Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Caro Light Beauty Soap with Carrot Oil 180g

Rated 0 out of 5

(0)

Highlights:

Caro Light Beauty Soap with Carrot Oil 180g

Caro Light Beauty Soap with Carrot Oil is a luxurious and nourishing soap that provides your skin with intense hydration and nourishment. This soap is enriched with B-carotene and vitamins A and E that help to lighten and even out your skin tone. Its deep-cleaning action helps to remove dirt, oil, and other impurities, while protecting your skin from further damage. The Carrot Oil further helps to soften and smooth your skin, giving it a satin-like finish. With regular use, your skin will appear brighter, healthier, and more radiant. Caro Light Beauty Soap will leave your skin feeling refreshed and revitalized.

25 AED

20% OFFFeatured

Silky Cool Tutti Fruitti Mineral Bath Salt 3Kg

Rated 0 out of 5

(0)

Highlights:

Silky Cool Tutti Fruitti Mineral Bath Salt 3Kg

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

60 AED

25% OFFFeatured

Skin White Whitening Bath Soap Germ 135gm

Rated 0 out of 5

(0)

Highlights:

Skin White Whitening Bath Soap Classic 135gm

Introducing Skin White Whitening Bath Soap Classic: Your daily essential for brighter, more even-toned skin. This soap is specially crafted to promote skin whitening while gently cleansing and moisturizing. Infused with skin-brightening ingredients, it helps reduce the appearance of dark spots and hyperpigmentation. Suitable for daily use, it leaves your skin feeling refreshed and rejuvenated with each wash. Conveniently sized at 90gm, it’s perfect for home use or travel. Elevate your skincare routine and unveil a radiant complexion with Skin White Whitening Bath Soap Classic.

15 AED

22% OFFFeatured

Sunshine Naturals Sunshine Naturals Vitamin E Facial Wash 150ml

Rated 0 out of 5

(0)

Highlights:

Sunshine Naturals Sunshine Naturals Vitamin E Facial Wash 150ml

Sunshine Naturals Vitamin E Facial Wash is a gentle yet effective cleanser that helps deeply cleanse the skin while maintaining natural hydration. It contains vitamin E, known for its antioxidant properties, which protects the skin from free radicals and harmful environmental factors, helping to delay the signs of premature aging.

Benefits and Features:

Contains the antioxidant vitamin E that protects the skin from harmful factors.

Deeply cleanses the skin and removes impurities and excess oils without causing dryness.

Moisturizes the skin and maintains its natural balance, making it suitable for daily use.

Gives the skin a natural radiance and glow thanks to its nutrient-rich formula.

It helps to even out skin tone and reduces the appearance of dark spots, thanks to the effects of vitamin E.

Improves skin texture, making it softer and more elastic.

How to use:

Wet your face with lukewarm water.

Apply an appropriate amount of the wash to the palm of your hand, then gently massage it onto the skin in circular motions.

Rinse your face thoroughly with lukewarm water and pat dry with a soft towel.

35 AED

33% OFF

Bar Soap, Tubes, Skin Care

Labidjanaise Carrot Lightening Soap 225g

Rated 0 out of 5

(0)

Highlights:

Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

L’abidjanaise Cream is a lightening cream which helps your skin to rid of resistant dark spots caused by ageing, sun exposure. Its special formula offers you a light texture rich in variety beauty benefits.

Instructions for use: in evening after perfectly cleansing the skin with soap and lotion L’abidjanaise, apply L’ABIDJANAISE CREAM on the dark areas and gently massage to make it penetrate. For optimal result, we advise you all the range.

20 AED

13% OFFFeatured

QEI+ Paris Active Performance Purifying Exfoliating Soap 200gm

Rated 0 out of 5

(0)

Highlights:

QEI+ Paris Active Performance Purifying Exfoliating Soap 200gm

QEI Active Performance Purifying Exfoliating Soap: Suitable for all skin types. Thanks to the mini exfoliates qui particles composed. Active Performance soap cleanses the skin and profounder rid of dead cells. Enriched with sweet almond extract softened it, nourishes and regenerates the epidermis covers protect the lipid film.

105 AED

13% OFFFeatured

Immediat Claire Maxi-Beauty Lightening Body Cream With Carrot 250ml

Rated 0 out of 5

(0)

Highlights:

Immediat Claire Maxi-Beauty Lightening Body Cream With Carrot 250ml

Immediat Claire clarifies, unifies, and rids your skin of brown spots.
The skin barrier feels reinforced with moisture
Enriched with Vaseline Light Oil & Carrot Extracts

35 AED

14% OFFFeatured

Valera Hand Cream Rosemary

Rated 0 out of 5

(0)

Highlights:

Valera Hand Cream Rosemary

30 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Facial Wash Foam 100ml

Rated 0 out of 5

(0)

Highlights:

Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

An anti-wrinkle face cream that reduces the appearance of wrinkles, strengthens collagen and elastin fibers and restores skin moisture.
It contains collagen that intensely rejuvenates the skin and effectively fights the symptoms of aging.
A formula containing marine algae rich in proteins, fats, and minerals that intensely nourishes the skin.
The semi-oil-intensive texture is an innovative blend of natural and technologically advanced ingredients.
It features effective ingredients of hyaluronic acid, panthenol, allantoin, vitamin F, olive oil, and urea.
One double-strength cream with natural active ingredients that visibly lifts the face and prevents facial lines from appearing.
It replaces lost collagen, stimulates its additional production, and accelerates the formation of new fibers.

Enjoy glowing, healthy, and wrinkle-free skin.

65 AED

20% OFFFeatured

Dove Body Love Glowing Care Body Lotion 250ml

Rated 0 out of 5

(0)

Highlights:

Dove Body Love Glowing Care Body Lotion 250ml

Dove body lotion with rice milk and lotus flower extract

• Deeply nourishes skin leaving it radiant and silky soft

• Inspired by the beauty rituals of real women in Japan

• Sparkling floral scent to delight your senses

• Dove Body lotion suitable for all skin types

• Dermatologically tested Dove body lotion
Inspired by the real beauty rituals of Japanese women, Dove Nourishing Secrets Glowing Body Lotion is delicately blended with rice milk and lotus flower extract. Japanese women have used these natural ingredients for skin radiance for centuries and we felt this beauty secret was too good not to share. That’s why Dove created this body lotion to deeply nourish your skin, to leave it looking glowing and feeling silky soft.

Indulge yourself with this dermatologically tested Dove body lotion that’s suitable for all skin types. With a sparkling floral fragrance of lotus flower, you’ll feel your spirits lift as you massage in this scented body lotion. It turns your daily routine into a nourishing Dove skin care ritual.

• Radiant, glowing skin
With a delicate formula blended with rice milk and lotus flower extract, this Dove body lotion deeply* nourishes your skin to leave you with radiant- looking skin that feels silky soft and moisturised

• Japanese inspired skin care
Japanese women have been using rice milk and lotus flower in their beauty rituals for centuries. Rich in vitamins, proteins and fats, they’re a natural skin moisturiser. Inspired by this ancient Japanese beauty ritual, we created Nourishing Secrets Glowing Body Lotion. So you can also have your own Japanese-inspired glowing skin care beauty ritual at home with this Dove lotion

• Gentle care
Dermatologically tested, this gentle Dove moisturising lotion has a delicately mild formula that’s suitable for use on all skin types

*Within the stratum corneum

How To Use :

Apply our Dove lotion morning and/or night or whenever skin feels dry. Massage in gently into the skin. For best results use immediately after showering.

20 AED

PRODUCTS ON SALES

View All

7% OFFFeatured

Cleansers, Skin Care

Petal Fresh Brightening Papaya & Grapefruit Facial Cleanser 200ml

Rated 0 out of 5

(0)

65 AED

13% OFFFeatured

Cantu Flaxseed Smooth Oil 100ml

Rated 0 out of 5

(0)

Highlights:

Cantu Flaxseed Smooth Oil 100ml

Cantu Flaxseed Smooth Oil is a versatile oil specially formulated to add smoothness, shine and moisture to your hair. This oil contains precious flaxseed oil, known for its nourishing and soothing properties.

Cantu Flaxseed Smooth Oil can be used in a variety of ways. You can use it as a pre-styling oil to protect hair before blow-drying or styling and to give it an extra dose of moisture. It can also be used as a post-treatment oil to soothe dry hair and give it a healthy shine.

This oil is lightweight and non-greasy, so it spreads easily through the hair. It penetrates deep into the hair strands and works from within to condition the hair and reduce frizz, leaving your hair silky smooth and with a shiny finish.

Cantu Flaxseed Smooth Oil is suitable for all hair types and can be used on both damp and dry hair. Simply take a small amount of the oil in your palms, distribute evenly through the hair and style as desired.

Get the Cantu Flaxseed Smooth Oil and pamper your hair with moisture and shine. Enjoy smooth and healthy looking hair that shines!

35 AED

8% OFFFeatured

Reborn Body Lotion Cocoa Butter 900ml

Rated 0 out of 5

(0)

Highlights:

Reborn Body Lotion Cocoa Butter 900ml

Packed with fresh ingredients to soften every bit of your body Our hands work hard every day – from tying bows and shoes to opening up, picking up, gesturing and so much more. Lavish them with our rich lotion made with rich cocoa and shea butters, and calming herbal infusions for irresistibly soft skin all year round.

55 AED

14% OFFFeatured

Clinic Clear Lightening Serum 50ml

Rated 0 out of 5

(0)

Highlights:

Clinic Clear Lightening Serum 50ml

Clinic Clear Serum is a powerful facial care serum designed to provide immediate and lasting results. It hydrates the epidermis, soothes, purifies, regulates, and moisturizes. It can be used in the morning or evening and only requires a few drops – a little goes a long way! Simply apply with your fingertips and leave for a few minutes for maximum effect. Enjoy a refreshed, clearer, and more hydrated complexion with Clinic Clear Serum.

30 AED

6% OFFFeatured

Tree Hut Pink Hibiscus Shea Sugar Scrub 510gm

Rated 0 out of 5

(0)

Highlights:

Tree Hut Pink Hibiscus Shea Sugar Scrub 510gm

This product is designed to exfoliate and nourish the skin
The scrub comes in a convenient 510g size for easy use
It features a delightful pink hibiscus scent that refreshes the senses
The formulation includes shea butter to moisturize and soften the skin
The sugar scrub effectively removes dead skin cells for a smoother texture

80 AED

17% OFFFeatured

Bar Soap, Lotion, Skin Care, Gift Sets

Makari Naturalle Multi-Action Extreme ( Body Lotion, Serum And Soap ) 3-pc Set

Rated 0 out of 5

(0)

Highlights:

Makari Naturalle Multi-Action Extreme ( Body Lotion, Serum And Soap ) 3-pc Set

3-pc brightening, toning & moisturizing set enriched with Almond & Argan Oil For sensitive to dry skin types

Restore your skin’s natural luster with this 3-pc hydrating botanical gift collection fortified with skin-replenishing Almond Oil, Argan Oil and SPF15.

Gently lightens dark circles, dark spots and marks
Hydrates and soothes skin
Softens fine lines & rough areas of skin
Brightens skin tone promoting youthful radiance
Protects against sun damage and environmental aggressors

This even tone moisturizer set includes:

Toning Soap: Cleanse and exfoliate skin
Toning Serum: Correct dark spots and even skin tone
Body Lotion: Nourishes, evens tone and provides sunscreen

250 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Precious Musks 250ml

Rated 0 out of 5

(0)

Highlights:

Ella James Body Mist Precious Musks 250ml

25 AED

15% OFFFeatured

Oils & Moisturizer, Skin Care

Palmer’s Cocoa Butter Skin Therapy Oil With Vitamin E 60ml

Rated 0 out of 5

(0)

Highlights:

Palmer’s Cocoa Butter Skin Therapy Oil With Vitamin E 60ml

This is an advanced, multi-purpose skin perfection oil that can be used all over the body, including face. Cetesomate-e complex helps improve the skin penetration and absorption characteristics of the formula into the epidermal layer of the skin.

55 AED

10% OFFFeatured

Joji Secret Young Day Aura UV Protect & Night Booster Sleeping Mask 8+8G

Rated 0 out of 5

(0)

Highlights:

Joji Secret Young Day Aura UV Protect & Night Booster Sleeping Mask 8+8G

Grants you superior daytime protection from harmful sunlight thanks to the “Aura Bright UV Protect” complex.
Rids you of skin dullness, providing instant radiance and a “Tone-up” effect that evens out your skin tone.
Enhances deep skin hydration while you sleep with the “Night Booster” mask, enriched with 11 types of Hyaluronic Acid (11X HYA).
Contributes to balancing sebum secretions and controlling skin shine throughout the day.
Provides intensive nourishment that works to repair the damaged skin barrier all night long.
Imparts a plump, dewy glow to your skin, so you wake up with a vital and refreshed look.

Product Features:

Innovative 2-in-1 Design: A dual sachet combining day cream and night mask, making it perfect for travel and on-the-go use.
Multi-Hyaluronic Formula: Contains 11 hyaluronic molecules to ensure hydration reaches all skin layers.
Protection & Beauty: The day cream doesn’t just protect; it acts as a lightweight makeup base that instantly improves skin appearance.
Ultra-Absorbent Night Mask: Penetrates deeply without leaving a sticky residue on your pillow.
Practical Size: 8ml capacity per side, sufficient for multiple uses with its concentrated formula.

How to Use:

In the Morning: After cleansing your face, apply an adequate amount of the “Day Cream” (blue side) and distribute evenly for protection and hydration.
In the Evening: Before bed, apply the “Sleeping Mask” (purple side) as the final step in your nightly routine; do not rinse until morning.

Banu Lifestyle

45 AED

13% OFFFeatured

Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

Rated 0 out of 5

(0)

Highlights:

Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

Fruit of the Wokalí Hydrolyzed Milk Collagen Vitamin E Foaming Facial Cleanser with Vitamins. A moisturizing and soothing foaming facial cleanser with vitamin E, aloe vera, calendula flower, and cucumber to help cleanse the skin without causing dryness. It deeply cleanses the skin, giving it a soft and fresh glow. It is very refreshing to use after a tiring day, when the skin feels oily and dirty. It leaves a fresh feeling after use. The built-in brush helps to gently cleanse and moisturize the skin to improve its appearance and texture. The active ingredients are rich in moisturizers and antioxidants.

35 AED

GIFT SET

View All

4% OFFFeatured

Hair Care, Hair Oil

Difeel Growth and Curl Biotin Pro-Growth Root Stimulator 75ml

Rated 0 out of 5

(0)

Highlights:

Difeel Growth and Curl Biotin Pro-Growth Root Stimulator 75ml

Blend Biotin Root Stimulator for Curly Hair

Deep Treating & Anti Frizz for Curly Hair Growth

Difeel Growth & Curl Pro-Growth Root Stimulator is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls while reducing frizz.

Intense Treatment for Curly Hair

Our pro-growth root stimulator helps promote natural, healthy hair growth while improving overall thickness.

Curly Hair Root Treatment

This expertly crafted dry curly hair treatment is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curly Hair Oil Treatment

This pro-growth deep repair hair serum strengthens hair, enhances waves and curls, while encouraging healthy hair growth and smooth curly hair. An ideal root booster for hair volume and curl booster for hair.

115 AED

14% OFFFeatured

Washami Cucumber Whitening Face & Body Scrub 100ml

Face Wash, Scrubs, Skin Care

Washami Cucumber Whitening Face & Body Scrub 100ml

Rated 0 out of 5

(0)

Highlights:

Washami Cucumber Whitening Face & Body Scrub 100ml

Experience a natural glow with the Cucumber Whitening Face & Body Scrub – 100ml. This gentle exfoliating scrub is enriched with cooling cucumber extract to soothe irritated skin while removing dead cells and excess oil. It helps brighten your skin tone, unclog pores, and refresh tired, dull skin. Use regularly on both face and body for a soft, smooth, and radiant look.

Highlights

Infused with cucumber extract for a soothing and cooling effect
Gently exfoliates to remove dead skin and impurities
Brightens dull skin and helps improve skin tone
Leaves skin soft, smooth, and naturally refreshed
Suitable for all skin types – ideal for face and body

30 AED

6% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Hair Treatment

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Rated 0 out of 5

(0)

Highlights:

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED

30% OFFFeatured

Silky Cool Exfoliating Gold Face & Body Scrub 500ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Exfoliating Gold Face & Body Scrub 500ml

35 AED

11% OFFFeatured

Hesper Hair Oil Bint-Al-Maghrebi 125ml

Rated 0 out of 5

(0)

Highlights:

Hesper Hair Oil Bint-Al-Maghrebi 125ml

Hesper hair oil is an oil-based cosmetic product intended to improve the condition of hair. Various types of oils may be included in hair oil products. These often support to aid with hair growth, dryness, or damage.

40 AED

8% OFFFeatured

Precious Skin Gluta Primme Body Lotion 300ml

Rated 0 out of 5

(0)

Highlights:

Precious Skin Gluta Primme Body Lotion 300ml

Gluta Primme Body Lotion is a highly effective moisturizer enriched with glutathione, known for its skin-brightening properties. It deeply hydrates and nourishes the skin, leaving it soft, smooth, and radiant. Ideal for daily use, this lotion helps reduce pigmentation and even out skin tone, giving your skin a healthy and natural glow.

Benefits:

Contains glutathione to help brighten the skin.
Provides deep hydration and improves skin appearance.
Helps even out skin tone and reduce pigmentation.
Offers long-lasting moisture without leaving a greasy feel.
Suitable for daily use on all skin types.
How to Use:
Apply an adequate amount of lotion to clean skin, gently massaging until fully absorbed. Use daily for the best results

55 AED

11% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Pretty Cowry Donkey Milk Skin Oil 100ml

Rated 0 out of 5

(0)

Highlights:

Pretty Cowry Donkey Milk Skin Oil 100ml

Anti Aging Anti Wrinkle Whitening Moisturizing

Vitamin C Donkey Milk Serum

Hyaluronic Acid Orange Extract

Whitening Professional Skin Care

40 AED

15% OFFFeatured

Conditioner, Hair Care

Dax Ccnt Oil Tar Oil Kocatah 14Oz (397gm)

Rated 0 out of 5

(0)

Highlights:

Dax Indian Hemp 14oz 397gm

DAX Indian Hemp contains a unique oil blend that moisturizes hair to help repair damage caused by chemical treatments. DAX Indian Hemp helps lock in moisture and improve hair texture.

Hair conditioner made of a unique blend of oils
Stimulates the scalp while soothing and calming damage done by chemical treatments
Helps lock in moisture and improve texture

55 AED

13% OFFFeatured

Fair and White Exclusive Vitamin C Brightening Serum 30ml

Rated 0 out of 5

(0)

Highlights:

Fair and White Exclusive Vitamin C Brightening Serum 30ml

Its formula with Vitamin C aims at regulating melanin production and at brightening your skin. This brightening care product illuminates your complexion, softens brown spots and refines your skin texture.

100 AED

10% OFFFeatured

Washami 2 in1 Hair Fall Solution Egg Shampoo & Conditioner 750ml

Conditioner, Hair Care, Shampoo

Washami 2 in1 Hair Fall Solution Egg Shampoo & Conditioner 750ml

Rated 0 out of 5

(0)

Highlights:

Washami 2 in1 Hair Fall Solution Egg Shampoo & Conditioner 750ml

Are you tired of hair fall? Washami Hair Fall Solution Shampoo & conditioner, with egg protein, deeply nourishes and revitalizes your hair, so that your hair is strong and healthy- looking, with fall out reduced by up to 10 times.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with abundant water. Store in a dry place.

45 AED