Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Skin Doctor Cucumber Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas

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25 AED

14% OFFFeatured

Face Wash, Scrubs, Shampoo, Skin Care

Vaseline Men Anti Dullness Face Scrub With Micro-Droplets Jelly And Micro Beads 100g

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Vaseline Men Anti Dullness Face Scrub With Micro-Droplets Jelly And Micro Beads 100g

30 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

White Gold Beauty Cream with Aloe Vera Extracts 30gm

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White Gold Beauty Cream with Aloe Vera Extracts 30gm

Formulated for sensitive and dry skin, this beauty cream blends pure aloe vera extracts with gentle brightening agents. It cools, hydrates and calms irritation while gradually evening out skin tone for a soft, healthy glow.

Benefits

Deeply hydrates and soothes
Calms redness and irritation
Gently brightens over time
Ideal for sensitive skin

25 AED

13% OFFFeatured

Pixi Beauty Retinol Tonic 250ml

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Pixi Beauty Retinol Tonic 250ml

Advanced youth preserving toner that with time-release retinol to help resurface skin for a natural glow.

Ingredients:

Retinol reduces fine lines and smoothes complexion. Peptides firm skin & boost collagen production. Jasmine Flwoer heals and balances.

Use: Apply with a cotton pad after cleansing.

Follow with a serum and moisturiser. Reccommended to be used at night with sunscreen during the day.

65 AED

5% OFFFeatured

Topicrem Gentle Scrub Face & Body 200ml

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Topicrem Gentle Scrub Face & Body 200ml

Topicrem Gentle Scrub Face & Body 200ml (6.76fl oz) is a luxurious exfoliant designed to cater to all skin types, particularly those seeking a gentle yet effective cleanse. With its creamy texture, this scrub glides effortlessly across the skin, unveiling a fresh and radiant complexion. Subtly fragranced, it transforms your skincare routine into a delightful sensory experience. Enriched with glycerin, it helps to maintain the skin’s natural moisture barrier, ensuring your skin remains hydrated and supple.

The inclusion of silica gently buffs away dead skin cells, revealing a smoother and more even skin texture. Thanks to its soothing properties, allantoin offers calming benefits that enhance the overall comfort of your skin. Formulated to be used on both the face and body, this versatile scrub provides immediate softness and long-term radiance. Let the gentle caress of Topicrem’s formulation envelop you in a moment of pure indulgence, leaving your skin feeling refreshed and revitalized.

How to use

Apply Topicrem Gentle Scrub Face & Body 200ml (6.76fl oz) to damp skin, gently massaging in circular motions, then rinse thoroughly; use once or twice a week on both the face and body.

190 AED

11% OFFFeatured

Skin Doctor Carrot Glow Whitening Lotion Face & Body Milk SPF 30 400ml

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Skin Doctor Carrot Glow Whitening Lotion Face & Body Milk SPF 30 400ml

Ultra Radiance Intense Whitening Face & Body Lotion
Skin Doctor Carrot Glow Face & Body Lotion contains ingredients that work together to bring your skin immediate relief and long lasting moisurization, thanks to its high level of beta carotene, Vitamin A, your epidermis has a better protection against free radicals.
This formula brightens and lightene your complexion with an intense skin whitening effect on the face and body.
•Unifies Skin Tone
•Targets dark circles, spots and other pigmentation problems

Ingredients: Natural Witch Hazel, Carrot Oil, Vitamin C, Glutathione, Niacinamide, Collagen

85 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Glutamate Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Glutamate Essential Oils for Brightening and Moisturising 118ml

Glutamate Promote blood circulation, improve digestive system function, protect the skin, improve endocrine system function, the benefit to the skeletal system, anti-cancer effect, anti-radiation effect, anti-aging, antibacterial and anti-inflammatory.

35 AED

22% OFFFeatured

Creams, Shower Gel, Skin Care

Peau Jaune Lightening Beauty Cream 250ml

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Peau Jaune Lightening Beauty Cream 250ml

The Peau Jaune Lightening Cream draws its effectiveness from a lightening active ingredient with fruit acids for super hydration of dry skin.

Use :Apply morning and evening to clean, dry skin, and massage gently until the product is absorbed.

35 AED

13% OFFFeatured

Cleansers, Lotion, Skin Care

Aichun Beauty Black Removal Whitening Peeling Lotion 100gm

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Aichun Beauty Black Removal Whitening Peeling Lotion 100gm

35 AED

22% OFFFeatured

Simple Soothing Facial Toner 200ml

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Simple Soothing Facial Toner 200ml

A great skincare routine is as easy as 1,2,3 – with the middle step being a toner, of course! Our Simple Kind to Skin Soothing Facial Toner features a special blend of Simple skin toning goodness to help keep skin toned and refreshed; this blend includes ingredients like Pro-Vitamin B5

35 AED

PRODUCTS ON SALES

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11% OFFFeatured

Hair Care, Hair Growth, Hair Oil

Double Sheen Shea Butter Nourishing Grow Oil 118ml

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Double Sheen Shea Butter Intense Moisture Treatment, 340gm

Transform your dry and damaged hair into soft, luscious locks with Double Sheen Shea Butter Intense Moisture Treatment. This 12oz jar is packed with natural ingredients that deeply nourish and hydrate your hair, leaving it healthy and shiny.

Key Features:

Intensely moisturizes dry and damaged hair

Made with natural ingredients, including shea butter and coconut oil

Restores hair’s natural shine and luster

Helps prevent breakage and split ends

Easy to use and suitable for all hair types

40 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Vitamin C Nourishing and Strengthening 1000ml

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ActiveX Hot Oil Hair Cream Vitamin C Nourishing and Strengthening 1000ml

Boost your hair’s health with ActiveX Hot Oil Hair Cream 1000 Ml – Vitamin C. Enriched with the nourishing properties of vitamin C, this cream provides deep hydration and strengthens your hair from within. Experience the transformative effects as the cream revitalizes dull and damaged hair, leaving it vibrant, manageable, and full of life. Embrace the power of ActiveX Hot Oil Hair Cream – Vitamin C for nourished and strengthened hair.

40 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Sweety Body Splash 250ml

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Melano Sweety Body Splash 250ml
Sweet citrus fruity, sweet lemon, Tropical & fresh
How to use
- Spray the body splash directly onto clean, dry skin after a shower.
- Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
- Reapply anytime during the day for an instant refresh.

25 AED

25% OFFFeatured

R&D Care Coffee & Niacinamide Facial Scrub Mask 200gm

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R&D Care Coffee & Niacinamide Facial Scrub Mask 200gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

20% OFFFeatured

Eveline Collagen Lifting Essence Intensely Firming Face Mask 20ml

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Eveline Collagen Lifting Essence Intensely Firming Face Mask 20ml

An ideal face mask to combat the appearance of wrinkles and fine lines on the skin.
Formula enriched with collagen, orchid, cucumber, chamomile, aloe vera, panthenol, white willow and allantoin.
It deeply nourishes and moisturizes the skin, making it more youthful.

An ideal choice for pure and healthy skin.

20 AED

17% OFFFeatured

Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

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Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

Instant Skin Relief: Perfect for treating minor scrapes, burns, and bumps, this soothing gel provides immediate relief and accelerates skin recovery.
Calms & Hydrates Irritated Skin: Aloe Vera’s natural cooling properties calm rough, sunburned, or irritated skin, restoring moisture and comfort.
Antioxidant-Rich & Rejuvenating: Packed with antioxidants, this gel nourishes and rejuvenates the skin, helping to reduce inflammation and promote healing.
Versatile Skincare Solution: Ideal for daily use as a moisturizer, it hydrates dry skin and maintains a smooth, refreshed complexion.
Balances Skin Tone & Texture: Regular use helps improve skin texture and tone, leaving it soft, even, and radiant.

25 AED

5% OFFFeatured

Doo Gro Tingling Growth Shampoo 300ml

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Doo Gro Tingling Growth Shampoo 300ml

Helps promote strong, healthy hair. Its unique formula gently cleanses and conditions hair, while it adds strength and returns hair to its natural healthy condition.

DOO GRO® Tingling Shampoo moisturizes hair and scalp. Its natural ingredients help control itching associated with dry scalp. Safe to use on hair that is relaxed, curled, natural, dry, overprocessed, breaking or damaged.

Promotes strong, soft, healthy hair
Vitamin and herb formula
Helps relieve dry scalp
Helps reduce breakage allowing hair to grow longer

Directions: Wet hair thoroughly. Apply shampoo and massage scalp gently while working up a rich lather. Rinse hair and repeat. Towel dry hair and style as usual.

For best results, use DOO GRO® products!

95 AED

13% OFFFeatured

Fruit of the Wokali Black, whitening and rejuvenating face mask, high quality, youthful appearance, 130ml

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Fruit of the Wokali Black, whitening and rejuvenating face mask, high quality, youthful appearance, 130ml

Wakali Black Mask Facial Mask, Contains Whitening And Rejuvenation System, Offers Deep Cleansing, High Quality That Helps Your Skin Regain Its Youthful Appearance, Contains Vitamins A And E, Perfects, Revitalizes And Maintains Your Skin’s Moisture Balance And Unclogs Your Pores Of Dirt

35 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 7.73 Tobacco Blond 100ml

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Bolony Hair Color Cream 7.73 Tobacco Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Neoprosone Natural Lightening Super Oil 125 ml

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Neoprosone Natural Lightening Super Oil 125 ml

Neoprosone Natural Lightening Super Oil 125 ml: with sweet almond moisturizer. Neoprosone Natural Lightening Super Oil is a pleasant oil structure, high in active components to moisturize and give brightness to skin. Absorption is immediate and functional.

It is enriched with vegetal glycerol, sweet almonds extract and vitamin B3. A rich synergic complex strengthens the lightening process and makes cellular renewal easier.

35 AED

GIFT SET

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Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + 10X Vitamin C & E Deodorant Serum 45ml

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Dove 3% Niacinamide + 10X Vitamin C & E Deodorant Serum 45ml

Dove Radiant + Care Deodorant Serum with Niacinamide & Vitamins C + E

Reveal brighter, healthier-looking underarms with Dove Radiant + Care Deodorant Serum Roll-On. This advanced serum-infused deodorant combines effective antiperspirant protection with powerful skincare ingredients, featuring 3% Niacinamide and 10x Vitamins C & E to help improve the appearance of uneven underarm skin tone while keeping underarms fresh and dry.

Designed to provide up to 48 hours of antiperspirant protection, its lightweight serum formula helps care for delicate underarm skin, leaving it feeling soft, smooth, and comfortable with daily use.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms dry and fresh all day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
10x Vitamins C & E – Help brighten and nourish underarm skin while providing antioxidant care.
Serum-Based Formula – Combines skincare benefits with effective deodorant protection.
Lightweight & Fast-Drying – Comfortable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps brighten the appearance of underarm skin
Supports smoother, healthier-looking skin
Helps improve skin texture and radiance
Keeps underarms feeling soft, dry, and comfortable
Suitable for daily use

Power Ingredients

3% Niacinamide – Helps visibly improve uneven skin tone and support a brighter-looking underarm area.
10x Vitamins C & E – Help nourish the skin and provide antioxidant support for a healthy-looking appearance.
Skin-Caring Moisturizers – Help maintain soft and comfortable underarm skin.

Product Features

Serum-infused deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Uneven underarm skin tone
Dry underarm skin
Daily sweat and odor protection
Women seeking brighter, smoother-looking underarms

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow the product to dry before dressing.
Use daily for best results.

Enjoy brighter-looking, smoother underarms every day with Dove Radiant + Care Deodorant Serum with Niacinamide & Vitamins C + E, combining advanced skincare with trusted 48-hour antiperspirant protection.

40 AED

8% OFFFeatured

Cleansers, Powders, Skin Care, Skin Supplements

LightenUp Plus Powdered Exfoliating Cleanser 75gm

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LightenUp Plus Powdered Exfoliating Cleanser 75g

Unveil smooth and glowing skin with our water-activated exfoliant with Papaya Enzyme Powder LightenUp Plus Powdered Exfoliating Cleanser. This gentle yet effective formula harnesses the power of papaya enzymes to diminish dull skin and refine its texture, leaving you with a radiant complexion

Directions: simply activate the powder with water and watch it transform into a creamy, rich foam. Gently massage the foam onto your skin to exfoliate and remove the appearance of uneven skin tone. Incorporating this exfoliant into your skincare routine 1-2 times a week will help prepare your skin for a perfectly smooth canvas.

110 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Maracuja E Oleo De Pataua 1000gm

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Skala Hair Treatment Cream Maracuja E Oleo De Pataua 1000gm

Free from sulphate, parabens, petrolatum, silicones and mineral oil

The Skala Brasil Amazonian Nutrition Maracuj? and Patau? Oil Line accelerates hair growth, giving it strength and resistance. Patau? Oil, known as Amazonian Olive Oil, is a fruit that contributes to accelerated hair growth.

Schedule stage: the Maracuj? and Patau? Oil family falls into the Nutrition and Reconstruction stages.

Nutrition: for dry hair with dry ends. This stage restores lipids, giving the hair movement and alignment.

Reconstruction: for damaged, rubbery and brittle hair. This step restores amino acids, giving strength and resistance.

85 AED

25% OFFFeatured

Yong Chin Gold Caviar Collagen Anti Repair & Anti-Wrinkle Soap 100gm

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Yong Chin Gold Caviar Collagen Anti Repair & Anti-Wrinkle Soap 100gm

Our skin-renewing soap aids in cellular regeneration, reducing wrinkles and promoting skin firmness for a youthful appearance.

It revitalizes and preserves the skin’s natural elasticity, leaving it clean and nourished after every shower.

Experience the benefits of this skin-repairing and anti-wrinkle soap.

15 AED

14% OFFFeatured

Gift Sets, Hair Care, Hair Oil

Karseell Maca Power Essential Oil for Dry Damaged Hair 50ml

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Karseell Maca Power Essential Oil for Dry Damaged Hair 50ml

Maca Essential Oil For Dry Damaged Hair 50mlFeatures: nourishment: in natural plant , it can penetrate into the hair, provide lasting and nutrition, and repair dry and damaged hair.Heat resistance protection: forms a protective film that effectively resists damage from high-temperature styling tools, reduces thermal damage, and maintains and shiny hair. and easy to comb: After use, it can significantly improve hair quality, reduce tangling and frizz, make hair smoother and easier to comb, and enhance the convenience of daily care.Repairing Forks: A can effectively reduce splitting and breakage, the elasticity and toughness of hair, and prolong the durability of hairstyles.Fresh aroma: emits a natural and fresh , allowing users to enjoy a pleasant olfactory experience while care of their hair, enhancing the overall enjoyment of hair care.Product Description:NameMaca Essential Oil for Dry Damaged HairCapacity50mlWeight92g

95 AED

38% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Men, 3-In-Lotion 250ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Men, 3-In-Lotion 250ml

Combat rough, dry skin with Palmer’s® Cocoa Butter Formula® Men’s Lotion, crafted with intensively moisturizing Cocoa Butter and Vitamin E and a light, fresh scent. Ideal for body, hands and after-shave.

Cocoa Butter (Theobroma Cacao):

Naturally harvested from cocoa beans, cocoa butter is a rich, nutrient-packed super ingredient loaded with antioxidant CMPs (Cocoa Mass Polyphenols) for superior skin healing and moisture barrier protection.

Suggested use

Apply to hands, body, and face daily. May be used after shaving to hydrate skin.

40 AED

14% OFFFeatured

Silky Cool Lemon Moisturizing Cream 300ml

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Silky Cool Lemon Moisturizing Cream 300ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

4% OFFFeatured

LightenUp Anti-Aging Active Lightening Cream 100ml

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LightenUp Anti-Aging Active Lightening Cream 100ml

Introducing our LightenUp Anti-Aging Active Lightening Cream – the ultimate solution for achieving a balanced, clear complexion and restoring moisture retention. Experience the transformative power of this cream as it leaves your skin soft, smooth, and radiant, providing long-lasting comfort.

Our advanced formula is packed with potent ingredients that work vigorously to fade and clarify uneven skin tone. Vitamin C, a superior antioxidant, firms the skin, while Argan oil brightens and moisturizes. The exceptional healing properties of Shea Butter ensure deep hydration and diminish the appearance of fine lines and wrinkles. The result is healthy, radiant, and youthful-looking skin.

Directions: Apply a thin layer of the cream to dark and discolored areas on clean, dry skin, preferably at night. For daily protection against further pigmentation, we recommend following up with a minimum SPF 50 sunscreen. It is also advisable to limit sun exposure.

120 AED

8% OFFFeatured

Shower Gel, Skin Care

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Wash 384ml

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Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Wash 384ml

Immerse yourself into a daily indulgence experience with the best parts of the coconut!

This body wash is blended with ultra-hydrating ingredients, such as Acacia Senegal, 100% Virgin Coconut Oil, and Coconut Milk, that deeply moisturize while gently cleansing. The result? A soft, nourished, and luxuriously clean skin.

60 AED

11% OFFFeatured

Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

Eye & Lip Care, Skin Care

Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

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Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

This cream is enriched with whitening and moisturizing ingredients that rapidly infiltrate into the cuticles, remove melanin, improve the dull, sallow&uneven skin and enhance its whitening ability, keeping fair, smooth, moisturized and elastic.

40 AED