Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Bioskin Lightening Body Lotion 150ml

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Bioskin Lightening Body Lotion 150ml

Bioskin Body Lotion moisturizes and lightens your skin gradually. The pomegranate extracts it contains enhance its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

20 AED

14% OFFFeatured

Viva White Whitening Body Cream 150g

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Viva White Whitening Body Cream 150g

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

30 AED

8% OFFFeatured

Fifty’s Beauty Ageless Extratone Fade Milk PLUS 300ml

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Fifty’s Beauty Ageless Extratone Fade Milk PLUS 300ml

This smoothing milk features our special tropical plant extracts formulated to significantly help brighten, reduce appearance of dark mark and smooth uneven skin tone. With the incorporation of Shea butter and Cashew nut seed oil, this body milk nurtures, protects, and has a remarkable moisturizing effect.

A non-oily formula in liquid form designed to significantly brighten, nurture and hydrate skin, while it absorbs easily.

115 AED

20% OFFFeatured

Rapid Clair Super Lightening Antiseptic Soap 100gm

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Rapid Clair Super Lightening Antiseptic Soap 100gm

Intensively nourishes, lightens and strengthens the body.

White Absolute

Rapid Clair Super Eclaircissant Body Lotion is a body milk

Which intensively nourishes the skin and effectively

Fight against hyper-pigmentation (black spots) enriched with vegetable

Extracts universally recognised for their healing, lightening, and refreshing properties.

20 AED

7% OFFFeatured

Cetaphil Gentle Foaming Cleanser dry to Normal Skin, Sensitive Skin 236ml

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Cetaphil Gentle Foaming Cleanser dry to Normal Skin, Sensitive Skin 236ml

Gentle Foaming Cleanser – Gently Cleanses without Leaving Skin Dry or Tight – Rich Airy Lather – For All Skin Types – Fragrance Free & Suitable For Sensitive Skin 8oz

130 AED

20% OFFFeatured

Eye & Lip Care, Skin Care

Trimay Hydro Lifting Gel Eye Patch 84gm

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Trimay Hydro Lifting Gel Eye Patch 84gm

Trimay Hydro Lifting Gel Eye Patch revives your eyes and emphasizes your natural beauty.

Key Features:

Revitalizes : If your eyes are the mirror of your soul, then Trimay Hydro Lifting Gel Eye Patch is the solution to restore your radiance. With this product, you can revive your eyes in just minutes!

Deep hydration: rich formula in Glycerin, Ceramide and Hyaluronic Acid ensures deep and long-lasting hydration.

Quality Ingredients: With an impressive list of active ingredients, including Ceramide, Placenta Protein and Many Others, Trimay Hydro Lifting Gel Eye Patch gives you all the benefits you need to keep your skin healthy and glowing.

Hydro Lifting Technology: Thanks to the gel enriched with pine extract and ceratonia siliqua (carob), this patch provides a lifting effect, reducing signs of fatigue and aging.

120 AED

5% OFFFeatured

Anua Heartleaf 87 Low PH Deep Cleansing Water 500ml

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Anua Heartleaf 87 Low PH Deep Cleansing Water 500ml

Face Anua Heartleaf 87 Low pH Deep Cleansing Water is a gentle yet effective cleansing solution that helps remove makeup, dirt, and impurities while maintaining the skin’s natural pH balance. Formulated with 87% heartleaf extract, it soothes and calms the skin, making it ideal for sensitive skin types. This cleansing water aims to deeply cleanse without stripping the skin of its essential moisture, leaving it feeling refreshed and hydrated.

95 AED

10% OFFFeatured

Alattar Apki Seeds Natural Face Plumping Cream 360ml

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Alattar Apki Seeds Natural Face Plumping Cream 360ml

How to use for best results:

It is recommended to cleanse the skin, then apply the cream and massage the cheeks and forehead areas in gentle circular motions from the bottom up for 5-10 minutes daily.

Highlights

Cheek plumping and filling: Contains natural ingredients that safely enhance the size of fat cells in the cheek and facial areas.
Tightens skin and fights wrinkles: It helps fill in fine lines thanks to its deep nourishment of the tissues.
Deep hydration: Its formula, rich in oils and shea butter, provides intense hydration that prevents dryness of the skin, which causes a thin facial appearance.
Natural and safe ingredients: Extracted from African akabi seeds, known for their benefits in increasing feminine areas.

45 AED

11% OFFFeatured

D.E.S 5.5 Lightening Cream with Baobab Oil 300ml

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D.E.S 5.5 Lightening Cream with Baobab Oil 300ml

Concentrated in baobab oil, DES lightening beauty cream hydrates, reduces spots and makes the skin infinitely soft. Its extra rich formula enhances the radiance of the complexion, brightens the skin and improves its luminosity. Pleasantly scented, DES guarantees a clear and luminous complexion.

40 AED

13% OFFFeatured

Valera Mud Mask Licorice

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Valera Mud Mask Licorice

35 AED

PRODUCTS ON SALES

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13% OFFFeatured

Hair Care, Hair Growth

Wonder Gro Jamaican Black Castor Oil Styling Gel 454gm

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Wonder Gro Jamaican Black Castor Oil Styling Gel 454gm

Wonder Gro Jamaican Black Castor Oil Styling Gel strengthens, nourishes, and promotes healthy hair growth. Our signature blend is an alcohol-free, non-flaking formula that will leave your hair with a healthy shine and superior hold.

35 AED

15% OFFFeatured

Hair Care, Hair Styling Products

African Pride Moisture Miracle Aloe & Coconut Oil Deep Conditioner 340gm

African Pride Moisture Miracle Aloe & Coconut Oil Deep Conditioner 340gm

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African Pride Moisture Miracle Aloe & Coconut Oil Deep Conditioner 340gm

This hydrating deep conditioner is moisture-rich, infused with Aloe, Coconut Oil and other natural ingredients to help restore and repair damaged hair, while deeply imparting lasting moisture. Leaving coils and curls manageable, hydrated and strengthen.

HOW TO USE IT

Apply to hair in section partings and comb through for even distribution. Leave in 15 minutes. Rinse thoroughly. For deep penetrating treatment, cover hair with plastic cap and apply moderate heat for up to 30 minutes. Rinse thoroughly.

55 AED

13% OFFFeatured

Donkey Milk Protect Sunblock SPF 60 130ml

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Donkey Milk Protect Sunblock SPF 60 130ml

The Donkey Milk Protect Sunblock is the ultimate sun protection solution for all skin types, available in two powerful variants SPF 90 PA+++ for extra protection and SPF 60 PA+++ for moderate coverage. Formulated with natural donkey milk extract, this sunblock not only provides superior UVA/UVB protection but also helps lighten, mattify, and moisturize your skin, leaving it feeling soft, nourished, and well-protected throughout the day.

Key Benefits:

Superior Sun Protection: Offers broad-spectrum UVA/UVB protection to shield skin from harmful sun rays.
Lightens and Brightens: Helps even out skin tone for a radiant, glowing complexion.
Mattifies Skin: Controls shine and helps maintain a matte finish, ideal for oily or combination skin.
Moisturizes and Nourishes: Infused with donkey milk extract to hydrate and nourish your skin, preventing dryness.
Water and Sweat Resistant: Quick-absorbing formula that provides long-lasting protection during outdoor activities.

Features:

Natural Donkey Milk Extract: Rich in vitamins and minerals, it nourishes and moisturizes while protecting the skin.
SPF 90 PA+++ and SPF 60 PA+++: Choose between stronger protection (SPF 90) or moderate coverage (SPF 60) based on your needs.
Lightweight Formula: Absorbs quickly and does not leave a greasy residue, perfect for daily wear.
Non-Irritating: Suitable for all skin types, including sensitive skin.

35 AED

17% OFFFeatured

Skin Doctor Face & Body Matcha Green Tea Cream Scrub 200ml

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Skin Doctor Face & Body Matcha Green Tea Cream Scrub 200ml

Exfoliating and moisturizing at once!

Skin Doctor Face & Body Matcha Green Tea Cream Scrub’s unique formulae contains natural exfoliating particles and matcha green tea which gently exfoliate the skin without any side effects, for a radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin type

25 AED

3% OFFFeatured

Shower Gel, Skin Care

Bismid Skin Whitening Refining Bath Black 2000ml

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Bismid Skin Whitening Refining Bath Black 2000ml

Bismid skin whitening refining bath gives you a fairer and more even skin tone through triple action of the innovative ingredient that helps the skin to reduce wrinkles. It is enriched with Vitamin C to gradually lighten your complexion for fairer and more beautiful skin.

160 AED

14% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Strawberry Massage Cream 500ml

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Silky Cool Strawberry Massage Cream 500ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

30 AED

13% OFFFeatured

Hair Care, Hair Oil, Shampoo

Skin Doctor Shea Butter Regenerating Hair Oil Replacement 200ml

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Skin Doctor Shea Butter Regenerating Hair Oil Replacement 200ml

Skin Doctor Shea Butter Regenerating Hair Oil Replacement offers a non-greasy formulae and protects the hair from heat as well as deep moisturizing and strengthening the hair strands.
Excellent moisturizer, ultimate softening and strengthening for brittle, dry and damaged hair.
– No sulphate.
– No paraben.
– Vegan formula.
– Natural active ingredients.

Apply the product on your palm, rub them together and massage gently from roots to the tip of your hair. Can be used for dry hair (for styling) and wet hair (for manageability).

Ingredients

35 AED

18% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment, Shampoo

Skin Doctor Garlic Dandruff Shampoo 200ml

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Skin Doctor Garlic Dandruff Shampoo 200ml

Specially formulated for scalp stimulation and deep cleansing of hair dandruff.

Garlic has been grown for over 5,000 years, making it one of the oldest cultivated plants. Its unique extracts contain special properties, well-known for nourishing and soothing effects. Researchers at Skin Doctor Laboratories have selected plump and firm garlic bulbs, to stimulate the hair bulb, thereby nourishing the hair.
This special shampoo combines natural garlic with Vitamin B complex (B5-B6-B8) known for its capacity to reinforce hair structure and stimulate growth. It is specially formulated to remove dandruff and relieve Itching scalp while nourishing for a healthy hair and scalp. It also helps improve the scalp condition and hygiene.

45 AED

20% OFFFeatured

Skin Doctor Gold Glow Whitening & Correcting Serum 60ml

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Highlights:

Skin Doctor Whitening & Correcting Serum Gold Glow 60ml

Skin Doctor Gold Glow Serum is formulated with high concentrations of vitamins and nutrients which make it an ideal daily addition to your skincare routine. Almond oil, an incredibly gentle yet effective oil, is suitable for any skin type, including sensitive, dry, or oily. Its specialized components can deeply cleanse pores without blocking them, treating issues such as sunburn, eczema, Stretch marks, knuckle, and black head.

Benefits

Eliminate sunburn and eczema.
Reduce stretch marks, and knuckles.
Rebuild dead cells.
Revitalizes youthful skin.
Smooth and flawless skin.

Side Effects/Caution

External use only. Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children.

60 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Mais Crespinhos 1000gm

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Highlights:

Skala Hair Treatment Cream Mais Crespinhos 1000gm

For frizzy and curly hair

Free of Sulfate, Paraben, Petrolatum, Silicone and Mineral Oil

CO-WASH!

The Skala Expert #MaisCrespinhos line is here to make your frizzy and curly hair care routine easier! We’ve combined active ingredients that provide nutrition, shine and an anti-frizz effect. What’s more, the entire line is free of sulfates, parabens, petrolatum and mineral oil. And the best of all is yet to come: it can be used as a Treatment Cream and Combing Cream. Just apply it and leave it on all day. It eliminates frizz, nourishes, gives life to dull hair, just the right amount of volume and gently shapes hair without leaving any residue. The #MaisCrespinhos Kids line is suitable for children over 3 years old.

85 AED

GIFT SET

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14% OFFFeatured

Creams, Skin Care

Noor Hair Removal Cream Cucumber

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Noor Hair Removal Cream Cucumber

Noor Gold Hair Removal Cream is an easy and effective solution for removing unwanted hair while leaving the skin soft and smooth. Enriched with cucumber, it is designed for use on various body areas, including sensitive regions. The formula works quickly, helping achieve clean and silky skin in minutes.

Benefits

Removes unwanted hair gently and quickly
Leaves skin soft, smooth, and silky
Helps keep skin moist and supple after hair removal
Suitable for sensitive skin and delicate areas

Ingredients

Aqua (Water), Cosmo Wax-D, Cetyl Alcohol, Mineral Oil, Sorbitol, Calcium Hydroxide, Sodium Hydroxide, Thioglycolate, Aloe Vera, Vitamin E, Perfume.

How to Use?

Apply Noor Gold Cream Hair Remover on the desired area.
Leave for five to seven minutes.
Remove all the cream with the provided plastic spatula.
Rinse thoroughly with water.
Store at room temperature and avoid exposure to direct sunlight.

30 AED

7% OFFFeatured

JRA Brightening Lotion 300ml

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Highlights:

JRA Brightening Lotion 300ml

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Gel is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

70 AED

11% OFF

Waouh Clarifying Complexion Correction Lotion 450ml

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Highlights:

Waouh Clarifying Complexion Correction Lotion 450ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

40 AED

17% OFFFeatured

Diaper Rash Creams, Kids & Baby Care

Sebamed Baby Diaper Rash Cream 100ml

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Sebamed Baby Diaper Rash Cream 100ml

Your baby’s bum can often become sore, from skin irritations, the cold, diapers and much more. To prevent the pain and them suffering time and time again invest in this diaper dermatitis Sebamed Baby Rash cream; it will protect your little one from aggressive substances that may cause inflammation of your baby’s delicate skin. 100ml

25 AED

20% OFFFeatured

Tiatio Exfoliating Skin Lightening Soap 190g

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Highlights:

Tiatio Exfoliating Skin Lightening Soap 190g

This soap cleans and purifies the skin. Its shea butter concentrate softens and heals your skin. Its cleansing power removes impurities and excess sebum preparing your skin to apply the cream.

The soap cleans and purifies the skin. Its shea butter concentrate softens and heals your skin. It’s cleansing power removes impurities and excess sebum preparing your skin to apply your cream

20 AED

35% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Men Petroleum Jelly Fresh 100ml

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Highlights:

Vaseline Blueseal Men Petroleum Jelly Fresh 100ml

Enriched with fast penetrating nutrients that relaxes sensitive and dry skin

Has pure extracts of natural petrolatum which offers numerous benefits

Locks in moisture to help lips recover from discomfort

jelly locks in moisture to help dull, dry skin heal with a light aloe fragrance

13 AED

10% OFFFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo, Skin Care

Sebamed Baby Detangling Shampoo 250ml

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Highlights:

Sebamed Baby Detangling Shampoo 250ml

Sebamed shampoo 250ml is a mild shampoo with a pH value of 5.5, which is the natural pH of the skin. Featuring a paraben-free formula, this Sebamed shampoo is safe for your baby. It does not contain any perfume and is 100 percent soap-free to minimizes the risk of skin dryness. This mild shampoo assures you of no tears in the bathroom. You can buy this baby Sebamed shampoo bottle online at an extremely affordable price and treat your baby to a gentle caring hair wash each day.

45 AED

18% OFFFeatured

R&D Care Papaya Whitening Body Lotion 600ml

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Highlights:

R&D Care Papaya Whitening Body Lotion 600ml

Whitening body lotion instantly boosts moisture & skin tone

Made with full of highly nutritious active ingredients helps to protect from UV rays

Product is enriched with papaya extract, Vitamin C & E

It give vibrant, radiant and healthier looking skin

Vitamin C & E are rich in antioxidants that significantly brighten the skin

Papaya enzyme encourages skin cells turnover with no irritations to reveal a smoother and more radiant complexion

45 AED

4% OFFFeatured

Pr. Francoise Bedon Paris Lightening Cream Energie 50ml

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Highlights:

Pr. Francoise Bedon Paris Lightening Cream Energie 50ml

Pr. Francoise Bedon Energie Lightening Cream has been formulated with vitamins that help nourish the skin to a softer and brighter complexion.The skin tone is left to be even and healthier.

Aloe Vera plant and multivitamin enriched cream treatment helps cell renewal and brightens the complexion leaving the skin more youthful and rejuvenated.

125 AED

20% OFFFeatured

Creme 21 Intensive Moisturizing Cream Soap 125gm

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Highlights:

Creme 21 Intensive Moisturizing Cream Soap 125gm

Creme 21 is a creamy, highly moisturizing soap enriched with vitamin E and almond oil. It works to deeply moisturize and nourish the skin. It contains a special formula that works to form a protective barrier on the surface of the skin to maintain hydration, in addition to vitamin E and almond oil, which enhance the renewal and hydration of the skin.

Benefits and features:

The soap contains a creamy formula rich in almond oil to effectively moisturize the skin.
It contains vitamin E, which helps nourish and moisturize the skin.
Gently cleanses the skin and removes dirt and impurities without drying it out.
Gives the skin a refreshing and pleasant scent after use.
Suitable for all skin types including dry and sensitive skin.
It contains natural almond oil, which enhances the elasticity and softness of the skin.
The creamy formula of the soap makes it easy to use and can be easily washed off the skin.

How to use:

Wet the face and body with water.

Gently massage the soap into the skin in circular motions to form foam.

Rinse off the soap with water.

Gently dry the face and body with a clean towel.

20 AED