Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Veetgold Halfcast Face and Body Whitening Oil 1000ml

Veetgold Halfcast Face and Body Whitening Oil 1000ml

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Highlights:

Veetgold Halfcast Face and Body Whitening Oil 1000ml

Veetgold Halfcast Face and Body Whitening Oil increases skin elasticity, making skin appear flawless and spotless.

Skin concern:

Skin Brightening/Polishing

Usage:

After cleansing, apply proper amount on your palms and apply it to face, neck, back, hands and feet for a smoother, healthier complexion.

85 AED

15% OFFFeatured

White Express Lightening Lotion Gold Lightening 500ml.

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Highlights:

White Express Lightening Lotion Gold Lightening 500ml.

White Express Gold Extra Whitening Lotion with plants extracts takes good care of your skin every day. The butyresorcinol complex softens and protects your body against dryness and lightens you in 5 days.

85 AED

13% OFFFeatured

A3 Lemon + Carrot White Milk Lotion 400ml

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Highlights:

A3 Lemon + Carrot White Milk Lotion 400 ml

Antioxidant and Purifying – Helps reduce skin blemishes

Emollient, Skin Restoring – Promotes Healthy, Elastic And Radiant Skin

Brighten and soften your skin with this luxurious lotion!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

65 AED

14% OFFFeatured

RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

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Highlights:

RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

Whitening lotion for hands and body. It has a strong and effective formula in lightening skin tone and getting rid of pigmentation.

It contains Vitamin E, which moisturizes and softens the skin and does not leave a sticky feeling on the skin.

Rich in papaya extract and milk extract, which helps lighten the skin and get rid of pigmentation.

Vitamin E acts as an antioxidant in addition to moisturizing the skin and protecting it from ultraviolet rays.

It features a moisturizing formula composed of antioxidants that ensures optimal hydration and prevents premature aging.

Provides optimal penetration into the skin for maximum moisture retention.

The vitamin-rich formula provides the appearance of smoother, more youthful skin.

It gives the skin softness and a distinctive scent that lasts all day.

Restores the natural beauty and softness of the skin.

30 AED

13% OFFFeatured

Carotone DSP 10 Brightening Cream, 330ml

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Highlights:

Carotone DSP 10 Brightening Cream, 330ml

Brighten up your skin complexion in just 3 weeks.

DSP 10- COLLAGEN FORMULA (Light and Natural).

Formula rich in B-Carotene to lighten your skin.

Provides protection against UV and sun rays.

Rich in collagen for younger skin.

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

35 AED

11% OFFFeatured

Yong Chin Glutathione Hydro Gel 50gm

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Highlights:

Yong Chin Glutathione Hydro Gel 50gm

Antioxidant, unifies skin tone and brightens.

YC Glutathione Hydro Gel is a specially concentrated formula that absorbs quickly into the skin, enhancing brightness and promoting a naturally radiant complexion. It helps reduce melanin production, minimizing the appearance of dark spots and hyperpigmentation. Enriched with Glutathione, a powerful antioxidant, it supports skin’s defense against signs of aging, helping to reduce fine lines and wrinkles while promoting an even skin tone for a smoother, more youthful look.

How to use:

Apply YC Glutathione Hydro Gel evenly to your face and neck every day. For best results, use twice daily morning and night after cleansing.

40 AED

11% OFFFeatured

Shower Gel, Skin Care

ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

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Highlights:

ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

Enjoy a refreshing cleansing and exfoliating experience with ActiveX Exfoliating Body Wash Musk & Amber. Specially formulated to combine effective cleansing with gentle exfoliation, it helps remove dead skin cells while washing away dirt, excess oil, and daily impurities.

The exfoliating particles help smooth rough areas such as elbows, knees, and heels, while moisturizing ingredients leave skin feeling softer and refreshed after every shower. The warm Musk & Amber fragrance provides a rich and sophisticated scent for a luxurious bathing experience. Suitable for daily use and all skin types.

Highlights

Gently exfoliates dead skin cells for smoother-feeling skin
Deep cleansing formula removes dirt, oil, and impurities
Helps improve the feel of rough and dry areas
Leaves skin feeling fresh, clean, and revitalized
Enriched with moisturizing ingredients for added softness
Luxurious Musk & Amber fragrance
Large 1000ml bottle for long-lasting use

40 AED

10% OFFFeatured

Personal Care, Skin Care, Skin Supplements, Wellness

Makari Blue Crystal Oralight 60 Capsules

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Highlights:

Makari Blue Crystal Oralight 60 Capsules

Our Makari Blue Crystal Oralight Capsules is a collagen supplement for women. It enhances skin’s radiance for a more youthful appearance. It can be used to treat dark spots and promote glowing skin.

Our skin supplement is formulated with collagen and glutathione. This helps clarify hyperpigmentation and can unify the complexion for healthier-looking skin.

Take 1 capsule twice daily with a glass of water and meals. Please consult your health provider before taking any dietary supplements. Not recommended for pregnant or breastfeeding women

225 AED

11% OFFFeatured

A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

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Highlights:

A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

A Bonne Face & Body Cream Scrub Peach & Lemon Brightening

Experience instant brightness and silky smooth skin with A Bonne’s innovative Gelato Scrub formula. This gentle yet deep exfoliating cream scrub is enriched with Organic Peach and Lemon to refresh, smooth, and reveal naturally glowing skin. Powered by VITA-8 and 10x Niacinamide, it helps brighten dull skin, soothe irritation, and enhance your natural radiance.

Key Benefits

Instant Brightening Boost – Promotes a visibly brighter complexion after every use.
Gentle Deep Exfoliation – Creamy gelato texture removes dead skin without irritation.
Organic Peach & Lemon Extracts – Refresh and smooth the skin for a healthy glow.
10x Niacinamide + VITA-8 Complex – Enhances radiance, soothes irritation, and improves skin clarity.
Soft, Glowing Skin – Leaves your skin smooth, polished, and luminous with an extra aura.
Suitable for Face & Body – Designed to brighten and refine skin from head to toe.

How to Use

Apply the cream scrub to damp skin.
Gently massage in circular motions, especially on rough or bumpy areas.
Rinse thoroughly with clean water.
Use regularly for best results.

Reveal your most radiant, smooth, and glowing skin with A Bonne’ Peach and Lemon Gelato Brightening Scrub — a refreshing treat for your skincare routine.

40 AED

17% OFFFeatured

Creams, Pain Relief, Personal Care, Skin Care

Skin Doctor Neck and Shoulder Pain Relief Cream 100gm

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Highlights:

Skin Doctor Neck and Shoulder Pain Relief Cream 100gm

Fast pain relief for neck and shoulder muscles.

25 AED

PRODUCTS ON SALES

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14% OFFFeatured

Creams, Skin Care

Eveline Banana Smoothing Hand Balm 50ml

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Highlights:

Eveline Banana Smoothing Hand Balm 50ml

Eveline Banana Smoothing Hand Balm Softness and moisturizing

The Eveline Banana Smoothing Hand Balm is a nourishing, ultra-moisturizing hand cream infused with the tropical goodness of banana extract.

This rich hand balm is designed to provide deep hydration, repair dry or damaged skin, and leave your hands feeling soft, smooth, and delicately scented with a sweet banana fragrance.

The rich formula helps restore hydration and smoothness, making hands feel soft and deeply nourished.

Deep Moisturization & Nourishment.
Softens and moisturizes hands.
Fast Absorbing, Non-Greasy.
improving skin texture.
Perfect for hands that are cracked, damaged, or irritated.

30 AED

13% OFFFeatured

Aveeno Fresh Greens Blend Refresh & Thicken Shampoo 354ml

Shower Gel, Skin Care

Aveeno Fresh Greens Blend Refresh & Thicken Shampoo 354ml

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Highlights:

Aveeno Fresh Greens Blend Refresh & Thicken Shampoo 354ml

Cleanse and refresh your hair with Aveeno Fresh Greens Blend Refresh & Thicken Shampoo.
Enriched with oat, rosemary, and peppermint, this silicone-free shampoo gently cleanses while adding volume and body.
Its lightweight formula invigorates the scalp and leaves your hair with a refreshing scent.
Perfect for thin, lifeless hair.

Adds volume and body
Enriched with oat, rosemary, and peppermint
Gently cleanses scalp
Silicone-free and lightweight
Provides a refreshing scent

Ingredients
Water, oat extract, rosemary leaf extract, peppermint oil, glycerin, sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium chloride.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

130 AED

7% OFFFeatured

Shower Gel, Skin Care

Kojie San Men Lightening Body Wash 300ml

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Highlights:

Kojie San Men Lightening Body Wash 300ml

A rich lathering formula that cleanses and removes dirt and oil without drying the skin. It also helps lighten skin while keeping it supple and smooth.

Paraben Free · Sulfate Free · Dermatologically Tested

65 AED

5% OFFFeatured

PanOxyl Acne Creamy Wash 4% Benzoyl Peroxide Daily Control 170gm

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Highlights:

PanOxyl Acne Creamy Wash 4% Benzoyl Peroxide Daily Control 170gm

A gentle face wash that is safe for daily use and powerful enough to combat all types of acne.

This daily wash contains 4% benzoyl peroxide to clear acne super fast.

Effectively penetrates pores and eliminates acne-causing bacteria.

It removes existing acne scars and helps prevent the appearance of new acne.

The creamy formula is balanced with moisturizers for a gentle daily cleanse that does not dry out the skin.

Gently removes dirt and excess oil to clean and unclog pores.

It is an excellent option for controlling acne on the face, chest and back.

Recommended by dermatologists.
Suitable for all parts of the body: face, chest and back.
Safe and easy to use.
Creamy formula that is gentle on the skin.
It gets rid of acne and prevents its appearance.
Removes the effects of acne and pigmentation.

95 AED

18% OFFFeatured

Aussie Miracle Moist Shampoo 360ml

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Highlights:

Aussie Miracle Moist Shampoo 360ml

End your dry spell. Aussie Miracle Moist Shampoo soaks your strands in mega-hydration. Infused with avocado and jojoba seed oil, this fabulously rich shampoo transforms dry, thirsty hair with out-of-this-world hydration while leaving you with the delightfully fun scent of luscious citrus. Use it to cleanse and hydrate dry hair!

45 AED

6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Puissance Karité Lightening Face Cream for Black Skin 50ml

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Highlights:

PR+ Paris Puissance Karité Lightening Face Cream for Black Skin 50ml

The nourishing face care from the PR+ Puissance Karité range, for faces that tighten and lack comfort by the end of the day.

Nourishes the face • Soothes tightness • Evens the tone day after day.

The face that tightens by the end of the day finally finds its comfort
A rich texture that nourishes without ever weighing the skin down
Comfort that settles in overnight
The natural next step after the Karité serum

Evening comfort, for a soothed wake-up.

In the evening, when your face finally asks for its due

Cold weather, air conditioning, sun: the day leaves its mark. Come evening, the face tightens, some areas flake slightly, the skin asks for something without you always knowing what.

What it’s asking for is nutrition. The Puissance Karité Cream closes the day gently: a rich care that works while you sleep and sets up a soothed wake-up.

Evening after evening, it evens the tone and lets your nourished skin radiate with renewed glow.

A nourishing cream formulated for Black and mixed-race skin: how it works

Evening nutrition: shea butter nourishes and repairs overnight.
Soothing: it calms tightness and discomfort.
Progressive evening: a more even tone, day after day.

Nutrition and radiance actives in the Puissance Karité range

Shea butter: intense nutrition and overnight repair.
Liquorice & vitamin C: even the tone and protect against free radicals.
Aspergillus ferment & allantoin: cell renewal and soothing.

Why is this cream different from classic face care?

✓ Nutrition that repairs overnight, far more than a simple surface hydration
✓ Real comfort for faces that tighten
✓ Applies after the serum in your evening routine
✓ A formula suited to Black, dark and mixed-race skin

How to fit this cream into your Black or mixed-race skin routine

As an evening care

Apply in the evening to clean skin, as the last step after your Karité serum.

The tailor-made texture duo

To adjust the richness, blend a dab of cream with a dab of Karité gel-cream depending on your skin’s needs and the season.

Expert tip

✨ Keep the Karité balm for the morning (targeted care and makeup base); the cream and gel-cream are your evening care.

235 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Piment Doux Plus Lightening Oil 100mls

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Highlights:

Piment Doux Plus Lightening Oil 100mls

Piment doux is a concentrated skin lightening serum which is enriched with fruit acids and helps with uneven dark spots and uneven skin tone. … Helps eliminate stains on all parts of the body, brighten skin quickly and even skin tone.

30 AED

5% OFFFeatured

Curly & Wavy hair, Hair Care

The Doux Cream Twist & Curl Cream 454gm

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Highlights:

The Doux Bonita Afro Balm Texture Cream 454gm

WHAT IT DOUX?

Control paste-meets-pomade. Bonita Afro Balm? is for you if you want the performance, control, and weight of butter or oil minus the build-up. Keep natural curls, coils, twists, and braids looking fresh from start to finish.

WHAT?S GOOD?

Goji Berry: To improve overall shine

Coconut Oil: Locking in that moisture

Sweet Almond Oil: For no more frizz

DOUX YOU:

A little goes a long way! Apply a small amount to wet or dry hair to control frizz and sustain moisture.

Best for softening and refreshing twist-outs, braid-outs, and finger styling to elongate and soften hair without flaking or sticky residue. Best used on it?s own.

95 AED

11% OFFFeatured

Pr. Francoise Bedon Lightening Milk Puissance 500ml

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Highlights:

Pr. Francoise Bedon Lightening Milk Puissance 500ml

Pr. Francoise Bedon® Lightening Milk Puissance 16.8oz: This Formula treats and helps to eliminate scars and marks like caused by pregnancy, age or sun exposure. Moreover it is enriched by particularly hydrating Sweet Almond Oil to restore epidermal lipids lost. It also contains Vitamin E to protect the skin from ageing and free radicals.
This extremely thorough formula was developed by highly qualified laboratories.Intense and very fast lightening treatment made with sweet almond. This nourishing moisturizer corrects dark spots and evens skin tone helping you find a healthier and brighter complexion.

Directions: Apply it once or twice a day, insisting on hands, elbows and knees.
Result: It eliminates all marks and blemishes, lights your skin tones and guarantees you a clear, smooth and even skin. IT will leave you a light and hydrated skin. With certified result.

250 AED

13% OFFFeatured

QEI+ Paris Active Performance Purifying Exfoliating Soap 200gm

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Highlights:

QEI+ Paris Active Performance Purifying Exfoliating Soap 200gm

QEI Active Performance Purifying Exfoliating Soap: Suitable for all skin types. Thanks to the mini exfoliates qui particles composed. Active Performance soap cleanses the skin and profounder rid of dead cells. Enriched with sweet almond extract softened it, nourishes and regenerates the epidermis covers protect the lipid film.

105 AED

GIFT SET

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22% OFFFeatured

SofnFree Hair Straightening Cream with Aloe Vera 450ml

Hair Care, Relaxer

SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

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Highlights:

SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

Sofnfree Coritical Crème Relaxer is best suited for coarse hair and is enriched with Aloe Vera Milk. Aloe vera milk is specially added to ensure that the hair is well nourished and conditioned while relaxing and to ensure that scalp irritation is reduced. This cream gives you smooth, healthy hair and adds incredible shine to your hair.

For coarse hair
Works fast for silky, soft and super soft hair
Contains vitamin E and aloe vera milk
Helps soothe the scalp during the relaxation process
Ideal for healthy, straight hair

35 AED

29% OFFFeatured

Lotion, Skin Care, Spot Corrector

Silka SPF10 Green Papaya Skin Whitening Lotion 300ml

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Highlights:

Silka SPF10 Green Papaya Skin Whitening Lotion 300ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

Contains SPF that offers optimum protection from the sun’s rays

25 AED

17% OFFFeatured

Jhalak Anti Aging Beauty Cream

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Highlights:

Jhalak Anti Aging Beauty Cream

Jhalak Anti-Aging Beauty Cream is a luxurious skincare solution designed to protect your skin from the harmful effects of daily exposure to sunlight, pollution, and stress. It revitalizes and rejuvenates your skin, restoring its natural glow and vibrancy.

The cream also boosts your skin’s immune system, ensuring it remains healthy and resilient. It visibly reduces wrinkles, reducing fine lines and leaving a smoother, more youthful appearance. Jhalak Anti-Aging Beauty Cream also helps prevent future wrinkles by providing deep hydration. Its luxurious formula ensures a smooth, supple, and irresistible texture. Invest in your skin’s health and beauty with Jhalak Anti-Aging Beauty Cream.

25 AED

13% OFFFeatured

Skin Doctor Charcoal Face Wash Gel 100ml

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Highlights:

Skin Doctor Charcoal Face Wash Gel 100ml

For oily skin, cleanses the face while removing the excess oil that cause acne and pimples.

Charcoal Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35 AED

14% OFFFeatured

Mouth Wash, Personal Care

Listerine Cool Mint Daily Mouthwash 250ml

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Highlights:

Listerine Cool Mint Daily Mouthwash 250ml

Kills bad breath germs: The mouthwash kills 99% of germs that cause bad breath and features a refreshing flavour
Reduces plaque: It helps reduce and prevent plaque, a major cause of gum disease
Gum protection: Kills bacteria above and below the gum line to keep gums healthy
Freshens breath: It provides lasting fresh breath while helps eliminate bad bacteria in the mouth, it doesn’t alter the balance of the oral flora
Greater reach than brushing alone: It gives a 3X deeper clean compared to brushing alone, leaving your mouth totally clean and refreshed
New-100% recyclable bottles and 50% post-consumer recycled plastic- Our new bottle now contains 50% post- consumer recycled plastic. Also, we use 100% recyclable bottles and caps*.
*Where facilities exist; safety seal excluded.

30 AED

33% OFFFeatured

Melano Soap Papaya & Kojic Acid 100gm

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Highlights:

Melano Soap Papaya & Kojic Acid 100gm

Natural Papaya Extract rich with carotenoids & the potent antioxidants makes the skin shine, smooth and soft body.

For face and body.
– Dark Spot Elimination for Freckles, Acne Scars, Uneven Skin Tone.
– Gently removes dead skin cells leaving skin light & bright.
– Stimulates Collagen Production and decreases wrinkles.
– Clears out the scars and uneven pigmentation on the skin.

How to use:

1 – Wet your skin with water
2 -Gently massage it into your skin with a circular motion for about 30 seconds.
Repeat these steps twice a day to keep your skin fresh and brighter.

10 AED

13% OFFFeatured

Hair Care, Hair Growth

Wonder Gro Jamaican Black Castor Oil Styling Gel 454gm

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Highlights:

Wonder Gro Jamaican Black Castor Oil Styling Gel 454gm

Wonder Gro Jamaican Black Castor Oil Styling Gel strengthens, nourishes, and promotes healthy hair growth. Our signature blend is an alcohol-free, non-flaking formula that will leave your hair with a healthy shine and superior hold.

35 AED

Even Better Moisturizing Lotion with Shea Butter 500ml

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Highlights:

Even Better Moisturizing Milk Cocoa Butter 500ml

Ensures intense moisturizing for extended periods of time.

Regenerates and soothes the driest of skins daily.

Brings immediate comfort and well-being, thanks to its soft, non-greasy texture.

Wrapped in a subtle and exquisite fragrance, the skin is soft, silky-smooth and glowing, like new.

30 AED

22% OFFFeatured

Veet Gold Vitamin C Body Corrector Lotion 300ml

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Highlights:

Veet Gold Vitamin C Body Corrector Lotion 300ml

This body lotion is formulated with Vitamin C to help brighten and even out skin tone. Enriched with 100% natural essential oil, it nourishes the skin, leaving it soft and smooth. Offering SPF 15, it provides broad-spectrum protection against harmful UV rays, helping to protect the skin from sun damage.

Key Features:

Brightening: With Vitamin C, this lotion helps even skin tone and reduces the appearance of dark spots.
Deep Hydration: The natural essential oil nourishes the skin, leaving it feeling soft and supple.
Sun Protection: SPF 15 offers broad-spectrum protection against UVA and UVB rays, helping to reduce the risk of sun damage.
Visible Results: Helps promote a more even, glowing complexion with regular use.

35 AED

American Dream Cocoa Butter Lemon Solid Complex 112g

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Highlights:

American Dream Cocoa Butter Lemon Solid Complex 112g

The most hydrating formula in our range. Ideal for targeting really rough, dry areas like elbows, knees and heels to restore the skin to supple smoothness.

Solid Complex will help to heal dry, chapped lips as well as being effective as an all over body butter.

35 AED