Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

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Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

Mixed berries are essential for skin repair, its maintenance and anti-aging. Skin Doctor Face and Body Mixed Berry Jam Scrub leaves your skin nourished and soft by cleaning it deeply, removing the dead skin cells and stimulating new ones.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

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Shower Gel, Skin Care

White Secret Exfoliating Shower Gel 500ml

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White Secret Exfoliating Shower Gel 500ml

White Secret Brightening Shower Gel, for daily hydration and gentle cleansing for soft, beautiful skin.

Removes dark marks and dull scars on the skin while nourishing new fresh skin.

White Secret Shower Gel will keep your skin looking better than you’ve always known

35 AED

13% OFFFeatured

Xtreme Collection Sandal Wood Face & Body Scrub 500ml

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Xtreme Collection Sandal Wood Face & Body Scrub 500ml

Skin lightening & age revitalizing for smoother skin with a fresh glow.

How to use

Moisturize the skin and then apply the scrub, except the eyes. Massage it gently & then rinse with water.

35 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Almond Lightening and Moisturizing Oil 100ml

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Disaar Almond Lightening and Moisturizing Oil 100ml

Disaar Almond Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

9% OFFFeatured

Silky Cool Mint Foot & Body Scrub Gel 1000ml

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Silky Cool Mint Foot & Body Scrub Gel 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

50 AED

18% OFFFeatured

Veet Gold Papaya Whitening Salt Scrub Body Shower Cream 500gm

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Veet Gold Papaya Whitening Salt Scrub Body Shower Cream 500gm

Veet Gold Whitening Salt Scrub Body Shower Cream is formulated to gently exfoliate and nourish the skin, promoting a smoother, brighter, and refreshed appearance. Available in Papaya and Almond variants, this versatile scrub combines the benefits of natural extracts and essential oils to support skin care routines effectively.

The salt scrub formula deeply cleanses pores, removing dead skin cells and impurities while moisturizing and hydrating the skin. It helps lighten uneven skin tone, reduce the appearance of dark spots, and leaves the skin feeling soft and revitalized.

Key Benefits:

Brightening: Helps improve skin tone and reduce the appearance of dark spots.
Exfoliating: Effectively removes dead skin cells for a smoother texture.
Deep Cleansing: Clears impurities for a refreshed look.
Moisturizing: Hydrates and softens the skin.
Repairing: Helps protect and support the skin’s natural barrier.

45 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Moroccan Argan Oil 150ml

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Mamado Aromatherapy Natural Moroccan Argan Oil 150ml

Mamado Aromatherapy Natural Moroccan Argan Oil conditions for dry hair, scalp, skin and cuticles in need of natural and intensive moisture renewal.

35 AED

7% OFFFeatured

Tomatine Brightening Body Lotion 400ml

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Tomatine Brightening Body Lotion 400ml

Our Tomatine Brightening Body Lotion With Potent Anti-Aging Lycopene, Hydrates while restoring an even skin tone revealing a luminous glow. Directions: Apply on dry, cleansed skin at night time before bed. Follow up with a minimum SPF 50 daily during and after treatment in order to prevent further skin discoloration.

130 AED

7% OFFFeatured

Fair & White Glutathione Extra Brightening Face Cream for Face 50ml

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Fair & White Glutathione Extra Brightening Face Cream for Face 50ml

For glowing skin! This Face Cream contains Glutathione, a detoxifying agent combined with the energizing benefits of Vitamin C. With its optimal texture, this cream is designed to brighten the complexion and reduce the appearance of pigmentation spots. For skin that is radiant, even and revitalized.

65 AED

7% OFFFeatured

Gift Sets, Lotion, Serums, Skin Care

UCB European White Gold Toning Lotion And Brightening Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

PRODUCTS ON SALES

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7% OFFFeatured

Anua Green Lemon Vita C Blemish Serum 20ml

Serums, Skin Care

Anua Green Lemon Vita C Blemish Serum 20ml

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Highlights:

Anua Green Lemon Vita C Blemish Serum 20ml

Combining 560,000ppm of green lemon extract with 200,000ppm of Vitamin C, this serum offers a major radiance boost to lackluster skin and combats hyperpigmentation. The dermatologically tested formula contains capsules infused with panthenol, glutathione and bisabolol for extra brightening and soothing effects.

130 AED

12% OFFFeatured

Difeel Growth and Curl Biotin Shampoo 355ml

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Highlights:

Difeel Growth and Curl Biotin Shampoo 355ml

Curly Hair Shampoo

Difeel Growth & Curl Biotin Infused Shampoo is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Shampoo for Curly Hair

Our premium oil blend helps promote natural, healthy hair growth while improving overall thickness.

Shampoo for Wavy Hair

This expertly crafted hair oil is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curl Enhancing Shampoo

This pro-growth blend strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

Wavy Hair Shampoo for Hair Growth

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula
Easy Difeel Dispensing – Proudly Made in USA

HOW TO USE
Wet hair thoroughly and apply shampoo. Massage into roots and scalp, working up a lather. Rinse thoroughly.

220 AED

13% OFFFeatured

Dietary Supplement, Personal Care, Skin Care, Wellness

Acorbic C 1000mg Vittamin C Supplement Bright Clear Faster Whitening Ascorbic Acid

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Highlights:

Acorbic C 1000mg Vittamin C Supplement Bright Clear Faster Whitening Ascorbic Acid

Soluble vitamin found in such foods as citrus fruits, green and leafy vegetables, tomatoes and cauliflower.
In addition to the formation of collagen, vitamin C is a key protector of the body from the ravages of potentially harmful free radicals,
as well as an effective aid in maintaining a healthy immune system.
Summarized Benefits of Acorbic C-1000mg Vitamin C

Vitamin C is a key protector of the body from the ravages of potentially harmful free radicals.
It is effective aid in maintaining a healthy immune system.
Aids in the formation of adequate collagen for the body
Boosts the effectiveness of glutathione supplements
Helps in healing of wounds and maintenance of strong bones

65 AED

25% OFFFeatured

Lady Diana Herbal Collection Acne Soap 100gm

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Lady Diana Herbal Collection Acne Soap 100gm

Lady Diana Dermatologists Recommended Acne Soap contains herbal extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

15 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

iCAN London Moisturizing Body Gloss 250ml

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iCAN London Moisturizing Body Gloss 250ml

Experience radiant, silky-smooth skin with ICAN London’s Moisturizing Body Gloss. Formulated with an advanced blend of natural oils and enriched with Aloe, Vitamin E, Coconut, Almond, Sesame, Olive, Clove, Mink, and Eucalyptus Oils, plus Ginseng Extract, this lightweight body gloss deeply penetrates the skin to deliver intense hydration and a luminous glow. Its non-greasy formula leaves your skin soft, supple, and beautifully radiant all day long. Perfect for everyday use, ICAN Moisturizing Body Gloss is your go-to solution for achieving a healthy, dewy complexion from head to toe.

Deep Moisturization with natural oils
Radiant Glow without feeling greasy
Enriched Formula with botanical extracts
Size: 250ml (8.45 fl. oz.)

Give your skin the luxurious care it deserves with ICAN London!

40 AED

8% OFFFeatured

Cetaphil PRO Redness Prone Skin Daily Facial Moisturizer with Sunscreen Broad Spectrum SPF 30 50ml

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Cetaphil PRO Redness Prone Skin Daily Facial Moisturizer with Sunscreen Broad Spectrum SPF 30 50ml

Cetaphil Moisturizing Cream contains a superior system of extra-strength emollients and humectants clinically proven to bind water to the skin and prevent moisture loss. The result is long-lasting relief for even severely dry skin. The non-greasy formula is excellent for hands, feet, elbows, knees, and any other areas that require intensive moisturization. They defends against 5 signs of skin sensitivity, including a weakened skin barrier, irritation, roughness, tightness and dryness.

110 AED

13% OFFFeatured

Hair Oil, Hair Treatment, Hair Care

Melano Pharma Ginseng Line Conditioner Anti Hair Loss 250ml

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Melano Pharma Ginseng Line Anti Hair Fall Serum 120ml

Melano Ginseng Line Serum (120 ml) is an advanced formula specially designed to treat hair fall from root to tip. It strengthens the follicles and provides the scalp with essential nutrients and vitamins to stimulate healthy growth and noticeable thickness.

35 AED

20% OFFFeatured

Eveline Cosmetics Unicorn Magic Drops Primer 2-in-1 30ml

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Highlights:

Eveline Cosmetics Unicorn Magic Drops Primer 2-in-1 30ml
Get a healthy glow and perfect makeup hold with Eveline Cosmetics’ serum primer.
It features an innovative formula that combines advanced skincare with all-day makeup hold.
It is enriched with an effective combination of hyaluronic acid, goji berry extract, and acai.
Vegetable collagen with agave extract also enhances skin density and restores firmness.
It is enriched with niacinamide (vitamin B3) to form a protective barrier against free radicals.
It features a formula that prevents signs of aging and reduces the appearance of wrinkles.
It soothes redness and protects the natural balance of the skin’s microbiome.
- Prolongs makeup wear.
- Deeply moisturizes and nourishes the skin.
- Enhances skin elasticity.
- Fights signs of aging and reduces the appearance of wrinkles.
- Soothes redness.
- 100% vegan.
Ingredients:
Aqua (Water), Propanediol, Glycerin, Glycereth-26, Niacinamide, Polysorbate 20, Lycium Barbarum Fruit Extract, Acacia Seyal Gum Extract, Agave Tequilana Leaf Extract, Euterpe Oleracea Fruit Extract, Rubus Chamaemorus Fruit Extract, Polymnia Sonchifolia Root Juice, Sodium Hyaluronate, Alpha-Glucan Oligosaccharide, Inulin, Lactobacillus, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Xanthan Gum, PVP, Phenoxyethanol, DMDM Hydantoin, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Parfum (Fragrance), Polysorbate 60, Sorbitan Isostearate, Maltose, Piperonyl Glucoside, Maltodextrin, Sorbic Acid, Citric Acid, Disodium EDTA, Mica, CI 77891 (Titanium Dioxide), CI 17200.

48 AED

13% OFFFeatured

Hair Growth, Hair Care

Wonder Gro Argan Oil for Hair and Skin 118ml

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Wonder Gro Argan Oil for Hair and Skin 118ml

Tame frizz and flyaways with Wonder Gro Argan Oil. This rich, multi-purpose oil is packed with essential fatty acids, antioxidants, and vitamins to help keep your hair and skin smooth and shiny. Nourishes and condition from head to toe.

35 AED

17% OFFFeatured

Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

Face Cream, Feminine Care, Skin Care

Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

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Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

Dr. Rashel Vitamin C Brightening and Anti-Aging Facial Cream 50ml

Penetrates deeply to soften

Moisturizing tired skin leaves skin soft

And bright for a refreshed look

It rejuvenates your skin by giving it a natural glow

How to use:

After washing the face with daily cleanser and refreshing the skin, distribute a small amount on the face and neck

Use once daily in the morning on dry, clean skin

It is recommended to use sunscreen during the day.

25 AED

GIFT SET

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11% OFFFeatured

Cleansers, Skin Care, Tonners

Fair & White Gold Revitalizing Argan Oil Even Tone Brightening & Nourishing Oil 200ml

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Fair & White Gold Revitalizing Argan Oil Even Tone Brightening & Nourishing Oil 200ml

Infinitely soft, this dry oil enriched with Argan Oil, Vitamin E and a brightening agent has been formulated to nourish, clarify and unify skin leaving it silky soft. A truly luxurious treatment, this product enhances your skin, leaving it soft, clarified and luminous.

85 AED

10% OFFFeatured

Nutriclair Lightening Moisturizing Lotion 500ml

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Highlights:

Nutriclair Lightening Moisturizing Lotion 500ml

Nutriclair Lightening and moisturizing milk with plant extracts and glycerin. Especially prepared for persons who do appreciate a less greasy, more silky touch. COSMOBEL has studied a lighter lotion that maintains all the advantages of the glycerin. In association with the lightening VEGECLAIRINER, Nutriclair lotion will be ideal care for a light and soft treatment of the skin, decreasing and even suppressing its irregular coloration.

135 AED

11% OFFFeatured

Alattar Nourishing & Whitening Skin Beauty Lotion With Vitamin E 550ml

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Highlights:

Alattar Nourishing & Whitening Skin Beauty Lotion With Vitamin E 550ml

Al Attar Beauty Nourishing and Whitening Lotion for the Skin with Vitamin E is a nourishing and whitening lotion that contains Vitamin E, which enhances skin hydration and helps improve its elasticity.

Benefits and features:

Contains moisturizing ingredients that enhance deep hydration of the skin.
It contains vitamin E, which nourishes the skin and improves its texture.
It lightens the skin and improves its radiance.
Absorbs quickly without leaving a greasy effect on the skin.
Leaves a refreshing and distinctive scent on the skin.
Brightens the skin to reduce the appearance of dark spots and skin blemishes.
Leaves skin feeling softer, more hydrated and wonderfully radiant.
Helps remove blackheads, pimples, dark elbow, dark circles, etc.

How to use:

Apply lotion to the skin after showering or as needed.

Gently massage until completely absorbed.

Warnings:

For external use only.

Store in a cool, dry place, away from direct sunlight.

keep away from the reach of the children.

Please stop using the product if irritation or allergy occurs.

40 AED

15% OFFFeatured

Mitchell Organics Extract Turmeric Facial Cleanser With Niacinamide 118ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED

10% OFFFeatured

AR Gluta Vitamin E Collagen Lotion Moisturizer Serum Firm & Smooth Skin 400ml

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Highlights:

AR Gluta Vitamin E Collagen Lotion Moisturizer Serum Firm & Smooth Skin 400ml

It’s time to upgrade your skin!!! With AR Vitamin E skin care lotion, serum texture, absorbs quickly, not sticky, to help nourish the skin, making it look bright and healthy again.

Ar Gluta Vitamin E Collagen Moisturizing Serum Serum that combines the value of Vitamin E + Collagen + Sunflower Oil that will enhance the skin to be naturally radiant, helps maintain moisture and nourish the skin to be smooth, bright and radiant with aura.

45 AED

10% OFFFeatured

Conditioner, Hair Care, Hair Mask, Hair Treatment

Melano Pharma Ginseng Line Hair Mask Anti Hair Loss 500gm

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Melano Pharma Ginseng Line Hair Mask Anti Hair Loss 500gm

45 AED

25% OFFFeatured

Alattar Al-Adhra Soap for the Sensitive Area with Rose Flower 100gm

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Highlights:

Alattar Al-Adhra Soap for the Sensitive Area with Rose Flower 100gm

Looking for daily freshness and gentle cleansing for intimate areas?

Yes, Virgin Flower Soap with rose extract is specially formulated to keep sensitive areas clean, comfortable, and refreshed all day.

Want a natural formula with a soft floral scent?

Absolutely, enriched with rose essence for a light fragrance without irritation.

Need a product suitable for regular use?

Yes, its gentle formula is ideal for daily care and helps maintain skin’s natural balance.

Benefits and Features:

Gentle herbal formula for sensitive skin.

Refreshing rose scent.

Helps reduce unwanted odors.

Safe for daily and routine use.

Free from harsh chemicals.

Practical 100g size.

How to Use:

Wet the area with warm water.

Rub the soap between hands to create a soft lather.

Gently apply to intimate area.

Rinse thoroughly and pat dry with a soft towel.

Warnings:

For external use only.

Keep out of reach of children.

Discontinue use if irritation occurs.

Store in a cool, dry place away from sunlight.

15 AED

13% OFFFeatured

Shower Gel, Skin Care

Clini-Tone Radiant Vitamin C Body Butter Kojic + Glutathione Body Wash 1000ml

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Highlights:

Clini-Tone Radiant Vitamin C Body Butter Kojic + Glutathione Body Wash 1000ml

This premium 2-piece set from Clini-tone features a 1000ml Vitamin C-enriched body wash and a 400ml matching lotion, both infused with Kojic Acid, Glutathione, Orange extract, and Arbutin. Designed for all skin types, it delivers a radiant, luminous complexion while providing deep hydration and SPF 30 protection. Packaged in large, easy-to-use pump bottles, this duo transforms your daily routine into a spa-like glow experience.

175 AED

14% OFFFeatured

Hair Mask, Hair Oil, Hair Care, Gift Sets

Karseell BNC Collagen Hair Treatment Deep Repairs Conditioner Argan Oil 500ml

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Highlights:

Karseell BNC Collagen Hair Treatment Deep Repairs Conditioner Argan Oil 500ml

NATURAL INGREDIENTS | Made of high quality ingredients from herbs selected from all over the world. Natural material heals your hair with Karseell Collagen Hair Treatment.

IMPORTANT MESSAGE | We suggest purchasing a minimum of 2 at once and using them consistently for one month. You will undoubtedly achieve the desired results for your hair.

DEEP REPAIR | Deliver magic activating energy to damaged hair from roots to ends, deep repair dry and damaged hair fibers and fill in the hair cavities, leaving hair hydrated, orderly, smooth and luster.

PROFESSIONAL USE | Karseell collagen hair mask suitable for family use, travel, hairdressing salon and advanced care. Karseell is committed to making professional hair products.

QUALITY ASSURANCE | Karseell hair care strives to provide customers with the ultimate service experience. If there is any xroblem with the hair mask, no reason to refund or RETURN.

95 AED

14% OFFFeatured

Fruit Of The Wokali 24-Hour Repairing Hand And Body Cream With Papaya Extract 120ml

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Highlights:

Fruit Of The Wokali 24-Hour Repairing Hand And Body Cream With Papaya Extract 120ml

Fruit of the Wokali – Professional Care: Papaya Repairing Hand Cream

Product type: Intensive hand cream / Repairing treatment for extreme dryness

Main ingredients:

Papaya Extract: Contains natural enzymes (papain) that help to soften skin texture and promote gentle renewal.
Deep Restoration Complex: A blend of lipids and essential nutrients that repair the damaged skin barrier.
24h Moisturizing Agents: Formulated to retain moisture for an extended period, even after hand washing.

Main benefits:

Repair for Extremely Dry Hands: Specifically designed to heal cracks, roughness and the feeling of tightness in the most battered hands.
Continuous 24-Hour Hydration: Its slow-release formula ensures that skin stays moisturized and protected throughout the day and night.
Immediate Softness and Smoothness: Instantly transforms rough skin into a smooth, silky-soft surface.
Deep Nutrition: Penetrates the layers of the dermis to strengthen the skin’s natural defenses against external agents (cold weather, detergents, friction).
Professional Texture: Absorbs efficiently to provide comfort without leaving an excessively sticky feeling, allowing you to resume your activities quickly.

30 AED