Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Odeon Strawberry And Aloe Vera Scrub 300ml

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Odeon Strawberry And Aloe Vera Scrub 300ml

EXQUISITE EXFOLIATION Experience the rejuvenating power of our exfoliating body scrub – the Strawberry and Aloe Vera Scrub Enriched with fine natural Walnut exfoliating particles it delicately buffs away dead skin cells unveiling a smoother more radiant complexion

Highlights

SOOTHING ALOE VERA The soothing effects of aloe vera in our de-tan bathing scrub provides relief to irritated skin making it an ideal body scrub for post-sun exposure care.
DETAN SCRUB Experience the magic of our exfoliating scrub a potent tan removal scrub enriched with the goodness of strawberries This detan scrub effectively revitalizes helping to brighten your skin and restore your natural radiance
ANTIOXIDANT DEFENCE Our detan body scrub combines the powerful antioxidants of strawberries and aloe vera to shield your skin against environmental stressors effectively fighting premature aging and promoting a vibrant youthful appearance

30 AED

8% OFFFeatured

Fairlady Body Lotion with Milk, Shea Butter, Ceramide & Vitamin E 700ml

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Fairlady Body Lotion with Milk, Shea Butter, Ceramide & Vitamin E 700ml

This lotion features a rich formula containing milk and urea, specially designed to exfoliate, brighten, and correct dark spots. It also contains shea butter, vitamin E, and ceramides, which help moisturize the skin and strengthen its natural barrier, in addition to providing antioxidants for flawless skin.

Benefits and Features:

Helps remove dead skin cells and rejuvenate the skin.
Evens skin tone and reduces pigmentation.
Deep hydration, thanks to its urea and shea butter content, provides intense hydration to the skin.
Helps strengthen the skin’s natural barrier.
Contains vitamin E, which protects against environmental damage.
Non-greasy texture absorbs quickly without leaving a greasy residue.

How to use:

Apply an appropriate amount of lotion to clean, dry skin.

Gently massage the lotion in with circular motions until fully absorbed.

60 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Arabian Beauty Winter Snow Fairness & Moisturizing Cream 30gm

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Arabian Beauty Winter Snow Fairness & Moisturizing Cream 30gm

Arabian Beauty Winter Snow Fairness & Moisturizing Cream deeply hydrates, brightens skin tone, and protects against dryness, leaving skin soft, smooth, and radiant even in harsh winters.

Arabian Beauty Winter Snow Fairness & Moisturizing Cream is specially formulated to provide deep hydration and nourishment while enhancing your skin’s natural fairness. Its rich, non-greasy formula locks in moisture, prevents dryness, and keeps skin soft, smooth, and glowing throughout the winter season.

Infused with powerful skin-brightening ingredients, it helps even out skin tone, reduce dark spots, and restore a radiant complexion. The ultra-hydrating formula strengthens the skin’s natural barrier, protecting it from harsh winter conditions and environmental damage.

Perfect for all skin types, Arabian Beauty Winter Snow Fairness & Moisturizing Cream is your go-to winter skincare essential for a flawless, luminous glow every day!

How to Use

Cleanse Your Face – Wash with a gentle face cleanser and pat dry.
Apply a Small Amount – Take a pea-sized amount on your fingertips.
Massage Gently – Spread evenly on the face and neck using upward circular motions.
Use Twice Daily – For best results, apply in the morning and at night.
Follow with Sunscreen (Daytime Use) – If using during the day, apply sunscreen for added protection.

25 AED

13% OFFFeatured

Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

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Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Coffee which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

8% OFFFeatured

Disaar Vitamin C Peeling Lotion Orange Extract 100ml

Disaar Vitamin C Peeling Lotion Orange Extract 100ml

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Highlights:

Disaar Vitamin C Peeling Lotion Orange Extract 100ml

Vitamin C: Vitamin C is a powerful antioxidant known for its ability to reduce the appearance of dark spots, and promote a more even skin tone. It also helps protect the skin from environmental damage.

Orange Extract: Extracted from oranges, orange extract provides a refreshing and invigorating scent. It is rich in nutrients and contributes to the nourishment and hydration of the skin.

Peeling Action: The peeling action of this lotion mask helps to gently exfoliate the skin, removing dead skin cells and promoting a smoother complexion.

Nourishment: The formulation is designed to nourish the skin, providing essential vitamins and minerals that contribute to skin health and vitality.

Repair and Hydrate: The lotion mask aims to repair the skin and maintain optimal hydration levels, preventing dryness and promoting a supple and moisturized feel.

55 AED

13% OFFFeatured

Reborn Beauty Tea Tree Face Wash with Salicylic Acid 150ml

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Highlights:

Reborn Beauty Tea Tree Face Wash with Salicylic Acid 150ml

Effectively removes impurities and excess oil, leaving your skin feeling fresh and clean.
Enriched with salicylic acid and tea tree oil.
Targets acne-causing bacteria, helping to prevent breakouts and reduce inflammation.
Natural tea tree oil provides a refreshing aroma, enhancing your cleansing experience.
Gentle enough for daily use, making it suitable for all skin types, including sensitive skin.

35 AED

20% OFFFeatured

Reborn Apricot Deep Exfoliating Scrub 500ml

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Highlights:

Reborn Apricot Deep Exfoliating Scrub 500ml

Reborn Beauty Apricot Scrub is products that include Blemish Control and Timeless Skin scrubs, as well as smoothing the Face. Use this scrub for bright, clear skin every day.

40 AED

20% OFF

Carowhite Lightdrop Booster Radiance Activation Serum Carrot Oil 50 ampoules 7ml

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Highlights:

Carowhite Lightdrop Booster Radiance Activation Serum Carrot Oil 50 ampoules 7ml

Reinforces the whitening action of the other care products

Activaites the skin’s radiance and refines skin grain

Efficiently corrects the more resistant pigment spots

200 AED

33% OFFFeatured

Melano Glutathione Papaya+Vitamin C Gluta Soap 100gm

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Highlights:

Melano Glutathione Papaya+Vitamin C Gluta Soap 100gm

Glutathione has high antioxidant benefits of making skin look brighter.

Use for skin lightening and softening purposes.

It is safe for all kinds of skin types.

It is designed to clean the body well and fight against bacteria.

Ingredients:

Glycerin, Vitamin E, Papaya Extract, Vitamin C, Vitamin A, Licorice Extract, Blackberry Extract, Panthenol, Aloe Vera Extract, Chamomile Extract, Kojic Acid.

How to use:

Gently massage onto moist skin with a circular motion. Rinse thoroughly.

For best results, use twice a day to keep your skin fresh and brighter.

10 AED

8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Coconut & Peppermint 350gm

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Highlights:

Joji Secret Young Silky Salt Scrub Coconut & Peppermint 350gm

Awaken your senses and rejuvenate your skin with our invigorating Coconut & Peppermint Silly Salt Scrub.
This unique blend offers a tropical escape with a refreshing kick,
Designed to exfoliate, hydrate, and leave your skin with a tingling, baby-soft finish.
The combination of creamy coconut and cooling peppermint creates a luxurious experience that not only polishes away dryness
But also provides an energizing aroma to start your day right or revive your spirits.

Gentle Micro Salt Exfoliation
Invigorating Coconut & Peppermint Scent
Hydrating Formula for Baby-Soft Skin
Leaves Skin Tingling & Refreshed

How to Use:
In the shower, massage a generous amount onto wet skin in circular motions.
The peppermint will provide a cool, tingling sensation.
Rinse thoroughly to reveal incredibly smooth, refreshed, and revitalized skin.

23 AED

PRODUCTS ON SALES

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33% OFFFeatured

Shower Gel, Skin Care, Personal Care

Johnsons Extra Sensitive Baby Wipes 168 Wipes

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Highlights:

Johnsons Extra Sensitive Baby Wipes 168 Wipes

Johnson’s extra sensitive wipes help you to completely clean your baby from head to toe even your newborn baby.
Developed to gently cleanse your baby newborn skin to help prevent redness and irritation.
Perfect to use even on the face because it consists of 98% of pure water therefore it’s super gentle to the eyes with the No More Tears formula.
Perfect to use for cleaning the face because it consists of 98% of pure water therefore it’s super gentle to the eyes with the No More Tears formula.
Keep your baby clean and fresh all the time.

Product Information:

Alcohol-free.
Artificial color-free
Fragrance-free

The perfect wipes for your baby’s soft skin.

30 AED

27% OFFFeatured

Pure White Gold Glowing Exfoliating Shower Gel 1000ml

Scrubs, Shower Gel, Skin Care

Pure White Gold Glowing Exfoliating Shower Gel 750ml

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Highlights:

Pure White Gold Glowing Exfoliating Shower Gel – 750ml

Pure White Gold has been specially developed for the beauty of your skin thanks to the 6 precious vegetable oils that compose it. The Pure White Gold exfoliating shower gel cleanses and eliminates dead cells from your epidermis thanks to the apricot kernel powder it contains. This gel prepares your skin for a regenerating and softening beauty treatment.

It gives your epidermis its soft and silky texture while revealing the radiance of your complexion.

40 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Arabian Beauty Combo Cream with Serum Whitening & Brightening Cream

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Highlights:

Arabian Beauty Combo Cream with Serum Whitening & Brightening Cream

Discover the transformative power of Arabian Beauty Whitening and Brightening Night Cream, your ultimate solution for achieving a luminous and radiant complexion. This luxurious night cream is meticulously formulated with the finest ingredients to target and address the specific needs of your skin while you sleep. Wake up to a more even, brighter, and youthful-looking skin every morning.

How to Use:

Cleanse: Start by thoroughly cleansing your face to remove any impurities and makeup residue.
Apply: Take a small amount of the night cream and apply it evenly to your face and neck. Gently massage in circular motions until fully absorbed.
Relax: Let the cream work its magic overnight. For best results, use regularly as part of your nightly skincare routine

30 AED

13% OFFFeatured

Dr.Meinaier Coconut Oil Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Coconut Oil Essential Oils for Brightening and Moisturising 118ml

Coconut Oil: contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

35 AED

3% OFFFeatured

Shower Gel, Skin Care

Advanced Korean Bright & Moisture Body Lotion 500ml

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Highlights:

Advanced Korean Bright & Moisture Body Lotion 500ml

Infused with Alpha Arbutin, Niacinamide B3, Azelaic acid and Antioxidants

Bearberry UVA-Ursi contains alpha arbutin for skin brightening, reduces spots, smoothens skin texture, protects the skin against UV rays damage, maximum hydration and reduce melanin content to 39% .

Strawberry reduces hyperpigmentation, antioxidant boost, brightens up dull skin and improves overall skin health

185 AED

11% OFFFeatured

Royal Beauty Face & Body Scrub Gold 500ml

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Highlights:

Royal Beauty Face & Body Scrub Gold 500ml
- A face and body scrub that actively exfoliates your skin and removes dirt, excess oil, and dead skin cells.
- It is gentle and allows deep cleansing that helps to unblock your pores, revealing radiant and soft skin.
- A luxurious exfoliating treatment designed to rejuvenate and refresh your skin.
- Infused with fine gold particles, this scrub provides a gentle yet effective exfoliation, removing dead skin cells and promoting a smoother, more radiant complexion.
- The gold extract helps to brighten the skin and improve its elasticity, giving your skin a youthful glow.
- Rich in nourishing ingredients, it hydrates and revitalizes the skin, leaving it feeling soft, smooth, and deeply refreshed.
- Perfect for all skin types, this scrub enhances your skincare routine by providing a spa-like experience with every use.
- As your skin undergoes its own process of renewal, dead cells and other impurities accumulate and hide under your skin’s freshest layer

40 AED

3% OFFFeatured

Shower Gel, Skin Care

Extreme Glow Strong Lightening Body Wash Aloe Vera Extract 750ml

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Highlights:

Extreme Glow Strong Lightening Body Wash Aloe Vera Extract 750ml

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Body Wash is a brightening body cleanser formulated to help cleanse away impurities while promoting a smoother, more even-looking complexion. Powered by Glycolic Acid, Licorice Root Extract, Mulberry Root Extract, and Vitamin C, it gently exfoliates dull surface buildup while helping improve the appearance of uneven skin tone and discoloration.

Enriched with Aloe Vera, Shea Butter, Panthenol, and Hydrolyzed Soy Protein, it helps maintain skin’s moisture balance while leaving skin feeling soft, refreshed, and comfortable after every wash. With continued use, skin appears brighter, clearer, and more radiant, creating the ideal foundation for the rest of your Extreme Glow body care routine.

680 AED

22% OFFFeatured

Bio Claire Lightening Body Cream 300ml

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Highlights:

Bio Claire Lightening Body Cream 300ml

The lightening cream without hydroquinone Bio Claire stimulates the skin lightening process in a natural way while ensuring the complete elimination of skin imperfections. Thanks to its natural Bio-Vegetal activator, the skin becomes healthy and luminous.

35 AED

33% OFFFeatured

Dr Rashel Hyaluronic Acid Instant Hydration Primer Serum 100ml

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Highlights:

Dr Rashel Hyaluronic Acid Instant Hydration Primer Serum 100ml

Plump skin and deliver intense hydration

Benefits: Hyaluronic Acid Serum

Helps keep your skin moisturized all day and night with an invisible layer of moisture.

softly covers the skin and reduces the appearance of pores and imperfections.

leaves a brightened fine-tuned effect. Achieve ultimate hydration and a youthful glow.

Direction:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare routine and before applying your makeup/foundation.

It can be used as an effective primer. It can also be layered as a spot treatment for heavily textured areas on the skin. This will leave your skin brightened and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water. If irritation occurs, discontinue use. Keep it out of reach of children.

20 AED

11% OFFFeatured

Mamado Aromatherapy Pure Grapeseed Oil 150ml

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Highlights:

Mamado Aromatherapy Pure Grapeseed Oil 150ml

Mamado aromatherapy 100 percent pure grapeseed oil is light odourless and multipurpose oil with mild astringent and emollient properties.
This versatile oil contains several vital fatty acids.
Its rich, silky texture is wonderful for soothing away dryness and irritation and is appropriate for all skin types since it wont clog pores or cause break outs.

40 AED

GIFT SET

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15% OFFFeatured

Serums, Skin Care

Medix 5.5 pH-Balancing Hyaluronic Acid Face Serum Collagen & Cica (Tiger Grass) Anti Aging Serum 52ml

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Medix 5.5 pH-Balancing Hyaluronic Acid Face Serum Collagen & Cica (Tiger Grass) Anti Aging Serum 52ml

Medix 5.5 plumping face serum with Collagen helps clarify skin and supports a healthy looking complexion. Hyaluronic Acid provides a dose of hydration to your skin, while collagen helps plump your skin for a more radiant and youthful complexion. improve the look of hyperpigmentation and sun damaged skin with this lifting serum. Use this plumping face serum with your favorite moisturizer, like our Medix 5.5 Retinol Cream or Medix 5.5 Collagen Cream!

85 AED

14% OFFFeatured

Dermaglow Gold Whitening Facewash

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Highlights:

Dermaglow Gold Whitening Facewash

30 AED

29% OFFFeatured

Face Wash, Tubes, Skin Care

Melano Facial Wash With Neem & Turmeric 200ml

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Highlights:

Melano Facial Wash With Neem & Turmeric 200ml

Melano Facial Wash

With Neem & Turmeric

For Acne free and Spotless skin

Skin compatibility dermatologically approved.

For normal to oily skin

Has antibacterial & Anti-fungal properties.

Prevents the recurrence of acne over time.

Deeply cleanses skin & removes impurities.

Purifies skin for a clear, fresh, healthy-looking complexion.

Ingredients:

Glycerin, D-panthenol, Honey, Neem & turmeric.

How to use :

Apply face wash on wet skin with a gentle massage.

Leave face wash for a few seconds then rinse well with water.

For best results use it twice daily.

25 AED

8% OFFFeatured

Bar Soap, Skin Care, Wellness

Joji Secret Young Marigold & Mangosteen Silky Whipp Bubble Soap Anti-Acne 100gm

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Highlights:

Joji Secret Young Marigold & Mangosteen Silky Whipp Bubble Soap Anti-Acne 100gm

23 AED

13% OFFFeatured

Veet Gold Turmeric Super Whitening Oil 200ml

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Highlights:

Veet Gold Turmeric Super Whitening Oil 200ml

Veet Gold Turmeric Body repair oil, is rich in vitamins and vegetable oil, which is very good for the skin, and has moisturizing, exfoliating, Sunscreen and other effects.

Turmeric oil, is rich in unsaturated fatty acids and vitamins. It’s effective ingredients, can nourish the skin deeply and extends the skin’s moisturizing properties.

35 AED

6% OFFFeatured

Olaplex No. 7 Bonding Hair Oil 30ml

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150 AED

5% OFFFeatured

Fair & White So Carrot Miraculous Cream Brightening Face & Body Cream 250ml

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Highlights:

Fair & White So Carrot Miraculous Cream Brightening Face & Body Cream 250ml

The deliciously scented Miraculous Brightening Face and Body Cream has a creamy texture and contains Carrot Oil. It helps brighten skin and even out complexion. For more radiant and silky skin glowing with beauty.

95 AED

22% OFFFeatured

Eve Turmeric Clay Mask 500ml

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Highlights:

Eve Turmeric Clay Mask 500ml

35 AED

5% OFFFeatured

Petal Fresh Pure Rose & HoneySuckle Softening Shampoo 335ml

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Highlights:

Petal Fresh Pure Rose & HoneySuckle Softening Shampoo 335ml

Achieve ultra-softness and manageability with Petal Fresh® Pure Rose & Honeysuckle Shampoo. The naturally luxurious blend of Certified Organic Rose, softening Organic Honeysuckle and restorative herbal moisturizers leave hair irresistibly fragrant and silky-soft to the touch.

The Rose has been revered throughout history for its variety of beauty benefits. It is known worldwide as the symbol of love and beauty. Combined with Honeysuckle, this amazing flower leaves hair silky soft and smelling irresistible.

95 AED

14% OFFFeatured

Dove Amino Acid Intensive Repair Shampoo 200ml

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Highlights:

Dove Amino Acid Intensive Repair + Lavender Thickness Shampoo – 400ml+180ml

NEW DOVE AMINO ACID INTENSIVE REPAIR: This hair shampoo is infused with amino acid naturally found in hair.
WITH BIO-PROTEIN CARE TECHNOLOGY: This technology reverses signs of damage, regenerates hair’s strength, and restores hair vitality.
DEEPLY REPAIRS & PROTECTS* SPLIT ENDS: This shampoo repairs at a molecular level to deeply nourish and strengthen hair’s natural structure, by refilling protein molecules at every wash.
FOR DAMAGED HAIR: Enjoy hair that’s full of life after every wash.
DIRECTIONS FOR USE: Apply shampoo to wet hair, lather and rinse.
FOR BETTER RESULTS: Use this shampoo with the Dove Intensive Repair conditioner, mask, cream & serum to complete your hair care routine.

30 AED