Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Pure Skin Vanishing Care Body Soap 190g

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Pure Skin Vanishing Care Body Soap 190g

Based on grenadine, Pure Skin soap unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care body soap with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This soap leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

15 AED

10% OFFFeatured

Morocco Skin Clarifying Body Lotion 400ml

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Morocco Skin Clarifying Body Lotion 400ml

Morocco Skin Clarifying Body Lotion brightens and hydrates while helping to reduce blemishes and uneven tone. Enriched with natural extracts, it nourishes and restores clarity for a smoother, radiant complexion. Lightweight and refreshing, this lotion leaves skin healthy, soft, and glowing with daily use.

45 AED

20% OFFFeatured

Spot Corrector, Skin Care

Gold Skin Spots Corrector with Snail Slime 38gm

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Gold Skin Spots Corrector with Snail Slime 38gm

GOLD SKIN Spots Coreector helps fade spots on the skin (elbows, phalanges, armpits). Used as a complement to the GOLD SKIN body care range, your complexion will regain a uniform appearance and your skin will feel smooth.

Product benefits

Helps fade spots.

Reduces and prevents skin imperfections.

Evens the skin tone.

How to use

Apply GOLD SKIN Spots Corrector with snail slime day and night on your elbows, knuckles and underarms.

Then gently massage on the parts where spots persist.

To be used in addition to the body care range.

20 AED

14% OFFFeatured

Creams, Lotion, Serums, Skin Care

Dhin Dhin Anti-Stretch Mark Lotion 250ml

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Dhin Dhin Anti-Stretch Mark Lotion 250ml

Dhin Anti-Stretch Mark Lotion helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

30 AED

25% OFFFeatured

Yoko Feminine Soap 80gm

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Yoko Feminine Soap 80gm

Soap to clean the skin in the external hidden area. Gently cleanses the skin. With ingredients that help nourish sensitive skin: Witch Hazel, Whey Protein, Lactose and Vitamin E.

How to use

Rub to create foam. Use to clean the skin around hidden areas. External only Rinse with clean water.

15 AED

20% OFFFeatured

Reborn Milk Rose Cleansing Cream 500ml

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Reborn Milk Rose Cleansing Cream 500ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin.

40 AED

13% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Papaya Super Whitening Body Repair Serum 50ml

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Veet Gold Papaya Super Whitening Body Repair Serum 50ml

Papaya Serum 50ml is a beauty product that claims to improve skin tone, texture, and radiance.

The serum contains 24k gold flakes, papaya extract, and other natural ingredients that are said to provide numerous benefits for the skin.

The gold flakes in the serum are intended to boost blood circulation and reduce inflammation, while the papaya extract is believed to contain enzymes that exfoliate the skin and promote cell turnover.

35 AED

33% OFFFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera Face Plumping Whitening 125gm

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Valera Face Plumping Whitening 125gm

10 AED

10% OFFFeatured

Face Cream, Spot Corrector, Skin Care

New Face Whitening Beauty Cream with Extra Whitening Strength, 7 Days Pack of 6

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New Face Whitening Beauty Cream with Extra Whitening Strength, 7 Days Pack of 6

Experience enhanced skin radiance with the newface Whitening Beauty Cream, formulated to deliver extra whitening strength. This beauty cream is designed to show visible results in as little as 7 days, helping to reduce the appearance of dark spots and maintain a natural, even skin tone. Its nourishing formula works to protect the skin while promoting a brighter complexion, making it an effective solution for those seeking quick and noticeable improvements.

Highlights

newface Whitening Beauty Cream for enhanced skin radiance
Formulated with extra whitening strength for effective results
Delivers visible improvements in skin tone within 7 days
Helps reduce dark spots and maintain a natural, even complexion

90 AED

6% OFFFeatured

Tree Hut Peach Sorbet Shea Sugar Scrub 510gm

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Tree Hut Peach Sorbet Shea Sugar Scrub 510gm

Reveal soft, glowing skin with the sweet, juicy scent of Peach Sorbet! Made with Sugar, Shea Butter, Peach Extract and an array of natural oils like Apricot Kernel, Evening Primrose, Avocado, Macadamia, Sweet Almond, Safflower and Orange Oils to leave skin feeling good and smelling delicious.

80 AED

PRODUCTS ON SALES

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5% OFFFeatured

Oils & Moisturizer, Skin Care

Kirah Gold Intensive Half Cast OIl 250ml

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Kirah Gold Intensive Half Cast OIl 250ml

Kirah Gold Intensive Half Cast Oil (250ml) is an extra-whitening and brightening body oil designed to unify skin tone, reduce dark spots, and correct hyperpigmentation. Formulated with nourishing oils, it provides deep hydration and improves skin elasticity, leaving you with a smooth, radiant, and flawless “half-caste” glow.

95 AED

24% OFFFeatured

Conditioner, Hair Care

Cantu Shea Butter Smoothing Leave-In Conditioning Lotion 284g

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Cantu Shea Butter Smoothing Leave-In Conditioning Lotion 284g

Cantu Shea Butter Smoothing Leave-In Conditioning Lotion is a nourishing hair lotion specifically designed for curly and frizzy hair. This formula contains high-quality shea butter and nourishing ingredients to smooth, detangle and moisturize hair.

The Smoothing Leave-In Conditioning Lotion helps to tame hair, reduce frizz and give it a smooth and supple appearance. It improves the manageability of the hair and leaves it soft, shiny and moisturized without weighing it down.

Cantu Shea Butter Smoothing Leave-In Conditioning Lotion can be used on damp or dry hair. Take an appropriate amount of the lotion and distribute it evenly throughout your hair, concentrating on the ends and problem areas. Style your hair as desired and leave the lotion in your hair to work its conditioning effects.

The hair lotion formula does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter Smoothing Leave-In Conditioning Lotion and pamper your hair with intensive care and smoothing. Enjoy smooth, shiny and healthy-looking hair that feels soft and looks naturally beautiful!

42 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Jojoba Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Jojoba Oil 30ml

xtra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Jojoba Oil:

Reduces muscle pain
Reduces blemishes and the appearance of scars
Acts as a moisturizer for skin
Moisturizes hair and controls frizz

75 AED

17% OFFFeatured

Anti Stretch Marks, Lotion, Skin Care

Jhalak Beauty Lotion

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Highlights:

Jhalak Beauty Lotion

Jhalak Beauty Lotion is a unique blend of natural ingredients that is designed to illuminate your skin from within, enhancing your complexion and leaving you with a natural and breathtaking glow. It is crafted with nourishing vitamins, soothing botanical extracts, and antioxidants that work together to rejuvenate your skin. The lotion provides deep, lasting hydration, quenching your skin’s thirst and ensuring a supple and radiant complexion throughout the day. It also has a delightful fragrance that lingers on your skin, creating an aura of freshness and confidence. JHALAK is dermatologist-approved and suitable for all skin types.

Lotion allows you to reveal your true beauty, whether you’re preparing for a special occasion or seeking an everyday glow. It is the secret to your transformation, allowing you to embrace your uniqueness, enhance your charm, and reveal the star you are. Don’t wait to experience the transformation and embrace the JHALAK Beauty Lotion, stepping into a new era of radiant beauty.

50 AED

8% OFFFeatured

Body Gel, Creams, Gift Sets, Serums, Skin Care

Some By Mi Yuja Niacin Anti Blemish Starter Kit -4 Pieces

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Some By Mi Yuja Niacin Anti Blemish Starter Kit -4 Pieces

Get luminous and bright skin in just four steps with this wonderful set of Sum Bay Mi.

The collection contains toner, serum, gel cream and brightening cleanser, to give your skin special care from day to night.

Its ingredients contain yogi extract from non-polluting areas of South Korea, vitamin C with 12 types of nutritious vitamins, lotus flower extract, and vitamin C nourishes and increases skin freshness, while yoga gives it a natural glow and moisturizes it deeply, and lotus flower contributes to its smoothness.

These unique ingredients also improve the elasticity and moisture of skin and reduce dark circles, stains, acne and dehydration.

It also protects against sunlight and the appearance of wrinkles and external damage that causes skin degradation.

Skin opens.
Moisturize the skin.
It gives you a bright look.
Great care to get rid of skin defects.
A noticeable change in your skin thanks to natural ingredients.

The set contains:

Toner 30 ml opens and lights up the skin.

It contains 90% Yuja extract to nourish and hydrate skin. Revitalize irritated skin using 12 types of vitamins and lotus flower extract.

Serum 10 ml moisturizes skin.

Contains 82% Yuja extract to lighten and hydrate skin. – Thanks to its light texture, it allows skin to absorb it easily and leaves skin without feeling viscous.

30 ml gel cream protects skin from sunlight.

It contains 90% Yuja extract to nourish and hydrate skin. – Stimulates skin with 10 types of vitamins and soothes skin with icy water.

30 ml Yuja Niacin Brightening All-In-One Cleanser:

containing niacinamide and yuja extract, this hypoallergenic all-in-one cleanser brightens skin tone and thoroughly removes impurities, even makeup.

120 AED

8% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Aqua Rich Niacinamide and Alpha Arbutin Face Cream 100gm

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Aqua Rich Niacinamide and Alpha Arbutin Face Cream 100gm

Brightening Perfection and Deep Skin Renewal

Unveil visibly radiant skin with a face cream that combines science and nature for true brilliance. Infused with Niacinamide and Alpha Arbutin, this advanced formula targets uneven tone, dullness, and dark spots to reveal a clearer, more luminous complexion. It hydrates deeply without feeling heavy, leaving your skin supple, smooth, and glowing from the inside out.

Each application nourishes your skin barrier while reducing hyperpigmentation and improving overall clarity. Niacinamide strengthens and refines texture for a poreless look, while Alpha Arbutin gently fades discoloration and revives skin’s natural brightness. Perfect for daily use, it helps balance oil, protect against dullness, and keep your skin looking healthy and fresh all day long. Pair it with the complementary body lotion, body wash, or body oil for full-body radiance.

Usage Instructions

Apply to clean, dry face and neck after cleansing and toning. Massage gently using circular motions until fully absorbed. Use twice daily—morning and night—for best results. For enhanced glow, pair with matching body lotion, body wash, and body oil.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs. Discontinue use if irritation or redness appears. Keep away from direct sunlight and extreme heat. Store in a cool, dry place and out of reach of children.

120 AED

25% OFFFeatured

Gluta Injection Whitening Serum 120ml

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Highlights:

Gluta Injection Serum 120ml

Gluta Injection Serum is a premium skincare product designed to complement your daily routine by enhancing your skin’s overall appearance. Suitable for external use, it is formulated for targeted application to achieve smooth and radiant skin. The product can be paired with your skincare essentials for optimal results when used in the morning and evening.

Key Features:

Highly Effective Formula: Designed to deliver visible results when used consistently.
Ease of Use: Compatible with your existing skincare routine for effortless integration.
Dual Application: Ideal for both morning and evening usage.
Targeted Care: Focuses on improving skin tone and texture.

Benefits:

Helps enhance skin smoothness and radiance.
Provides a convenient addition to your daily skincare routine.
Promotes satisfaction with a noticeable improvement in your skin’s appearance.

30 AED

10% OFFFeatured

Skin Supplements, Skin Care, Personal Care, Wellness

Makari Blue Crystal Oralight 60 Capsules

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Makari Blue Crystal Oralight 60 Capsules

Our Makari Blue Crystal Oralight Capsules is a collagen supplement for women. It enhances skin’s radiance for a more youthful appearance. It can be used to treat dark spots and promote glowing skin.

Our skin supplement is formulated with collagen and glutathione. This helps clarify hyperpigmentation and can unify the complexion for healthier-looking skin.

Take 1 capsule twice daily with a glass of water and meals. Please consult your health provider before taking any dietary supplements. Not recommended for pregnant or breastfeeding women

225 AED

11% OFFFeatured

Edge Control, Hair Care

African Pride Olive Miracle Silky Smooth Edges Hair Gel 64gm

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African Pride Olive Miracle Silky Smooth Edges Hair Gel 64gm

This pomade is ideal for straight or natural slick styles. It’s non-flaking, non-sticky and non-greasy. Contains no alcohol and no petrolatum.Use on wet or dry hair to slick up tresses into stylish ponytails, updos or dimly on edges.

40 AED

20% OFFFeatured

Face Cream, Skin Care

Noor Herbal Beauty Cream 20gm

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Highlights:

Noor Herbal Beauty Cream 20gm

Noor Herbal Beauty Cream is an all-natural cream that moisturizes and nourishes skin while fighting signs of aging. It contains a unique blend of ingredients, including Argan oil, vitamin E, and jojoba oil, that work together to promote healthy, youthful-looking skin. For best results, apply the cream twice daily and enjoy a more radiant, smoother complexion.

20 AED

GIFT SET

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13% OFFFeatured

Serums, Skin Care

SH-18 Natural Organic Lightening Serum 50ml

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Highlights:

SH-18 Premium Skin Lightening Cream 50gm

SH-18 Premium Skin Cream is a 12-pack bundle of creams formulated from natural extracts and antioxidants. Rich in vitamins and hydrators, this cream is a safe and effective way to reduce the appearance of blemishes and achieve a brighter, more even skin tone. With regular use, SH-18 helps to maintain your skin’s natural healing capabilities to ensure a healthy, radiant complexion.

35 AED

11% OFFFeatured

Amalico Batana Shampoo 500ml

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Amalico Batana Shampoo 500ml

Batana Oil is extracted from a wild palm called Ojon, that originates from La Mosquitia, Honduras. This rare oil is famously known for having a variety of beneficial properties for hair. The indigenous people of Mosquitia are called Tawira, meaning “people of beautiful hair”. They have used and produced Batana

40 AED

13% OFFFeatured

Fruit of the Wokalí Foaming Facial Cleanser, Deeply Cleanses Skin, Soft Built-in Brush Removes Excess Oil, Moisturizes Skin. 150ml

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Fruit of the Wokalí Foaming Facial Cleanser, Deeply Cleanses Skin, Soft Built-in Brush Removes Excess Oil, Moisturizes Skin. 150ml

Fruit of the Wokal Professional Care WKL Extract Papaya Cleansing Foaming Facial Cleanser deeply cleanses the skin. It effortlessly reaches deep into pores with the help of its soft, built-in brush to remove excess oil without disrupting the skin’s natural moisture barrier. With its foaming texture, the facial cleanser is gentle yet highly effective and suitable for all skin types. It brightens and deeply cleanses the face, eliminates dullness, deeply cleanses, repairs, and softens the skin.

35 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

White Gold Beauty Cream with Aloe Vera Extracts 30gm

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Highlights:

White Gold Beauty Cream with Aloe Vera Extracts 30gm

Formulated for sensitive and dry skin, this beauty cream blends pure aloe vera extracts with gentle brightening agents. It cools, hydrates and calms irritation while gradually evening out skin tone for a soft, healthy glow.

Benefits

Deeply hydrates and soothes
Calms redness and irritation
Gently brightens over time
Ideal for sensitive skin

25 AED

11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Hot Oil Hair Cream Green Tea 1000ml

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Highlights:

Royal Beauty Hot Oil Hair Cream Green Tea 1000ml

Experience the strengthening and nourishing benefits of Royal Beauty Green Tea Hot Oil Hair Cream and achieve the healthy, lustrous hair you’ve always desired.
Why Choose Royal Beauty Green Tea Hot Oil Hair Cream?
Perfect for unmanageable hair, making it easier to style.
Enriched with antioxidants and vitamins to promote overall hair health.
Delivers a luxurious, shiny finish for beautiful hair every day.Key Benefits details:
Makes hair strong and healthy with the nourishing power of green tea.
Packed with antioxidants and essential vitamins to reduce hair loss and promote hair growth.
Fights against dryness of the scalp and dandruff, keeping your scalp healthy.
Deeply nourishes the hair follicles and boosts shine.
Leaves hair soft, smooth, and frizz-free.
Provides a lustrous, shiny look to your hair.

40 AED

8% OFFFeatured

Trimay Mellow U Cleansing Balm 100ml

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Highlights:

Trimay Mellow U Cleansing Balm 100ml

Gently and effectively cleanse your skin with the Trimay Mellow U Cleansing Balm. This balm-type cleanser melts upon contact to dissolve heavy makeup, sunscreen, and daily impurities without stripping your skin of moisture. Ideal for all skin types, it offers a smooth, shaving cream-like texture that glides effortlessly across the skin for a deep yet gentle cleanse.

Key Features:

Balm-to-oil formula for effective makeup removal
Helps eliminate dirt, oil, and impurities
Soft, cushiony texture for a comfortable cleanse
Suitable for all skin types
100ml full-size product

55 AED

8% OFFFeatured

Conditioner, Hair Care

Mahe Naturals Shea Butter Conditioner 400ml

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Highlights:

Mahe Naturals Shea Butter Conditioner 400ml

This Shea Butter Conditioner is a great everyday conditioner because it provides a healthy amount of moisture for frizz-free tresses without weighing down curls. It has the nutrients your hair needs to lock in moisture and strengthen your strands while also working to prevent split ends. In addition to enhancing curls, the formula combats frizz and boosts shine. This conditioner is intense, formulated to nourish dry and damaged curls by sealing in moisture for instant rejuvenation post-thermal or chemical treatment. It is lightweight enough to be used for every wash or just occasionally whatever your curls prefer.

55 AED

7% OFFFeatured

GLUTA C Body Lotion White Kojic Plus SPF30 300ml

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Highlights:

GLUTA C Body Lotion White Kojic Plus SPF30 300ml

Discover the glow you deserve with our Gluta-C Kojic Plus+ Whitening Lotion.

Enriched with Glutathione & Kojic Acid, it effectively brightens skin, reducing dark spots and pigmentation. Infused with SPF 30, it shields against harmful UV rays, preserving your skin’s radiance. Enhance your skincare routine with this antioxidant-rich lotion.

4x Skin Lightening

Anti-Acne & Antibacterial

Anti-Pollution with SPF30 Sun Protection

65 AED

17% OFFFeatured

Clinic Clear Lightening Tube 50gm

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Highlights:

Clinic Clear Lightening Tube 50gm

Discover the beauty secret of African American women with Dodo Cosmetics’ Clinic Clear Body Cream. This multi-function body care is specially formulated to meet the needs of African skin and unify, correct, protect, and brighten your complexion. Its light and non-greasy texture absorbs quickly, leaving your skin soft and hydrated, while protecting it from premature signs of aging. With regular use, your skin will be left feeling smooth, radiant, and unified. Achieve the perfect skin you’ve always dreamed of with Clinic Clear Body Cream from Dodo Cosmetics.

25 AED

8% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Glutathione Booster 3 Bottles x 60 Gummies

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Dr. Pinoca Glutathione With Me 10X Booster Organic Gummies

Elevate your beauty and wellness routine with Dr. Pinoca Glutathione With Me 10X Booster, a premium blend of 4-in-1 organic gummies designed to nourish your skin from within while supporting your overall health. These delicious, chewable gummies combine powerful active ingredients like glutathione, niacinamide, plant-based collagen, and Vitamin C—targeting skin brightness, hydration, and immune function in one easy-to-take supplement.

Formulated with a comprehensive selection of essential vitamins and nutrients, each gummy includes Vitamins C, D, E, B6, B12, riboflavin, folate (L-methylfolate calcium), biotin, zinc (as zinc citrate), pantothenic acid (as calcium D-pantothenate), and omega-3 fatty acids from chia seed extract. This potent blend helps combat signs of aging, boost collagen production, and stimulate cell regeneration for youthful, glowing skin.

Perfect for daily skincare and wellness maintenance, these gummies are free from unpleasant aftertaste and are gentle on the stomach—making them a convenient alternative to pills or powders.

Key Benefits:

Brightens skin tone with active whitening ingredients (glutathione, niacinamide, and vitamin C)
Promotes youthful, radiant, and moisturized skin
Fades dark spots, acne scars, and reduces pigmentation
Provides antioxidant protection and helps regenerate skin cells
Supports healthy hair, nails, and overall skin structure
Helps minimize wrinkles and fine lines
Boosts immunity and general well-being

How to Use:
Chew 1 to 2 gummies twice a day. Ensure each gummy is chewed thoroughly before swallowing. No water required and no bitter taste—just a fruity, enjoyable experience.

Dr. Pinoca Glutathione With Me 10X Booster Gummies offer a fun, flavorful, and effective way to support your beauty and health goals—radiance and wellness in every bite.

180 AED