Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream 50ml

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Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream 50ml
The Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream is a luxurious, multi-action anti-aging cream designed to target the visible signs of aging, such as wrinkles, fine lines, and loss of elasticity.
Infused with gold particles and active anti-wrinkle ingredients, this cream works around the clock to rejuvenate, firm, and restore the skin’s youthful appearance, offering both day and night protection.
Contains gold particles, known for their rejuvenating and anti-inflammatory properties.
Gold Particles: Contains gold particles, known for their rejuvenating and anti-inflammatory properties. Gold helps to
Stimulate collagen production.
Improve skin elasticity.
Anti-Wrinkle.
Deep Hydration.
Suitable for All Skin Types.
Reduce the appearance of fine lines and wrinkles.

70 AED

10% OFFFeatured

Silky Cool Blackberry Facial Mud Mask 1000ml

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Silky Cool Blackberry Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45 AED

22% OFFFeatured

H20 Jours Natural Lightening Cream 300gm

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H20 Jours Natural Lightening Cream 300gm

H20 Naturel Beauty Lightening Jar Cream The lightening cream H20 JOURS brings a brilliant staunch smooth and satiny without irrate nor attack it. Its high acidic fruits and vitamins content brings an uniformity to your skin and gives it a brighten appearance. This cream permits to your skin to find very quickly again a gleaming staunch of a visible purity. Use daily the range ensures you a perfect and logical result.

35 AED

7% OFFFeatured

Melano PapayaTone Brightening Set

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Melano PapayaTone Brightening Set

Melano PapayaTone Brightening with Papaya and Vitamin E

Papaya Tone gel to lighten the skin with papaya extract, vitamin C and vitamin E, 40 grams.

The formula has a light texture to lighten the skin, including melasma, pigmentation, and dark spots

It helps unify skin tone to obtain healthy and elastic skin

It helps increase skin hydration to obtain soft and elastic skin

280 AED

13% OFFFeatured

A Bonne Miracle Spa Milk Shower Salt with Lycopene Tomato Extract 350gm

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A Bonne Miracle Spa Milk Shower Salt with Lycopene Tomato Extract 350g

This is Home Spa product for bathing and indulging yourself. Its selected Micronized Salt is suitable when scrubbing. It effectively exfoliates weathered skin cells without irritation and opens up new ones of brightened, smooth and radiant look. With Tomato Extract which is rich in LYCOPENE. It helps fight free radicals and prevents wrinkles, keeping the skin soft and smooth.

* Milk Protein moisturizes skin rendering it irresistibly soft, smooth and supple.

* Nanowhite Glutathione reduces dark spots and slow down Melanin Formation, lightens skin tone naturally.

* Kojic prevent Melanin Formation, condition skin so that freckles and dark spots gradually fade away

* Tomato Extract is rich with LYCOPENE, which fights free radicals, prevent wrinkles, keeping skin soft and smooth.

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

35 AED

33% OFFFeatured

Dr Rashel Hyaluronic Acid Instant Hydration Primer Serum 100ml

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Dr Rashel Hyaluronic Acid Instant Hydration Primer Serum 100ml

Plump skin and deliver intense hydration

Benefits: Hyaluronic Acid Serum

Helps keep your skin moisturized all day and night with an invisible layer of moisture.

softly covers the skin and reduces the appearance of pores and imperfections.

leaves a brightened fine-tuned effect. Achieve ultimate hydration and a youthful glow.

Direction:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare routine and before applying your makeup/foundation.

It can be used as an effective primer. It can also be layered as a spot treatment for heavily textured areas on the skin. This will leave your skin brightened and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water. If irritation occurs, discontinue use. Keep it out of reach of children.

20 AED

17% OFFFeatured

Neoprosone Skin Brightening Tube Gel 30gm

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Neoprosone Skin Brightening Tube Gel 30gm

Neoprosone Gel Forte 30g: formulated in a light refreshing scent, Neoprosone Complex Forte Brightening Gel reduces appearance of drak brown spots, evening out skin tone wiht brightening Arbutin complex. Helps prevent premature aging, promoting a radiant youthful complexion.

25 AED

25% OFFFeatured

Glutathione Injection Gluta Terminal White Plus Brightening Serum 100ml

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Glutathione Injection Gluta Terminal White Plus Brightening Serum 100ml

Glutathione Injection Brightening Serum sets offers a specialized approach to skin care, focusing on improving the appearance of uneven skin tone and enhancing overall skin clarity. Each serum is designed to meet different skincare needs, incorporating carefully selected ingredients to help achieve a healthier and more luminous complexion. Their lightweight formula ensures effortless application and daily suitability.

Key Features

Skin Brightening Ingredients: Contains components such as Glutathione and Kojic Acid to help refine and improve skin tone.
Targeted Formulas: Each variant addresses unique concerns such as dullness, dark spots, or hydration.
Quick Absorption: Non-greasy texture that integrates seamlessly into skincare routines.
Skin-Friendly: Formulas are crafted to suit various skin types.

Benefits

Assists in reducing the visibility of dark spots and uneven tone.
Helps promote a more radiant and refreshed appearance.
Maintains skin hydration and softness throughout the day.
Blends easily into daily skin care without heaviness or irritation.

30 AED

5% OFFFeatured

Anua Peach 70% Niacinamide Serum 30ml

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Anua Peach 70% Niacinamide Serum 30ml

Your skin will feel peachy after using this serum blended with 70% peach fruit extract and 5% niacinamide to even out skin tone. The serum promotes clear and smooth skin by clarifying pores with Peach Yogurt Complex (containing peach flower extract and betaine salicylate). It moisturizes and nourishes skin with Vitamin B12 and hyaluronic acids.

95 AED

12% OFFFeatured

CeraVe Hydrating Facial Cleanser 473ml

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CeraVe Hydrating Facial Cleanser 473ml

CeraVe Hydrating Facial Cleanser is a unique formula that cleanses, hydrates and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skin’s natural moisture. This hydrating facial cleanser was designed to cleanse and refresh the skin without over-stripping it or leaving it feeling tight and dry. Daily face wash with hyaluronic acid, ceramides, and glycerin to help hydrate skin without stripping moisture. Removes face makeup, dirt, and excess oil, provides 24-hour hydration and leaves a moisturized, non-greasy feel.

75 AED

PRODUCTS ON SALES

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17% OFFFeatured

Anti Stretch Marks, Skin Care, Spot Corrector

Evetime Whitening + Glowing Cream 30gm

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Evetime Whitening + Glowing Cream 30gm

Evetime Whitening + Glowing Cream is a specially formulated skincare cream designed to nourish, moisturize, and brighten the appearance of the skin. Its 3-in-1 cream and serum capsule formula helps support a smoother, fresher, and more radiant-looking complexion while caring for common skin concerns such as dullness, uneven tone, and visible signs of aging. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ 3-in-1 Cream + Serum Capsule formula
✓ Helps brighten and refresh the appearance of the skin
✓ Supports a smoother and more even-looking complexion
✓ Helps reduce the appearance of fine lines and wrinkles
✓ Nourishes and moisturizes the skin
✓ Supports the skin’s natural renewal process
✓ Helps improve the appearance of dull and tired-looking skin
✓ Leaves skin feeling soft, smooth, and refreshed
✓ Suitable for all skin types
✓ Ideal for regular daily skincare use

Evetime Whitening + Glowing Cream is designed to provide everyday nourishment and skincare support while helping the skin achieve a brighter, smoother, and more radiant appearance. Its unique 3-in-1 Cream + Serum Capsule formula combines the benefits of a moisturizing cream with concentrated skincare care for a comfortable daily application.

The formula helps moisturize and nourish the skin while supporting a fresh and youthful-looking complexion. With regular use, it helps improve the appearance of dullness, uneven skin tone, fine lines, and other visible signs of skin aging.

Evetime Whitening + Glowing Cream is designed to support the skin’s natural renewal process, leaving the skin feeling softer, smoother, refreshed, and more radiant. Suitable for all skin types, it can be incorporated into both morning and evening skincare routines for everyday skin care and nourishment.

25 AED

20% OFFFeatured

Reborn Milk Rose Cleansing Cream 500ml

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Reborn Milk Rose Cleansing Cream 500ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin.

40 AED

22% OFFFeatured

UB Macho Star Hand & Body Lotion 473ml

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UB Macho Star Hand & Body Lotion 473ml

UB MACHO STAR Hand & Body Lotion 16 oz Moisturizer for Men A creamy moisturizing lotion with Tea Tree Oil, Alpha Hydroxy and pro vitamin to help your skin soft and smooth. Use this luxury lotion all over the body, particularly after bathing. Size. 16 oz Made in USA

35 AED

20% OFFFeatured

Eveline Collagen Lifting Essence Intensely Firming Face Mask 20ml

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Eveline Collagen Lifting Essence Intensely Firming Face Mask 20ml

An ideal face mask to combat the appearance of wrinkles and fine lines on the skin.
Formula enriched with collagen, orchid, cucumber, chamomile, aloe vera, panthenol, white willow and allantoin.
It deeply nourishes and moisturizes the skin, making it more youthful.

An ideal choice for pure and healthy skin.

20 AED

9% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Argan Oil Hair Serum 300ml

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Skin Doctor Argan Oil Hair Serum 300ml

Skin Doctor Argan Oil Hair Serum deeply nourishes and conditions the hair shafts and leaves even the most rebellious hair frizz-free, silky soft and shiny.
– Minimizes frizz.
– Protects against heat damage.
– Restores damaged hair.

How to use:

Apply few drops of serum on your palm, rub them together and massage gently from roots to tips of your hair. Can be used for dry hair (for styling and wet hair for manageability).

50 AED

27% OFFFeatured

Conditioner, Hair Care

African Pride Olive Miracle Anti-Breakage Leave-In Conditioner, 12oz (355ml)

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African Pride Olive Miracle Anti-Breakage Leave-In Conditioner, 12oz (355ml)

African Pride Olive Miracle Anti-Breakage Leave-In Conditioner formula is enriched with Extra Virgin Olive Oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich healthy scalp.

55 AED

31% OFFFeatured

Eveline Hyaluronic Acid Concentrated Moisturizing Serum 18ml

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Eveline Hyaluronic Acid Concentrated Moisturizing Serum 18ml
Eveline Hyaluronic Acid Concentrated Moisturizing Serum
The secret to radiance in a drop
This concentrated serum is the perfect solution for moisturized, radiant, and rejuvenated skin.
It was specially developed to provide comprehensive care for your skin, whether morning or evening.
It is suitable for all skin types, including dry, sensitive, or tired skin.
Thanks to its effective formula, it delivers quick and noticeable results, combining nourishment, hydration, and rejuvenation.
- Tightens and smooths the skin
- Enhances radiance
- 100% vegan formula
- Deep hydration that lasts all day
- Regenerates skin cells and stimulates elasticity
- Reduces wrinkles and fine lines
Ingredients:
Aqua (Water), Sodium Hyaluronate, 1,2-Hexanediol, Sodium Hyaluronate Crosspolymer, Aphanizomenon Flos-Aquae Extract, Tremella Fuciformis Polysaccharide, Trehalose, Panthenol, Paeonia Lactiflora Root Extract, Sucrose, Phenoxyethanol, Hydroxyacetophenone, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Propanediol, Butylene Glycol, Glycerin, Pentylene Glycol, Citric Acid, Ci 42051

45 AED

10% OFF

PrettyBe Glycerin Lotion Chamomile Extract 450ml

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PrettyBe Glycerin Lotion Chamomile Extract 450ml

45 AED

17% OFFFeatured

Ever Sheen Cocoa Butter lotion + Shower Gel + Cocoa Butter Jar Cream 250ml

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Ever Sheen Cocoa Butter lotion + Shower Gel + Cocoa Butter Jar Cream 250ml

Ever Sheen Cocoa Butter Set.This set is for a softer younger feelings skin. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry irritated chapped or sunburned skin.

100 AED

17% OFFFeatured

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

GIFT SET

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5% OFFFeatured

Conditioner, Hair Care

Silky Cool Milk Hair Conditioner 5 Litre

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Highlights:

Silky Cool Milk Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Dhin Dhin Exfoliating Shower Gel Oud Fashion Essence 750ml

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Highlights:

Dhin Dhin Exfoliating Shower Gel Oud Fashion Essence 750ml

Enriched with micro particles for efficient cleansing

Infused with a long-lasting masculine fragrance

Suitable for face, body and hair

Skin compatibility dermatologically approved

45 AED

25% OFFFeatured

R&D Care Coconut Gluta Sugar Salt Body Scrub 300gm

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R&D Care Coconut Gluta Sugar Salt Body Scrub 300gm

To get soft skin, apply Coconut Gluta Sugar Salt which is made of refined salt and delicate sugar granules. Gently whisks away dead surface skin and impurities to make skin feel softer and smoother. Crafted with a soothing of coconut oil into a scrub to rejuvenate dry. All that’s left is a silky-smooth body and get more radiant complexion

15 AED

13% OFFFeatured

Silky Cool Gold Facial Cleanser 140ml

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Highlights:

Silky Cool Gold Facial Cleanser 140ml

Introducing the Silky Cool Gold Facial Line, a luxurious collection designed to elevate your skincare routine to new heights of indulgence and efficacy. Crafted with a blend of premium ingredients and nourishing botanicals, each product in this line is meticulously formulated to provide a spa-like experience while delivering visible results.

Gently removes makeup and cleanses skin without over-drying. Ph-balanced formula maintains skin’s natural oil balance. Enriched with castor oil for hydration and softness.

35 AED

10% OFFFeatured

Conditioner, Hair Mask, Shampoo, Hair Care, Gift Sets

Maxiline Pkc Ultimate Protein Treatment Set 1000ml

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Highlights:

Maxiline Pkc Ultimate Protein Treatment Set 1000ml

A revolutionary combination composed of PROTEIN, keratin and collagen, which allows structural change of the hair with extreme volume reduction, fibre alignment, anti frizz and extraordinary smoothness.

The PKC Ultimate micro-particles are carried into the cortex, creating a replenisher content, providing strength, softness and radiance. within minutes PKC is naturally absorbed by the hair fibre. After sealing with the iron, the PKC particles are joined to the cortex proteins, armouring the strands and fully closing the cuticles. this way, PKC provides extraordinary and natural smoothness to the hair.

1,350 AED

25% OFFFeatured

Goldman Pro Light3 Soap 190gm

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Highlights:

Goldman Pro Light3 Soap 190gm

Goldman Prolight3 complexion unifying soap perfectly meets the requirements of black and mixed skin. Its formula enriched with activated bamboo charcoal + vitamin E eliminates impurities, repairs and protects the most damaged skin while giving a natural glow to the complexion

15 AED

Veet Gold 100% Nature Essential Oil, Body Corrector Vitamin C Soap, Whitening & Glowing, SPF15, 250g

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Highlights:

Veet Gold 100% Nature Essential Oil, Body Corrector Vitamin C Soap, Whitening & Glowing, SPF15, 250g

15 AED

17% OFFFeatured

Anti Stretch Marks, Skin Care, Spot Corrector

24 23 21 Beauty Cream 30gm

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Highlights:

24 23 21 Beauty Cream 30gm

24 23 21 Beauty Cream is a lightweight daily moisturizing cream formulated with Niacinamide, Hyaluronic Acid, and Vitamin E to help hydrate, nourish, and revitalize the skin. Its fast-absorbing formula supports a smoother, softer, and more radiant-looking complexion while providing long-lasting moisture. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ Enriched with Niacinamide, Hyaluronic Acid & Vitamin E
✓ Deeply hydrates and nourishes the skin
✓ Helps improve the appearance of uneven skin tone
✓ Supports smoother, softer, and healthier-looking skin
✓ Helps maintain the skin’s natural moisture barrier
✓ Lightweight, non-greasy, and fast-absorbing formula
✓ Leaves skin feeling refreshed and radiant
✓ Suitable for all skin types
✓ Perfect for daily morning and night use

24 23 21 Beauty Cream is designed to provide everyday hydration and nourishment while helping the skin maintain a healthy, radiant appearance. Its lightweight texture absorbs quickly into the skin without leaving a greasy residue, making it comfortable for daily use.

Powered by Hyaluronic Acid, the formula helps lock in moisture to keep the skin hydrated and supple throughout the day. Niacinamide helps improve the appearance of uneven skin tone and supports a brighter-looking complexion, while Vitamin E provides antioxidant care and helps strengthen the skin’s natural moisture barrier against dryness.

With regular use, 24 23 21 Beauty Cream leaves the skin feeling soft, smooth, refreshed, and naturally glowing. Gentle enough for all skin types, it fits seamlessly into both morning and evening skincare routines for lasting hydration and everyday skin comfort.

25 AED

13% OFFFeatured

Joji Secret Young Mango Whitening Mask 30gm

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Highlights:

Joji Secret Young Mango Whitening Mask 30gm

Brighter, Even-Toned Skin in 15 Minutes – Mango-Powered Whitening

Transform dull, uneven skin into a luminous, fairer-looking canvas with JOJI Secret Young Mango Whitening Mask 30g. This intensive brightening mask combines mango extract, niacinamide, and vitamin C derivatives to visibly fade dark spots, even skin tone, and restore a healthy, dewy glow. Perfect for brightening skincare lovers, pre-event prep, and wholesale buyers sourcing authentic Thai beauty essentials. Made in Thailand, ships worldwide via Thai Trade Wholesale.

Key Benefits & Features

Mango Extract Brightening: Rich in vitamins A, C, E and antioxidants to gently fade dark spots and promote a radiant, even-toned complexion
Visible Whitening Power: Niacinamide + vitamin C derivatives help inhibit melanin production for a fairer-looking complexion without harsh irritation
Deep Hydration Boost: Lightweight gel-cream texture locks in moisture for plump, supple, dewy skin without stickiness
Fast-Absorbing Formula: Melts into skin instantly—no heavy residue or pillow transfer, perfect under makeup or sunscreen
Gentle for All Skin Types: Suitable for sensitive, dry, oily, or combination skin—no hydroquinone, parabens, or synthetic fragrances
Travel-Friendly 30g Size: Perfect for purse, gym bag, or carry-on—ideal for on-the-go brightening care
holesale-Ready: High-demand Thai whitening mask with bulk pricing for retailers and e-commerce sellers

35 AED

11% OFFFeatured

Yong Chin Milk Protein Serum Cream Body Desserts 250gm

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Yong Chin Milk Protein Serum Cream Body Desserts 250gm

Deeply moisturizing body cream enriched with milk protein for skin rejuvenation.

YC Milk Protein Body Serum Cream is a specially formulated cream enriched with concentrated milk protein and natural oils, designed to provide your skin with a soft and moisturized feel. This unique blend of ingredients helps to restore your skin’s freshness and vitality while maintaining its natural moisture balance and promoting skin whitening.
Key Benefits:
1. Soft and Moisturized Skin: YC Milk Protein Body Serum Cream imparts a soft and moisturized texture, ensuring your skin feels velvety and well-hydrated.
2. Milk Protein Enriched: Concentrated milk protein and natural oils work together to rejuvenate your skin, leaving it fresh and revitalized.
3. Natural Moisture Balance: This cream helps maintain your skin’s natural moisture balance, keeping it supple and healthy.
4. Skin Whitening: Experience the benefits of skin whitening, promoting a brighter and more radiant complexion.
Indulge in the nourishing qualities of YC Milk Protein Body Serum Cream for skin that feels soft, fresh, and beautifully balanced. This cream is your key to a more revitalized and luminous appearance.

40 AED