Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Arena Gold Hand & Foot Glowing Cream

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Arena Gold Hand & Foot Glowing Cream

How to use Cream : Wash your hands and feet with a gentle cleanser or water and pat them dry.
• Take a pea-sized amount of the cream for each hand or foot.
• Massage the cream onto the skin in circular motions, focusing on darkened or rough areas like knuckles, heels, and toes.
• For best results, apply twice daily – in the morning and before bedtime.
• Allow the cream to fully absorb before putting on socks or shoes to avoid transfer.

25 AED

11% OFFFeatured

Valera Body Lotion Vitamin C 400ml

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Valera Body Lotion Vitamin C 400ml

Contain natural plant extraction vitamin C, mineral substance and pure water, combined with unique formula and high-tech, it can seep into the skin quickly, improve the dry skin and make the skin whitening and nourishing so it is indeed a good product for the skin after bathing which will make your skin more smooth, tender and bright.

40 AED

10% OFFFeatured

Fair and White Glow Essential Exclusive Whitenizer Cream 180ml

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Fair & White Original Glutathione Extra Glowing Cream 180ml

EXTRA GLOWING CREAM – Original Glutathion Premium Brightening Cream with Niacinamide, Shea Butter, Glutathione and Vitamin C

Dress your skin in light with an ultra-radiant effect! This face and body care will reveal your radiance. To unify and clarify the complexion, diminish shine and the appearance of pores, nourish the skin and improve its elasticity.

A rich, high-performance cream with multiple benefits, it helps to:

– Protect the skin and strengthen the skin barrier

– Clarify and unify the complexion and give it a beautiful glow

– Fade pores, small imperfections and shine on the face

– Improve skin elasticity, bring comfort and soften

140 AED

Biolight Hibiscus Flower Lightening Lotion 250ml

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Biolight Hibiscus Flower Lightening Lotion 250ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

40 AED

16% OFFFeatured

Rapid Clair Lightening Cocoa Butter Lotion750ml

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Rapid Clair Lightening Cocoa Butter Lotion750ml

Rapid’ Clair super lightening is a milk that intensely nourishes your skin and effectively fights against hyperpigmentation spots (blackheads). Enriched with plant extracts universally recognized for their soothing, depigmenting, lightening and refreshing properties.

Top of Form

Rapid’ Clair Carotte Intense Clarifying Milk formulated with moringa oil and turmeric, effectively fights against free radicals in the skin and preserves its youthfulness.

Its carrot oil concentrate will guarantee you soft, satiny skin, and even more so a clear and even complexion all over your body.

80 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Young & Fresh Beauty Cream Rich in Strawberry Aloe Vera & Walnut Extract

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Young & Fresh Beauty Cream Rich in Strawberry Aloe Vera & Walnut Extract

Nourishes and hydrates skin
Removes dullness
Clears dark spots and pigmentation
Reduce blemishes and even out skin tone
Effectively brightens the skin
Protects aganist UV rays and enviromental impurites

25 AED

22% OFFFeatured

Jaune D’œuf Treating and clarifying Lotion Cleanser 150ml

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Jaune D’œuf Treating and clarifying Lotion Cleanser 150ml

Jaune D’œuf lotion rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion..

Application

To apply to clean, dry skin, soak a cotton pad and pass it over the face and neck before the usual treatment cream. Avoid the eye area.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

35 AED

10% OFFFeatured

Hair Care, Hair Serums, Serums, Skin Care

iCan London Retinol 1% Serum 30ml

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Highlights:

treats acne & dark spots
reduces wrinkles & sun damage
improves skin texture & elasticity

Safety Information:

keep away from children

45 AED

13% OFFFeatured

Ramsii Lotion with Vitamin E 473ml

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Ramsii Lotion with Coconut Oil and Vitamin E 473ml

This hand and body lotion soothes and softens skin.

65 AED

25% OFFFeatured

COSRX Centella Blemish Cream 30gm

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COSRX Centella Blemish Cream 30gm

Soothing troubled skin, Normalizing sebum secretion, Reducing redness caused by irritation! Special care cream.

It is a fast-acting spot treatment cream.

Zinc Oxide and Centella Asiatica Leaf Water help healing of blemishes and breakouts.

Use it with Centella Blemish Ampule to form a better synergy.

75 AED

PRODUCTS ON SALES

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20% OFFFeatured

Mask, Skin Care

Reborn Beauty Premium Mask Gold 500ml

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Reborn Beauty Premium Mask Gold 500ml

40 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Fresh Skin Beauty Cream

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Highlights:

Fresh Skin Beauty Cream

FRESH SKIN BEAUTY CREAM is a carefully crafted natural beauty formula designed to enhance your skin’s innate radiance while offering a luxurious spa-like experience. Enriched with pure natural extracts and essential oils, this cream is formulated to diminish fine lines and wrinkles, boost collagen production for a more supple complexion, and promote a healthy, youthful glow. It deeply hydrates your skin, shielding it from environmental stressors, and effectively evens out your skin tone.

This gentle and safe formula is devoid of harsh chemicals, parabens, and sulfates, ensuring it is suitable for all skin types, even the most sensitive ones. For optimal results, simply apply a small amount of the cream onto clean, dry skin and gently massage in a circular motion. Experience the rejuvenating power of nature with FRESH SKIN BEAUTY CREAM.

25 AED

13% OFFFeatured

Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

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Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Coffee which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

8% OFFFeatured

Shower Gel, Skin Care

Yong Chin Gold Caviar Whitening Shower Gel 210ml

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Yong Chin Gold Caviar Whitening Shower Gel 210ml

YC Gold Caviar Whitening Shower Gel is a royal rejuvenating gold shower gel cleanses your body mildly without irritation & dryness. Powerful of natural gold helps anti-aging, anti-bacteria and anti-skin inflammation, while keeping moisture balance, promotes healthy skin, smooth and soft, natural rejuvenating and moisture balance.

How to use:

Apply a drop on your wet body gently rub and then rinse off with water.

55 AED

29% OFFFeatured

Amalico Chebe Hair Oil Moringa 150ml

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Highlights:

Amalico Chebe Hair Oil Moringa 150ml

Moringa Oil has Massive hair benefits: Moringa Hair Oil Promotes fast hair growth, Stop hair fall, Reduces Dry hair damage and hair thinning.

Moringa Oil for Scalp Treatment: Moringa Hair Growth Oil Stimulates Scalp Blood circulation, This results in more food and Nutrients to the hair Follicles, Strong Hair Roots provides Thicker Hair and less Breakage.

Infused with Chebe Powder for Hair Growth: Chebe Powder with Moringa Oil Dublicates the Desired Results. Gives Soft Hair. and this mixture is an excellent treatment for hair loss, thinning, and alopecia. It boosts hair growth, and improves scalp health

10 in 1 hair Growth Oil: Chebe Moringa Hair Oil contains very Potent ingredients for hair regrowth; Chebe powder for Hair Growth, Moringa Oil for Hair Growth, Olive Oil,Sweet Almond Oil, Palm Oil, Ostrich Oil, Canola oil, Fruits Oil, Lavender Groton and Cherry Seeds. 10 ingredients to Nourish Scalp and Promotes Hair Growth

25 AED

33% OFFFeatured

Melano Soap Snail Wim Alpha Arbutin & Collagen 100gm

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Highlights:

Melano Melanofree Soap 100gm

The best combination that will help you ” : Brightening and fresh skin

Contains antioxidants against ultraviolet rays.Containing antibacterial and fungal materials

Brings freshness and softness to the skin, because it contains vitamin E

Softens skin irritation and infections caused by sun exposure

Gives the skin a shiny and ultra-soft appearance because it contains natural ingredients

Suitable for all types of skin

How to use:

1 – Wet your face with water

2 -Gently massage it into your skin with a circular motion for about 30 seconds.

Repeat these steps twice a day to keep your skin fresh and brighter.

” The best to use before and after using Melanofree cream “

10 AED

11% OFFFeatured

Conditioner, Hair Care

Valera Vitamin C Body Lotions

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Valera Avocado Conditioner

40 AED

22% OFFFeatured

Lady Diana Shampoo Aloe Vera 500ml

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Lady Diana Shampoo Aloe Vera 500ml

Revitalize your hair with the soothing and nourishing benefits of Lady Diana Shampoo Aloe Vera. This 500ml bottle delivers a refreshing and hydrating cleanse, perfect for maintaining healthy, soft, and manageable hair.

35 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Juli Gold Half Caste Oil 120ml

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Juli Gold Half Caste Oil 120ml

A powerful whitening oil designed to visibly brighten the skin, fade dark areas, and deliver a soft, glowing complexion—no cream needed.

Key Benefits:
Brightens and lightens the skin visibly
Evens out skin tone and fades dark areas
Helps reduce the appearance of freckles, blotches, and sunburn
Ideal for underarms, inner thighs, and knuckles
Non-greasy, lightweight oil texture
Can be used without any cream
Enhances natural glow and skin radiance
Works best with a whitening soap

95 AED

13% OFFFeatured

AR Vitamin E Sun Protect Q10 Plus Body Cream 100gm

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AR Vitamin E Sun Protect Q10 Plus Body Cream 100gm

Sun protection cream for the body. Fine white cream absorbs into the skin quickly. Help protect skin from sunlight. which causes dull skin and premature aging along with nourishing the skin that combines with Coenzyme Q10 it helps the skin look naturally firm and moisturized, helping to protect the skin from wrinkles on a regular basis.

35 AED

GIFT SET

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10% OFFFeatured

Scrubs, Skin Care

Silky Cool Cucumber Face & Body Scrub 500ml

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Highlights:

Silky Cool Cucumber Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

15% OFFFeatured

Creams, Skin Care, Spot Corrector

Neutrogena Cellular Boost Anti-Aging Day Cream SPF20 50ml

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Neutrogena Cellular Boost Anti-Aging Day Cream SPF20 50ml

Inspired by nature, Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20 is formulated with Anti-Ageing Hexinol™ to help stimulate the production of natural collagen and elastin, so that your skin is left feeling soft, smooth, and renewed.

Powered with Vitamin C, Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20 helps correct uneven skin tone and reduces the appearance of dark spots. It also contains UVA and UVB filters that protect your skin from sun damage.

Help cool down visible signs of aging caused by ‘cellular burnout’ with Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20!

Features & Benefits:

Formulated with Anti-Ageing Hexinol™
Stimulates the production of natural collagen and elastin
Cools down visible signs of aging caused by cellular burnout
Promotes skin surface renewal
Powered with Vitamin C to correct uneven skin tone & reduce dark spots
Contains SPF20 to protect skin from sun damage
Suitable for daily use
Dermatologist tested

How to use:

Apply daily to a thoroughly cleansed face and neck as a last step of your routine. Massage with circular movements for best penetration. For best results, apply twice a day.

85 AED

17% OFFFeatured

Pr.Francoise Bedon Royal Lightening Lotion 500ml

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Pr.Francoise Bedon Royal Lightening Lotion 500ml

Professor Francoise Bedon’s Royal Body Lotion, specially formulated for the skin of Black and semi-black people, is formulated with 100% natural plants and multivitamins. This formula treats and helps eliminate scars and blemishes caused by pregnancy, aging, or sun exposure. It also promotes health and freshness for your skin. For exceptional effectiveness, it eliminates all blemishes and spots, illuminates your complexion, and guarantees clear, smooth skin.

250 AED

13% OFFFeatured

Shower Gel, Skin Care

Fair & White Exclusive Whitenizer Shower Gel 1000ml

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Highlights:

Fair & White Exclusive Whitenizer Shower Gel 1000ml

Re-awaken your senses and boost skin energy with this invigorating shower gel. Embraces dull skin with gentle polishing grains, removing dead skin cells and impurities, responsible for dry dull skin. Cleanses and refines, improving skin texture well tolerated by sensitive skin.lake and Build-Up Free!ö

F&W EXCLUSIVE invigorating Shower Gel with a delicate texture with Melon and Pomegranate extracts delivers a fine, rich foam that gently cleanses the skin. Its glamorous and sensual fragrance offers a feeling of well-being and freshness which lasts all day long.

65 AED

22% OFFFeatured

Kojie San Skin Lightening Cleanser + Toner with HydroMoist 100ml

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Highlights:

Kojie San Skin Lightening Cleanser + Toner with HydroMoist 100ml

For lighter, softer skin

A dual-action formula that leaves skin clean and hydrated.

Cleanses skin from deep-seated dirt and impurities.

Boosts hydration to help protect the skin from loss of moisture.

Helps promoted skin renewal by eliminating dry, uneven rough skin.

Dermatologically Tested. Hypoallergenic. Paraben Free

35 AED

22% OFFFeatured

Face Wash, Shower Gel, Skin Care

Shea Moisture African Black Soap Bamboo Charcoal Detoxifying Foaming Facial Wash 231ml

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Shea Moisture African Black Soap Bamboo Charcoal Detoxifying Foaming Facial Wash 231ml

Congested skin, meet your perfect match: this detoxifying facial wash, blended with African Black Soap, Bamboo Charcoal and Tamarind Extract, helps to balance oily to combination skin, leaving it clean, smooth and refreshed.

35 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Naturally Moisturizing Rose Kiss Lip Balm 4.5gm

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Highlights:

Lady Diana Naturally Moisturizing Rose Kiss Lip Balm 4.5gm

Lady Diana active care lip balm gives you a soft shine. Choose from our range of irresistible options and treat your lips to a burst of flavor and color

15 AED

8% OFFFeatured

Purec Egyptian Secret Giga and Arbutin Lotion 400ml

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Highlights:

Purec Egyptian Secret Giga and Arbutin Lotion 400ml

This special formula is a nutritive hydrating care that contains plants, sweet almond and fennel Seed. It is perfect for whiter and glowing complexion.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

8% OFFFeatured

Vaseline Healthy Bright Fresh & Bright Skin -4°c Cooling Lotion 500ml

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Highlights:

Vaseline Healthy Bright Fresh & Bright Skin -4°c Cooling Lotion 500ml
This non-greasy body lotion from Vaseline moisturizes and brightens skin while providing a refreshing cooling sensation.
• Cooling UV Gel Lotion with menthol for a refreshing coolness.
• Contains Vitamin B3 for brighter-looking skin.
• Features micro-droplets of Vaseline Jelly for a lightweight, non-greasy feel.

60 AED

43% OFFFeatured

Creams, Skin Care, Tubes

Citro Clear Lightening Cream Tube 60ml

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Highlights:

Citro Clear Lightening Cream Tube 60ml

Citro Clear Cream tube is a revolutionary skin accelerator designed to lighten and brighten the skin. This clarifying gel helps to gently exfoliate the skin, removing impurities and excess oil, while also working to reduce dark spots and discoloration. The formula contains natural citrus fruit extract, apricot seed powder and allantoin to nourish and hydrate the skin. This gel will leave your skin feeling soft, smooth and more radiant. With regular use, you will experience a brighter, more even complexion.

20 AED