Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Miss World 24K Beauty Cream 30gm

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Miss World 24K Beauty Cream 30gm

Miss World Beauty Cream is a whitening magic wand with the goodness of nutriment multivitamins that helps remove dark spots, dark circles, and skin dullness, it also consists of gold dust, which triggers the replenishment of collagen while also having the ability to remove bacteria from the face, helping reduce acne and dark circle under the eyes in one go.

25 AED

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Miss World Beauty Cream 30gm

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Miss World Beauty Cream 30gm

Enjoy the secret to radiant, glowing skin with the nourishing power of Pearl Dust and Milk.

Pearl Dust – A natural treasure rich in minerals, it helps brighten your complexion, smooth skin texture, and give you a youthful glow from within.

Milk Extracts – Packed with vitamins and lactic acid, milk gently nourishes, softens, and evens out skin tone for a fresh, flawless look.

Together, these powerful ingredients work to:

Reduce dullness and bring out your natural fairness
Keep your skin soft, hydrated, and silky smooth
Reveal a fresh, luminous “white beauty” glow every day

Miss World Beauty Cream – Because your skin deserves the world’s finest care.

25 AED

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Fast Action Cream 50gm

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Fast Action Cream 50gm

This powerful cream is specially formulated to target and lighten the appearance of darkened skin on the knuckles, restoring a more even and youthful look. Enriched with skin-brightening ingredients, this cream helps to diminish the appearance of hyperpigmentation and discoloration, giving your knuckles a brighter and more uniform tone. Its nourishing formula moisturizes and softens the skin, leaving it feeling smooth and supple.

25 AED

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Fast Action Extra Whitening Beauty Cream 30gm

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Fast Action Extra Whitening Beauty Cream 30gm

25 AED

8% OFFFeatured

Power White Double Extra Whitening Beauty Cream 500gm

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Power White Double Extra Whitening Beauty Cream 500gm

55 AED

13% OFFFeatured

Power White Double Extra Whitening Face Wash 150ml

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Power White Double Extra Whitening Face Wash 150ml

35 AED

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Power White Double Extra Whitening Hands & Feet Cream 50gm

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Power White Double Extra Whitening Hands & Feet Cream 50gm

35 AED

6% OFFFeatured

Power White Double Extra Whitening Beauty Cream 1000gm

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Power White Double Extra Whitening Beauty Cream 1000gm

75 AED

14% OFFFeatured

Power White Double Extra Whitening Beauty Cream 15gm

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Power White Double Extra Whitening Beauty Cream 15gm

30 AED

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Power White Double Extra Whitening Special Face Beauty Cream 15gm

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Power White Double Extra Whitening Special Face Beauty Cream 15gm

30 AED

LATEST PRODUCTS

29% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Rose Perfumed Talc Powder 250gm

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25 AED

Skin Care, Spot Corrector

Coco Clear Dark Spot Corrector DSR Cream 30ml

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Coco Clear Dark Spot Corrector DSR Cream 30ml

Coco Clear DSR Cream is a luxurious, natural solution to your skin discoloration woes. This cream is enriched with rich coconut oil, which helps to hydrate and repair sun spots while providing a clarifying effect. With regular use, it will leave your skin looking radiant, clear, soft and rejuvenated. Perfect for all skin types, Coco Clear DSR Cream is an ideal way to achieve a beautiful, even skin tone.

25 AED

14% OFFFeatured

Jergens Anti-Bacterial Soap 125gm Pack of 6

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Jergens Anti-Bacterial Soap 125gm Pack of 6

Jergens Anti-Bacterial Soap 125gm Pack of 6 is the perfect choice for those looking for a soap that not only cleanses but also protects against bacteria. Its powerful formula kills 99.9% of germs leaving your skin feeling clean and refreshed. With Jergens Anti-Bacterial Soap you can trust that your hands are getting the ultimate germ protection. This bars ensures that you always have a fresh supply of this effective soap. Its gentle yet effective formula is suitable for daily use keeping your skin healthy and clean. Jergens Anti-Bacterial Soap in a convenient 125g pack of 6 is a must-have for any household. Its anti-bacterial properties make it ideal for handwashing ensuring that you and your family stay protected from harmful germs. The soap lathers easily and rinses off cleanly leaving your skin feeling soft and nourished.

30 AED

13% OFFFeatured

Pretty Cowry Bamboo Charcoal Mask 200ml

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Pretty Cowry Bamboo Charcoal Mask 200ml

Bamboo Charcoal Black Mask is a high-quality product to recover youthful skin appearance. It is formulated with Vitamin A and E and it revitalizes and maintains the moisture balance of the skin.

35 AED

8% OFFFeatured

Anua Heartleaf Pore Control Cleansing Oil 200ml

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Anua Heartleaf Pore Control Cleansing Oil 200ml

Coming in a non-comedogenic formula and containing plant-based oils (including jojoba, olive fruit and grape seed oils), this oil cleanser effectively rids skin of impurities while leaving a refreshed and hydrated finish. Heartleaf extract in the lightweight formula helps keep irritations at bay. Suitable for acne-prone skin.

120 AED

9% OFFFeatured

Glow Theory Pure Korean Skin Rice + Coix Seed Lotion 500ml

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Glow Theory Pure Korean Skin Rice + Coix Seed Lotion 500ml

et that glass-skin glow with the Glow Theory Pure Korean Skin Rice + Coix Seed Duo — your new self-care essential for visibly smoother, brighter, and hydrated skin.

Infused with rice extract and coix seed, this combo gently cleanses, nourishes, and deeply moisturizes your skin, giving it a healthy, dewy radiance straight out of Korea’s skincare playbook.

A luxurious lather that washes away dirt and dullness while leaving your skin soft, fresh, and glowing. Perfect for daily use — it cleans without stripping moisture.

✨ Lotion (500ml):Lightweight, non-greasy, and fast-absorbing. Locks in hydration and enhances your natural glow all day long, keeping your skin silky-smooth to the touch.

150 AED

13% OFFFeatured

Donkey Milk Facial Serum Blue 50ml

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Donkey Milk Facial Serum Blue 50ml

Donkey Milk Facial Serum, a luxurious, nutrient-rich formula designed to revitalize and restore your skin. Infused with natural Vitamin E, collagen, and donkey milk, this serum addresses multiple skin concerns, including hydration, firmness, and brightness. Perfect for all skin types, it’s a gentle yet effective solution for radiant, youthful skin.

Key Benefits:

Anti-Aging: Reduces the appearance of fine lines and wrinkles, promoting a smoother, more youthful complexion.
Deep Hydration: Provides intense moisture, leaving skin soft, supple, and deeply nourished.
Brightening Effect: Improves skin tone and boosts radiance, revealing a natural glow.
Firming: Enhances skin elasticity for a firmer, lifted appearance.
Natural Ingredients: Enriched with donkey milk, Vitamin E, and collagen for gentle yet powerful care.

Features:

Donkey Milk: Packed with vitamins and nutrients to nourish and revitalize the skin.
Vitamin E: Provides antioxidant protection and supports skin repair.
Collagen: Improves skin elasticity and minimizes signs of aging.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.
Gentle on Skin: Suitable for all skin types, including sensitive skin.

35 AED

25% OFFFeatured

Eye & Lip Care, Skin Care

Vaseline Cocoa Butter Lip Therapy 7g

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Vaseline Cocoa Butter Lip Therapy 7g

15 AED

33% OFFFeatured

Melano Soap Snail Wim Alpha Arbutin & Collagen 100gm

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Melano Melanofree Soap 100gm

The best combination that will help you ” : Brightening and fresh skin

Contains antioxidants against ultraviolet rays.Containing antibacterial and fungal materials

Brings freshness and softness to the skin, because it contains vitamin E

Softens skin irritation and infections caused by sun exposure

Gives the skin a shiny and ultra-soft appearance because it contains natural ingredients

Suitable for all types of skin

How to use:

1 – Wet your face with water

2 -Gently massage it into your skin with a circular motion for about 30 seconds.

Repeat these steps twice a day to keep your skin fresh and brighter.

” The best to use before and after using Melanofree cream “

10 AED

44% OFFFeatured

Spot Corrector, Skin Care

Maricha Iso White Dark Spot Remover 120g

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Maricha Iso White Dark Spot Remover 120g

Nourishing brightening moisturizer for dry and damaged skin. Enjoy the feeling of comfort. Maricha Nourishing Body Lotion works in harmony with the skin. It intensely moisturizes and immediately relieves the driest skin. Iso White active evenly brightens your skin. Used daily, this milk fights durably against dryness by reinforcing the natural capacity of the skin to produce its own lipids, thus promoting the circulation of water in the cells of the skin. Thus the skin regains comfort, suppleness and softness.

Maricha moisturizing and whitening skin care Whitney and hydrates your skin in one step. Its formula includes the Iso White active to lighten your skin tone in a uniform way. Maricha deeply moisturizes your skin and makes it comfortable. Your skin is softened and radiant.

25 AED

PRODUCTS ON SALES

3% OFFFeatured

Shower Gel, Skin Care

Easy Glow Super Whitening Carrot and Glupa Body Wash 1000ml

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Easy Glow Super Whitening Carrot and Glupa Body Wash 1000ml

Easy Glow Super Carrot and Glupa Body Wash is formulated with the best whitening plant extracts in skincare. Carrot, Glutamine and Argan Oil help reduce the production of melanin responsible for dark skin. It is also an exfoliating body wash that tackles all form of discolorations and pigment marks. With everyday use, your skin is improved, clear and youthful once again.

How to use Easy Glow Super Carrot and Glupa Body Wash

For best result, cleanse with body wash twice daily.

165 AED

11% OFFFeatured

Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

Eye & Lip Care, Skin Care

Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

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Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

You can apply it on anywhere of your face. It is an all-around cream you can buy now at a preferable price.

The effect is magical!

40 AED

18% OFFFeatured

Eve Moisturizing Body Lotion Papaya 500ml

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Eve Moisturizing Body Lotion Papaya 500ml

This body lotion uses Papaya Extracts to hydrate and brighten skin. Formulated to revitalize dull skin, this lotion reduces the appearance of dark marks and hyperpigmentation to reveal an even, firm and healthy glow. This lotion is fast-absorbing, and brightens skin without leaving residue.

45 AED

17% OFFFeatured

Biocos Neem Hydrating Mist Acne Relief & UV Protection Facial Spray

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Biocos Neem Hydrating Mist Acne Relief & UV Protection Facial Spray

UV Shielding Formula: Infused with Neem Water, provides natural UV protection, keeping your skin safe and healthy.
Acne & Blemish Control: Neem’s antibacterial properties help reduce acne and clear blemishes for a smoother complexion.
Brightens Skin: Grapefruit Water enriches this mist, targeting dark circles and enhancing skin’s natural brightness.
Soothes Inflammation: Juniperberry Water calms irritated skin, making it ideal for sensitive or inflamed skin types.
Detoxifies and Refreshes: A quick spritz detoxifies and revives your skin throughout the day, suitable for all skin routines.

25 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Cucumber Extract 500ml

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Reborn Beauty Premium Scrub Mint 500ml

40 AED

25% OFFFeatured

Gluta Papaya Injection Enclaircissant 125ml

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Gluta Papaya Injection Enclaircissant 125ml

Gluta Papaya Injection Enclaircissant is formulated to enhance skin clarity and address uneven tone. Designed to gently exfoliate dead skin cells, this serum supports a smoother, more even complexion while keeping the skin hydrated. Infused with papaya extract, it promotes a refreshed and radiant appearance suitable for daily skincare routines.

Key Features:

Skin Brightening: Enhances skin clarity and radiance for a healthier look.
Tone Balancing: Targets uneven skin tone and minimizes discoloration.
Exfoliating Formula: Removes impurities and dead skin cells for smoother skin.
Hydration Support: Retains moisture to keep skin soft and supple.
Natural Ingredients: Enriched with papaya extract for gentle yet effective care.

Benefits:

Improves skin texture and reduces dullness over time.
Provides gentle exfoliation, promoting smoother, healthier skin.
Hydrates and refreshes without harsh ingredients, making it suitable for regular use.

30 AED

2% OFFFeatured

AmLactin Rapid Relief 15% Lactic Acid Restoring Lotion Fragrance Free 225gm

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AmLactin Rapid Relief 15% Lactic Acid Restoring Lotion Fragrance Free 225gm

Description Dermatologist Recommended For Flaky, Ashy, Dry Skin 3 Ceramides Help Lock in Moisture Reduces the Appearance of Lines and Wrinkles 24-Hour Relief from Dryness Fragrance-Free Paraben Free

Highlights

Rapid Relief 15% Lactic Acid Restoring Lotion Fragrance Free 7.9 oz 225 g

245 AED

31% OFFFeatured

Eveline Bio hyaluron Multi-Moisturizing Wrinkle Serum 18ml

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Eveline Bio hyaluron Multi-Moisturizing Wrinkle Serum 18ml
The Eveline Bio Hyaluron Multi-Moisturizing Wrinkle Serum is an advanced, anti-aging serum designed to deliver intense hydration and reduce the appearance of fine lines and wrinkles.
Infused with Hyaluronic Acid, this lightweight, fast-absorbing formula helps to plump, firm, and rejuvenate the skin, leaving it smoother, more youthful, and visibly revitalized.
The serum stimulates collagen production, enhancing the skin’s strength and resilience.
- Anti-Wrinkle.
- improving skin elasticity.
- Stimulates collagen production.
- Fast-Absorbing.
- Suitable for All Skin Types.
- Deeply moisturizes.
- Reduces the appearance of fine lines and wrinkles.

45 AED

11% OFFFeatured

Shower Gel, Skin Care

Fair & White So White Exfoliating Shower Gel 940ml

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Fair & White So White Exfoliating Shower Gel 940ml

Reawaken your senses and boost skin’s energy with So White Exfoliating Gel. Revitalizing shower gel eliminates dull skin and refines skin texture with gentle polishing microbeads of refreshing Apricot Seed Powder designed to reveal smooth, glowing skin. Cleanses and revitalizes, instantly promoting the appearance of brighter, softer youthful looking skin.

Directions: Use once a day to enhance skin’s radiance.

Main Ingredients: Apricot Seed powder, Glycerin

80 AED

17% OFFFeatured

Disaar Natural Collagen Whitening and Moisturizing Face Serum 30ml

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Disaar Natural Collagen Whitening and Moisturizing Face Serum 30ml

Offers a visibly smoother and plumper skin

Delivers moisture for a lush, younger look

Collagen formulation reduces the signs of ageing by maintaining the elasticity of the skin

25 AED

GIFT SET

Bar Soap, Skin Care

Veet Gold Turmeric Super Whitening Soap, Anti Dark Pots & Anti-aging, 250g

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Veet Gold Turmeric Super Whitening Soap, Anti Dark Pots & Anti-aging, 250g

15 AED

8% OFFFeatured

Conditioner, Hair Care

Creme Of Nature Strength and Shine Leave In Conditioner 250ml

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Creme Of Nature Strength and Shine Leave In Conditioner 250ml

Strengthening protein complex to protect against damage and heat styling. Moisturizes hair, adds Exotic Shine, detangles and provides protection. Revitalizes chemically treated hair from inside out. Infused with argan oil from Morocco.

Instructions For Use

This is a two-phase formula. To activate ingredients, shake conditioner well before using. Spray throughout damp or dry hair as needed. Do not rinse. Style as usual.

60 AED

23% OFFFeatured

Dietary Supplement, Wellness

Dear Face Beauty Milk Premium Japanese Lychee Swiss Stemcell Drink (10 sachets x 18g)

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Dear Face Beauty Milk Premium Japanese Lychee Swiss Stemcell Drink (10 sachets x 18g)

Promote youthful glowing skin from within with Dear Face Beauty Milk!

The most advanced anti-aging and anti-pimple technology!

Say hello to the new Lychee Milk Stemcell Boost Drink! Designed to resolve major skin issues

repairs organs’ tissues, retains skin’s moisture, brightens skin tone, rejuvenated damaged skin,

improves skin’s firmness, tightens pores, improves acne issues, lessens pigmentation, and reduces the appearance of wrinkles and fine lines. All at one go!

This yummy Lychee Milk drink will surely take you on a different level of skin rejuvenation! Guaranteed refreshing and results-driven!

50 AED

20% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Cooling Non Greasy Body Lotion 200ml

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Vaseline Men Cooling Non Greasy Body Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20 AED

5% OFFFeatured

Anua Birch 70 Moisture Boosting Cream 50ml

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Anua Birch 70 Moisture Boosting Cream 50ml

Discover the transformative power of ANUA Birch 70 Moisture Boosting Cream, your ultimate solution for intense hydration and rejuvenation. Formulated with 70% birch sap, this lightweight moisturizer deeply penetrates the skin, delivering essential nutrients and locking in moisture for a dewy, radiant complexion.

95 AED

33% OFFFeatured

Kpata Kpata Fast Action Cream 40gm

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Kpata Kpata Fast Action Cream 40gm

Kpata Kpata Fast Action Cream is specifically made to treat skin conditions such as Eczema, Psoriasis and Lichen Planus. This cream helps to reduce redness, swelling and irritation of the skin caused by these skin problems. It has maximum strength and works when others fail.

30 AED

11% OFFFeatured

Edge Control, Hair Care

Cantu Edge Gel, 127gm

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Cantu Edge Gel, 127gm

Das Cantu Edge Gel ist ein speziell entwickeltes Gel für die Kanten des Haares. Es hilft dabei, die Haare an den Schläfen und entlang der Haarlinie zu glätten, zu definieren und zu stylen. Angereichert mit hochwertigen Inhaltsstoffen wie Sheabutter und Bienenwachs, bietet dieses Gel einen starken Halt und gleichzeitig Pflege für die Haare.

Das Edge Gel von Cantu ist ideal für das Formen und Fixieren der Kanten und Babyhaare. Es sorgt für einen langanhaltenden Halt, ohne zu verkleben oder Rückstände zu hinterlassen. Gleichzeitig schützt es das Haar vor Frizz und bietet Feuchtigkeit, um die Kanten glatt und geschmeidig zu halten.

Tragen Sie eine kleine Menge des Cantu Edge Gels auf die gewünschten Stellen auf und stylen Sie Ihre Kanten mit den Fingern oder einem Kamm. Sie können das Gel auf trockenem oder feuchtem Haar anwenden, je nachdem, welchen Stil Sie erreichen möchten. Für zusätzlichen Halt können Sie das Gel auch mit einem Schal oder Tuch fixieren und trocknen lassen.

Das Cantu Edge Gel ist ein unverzichtbares Styling-Produkt für perfekte Kanten und ein sauberes Finish. Es bietet Ihnen Kontrolle, Halt und Definition für ein gepflegtes und stilvolles Haarstyling.

40 AED

10% OFFFeatured

Moisturizers, Skin Care

iCan London Nursery Jelly Rose 368gm

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iCan London Nursery Jelly Rose 368gm

iCan London’s Nursery Jelly Rose NEW FORMULA is ideal for all baby’s skin needs. Use it to heal dry skin, protect minor cuts, and reduce diaper rashes. It is made from 100% pure triple purified petroleum jelly, contains no irritants and is hypo-allergenic.

iCan London Nursery Jelly Rose Key Features

Help keep baby’s dry skin healthy-looking and glowing all-day
Formulated to provide visible relief from extremely dry skin when used regularly
Gentle on skin
Light Rose fragrance
Made with triple-purified jelly
Ideal for dull skin, cracked skin, or dry skin
Soothes and moisturizes baby’s skin
Helps seal out wetness creating a barrier for sensitive skin

iCan London’s Rose Petroleum Jelly is a skin moisturiser which helps protect the skin. Our petroleum jelly contains Lavender and Chamomile oil. Soothes chapped skin & lips. Helps prevent nappy rash. Soothes minor burns. Softens dry skin. Soothes minor scrape. Suitable for Babies – Children – Adults. For All skin types.

How to use
Dip fingertips through the jelly and spread across especially dry areas on the skin until absorbed. Excellent for cuts, burns, or problem areas like hands, feet, elbows, and heels. Repeat as needed throughout the day.

45 AED

14% OFFFeatured

Noor Herbal Cream with Serum 30gm

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Noor Herbal Cream with Serum 30gm

Noor Herbal Cream with Serum is a unique blend of herbal ingredients and serum technology that helps brighten, smooth, and rejuvenate your skin. It reduces dark spots, pigmentation, and dullness while deeply hydrating for a soft, radiant, and youthful glow. Perfect for daily use to achieve naturally healthy-looking skin.

Key Features:

Combines herbal extracts with serum benefits 🌿
Brightens skin and reduces dark spots and pigmentation
Deeply nourishes and hydrates the skin
Improves texture for a smoother, radiant look
Suitable for all skin types and daily use

30 AED

17% OFFFeatured

Amalico Exfoliating Scrub 75ml

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Amalico Exfoliating Scrub 75ml

Amalico Exfoliating Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

25 AED