Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Jhalak Full Body Brightening and Moisturising Lotion 500ml

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Jhalak Full Body Brightening and Moisturising Lotion 500ml

Jhalak Full Body Brightening Lotion is specially formulated to help moisturize, nourish, and improve the appearance of your skin. Its lightweight, non-greasy formula absorbs quickly, leaving skin feeling soft, smooth, and refreshed. Suitable for daily use on all skin types, it helps maintain healthy-looking, hydrated skin while promoting a brighter, more even-looking complexion.

Key Features:

Full body brightening lotion
Deeply moisturizes and nourishes the skin
Helps improve the appearance of uneven skin tone
Lightweight, fast-absorbing, non-greasy formula
Suitable for everyday use

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Young & Fresh Beauty Cream Rich in Strawberry Aloe Vera & Walnut Extract

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Highlights:

Young & Fresh Beauty Cream Rich in Strawberry Aloe Vera & Walnut Extract

Nourishes and hydrates skin
Removes dullness
Clears dark spots and pigmentation
Reduce blemishes and even out skin tone
Effectively brightens the skin
Protects aganist UV rays and enviromental impurites

25 AED

11% OFFFeatured

MAAKE Iced Watermelon Face & Body Scrub 600ml

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Highlights:

Highlights

It helps cleanse the skin
It removes dead skin cells, moisturizes, softens, and leaves skin feeling refreshed.

40 AED

20% OFFFeatured

Kenta Moroccan Sunscreen Cream SPF 50 50ml

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Highlights:

Kenta Moroccan Sunscreen Cream SPF 50 50ml

Kenta Moroccan Sunscreen SPF 50 is the perfect solution to protect your skin from harmful sun rays while maintaining its radiance and smoothness all day long. With its advanced formula enriched with natural Moroccan ingredients, this sunscreen provides superior protection against both UVA and UVB rays, helping to prevent pigmentation, dark spots, and signs of aging caused by the sun.

This product is specially formulated for all skin types, including sensitive and oily skin, with a light, non-greasy texture that absorbs quickly and leaves no white residue. Additionally, it contains moisturizing and nourishing ingredients that give the skin a velvety-soft finish and a healthy glow.

Kenta Moroccan Sunscreen SPF 50 is not only a sunscreen; it is also an essential step in the daily skincare routine for anyone looking for reliable protection and a radiant appearance. It can be used under makeup or alone.

Benefits and Features:

Provides high SPF 50 protection against UV rays, helping to prevent sunburn.

Helps reduce the appearance of dark spots and pigmentation caused by prolonged sun exposure.

The Moroccan formula is gentle on the skin, oil-free, and won’t clog pores or cause excessive shine.

Contains moisturizing ingredients that provide instant hydration and a smooth finish all day long.

Ideal for daily use before going out and can be applied under makeup without altering its color or texture.

Helps prevent premature signs of aging caused by prolonged sun exposure.

Easily absorbed and with a light texture, it feels comfortable without any sticky or white residue.

40 AED

Featured

Dr Teal’s – Epsom Bath Salt Eucalyptus & Spearmint 1.36kg

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Highlights:

Dr Teal’s – Epsom Bath Salt Ginger & Clay 1.36kg

Stress relief, Soothing and Detoxifying Property

Eucalyptus and spearmint formula help calm, soothe and refresh the senses, while gently cleansing.

Contain essential oils to soothe the senses, relax tense muscles and promote well being.

Soothes sprains, aches and stings.

Made with pure epsom salt.

65 AED

11% OFFFeatured

Yong Chin Vitamin C Whitening Face Wash 100ml

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Highlights:

Yong Chin Donkey Milk Soap 130gm

Deeply cleanse the skin, reduces skin irritation, repair damaged tissue.

Ideal moisturizing Donkey Milk Soap o keep the skin’s oil balance, reduces skin irritation, repair damaged tissue, erase wrinkles and provide anti-aging skin care. Its composition of Milk Protein and Vitamin A prevents dehydration, regulates the greasiness of the ski

Yong Chin Vitamin C Whitening Face Wash 100ml

Deeply cleanse the pores, removes dead skin cells and gives refreshing and cooling effect

YC Whitening Vitamin C Face Wash formulated with natural extract cleanses deeply the skin pores, removes dead skin cells, repairs and whitens skin and gives refreshing and cooling effect. Vitamin C & E give intensely whiten, minimize fine lines and help reduce the appearance of scars and blemishes for smoother skin.

How to use:

Gently apply onto wet skin all over the face and rinse off with fresh water.

n and results in effective cleansing.

How to use:

40 AED

18% OFFFeatured

R&D Care Turmeric & Glutathione Shower Scrub 700g

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Highlights:

R&D Care Turmeric & Glutathione Shower Scrub 700g

Revitalize your skin with R&D Care Turmeric & Glutathione Shower Scrub. Infused with the goodness of turmeric and the brightening power of glutathione, this scrub gently exfoliates and rejuvenates your skin, leaving it feeling soft, smooth, and radiant. The unique blend of ingredients helps to cleanse and nourish your skin, while the refreshing scent invigorates your senses. Perfect for a spa-like experience at home, this shower scrub is suitable for all skin types. Treat yourself to the ultimate pampering session and unveil healthier-looking skin with R&D Care Turmeric & Glutathione Shower Scrub.

45 AED

8% OFFFeatured

Reborn Body lotion Honey Milk 900ml

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Highlights:

Reborn Body lotion Honey Milk 900ml

Packed with fresh ingredients to soften every bit of your body Our hands work hard every day – from tying bows and shoes to opening up, picking up, gesturing and so much more. Lavish them with our rich lotion made with rich cocoa and shea butters, and calming herbal infusions for irresistibly soft skin all year round.

55 AED

14% OFFFeatured

Eskinol Papaya Smooth White Facial Cleanser 225ml

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Highlights:

Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

7% OFFFeatured

PR+ Paris Preference Extreme Glycerine Enriched with Aloe Vera Extract 500ml

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Highlights:

PR+ Paris Preference Extreme Glycerine Enriched with Aloe Vera Extract 500ml

The precious glycerine PR+ Paris is a particularly rich care that will give the skin its elasticity and vitality.

Its formula composed of the best lightening plant extracts and aloe vera is very active against the drying of the epidermis and unsightly spots of hyper pigmentation. Your skin will look immediately younger and radiant.

Ingredients

PROPYLENE GLYCOL, GLYCERIN, AQUA, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, TRIDECETH-9, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, ASPERGILLUS FERMENT, SODIUM LACTATE, ALOE BARBADENSIS LEAF JUICE, ETHOXYDIGLYCOL, PHENOXYETHANOL, ASCORBIC ACID, SODIUM METABISULFITE, DIETHYLHEXYL SYRINGYLIDENEMALONATE, LACTIC ACID, ARCTOSTAPHYLOS UVA URSI LEAF EXTRACT, BENZOIC ACID, MORUS ALBA LEAF EXTRACT, DEHYDROACETIC ACID, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIETHANOLAMINE, SODIUM DEHYDROACETATE, SODIUM BENZOATE, SORBIC ACID, POTASSIUM SORBATE, HEXYL CINNAMAL, ISOEUGENOL, EUGENOL, LIMONENE, BENZYL ALCOHOL, CI 42090,

465 AED

PRODUCTS ON SALES

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10% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

African Pride Dream Kids Olive Miracle Detangling Moisturizing Leave-In Conditioner 425gm

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Highlights:

African Pride Dream Kids Olive Miracle Detangling Moisturizing Leave-In Conditioner 425gm

African Pride Dream Kids Olive Miracle Detangling Moisturizing Leave-In Conditioner is an excellent hair care option for children of color. It has properties that help manage tangles, and it helps improve softness while boosting shine. This African Pride conditioner gives you more control over your hair, so that it’s easier to style. Application is easy and simple, so you can get on with your day. It features olive oil and other herbal extracts for natural effectiveness. Apply it to your hair while it’s still wet from shampoo and leave it in.

45 AED

5% OFFFeatured

Aveeno Daily Moisturizing Body Lotion Dry Skin 523ml

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Highlights:

Aveeno Daily Moisturizing Body Lotion Dry Skin 523ml

Soothe and hydrate very dry skin with this fragrance-free lotion, specially formulated with a triple oat and shea butter blend.
This nourishing lotion provides clinically proven relief for itchy, dry skin, offering 48-hour moisture and protection.
Enriched with Dimethicone, it helps form a barrier to lock in hydration and protect the skin.
Perfect for extra-dry, itchy skin, it delivers soothing care to keep your skin feeling smooth and comfortable.

Provides 48-hour moisture and relief
Enriched with Dimethicone for protection
Soothes and nourishes with Triple Oat & Shea Butter
Unscented formula for sensitive skin
Ideal for dry, itchy skin

Ingredients:
water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa (oat) kernel flour, benzyl alcohol, sodium chloride.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

95 AED

35% OFFFeatured

Moisturizers, Skin Care, Personal Care

Vaseline Blueseal Germsafe Healthy Petroleum Jelly 250ml

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Highlights:

Vaseline Blueseal Germsafe Healthy Petroleum Jelly 250ml

Vaseline Petroleum Jelly Germsafe is a triple-purified formula that offers 99.9% germ protection while locking in moisture to keep the skin soft and smooth
The triple purification process guarantees pure petroleum jelly with every application. Keeps your skin healthy and glowing all dayGentle on your skin, hypoallergenic, and non-comedogenic (won’t clog pores) Made with triple-purified jelly. Purity Guaranteed. BEST FOR: DRY SKIN, CRACKED SKIN, GERM PROTECTION
Vaseline Petroleum Jelly Germsafe keeps the skin free of germs while also offering dry skin relief.

13 AED

10% OFFFeatured

OGX Anti-Breakage+ Keratin Oil Shampoo 385ml

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Highlights:

OGX Anti-Breakage+ Keratin Oil Shampoo 385ml

Transform overtaxed hair into strong, smooth and glossy locks with the OGX Anti-Breakage+ collection of fortifying haircare. Enriched with Keratin oil, the strengthening formulas tend to brittle hair damaged by excessive heat, chemical processes or general wear and tear.

The first step to your daily hair routine, the Anti-Breakage+ Keratin Oil Shampoo cleanses the scalp and hair and removes impurities, while quenching thirsty strands, taming frizz and reinforcing weak hair.

Keratin molecules bond to the rough edges of the hair fibre and seal the cuticle while also boosting resistance to splitting. Formulated to minimise static and tame frizz for a more manageable mane, this shampoo arms your locks stronger, smoother, silkier and shinier.

Ideal for damaged, over-processed hair types.

45 AED

14% OFFFeatured

Skin Care, Personal Care

Sebamed Baby Wet Wipes 72’Sx 5Pack

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Highlights:

Sebamed Baby Wet Wipes 72’Sx 5Pack

Sebamed baby wipes are gentle on the baby’s skin ideal for efficient cleansing and hygienic protection against irritation of delicate baby skin, increasing pathogenic resistance.

30 AED

13% OFFFeatured

Renew Glutathione Silky Soft Hand and Body Lotion 100ml

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Highlights:

Renew Glutathione Silky Soft Hand and Body Lotion 100ml

Ideal for aging skin and areas susceptible to wrinkles or loss suppleness. A unique formulation that helps renew damaged, skin tissues & fade away skin blemishes. Blended with finest moisturizers and skin conditioners. It instantly relieves dry and scaly skin, leaving it soft and supple. It has a balanced pH which corresponds to natural skin needs. Continuous daily application helps whiten your skin naturally

35 AED

13% OFFFeatured

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

Accessories, Hair Accessories, Hair Care

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

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Highlights:

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

Specially designed to partner with a blow dryer to mimic the effect of a curling iron to a certain extent.

With its semi-sheer amber ombré finish, this brush showcases natural wood grains beneath a high-gloss polish for a touch of luxury. The ergonomic wooden handle ensures comfort and control, while the vented metal barrel allows even airflow for faster styling. Designed to work with a blow dryer, it adds volume at the roots and creates smooth, rounded finishes with ease.

Overall Diameter: 72mm, Length: 260mm

70 AED

8% OFFFeatured

New York Fair & Lovely Exfoliating Pomegranate Shea Butter Shower Gel 1000ml

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Highlights:

New York Fair & Lovely Exfoliating Pomegranate Shea Butter Shower Gel 1000ml

Indulge in the rejuvenating experience of New York Fair & Lovely’s Exfoliating Shea Butter Body Wash. This luxurious body wash is specially formulated to reawaken your senses and boost your skin’s energy. It revitalizes dull skin and refines skin texture with the help of gentle polishing microbeads made from refreshing Apricot Seed Powder.

As you cleanse, the body wash energizes your skin, providing instant nourishment and promoting the appearance of brighter, softer, and glowing skin.

Directions: simply apply the body wash as needed during your shower or bath. Massage it onto your skin, focusing on areas that need exfoliation or rejuvenation. Rinse off thoroughly with water. For best results, follow up with a minimum SPF-30 sunscreen protection every morning to help maintain an even skin tone.

Key Ingredients: Pomegranate extract, Shea Butter, Apricot Seed Powder.

110 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Arabian Beauty Whitening & Brightening Cream

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Highlights:

Arabian Beauty Whitening & Brightening Cream

Discover the transformative power of Arabian Beauty Whitening and Brightening Night Cream, your ultimate solution for achieving a luminous and radiant complexion. This luxurious night cream is meticulously formulated with the finest ingredients to target and address the specific needs of your skin while you sleep. Wake up to a more even, brighter, and youthful-looking skin every morning.

How to Use:

Cleanse: Start by thoroughly cleansing your face to remove any impurities and makeup residue.
Apply: Take a small amount of the night cream and apply it evenly to your face and neck. Gently massage in circular motions until fully absorbed.
Relax: Let the cream work its magic overnight. For best results, use regularly as part of your nightly skincare routine

25 AED

23% OFFFeatured

Skinlite Whitening Lotion 500ml

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Highlights:

Skinlite Whitening Lotion 500ml

Discover the ultimate in skin brightening with Skinlite Whitening Lotion, designed to illuminate and even out your skin tone while delivering deep hydration. This generously sized 500 ml bottle provides long-lasting benefits, making it a perfect addition to your daily skincare routine.

Key Benefits:

Advanced Whitening Formula: Infused with potent whitening agents, this lotion helps reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone, revealing a more radiant and uniform complexion.
Intensive Hydration: Enriched with moisturizing ingredients, it deeply hydrates your skin, leaving it soft, smooth, and nourished throughout the day.
Brightening Effect: Regular use promotes a natural glow by improving skin clarity and brightness, enhancing your overall appearance.
Gentle and Non-Greasy: The lightweight formula absorbs quickly into the skin without leaving a greasy residue, making it suitable for daily use on all skin types.

50 AED

GIFT SET

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13% OFFFeatured

Scrubs, Skin Care

Silky Cool Camomile Mineral Bath Salt 750ml

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Highlights:

Silky Cool Camomile Mineral Bath Salt 750ml

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

35 AED

B.B. Clear Exfoliating Lightening Soap 190g

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Highlights:

B.B. Clear Exfoliating Lightening Soap 190g

The B.B.Clear Exfoliating Soap is a 190g soap that effectively cleanses and exfoliates the skin, leaving it smooth, radiant, and even-toned. It is infused with natural ingredients that help to remove dead skin cells, unclog pores, and reduce the appearance of dark spots and blemishes. This soap is suitable for all skin types and can be used daily to reveal a refreshed and rejuvenated complexion.

15 AED

11% OFFFeatured

Royal Beauty Apricot Face Scrub 500ml

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Highlights:

Royal Beauty Apricot Face Scrub 500ml

Revitalize your skin with Royal Beauty Apricot Face Scrub, specially formulated to stimulate new skin growth by eliminating old, damaged cells.
This scrub deeply cleanses and removes dead skin cells, dirt, excess oil, and blackheads, leaving your skin smooth, soft, and glowing.
Infused with apricot extract, this scrub deeply nourishes and hydrates, leaving your skin soft and moisturized.
Its powerful antioxidant properties help protect your skin, making it an essential part of your skincare routine.
It provides a gentle yet effective exfoliation, revealing smooth, radiant skin without compromising its natural moisture.

40 AED

Creams, Spot Corrector, Skin Care

Pyary Cucumber Herbal Cream for Face and Neck 80gm

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Highlights:

Pyary Cucumber Herbal Cream for Face and Neck 80gm

Pyary Cucumber Cream, An ayurvedic preparation, in its composition is unique in containing the active ingredients of Cucumber. The Cucumber removes sunburn

15 AED

15% OFFFeatured

Hair Styling Products, Hair Care

Cantu Shea Butter Flexible Hold Moisture Retention Styling Gel with Flaxseed & Olive 524gm

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Highlights:

Cantu Shea Butter Flexible Hold Moisture Retention Styling Gel with Flaxseed & Olive 524gm

Cantu Shea Butter Flexible Hold Moisture Retention Styling Gel with Flaxseed and Olive Oil is a versatile styling product specially formulated to provide flexibility, hold and moisture to hair. With high-quality ingredients such as shea butter, flaxseed and olive oil, this gel nourishes hair while providing long-lasting styling results.

The flexible hold formula allows hair to be molded into different styles without stickiness or weight. It provides a lightweight hold and helps control frizz and protect hair from damage.

The linseed oil contained in the product moisturizes the hair and improves its structure, while the olive oil nourishes the hair and makes it supple. The shea butter penetrates deep into the hair strands and nourishes the hair intensively.

Cantu Shea Butter Flexible Hold Moisture Retention Styling Gel is suitable for all hair types and is free from harmful chemicals such as sulfates, parabens and mineral oils. Give your hair flexibility, hold and moisture with this high-quality styling gel.

55 AED

11% OFFFeatured

Perlay Goldie Hand and Body Cream 280ml

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Highlights:

Perlay Freshness & Whitening Hand & Body Cream 280ml

Perlay Goldie Hand and Body Cream makes the skin fair and removes freckles, wrinkles, and pimples. It also protects from harmful sun rays & side effects of makeup. Perlay Goldie Beauty Cream can make your skin soft and fair.

40 AED

6% OFFFeatured

Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

Shower Gel, Skin Care

Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

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Highlights:

Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

Brighten and Renew from Within

Reveal a new level of luminous clarity with a cleansing experience that goes beyond ordinary washing. This rich foaming body wash combines Niacinamide and Alpha Arbutin—two of the most celebrated brightening ingredients in modern skincare—to gently purify your skin while visibly improving tone and texture. With every wash, it helps fade discoloration, smooth roughness, and restore your natural glow.

Infused with antioxidants and hydrating properties, it replenishes essential moisture to leave your skin feeling soft, fresh, and refined after every shower. The scent is soothing and refreshing, creating an indulgent moment of self-care that your body will crave daily. For best results, pair it with the complementary body lotion, Face Cream and body oil to lock in hydration and amplify radiance.

Usage Instructions

Dispense a small amount onto a wet loofah or sponge. Massage over damp skin in circular motions to create a creamy lather.

Rinse thoroughly with warm water. For best results, follow with the complementary body lotion to seal in moisture and maintain glow.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation or redness develops. Keep out of reach of children. Store in a cool, dry place away from sunlight.

170 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

White Gold Vitamin-C Whitening Cream 30gm

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Highlights:

White Gold Vitamin-C Whitening Cream 30gm

White Gold Vitamin-C Whitening Cream (30gm) is a brightening beauty cream made to fade dark spots, freckles and blemishes while evening out the complexion for a fresh, radiant finish. Now available in the USA through Aleena Cosmetics, it is a trusted choice for anyone wanting visible results from an authentic, well-loved product. If you have been looking for White Gold Vitamin-C Whitening Cream (30gm), you can shop it here with confidence.

Benefits of White Gold Vitamin-C Whitening Cream (30gm)

With regular use, White Gold Vitamin-C Whitening Cream (30gm) helps to:

Fade dark spots, freckles and pigmentation
Brighten a dull and uneven complexion
Reduce the appearance of pimples and acne marks
Even out and refine the overall skin tone
Keep skin soft, smooth and moisturised

Why People Love It

White Gold Vitamin-C Whitening Cream (30gm) is gentle enough for daily use yet effective at improving clarity and glow over time, fitting easily into a simple morning and night routine.

How to Use White Gold Vitamin-C Whitening Cream (30gm)

Begin with clean, dry skin. Apply a small amount of White Gold Vitamin-C Whitening Cream (30gm) to the face and neck and massage gently until absorbed. Use once or twice daily for the best results. During the day, always finish with sunscreen, as sun protection helps maintain brightening results and prevents new dark spots.

Suitable for All Skin Types

White Gold Vitamin-C Whitening Cream (30gm) is suitable for most skin types and for both men and women. If your skin is sensitive, do a small patch test before regular use. For the best results, use consistently and allow a little time to see the full effect.

25 AED

20% OFFFeatured