Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Body Gel, Skin Care

Neutrogena Bright Boost Liquid Gel SPF 30 50ml

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Neutrogena Bright Boost Liquid Gel SPF 30 50ml

Neutrogena Bright Boost Facial Serum is a product packed with active ingredients, which means it provides the ultimate in luxurious care for your skin. Benefit: Restores your skin’s youthful radiance and beauty Brightens Smoothes away signs of fatigue Non-comedogenic How to use: Gently apply an appropriate amount of the gel fluid onto clean skin with your fingertips. Apply to face and neck. Continue with your favorite day/night care products.

60 AED

3% OFFFeatured

Q7 Paris Papaya Lightening Lotion 300ml

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Q7 Paris Papaya Lightening Lotion 300ml

Q7 Paris Papaya Lightening Lotion.

Benefits include acne control, wrinkle reduction, skin lightening, deep cleansing, moisturizing, anti-dark spots, and more.
Helps protect and deeply hydrate the skin.
Aims to make the skin lighter and blemish-free.
Provides a clean, refreshed feel without dryness.
Suitable for daily use.
Use twice a day for optimal results.

195 AED

13% OFFFeatured

Aichun Beauty Tea Tree Oil Face Serum 30ml

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Aichun Beauty Tea Tree Oil Face Serum 30ml

35 AED

14% OFFFeatured

Shower Gel, Skin Care

Bicarbolight Lightening Shower Gel with Bicarbonate and Lemon 500ml

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Bicarbolight Lightening Shower Gel with Bicarbonate and Lemon 500ml

BICARBOLIGHT shower gel with sodium bicarbonate and lemon deeply purifies the skin. Rid of toxins, it is ready to receive the complete care of the BICARBOLIGHT range for a complexion that is always more luminous.

Product benefits

Deeply cleanses the skin

Clarifies and unifies the complexion

Gives radiance to the skin.

How to use

With water, lather shower gel on face and body. Rinse thoroughly and dry gently.

30 AED

10% OFF

PrettyBe 5in1 Face & Body Scrub Goat Milk 550ml

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PrettyBe 5in1 Face & Body Scrub Goat Milk 550ml

45 AED

6% OFFFeatured

Medicube PDRN Pink Collagen Capsule Cream 55gm

Creams, Face Cream, Skin Care

Medicube PDRN Pink Collagen Capsule Cream 55gm

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Medicube PDRN Pink Collagen Capsule Cream 55gm

Medicube PDRN Pink Collagen Capsule Cream is a premium Korean moisturizer that combines advanced skincare science with visible results. It features micro-encapsulated PDRN (polydeoxyribonucleotide) derived from salmon DNA, known for its regenerative properties, and collagen capsules that dissolve upon contact to nourish the skin deeply.

The lightweight gel base is infused with niacinamide for brightening and multi-molecular hyaluronic acid for deep hydration. Together, these ingredients work to enhance firmness, elasticity, and glow. The unique dual-phase formula allows for customizable hydration depending on your skin’s needs.

75 AED

10% OFFFeatured

Pure Molato Oosier Gluta & Carrot SPF 50 Body Lotion 500ml

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Pure Molato Oosier Gluta & Carrot SPF 50 Body Lotion 500ml

Meet your skin’s new daily essential. The Pure Molato Oosier Gluta & Carrot SPF 50 Body Lotion combines the brightening power of Glutathione and Carrot extract with broad-spectrum SPF 50 sun protection giving you visibly luminous, even-toned skin while shielding it from UV damage every single day.

Enriched with antioxidant-rich ingredients, this luxurious lotion absorbs quickly, leaving skin feeling velvety soft, deeply hydrated, and beautifully radiant without a greasy finish.

Key Benefits

Broad-spectrum SPF 50 sun protection for daily UV defence
Glutathione helps brighten and even skin tone from within
Carrot extract rich in beta-carotene for a natural, healthy glow
Deeply moisturises and softens skin all day long
Reduces the appearance of dark spots and uneven pigmentation
Fast-absorbing, non-greasy, lightweight formula

How to Use

Apply generously to clean, dry skin each morning, paying extra attention to areas prone to dark spots. Massage in circular motions until fully absorbed. Reapply as needed for continued sun protection throughout the day.

180 AED

Featured

Doctor Clear Prowhite Lightening Bar Soap 110gm

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Doctor Clear Prowhite Lightening Bar Soap 110gm

It’s Prowhite Complex Vitamins + Phyto Ingredients helps in visibly brighten up your complexion, double strength. These skin lightening products are highly effective for Afro skin. You can see the difference in a short span of time and it also makes the skin feel very soft. Smoothest, tones, and texturizes skin, thanks to the phyto ingredients, vitamins and the prowhite complex known to improve skin’s complexion and vitality. These products don’t bleach your skin, it just makes your tone brighter.

15 AED

20% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Gold and Glow Bleach Cream

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Ujooba Gold and Glow Bleach Cream

✨ Gold Elegance for Lustrous Skin: Ujooba Gold and Glow Bleach Cream is enriched with the luxurious touch of real gold particles. Gold, celebrated for its brightening properties, graces your skin with a lustrous glow, creating an opulent canvas that reflects vitality and radiance.

🌿 Skin-Brightening Blend: Beyond the shimmer of gold, our bleach cream features a potent blend of skin-brightening elements. These carefully selected ingredients work harmoniously to reduce the appearance of dark spots, discoloration, and uneven skin tone, ensuring your complexion exudes clarity and radiance.

🌟 Golden Glow Unveiled: Ujooba Bleach Cream goes beyond traditional bleaching, offering a transformative experience. Witness the unveiling of a golden glow as the cream effectively lightens facial hair and promotes a luminous complexion, leaving your skin with a radiant, golden sheen.

💧 Hydration Infusion for Radiant Comfort: While brightening your skin, Ujooba Bleach Cream ensures a comfortable experience by infusing hydration into the process. The formula maintains your skin’s moisture balance, leaving it feeling refreshed, supple, and ready to embrace the luminous radiance that follows.

20 AED

33% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Sandal Whitening Beauty Cream 30gm

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Highlights:

Sandal Whitening Beauty Cream 30gm

Sandal Beauty Cream contains nothing but only natural ingredients to replenish your skin and give your face a rejuvenating vital glow. It looks after your dark spots, fine lines, and wrinkles.

Has longer lasting impact on your skin
Superb healing agent for dry, flaky, rough sun-damaged skin,
It is 100% safe to use as it has no side effects
Made from all-natural herbs like sandalwood
It keeps your skin moisturized and hydrated throughout the day and night with a very small amount.

How to use sandal cream

Wash your face with lukewarm water
Apply some sandal whitening cream on your skin
Lightly Massage the skin until absorbed In Your Skin
Using sandal whitening cream twice a day Gives You Better Results. High-Quality Natural And Botanical Ingredients
Use frequently for great results
From Moisture Loss And Makes Your Skin Smoother And Glower.

20 AED

PRODUCTS ON SALES

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11% OFFFeatured

Skin Care, Sunscreen

Some By Mi V10 Hyal Lip Sun Protector 7ml

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Some By Mi V10 Hyal Lip Sun Protector 7ml

A therapeutic lip balm designed to care for very dry lips.

Enriched with hydrating hyaluronic acid, 10 vitamins and shea butter and olive oil complexes.

Contains 10 multivitamins to soothe lips, lighten dark color and improve their natural radiance.

Hyaluronic acid and shea butter moisturize lips with deep hydration that lasts all day.

Olive oil enhances the health and shine of lips and treats permanent cracks and dryness.

It contains a protection factor to protect the lips from harmful sunlight.

Improves the appearance of fine lip wrinkles.
Ultra moisturizing for lips.
Protects lips from sunlight.
Brightens lip colour.
Gets rid of dark color in the lips.

Ingredients:

Diglyceryl polyacyladipat-2, polyglyceryl-2 isostearate/dilinoleate copolymer, diisostearyl malate, hydrogenated castor oil isostearate, pentaerythrityl tetraisostearate, ethylhexyl methoxycinnamate, hydrogenated polyisobutene, bis-benyl/isostearyl/phytostearyl dimer dilinoleate Dilenoleate, pH. Tostearyl/isostearyl/cetyl/stearyl/penyldimer dilenoleate, tocopheryl acetate, Euphorbia cerevira (candelilla) wax, ethylhexyl salicylate, caprylic/capric triglyceride, microcrystalline wax, butyrospermum parkii (shea) butter, glyceryl behenate/eicosadiate, olea fruit oil. Europea (olive), citrus lemon. (Lemon) Citrus Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Dehydroacetic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Glycerin, Water, Hydrogenated Lecithin, Polyglyceryl-10 Stearate, Panthenol, Sodium Ascorbyl Phosphate, Niacinamide, Thiamine HCl , Biotin, Retinyl Palmitate, Folic Acid, Pyridoxine, Cyanocobalamin.

80 AED

11% OFFFeatured

OZNaturals Vitamin C Facial Serum Clear 30ml

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OZNaturals Vitamin C Facial Serum Clear 30ml

A skin brightening serum that enhances radiance and glow by regenerating and restore the skin.

OZNaturals Vitamin C Facial Serum uses one of the most researched and proven ingredients in modern skin care to create the ultimate anti-wrinkle serum. Vitamin C has been shown in numerous studies to increase collagen production, a significant factor in wrinkle reduction. OZNaturals harnesses this potent antioxidant in a powerful anti-ageing serum that delivers brighter, healthier skin, with improved tone and overall glow.

40 AED

11% OFFFeatured

Conditioner, Hair Care, Shampoo

Amalico Pumpkin Seed Oil Shampoo & Conditioner Set 500ml

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Amalico Pumpkin Seed Oil Shampoo & Conditioner Set 500ml

80 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Bio Control Deodorant 45gm

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Lady Speed Stick Bio Control Deodorant 45gm

Its Bio-Control complex provides highly-effective 48h protection against sweat and odor, without negative impact on skin.Formulated to leave no white residue on the skin,Reduced underarm wetness without damaging skin

How to use:

Apply to underarms only.

25 AED

13% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

Mielle Pomegranate & Honey Air Dry Styling Lotion 237ml

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Mielle Pomegranate & Honey Air Dry Styling Lotion 237ml

Our Air Dry Styling Lotion was formulated to detangle and define as it softens type 4 hair for perfect air-dried wash-n-go’s. This innovative sprayable lotion seals in moisture for fast drying, soft to the touch curls that move.

Key Benefits:

Fast Drying Sprayable Lotion

Softens, Detangles & Defines

For Curls on the Go!

Lightweight, Soft Definition

Pairs well with Pomegranate & Honey Air Dry Styler Gel

65 AED

38% OFFFeatured

Valera Hand Cream Nila Zarka

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Valera Hand Cream Nila Zarka

25 AED

15% OFFFeatured

Oils & Moisturizer, Skin Care

VeetGold Cinnamon Oil for Acne and Scar 1000ml

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VeetGold Cinnamon Oil for Acne and Scar 1000ml

Veetgold Cinnamon Oil for Acne and Scar is formulated for face and body use. This body oil is made from Cinnamon extract to help remove acne and the skin off scars. It moisturizes, repairs and improves overall skin appearance.

85 AED

13% OFFFeatured

Silky Cool Lavender Foot & Body Scrub Gel 500ml

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Silky Cool Lavender Foot & Body Scrub Gel 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

35 AED

8% OFFFeatured

Conditioner, Hair Care, Shampoo

Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner 454gm

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Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner 454gm

Looking to soften, condition, and repair your chemically-treated mane? This ultra-nourishing leave-in conditioner helps you to detangle your locks while supporting elasticity, so your mane is less prone to breakage.

Perfect for those who regularly color, straighten, relax or heat style their hair (even in wavy, curly, or coily textures). A protective layer is added to help protect against split ends and frizz. A real MVP in our book!

55 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Avocado Oil 40ml

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Difeel Luxury Moisturizing Hand Cream Avocado Oil 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Avocado Hand Cream:

Contains hydrating oils and pure anti-oxidant rich Vitamin E
Contains 100% Pure Natural Oils
Hydrates, softens and heals dry skin
Protects the skin from aging and free radicals

70 AED

GIFT SET

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29% OFFFeatured

Creams, Skin Care

Cocoa Expert Moisturizing Cream 125ml

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Cocoa Expert Moisturizing Cream 125ml

Cocoa Expert is a moisturizing care cream based on cocoa butter, which nourishes and hydrates the skin. Its satin effect leaves a pleasant scent on your skin upon application. SPF 20 UVA/UVB protects the skin against damage caused by sun exposure, and prevents signs of aging.

25 AED

13% OFFFeatured

Shower Gel, Skin Care

Pure skin Clarifying Shower Gel 475ml

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Pure skin Clarifying Shower Gel 475ml

Pure Skin Clarifying Shower Gel is a premium skincare product designed to cleanse and clarify your skin.

Enriched with natural ingredients, including tea tree oil and aloe vera, it helps to unclog pores, remove dirt and impurities, and soothe and hydrate the skin, leaving it looking and feeling refreshed and revitalized.

This shower gel is suitable for all skin types and can be used daily for best results.

35 AED

10% OFFFeatured

Silky Cool Natural Hair Shampoo 500ml

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Silky Cool Natural Hair Shampoo 500ml

Contains vitamin C + D which helps to restructure damage hair and leaves your hair with healthy shine.

45 AED

22% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Avocado Hydrating Curl Activator 355ml

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Highlights:

Cantu Avocado Hydrating Curl Activator 355ml

Der Cantu Avocado Hydrating Curl Activator ist ein feuchtigkeitsspendender Lockenaktivator, der speziell für lockiges Haar entwickelt wurde. Diese Formel enthält hochwertige Avocado-Extrakte und pflegende Inhaltsstoffe, um die Locken zu hydratisieren, zu definieren und ihnen Sprungkraft zu verleihen.

Der Hydrating Curl Activator hilft dabei, das Haar mit Feuchtigkeit zu versorgen und die natürlichen Locken zu aktivieren. Er verbessert die Kämmbarkeit des Haares und verleiht den Locken Definition und Glanz. Das Haar wird weich, geschmeidig und mit Feuchtigkeit versorgt, ohne zu beschweren.

Der Cantu Avocado Hydrating Curl Activator kann auf feuchtem Haar angewendet werden. Nehmen Sie eine angemessene Menge des Aktivators und verteilen Sie ihn gleichmäßig in Ihren Locken. Kneten Sie das Haar sanft, um die Locken zu definieren und ihnen Sprungkraft zu verleihen.

Die Formel des Curl Activators ist frei von Mineralölen, Sulfaten, Parabenen und anderen schädlichen Chemikalien. Sie ist sanft zu Ihrem Haar und zur Kopfhaut und eignet sich für lockiges Haar aller Art.

Verwöhnen Sie Ihre Locken mit dem Cantu Avocado Hydrating Curl Activator und genießen Sie hydratisierte, definierte und gesunde Locken. Bringen Sie Ihre natürliche Schönheit zum Ausdruck und lassen Sie Ihre Locken in voller Pracht erstrahlen!

35 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Fruits 5 Liter

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Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Fruits 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

8% OFFFeatured

Hair Care, Hair Fertilizer

Doo Gro Anti-Itch Formula Hair Vitalizer 113gm

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Highlights:

Doo Gro Anti-Itch Formula Hair Vitalizer 113gm

Helps promote strong, healthy, shiny hair. This unique dry scalp formula, containing camphor and menthol, helps to relieve itching and tightness due to dry scalp. Safe to use on all types of hair, including natural, relaxed, color treated, braids and weaves.

Promotes strong, shiny, healthy hair
Helps reduce breakage allowing hair to grow longer
Helps relieve itching and tightness due to dry scalp
Paraben Free Formula

Directions: Use daily or as often as needed. Gently massage into hair and scalp. Do not rinse out. Style as usual.

For best results, use the family of DOO GRO® Products.

Warning: Hair is flammable. Flammability is increased by products of this type and by product build-up. Shampooing hair frequently can help avoid product build-up. Keep hair away from sparks, flame, extreme heat, or lit tobacco products. When using a pressing comb, follow directions provided with the comb being used. Keep out of reach of children.

55 AED

10% OFF

PrettyBe Glycerin Lotion Chamomile Extract 450ml

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PrettyBe Glycerin Lotion Chamomile Extract 450ml

45 AED

20% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Yong Chin Pink Whitening Lip Care 3.8gm

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Yong Chin Pink Whitening Lip Care 3.8gm

YC Whitening Pink lip balm is a surprise for dark lips by hydrating your lips, presenting you smooth, soft and more kissable lips. It provides long-lasting moisture to protect lips from drying out in all seasons.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

6% OFFFeatured

Clairissime Cocoa Butter Deep Moisturizing Body Lotion 500ml

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Clairissime Cocoa Butter Deep Moisturizing Body Lotion 500ml

Cocoa Butter Deep Moisturizing Body Lotion

Clairissime Cocoa Butter Deep Moisturizing Body Lotion is subtly scented, nourishing and quickly absorbed, this body lotion is enriched with cocoa butter.

80 AED

5% OFFFeatured

Shiseido Fino Premium Touch Shampoo 550ml

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Shiseido Fino Premium Touch Shampoo 550ml

Introducing FINO Premium Touch Shampoo, the essential choice for shiny, strong, and healthy hair. Developed with industry expertise, this scientifically formulated shampoo gently cleanses and nourishes for optimal results. With 100% natural ingredients, experience the benefits of increased elasticity, reduced breakage, and vibrant shine. Upgrade your hair care routine with FINO.

FINO Premium Touch Shampoo is a high-quality shampoo designed to provide superior hair care. Here’s how to use it and the benefits it offers

95 AED