Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Lotion, Skin Care

Smooth Diamond Amino Acid Plus Glycolic Acid Body Lotion 500ml

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Smooth Diamond Amino Acid Plus Glycolic Acid Body Lotion 500ml

Smooth Diamond Injection Gluta Terminal White with white glutathione injection is a whitening body lotion. Mega blast premium whitening with alpha arbutin, carrot oil and vitamin A, Glutathione 2000000mg.

Smooth Diamond Injection Whitening Body Lotion: Arbutin oil and extra vegetable extract can be used to get perfect looking appearance that you so much desire. It helps to eliminate dark spots, hyperpigmentation, acne and also helps improve your skin complexion.

Visible result – anti stretch mark, skin toning, anti-sunspot and brown spots. Guaranteed results within 1 week.

Direction for use: apply after bath on clean dry skin (morning and night) softly massage on skin until absorbed throughly avoid contact with eyes, if irritation occurs please discontinue use and consult your doctor.

165 AED

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Lotion, Skin Care

Smooth Diamond Acne & Tough Spot Clarifying Carrot Body Lotion 500ml

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Smooth Diamond Acne & Tough Spot Clarifying Carrot Body Lotion 500ml

Acne & Tough spot. Glowing whitening and nourishing treatment. SPF50+. Original beauty collection lotion. Contains glutathione, moroccan oil, pure Egyptian oil, turmeric acid and vitamin c.

SD Smooth Diamond Paris Body Whitening Lotion is formulated to revitalise, restoring and goes beyond whitening of the skin. It helps to glow, moisturise and brighten the skin with in 7 days. It contains anti-oxidant sunscreen, sheer daily moisture and glutathione and Kojic acid which help to heal damaged skin, scars, blemish and smoothen the skin.

Direction for use: apply morning and night daily all over the body on a cleansed skin. Gently massage till the cream absorbed completely.

165 AED

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Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

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Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

Smooth Diamond Vitamin C + Turmeric Lotion is formulated to help to combat free radicles, glow the skin and more even skin tone, it is infused with Turmeric anti-inflammatory also helps to support healthy skin, leaving the skin soothed and revitalised.

Visible result – anti stretch mark, skin toning, anti-sunspot and brown spots. Guaranteed results within 1 week.

165 AED

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Smooth Diamond Gold Halfcast Body Lotion 500ml

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Smooth Diamond Gold Halfcast Body Lotion 500ml

165 AED

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Smooth Diamond Glutathione and Lumine Halfcast Lotion 500ml

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Highlights:

Smooth Diamond Glutathione and Lumine Halfcast Lotion 500ml

Smooth diamond lotion is a product designed to get brighter attractive skin, formulated to remove dark spots from the skin. Achieve flawless, radiant skin with our exclusive formula! Experience the confidence boost and compliments that come with a clear and even complexion. Discover smoother, brighter skin today with our Smooth Diamond Halfcast Lotion.

Benefits Of Smooth Diamond Halfcast Lotion

Gives your skin a brighter and attractive look
Helps remove dark spots from the skin
Gives you a flawless and radiant skin
Contains Vitamin C to ensure your skin is perfectly nourished

How To Use

Apply morning and night, all over the body on a cleansed skin (After taking your bath). Gently massage the lotion into your skin till it absorbs completely.

165 AED

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EOS Shea Better Cashmere Whipped Oil Butter Vanilla Cashmere 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Vanilla Cashmere 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myristic acid, citric acid, hexamethylindanopyran, vanillin, benzyl benzoate.

Made in USA with global materials.

95 AED

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EOS Shea Better Cashmere Whipped Oil Butter Pink Champagne 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Pink Champagne 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Made in USA with globally materials.

95 AED

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EOS Shea Better Cashmere Whipped Oil Butter Fresh & Cozy 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myrístic acid, citric acid, benzaldehyde, benzyl salicylate, coumarin, hydroxycitronellal, trimethylcyclopentenyl methylisopentenol, vanillin.

Made in USA with global materials.

95 AED

5% OFFFeatured

EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

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Highlights:

EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myrístic acid, citric acid, benzaldehyde, benzyl salicylate, coumarin, hydroxycitronellal, trimethylcyclopentenyl methylisopentenol, vanillin.

Made in USA with global materials.

95 AED

8% OFFFeatured

EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

Shower Gel, Skin Care

EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

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EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Vanilla Cashmere

Whipped vanilla, soft musk & cozy caramel.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

110 AED

LATEST PRODUCTS

25% OFFFeatured

Serums, Skin Care

Vitamin White Serum with Vitamin Cocktail 50ml

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Vitamin White Serum with Vitamin Cocktail 50ml

The Vitamin White Body Serum, with a fruit cocktail, is a clarifying and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

Application

After showering or bathing, apply serum to damp skin. In order to repair and hydrate it. Full use of the range is recommended.

30 AED

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Fair & White Original Glutathione Extra Anti-Dark Spot Brightening Serum 30ml

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Fair & White Original Glutathione Extra Anti-Dark Spot Brightening Serum 30ml

Target and reduce dark spots! This unique serum contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Its luscious texture is ideal for applying its anti-dark spot benefits. For radiant, soft and even-looking skin with a revitalized look.

105 AED

20% OFFFeatured

Diana Egg White Soap to Lift Of Oily Skin 125gm

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Diana Egg White Soap to Lift Of Oily Skin 125gm

Formulated for cleansing and potential skin benefits

Contains egg white extract, known for potential skincare benefits

Skin Type: Suitable for various skin types

Usage:

Use as a regular soap for body and face cleansing

Intended for daily use

20 AED

13% OFFFeatured

AR Gold Beauty Complete Whitening & Firming Body Lotion 500ml

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AR Gold Beauty Complete Whitening & Firming Body Lotion 500ml

AR Gold Beauty Complete Whitening and Firming Body Lotion is designed to brighten and tighten your skin. It helps reduce dark spots, smooth rough areas, and gives your body a firm, healthy glow. With daily use, your skin feels softer, more even-toned, and refreshed.

65 AED

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Bar Soap, Shower Gel, Skin Care

Shea Moisture African Black Soap Bar Soap 230gm

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Shea Moisture African Black Soap Soothing Body Wash 384ml

Say goodbye to blemishes on your acne-prone skin with this SheaMoisture African Black Soap Body Wash. African black soap is a time-honored beauty secret and we’ve created our own black soap body wash formula made from natural ingredients such as skin-quenching certified organic Shea Butter and Cocoa Pod Ash. The addition of Oats helps our formula gently cleanse the skin, helping remove impurities and dead skin cells that often afflict troubled skin. Oat Extract also helps calm skin, while soothing Aloe brings needed conditioning to dry skin.

This all-purpose naturally balancing body wash combines can be a welcome addition to your skin cleansing and clarifying routine. Use it to reduce blemishes on the face and body in place of ordinary soap.

45 AED

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ActiveX Coffee Facial Mud Mask 500ml

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ActiveX Coffee Facial Mud Mask 500ml

Energize your skin with ActiveX Facial Mud Mask 500ml in the Coffee variant. This invigorating mud mask is infused with the rich aroma of coffee, known for its exfoliating and energizing properties. It gently exfoliates, removes impurities, and revitalizes the skin, leaving it smooth, refreshed, and renewed. Indulge in the rejuvenating experience of ActiveX Facial Mud Mask Coffee.

30 AED

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Donkey Milk Foaming Face Wash Blue 150ml

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Donkey Milk Foaming Face Wash Blue 150ml

Revitalize your skin with the luxurious Donkey Milk Foaming Face Wash. Infused with the nourishing properties of donkey milk, this gentle foaming face wash is packed with essential vitamins, minerals, and natural enzymes. Together, these ingredients work to promote a youthful, radiant complexion while gently cleansing the skin.

Key Benefits:

Natural and Gentle: Suitable for all skin types, including sensitive skin, offering a gentle cleanse without irritation.

Nourishing and Hydrating: Enriched with vitamins and minerals to deeply moisturize and regenerate the skin for a soft, smooth texture.

Brightening: Helps even out skin tone, promoting a brighter and more radiant appearance.

Soothing and Calming: Reduces inflammation and soothes irritated or sensitive skin, providing a calming cleanse.

Deep Cleansing: Effectively removes dirt, oil, and impurities without stripping the skin’s natural moisture.

35 AED

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Carrot Glow Exfoliating Purifying Soap 200gm

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Carrot Glow Exfoliating Purifying Soap 200gm

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Exfoliating Purifying Soap combines the Carrot Oil & Vitamins A, K, E Complex with natural Apricot Seed Extract in an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. It gently cleanses away impurities, excess oil, and dead skin cells, leaving skin feeling refreshed, smoother, and visibly healthier.

Gentle exfoliation helps reveal softer, more radiant-looking skin while preparing the face and body for the rest of your Carrot Glow skincare routine. With continued use, skin appears brighter, smoother, more even-toned, and naturally radiant.

95 AED

33% OFFFeatured

Creams, Face Cream, Spot Corrector, Skin Care

Sandal Whitening Beauty Cream 30gm

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Highlights:

Sandal Whitening Beauty Cream 30gm

Sandal Beauty Cream contains nothing but only natural ingredients to replenish your skin and give your face a rejuvenating vital glow. It looks after your dark spots, fine lines, and wrinkles.

Has longer lasting impact on your skin
Superb healing agent for dry, flaky, rough sun-damaged skin,
It is 100% safe to use as it has no side effects
Made from all-natural herbs like sandalwood
It keeps your skin moisturized and hydrated throughout the day and night with a very small amount.

How to use sandal cream

Wash your face with lukewarm water
Apply some sandal whitening cream on your skin
Lightly Massage the skin until absorbed In Your Skin
Using sandal whitening cream twice a day Gives You Better Results. High-Quality Natural And Botanical Ingredients
Use frequently for great results
From Moisture Loss And Makes Your Skin Smoother And Glower.

20 AED

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Moisturizers, Oils & Moisturizer, Skin Care

Fair and White Exclusive Vitamin C Glycerin 250ml

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Fair and White Exclusive Vitamin C Glycerin 250ml

All the antioxidant and regenerating properties of Vitamin C in one single brightening and moisturizing care. Glycerin’s moisturizing and moistening active ingredients make your skin mat and supple. This vitamin-rich care product can be used every morning to guarantee a softer and a more radiant skin.

135 AED

PRODUCTS ON SALES

18% OFFFeatured

Conditioner, Hair Care

Double Sheen Shea Butter for Natural Hair Leave-in conditioning Creme 453gm

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Double Sheen Shea Butter for Natural Hair Leave-in conditioning Creme 453gm

Double Sheen Shea Butter Nourishing Grow Oil Instantly nourishes and conditions the scalp to help stimulate and strengthen the hair. Enriched with vitamins and natural oils to help restore and repair damaged , dry over processed hair.

Key benefits

Instantly nourishes and conditions the scalp to help stimulate and strengthen the hair. Also help to restore and repair damaged , dry over processed hair.

45 AED

14% OFFFeatured

Serums, Tubes, Skin Care

Pure White Gold Glowing Dark Spot Corrector Serum 30ml

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Pure White Gold Dark Spots Corrector DSC Revitalising Face Serum 30ml

Pure White Cosmetics GOLD Glowing Dark Spot Corrector Serum, the ultimate solution for achieving radiant, flawless skin. This luxurious serum is meticulously crafted to target and correct dark spots, hyperpigmentation, and uneven skin tone, unveiling a luminous complexion.

Formulated with premium ingredients including gold particles, this serum not only corrects imperfections but also nourishes and revitalizes the skin, leaving it with a coveted golden glow. The powerful blend of potent botanical extracts and vitamins works synergistically to fade dark spots and blemishes, revealing a more even, youthful complexion.

With consistent use, Pure White Cosmetics GOLD Glowing Dark Spot Corrector Serum effectively diminishes the appearance of stubborn dark spots, revealing brighter, more luminous skin. Its lightweight, fast-absorbing formula penetrates deep into the skin, delivering intensive treatment where it’s needed most.

30 AED

13% OFFFeatured

Alattar Classic Glycerin Body Lotion Skin Appearance & Comfort Balancer

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Highlights:

Alattar Classic Glycerin Body Lotion Skin Appearance & Comfort Balancer

Highlights

Skin Texture Refinement: Designed to improve the tactile quality of the skin surface across the body.
Glycerin Complex: Features a classic glycerin base known for its smooth application and absorption.
Deep Comfort: Provides a pleasant sensation of lasting comfort suitable for use after showering or physical activity.
Appearance Enhancer: Works to improve the visual clarity and overall polished look of the skin.
Generous Pump Bottle: Supplied in a large container with a convenient pump dispenser for easy daily application.

35 AED

13% OFFFeatured

Eveline Food for Hair Aroma Coffee Hair Shampoo 20ml

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Highlights:

Eveline Food for Hair Aroma Coffee Hair Shampoo 20ml

A shampoo for weak and hair prone to hair loss, accelerating the hair growth process and improving the appearance and condition of the hair.
With a pleasant coffee aroma and enriched with moisturizing and nourishing ingredients for the hair.
Contains natural coffee extract, which stimulates the work of hair follicles.
Contains red pepper extract capable of increasing blood flow.
Contains Guarana extract that revitalizes, regenerates, and strengthens hair.

Your ideal product for thicker and stronger hair from Eveline.

35 AED

10% OFFFeatured

Moroccan Oil Bath Soap Eucalyptus Oil 1000ml

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Highlights:

Moroccan Oil Bath Soap Eucalyptus Oil 1000ml

Aromatic Oil Bath Soap Eucalyptus: 100% natural soap suitable for all skin types. Enriched with eucalyptus oil for a calming and aromatic bathing experience.

Black Moroccan Soap: Formulated with traditional black Moroccan ingredients providing luxurious lather that effectively cleanses the skin without stripping away its natural moisture.

Calming Aromatic Blend: Infused with eucalyptus oil, the soap creates a calming and aromatic herbal blend that enhances the bathing experience.

Stimulating and Refreshing: The blend of eucalyptus oil in the soap stimulates the senses and invigorates the mind leaving the skin feeling refreshed.

Relaxing Bathing Experience: It offers a soothing and relaxing bathing experience, allowing you to unwind and de-stress

45 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Pure Grapeseed Oil 150ml

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Highlights:

Mamado Aromatherapy Pure Grapeseed Oil 150ml

Mamado aromatherapy 100 percent pure grapeseed oil is light odourless and multipurpose oil with mild astringent and emollient properties.
This versatile oil contains several vital fatty acids.
Its rich, silky texture is wonderful for soothing away dryness and irritation and is appropriate for all skin types since it wont clog pores or cause break outs.

40 AED

13% OFFFeatured

Eveline Gel Laque Nail Polish

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Highlights:

Eveline Egyptian Miracle Lip Balm 12ml
Complete your look with a professional touch with Eveline Nail polish, which combines a professional gel finish with the ease of application in the comfort of your own home.
It features a unique formula that provides high-shine coverage with intense color that lasts for hours without the need for a UV lamp.
- Perfect coverage that lasts up to 7 days without peeling or fading.
- It features a wide brush design.
- It gives nails perfect and even application.
- Quick-drying formula.
- Available in a variety of shades.

35 AED

6% OFFFeatured

The Doux Get Honey Hair & Scalp Serum 59ml

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Highlights:

The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

85 AED

10% OFFFeatured

Precious Skin Alpha Arbutin Collagen Body Serum 45ml

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Highlights:

Precious Skin Alpha Arbutin Collagen Body Serum 45ml

Brightening and Whitening: Contains Alpha Arbutin, which helps lighten dark spots and evens skin tone, promoting a brighter complexion.
Collagen-Enriched: Infused with collagen to help improve skin elasticity and firmness, giving the skin a smoother and more youthful appearance.
Deep Hydration: Provides long-lasting moisture, leaving the skin soft, smooth, and well-hydrated.
Suitable for All Skin Types: Gentle enough for daily use on all skin types.
Light and Non-Greasy: Absorbs quickly into the skin without leaving a greasy residue.
How to Use:
Apply to the body after showering and massage gently until fully absorbed. Use daily for best results.

45 AED

18% OFFFeatured

AB Naturals Coconut Extracts Shampoo Sulfate Free 500ml

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AB Naturals Coconut Extracts Shampoo Sulfate Free 500ml

Get ready for a luxurious hair wash experience with Ab Naturals Coconut Extracts Shampoo Sulfate FREE. Our shampoo is designed to cleanse your hair without stripping it of its natural oils and moisture. Made with natural coconut extracts, this shampoo provides deep hydration and nourishment to your hair, leaving it soft, silky, and healthy-looking.

45 AED

GIFT SET

8% OFFFeaturedOut Of Stock

Hair Care, Relaxer

Dr. Miracle’s No-Lye Relaxer Regular

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Highlights:

Dr. Miracle’s No-Lye Relaxer Regular

Enriched with vitamins, jojoba, sweet almond and coconut oil, this relaxer system leaves your hair smooth, strong, healthy and shiny.

55 AED

Oils & Moisturizer, Skin Care

Bio-Oil Specialist Skin Care Oil 125ml

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Highlights:

Bio-Oil Specialist Skin Care Oil 125ml

Bio Oil Skincare Body Oil, Vitamin E, Serum for Scars Stretchmarks, Face Body Moisturizer, All Skin Types

HELPS IMPROVES APPEARANCE OF SCARS AND STRETCH MARKS – Dermatologist recommended and clinically proven for scars, stretch marks, uneven skin tone and so much more.

PACKED WITH NATUAL OILS – Vitamin E helps maintain healthy looking skin while natural Chamomile and Lavender Oil calm and soothe.

LOCKS IN ESSENTIAL HYDRATION WITHOUT CLOGGING PORES – Bio-Oil Skincare Oil is a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture.

PLANET & ANIMAL FRIENDLY — Vegan friendly, paraben free, cruelty free, non-comedogenic, and 100% recyclable

FORMULATED FOR ALL SKIN TYPES – Helps soften skin for all types, tones, textures and safe for use on face and body and won’t clog pores.

55 AED

7% OFFFeatured