Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

VISO Beauty Cream 30gm

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VISO Beauty Cream 30gm

Value World Viso Whitening’s Beauty Cream And Multi Vitamins For Face Freshness, Freckles, Anti Wrinkles And Dark Circles For All Skin Types

30 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Lavender Oil 150ml

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Mamado Aromatherapy Natural Lavender Oil 150ml

Mamado 100 percent pure Lavender Oil Is for soothing, normalising and balancing.
 It is blended with sweet almond oil.It is blended with sweet almond oil. It is an antiseptic and anti-inflammatory. 
It can be used to treat minor skin complaints (including dandruff) and burns. 
Other use of lavender oil includes insect repellent and cure of insomnia, migraine and other related conditions.
 Direction to Use: Apply a small amount of lavender oil directly to the affected skin and massage well. 
For treatment of dandruff apply to wet hair and leave as long as possible prior to shampooing.
 Alternatively apply a small amount to your hair as you use a normal shampoo.

40 AED

10% OFFFeatured

Sunshine Naturals Sunshine Kojic Acid Body Scrub 500gm

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Sunshine Naturals Sunshine Kojic Acid Body Scrub 500gm

Sunshine Kojic Acid Brightening Body Scrub effectively exfoliates for smooth, radiant skin. This product’s formula contains kojic acid, one of the most powerful natural ingredients for skin lightening and reducing pigmentation. Sunshine Brightening Scrub gently removes dead skin cells, giving you brighter, smoother skin. This scrub features a rich formula that improves the appearance and evens out skin tone, while also helping to reduce dark spots and pigmentation. Sunshine Brightening Scrub provides deep hydration to the skin and contributes to improving elasticity, leaving it more youthful and vibrant.

Benefits and Features:

Contains kojic acid, which helps lighten the skin and reduce pigmentation.
Gently removes dead skin cells, promoting skin renewal.
Helps lighten and even out skin tone for a radiant, even appearance.
Reduces dark spots and lightens sun-induced pigmentation.
Contains deeply moisturizing ingredients, leaving the skin soft and supple.
Enhances skin radiance and gives it a natural, healthy glow.
Suitable for all skin types, including sensitive skin.

Directions:

Apply an appropriate amount of Sunshine Brightening Scrub to wet skin.

Gently massage in circular motions for several minutes, focusing on dark areas.

Rinse thoroughly with lukewarm water.

For best results, use twice a week.

45 AED

33% OFF

Skin Care, Spot Corrector

Bravia Face Cream Black Spot Corrector 30gm

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Bravia Face Cream Black Spot Corrector 30gm

With its formula enriched with snail slime, Bravia face cream reduces skin imperfections (blackheads, spots, pimples, acne, etc.) and slows down the aging of the skin.

20 AED

7% OFFFeatured

Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

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Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

A true revolution in skin radiance! This divine face cream is designed to help combat the problems of uneven skin tone and pigmentation spots. It helps even out the complexion and clarify the skin, boosting radiance while leaving skin both supple and comfortable.

65 AED

25% OFF

Skin Care, Spot Corrector

Dodo Lightening Body Soap Anti Spots 225g

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Dodo Lightening Body Soap Anti Spots 225g

Dodo White up intensive tube cream Dodo oil is a concentrate of assets that contribute to the deep cleansing of your skin, its…

15 AED

4% OFFFeatured

LightenUp Anti-Aging Active Lightening Cream 100ml

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LightenUp Anti-Aging Active Lightening Cream 100ml

Introducing our LightenUp Anti-Aging Active Lightening Cream – the ultimate solution for achieving a balanced, clear complexion and restoring moisture retention. Experience the transformative power of this cream as it leaves your skin soft, smooth, and radiant, providing long-lasting comfort.

Our advanced formula is packed with potent ingredients that work vigorously to fade and clarify uneven skin tone. Vitamin C, a superior antioxidant, firms the skin, while Argan oil brightens and moisturizes. The exceptional healing properties of Shea Butter ensure deep hydration and diminish the appearance of fine lines and wrinkles. The result is healthy, radiant, and youthful-looking skin.

Directions: Apply a thin layer of the cream to dark and discolored areas on clean, dry skin, preferably at night. For daily protection against further pigmentation, we recommend following up with a minimum SPF 50 sunscreen. It is also advisable to limit sun exposure.

120 AED

25% OFFFeatured

Yong Chin Vitamin C Brightening Fairness Soap 100gm

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Yong Chin Vitamin C Brightening Fairness Soap 100gm

Discover the power of our Vitamin C Soap for skin brightening and evening.

Enriched with concentrated Vitamin C, it effectively lightens and evens out the skin tone, while maintaining its hydration and restoring its natural radiance.

Enjoy clean, soft, and moisturized skin as it helps reduce the appearance of scars and imperfections for a smoother complexion.

Suitable for all skin types, it is your perfect everyday companion to achieve a radiant and flawless look.

15 AED

6% OFFFeatured

Tree Hut Lavender Shea Sugar Exfoliating Scrub 510gm

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Tree Hut Lavender Shea Sugar Exfoliating Scrub 510gm

Tree Hut Lavender Shea Sugar Scrub gently exfoliates and softens the skin with natural sugar and certified shea butter. Infused with calming lavender essential oil, it helps smooth rough skin, remove impurities, and leave a soothing floral scent. The rich formula promotes hydrated, radiant, and refreshed skin after every use.

80 AED

15% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Evening Primrose Oil 118ml

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Now Foods Solutions Evening Primrose Oil 118ml

Condition: Skin in need of nourishment and protection

Solution: 100% pure evening primrose oil (EPO) is a natural vegetable oil used by herbal practitioners for a variety of skin concerns. EPO has essential fatty acids (EFAs) that nourish the body tissues, including skin. EPO is an excellent skin conditioning agent that can be used to maintain a healthy complexion. Each 1 ml of oil contains 80-100 mg of GLA – an essential fatty acid that can nourish and protect healthy skin cells. 100% pure evening primrose oil is derived from evening primrose seeds. This oil is pressed at a low temperature to obtain a pure, natural, virgin oil, without the use of solvents, fillers or preservatives.

55 AED

PRODUCTS ON SALES

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17% OFFFeatured

Scrubs, Skin Care

Ujooba Face And Body Scrubs Apricot with Lemon 250ml

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Ujooba Face And Body Scrubs Apricot with Lemon 250ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

25 AED

13% OFFFeaturedOut Of Stock

Creams, Skin Care

Active White Clarifying Softening Body Cream with Honey 120ml

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Active White Clarifying Softening Body Cream with Honey 120ml

ACTIVE-WHITE body cream moisturizes skin softly. Used daily, your complexion recovers radiance and harmony. Thanks to the active properties of honey, the skin is better protected and smoother.

35 AED

15% OFFFeatured

IQueen Classic Wood Small Oval Porcupine Cushion Hair Brush 50x170mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Small Oval Porcupine Cushion Hair Brush 50x170mm

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IQueen Glossy Lux Vent Thermal Hair Brush 55x253mm

With its semi-sheer amber ombré finish, this brush showcases natural wood grains beneath a high-gloss polish for a touch of luxury. The ergonomic wooden handle ensures comfort and control, while the vented metal barrel allows even airflow for faster styling. Designed to work with a blow dryer, it adds volume at the roots and creates smooth, rounded finishes with ease.

Size: 55mm diameter × 253mm length

55 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Anti-Marks Beauty Cream

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Kanza Anti-Marks Beauty Cream

Anti-aging, Whitening, Skin Revitalizer, Dark Circles, Nourishing, Acne Treatment, Lightening, Pigmentation Correctors, Blemish Clearing, Pore Shrinking

25 AED

13% OFFFeatured

Love White Extra White Serum Anti-Aging 30ml

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Love White Extra White Serum Anti-Aging 30ml

35 AED

17% OFFFeatured

Difeel Jamaican Black Castor Premium Hair Oil 210ml

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Difeel Jamaican Black Castor Premium Hair Oil 210ml

Difeel Jamaican Black Castor Premium Hair Oil is a nutrient-rich hair treatment designed to help promote natural, healthy hair growth and visibly improve hair thickness.

Infused with the deep-conditioning power of Jamaican Black Castor oil, this premium formula nourishes the scalp, strengthens hair strands, and enhances shine without weighing hair down.

Promotes natural, healthy hair growth
Helps improve hair thickness and fullness
Deeply nourishes and conditions the scalp
Strengthens strands to help reduce breakage
Adds radiant shine without heaviness
Ideal for all hair types
Easy-to-use applicator for targeted scalp treatment
Suitable for daily use
Made in USA

HOW TO USE
Premium hair oil should be applied 2 times a week over night or 1-2 hours before shampoo. Give your scalp a gentle 3-4 minute massage with the oil and use the oil for 3 to 4 months for best results.

INGREDIENTS
Glycine Soja (Soybean) Oil, Canola Oil, Fragrance (Parfum), Ricinus Communis (Castor) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Olea Europaea (Olive) Fruit Oil, BHT, Hexvl Cinnamal. Linalool, Hydroxycitronellal, Limonene, Benzyl Alcohol, Benzyl Benzoate, Geraniol.

125 AED

11% OFFFeatured

Feminine Care, Personal Care, Sensitive Areas

Laser White Gentle Intimate Area Cleansing Fluid Musk Al Tahara 150mls

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Laser White Gentle Intimate Area Cleansing Fluid Musk Al Tahara 150mls

40 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Aima Gold Beauty Cream 5Days 30gm

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Aima Gold Beauty Cream 5Days 30gm

Revitalize your skin with Aima Gold Beauty Cream, a powerful blend designed to brighten, even skin tone, and reduce blemishes. Infused with natural extracts and gold-infused skincare technology, this luxurious cream provides deep hydration, minimizes pimples, scars, and wrinkles, and enhances your natural glow.

25 AED

15% OFFFeatured

White Express Lotion 5 Days Gold Egg Yolk 500ml

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White Express Lotion 5 Days Gold Egg Yolk 500ml

White express Lightening body milk with egg yolk with plant extracts takes care of your skin on a daily basis.

The butyresoricinol complex softens and protects your body against dryness and brings you lightness in 5 days

White Express Egg Yolk Lotion with SPF 15 and Kojic Acid Extra Whitening Milk.

Composition: demineralized water, Aha buytresorcinol, cetyl stearate, stearic acid, petroleum oil, isopropyl palmitate,

cetearyl achohol, a-tocophcrol, cctyl paimitate, EDTA Na, citric acid, dimethicon, benzoyl alcohol,

propylene glycol, methylparaben, perfume, kojic acid.

85 AED

25% OFFFeatured

Yong Chin Black Seed Herbal Soap 100gm

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Yong Chin Brigthening and Moisturizing Milk Soap 100gm

A herbal soap for skin brightening and moisturizing.

It contains milk and natural herbal extracts that work on lightening the skin and evening out its tone, thanks to its rich formula of vitamins and moisturizing ingredients for the skin. It helps in rejuvenating the face and highlighting the beauty of the skin.

It is a pH-balanced soap that suits all skin types, for both the face and body. It aids in deep cleansing, evening out the skin tone, and providing a gentle and smooth extended effect.

Directions for Use:

Apply on wet skin, massage to create lather, then rinse thoroughly with fresh water.

It is recommended to use it twice daily.

15 AED

GIFT SET

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25% OFFFeatured

Face Wash, Skin Care

Yong Chin Anti-Bacteria Soap 100gm

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Yong Chin Anti-Bacteria Soap 100gm

Combines anti-bacteria protection with moisturizing effects.

YC Anti-Bacteria Soap is a unique formula that combines anti-bacteria protection with moisturizing and leaves your skin feeling soft and protected.
– Wash away dirt and bacteria
– Light moisturizing helps skin feeling smooth and soft

How to use:

Rub the soap gently on the wet skin until it lathers up, massage the lather over your face and body before rinsing with warm water.

15 AED

20% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Yong Chin Fruity Shine Lip Care 3.8gm

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Yong Chin Fruity Shine Lip Care 3.8gm

YC Essential Lip Care is a Fruity Shine (Strawberry) with Vitamin E & Aloe Vera delights your lips with a delicious flavour of strawberry. It helps nourish and provide long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips with aromatic and remarkable shine.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

13% OFFFeatured

Amalico Hair Cream Afghan Grass 360gm

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Amalico Hair Cream Afghan Grass 360gm

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

13% OFFFeatured

A Bonne Papaya Honey Cream Soap 90gm

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A Bonne Papaya Honey Cream Soap 90gm

Enjoy taking shower and lather up with this special cleansing soap. It’s formulated from Papaya Extract and Vitamin C which help illuminate your skin tone & reduce dark spots. Honey Extract & Milk Protein effectively hydrate and help lighten your skin tone.

Gentle and delicate cream foam will make you feel fresh and relaxing and it’s good for helps removing dead skin and revealing new healthy skin. 3X Moisture Micro Scrub

W/ Nanowhite Gluta

Direction: Clean and nourish your face and body by gently rubbing the soap covered with delicate foam, then rinse off. Your skin will absorb the natural extracts and will be cleansed nourished and moisturized. After daily use, your skin will have a radiant glow and skin tone will be gradually and naturally lightened.

35 AED

3% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml

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Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml (1.35 fl oz)

Experience the transformative power of Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml (1.35 fl oz), designed specifically for those seeking to illuminate and even out their complexion. This luxurious night cream is ideal for all skin types struggling with dark spots and uneven skin tone. Its velvety texture glides effortlessly across the skin, leaving a subtle, comforting fragrance that soothes the senses. Thanks to its unique formulation, this cream offers both immediate and long-term benefits, revealing a radiant and smoother complexion over time. Enriched with the brightening power of niacinamide, it helps to diminish the appearance of dark spots while promoting an even skin tone. Glycolic acid, known for its gentle exfoliating properties, works overnight to refine skin texture and unveil a fresher look by morning. Additionally, the nourishing properties of shea butter ensure that the skin remains hydrated and supple, providing a protective barrier against environmental stressors. With consistent use, you’ll notice a more luminous and youthful appearance, as this night cream works its magic while you rest. Let your skin indulge in the elegance of Topicrem MELA, where each application feels like a calming ritual, promising a brighter tomorrow.

145 AED

18% OFFFeatured

Dr. Teal’s Foaming Bath with Pure Epsom Salt Lavender 1000ml

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Dr. Teal’s Foaming Bath with Pure Epsom Salt Lavender 1000ml

Soothe & Sleep Foaming Bath with Lavender

Dr Teal’s Soothe & Sleep Foaming Bath transforms your self-care ritual with long-lasting bubbles & essential oils. Lavender essential oils help calm the mind, with soothing properties that are known to promote a better night’s sleep.

Directions

Pour a generous amount of Dr Teal’s Foaming Bath under warm, running water for a relaxing bubble bath experience or try combining with your favorite Dr Teal’s Pure Epsom Salt Soak.

45 AED

10% OFFFeatured

Pr. Francoise Bedon Reparateur Lightening Serum 50ml

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Pr. Francoise Bedon Reparateur Lightening Serum 50ml

Professor Françoise Bedon’s serum is an intensive and very fast-acting depigmenting treatment based on tea and verbena. It reduces dark spots and evens out the tan. It’s effective for phalanges, elbows, and knees.

135 AED

13% OFFFeatured

Fair & White Gold Sunscreen Cream SPF50 50ml

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Fair & White Gold Hand Cream Argan Oil Protect Moisturizing & Protective Hand Cream 75ml

An intensive and nourishing hand cream treatment formulated with Glycerin and Argan Oil to deeply penetrate, protect and restore moisture, leaving hands soft, smooth and protected.

65 AED

14% OFFFeatured

Shea Moisture Coconut & Hibiscus Body Lotion 384ml

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Shea Moisture Coconut & Hibiscus Body Lotion 384ml

SheaMoisture’s Coconut & Hibiscus Body Lotion is a non-greasy formula that gives dry, ashy skin a burst of healing hydration, helping to make your skin soft, smooth and oh-so radiant! It is a hydrating body care treatment made from natural ingredients and it’s the perfect natural skin care solution for dry, sensitive skin.

This Coconut and Hibiscus lotion is the kind of quality skin care treatment you expect from our SheaMoisture line. Our skin-illuminating body lotion is made from a special lightweight Shea Butter formula that absorbs easily into the skin. Upon application, it brightens and evens out your skin tone while providing the level of deep moisturization your skin requires to remain healthy and vibrant. Coconut Oil and Sweet Hibiscus Flower restore moisture and improve the skin’s firmness. The fragrance is also light and beautiful, imparting an addictive, natural aroma to this skin-pampering moisturizing blend.

We pride ourselves on making good body lotion that helps make your skin look and feel soft and supple. And this is why we’ve added Songyi Mushrooms, which elevate this formulation to a whole other level, brightening dull skin and evening skin discoloration to make your skin look gorgeously radiant!

SheaMoisture’s Coconut & Hibiscus Body Lotion contains certified organic Shea Butter, which provides nourishing moisturization to make your skin smooth and irresistible to touch!

60 AED

15% OFFFeatured

IQueen Styling Tek Small Oval Detangler Hair Brush 50x175mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Small Oval Detangler Hair Brush 50x175mm

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IQueen Styling Tek Small Oval Detangler Hair Brush 50x175mm

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip. Flexible nylon bristles with ball tips offer a gentle, pain-free detangling experience for both wet and dry hair. The dense bristle arrangement enhances detangling efficiency and control. Heat-resistant ionic nylon reduces frizz, locks in moisture, and leaves hair with a healthy, shiny finish.

Oval Shape, Small Size, Overall Width: 50mm, Length: 175mm

55 AED