Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Viva White Whitening Lotion 175ml

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Viva White Whitening Body Lotion 1750ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

30 AED

17% OFFFeatured

A Bonne Miracle White C Milk Lotion 200ml

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A Bonne Miracle White C Milk Lotion 200ml

A Bonne Lotion is used after bathing for severely dry skin, consists of ingredients derived from nature, helps deeply in lightening, nourishing and moisturizing the skin. A bonne Lotion contains a light solution easily absorbed, leave non greasy on the skin. UVA, UVB are protected.

A Bonne Lotion is good for body for baby skin derived from nature. It turns extracted natural substances into special food skin nourishment. 3X Whitening & Hydrating Milk Protein helps in nourishing, smooth, brightening the skin making it feel like touching Vitamin C It is an antioxidant that can help reduce damage caused by free radicals. Vitamin C too helps reduce wrinkles and improve skin texture. Natural Honey help in providing extra multimoisture content and making it remain longer

Direction: Apply A BONNE lotion all over the body. Skin will become radiant and its tone will be naturally lightened and moisture daily use.

25 AED

Elixir Light Lightening Cream 400ml

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Elixir Light Lightening Cream 400ml

Eternal youth in just a quick step! Elixir Light Cream fights hyperpigmentation with active ingredients, for a balanced, nourished, and hydrated skin.

Elixir Light Cream is a concentrated lightening Cream especially developed in a concentrated manner to effectively control the hyperpigmentation of black and mixed skin. Rich in powerful natural lightening assets, finely selected , it carefully lightens your skin , nourishes it and ensures deep and perfect hydration.

40 AED

17% OFFFeatured

Tenovate Gel Plus M.C.A Fast Action Gel 30gm

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Tenovate Gel Plus M.C.A Fast Action Gel 30gm

Tenovate cream belongs to a class of medications called steroids. It is used to treat various skin conditions such as dermatitis, eczema, and allergies. It works by reducing swelling, redness, and itching of the skin and preventing further irritation.

Tenovate cream is for external use only and should be used according to the following instructions.

You should usually wash and dry the affected area before applying a thin layer of the medication. Avoid contact with your eyes, nose, or mouth. Rinse with plenty of water if you accidentally get it in these areas. Avoid covering the treated area with airtight dressings such as bandages unless instructed by a doctor.

25 AED

13% OFFFeatured

Fruit of the Wokali Collagen SPF60 Spray Sunscreen, Light Feel, Hypoallergenic, Non-Greasy, Water Resistant 230ml

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Fruit of the Wokali Collagen SPF60 Spray Sunscreen, Light Feel, Hypoallergenic, Non-Greasy, Water Resistant 230ml

Fruit of the Wokoli Continuous Spray Sunscreen, continuous aerosol sunscreen with collagen, with an SPF of 60+. Ultra-light feel, very high protection against UVB, UVA and long UVA rays, hypoallergenic, non-greasy, water-resistant and protects against the effects of infrared rays. 230ml

35 AED

11% OFFFeatured

Skin Doctor Egyptian Glow Skin Whitening Lotion Body Milk SPF 30 400ml

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Skin Doctor Egyptian Glow Skin Whitening Lotion Body Milk SPF 30 400ml

Ultra Radiance Intense Whitening Body Lotion

Skin Doctor Egyptian Glow Body Lotion is a luxurious and unique blend of best lightening agent’s available to minimize the production of melanin, responsible for the effect of dark skin.
It’s daily use gradually reduces hyperpigmentation.
This formula brightens and lightene your complexion with an intense skin whitening effect on the body.Includes SPF 30

85 AED

10% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Goat Milk Whitening Body Wash 1000ml

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Skin Doctor Dark Spot Remover Soap 90gm

Helps visibly lighten sensitive skin gradually and remove dark spots on top of cleansing.

The essential Dark Spot Remover Soap helps visibly lighten sensitive skin gradually and gently with safe, naturally derived skin whitening ingredients. It stimulates natural balance of skin cells to cleanse away the appearances of unpleasant dark spots or dull surface cells and moisturizes for sheer, lively and youthful skin.

How to use:

Apply onto wet skin on desired areas. Massage for a few minutes and then rinse off. Use twice daily, morning and night.

45 AED

10% OFFFeatured

Joji Secret Young Pink Splash DD Cream & Magic Concealer 5+5G

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Joji Secret Young Pink Splash DD Cream & Magic Concealer 5+5G

Getting an even-looking base often means using one product across the face and another only where you need extra coverage. JOJI Secret Young Pink Splash DD Cream & Magic Concealer combines those two steps in one dual sachet: a pink DD cream for the complexion and a separate concealer for targeted areas.

45 AED

6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Brightening Face Cream preference Aloe Vera Extract 50ml

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PR+ Paris Brightening Face Cream preference Aloe Vera Extract 50ml

The PR+ luxurious repairing lightening cream is a care treatment 100% Natural with Vitamins and Aloe Vera, specially designed for black and mixed skin. It softens, moisturizes and restructures the epidermis, eliminates unsightly spots of hyper pigmentation.

Ingredients

AQUA, GLYCERYL STEARATE, CETEARYL ALCOHOL, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, GLYCERIN, ISOPROPYL PALMITATE, PETROLATUM, PARFUM, ASPERGILLUS FERMENT, SODIUM LACTATE, ETHOXYDIGLYCOL, SODIUM LAURYL SULFATE, SODIUM METABISULFITE, ASCORBIC ACID, ALOE BARBADENSIS LEAF JUICE, METHYLPARABEN, CITRONELLOL, ALLANTOIN, PROPYLPARABEN, P-CHLORO-M-CRESOL, DISODIUM EDTA, LACTIC ACID, BENZYL SALICYLATE, HEXYL CINNAMAL, LINALOOL, ALPHA – ISOMETHYL IONONE, GERANIOL, SODIUM HYDROXIDE, EUGENOL, COUMARIN, SORBIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE.

235 AED

Moisturizers, Skin Care

Bio-Oil Dry Skin Gel 50ml

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Bio-Oil Dry Skin Gel 50ml

Bio-Oil Dry Skin Gel is a revolutionary oil-based formula from the makers of the world’s best-selling scar and stretch mark oil, Bio-Oil Skincare Oil. This breakthrough new Dry Skin Gel replenishes the skin’s barrier and deeply moisturises. The unique gel-to-oil texture absorbs easily and creates a protective film to resist moisture loss and restore dry skin to its optimal hydrated state.

30 AED

PRODUCTS ON SALES

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14% OFFFeatured

Cleansers, Skin Care

Extract Facial Cleanser Papaya Calamansi 225ml

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Extract Facial Cleanser Papaya Calamansi 225ml

Introducing our Extract Facial Cleaner with the refreshing blend of Papaya and Calamansi. Say hello to glowing, refreshed skin with our gentle yet effective formula. Made with natural extracts, it gently cleanses away impurities while leaving your skin feeling soft and rejuvenated. Enjoy the delightful scent and the nourishing benefits of papaya and calamansi every time you cleanse. Elevate your skincare routine with Extract Facial Cleaner Papaya Calamansi for a radiant complexion every day.

30 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Ambar Beauty Cream With Free Soap

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Ambar Beauty Cream With Free Soap

Improves skin’s firmess, enhances elasticity, refreshes skin & slow down aging process
Eliminates pollution fromthe skin &keeps it nourished
Fights against blemishes, removes dullness to provide skin a flawless & radiant glow
Protects skin against UV rays & environmental pollution
Assit in eleminating dark circles, spots, freckles & performs deep skin cleansing

30 AED

13% OFFFeatured

Pixi Beauty Vitamin-C Tonic Brightening Toner 100ml

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Pixi Beauty Vitamin-C Tonic Brightening Toner 100ml

Vitamin C has potent antioxidant power, promotes healthy collagen production and is known to boost skin luminosity.

Probiotics help fortify skin’s barrier while willow bark & fruit extracts gently exfoliate.

65 AED

3% OFFFeatured

Finesse Glow Half Cast Carrot Body Lotion 500ml

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Finesse Glow Half Cast Carrot Body Lotion 500ml

Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.

155 AED

11% OFFFeatured

Yong Chin Vitamin C Whitening Face Wash 100ml

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Yong Chin Donkey Milk Soap 130gm

Deeply cleanse the skin, reduces skin irritation, repair damaged tissue.

Ideal moisturizing Donkey Milk Soap o keep the skin’s oil balance, reduces skin irritation, repair damaged tissue, erase wrinkles and provide anti-aging skin care. Its composition of Milk Protein and Vitamin A prevents dehydration, regulates the greasiness of the ski

Yong Chin Vitamin C Whitening Face Wash 100ml

Deeply cleanse the pores, removes dead skin cells and gives refreshing and cooling effect

YC Whitening Vitamin C Face Wash formulated with natural extract cleanses deeply the skin pores, removes dead skin cells, repairs and whitens skin and gives refreshing and cooling effect. Vitamin C & E give intensely whiten, minimize fine lines and help reduce the appearance of scars and blemishes for smoother skin.

How to use:

Gently apply onto wet skin all over the face and rinse off with fresh water.

n and results in effective cleansing.

How to use:

40 AED

25% OFFFeatured

Anti-Dandruff, Shampoo, Hair Care

Head & Shoulders Citrus Fresh Anti-Dandruff Shampoo 190ml

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Head & Shoulders Citrus Fresh Anti-Dandruff Shampoo 190ml

Unleash your hair with Head & Shoulders shampoo, a refreshing lemon formula for oily hair, as it works to add extraordinary shine to the hair and nourishes the hair with vitamins, especially vitamin C, to give your hair a soft and wonderful texture. It also works to detangle the hair smoothly and naturally and eliminates dry hair. Head & Shoulders shampoo Apple extract cleanses, protects, and moisturizes, as it contains antioxidants, which work to solve all hair problems so you can enjoy healthy hair free of loss and completely free of dandruff. It also works to prevent the appearance of white hair and works to supply the hair follicles with the vitamins and beneficial elements needed for strong and healthy growth. It also provides special care for your scalp and maintains it, leaving your hair soft and refreshed with its triple-action formula. It also works to protect and moisturize your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair strong and active throughout the day, and you enjoy a charming and attractive look.

Benefits and features:

Specially formulated for oily hair
Gives hair freshness and vitality
It stimulates and refreshes the scalp
It strengthens hair and corrects growth naturally
Prevents the appearance of white hair and nourishes hair follicles
It nourishes your hair with vitamins and beneficial elements
It improves hair growth faster from the roots
It cleans visible fats and impurities
Protects your hair from direct sun damage
It works to get rid of dandruff stuck to the scalp
Protects and moisturizes your hair from the ends to the roots

How to use:

Shake the container well before use

Carefully massage your wet hair, then rinse with water

Repeat the process when needed.

15 AED

11% OFFFeatured

Infini Clear Clarifying Cream Carrot Oil 300ml

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Infini Clear Clarifying Cream Carrot Oil 300ml

Infini Clear 3R Complex Cream is a moisturizing cream that helps to even out skin tone and reduce the appearance of dark spots and blemishes.

Infused with natural ingredients, including carrot oil, this cream helps to nourish and protect the skin.

This 300ml jar provides a generous supply of cream.

Suitable for all skin types, this cream can be used on the face and body.

40 AED

29% OFFFeatured

Queen Elisabeth Cocoa Butter Hand & Body Cream 125ml

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Queen Elisabeth Cocoa Butter Hand & Body Cream 125ml

A natural blend of cocoa butter and pure lanoline with a non-greasy moisturizing texture. Here’s introducing Queen Elisabeth Cocoa Butter Hand & Body Cream, which helps protect your skin from the sun and is also excellent for skin that is over-exposed to the wind and sun. The Queen Elisabeth Cocoa Butter cream soothes and softens drily irritated chapped or skin burnt areas. It can also help relieve your stretched skin during and after pregnancy.

25 AED

20% OFFFeatured

Eye & Lip Care, Lipstick, Skin Care, Make Up

Yong Chin Sun Protection Lip Care 3.8gm

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Yong Chin Sun Protection Lip Care 3.8gm

Long-lasting moisture for your lips for 24h

YC Essential Lip Care is a Sun Protection with Vitamin E & Aloe Vera that protects lips from sun expose. An intensive formula helps protects lips from UVA/UVB sun exposure that can cause of dryness, skin damage and aging. It helps nourish, provide long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips feeling soft, looking smooth and healthy younger.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

5% OFFFeatured

Difeel Caffeine & Castor Root Stimulator for Faster Hair Growth 75ml

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Difeel Caffeine & Castor Root Stimulator for Faster Hair Growth 75ml

Caffeine & Castor Faster Growth Root Stimulator

Blend infused with Caffeine and Castor Oil
Promotes faster and healthier hair growth.
Smoothes hair follicles, leaving hair softer and silkier
Improves strength and helps protect against breakage.
Made in USA

Quick Hair Growth

Infused with Caffeine and Castor Oil to help fortify hair and encourage faster healthier hair growth.

Caffeine Oil for Hair Growth

Helps deeply condition and hydrate hair for a full, smoother finish.

95 AED

GIFT SET

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22% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Papaya Super Whitening Oil 200ml

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Veet Gold Papaya Super Whitening Oil, 200ml
Veetgold Super Whitening Oils are specially formulated for face and body, offering a range of benefits tailored to meet your skin’s unique needs. Available in Almond, Papaya, and Carrot variants, these oils are enriched with natural extracts to deeply nourish, repair, and brighten the skin. Designed to target blemishes, uneven skin tone, and dryness, these oils promote a smoother, more radiant complexion with visible results in just 7 days. Whether you’re looking to repair damaged skin, reduce dark spots, or improve elasticity, Veetgold Super Whitening Oils provide effective solutions for daily skincare.

Key Features:

Almond Variant: Deep hydration and repair with anti-aging properties, reducing fine lines and wrinkles.

35 AED

14% OFFFeatured

ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

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ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

Experience a spa-inspired exfoliation treatment at home with ActiveX Face & Body Scrub Apricot. Formulated with natural apricot exfoliating particles and walnut shell powder, this dual-purpose scrub helps gently remove dead skin cells, unclog pores and polish rough skin for a fresher, healthier-looking complexion.

Its creamy formula cleanses while exfoliating, helping to improve skin texture and leaving both face and body feeling soft, smooth and revitalized. Ideal for regular skincare routines, this scrub helps prepare the skin for better absorption of moisturizers and body care products.

Key Benefits

Gently exfoliates dead skin cells
Helps unclog pores and remove impurities
Smooths rough, dry skin areas
Supports brighter and healthier-looking skin
Suitable for both face and body use
Leaves skin feeling refreshed and renewed
Helps improve skin texture and softness
Enriched with apricot exfoliating particles

30 AED

13% OFFFeatured

Hair Care, Shaving Gel

ActiveX Caribbean After Shave Cologne Fresh Tropical Masculine Scent 300ml

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ActiveX Caribbean After Shave Cologne Fresh Tropical Masculine Scent 300ml

A refreshing tropical-inspired fragrance that energizes your skin after shaving with a cool, clean and long-lasting scent.

Highlights

Instant cooling sensation
Fresh tropical Caribbean scent
Long-lasting fragrance
Lightweight formula
Perfect for daily use

35 AED

11% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Rosemary Mint Strengthening Hair Serum 100ml

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Skin Doctor Rosemary Mint Strengthening Hair Serum 100ml

Skin Doctor Rosemary Mint Stregnthening Hair Serum protects agains environmental damage, adds shine, strengthens follicles, and prevents split ennds. Acting as a sunscreen for your hair, it keeps your hair soft, silky, and healthy. Infused with nourinishing oils, it moisturizzes deeply, making hair smooth and lustrous.
Key features:
– No parablen
– No sulfate.
– No paraffins.
– No mineral oils.
– No DEA.
– No animal testing.

How to use:

Disspense a few drops of the serum into your palm and spread it evenly through your hair from roots to tips. Style as desired, using a blow dryer and brush, followed by a flat iron for a smooth finish.

40 AED

14% OFFFeatured

ORS Olive Oil Professional Creme Relaxer – Normal Strength

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ORS Olive Oil Professional Creme Relaxer – Normal Strength

The ORS Olive Oil Professional Hair Relaxer Creme is enriched with olive oil and natural ingredients that cater to all of your hair care needs as administered by a salon professional. The results are professionally achieved beautiful hair that is silky and incredibly manageable. ORS OIL Salon Professional Crème Relaxer Normal 18.75oz is a conditioning relaxer enriched with Olive Oil and Lanolin providing controlled straightening protecting against over processing Key Features

Protect the hair from damage during the relaxer process

Provides continuous protection while straightening

Provides long lasting shine

Protection against over processing Perfect For

Conditioning relaxer enriched with Olive Oil and Lanolin providing controlled straightening protecting against over processing

120 AED

11% OFFFeatured

Conditioner, Hair Care

Hesper Conditioner Mango Butter 480ml

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Hesper Conditioner Mango Butter 480ml

Hesper conditioner is a moisturising agent designed to give hair shine, smooth out strands and leave them feeling soft. It gives them the moisture boost they need after a thorough cleanse. Put simply, conditioner restores the moisture balance.

40 AED

10% OFFFeatured

Personal Care, Slimming Products, Wellness

Alattar Slimming Body Cream With Red Chilli & Ginger Extract 200ml

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Alattar Slimming Body Cream With Red Chilli & Ginger Extract 200ml

Hot slimming cream with red pepper and ginger extract from Al Attar aims to stimulate the fat burning process. It is also characterized by its warm formula that stimulates blood flow and improves skin elasticity.

Benefits and features:

It helps burn accumulated fat in targeted areas, such as the waist, thighs, buttocks, and arms.
Tightens and softens the skin.
Reduces the appearance of cellulite.
Moisturizes and nourishes the skin.
easy to use.
It does not cause any side effects.
Suitable for all skin types.

How to use:

Clean the area to be treated with soap and water.

Dry the area well.

Apply a sufficient amount of cream to the area to be treated.

Massage the cream in a circular motion until it is completely absorbed.

Leave the cream on the skin for at least 30 minutes.

Wash the skin with lukewarm water

Warnings:

For external use only.

Store in a cool, dry place, away from direct sunlight.

keep away from the reach of the children.

Stop using the product if skin irritation or sensitivity occurs.

Please be careful not to contact the product with eyes. In case of contact with eyes, rinse with lukewarm water immediately.

45 AED

33% OFFFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera Pure Myrrh Beauty Soap 125gm

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Valera Pure Myrrh Beauty Soap 125gm

10 AED

17% OFFFeatured

Baby Shampoo, Shampoo, Shower Gel, Skin Care, Hair Care, Kids & Baby Care

Lady Diana No Tears Formula Baby Shampoo 200ml

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Lady Diana Mild & Gentle Herbal Formula Baby Lotion 500ml

Lady Diana’s baby lotion is designed to be quickly absorbed by the skin, leaving no greasy or sticky residue behind. This makes it comfortable for the baby to use. It usually has a light and pleasant fragrance that leaves the baby smelling fresh without overwhelming their senses.

25 AED

33% OFFFeatured

Silka Green Papaya Whitening Herbal Soap 135gm

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Silka Green Papaya Whitening Herbal Soap 135gm

Experience a natural and effective way to cleanse and whiten your skin.Enriched with Green Papaya enzyme that helps eliminate dead skin cells for clearer, younger-looking skin.It exfoliates while moisturizes making the skin look clean, smooth and invigorated.Enjoy its fresh fragrance and use regularly to achieve a fairer and younger-looking skin

10 AED