Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Sia 24k Gold Clear Radiant Beauty Soap

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Sia 24k Gold Clear Radiant Beauty Soap

A wonderful skincare product that revitalizes and enhances skin’s natural shine. The skin is cleansed, moisturized, and pampered by its special combination of nutritious ingredients.

15 AED

20% OFFFeatured

Eveline Bio Organic Perfect Skin Smoothing with Coffee Extract Mask 8ml

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Eveline Bio Organic Perfect Skin Smoothing with Coffee Extract Mask 8ml

An invigorating mask with coffee extract gives tired skin freshness and vitality.

Contains shea butter to soften and moisturize the skin for soft skin.

Enriched with organic sweet almond oil to tighten and tone the skin.

Instantly relieves symptoms of fatigue, refreshes, and enhances the complexion.

Refreshes and enhances the skin.
Softens and moisturizes the skin.
It gives the skin vitality and a beautiful appearance.

20 AED

5% OFFFeatured

Belle Face Lightening & Glowing Lotion 500ml

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Belle Face Lightening & Glowing Lotion 500ml

In view of the difficulties encountered by many people, men as women have to solve definitively the problems of black spots on the elbows, palms and other eye contours without forgetting the harmonization of the complexion. we have elaborated for you and with a very high precision an ultra strong anti stain milk, it acts precision on the softness of your skin, eradicates definitively these different ailments ,it gives you the possibility to correct all skin problems in 5 days.

95 AED

17% OFFFeatured

Glupa Glutathione and Collagen Whitening Anti-Ageing Serum with Rosemary, Jasmine 50ml

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Glupa Glutathione and Collagen Whitening Anti-Ageing Serum with Rosemary, Jasmine 50ml

Skin whitening serum with Rosemary Jasmine and concealing effect,Passionate love scent whitens in 7days dermatologist teseted, This serum removes fades stubborn fark spots, acne scars, sun spots and biemishes, It is fast acting milk serum that helps restore a clearer and more radiant even toned complexion white smoothing out dry skin.

25 AED

25% OFFFeatured

Skin Doctor Papaya & Safflower Whitening Spa Soap 100gm

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Skin Doctor Papaya & Safflower Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

Skin Doctor Papaya & Safflower Spa Soap gently cleanses and purifies the skin and gives a refreshing sensation to your shower with a stimulating scent. It nourishes, moisturizes and brightness your skin.

How to use:

Gently rub and apply to your face and body at bath time, then rinse off.

15 AED

38% OFFFeatured

Medimix Oil Clear Face Wash 100ml

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Medimix Oil Clear Face Wash 100ml

The new Fast Acting Ayurvedic face wash range from Medimix has been expertly crafted to give your skin the natural care it deserves, and help you get SkinFit. Our Oil Clear Face Wash has the goodness of Ayurveda to take care of oily skin with the best of ingredients found in nature. Besan is the age-old home remedy to expel excess oil from skin. Together with the goodness of Honey, it helps maintain the perfect oil balance, so that your skin always looks fresh.

25 AED

13% OFFFeatured

Melano Snail-lotion with Alpha Arbutin, Pure Collagen and Hyaluronic Acid 220ml

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Melano Snail-lotion with Alpha Arbutin, Pure Collagen and Hyaluronic Acid 220ml

For ultra skin care & double whiteness
is a light textured, moisturizing and rapidly absorbing preparation.

35 AED

13% OFF

Gift Sets, Lotion, Skin Care

Carotone Brightening & Black Spot Corrector Carotone Set

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Carotone Brightening & Black Spot Corrector Carotone Set

The unifying shower gel Carotone with its 3 in 1 formula, cleanses, purifies your skin and gives it a luminous complexion

Carotone is high in B-carotene and collagen, and it helps to renew your skin while also providing UV protection.

For a better outcome, use it with other Carotone products.

140 AED

3% OFFFeatured

Some By Mi AHA-BHA-PHA 30Days Miracle Acne Clear Foam 100ml

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Some By Mi AHA-BHA-PHA 30Days Miracle Acne Clear Foam 100ml

A therapeutic foam cleanser for acne-prone skin, it contains exfoliating acids and an effective concentration of salicylic acid to gently peel skin and clean pores of dirt, dead cells and excess fat.

Contains AHA and PHA, which are effective exfoliants, and 5,000 ppm of Salicylic acid(BHA) helps make clean and healthy skin.

160,200 ppm of Some By Mi exclusive patented calming care ingredient, Truecica

Soothe and moisturize skin deeply because it contains a high concentration of Trusika’s Som Bay Ami compound that protects skin from harmful environmental factors while natural fatty compounds clean its surface from dirt and different soil.

It also contains tea extract, lustard plant and syntla extract to soothe and comfort the skin.

Suits oily and mixed skin that is more prone to problems.
Skin-friendly ingredients.
Suitable for sensitive skin.
Dedicated to acne-prone skin care.
Deep clean, gently peel.
Soothe and soothe inflamed skin.

Ingredients:

Sentella Asiatic extract (15%)
Trusika Compound (16%)
Tea leaf water (1 (%)
(AHA, BHA, PHA)
It is free of more than 20 harmful elements and contains natural oils in its ingredients which help to maintain skin moisture.

145 AED

20% OFFFeatured

Moisturizers, Skin Care

iCan London Aloe Vera Gel 250ml

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iCan London Aloe Vera Gel 250ml

Soothe, hydrate, and refresh your skin and hair with ICAN London’s Aloe Vera Gel. Made with 99% pure Aloe Vera and formulated for maximum strength, this multi-purpose gel provides instant cooling relief while deeply nourishing and moisturizing. Ideal for all hair and skin types, it replenishes moisture, soothes irritation, and supports the natural healing process. Whether you’re looking to calm sunburn, hydrate dry skin, or revitalize tired hair, ICAN Aloe Vera Gel delivers a powerful, natural boost.

Cooling Action for instant soothing relief
Nourishing and Moisturizing formula
99% Pure Aloe Vera
Suitable for All Hair & Skin Types
Size: 250ml (8.4 fl. oz.)

Experience nature’s miracle moisturizer with ICAN London Aloe Vera Gel!

40 AED

PRODUCTS ON SALES

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1% OFFFeatured

Moisturizers, Skin Care

Makari Blue Crystal Vitality Face Moisturizer 50ml

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Makari Blue Crystal Vitality Face Moisturizer 50ml

Formulated with a nourishing blend of Glutathione, Collagen, and Sunflower Seed Oil, this gel-cream formula delivers a direct boost of hydration into the skin. Watch as skin absorbs the formula, bouncing back immediately as it stimulates cellular turnover to enhance skin’s texture and tone, revealing a smoother, brighter, more youthful complexion.

395 AED

21% OFFFeatured

CeraVe Skin Renewing Retinol Serum 30ml

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CeraVe Skin Renewing Retinol Serum 30ml

CeraVe Skin Renewing Retinol Serum is designed to help diminish the appearance of fine lines and wrinkles while also helping to repair the protective skin barrier with 3 essential ceramides (1, 3 and 6-II). This anti-ag
RETINOL SERUM FOR FACE Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin

95 AED

13% OFFFeatured

Orbi 20 Whitening, Aloe-Vera Extract Body Lotion 500ml

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Orbi 20 Whitening, Aloe-Vera Extract Body Lotion 500ml

Orbi 20 anti-marks and Moisturizing face and body lotion with Aloe Vera Extract is specially formulated to build collagen improved discolorations and treatment cause acne dark spot sunburn by replenishing their skin to give smoother and brighter skin through stop

It contains unique formula such as aloe vera extract which helps and nourishment and provide physical mineral va and uvb rays vitamins and minerals that carry more benefits to equally beneficial for every type of skin ( men and women )

35 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion 400ml

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Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion 400ml

Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion contains micro-droplets of Vaseline petroleum jelly to lock in moisture
Light, fast-absorbing lotion with a non-greasy feel
Use Vaseline®lotion daily for perfect all-over skincare
Vaseline’s hydrating body lotion calms and soothes dry skin leaving your skin feeling soft and moisturized

35 AED

17% OFFFeatured

Face Cream, Skin Care

Aneeza Gold Beauty Cream 50gm

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Aneeza Gold Beauty Cream 50gm

Aneeza Gold Cream Jar is elegantly designed to preserve the freshness and quality of your cream while giving it a premium, luxurious look. Crafted from high-quality, durable material, the jar ensures that the cream remains safe from dust, moisture, and external damage. Its sleek and golden finish enhances the overall presentation, making it attractive for retail shelves and personal use alike. The wide-mouth design provides easy access, allowing smooth application and convenience in daily skincare routines. Combining both functionality and style, the Aneeza Gold Cream Jar reflects the richness of the product inside while maintaining long-lasting protection.

25 AED

10% OFFFeatured

Conditioner, Hair Care, Hair Gel & Spray, Hair Oil, Shampoo

Cantu Avocado Hydration Curl Care Bundle

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Cantu Avocado Hydration Curl Care Bundle

Cantu Avocado Hydration Curl Care Bundle contains:

Cantu Avocado Hydrating Refresher Spray 355 ml: Revitalize your locks with the Cantu Avocado Hydrating Refresher Spray. This lightweight spray is enriched with avocado oil and shea butter to moisturize and refresh your locks between wash days. Say goodbye to dry, dull locks and hello to revitalized, hydrated hair with this refreshing spray. Whether you’re looking to add moisture to your locks or redefine your style, this spray is the perfect pick-me-up for your hair care routine.

Cantu Avocado Hydrating Curl Activator 355 ml: Enhance your natural curls with the Cantu Avocado Hydrating Curl Activator. This creamy activator is enriched with avocado oil and shea butter to define and moisturize your curls, leaving them soft and bouncy. Say goodbye to frizz and hello to well-defined, hydrated curls with this curl activator. Whether you’re styling a wash-and-go look or twist-outs, this activator will help you achieve beautiful, nourished curls that last all day

90 AED

20% OFFFeatured

Pr. Francoise Bedon Royal Lightening Serum 50ml

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Pr. Francoise Bedon Royal Lightening Serum 50ml

Enriched with multivitamins, Professor Francoise Bedon’s ROYAL Brightening Serum is an intensive and fast brightening treatment. It reduces dark spots and evens the skin tone while smoothing your skin. Effective on elbows and knees.

120 AED

15% OFFFeatured

Palmes Pomegranate and Honey Body Lotion 500ml

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Palmes Pomegranate and Honey Body Lotion 500ml

PALMES Pomegranate and honey body lotion gives intensive hydration and protection, its non-greasy formula is rapidly absorbed by your skin.

85 AED

18% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Care for Kids Curling Cream 227g

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Cantu Care for Kids Curl Refresher 236ml

Cantu Care for Kids Curl Refresher is a curl refresher specifically designed for kids. This formula contains high-quality ingredients to refresh curly hair and restore bounce and definition.

The Curl Refresher helps to revive limp or depleted curls and breathe new life into them. It moisturizes and defines the curls without weighing them down or making them sticky. The hair is left soft, shiny and bouncy.

Cantu Care for Kids Curl Refresher can be used on dry hair. Take a small amount of the refresher and distribute it evenly through the curls. Gently scrunch the hair to reactivate the curls and give them definition.

The curl refresher formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Refresh your child’s curly hair with Cantu Care for Kids Curl Refresher and enjoy defined, healthy and frizz-free curls. Your child will look radiant and be proud of their beautiful curls!

45 AED

9% OFFFeatured

Queeny Cazara Sulfate Free Cleansing Cream Coconut & Shea Butter Natural Shampoo

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Queeny Cazara Sulfate Free Cleansing Cream Coconut & Shea Butter Natural Shampoo

Queeny Cazara Coconut & Shea Butter Natural Shampoo is a gentle yet effective formula that cleanses and hydrates your hair, reducing dryness and frizz while promoting healthier, shinier hair. Infused with the natural goodness of Coconut oil and Shea butter, this shampoo strengthens the hair and nourishes the scalp, leaving hair feeling soft, smooth, and revitalized.

Coconut oil works to strengthen hair and protect against breakage, while Shea butter deeply nourishes the scalp and softens the hair, enhancing natural shine and manageability. Together, they provide a hydrating and frizz-free finish for hair that looks and feels healthy.

Key Features:

Gentle Cleansing: Removes dirt and buildup without stripping moisture.
Deep Hydration: Hydrates hair and reduces dryness and frizz.
Strengthens & Prevents Breakage: Coconut oil helps to fortify hair and reduce damage.
Softens & Nourishes: Shea butter nourishes the scalp and softens the hair for enhanced manageability.
Enhances Natural Shine: Leaves hair looking shiny, healthy, and full of life.

How to Use:

Apply Queeny Cazara Coconut & Shea Butter Natural Shampoo to wet hair. Massage into the scalp and hair to create a rich lather. Rinse thoroughly and follow with Queeny Cazara Coconut & Shea Butter Conditioner for best results.

50 AED

GIFT SET

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10% OFF

Lotion, Skin Care

PrettyBe Massage Lotion Strawberry 1000ml

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PrettyBe Massage Lotion Strawberry 1000ml

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sia Pinkish White Glow Beauty Cream

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Highlights:

Sia Pinkish White Glow Beauty Cream

Sia Beauty Cream is a product designed to help individuals achieve a radiant, even-toned complexion. It contains milk, a natural moisturizing agent, saffron, a powerful antioxidant, and mulberry extract, which help reduce dark spots and blemishes. The cream targets dark spots and discolorations, gradually fading them to reveal a more uniform skin tone. The infusion of saffron and mulberry helps restore the skin’s natural radiance, leaving a healthy and glowing appearance. Sia Beauty Cream also provides essential hydration, keeping the skin soft and comfortable throughout the day.

The formula is enriched with hydrating botanicals that nourish and strengthen the skin. The cream is powered by Beauty Icon, offering energizing, revitalizing, and nourishing benefits. Say goodbye to uneven skin tone and experience the confidence that comes with a radiant complexion. Sia Beauty Cream is a trusted partner on your journey to beautiful, flawless skin.

25 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Apple 5 Liter

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Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Apple 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

14% OFFFeatured

Dr Rashel Aloe Vera Soothe & Smooth Primer Serum 100ml

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Highlights:

Dr Rashel Aloe Vera Soothe & Smooth Primer Serum 100ml

make smoother, firmer skin,tighten pores.

Benefits:

A light and luxurious moisturizing serum and makeup primer.

replenishes and protects the skin, and improves tone for elegantly glowing skin.

Made with Aloe Vera to help soothe & heal new skin.

Rich moisturizers and nutrients such as silk amino acids provide moisture and silky smooth skin.

How to use:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare before applying your makeup/foundation. It can be used as an effective primer, can also be layered as a spot treatment for heavily textured areas on the skin.

This will leave your skin brightened, blurred, and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. And keep it out of reach of children.

30 AED

20% OFFFeatured

Zero Tache Whitening & Exfoliating Soap with Carrot Extract 200g

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Zero Tache Whitening & Exfoliating Soap with Carrot Extract 200g

36 heures propre zero tache soap Is a deep cleansing and exfoliating face and body soap. It was made with the African beauty skin in mind. Deliver excellent results.

Its original formula promotes lightening of the skin after first exfoliating it. The combination of the mixture of lightening plants and fruit acids guarantees an exceptional result guarantees an exceptional result, a clear and luminous complexion. Its richness in carrot extracts and Vitamin E makes it a powerful product that moisturizes, Lightens the stratum corneum of the skin while nourishing it, and softening it. Vitamin E, on the other hand, protects against the harmful effects of the sun’s rays responsible for the appearance of excessive pigmentation.

20 AED

20% OFFFeatured

Biocarrot Lightening Body Lotion 250ml

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Highlights:

Biocarrot Lightening Body Lotion 250ml

Made with carrot oil and fruit acids, BIOCARROT milk unifies the complexion while gradually reducing stains and skin imperfections. It gently clarifies the skin while respecting its balance and well-being. Moisturized, the skin is smoother, luminous and pleasantly perfumed.

Product benefits

Unifies and clarifies the skin
Softens the skin
Moisturizes the skin
Gradually reduces stains and imperfections
Smoothes the skin

How to use

Apply your BIOCARROT Lotion, morning and evening onto clean and dry skin.

Insist on the hard knees, fingers and joints. The use of the product must not exceed 15 days. Let the skin rest for 2 weeks between each application.

20 AED

20% OFFFeatured

Bench Daily Scent Cologne Spring Break 125ml

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Bench Daily Scent Cologne Spring Break 125ml

Bench Daily Scent Cologne Spring Break
To help you keep up with your ever-changing mood,
Bench introduces a line of scents that’s a sure fit to your everyday life
The Daily Scent Cologne Collection

20 AED

6% OFFFeatured

Lotion, Roll On, Skin Care, Fragrances

Fair and White Exclusive Vitamin C Brightening Body Lotion 500ml

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Fair and White Exclusive Vitamin C Brightening Body Lotion 500ml

Let your beauty and radiance show up with this soft and fruit-fragranced milk. Its formula contains Vitamin C, the antioxidating and regenerating properties of which unify your skin and give it renewed energy. This body milk helps to regulate melanin production and glow the skin.

145 AED

10% OFFFeatured

Odeon Papaya Whitening Body Lotion 400ml

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Highlights:

Odeon Papaya Whitening Body Lotion 400ml

Its special formulation also protects your skin from harmful sun rays

Highlights

It is ideal for normal skin
Papaya Body Lotion is filled with the richness and goodness of papaya
Papaya revitalized skins to reveal and tighter skin for you

45 AED

7% OFFFeatured

Conditioner, Hair Mask, Hair Care

Melano Basilque Total Repair Hair Conditioning Mask With Bamboo Extract And Wheat Germ 1000ml

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Melano Basilque Total Repair Hair Conditioning Mask With Bamboo Extract And Wheat Germ 1000ml

Basilque hair conditioning mask with bamboo extract and wheat germ

basilque hair conditioning mask with bamboo extract and wheat germ provides complete nourishment, making hair soft, moisturized, clean, manageable, and shiny — without frizz, split ends, or damage.

ingredients:
bamboo extract, wheat germ extract, dimethicone, cetyl alcohol, water.

How to use:
Apply to wet hair, gently massaging, and leave for at least 30 minutes. then rinse thoroughly with plenty of water.

65 AED