Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

D.E.S 5.5 Lightening Unifying Body Oil Rich in Baobab Oil 70ml

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D.E.S 5.5 Lightening Unifying Body Oil Rich in Baobab Oil 70ml

This luxurious D.E.S 5.5 Complexion Unifying Body Oil is enriched with potent and natural Baobab oil to reduce scarring, correct imperfections and relieve all spots. Its lightweight, non-greasy texture is quickly absorbed and provides long-lasting brightness and clarity to your complexion. Use daily on the face, neck and bust, paying extra attention to areas where stubborn spots persist. For best results, use at bedtime. Your skin will be left feeling hydrated, nourished and radiant.

25 AED

9% OFFFeatured

Eye & Lip Care, Skin Care

Pixi Beauty DetoxifEye Depuffing Eye Patches 60 Patches

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Pixi Beauty, DetoxifEye, Depuffing Eye Patches, 60 Patches

These refreshing eye patches are infused with refreshing hydrogel to reduce puffiness and rehydrate the eye contour area.

Cucumber and Gold work together to soothe, nourish, and strengthen, while Hyaluronic Acid and Caffeine smooth and soften.
The hydrogel eye patches help combat dark circles while moisturizing the delicate skin around the eyes.

145 AED

8% OFFFeatured

Vaseline Serum Burst Lotion Gluta-HYA Overnight Radiance Repair 300ml

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Vaseline Serum Burst Lotion Gluta-HYA Overnight Radiance Repair 300ml

Vaseline Gluta – Hya Over Night Radiance Repair Serum Burst Body Lotion Has Gluta Glow, 10 times more effective than Vitamin C , helping to reduce the cause of dull skin , 10 Times Amino Peptide Complex revitalizes tired skin to look radiant. Vaseline Gluta Jelly helps lock moisture deep in the skin. Restores natural balance to your skin.

Gluta Over Night Radiance Serum Burst Body Lotion Instantly penetrates into skin cells Make your skin look radiant and full with a unique formula from Vaseline. It helps restore the skin to look radiant Fuller over night with a clinically proven formula and 10 times as compared to the amount of Hyaluronic Acid and Amino Peptide. Apply lotion all over the body on a daily basis , For All Skin Types .

60 AED

13% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

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Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

130 AED

6% OFFFeatured

Fair & White Original Lemon Energy Fresh Exfoliating Shower Gel 940ml

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Fair & White Original Lemon Energy Fresh Exfoliating Shower Gel 940ml

Energy Fresh Exfoliating Shower Gel – Peeling sensation

– Toning foam with an ultra-fresh, acidic fragrance cleanse and revitalizes the skin.

– Purifies, provides apeel-like effect, removes dead cells and impurities and refines skin texture.

– With stimulating lemon extracts. An instant refreshing sensation that tones and invigorates the skin, leaving it feeling remarkably soft and fresh.

With apricot kernel powder, 100% natural exfoliating microbeads, Glycerin and lemon extract.

80 AED

14% OFFFeatured

Eskinol Deep Cleanser With Pure Calamansi Extract 225ml

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Eskinol Deep Cleanser With Pure Calamansi Extract 225ml

Calamansi cleanser contains Vitamin C that helps lighten dark spots.
It helps to remove the accumulated dirt on the face and it also removes the excess oils and make-up to make your skin clean.
This cleanser with pure calamansi extract is known for its skin whitening and micro-cleansing anti-bacterial action.
Use this cleanser and avoid pimples and other skin problems due to buildup on the skin.

This amazing cleanser gives you a beautiful glow to clean and healthy skin.

30 AED

20% OFFFeatured

RDL Babyface Facial Cleanser Cucumber Extract 250ml

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Highlights:

RDL Babyface Facial Cleanser Cucumber Extract 250ml

It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads. It also moisturizes your skin with Cucumber Extract to keep it soft, smooth and supple

20 AED

18% OFFFeatured

Dr. Teal’s Pink Himalayan Salt Scrub Beige 454g

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Highlights:

Dr. Teal’s Pink Himalayan Salt Scrub Beige 454g

Dr Teals Epsom Body Scrub is formulated with Pure Epsom Salt Natural Essential Oils and Minerals to gently exfoliate skin and soothe the senses

Citrus essential oils uplift your mood

While Vitamin C Shea Butter and Jojoba Oil moisturize your skin promoting a radiant glow

Great for use in bath shower or as a hand scrub and is cruelty-free

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Young & Fresh Beauty Cream Rich in Strawberry Aloe Vera & Walnut Extract

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Highlights:

Young & Fresh Beauty Cream Rich in Strawberry Aloe Vera & Walnut Extract

Nourishes and hydrates skin
Removes dullness
Clears dark spots and pigmentation
Reduce blemishes and even out skin tone
Effectively brightens the skin
Protects aganist UV rays and enviromental impurites

25 AED

13% OFFFeatured

Yong Chin Whitening Green Tea Face Wash 50ml

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Highlights:

Yong Chin Extra Whitening Double Milk Face Wash 100ml

Deep cleansing, extra moisturizing and intense nourishing with cow & goat milk extract.

Yong Chin Extra Whitening Double Milk Face Wash is a special extra whitening face wash formulated to moisturize your skin and nourish it with cow and goat milk extract.
– Eliminates dirst and residue.
– Helps prevent and control excess oil.
– Milk protein restores natural moisture balance to your skin.
– Skin apprears clean, youner looking, misturized and healthy.

35 AED

PRODUCTS ON SALES

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14% OFFFeatured

Eskinol Papaya Smooth White Facial Cleanser 225ml

Cleansers, Skin Care

Eskinol Papaya Smooth White Facial Cleanser 225ml

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Highlights:

Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

6% OFFFeatured

Shower Gel, Skin Care

Aqua Rich Turmeric and Vitamin C Body Wash 1000ml

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Highlights:

Aqua Rich Turmeric and Vitamin C Body Wash 1000ml

Brighten and Renew from Within

Reveal a new level of luminous clarity with a cleansing experience that goes beyond ordinary washing. This rich foaming body wash combines Niacinamide and Alpha Arbutin—two of the most celebrated brightening ingredients in modern skincare—to gently purify your skin while visibly improving tone and texture. With every wash, it helps fade discoloration, smooth roughness, and restore your natural glow.

Infused with antioxidants and hydrating properties, it replenishes essential moisture to leave your skin feeling soft, fresh, and refined after every shower. The scent is soothing and refreshing, creating an indulgent moment of self-care that your body will crave daily. For best results, pair it with the complementary body lotion, Face Cream and body oil to lock in hydration and amplify radiance.

Usage Instructions

Dispense a small amount onto a wet loofah or sponge. Massage over damp skin in circular motions to create a creamy lather.

Rinse thoroughly with warm water. For best results, follow with the complementary body lotion to seal in moisture and maintain glow.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation or redness develops. Keep out of reach of children. Store in a cool, dry place away from sunlight.

170 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Whitening Beauty Cream Shea Butter 50gm

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Highlights:

Kanza Whitening Beauty Cream Shea Butter 50gm

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

29% OFFFeatured

A Bonne Coffee Milk Creamy Spa Salt Tube 350g

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Highlights:

A Bonne Coffee Milk Creamy Spa Salt Tube 350g.

* Spa Coffee Milk reveal a secret bath of Spa At Home. With micronized salt scrubbing, it helps remove completely

the weathered skin cells and the dirt’s on the skin and its pores.

* Coffee Extract with high detox elements will eliminate the chemical toxic substance present on the skin.

Blood circulations, skin firming and moisturizing are improved. The presence of Aroma fragrance will make Spa At

Home very relaxing.

* Pure Milk Protein will enhance the skin making it soft, lively, and feeling like touching.

* Arbutin helps delay building up of colored pigmentation and fade away the flaw, dull, and dry skin.

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

25 AED

15% OFFFeatured

Scrubs, Shower Gel, Skin Care

Pure White Gold Glowing Exfoliating Shower Gel 1000ml

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Pure White Gold Glowing Exfoliating Shower Gel – 1000ml

Pure White Gold has been specially developed for the beauty of your skin thanks to the 6 precious vegetable oils that compose it. The Pure White Gold exfoliating shower gel cleanses and eliminates dead cells from your epidermis thanks to the apricot kernel powder it contains. This gel prepares your skin for a regenerating and softening beauty treatment.

It gives your epidermis its soft and silky texture while revealing the radiance of your complexion.

55 AED

13% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Aichun Beauty Carrot Essential Oil Skin And Hair 200ml

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Aichun Beauty Carrot Essential Oil Skin And Hair 200ml

35 AED

7% OFFFeatured

AXIS-Y Biome Radiating Intensified Essence 50ml

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Highlights:

AXIS-Y Biome Radiating Intensified Essence 50ml

Radiance + Improve Wrinkles + Elasticity

5 kinds of probiotics and prebiotics form a “special blend” with 73% of “Bifida Ferment Lysate” which is rich in vitamins and proteins for dull and rough skin caused by a water-oil imbalance. The essence also contains Adenosine, a functional ingredient which improves wrinkles and fine lines. Additionally, the light and refreshing and slightly tacky “velvet fluid” formula provides nutrition to the skin to firm the skin and provide a nourished sensation.

130 AED

8% OFFFeatured

Hair Care, Hair Lotion

Gro Secrets Foaming Wrap Lotion 236ml

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Highlights:

Gro Secrets Foaming Wrap Lotion 236ml

Formulated with?pure Coconut Oil and Shea Butter, groSecrets Foaming Wrap Lotion volumizes, controls frizz, and serves as a protectant during heat styling.

The lightweight formula provides a great assist in detangling, adds bounce, and leaves hair radiant.

Perfect for any desired style.

60 AED

17% OFFFeatured

Tenovate Gel Plus M.C.A Fast Action Gel 30gm

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Highlights:

Tenovate Gel Plus M.C.A Fast Action Gel 30gm

Tenovate cream belongs to a class of medications called steroids. It is used to treat various skin conditions such as dermatitis, eczema, and allergies. It works by reducing swelling, redness, and itching of the skin and preventing further irritation.

Tenovate cream is for external use only and should be used according to the following instructions.

You should usually wash and dry the affected area before applying a thin layer of the medication. Avoid contact with your eyes, nose, or mouth. Rinse with plenty of water if you accidentally get it in these areas. Avoid covering the treated area with airtight dressings such as bandages unless instructed by a doctor.

25 AED

13% OFFFeatured

Veet Gold Super Whitening Body Repair Almond Oil Gel 200ml

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Highlights:

Veet Gold Super Whitening Papaya Oil Body Repair Oil Gel 200ml

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

Locks in moisture to help revitalize dry and dull-looking skin

35 AED

GIFT SET

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15% OFFFeatured

Hair Care, Hair Dye

EZColor For Women Natural Shades 4N Mocha Brown Permanent 80gm

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EZColor For Women Natural Shades 4N Mocha Brown Permanent 80gm

Bigen Easy Color for Women’s Natural Shades include a range of natural-looking options for excellent gray coverage. Designed without lifting function, these shades are a lot less damaging than most permanent color kits, which remove your natural color pigments before depositing dyes into the hair. The full kit and non-drip cream gives you maximum control, whether it’s root touch up or full head coloring. In addition, our innovative tube packaging allows you to use what you need and store the remaining for future use, so that maintaining full coverage is always quick, easy, and economical! The stain-free formula is fast-acting, in just 10 minutes, and gives you high performance without compromising the quality of your hair.

55 AED

20% OFFFeatured

Parley Nomarks Whitening Soap

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Highlights:

Parley Nomarks Whitening Soap

No marks Parley Whitening Soap contains with the ingredients of Almond oil and Iron Oxide which treat several skin problems. A multi-purpose soap designed to hydrate, cleanse, soothe, repair & restore skin radiance. This soap provides nourishment along with repairing skin fighting against sign of aging and wrinkles. Using it everyday will help fade dark spots and to give your skin glowing and healthy look in a few weeks.

20 AED

10% OFFFeatured

Silky Cool Fig Face Face & Body Scrub 500ml

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Highlights:

Silky Cool Fig Face Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

11% OFFFeatured

Donkey Milk Sherbet Body Scrub Blue 350ml

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Highlights:

Donkey Milk Sherbet Body Scrub Blue 350ml

Donkey Milk Sherbet Body Scrub by WOKALI, a luxurious exfoliant designed to rejuvenate and nourish your skin. This unique scrub, enriched with the exceptional benefits of donkey milk, offers a sherbet-like texture that gently polishes away dead skin cells, revealing a smooth, radiant complexion. Ideal for restoring softness and vitality, it provides deep cleansing while nourishing your skin with every use.

Key Benefits:

Deep Cleansing and Exfoliation: Effectively removes dead skin cells and impurities, leaving your skin feeling fresh, smooth, and revitalized.
Unclogs Pores and Evens Skin Tone: Helps to dredge clogged pores and promotes a brighter, more even skin tone.
Instant Skin Repair: Infused with donkey milk, the scrub helps to soothe, hydrate, and nourish damaged or dry skin, leaving it soft and supple.
Gentle on Skin: The sherbet-like texture provides a soft, non-abrasive exfoliation suitable for sensitive skin.
Nourishes and Rejuvenates: Rich in vitamins and minerals, donkey milk helps restore your skin’s natural moisture and radiance.

Features:

Donkey Milk: Known for its rich nutrient content, it deeply nourishes and revitalizes the skin, improving texture and tone.
Sherbet-Like Texture: Provides a gentle yet effective exfoliation, ideal for sensitive skin.
Natural Ingredients: Enriched with skin-loving ingredients to hydrate and protect the skin.
Non-Irritating Formula: Suitable for all skin types, including dry or sensitive skin.

40 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Argan Lightening and Moisturizing Oil 100ml

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Highlights:

Disaar Argan Lightening and Moisturizing Oil 100ml

Disaar Argan Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + 10X Vitamin C & E Deodorant Serum 45ml

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Highlights:

Dove 3% Niacinamide + 10X Vitamin C & E Deodorant Serum 45ml

Dove Radiant + Care Deodorant Serum with Niacinamide & Vitamins C + E

Reveal brighter, healthier-looking underarms with Dove Radiant + Care Deodorant Serum Roll-On. This advanced serum-infused deodorant combines effective antiperspirant protection with powerful skincare ingredients, featuring 3% Niacinamide and 10x Vitamins C & E to help improve the appearance of uneven underarm skin tone while keeping underarms fresh and dry.

Designed to provide up to 48 hours of antiperspirant protection, its lightweight serum formula helps care for delicate underarm skin, leaving it feeling soft, smooth, and comfortable with daily use.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms dry and fresh all day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
10x Vitamins C & E – Help brighten and nourish underarm skin while providing antioxidant care.
Serum-Based Formula – Combines skincare benefits with effective deodorant protection.
Lightweight & Fast-Drying – Comfortable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps brighten the appearance of underarm skin
Supports smoother, healthier-looking skin
Helps improve skin texture and radiance
Keeps underarms feeling soft, dry, and comfortable
Suitable for daily use

Power Ingredients

3% Niacinamide – Helps visibly improve uneven skin tone and support a brighter-looking underarm area.
10x Vitamins C & E – Help nourish the skin and provide antioxidant support for a healthy-looking appearance.
Skin-Caring Moisturizers – Help maintain soft and comfortable underarm skin.

Product Features

Serum-infused deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Uneven underarm skin tone
Dry underarm skin
Daily sweat and odor protection
Women seeking brighter, smoother-looking underarms

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow the product to dry before dressing.
Use daily for best results.

Enjoy brighter-looking, smoother underarms every day with Dove Radiant + Care Deodorant Serum with Niacinamide & Vitamins C + E, combining advanced skincare with trusted 48-hour antiperspirant protection.

40 AED

20% OFFFeatured

Mega Glow Egyptian Gold 24K SPF 30 Glutathione Face & Body Lotion 400ml

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Highlights:

Mega Glow Egyptian Gold 24K SPF 30 Glutathione Face & Body Lotion 400ml

Mega Glow Egyptian Gold 24K SPF 30 Face & Body Lotion is a premium skincare lotion formulated with 24K Gold, Glutathione, and Omega 3, 6 & 9 to provide moisturizing, brightening, and radiance-focused care for both the face and body.

The formula combines Glutathione with luxurious 24K Gold-inspired skincare to help improve the appearance of dull and uneven-looking skin while promoting a smoother, brighter, and more luminous complexion. Omega 3, 6 & 9 complement the formula with nourishing and skin-conditioning care that helps maintain softness and moisture.

According to the product label, the lotion provides anti-redness, anti-aging, anti-patch, and anti-wrinkle focused skincare benefits. SPF 30 provides added daytime sun protection when the product is applied as directed.

With regular use, Mega Glow Egyptian Gold 24K Lotion helps maintain moisturized, soft, smooth, and radiant-looking skin.

Key Benefits:
• Formulated with 24K Gold-inspired skincare.
• Contains Glutathione.
• Enriched with Omega 3, 6 & 9.
• Helps brighten dull and uneven-looking skin.
• Promotes a radiant and luminous-looking complexion.
• Helps moisturize and condition dry skin.
• Helps improve the appearance of uneven patches.
• Provides anti-aging focused skincare.
• Helps improve the appearance of fine lines and wrinkles.
• Helps maintain softer and smoother-feeling skin.
• SPF 30 sun protection as stated on the product label.
• Suitable for face and body.
• Convenient 400ml size.

Directions for Use:Apply evenly to clean, dry skin and massage gently until completely absorbed. Use regularly on the face and body as part of your daily skincare routine.

For sun protection, apply generously to exposed skin before sun exposure and reapply as appropriate, particularly after sweating or prolonged outdoor activity.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

Note: The packaging displays a “7 Days” claim. Individual cosmetic results may vary depending on skin type, frequency of use, and skincare routine.

120 AED

20% OFFFeatured

Moroccan Oil Sisal Back Strap St1162-1

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Highlights:

Moroccan Oil Sisal Bath Glove St621-1

Enhance your bathing routine with the Moroccan Oil Sisal Bath Glove, designed to exfoliate and revitalize your skin for a smoother, healthier glow.
Made from natural sisal fibers, this glove gently removes dead skin cells while stimulating circulation.
Natural Sisal Fibers: Provides gentle yet effective exfoliation.
Boosts Circulation: Helps promote blood flow for radiant skin.
Deep Cleansing: Removes impurities and enhances skin renewal.
Ergonomic Fit: Designed for a comfortable grip and easy use.
The natural material of this item gently exfoliates to reveal fresh, radiant skin.
Make sure that the product gently massages your body.

20 AED

3% OFFFeatured

Pr. Francoise Bedon Royal Lightening Cream Gel Royal Luxe 200ml

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Highlights:

Pr. Francoise Bedon Royal Lightening Cream Royal Luxe 50ml

Moisturizer that helps fade discolorations along with changes in pigmentation caused by pregnancy. Multi vitamin based returns the skin to an even, natural tone and softens the skins texture.

165 AED

20% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Yong Chin Pink Whitening Lip Care 3.8gm

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Highlights:

Yong Chin Pink Whitening Lip Care 3.8gm

YC Whitening Pink lip balm is a surprise for dark lips by hydrating your lips, presenting you smooth, soft and more kissable lips. It provides long-lasting moisture to protect lips from drying out in all seasons.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED