Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Hair Scalp Treatment, Skin Care

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Bar Soap 230gm

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Shea Moisture 100% Virgin Coconut Oil Daily Hydration Bar Soap 230gm

Our nutrient rich bar soap cleanses and softens your skin with a blend of 100% Coconut Oil, Coconut Milk and Acacia Senegal.

50 AED

7% OFFFeatured

PR+ Paris Preference Extreme Glycerine Enriched with Aloe Vera Extract 500ml

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PR+ Paris Preference Extreme Glycerine Enriched with Aloe Vera Extract 500ml

The precious glycerine PR+ Paris is a particularly rich care that will give the skin its elasticity and vitality.

Its formula composed of the best lightening plant extracts and aloe vera is very active against the drying of the epidermis and unsightly spots of hyper pigmentation. Your skin will look immediately younger and radiant.

Ingredients

PROPYLENE GLYCOL, GLYCERIN, AQUA, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, TRIDECETH-9, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, ASPERGILLUS FERMENT, SODIUM LACTATE, ALOE BARBADENSIS LEAF JUICE, ETHOXYDIGLYCOL, PHENOXYETHANOL, ASCORBIC ACID, SODIUM METABISULFITE, DIETHYLHEXYL SYRINGYLIDENEMALONATE, LACTIC ACID, ARCTOSTAPHYLOS UVA URSI LEAF EXTRACT, BENZOIC ACID, MORUS ALBA LEAF EXTRACT, DEHYDROACETIC ACID, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIETHANOLAMINE, SODIUM DEHYDROACETATE, SODIUM BENZOATE, SORBIC ACID, POTASSIUM SORBATE, HEXYL CINNAMAL, ISOEUGENOL, EUGENOL, LIMONENE, BENZYL ALCOHOL, CI 42090,

465 AED

13% OFF

Oils & Moisturizer, Skin Care

Prettybe Massage Oil Natural 500ml

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Prettybe Massage Oil Natural 500ml

35 AED

4% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lait Snapchat Facial Cream Blue Diamond Glutathione + Vitamin C 50gm

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Lait Snapchat Facial Cream Blue Diamond Glutathione + Vitamin C 50gm

Snapchat Facial Cream is a treatment cream for hyperpigmentation of the face. It works by treating dark areas, nourishes and repairs the skin of the face in depth. The face becomes soft, smooth and radiant. Snapchat is rich in Anti-oxidant Vitamin C which revitalizes and rejuvenates the face.

Snapchat Facial Cream Ingredients

Glutathione, Olive Oil, Vitamin C, E, Q10, Adansonia, Aloe Vera, Snail Slime, Essential Multi-Oil, Hyaluronic Acid

120 AED

9% OFFFeatured

Fair & White Original Exfoliating Soap Papaya 200gm

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Fair & White Original Exfoliating Soap Papaya 200gm

F&W Papaya Exfoliating Soap, excellent for combination and oily skin, restore glowing skin with natural brightening/lightening properties of Papaya enzyme, Papain. Cleanses skin perfectly and lifts away impurities. Smoothes, hydrates and softens skin. Energizes and promotes luminous skin.

50 AED

10% OFFFeatured

Skinamm Kojic Acid Super Whitening Skin Lotion Face & Body 500ml

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Skinamm Kojic Acid Super Whitening Skin Lotion Face & Body 500ml

45 AED

25% OFFFeatured

Moroccan Oil Activated Charcoal Bar Soap 125gm

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Moroccan Oil Activated Charcoal Bar Soap 125gm

The Moroccan Oil Activated Charcoal Bar Soap is a luxurious, purifying cleanser that gently exfoliates and detoxifies the skin.
Infused with activated charcoal and enriched with Moroccan oil, this soap offers deep cleansing while nourishing and hydrating the skin.
Purifies and detoxifies skin without over-drying.
Moroccan oil deeply moisturizes while restoring the skin’s natural glow.
Exfoliates to reveal a smoother, softer texture.
Antioxidant properties protect the skin from environmental stressors.
Gentle Exfoliation: Helps slough off dead skin cells, leaving your skin feeling soft and refreshed.
Antioxidant-Rich: Protects the skin with powerful antioxidants, helping to fight free radical damage.

15 AED

14% OFF

Oils & Moisturizer, Serums, Skin Care

Cire D’abeille Beeswax Body Oil 50ml

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Cire D’abeille Beeswax Body Oil 50ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Body Oil is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

30 AED

17% OFFFeatured

Skin Care, Spot Corrector

Stillmans Fairness Cream 28gm

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Stillmans Fairness Cream 28gm

The Fairness Cream removes freckles and spots, giving users a visibly clearer skin. It minimizes the presence of fine lines and wrinkles, which prevents aging, maintains elasticity of the skin, retains moisture and helps in skin lightening.

25 AED

11% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream, Night 75gm

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Highlights:

Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream, Night 75gm

Wake to a youthful glow! Infused with natural skin brighteners Vitamin C, Japanese Songyi Mushroom Extract and anti-aging powerhouse retinol, Palmer’s® Skin Success® Anti-Dark Spot® Night Fade Cream enhances skin’s radiance and helps minimize the appearance of fine lines and wrinkles. Contains soothing essential lavender oil for a relaxing night’s rest.

Visible Results in 2 Weeks*
Improves the Appearance of Dark Spots – Uneven Skin Tone
5% Niacinamide
Songyi Mushroom & Lavender
Free of Parabens, Phthalates, Dyes

40 AED

PRODUCTS ON SALES

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6% OFFFeatured

Lotion, Skin Care

Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

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Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

150 AED

14% OFFFeatured

Dhin Dhin Sunblock Cream 125ml

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Dhin Dhin Sunblock Cream 125ml

Amalico’s natural sunblock cream provides safe and effective protection against harmful UV rays. Made with all-natural ingredients like coconut oil and shea butter, it’s gentle on all skin types and absorbs quickly without leaving a greasy residue. Give it a try today

30 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6.35 Dark Chocolate Blond 100ml

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Bolony Hair Color Cream 6.35 Dark Chocolate Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

7% OFFFeatured

Feminine Care, Personal Care

Fruit Of The Wokali Ultra Brightening Intimate Body Cream For Women 220ml

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Fruit Of The Wokali Ultra Brightening Intimate Body Cream For Women 220ml

Fruit of the Wokali – Extra Whitening Intimate Skin Care (Intimate Lightening Cream)

Product type: Specialized depigmenting cream / Renewing treatment for sensitive areas

Key ingredients:

Natural Plant Extracts: Botanical complex designed to inhibit excessive melanin production in a skin-friendly way.
Natural Whitening Agents: They act on uneven pigmentation without the need for harsh chemicals.
Soothing Ingredients: Help condition the skin, preventing irritation in high friction areas.

Main benefits:

Reduction of Spots and Discoloration: Works specifically to reduce dark tones in areas that have suffered hyperpigmentation due to friction, hair removal or sweating.
Safety in Sensitive Areas: Formulated to be effective yet gentle on critical areas such as underarms, intimate area, groin, elbows and knees .
Unifying Skin Tone: Consistent application helps the skin regain its natural clarity, achieving a cleaner and more even appearance.
Extreme Softness: Improves skin texture in treated areas, leaving them smooth and eliminating roughness.
Skin Health: Thanks to its richness in natural extracts, it promotes younger-looking, radiant and healthy skin.

65 AED

23% OFFFeatured

Conditioner, Hair Care

Difeel Vegan Keratin Anti Frizz Shampoo 1000ml

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Highlights:

Difeel Vegan Keratin Anti Frizz Shampoo 1000ml

Tame frizz and restore silky smoothness with Difeel Vegan Keratin Anti-Frizz Shampoo. This advanced, plant-powered formula is designed to smooth unruly hair, reduce frizz, and enhance shine without compromising your values. Made with vegan keratin, this strengthening shampoo helps fortify strands, improve manageability, and protect against breakage while delivering a sleek, polished finish.

Perfect for frizzy, dry, color-treated, or damaged hair, this gentle yet effective cleanser hydrates as it cleans, leaving hair soft, bouncy, and visibly healthier after every wash.

Formulated without harsh additives, this shampoo is 100% vegan, cruelty-free, paraben-free, and phthalate-free—so you can enjoy beautiful results with clean, conscious care.

Key Features & Benefits

Anti-Frizz Control: Smooths flyaways and tames frizz for a sleek, silky finish
Vegan Keratin Infused: Plant-based keratin helps strengthen and reinforce weak strands
Hydrates & Protects: Adds moisture to help prevent dryness and breakage
Boosts Shine & Bounce: Enhances natural luster while improving softness and movement
Color Safe Formula: Gentle cleansing safe for color-treated and chemically processed hair
Clean Beauty Formula: 100% Vegan, Cruelty-Free, Paraben-Free & Phthalate-Free
For All Hair Types: Ideal for frizzy, dry, damaged, or unruly hair

155 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Jui Beauty Cream 100% Korean Pearl Essence

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Jui Beauty Cream 100% Korean Pearl Essence

JUI Beauty Cream is a luxurious skincare solution infused with 100% Korean pearl extract, known for its skin-brightening properties. It provides intensive hydration, a radiance boost, anti-aging benefits, and fast absorption. The cream is a blend of essential minerals, and antioxidants, aiming to nourish, rejuvenate, and illuminate the skin. It is suitable for all skin types and can be used as a daily glowing or part of a nighttime skincare routine. The product combines the magic of Korean pearl essence with cutting-edge skincare science, resulting in a radiant, ageless beauty.

25 AED

17% OFFFeatured

Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml 12Pieces

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Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml 12Pieces

Lady Diana Blemish Control Scrub effectively eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. It remove dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.

250 AED

11% OFFFeatured

Pastil Body Lotion Chocolate 480ml

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Pastil Body Lotion Chocolate 480ml

40 AED

8% OFFFeatured

Mitchell Organics Organic Extract Batana Oil Hair Mask 236ml

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Mitchell Organics Organic Extract Batana Oil Hair Mask 236ml

Revitalize your hair with this intensely nourishing deep-conditioning mask, powered by 100% pure Batana Oil—Honduras’ miracle oil. Enriched with hydrolyzed rice and silk proteins, aloe vera juice, and black castor oil, this rich formula penetrates deeply to restore moisture, repair damage, and reduce frizz. It strengthens strands, enhances manageability, and brings out radiant shine, making it the perfect weekly treatment for dry, dull, or overprocessed hair.

Hair Concern

• Dryness and frizz

• Damage from chemical or heat styling

• Lack of shine and elasticity

• Weak or brittle strands

• Scalp dehydration or irritation

Used on Hair Types

• All hair types

• Especially beneficial for curly, coily, thick, or chemically treated hair

• Safe for color-treated hair

How it Works

• Restores & Strengthens: Batana Oil and hydrolyzed proteins repair and fortify hair structure from within.

• Deep Moisture Penetration: Aloe vera juice, castor oil, and glycerin deeply hydrate and soothe both hair and scalp.

• Tames Frizz & Adds Shine: Smooths the cuticle and locks in moisture, leaving hair soft, manageable, and visibly healthier.

• Weekly Renewal: Ideal for use as a weekly intensive treatment to maintain healthy, strong, and vibrant hair.

Key Highlights

• 100% Pure Batana Oil
• Protein-infused for deep repair and strength
• Paraben-free, gentle, and eco-certified preservatives
• Restores shine, manageability, and elasticity
• Suitable for all hair textures and porosities

Key Ingredients

Purified Organic Aloe Vera Juice, Behentrimonium Methosulfate, Cetearyl Alcohol, Emulsifying Wax NF, Elaeis Oleifera (Batana) Kernel Oil, Black Castor Oil, Hydrolyzed Rice Protein, Hydrolyzed Silk Protein, Polyquaternium 37, Kosher Vegetable Glycerin, Ethylhexylglycerin, Phenoxyethanol (eco-certified preservative)

Directions

Apply generously to clean, damp hair, focusing on mid-lengths and ends. Leave on for 10–15 minutes, then rinse thoroughly. Use once or twice weekly as an intensive treatment.

120 AED

GIFT SET

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14% OFFFeatured

Face Wash, Skin Care

Alattar Vitamin E Face Wash Anti-Aging Appearance Facial Cleanser

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Highlights:

Alattar Vitamin E Face Wash Anti-Aging Appearance Facial Cleanser

Highlights

High Potency Vitamin E: Infused with 70,000 units of Vitamin E (70,000iu) to visibly enhance the skin’s surface and texture.
Anti-Aging Appearance: Works to visibly address signs of aging and promotes a more youthful, revitalized look.
Refines Lines and Wrinkles: Helps smooth the skin’s surface, reducing the appearance of wrinkles and fine lines.
Dark Spot Defense: Designed to diminish the look of dark spots and discoloration, supporting a clear and even complexion.
Nourishing & Whitening: A unique formula that nourishes the skin while providing a visible whitening and brightening effect.

30 AED

20% OFFFeatured

Yoko Aloe Vera Whitening Soap 100gm

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Yoko Aloe Vera Whitening Soap 100gm

With the value of aloe vera and various herbal plants that help nourish the skin Increases moisture, radiance and smoothness naturally.

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

12 AED

10% OFFFeatured

Cantu Jamaican Black Castor Oil Curl Stretch Paste 170gm

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Highlights:

Cantu Jamaican Black Castor Oil Curl Stretch Paste 170gm

Cantu Jamaican Black Castor Oil Curl Stretch Paste is a styling paste specifically designed for curly and frizzy hair. Enriched with Jamaican Black Castor Oil and Shea Butter, this paste helps define, shape and stretch curls while controlling frizz and moisturizing hair.

The Curl Stretch Paste provides strong hold and long-lasting definition for your curls. It gives the hair shine and suppleness without weighing it down or making it sticky. The natural ingredients help to nourish, strengthen and protect the hair from external influences.

Apply a small amount of Cantu Jamaican Black Castor Oil Curl Stretch Paste to towel-dried or dry hair and distribute evenly from roots to ends. Style your curls as desired by shaping with your fingers or stretching with a comb or hands. Allow the paste to dry completely and enjoy the long-lasting hold and definition.

Experience the care and definition of Cantu Jamaican Black Castor Oil Curl Stretch Paste and enjoy beautiful, defined curls all day long.

45 AED

31% OFFFeatured

Oils & Moisturizer, Skin Care

Palmer’s, Natural Vitamin E Body Oil, Fragrance Free 150ml

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Palmer’s, Cocoa Butter Formula, Vitamin E Scar Serum Fragrance Free 30ml

This concentrated serum penetrates into skin quickly, forming a moisture-proof barrier for superior skin protection.

Vitamin E (Tocopheryl Acetate) 41000 IU: Loaded with antioxidants and nutrients, Vitamin E helps improve the appearance of scars and damaged skin.

Suggested use

Apply to scars 3-4 times daily gently rubbing in. For new scars, begin applying as soon as new skin has formed, generally 2-3 weeks after skin has been damaged. Make sure the scab has come off naturally and any stitches have been removed.

45 AED

13% OFFFeatured

Skin Doctor Herbal Acne Serum10ml

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Highlights:

Skin Doctor Herbal Acne Serum10ml

Treats acne, prevents emerging breakouts and gets rid of unsightly spots.

A natural acne serum for acne prone and oily skin that is ideal to clear congested pores, prevents emerging breakouts and gets rid of unsightly spots.

How to use:

After facial cleansing, evenly drop 1-2 drops of Herbal Skin Doctor Acne Serum and apply directly onto the affected area 2-3 times daily in the morning and at night.

35 AED

10% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Strawberry Massage Cream 1000ml

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Highlights:

Silky Cool Strawberry Massage Cream 1000ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

45 AED

31% OFFFeatured

Hair Care, Hair Treatment

Aphogee Keratin and Green Tea Restructurizer 237ml

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Highlights:

Aphogee Keratin and Green Tea Restructurizer 237ml

ApHogee is one of the top companies for hair care for damaged hair. Keratin and green tea are a great combination to protect your hair from heat and chemicals. Already damaged hair is rebuilt and repaired. The frizz effect, hair breakage and split ends are a thing of the past.

110 AED

30% OFFFeatured

Serums, Skin Care, Personal Care

Joji Secret Young Phyto-Retinol Plus PDRN Rejuvenating Serum Multi Moist Cream 10gm

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Joji Secret Young Phyto-Retinol Plus PDRN Rejuvenating Serum Multi Moist Cream 10gm

35 AED

5% OFFFeatured

Silky Cool Apple Shampoo 5Litre

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Silky Cool Apple Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

11% OFFFeatured

Cantu Care for Kids Nourishing Conditioner 237ml

Conditioner, Hair Care

Cantu Care for Kids Nourishing Conditioner 237ml

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Cantu Care for Kids Nourishing Conditioner 237ml

Cantu Care for Kids Nourishing Conditioner is a nourishing conditioner specifically designed for children. This formula contains high-quality ingredients to nourish, detangle and moisturize hair.

The Nourishing Conditioner helps to make the hair soft, smooth and easy to comb. It makes the hair shiny and healthy and makes it easier to comb. The conditioner is gentle on the scalp and leaves the skin feeling pleasant.

Cantu Care for Kids Nourishing Conditioner can be applied to damp hair after shampooing. Massage gently and leave on for 3-5 minutes. Rinse thoroughly and continue with your hair care routine.

The conditioner’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Nourish your child’s hair with Cantu Care for Kids Nourishing Conditioner and enjoy soft, healthy and shiny hair. Give your child a pleasant grooming experience and encourage a positive hair routine!

40 AED