Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Sunshine Naturals Sunshine Kojic Acid Whitening Body Lotion 480gm

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Sunshine Naturals Sunshine Kojic acid whitening body lotion 480gm

This product is fortified with moisturizing and whitening ingredients, which quickly penetrate the skin, remove melanin, beautify the dull, sallow, and wrinkled skin, enhance its whitening ability, and keep the skin soft, moist, and elastic.

Benefits and features:

Helps re-moisturize the skin and increase its glow.
Body lotion maintains skin elasticity and supports its texture.
It helps remove dead skin and thus replace it with new cells.
It helps the body to relax because it contains a fragrant and refreshing scent.
Reduces dead skin cells and cracks.
It increases the glow of the skin maintains its natural color and increases its luminosity.

How to use:

It is placed twice a day on the whole body after taking a shower.

35 AED

20% OFFFeatured

Trimay Peptid 27 Sleeping Pack 60ml

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Trimay Peptid 27 Sleeping Pack 60ml

Wake up to revitalized skin with the Trimay Peptid 27 Sleeping Pack. This overnight mask is formulated with 27 types of peptides that work together to deeply hydrate and help restore the skin’s moisture barrier while you sleep. Suitable for all skin types, it supports smoother, firmer, and more radiant-looking skin by morning.

Key Benefits:

Contains 27 peptide ingredients for intensive overnight hydration
Helps improve skin elasticity and texture
Supports skin barrier repair while you rest
Lightweight, non-sticky formula
Ideal for all skin types

120 AED

13% OFFFeatured

Pastil Advance Therapy Vitamin D Body Cream 360ml

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Pastil Advance Therapy Vitamin D Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

18% OFFFeatured

White Express Gold Lightening Cream 500ml

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Highlights:

White Express Gold Lightening Cream 500ml

White Express lightening and ultra-fast concentrate with bio-plant active ingredients contributes without delay to unify your hold and eliminate black and brown spots.

An active ingredient principle tested for efficacy results in rapid action, quality assurance certified by our pharmacists and dermatologists.

Use morning and night on stubborn spots and areas to be lightened.

Combined use with White Express soap and whitening milk guarantees even faster and more effective action. Visible result from the first weeks of use.

45 AED

11% OFFFeatured

Laser White Pure Clay Facial Mask Turmeric Extract, 400gm

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Highlights:

Laser White Pure Clay Facial Mask Turmeric Extract, 400g

Face masks are great additions to any skincare routine to target specific skin care concerns. Masks can help hydrate skin, remove excess oils and help improve the appearance of pores—while providing a relaxing, spa-like experience at home.

Face masks are occlusive meaning they blanket the skin, delivering benefit ingredients to improve the appearance and or quality of the skin. Always apply a face mask to clean, dry skin so you’re not layering a face mask over dirt and bacteria.

Increased skin clarity and a reduction in facial skin wrinkles.

The perceived effect of a facial mask treatment can be revitalizing.

Facial masks often contain minerals, vitamins.

40 AED

18% OFFFeatured

Extract Orange Papaya Calamansi Lotion 350 ml

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Highlights:

With Extract Papaya Calamansi Whitening Lotion, you can achieve whiter skin in 7 days! It also has SPF 10 to protect your skin from harmful UV rays.Extract Whitening Lotion 350ml with Papaya Calamansi Extracts Reveal your naturally radiant and silky-smooth skin with Extract Whitening Lotion Papaya Calamansi with a longer-lasting scent! Extract Papaya Calamansi Whitening Lotion is infused with Papaya Extract, known to effectively lighten skin and Calamansi with anti-bacterial properties. Buy Extract Whitening Lotion 350ml with Papaya Calamansi Extracts

45 AED

14% OFFFeatured

Silky Cool Fruits Moisturizing Cream Tube 140gm

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Silky Cool Fruits Moisturizing Cream Tube 140gm

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

10% OFFFeatured

Cleansers, Lotion, Skin Care

Fruit of the Wokali Oat Moisturizing Facial Lotion, Repairs Youthful Radiance, Illuminates and Softens, 200ml

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Fruit of the Wokali Oat Moisturizing Facial Lotion, Repairs Youthful Radiance, Illuminates and Softens, 200ml

Fruit of the Wokali Professional Care Oat Moisturizing Facial Lotion deeply hydrates and helps restore youthful radiance. Provides deep hydration, reduces wrinkles, brightens skin, and offers soothing repair. It helps clarify, illuminate, refine, smooth, firm, and improve skin elasticity. Effectively retains moisture and nutrients, continuously replenishing the skin’s moisture and nutrients to keep it hydrated. Fine lines are corrected for smoother, more moisturized skin.

45 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Honey, 500ml

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Pretty Cowry Face Scrub Cream Honey, 500ml

45 AED

13% OFFFeatured

Maxi-Peel Exfoliant Solution No. 2 60ml

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Highlights:

Maxi-Peel Exfoliant Solution No. 2 60ml

For treatment and prevention of mild, moderate to severe cases of pimples, blackheads & whiteheads.

Reduce breakouts

Eliminate acne-using bacteria

Remove dead skin cells

Whitens dark spots and blemishes

Helps prevent dark pigmentation

35 AED

PRODUCTS ON SALES

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18% OFFFeatured

Scrubs, Skin Care

Belle Vie Argile & Miel Soap Clarifying Exfoliating 670g

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Belle Vie Argile & Miel Soap Clarifying Exfoliating 670g

This Belle Vie Argile & Miel Soap Clarifying Exfoliating 670g is the perfect soap for your daily cleansing routine. The combination of argile and miel provides a gentle exfoliation that removes dull and dead skin cells, while its refreshing scent of honey and clay will invigorate your senses. The soap is enriched with natural ingredients that deeply nourish and hydrate your skin, leaving it feeling soft and smooth. The exfoliating properties help to reveal a brighter, more revitalized complexion, while the natural aroma will leave

45 AED

17% OFFFeatured

Eye & Lip Care, Skin Care

Yoko Knee And Elbow Moisturizing And Whitening Cream 50g

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Highlights:

Yoko Knee And Elbow Moisturizing And Whitening Cream 50g

Knee and elbow skin care cream with Vitamin E, Shea Butter and Pure-Baicalin™ ingredients. Moisturize the skin Reduce symptoms of dry, cracked, flaky skin, combined with Salicylic Acid, jujube fruit extract and licorice root. Helps reduce dark spots. Make your skin more radiant.

Vitamin E, a powerful antioxidant Nourishes rough skin to regain moisture.

Shea Butter helps maintain moisture on the skin longer. Effectively reduces symptoms of dry, cracked, flaky skin.

Pure-Baicalin™ Pure extracts from the herbal plant Scutellaria Baicalensis inhibit inflammation and help prevent irritation.

Salicylic Acid helps exfoliate old skin cells. Reveal new, brighter, clearer skin

Extracts from jujube fruit and licorice root Accelerates the exfoliation of the outer layer of the skin. Gives dullness Dark spots look faded.

25 AED

25% OFFFeatured

Yoko Whitening Cream Mangosteen Extract 4g

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Highlights:

Yoko Whitening Cream Mangosteen Extract 4g

Pearl cream for skin care Contains extracts from mangosteen fruit. and sun protection substances The skin therefore looks brighter. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

12% OFFFeatured

CeraVe Resurfacing Retinol Serum 30ml

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Highlights:

CeraVe PM Facial Moisturizing Lotion Ultra Lightweight 89ml

CeraVe PM Facial Moisturizing Lotion has an ultra-lightweight, unique formula that moisturizes throughout the night and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skins natural moisture and niacinamide to help calm skin. Oil-free. Non-comedogenic. Fragrance-free. Gentle, non-irritating formula Key Ingredients: MVE Technology: This patented delivery system continually releases moisturizing ingredients for 24-hour hydration Ceramides: Essential for healthy skin, ceramides help restore and maintain the skins natural barrier Hyaluronic Acid: This ingredient attracts hydration to the skins surface and helps the skin retain moisture Niacinamide: Helps repair a compromised skin barrier while improving the appearance of the skin. Brand Story By CeraVe

75 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

NoTache Rice Milk Whitening & Brightening Cream 30gm

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25 AED

18% OFFFeatured

La Dakaroise Orange Lightening Cream 300gm

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Highlights:

La Dakaroise Orange Lightening Cream 300gm

La Dakaroise cream with Natural Orange Extract to whitening and more looking lighter complexion. This cream removes any skin pigmentation , dark sport, …

45 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Fair & White So White Skin Perfector Gel 30ml

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Highlights:

Fair & White So White Skin Perfector Gel 30ml

Its unique texture is halfway between a gently melting feeling of freshness and a satin-like caress. Your skin is soft as silk as of the first application: it becomes smoother, softer, and brown spots are lighter. Your complexion is radiant.

60 AED

17% OFFFeatured

Crave Whitening Sun Block Gel 60 SPF 100ml

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Highlights:

Crave Whitening Sun Block Gel 60 SPF 100ml

Protect And Enhance Your Skin With Crave Whitening Sunblock Gel , Offering High-performance Sun Protection With Spf 60 While Promoting A Brighter, Even Complexion.

Key Features:
– Spf 60 Protection**: Shields Your Skin From Harmful Uva And Uvb Rays, Preventing Sunburn And Long-term Damage.
– **whitening Effect**: Helps Reduce Dark Spots And Promotes A Radiant, Even Skin Tone.
– **lightweight Gel Formula**: Absorbs Quickly, Leaving Your Skin Non-greasy And Comfortable.
– **hydrating & Soothing**: Enriched With Skin-loving Ingredients To Keep Your Skin Soft And Moisturized.
– **suitable For All Skin Types**: Gentle And Effective, Perfect For Daily Use.

Stay Protected While Achieving A Healthy Glow With This All-in-one Sunblock Gel Designed For Modern Skincare Needs.

25 AED

17% OFFFeatured

Face Cream, Skin Care

Jhalak Anti Marks 5 In 1 Cream

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Highlights:

Jhalak Anti Marks 5 In 1 Cream

JHALAK ANTIMARKS reduces the appearance of marks, scars, and blemishes. It lightens dark spots, smooths scars, provides deep hydration and nourishment and promotes even skin tone. The formula has been clinically proven to deliver remarkable results and is safe for all skin types, including sensitive ones.

JHALAK ANTIMARKS is easy to use, allowing you to incorporate it into your daily skincare routine effortlessly. The journey to flawless, mark-free skin begins with JHALAK ANTIMARKS, allowing you to elevate your confidence and embrace a brighter, more radiant self.

25 AED

19% OFFFeatured

Petal Fresh Pure Coconut Smoothing Body Butter 237ml

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Highlights:

Petal Fresh Pure Coconut Smoothing Body Butter 237ml

Replenish and help tightens skin

Anti-oxidant rich formula

Leaves skin feeling silky smooth to the touch

65 AED

GIFT SET

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17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Vitamin C Beauty Cream

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Highlights:

New Face Vitamin C Beauty Cream

New Face Vitamin-C contains Hyaluronic Acid with Organic Orange Essence, deep moisturizes and improve fine lines of dull skin

NewFacePK is dedicated to providing high-quality beauty and skincare products that enhance your natural glow. Our mission is to bring innovative, safe, and effective beauty solutions to our customers. With a commitment to excellence, we ensure that every product meets the highest standards of quality and customer satisfaction.

Quality Assurance:: All our products undergo strict quality control to ensure safety and effectiveness.

Customer Satisfaction:: We prioritize our customers’ needs by offering premium products and exceptional service.

Trusted Brand:: Our commitment to authenticity and excellence makes us a trusted choice in the beauty industry.

Worldwide Shipping:: We deliver across Pakistan and internationally, ensuring timely and secure shipments.

25 AED

29% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Flawless Face Wash 75ml

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Highlights:

Golden Pearl Flawless Face Wash 75ml

Golden Pearl Flawless Face Wash gives you a spot-free and radiant complexion while cleansing your skin pores. Its unique formulation contains Vitamin B3 to reduce dark spots and freckles, Vitamin C for a healthy glow and fatty acids to gently cleanse the skin. Get clean and spotless skin in just a few days with our Flawless Face Wash. How to Use: Squeeze a little amount of Golden Pearl Flawless Face wash into your palm and add a few drops of water to create lather. Now, apply all over to your face and neck then massage gently for 60 seconds. Rinse with warm water and pat dry. Use it daily in the morning and evening for better results. Net Weight: 75 ml Ingredients: DI Water, Vitamin E, Lemon Extract, Glycerin, Glyceryl Stearate & PEG 100 Stearate, Cetearyl Alcohol, Octanoic Acid /Triglyceride, Isopropyl Palmitate, Salicylic acid, Methyl Paraben, Propyl Paraben, EDTA, Amino Acid Whitening Agent, Betaine, Germall II and Fragrance.

Highlights

Golden Pearl Flawless Face Wash gives you a spot-free and radiant complexion while cleansing your skin pores.
Its unique formulation contains Vitamin B3 to reduce dark spots and freckles, Vitamin C for a healthy glow and fatty acids to gently cleanse the skin.
Get clean and spotless skin in just a few days with our Flawless Face Wash.
How to Use: Squeeze a little amount of Golden Pearl Flawless Face wash into your palm and add a few drops of water to create lather. Now, apply all over to your face and neck then massage gently for 60 seconds. Rinse with warm water and pat dry.
Use it daily in the morning and evening for better results.

25 AED

23% OFFFeatured

Feminine Care, Personal Care

Vagisil Odor Block Dry Wash Spray for Feminine Hygiene 75gm

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Highlights:

Vagisil Odor Block Dry Wash Spray for Feminine Hygiene 75gm

Includes one 2.6 ounce Odor Block feminine deodorant dry wash spray by Vagisil for long-lasting freshness

Gives you the clean and fresh feeling without water. Great for on-the-go cleansing.

Has patented Odor Block Technology protection to help stop odor before it starts.

No white residue. No color, alcohol, or added parabens. Hypoallergenic and gynecologist tested.

Light, fresh scent. Gentle on skin, tough on odor. Also try Odor Block intimate wash, wipes, and powder.

50 AED

20% OFFFeatured

Reborn Papaya Scrub 500ml

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Highlights:

Reborn Papaya Scrub 500ml

Reborn Beauty Papaya Facial Scrub moderately exfoliates to reveal naturally beautiful skin. It removes dirt, oil and dull skin for a healthy look and feel. DIRECTIONS FOR USE: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

10% OFFFeatured

African Pride Olive Miracle Moisturizer Lotion 355ml

Hair Care, Hair Lotion

African Pride Olive Miracle Moisturizer Lotion 355ml

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Highlights:

African Pride Olive Miracle Moisturizer Lotion 355ml

African Pride Olive Miracle Moisturizer Lotion. Enriched with extra virgin olive oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich healthy scalp. You can use regularly to help stop breakage, split-ends and dryness. Prefer for blow drying, maintaining short hair styles, and moisturizing curly styles. Moisturizes to help repair dry, damaged hair. Provides a healthy looking sheen. Protects against the effects of chemical processes and styling tools.

45 AED

15% OFFFeatured

Creams, Skin Care, Tubes

Fair & White So Carrot Brightening Cream 50ml

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Highlights:

Fair & White So Carrot Brightening Cream 50ml

So Bright, So Glam! The power of this cream will simply blow you away. It combines a brightening active ingredient and Carrot Oil for a brighter and more radiant complexion and a beautiful – looking skin everyday. Active ingredients: glycerin, brightening ingredient, carrot oil How to use: Apply to the face and neck using circular motions in the morning and at night.

55 AED

10% OFFFeatured

Shower Gel, Skin Care

Bronze Tone clarifying Shower Gel 1000ml

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Highlights:

Bronze Tone clarifying Shower Gel 1000ml

Bronze Tone clarifying Shower Gel 1000ml is designed to deeply clarify and cleanse your skin, leaving you feeling refreshed. Its unique combination of powerful ingredients helps to brighten and even out your skin tone. This shower gel is suitable for all skin types and provides a long-lasting, moisturizing effect.

45 AED

15% OFFFeatured

White Express Lotion 5 Days Gold Egg Yolk 500ml

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Highlights:

White Express Lotion 5 Days Gold Egg Yolk 500ml

White express Lightening body milk with egg yolk with plant extracts takes care of your skin on a daily basis.

The butyresoricinol complex softens and protects your body against dryness and brings you lightness in 5 days

White Express Egg Yolk Lotion with SPF 15 and Kojic Acid Extra Whitening Milk.

Composition: demineralized water, Aha buytresorcinol, cetyl stearate, stearic acid, petroleum oil, isopropyl palmitate,

cetearyl achohol, a-tocophcrol, cctyl paimitate, EDTA Na, citric acid, dimethicon, benzoyl alcohol,

propylene glycol, methylparaben, perfume, kojic acid.

85 AED

10% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Aloe Fresh Light Hydrating Petroleum Jelly 100ml

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Highlights:

Vaseline Blueseal Aloe Fresh Light Hydrating Petroleum Jelly 100ml

Offers a soft and supple texture to your skin

Accoutred for excellently cleansing the dirt pores and brightening the skin tone

Revive and restores your skin’s natural glow

18 AED

6% OFFFeatured

Medicube Deep Vita C Capsule Cream 55gm

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Highlights:

Medicube Deep Vita C Capsule Cream 55gm

Medicube Deep Vita C Capsule Cream 55g is a glow-enhancing moisturizer packed with stabilized Vitamin C, Niacinamide, and Glutathione to target dullness, dark spots, and uneven skin tone. Each golden capsule melts into a silky cream, delivering fresh antioxidants that brighten and protect your skin. The lightweight, non-greasy formula absorbs quickly, deeply hydrates, and improves skin clarity while boosting radiance.

Ideal for all skin types, especially those dealing with pigmentation, tired skin, or early signs of aging. Regular use helps reduce fine lines, improve elasticity, and strengthen the skin barrier against environmental stressors. Use morning and night as the final step in your skincare routine, and always follow with sunscreen during the day for optimal brightening and anti-aging results.

75 AED