Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Jojoba Lightening and Moisturizing Oil 100ml

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Disaar Jojoba Lightening and Moisturizing Oil 100ml

Disaar Jojoba Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

14% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Gluta Touch Anti-Aging Clarifying Oil 70ml

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Gluta Touch Anti-Aging Clarifying Oil 70ml

Glutathione GLUTA TOUCH oil moisturizes your skin and gradually clarifies it. With its fast and visible action, GLUTA TOUCH is the extra beauty touch for an even, smooth and radiant complexion.

Product benefits

Clarifies the skin

Evens and smooths the complexion

Anti-aging and antioxidant

How to use

Pour a few drops into the palm of the hands, rub and then gently massage the previously moistened skin.

30 AED

25% OFFFeatured

Renew Glutathione Skin Whitening Soap 135gm

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Renew Glutathione Skin Whitening Soap 135gm

Soap is an effective solution for those seeking to improve the overall texture and tone of their skin. Incorporate this soap into your daily skincare routine for best results, using it twice daily to maximize its benefits.

15 AED

5% OFFFeatured

Fair & White Original Black Soap Exfoliating Shower Gel 940ml

Shower Gel, Skin Care

Fair & White Original Black Soap Exfoliating Shower Gel 940ml

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Fair & White Original Black Soap Exfoliating Shower Gel 940ml

EXFOLIATING SHOWER GEL ORIGINAL BLACK SOAP – Cleanses, softens, brightens.
Discover a complete sensory experience that combines tradition and innovation. Inspired by ancient beauty rituals, the Original Black Soap shower gel perfectly cleanses, perfumes, and exfoliates the skin, revealing its natural radiance.

– Gentle yet effective exfoliation: Natural exfoliating particles remove dead skin cells and promote cell renewal. Skin is left smooth, radiant, and refreshed.
– Well-being: Cleanses the skin, providing immediate softness and comfort.
– Brightening effect: Restores the skin’s natural radiance.
For soft, smooth, cleansed, and radiantly beautiful skin.

With cocoa shell powder, silica, apricot kernels and shea butter extract

95 AED

13% OFFFeatured

Donkey Milk Protect Sunblock SPF 60 130ml

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Donkey Milk Protect Sunblock SPF 60 130ml

The Donkey Milk Protect Sunblock is the ultimate sun protection solution for all skin types, available in two powerful variants SPF 90 PA+++ for extra protection and SPF 60 PA+++ for moderate coverage. Formulated with natural donkey milk extract, this sunblock not only provides superior UVA/UVB protection but also helps lighten, mattify, and moisturize your skin, leaving it feeling soft, nourished, and well-protected throughout the day.

Key Benefits:

Superior Sun Protection: Offers broad-spectrum UVA/UVB protection to shield skin from harmful sun rays.
Lightens and Brightens: Helps even out skin tone for a radiant, glowing complexion.
Mattifies Skin: Controls shine and helps maintain a matte finish, ideal for oily or combination skin.
Moisturizes and Nourishes: Infused with donkey milk extract to hydrate and nourish your skin, preventing dryness.
Water and Sweat Resistant: Quick-absorbing formula that provides long-lasting protection during outdoor activities.

Features:

Natural Donkey Milk Extract: Rich in vitamins and minerals, it nourishes and moisturizes while protecting the skin.
SPF 90 PA+++ and SPF 60 PA+++: Choose between stronger protection (SPF 90) or moderate coverage (SPF 60) based on your needs.
Lightweight Formula: Absorbs quickly and does not leave a greasy residue, perfect for daily wear.
Non-Irritating: Suitable for all skin types, including sensitive skin.

35 AED

20% OFFFeatured

Moroccan Oil Organic Soap Rosemary 100gm

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Moroccan Oil Organic Soap Rosemary 100gm

The Moroccan Oil Organic Soap with Rosemary is a refreshing and rejuvenating soap bar that provides a natural cleanse with the added benefits of Moroccan oil and organic rosemary extract.
This soap gently cleanses and nourishes your skin while offering a soothing, aromatic experience.
Rich with rosemary essential oil that infuse moisture and reveals a healthy, younger looking skin.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Sage – rich in Calcium and Vitamin A known for removing the top layer of dead skin.
Rosemary Oil – an essential Oil that helps in infusing the skin with moisture.

20 AED

14% OFFFeatured

Dermaglow Extra Whitening Face Wash 150ml

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Dermaglow Extra Whitening Face Wash 150ml

30 AED

11% OFFFeatured

MAAKE Coffee Skin Glowing Face & Body Scrub 600ml

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MAAKE Coffee Skin Glowing Face & Body Scrub 600ml

Our Face & Body Scrub is the result of an effective formulation that contains natural extracts and exfoliants, along with Vitamin E, quickly unclogging pores, removing blackheads, and dead skin cells. Suitable for regular use, this scrub cleanses, revitalizes, moisturizes, and smooths the skin, leaving you fresh and squeaky clean.

Non-abrasive. Suitable for daily use.

Instructions:Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your skin, or combine with MAAKE Face & Body Moisturizer Gel.

Caution:For external use only. Avoid eye contact. If eye contact occurs, rinse thoroughly with water. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

40 AED

20% OFFFeatured

Vaseline Men Extra Strength Non-Greasy Body Lotion 200ml

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Vaseline Men Extra Strength Non-Greasy Body Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20 AED

17% OFFFeatured

Jergens Soothing Aloe Refreshing Body Moisturizer 400ml

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Jergens Soothing Aloe Refreshing Body Moisturizer 400ml

Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion is a hydrating and soothing lotion that is perfect for dry and sensitive skin. Infused with the refreshing scent of cucumber this lotion will leave your skin feeling cool and revitalized. Pamper your skin with Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion. This lotion is enriched with aloe vera known for its soothing properties and cucumber extract which helps to hydrate and refresh the skin. The non-greasy formula absorbs quickly leaving your skin feeling soft and smooth. Experience the ultimate hydration with Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion. This bottles is perfect for those who want to keep their skin moisturized and refreshed all day long. The lightweight formula absorbs quickly and leaves a cooling sensation on the skin making it perfect for hot summer days. Storage Conditions: Store away from heat and humidity Safety Warnings: For external use only. Avoid eye contact

25 AED

PRODUCTS ON SALES

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17% OFFFeatured

Face Wash, Skin Care

Face Fresh Beauty Face Wash for Men 60ml

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Face Fresh Beauty Face Wash for Men 60ml

Usually, men’s skin faces more sun tanning and they have harder skin unlike women. This face wash is specifically designed for men which contains ingredients that are formulated to address the specific needs of men’s skin, such as oil control and hydration. Generally, face wash is applied to damp skin and massaged into the face to remove dirt and oil. After a few minutes, the face wash is rinsed off with warm water. Be sure to follow up with a moisturizer (Face Fresh Lotion for Men) to keep your skin hydrated and protected.

How to use it: Wet your face with warm water. Squeeze a small amount of face wash onto your fingertips. Gently massage the face wash into your skin using circular motions. Rinse your face thoroughly with warm water. Pat your face dry with a clean towel.

For best results: Use daily and follow with Face Fresh Beauty Cream for Men.

25 AED

13% OFFFeatured

Silky Cool Mint Facial Mud Mask Tube 300gm

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Silky Cool Mint Facial Mud Mask Tube 300gm

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

35 AED

11% OFFFeatured

Conditioner, Hair Care

Dhin Dhin Conditioner Shea Butter 500ml

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Dhin Dhin Conditioner Shea Butter 500ml

Dhin Dhin Conditioner Shea Butter helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

40 AED

29% OFF

Derma Rollere System 540 Needles

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Derma Rollere System 540 Needles

25 AED

6% OFFFeatured

Lumine Vitamin C Skin Boost & Blend Complecxion Face & Body Milk 400ml

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Lumine Half-Cast Lightening Milk 400ml

Introducing Lumine Half-Cast Milk, the perfect blend of indulgence and nourishment that your body deserves! Our half-cast milk is a unique and innovative dairy product that brings together the rich, creamy texture of whole milk with the light, refreshing taste of low-fat milk. Crafted from the finest ingredients, Lumine Half-Cast Milk is designed to cater to those who appreciate both flavor and health benefits in one delightful package.
Picture the smooth, velvety essence that flows through every sip of Lumine Half-Cast Milk. This luxurious beverage boasts a perfect balance of calcium and vitamins, essential for maintaining strong bones and overall well-being. It contains a wholesome mix of proteins, ensuring that your body gets the fuel it needs, whether you’re starting your day with a hearty breakfast or winding down with a soothing evening treat.

160 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

White Gold Beauty Cream with Aloe Vera Extracts 30gm

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White Gold Beauty Cream with Aloe Vera Extracts 30gm

Formulated for sensitive and dry skin, this beauty cream blends pure aloe vera extracts with gentle brightening agents. It cools, hydrates and calms irritation while gradually evening out skin tone for a soft, healthy glow.

Benefits

Deeply hydrates and soothes
Calms redness and irritation
Gently brightens over time
Ideal for sensitive skin

25 AED

6% OFFFeatured

Eye & Lip Care, Skin Care

Neutrogena Retinol Boost Anti Age Eye Cream 15ml

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Neutrogena Retinol Boost Anti Age Eye Cream 15ml

Pure Retinol, a dermatologist-proven form of Vitamin A.

This powerful ingredient is scientifically proven to stimulate cell renewal at the skin’s surface while also working to increase collagen production.

As cells renew, skin looks rejuvenated and revitalised, and fine lines, dullness, wrinkles, and pigmentation spots are improved.

Benefits:

With Pure Retinol, Myrtus Plant Extract, and Hyaluronic Acid

Brightens & evens the under-eye area

Fades the look of fine lines & crow’s feet

Fragrance-free

Developed with dermatologists

Clinically proven

For visibly youthful, healthy-looking skin

How To Use:

Once daily, apply three small dots to the under-eye area.

Gently pat around the eye contour, avoiding direct contact with ethe eye.

For Retinol beginners, gradually phase Retinol into your skincare routine.

Start with 2-3 uses a week for the first 3 weeks, working up to nightly use as tolerated.

You may experience redness, a warm, tingling sensation, or flaking.

These are normal, temporary indications that the formula is working.

If the effects cause discomfort, limit use to once every other day until your skin adjusts.

If the effects persist, discontinue use.

Avoid direct contact with eyes.

Apply sunscreen daily, as Retinol can increase sun sensitivity.

80 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

OXYGÈNE Essential Fairness Beauty Cream SPF 30 PA+++ 7-Day Challenge

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30 AED

11% OFFFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 10.32 Platinum Beige Blond 100ml

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Bolony Hair Color Cream 10.32 Platinum Beige Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

6% OFFFeatured

Celebrity Half Cast Paris Skin Polishing Body Lotion 500ml

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150 AED

GIFT SET

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13% OFFFeatured

Aveeno Oat Milk Blend Daily Moisture Conditioner 354ml

Conditioner, Hair Care, Kids & Baby Care

Aveeno Oat Milk Blend Daily Moisture Conditioner 354ml

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Aveeno Oat Milk Blend Daily Moisture Conditioner 354ml

Hydrate and nourish your hair with Aveeno Oat Milk Blend Daily Moisture Conditioner.
Infused with oat milk and almond oil, this gentle formula moisturizes hair, leaving it soft, smooth, and manageable.
Free of sulfates, parabens, and dyes, it’s perfect for everyday use on all hair types.
Enjoy naturally healthy and radiant hair.

Provides daily hydration
Enriched with oat milk and almond oil
Softens and smooths hair
Free from sulfates, parabens, and dyes
Suitable for all hair types

Ingredients: Colloidal Oatmeal Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Amodimethicone, Steareth-20, Hydrolyzed Milk Protein, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, PPG-3 Benzyl Ether Myristate, Polyquaternium-47, Polyquaternium-37, PPG-1 Trideceth-6, Propylene Glycol Dicaprylate/Dicaprate, Water (Aqua), Isopropyl Alcohol, Disodium EDTA, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

130 AED

17% OFFFeatured

Ideal Cream Tube Fast Action 30gm

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Ideal Cream Tube Fast Action 30gm

Beauty cream for skin nourishment, medicated for treating acne and dark spots

25 AED

10% OFFFeatured

Pretty Be Gentle & Fresh Papaya Bath & Shower Gel 1000ml

Shower Gel, Skin Care

Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel 1000ml

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Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel 1000ml

Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel: gently cleanses while soothing and hydrating your skin. Infused with calming lavender, it leaves your skin soft, refreshed, and delicately scented. Ideal for daily use to relax and moisturize your skin.

Discover the perfect companion to bring peace and gentle care into your daily ritual with Pretty Be Soothing.
What sets Pretty Be Soothing apart is its commitment to holistic care. Perfect for all skin types, Pretty Be Soothing is a product the entire family can trust.
In a world filled with countless options, Pretty Be Soothing stands out for its gentle yet effective formula. It’s paraben-free, cruelty-free, and free from harmful additives.

Let Pretty Be Soothing elevate your self-care to the next level. From calming irritated skin to providing moments of serene tranquility, this product is the all-in-one solution you never knew you needed. Make Pretty Be Soothing part of your routine today and revel in the perfect harmony of care for your body and mind.

45 AED

1% OFFFeatured

Makari Extreme Argan & Carrot Oil Dark Spot Corrector Serum 50ml

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Makari Extreme Argan & Carrot Oil Dark Spot Corrector Serum 50ml

A multi-use lightweight cream, our Dark Spot Corrector Serum fades discoloration, resulting in dramatically improved skin. Use it as a spot treatment or an all-over serum to reveal a radiant, even-toned complexion.

Recommended for all skin types except sensitive
-DO NOT apply all over face or body
-To lighten discolorations on face or body, dab with cotton swab directly to deeply pigmented area
-To boost lightening, mix very well a few pumps into milks, lotions, creams, or gels apply as directed
-Product should be used 3x per week at night
-Must use sunscreen during the day to prevent future hyperpigmentation

395 AED

17% OFFFeatured

White Gold Whitening Cream Blackberry Extract 30gm

Face Cream, Skin Care, Spot Corrector

White Gold Whitening Cream Blackberry Extract 30gm

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White Gold Whitening Cream Blackberry Extract 30gm

White Gold Whitening Cream Blackberry Extract (30gm) is a brightening beauty cream made to fade dark spots, freckles and blemishes while evening out the complexion for a fresh, radiant finish. Now available in the USA through Aleena Cosmetics, it is a trusted choice for anyone wanting visible results from an authentic, well-loved product. If you have been looking for White Gold Whitening Cream Blackberry Extract (30gm), you can shop it here with confidence.

Benefits of White Gold Whitening Cream Blackberry Extract (30gm)

With regular use, White Gold Whitening Cream Blackberry Extract (30gm) helps to:

Fade dark spots, freckles and pigmentation
Brighten a dull and uneven complexion
Reduce the appearance of pimples and acne marks
Even out and refine the overall skin tone
Keep skin soft, smooth and moisturised

Why People Love It

White Gold Whitening Cream Blackberry Extract (30gm) is gentle enough for daily use yet effective at improving clarity and glow over time, fitting easily into a simple morning and night routine.

How to Use White Gold Whitening Cream Blackberry Extract (30gm)

Begin with clean, dry skin. Apply a small amount of White Gold Whitening Cream Blackberry Extract (30gm) to the face and neck and massage gently until absorbed. Use once or twice daily for the best results. During the day, always finish with sunscreen, as sun protection helps maintain brightening results and prevents new dark spots.

Suitable for All Skin Types

White Gold Whitening Cream Blackberry Extract (30gm) is suitable for most skin types and for both men and women. If your skin is sensitive, do a small patch test before regular use. For the best results, use consistently and allow a little time to see the full effect.

25 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6.11 Dark Olive Blond 100ml

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Bolony Hair Color Cream 6.11 Dark Olive Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

How to use:

40 AED

5% OFFFeatured

EOS Shea Better Cashmere Whipped Oil Butter Pink Champagne 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Pink Champagne 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myristic acid, citric acid, citrus aurantium bergamia (bergamot) peel oil, limonene, linalool, linalyl acetate, pinene, rose ketones, tetramethyl acetyloctahydronaphthalenes.

Made in USA with globally materials.

95 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

White Now Clarifying Lightening Lotion 250ml

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White Now Clarifying Lightening Lotion 250ml

WHITE NOW is highly enriched with vitamins E and fruits acids derived from carrots which remove all skin imperfections and impurities. The Whitening action is reinforced up to three times with the help of plants acids.the effects of WHITE NOW are visible in 3 days. The complex formula of WHITE NOW hydrates and nourishes the skin, reduces black heads, reduces skin ageing effects and leave the skin clear, full of beauty and in good health.

45 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Gluta Berry Skin Correcting Brightening Body Oil SPF 45 300ml

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Gluta Berry Skin Correcting Brightening Body Oil SPF 45 300ml

40 AED

White Secret Clarifying Soap 190gm

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White Secret Exfoliating Soap 190gm

White Secret Exfoliating Body Soap 190 G White Secret Exfoliating Soap For Body And Face Contains Natural Assets Proven To Enlighten For A Deeply Cleaning Which Leaves The Skin Smooth And Fresh All Day.

15 AED