Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Skin Care

Dermaglow Gold Whitening Facewash

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Dermaglow Gold Whitening Facewash

30 AED

22% OFFFeatured

Shower Gel, Skin Care

Eclat White Fast Action Shower Gel 500ml

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Eclat White Fast Action Shower Gel 500ml

The brightening and purifying Eclat-White Shower Gel 50g is developed in strict tradition of the great lightening and purifying know to solve all your skin problems. Made with vegetable oil and natural healing products, Eclat-White Shower Gel 50g purifies your skin and the spotless leash nor the button.

35 AED

14% OFFFeatured

Sunshine Naturals Vitamin E Serum 30ml

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Sunshine Naturals Vitamin E Serum 30ml

Vitamin E Serum is a skincare product designed to provide deep hydration and effective protection against environmental aggressors. Vitamin E is known for its antioxidant properties, which help fight free radicals and reduce the signs of aging.

Benefits and Benefits:

Protects skin from damage caused by free radicals.

Provides sustained hydration that keeps skin soft.

Helps enhance skin elasticity and a healthy appearance.

Reduces the appearance of fine lines and wrinkles.

Contributes to an even skin tone and reduces pigmentation.

Soothes irritated skin and reduces redness.

How to use:

Cleanse the face well and dry gently.

Apply a few drops of serum onto fingertips.

Gently massage the serum onto your face in circular motions until fully absorbed.

30 AED

17% OFFFeatured

Mask, Skin Care, Gift Sets

Lady Diana Herbal Collection Instant Bright Lemon Peel of Mask 170ml Set of 4 Pieces

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Lady Diana Herbal Collection Instant Bright Lemon Peel of Mask 170ml Set of 4 Pieces

Lady Diana Lemon Peel of Mask is a deluxe blend of pure vital minerals to penetrate into deep skin removing all facial skin impurities, dead skin and effectively maintaining natural skin oil and moisten. It Bi-weekly application of this face mask helps to stimulate new skin cells while evenly toning resulting in a flawless, smooth and glowing skin.

100 AED

31% OFFFeatured

White Express Cream 7 Days with Carrot 500ml

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White Express Cream 7 Days with Carrot 500ml

Description: White Express lightened skin in 7 days Extra whitening cream 500 ml The White Express lightening cream ensures good care of your skin. The Buty Resorcinol complex softens and protects your body from drying out and restores radiance in 7 days. White Express Carrot – Extra Carrot 7 Days Skin Lightening Cream effectively reduces dark spots and brightens the skin in just a few days. Rich in vitamins and specially developed for black skin.

Application:

Apply morning and evening to clean, healthy skin, paying particular attention to very dry areas. Spread it lightly and evenly. Avoid contact with eyes and exposure to the sun.

45 AED

14% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Strawberry Massage Cream 500ml

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Silky Cool Strawberry Massage Cream 500ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

30 AED

Enchanteur Charming soap with Citrus and Cedarwood Extracts, 125g

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Enchanteur Charming soap with Citrus and Cedarwood Extracts, 125g

6 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Jhalak Natural Five Days Beauty Cream For Glowing Skin

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Jhalak Natural Five Days Beauty Cream For Glowing Skin

Jhalak Naturals Beauty Cream Is A Natural Beauty Cream Designed To Enhance Skin’s Natural Beauty And Provide A Spa-like Experience. It Contains Natural Extracts And Essential Oils That Promote Natural Radiance, Reduce The Appearance Of Fine Lines And Wrinkles, And Promote Collagen Production For A Firmer Complexion. The Cream Also Provides Hydration, Protects Against Environmental Stressors, And Evens Out Skin Tone. It Is Gentle And Safe, Free From Harsh Chemicals, Parabens, And Sulfates, Making It Suitable For All Skin Types, Including Sensitive Ones. To Use, Apply A Small Amount To Clean, Dry Skin And Massage In A Circular Motion.

30 AED

13% OFFFeatured

Joji Secret Young Mango Whitening Mask 30gm

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Joji Secret Young Mango Whitening Mask 30gm

Brighter, Even-Toned Skin in 15 Minutes – Mango-Powered Whitening

Transform dull, uneven skin into a luminous, fairer-looking canvas with JOJI Secret Young Mango Whitening Mask 30g. This intensive brightening mask combines mango extract, niacinamide, and vitamin C derivatives to visibly fade dark spots, even skin tone, and restore a healthy, dewy glow. Perfect for brightening skincare lovers, pre-event prep, and wholesale buyers sourcing authentic Thai beauty essentials. Made in Thailand, ships worldwide via Thai Trade Wholesale.

Key Benefits & Features

Mango Extract Brightening: Rich in vitamins A, C, E and antioxidants to gently fade dark spots and promote a radiant, even-toned complexion
Visible Whitening Power: Niacinamide + vitamin C derivatives help inhibit melanin production for a fairer-looking complexion without harsh irritation
Deep Hydration Boost: Lightweight gel-cream texture locks in moisture for plump, supple, dewy skin without stickiness
Fast-Absorbing Formula: Melts into skin instantly—no heavy residue or pillow transfer, perfect under makeup or sunscreen
Gentle for All Skin Types: Suitable for sensitive, dry, oily, or combination skin—no hydroquinone, parabens, or synthetic fragrances
Travel-Friendly 30g Size: Perfect for purse, gym bag, or carry-on—ideal for on-the-go brightening care
holesale-Ready: High-demand Thai whitening mask with bulk pricing for retailers and e-commerce sellers

35 AED

14% OFFFeatured

QEI+ Paris Oriental Serum with Argan Oil Extract 50ml

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QEI+ Paris Oriental Serum with Argan Oil Extract 50ml

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin. Oriental Toning Serum has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. It is very active against the hyper-pigmentation marks, to even the skin complexion in an efficient and lasting way. For an optimal result, use once a day, add some drops of the QEI+ Oriental Toning Serum into the QEI+ Oriental Body Lotion or the QEI+ Oriental Fine Glycerin. For better results, it is recommended to use the whole Oriental Toning Products Set.

150 AED

PRODUCTS ON SALES

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13% OFFFeatured

Scrubs, Skin Care

Silky Cool Lavender Mineral Bath Salt 750ml

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Silky Cool Lavender Mineral Bath Salt 750ml

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

35 AED

8% OFFFeatured

Hair Scalp Treatment, Hair Treatment, Shampoo, Hair Care

Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum 250ml

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Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum 250ml

Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum protects the hair from damage resulting from exposure to various external factors such as pollution, dust and styling tools. It is considered as sunscreen for the hair, nourishes the hair, adds ashine, strengthens the hair and helps protect against split ends.

It moisturizes the hair and works to increase the softness and makes it healthy, shiny and sily.

How to use:

Pump a few drops of the serum onto your palm and apply evenly onto your hair from roots to tips. Finish by blow drying hair while styling with a brush and follow wih flat iron.

60 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Noor Herbal Avocado & Aloe Vera Beauty Cream Combo Pack

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Noor Herbal Avocado & Aloe Vera Beauty Cream Combo Pack

Noor Herbal Beauty Cream is a skincare solution designed to enhance skin radiance and promote a brighter, smoother, and even-toned complexion. Formulated with avocado and aloe vera, it helps improve overall skin appearance. The product is positioned as a 7-day challenge for achieving healthier and glowing skin. Suitable for all skin types.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Alpha Arbutin, Phyllanthus Emblica Fruit Extracts, Glycyrrhiza Glabra Extract (Licorice), Sodium Ascorbyl Phosphate, Kojic Acid, Vitamin A Palmitate, Vitamin E Acetate, Vitamin B.C, Vitamin D6, Avocado Oil, Aloe Vera Extracts

How to Use?

Apply Noor Herbal Beauty Cream on affected areas twice a day.
Gently massage into the skin.

30 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Lemon Glow Ultimate Lightening Treatment Gel 50gm

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Lemon Glow Ultimate Lightening Treatment Gel 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Treatment Gel combines Lemon Peel Oil, Lingonberry Seed Oil, Mulberry Root Extract, and Licorice Extract in a lightweight treatment gel developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while promoting a clearer, smoother, and more balanced-looking complexion.

Its lightweight formula absorbs quickly with little to no residue, making it an excellent choice for oily and combination skin or for those who prefer a lighter alternative to a cream. With continued use, skin appears brighter, clearer, more even-toned, and naturally radiant.

125 AED

8% OFFFeatured

Shower Gel, Tubes, Skin Care

LightenUp Girl Lightening Shower Gel 1000ml

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LightenUp Girl Lightening Shower Gel 1000ml

LightenUp Girl’s Body Wash with Shea Butter is rich with nutrients and fatty acids formulated to hydrate your skin and leave it feeling plump. It’s rich fragrance will stay with you all day while it’s hydrating properties lock moisture into the skin.

Directions: Use as needed. Follow up with minimum SPF 30 sunscreen protection every morning, rain or shine. This will help maintain even skin tone.

Key Ingredients: Shea Butter, Coconut Oil.

120 AED

10% OFFFeatured

ActiveX Pomegranate Rejuvenating and Antioxidant-Rich Massage Lotion 1000ml

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ActiveX Pomegranate Rejuvenating and Antioxidant-Rich Massage Lotion 1000ml

Pamper your skin with ActiveX Massage Lotion 1000 Ml – Pomegranate. This rejuvenating lotion, infused with the antioxidant-rich properties of pomegranate, revitalizes your skin during a luxurious massage. The nourishing formula deeply hydrates and restores your skin’s natural radiance, leaving it smooth, supple, and glowing. Immerse yourself in the delightful aroma of pomegranate as you indulge in a rejuvenating massage experience. Embrace the rejuvenating and antioxidant-rich power of ActiveX Massage Lotion – Pomegranate for a truly indulgent treat.

45 AED

7% OFFFeatured

Trimay Hyaluron Microdelivery Peeling Gel 120ml

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Trimay Hyaluron Microdelivery Peeling Gel 120ml

Trimay Hyaluron Microdelivery Peeling Gel?with hyaluronic acid gently removes impurities, exfoliates dead cells, removes toxins, increases firmness and elasticity of the skin. The product effectively cleanses without harming the skin. The peel evens skin tone, controls sebaceous gland activity, soothes, relieves irritation and softens.

The product is suitable even for sensitive skin. Thanks to the hyaluronic acid included in the composition, the peeling gel prevents moisture loss, moisturizes and regenerates the skin, making it firmer and smoother. With regular use, skin becomes more elastic, fine wrinkles are reduced and skin tone is evened out.?Suitable for sensitive skin.

70 AED

13% OFFFeatured

Conditioner, Hair Care

Ujooba Anti-Hairfall Conditioner ARGAN 400ml

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Ujooba Anti-Hairfall Conditioner ARGAN 400ml

Revive and restore your hair with Ujooba Nourishing Conditioner infused with the luxurious goodness of Argan oil. This conditioner is specially designed to nourish and repair dry, damaged hair, leaving it soft, silky, and manageable. Argan oil is rich in essential fatty acids and antioxidants, providing deep hydration and strengthening the hair from root to tip. Ideal for daily use, this conditioner helps restore hair vitality and shine.

Key Features:

Enriched with Argan oil to nourish dry and damaged hair.
Provides deep hydration for soft, shiny hair.
Restores hair strength and vitality.
Suitable for all hair types, especially dry and damaged hair.
Comes in a 400ml bottle for regular use.

How to Use:
Apply evenly to damp hair after shampooing, focusing on the ends. Leave for 2-3 minutes before rinsing thoroughly.

35 AED

18% OFF

Shower Gel, Skin Care

Perfect White Lightening Shower Gel 1000ml

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Perfect White Lightening Shower Gel 1000ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for your skincare routine

The skin is soft, supple and radiant

45 AED

8% OFFFeatured

Conditioner, Hair Care

Sunny Isle Just For Wig, Weave, Braid & Extensions- Conditioner & Detangler 236ml

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Sunny Isle Just For Wig, Weave, Braid & Extensions- Conditioner & Detangler 236ml

Refresh and reduce frizz of dull wigs and weaves while conditioning and detangling dry/flat hair with Sunny Isle 2-in-1 Conditioner and Detangler. Expertly formulated for Synthetic & Natural: Wigs, Weaves, Braids and Extensions, this gentle, yet effective leave-in conditioner brings your hair back to life.

Features & Benefits:

Refreshes and reduces frizz of dull wigs and weaves

Infused with Sunny Isle Jamaican Black Castor Oil

Moisturizes, Detangles, and Conditions

60 AED

GIFT SET

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13% OFFFeatured

Lotion, Skin Care, Personal Care

Vaseline Men Repairing Moisture Even Tone Body Lotion 400ml

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Vaseline Men Repairing Moisture Even Tone Body Lotion 400ml

Vaseline Men Repairing Moisture Even Tone Body Lotion leaves skin feeling and looking moisturized

Relieves dry skin and protects against sun damage

Light, fast-absorbing moisturizing lotion with a non-greasy feel

Vaseline®’s hydrating body lotion calms and soothes dry skin leaving your skin feeling moisturized

35 AED

6% OFFFeatured

Veet Gold Frozen Extra Whitening 10X Shower Gel 1000ml

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Veet Gold Frozen Extra Whitening 10X Shower Gel 1000ml

This solid White body wash is a strong solution to cancel all skin problems. It whitens your skin in a very special way, your skin in a very special way, your skin appears radiant, youthful and spotless. Regular use will gradually fade, hyperpigmentation problems such as dark skin, red skin, acnes, spot and stretch mark, scars that may occur from pregnancy or use of bleaching cream. RX Saluta injection is the perfect solution to get a total perfect solution whitening effect.

Ingredient

White Glutathione, Alchol Glycerin, Soy Protein, Perfume extracts, sodium Lactate, carrot seed oil, Vitamin K Citric Acid, chloride

85 AED

10% OFFFeatured

Silky Cool Brighten and Rejuvenate Skin Face & Body Scrub Gel Gold 200ml

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Silky Cool Brighten and Rejuvenate Skin Face & Body Scrub Gel Gold 200ml

Achieve a brighter and rejuvenated complexion with our Silky Cool Face & Body Scrub Gel Gold. Infused with natural ingredients, this gel-based scrub is designed to gently exfoliate and remove dead skin cells, revealing smoother, brighter, and healthier-looking skin.

Our scrub gel is formulated to work on all skin types, even sensitive skin, without any harsh chemicals like parabens and sulfates. The blend of natural ingredients helps to brighten and rejuvenate the skin, leaving it feeling soft, supple, and refreshed.

To use, apply a small amount of the scrub gel to damp skin and gently massage in a circular motion, concentrating on areas that need extra attention. Rinse thoroughly with water and pat dry. You’ll notice an immediate improvement in the texture and appearance of your skin, with increased brightness, smoothness, and radiance.

Order your Silky Cool Face & Body Scrub Gel Gold today and experience the benefits of this amazing product for yourself. With our scrub gel, you’ll have skin that is brighter, rejuvenated, and glowing with health

45 AED

4% OFFFeatured

Fair & White Labo Derma Hydrating Body Lotion 500ml

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Fair & White Labo Derma Hydrating Body Lotion 500ml

Dry and very dry skin

The formula, enriched with emollient agents and glycerin, offers a creamy, delicately scented texture and is designed to hydrate the whole body. Hydrating care for the whole family, particularly recommended for protection against sun- and wind-induced dryness. Unrivalled comfort: for soft, supple, smooth and beautiful skin.

115 AED

7% OFFFeatured

DR.MEINAIER Collagen Hydrogel Peel Off Jelly Mask 650gm

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DR.MEINAIER Collagen Hydrogel Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

38% OFFFeatured

Valera Face Cream Vitamin E 45ml

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Valera Face Cream Vitamin E 45ml

25 AED

4% OFFFeatured

Bar Soap, Lotion, Serums, Skin Care, Gift Sets

Makari Exclusive ( Body Lotion, Serum and Soap ) 3-pc Set

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Makari Exclusive ( Body Lotion, Serum And Soap ) 3-pc Set

Illuminate and unify skin tone with this 5-pc clarifying exclusive toning gift set. Formulated with our most potent botanical ingredients, this multi-benefit gift-set reverses damage caused by severely darkened pigmentation issues such as age spots, melasma, dark spots and acne scars helping to promote a clearer, brighter all-over complexion.

Recommended for all skin types except sensitive.

Toning Cream recommended for dry, normal and maturing skin types only.

820 AED

17% OFFFeatured

Alattar Nourishing and Whitening Facial Wash Vitamin C 125ml

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Alattar Nourishing and Whitening Facial Wash Vitamin C 125ml

Al-Attar Whitening and nourishing face wash with Vitamin C.

Formulated with natural extract, it deeply cleanses the skin pores, removes dead skin cells, whitens the skin and gives a refreshing and cooling effect.

Benefits and features:

A refreshing face wash that deeply cleanses blemishes, pigmentation, acne, pimples, and blackheads.
Freckles, melasma, dark circles, makeup, and side effects.
Maintains skin hydration balance.
Its ingredients restore the natural whiteness of the skin, nourish it, and remove spots for clear skin.
Your skin will look clean, and matte and feel soft and refreshed.
Gives you intense whiteness, reduces fine lines, and helps reduce the appearance of scars and blemishes for smoother skin.Facial wrinkles and Facial smoothness.

How to use:

Put a sufficient amount of lotion on your hand and massage it on your wet face gently in circular motions. After applying the face wash and leaving it for a minute,

It’s time to rinse it with water. It is recommended to completely remove the face wash with water before drying the face with a soft towel.

Warnings:

Avoid contact of the lotion with the eyes

For external use only

keep away from the reach of the children

Keep in a cool, dry place.

25 AED

40% OFFFeatured

Green Cross Ethyl Alcohol 70% Solution with Moisturizer 250ml

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Green Cross Isopropyl Alcohol 40% Solution With Moisturizer- 250ml

Isopropyl Rubbing Alcohol 40% Solution Antiseptic – Disinfectant 250ml with moisturizer to prevent skin dryness. Formulation: Each 100ml contains 70ml of Isopropyl Alcohol Application: For disinfection, sterilization, body massage, relief of prickly heat and insect bites, hygienic purposes or general antiseptic. For use in hospital and sick room or everyday hygiene. Warning: For external use only. Do not swallow or use near eyes. For children use under adult supervision. Keep tightly capped and store at room temperature. Storage: Store at temperature not exceeding 30C.

15 AED

7% OFFFeatured

Hair Care, Hair Detangler

Reborn Beauty Hair Serum Frizz Ease 100ml

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Reborn Beauty Hair Serum Frizz Ease 100ml

Expertly formulated with a unique blend of silicones. Protect each dehydrated strand against the onset of frizz. Boosts shine. With silk proteins and natural oil extract, this frizzy hair serum smoothes for more manageable and lustrous results, and provides heat protection. Expertly formulated for medium-thick and wavy-curly hair types, but suitable for all levels of frizz. With thermal protectant. Safe for color-treated hair. DIRECTIONS OF USE:Before applying the serum, make sure your hair is moist.Uae a towel to dry them.Now take a generous amount of serum in your palms and apply it on each hair strand. Massage your hair gently for 2 minutes.

65 AED