Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Gift Sets, Skin Care

LightenUp Skin Brightening Kit Body Lotion , Dark Spot Gel, Exfoliating Body Wash

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LightenUp Skin Brightening Kit Body Lotion , Dark Spot Gel, Exfoliating Body Wash

The LightenUp Skin Brightening Kit is a comprehensive skincare solution designed to combat hyperpigmentation, dark spots, and uneven skin tone. This all-in-one kit includes a hydrating body lotion, targeted dark spot gel, brightening serum, exfoliating body wash, and face scrub, suitable for all skin types. Experience the rejuvenating power of nature while enjoying exceptional customer support.

430 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Chamomile Massage Oil 500ml

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Silky Cool Chamomile Massage Oil 500ml

Promotes better nourishment and hydration of the skin. Helps relax, flush out toxins, tighten skin, and get a brighter complexion.

35 AED

9% OFFFeatured

Silky Cool Rose Foot & Body Scrub Gel 1000ml

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Silky Cool Rose Foot & Body Scrub Gel 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

50 AED

20% OFFFeatured

Creams, Skin Care, Spot Corrector

Goree Lycopene Beauty Cream with SPF 30 35gm

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Goree Lycopene Beauty Cream with SPF 30 35gm

Skin feels soft and supple after the application

Delivers essential moisturisation for healthy glowing skin

Helps improve skin tightness and reduce signs of aging

20 AED

14% OFFFeatured

Rdl Extract Rose Brightening Hand And Body Lotion 600ml

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Rdl Extract Rose Brightening Hand And Body Lotion 600ml

RDL Rose Body Lotion 600 ml is a deeply moisturizing body lotion enriched with the soothing fragrance of fresh roses. Its lightweight, non-greasy formula helps nourish and hydrate dry skin, leaving it soft, smooth, and delicately scented throughout the day. Ideal for daily use, this lotion absorbs quickly and helps maintain healthy-looking skin while providing long-lasting moisture.

30 AED

10% OFFFeatured

A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 500ml

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A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 500ml

An innovative formula of concentration Milky Lotion, enriched with Lycopene Tomato Extract and skin nutrients form natural essences, including UV protection for lightening, clear and smooth skin with a healthy glow. Its light texture is fast-absorbing and non-greasy.

* Milk Protein moisturizes skin, rendering it irresistibly soft, smooth and supple.

* Nanowhite Glutathione reduces dark spots and slows down pigmentation; lightens skin tone naturally.

* Kojic prevents melanin formation, conditions skin so that freckles and dark spots gradually fade away, revealing

clearer skin.

* Tomato Extract is rich with Lycopene, which fights free radicals, prevents wrinkles, keeping skin soft and smooth.

✔ 3X Whitening Firming Skin

Direction: Apply Abonne Miracle Spa Milk UV Whitening Lotion all over the body. Sin will become radiant and its tone will be naturally lightened after daily use.

45 AED

20% OFFFeatured

Creams, Spot Corrector, Skin Care

Ujooba Makhmaria Hair And Body Perfume Fragrance Cream 250ml

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Ujooba Makhmaria Hair And Body Perfume Fragrance Cream 250ml

Uojoba Makhmariya is a luxurious blend of cosmetic and skincare ingredients crafted from natural materials that are gentle and safe for the skin. When applied, it deeply moisturizes the skin, leaving it soft, hydrated, and fragrantly fresh. This product provides a soothing and beautiful fragrance, removing unwanted odors while offering full hydration and preventing dryness.

Key Features:

Made with natural, skin-safe ingredients.
Delivers a soft, fragrant, and long-lasting scent.
Moisturizes and protects the skin from drying out.
Full hydration and odor removal benefits.

Ingredients:
Water, Cetyl Alcohol, Stearic Acid, Glycerol Monostearate, Glycerin, Caprylic/Capric Triglyceride, Shea Butter, Almond Oil, Coconut Oil, Argan Oil, Olive Oil, Jojoba Oil, Propylene Glycol, Triethanolamine, Parfum, Aloe Vera Extract, EDTA, Sodium Hyaluronate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexyl Glycerin, and Color.

Directions for Use:

Apply a small dollop (coin size) to your hands.
Rub palms together and evenly spread the cream.
Massage gently onto your body in small, circular motions until fully absorbed.

Cautions:

For external use only.
Avoid contact with eyes; if contact occurs, rinse thoroughly with water.
Discontinue use if irritation occurs.
Keep out of reach of children.
Store in a cool, dry place at room temperature.

Indulge in the gentle care and luxurious fragrance of Uojoba Makhmariya, a product designed to elevate your skincare routine.

20 AED

Caro light Carrot Oil Clarifying Cream 300ml

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Caro light Carrot Oil Clarifying Cream 300ml

Caro Light Beauty Cream is a luxurious and lightweight cream that provides an intense hydrating and nourishing experience for your skin. Its unique blend of B-carotone and vitamins A and E helps to brighten and soften your skin, while protecting it against environmental damage. With consistent use, you’ll enjoy a luminous, satin-smooth complexion that radiates health and vitality. This nourishing cream is perfect for all skin types, and its light texture won’t leave behind any heavy or greasy residue. Give your skin the pampering it deserves with Caro Light Beauty Cream!

25 AED

13% OFFFeatured

AR Vitamin E Anti Melasma Booster Serum 10ml

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Highlights:

AR Vitamin E Booster Serum Shot 10ml

Facial Serum riches in nourishing value from Vitamin E. Concentrated formula helps to replenish moisture to the skin. Helps to smoothen, soften and moisturize the skin, giving the skin look full of water and helps to protect the skin from wrinkles, dark spots. The serum also combines the value of Vitamin C and Collagen to help the skin look radiant, the pores look firmer. Reveals smooth, youthful skin naturally, if use continuously on a daily basis.

35 AED

25% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Ramie Bath Sponge St0818 5

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Highlights:

Moroccan Oil Ramie Bath Sponge St0818 5

The natural material of this item gently exfoliates to reveal fresh, radiant skin.

Providing a relaxing bathing experience possible.

Make sure that the product gently massages your body.

Do not use on irritated, damaged or broken skin. If irritation develops, discontinue use imediately.

It smoothes your skin.

15 AED

PRODUCTS ON SALES

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3% OFFFeatured

Advanced Korean Skin Bright & Clear Body Gel Wash 1200ml

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Advanced Korean Skin Bright & Clear Body Gel Wash 1200ml

Transform your daily shower routine with the Advanced Korean Skin Bright & Clear Body Gel Wash—a luxurious formula designed to cleanse, hydrate, and rejuvenate your skin. Infused with premium Korean skincare ingredients, this gel wash delivers gentle exfoliation to remove dead skin cells, revealing brighter, smoother, and more even-toned skin.

Key Benefits:

Brightening Formula: Enriched with natural extracts like niacinamide and licorice root to help reduce dark spots and promote radiant skin.
Gentle Exfoliation: Features mild AHAs or natural enzymes to refine texture without over-drying.
Hydration Boost: Infused with centella asiatica and hyaluronic acid to lock in moisture and soothe sensitive skin.
Skin-Loving Ingredients: Free from harsh chemicals, parabens, and sulfates, making it perfect for all skin types.

Let your skin feel clean, refreshed, and glowing with every use. The Advanced Korean Skin Bright & Clear Body Gel Wash is your ultimate step towards visibly healthier, brighter, and irresistibly soft skin.

Perfect for:

Dull or uneven skin tones
Dry, rough, or flaky patches
Everyday hydration and glow

Usage:

Massage onto wet skin, lather, and rinse thoroughly. For best results, use daily and follow up with a nourishing body lotion.

195 AED

11% OFFFeatured

Lemon Clear Lightening Cream 250ml

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Lemon Clear Lightening Shower Gel 1000ml

Lemon Clear Lightening Shower Gel 1000ml .Lemon Clear shower gel, rich in vitamins C and E, helps fight dark spots and even out the complexion. Thanks to the vitamin C it contains, Lemon Clear exfoliating shower gel restores radiant, clean skin. It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance. This gel promotes cell renewal thanks to its antioxidant-rich formula. Lemon Clear leaves your skin soft and radiantly beautiful while instantly restoring the complexion’s natural radiance

40 AED

10% OFFFeatured

Conditioner, Hair Care

Queeny Cazara Rosemary Mint Hair & Scalp Strengthening Conditioner

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Highlights:

Queeny Cazara Rosemary Mint Hair & Scalp Strengthening Conditioner

Queeny Cazara Rosemary & Mint Strengthening Conditioner is designed to deeply nourish and fortify hair strands, giving them the strength and resilience they need to grow healthier and stronger. Infused with the powerful properties of rosemary and mint, this conditioner works to reduce breakage while soothing and refreshing the scalp.

Rosemary enhances hair resilience, helping to improve the overall health of each strand, while mint provides a cooling sensation that alleviates any irritation, leaving your scalp feeling revitalized. The result is smoother, shinier, and more manageable hair that radiates strength and vitality.

Key Features:

Deep Nourishment: Infused with rosemary and mint to nourish and hydrate hair strands.
Strengthens & Fortifies: Reduces breakage and enhances hair resilience for healthier hair.
Soothes & Refreshes: Mint cools and comforts the scalp, alleviating irritation.
Smoothes & Adds Shine: Leaves hair feeling soft, shiny, and more manageable.
Promotes Healthy Growth: Supports hair growth by nourishing the scalp and strands.

How to Use:

After shampooing with Queeny Cazara Rosemary & Mint Strengthening Shampoo, apply a generous amount of the conditioner to damp hair, focusing on the lengths and ends. Leave it on for 2-3 minutes, then rinse thoroughly. For optimal results, use regularly in your hair care routine.

45 AED

13% OFFFeatured

Pretty Cowry Natural Vitamin C Essence Serum 30ml

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Pretty Cowry Women’s Vitamin C Serum Shrink Pores Firming Anti-wrinkle 30ml

With its incredible moisturizing and moisturizing function, hyaluronic acid helps dry skin to maintain moisture deep into the skin

Hyaluronic acid, Vitamin C and Vitamin E works together to make your skin brighter, firmer and younger

Aims to solve the most common skin problems, such as wrinkles, dark spots and sunspots

35 AED

8% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Skin Doctor Collagen Ampoules 3mlx10

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Skin Doctor Collagen Ampoules 3mlx10

Maintains a healthy skin and prevents the appearance of wrinkles Skin Doctor Ani-aging Collagen Ampoules.

Skin Doctor Collagen Ampoule is perfect for rebuilding collagen & elastin to achieve a firmer and younger looking skin. It is very effective in moisturizing and skin conditioning and restores the skin suppleness and stretchiness.
Suitable for all skin types, especially for matured dull skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

60 AED

29% OFFFeatured

Creams, Personal Care, Skin Care

Valera Massage Cream Buttocks 300gm

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Valera Massage Cream Buttocks 300gm

25 AED

6% OFFFeatured

Purec Pure Egyptian Magic Whitening Half Cast Lotion 300ml

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Purec Pure Egyptian Magic Whitening Half Cast Lotion 300ml

Introducing Purec Egyptian Magic Whitening Half cast Lotion, a skin-transforming masterpiece inspired by the beauty secrets of ancient Egypt. This exceptional lotion is designed to elevate your skincare experience, leaving you with a complexion that radiates pure enchantment.

Formulated with a perfect balance of advanced skin brightening agents and natural extracts, Purec Egyptian Magic Whitening Half cast Lotion offers a unique fusion of efficacy and luxury. It combines the power of potent whitening ingredients with the gentle touch of skin-nourishing elements to deliver remarkable results.

Experience the enchanting benefits of Half cast technology, carefully engineered to bring out your skin’s natural luminosity. This technology works to visibly lighten dark spots, even out skin tone, and improve skin texture, leaving you with a radiant and flawless appearance.

75 AED

6% OFFFeatured

Tree Hut Strawberry Foaming Gel Wash 532ml

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Tree Hut Strawberry Foaming Gel Wash 532ml

Refresh your shower routine with Tree Hut Foaming Gel Wash in the delectable scent of Strawberry. Drench your body in a luxurious lather that nourishes skin and leaves a long-lasting scent. Tree Hut washes are infused with our hydrating oil complex, packed with antioxidant-rich avocado, kiwi and orange oils so you leave the shower feeling fresh and glowing.

80 AED

14% OFFFeatured

Bioskin Lightening Shower Gel 500ml

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Bioskin Lightening Shower Gel 500ml

He BIOSKIN clarifying shower gel contains active ingredients that help gradually clarify the complexion smoothly. It cleans the skin and harmonizes the complexion while leaving on the skin a pleasant fragrance.

Product benefits

Cleans the skin.
Clarifies and harmonizes the complexion.
Perfumes the skin smoothly.

How to use

To be used for a daily toilet. In case of contact with eyes, rinse immediately. Keep out of reach of children.

30 AED

3% OFFFeatured

Gift Sets, Hair Care, Hair Scalp Treatment

Some By Mi Cica Peptide Anti Hair Loss Derma Scalp Tonic Spray 150ml

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Highlights:

Some By Mi Cica Peptide Anti Hair Loss Derma Scalp Tonic Spray 150ml

Suffering from hair loss? Is your scalp inflamed?

Some By Mi tonic spray to treat hair loss and soothe inflamed scalp is the perfect solution.

It revitalizes, nourishes and cools your scalp and reduces its irritation.

It reduces hair loss because it contains Centella plant extract for healthy and thick hair.

Improves hair growth.
Strengthens and nourishes hair.
Activates blood circulation.
Eliminates excess oily secretions.
Cleans pores and gets rid of scalp impurities.
Light and fast-absorbing formula.

Information:

Made in Korea.

Ingredients:

Water, Alcohol Denat, Menthol, Tromethamine, Salicylic Acid, Panthenol, Biotin, Butylene Glycol, Mentha Piperita (Peppermint) Leaf Extract, Mentha Viridis (Spearmint) Leaf Extract, Mentha Rotundifolia Leaf Extract, Glycine Max (Soybean) Seed Extract, Seeds habat al Baraka. Oryza sativa (rice) extract, Ribes nigrum (blackcurrant) fruit extract, Rubus fruticosus (blackcurrant) fruit extract, Sesame seed (sesame) extract, Salvia hispanica seed extract, Vaccinium angustifolium (blueberry) fruit extract, Copper tripeptide. 1(0.1 ppb), Hexapeptide-9(0.1 ppb), Nonapeptide-1(0.1 ppb), Palmitoyl Tripeptide-5(0.1 ppb), Palmitoyl Pentapeptide-4(0.1 ppb) ), Palmitoyl Tripeptide-1 (0.1 ppb), Palmitoyl Oligopeptide (0.1 ppb), Palmitoyl Tetrapeptide-7 (0.1 ppb), Tripeptide-1 (0.1 ppb), Acetyl Hexapeptide-8 (0.1 ppb), 2-acetyl tetrapeptide (0.1 ppb), hydrolyzed corn protein, hydrolyzed soy protein, hydrolyzed wheat protein, milk protein extract, Centella asiatica extract (10 ppb), madecassoside (0.1 ppb). Pb), Madecassic Acid (0.1 ppb), Asiaticoside (0.1 ppb), Asiatic Acid (0.1 ppb), Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Leonurus Sibericus Flower/Leaf/Stem Extract, Nelumbo Flower Extract nucifera, Artemisia vulgaris extract, 1,2-hexanediol, ethylhexylglycerin, caprylyl glycol, fragrance

145 AED

GIFT SET

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22% OFFFeatured

Lotion, Skin Care

Valera Sandalwood Body Lotion

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Valera Sandalwood Body Lotion

35 AED

30% OFFFeatured

PR+ Paris Lightening Serum Preference Aloe Vera Extract 45ml

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Highlights:

PR+ Paris Lightening Serum Preference Aloe Vera Extract 45ml

The PR+ brightening serum is a body care product based on the best brightening active ingredients. Specially designed to respond to the frequent problems of black and mixed skin, it helps to clarify and unify the complexion and to fight the most tenacious pigment stains.
This serum strengthens the action of your body lotion : add 1 to 2 pressures of serum in the palm of your hand, mix with PR+ body milk and then apply generously on your body, insisting on your elbows and knees.
For even more hydrated, supple and soft skin, we also recommend using Preference Aloe Vera glycerin.

How to use:

Add a few drops of serum to each application of your PR+ body lotion. Mix in the palm of your hand. Apply in the evening, preferably, on cleansed skin. Insist on the elbows and knees.

Ingredients

Propylene glycol, Glycyrrhiza glabra root extract, Aqua, Aspergillus ferment, Ethoxydiglycol, Aloe barbadensis leaf juice, Sodium lactate, Sodium metabisulfite, Lactic acid, Sodium hydroxide, Sorbic acid, Potassium sorbate, Sodium benzoate

210 AED

Featured

White Secret Lightening Body Cream 140ml

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Highlights:

White Secret Lightening Body Cream 140ml

White secret – beauty cream contains ingredients proven to brighten your skin and eliminate blackheads and spots!

Also contains vitamin E which treats pigmented skin and spots, prevents the reappearance of dark spots!

After the first application, the effects will become visible, your skin will be brighter, your complexion more even!

20 AED

Featured

Nature Secret Lighting Beauty Set 7 Pieces

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Nature Secret Lighting Beauty Set 7 Pieces

Nature Secret Lighting Beauty Set 7 Pieces10 .Days after daily use, 8 out of10 women believe their skin is brighter, softer and better hydrated. After 20 days of use, 99% of users confirm that their complexion is lighter, even and radiant.

210 AED

18% OFFFeatured

White Express Gold Exfoliating Soap 200grm

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Highlights:

White Express Gold Exfoliating Soap 200grm

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

45 AED

7% OFFFeatured

Dove Anti-Perspirant Invisible Dry Roll On 50ml

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Highlights:

Dove Anti-Perspirant Invisible Dry Roll On 50ml

Avoid white deodorant marks with Dove Invisible Dry Roll-on Anti-Perspirant Deodorant – tested on 100 colours.

• Provides up to 48h sweat and odour protection
• Proven to leave no white marks on 100 colours
• 0% alcohol helps prevent irritation to the skin
• Contains ¼ moisturising cream for beautifully soft and smooth underarms
• Helps underarm skin to recover from irritation caused by shaving

• Glides easily onto underarm skin
Have you noticed how wearing different colours can make you feel different? Bold reds can give us the thrill of standing out in a crowd and bright yellows can make us feel full of springtime energy.

Whatever your favourite colour makes you feel, the last thing you want to worry about is finding white marks on your clothes. That’s why the best accessory to your colourful wardrobe is Dove Invisible Dry Roll-on Anti-Perspirant Deodorant.

Tested on 100 colours, Dove Invisible Dry gives you the freedom to wear the brightest, boldest colours.

You can be safe in the knowledge that when you’re giving your fantastic outfit one last check in the mirror before you rush out the door, you won’t find white marks to scrub at when you should be on your way.

This roll-on Dove antiperspirant deodorant contains all of the goodness of our unique ¼ moisturising cream, which helps underarm skin to recover from irritation caused by shaving, and glides on easily to help keep your underarms soft and smooth.

The ¼ moisturising cream in our formula gives soft and smooth underarm skin after just three days.

So be bold, be daring, be colourful. Your antiperspirant won’t get in the way.

Perfect for :

• Tested and proven to leave no white marks on 100 garment colours

• Bringing 100 colours to your wardrobe

• Skin-friendly underarm care

• Long-lasting 48-hour sweat and odour protection

How to use :

Put one arm up above your head and apply to your skin using a circular motion and a light pressure. When one underarm has a thin layer on it, repeat the process on the other underarm.

65 AED

17% OFFFeatured

Washami Egg Moisturizing Face & Body Cream 380ml

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Washami Egg Moisturizing Face & Body Cream 380ml

25 AED

17% OFFFeatured

Clairissime Exfoliating Lightening Soap with Apricot 200gm

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Highlights:

Clairissime Exfoliating Lightening Soap with Apricot 200gm

The plant-based base, apricot stone powder and brightening active ingredients are a real beauty treatment that leaves the skin smooth and ready to receive the maximum benefit from beauty treatments.

25 AED

7% OFFFeatured

Sunny Isle Root Repair Growth Butter 118ml

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Sunny Isle Root Repair Growth Butter 118ml

The Sunny Isle brand is the first ever to convert Jamaican Black Castor Oil into PURE BUTTER! The conversion of Jamaican Black Castor Oil into PURE BUTTER is REVOLUTIONARY and the first of its kind. 100% natural. Zero fillers added.

HAIR: Uses & Benefits:

Stimulates hair growth

Sealant for Dry Hair

Alleviates dry, itchy, flaky scalp

Sealant for dry hair

SKIN: Uses & Benefits:

Ideal for dry sensitive skin

Alleviates Psoriasis and Eczema

Eases arthritic pain

Fades scars, acne blemishes, and stretch marks

65 AED

21% OFFFeatured

AXIS-Y Dark Spot Correcting Glow Serum 50ml

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Highlights:

AXIS-Y Dark Spot Correcting Glow Serum 50ml

A Niacinamide based serum that corrects dark spots and improves uneven skin tone. With the help of plant-derived Squalane, this serum retains moisture to keep your skin glowing and healthy wherever you go.
-Reduces pigmentation concerns including dark spots and uneven skin tone
-Smoothes and brightens skin
-Deeply moisturizes

95 AED