Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Cocoderm Clarifying Shower Gel 500ml

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Cocoderm Clarifying Shower Gel 500ml

Cocoderm clarifying shower gel contains active ingredients that help to clarify your complexion smoothly. It deeply cleans the skin and harmonizes the complexion while leaving onto the skin a pleasant fragrance.a

40 AED

35% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Germsafe Healthy Petroleum Jelly 250ml

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Vaseline Blueseal Germsafe Healthy Petroleum Jelly 250ml

Vaseline Petroleum Jelly Germsafe is a triple-purified formula that offers 99.9% germ protection while locking in moisture to keep the skin soft and smooth
The triple purification process guarantees pure petroleum jelly with every application. Keeps your skin healthy and glowing all dayGentle on your skin, hypoallergenic, and non-comedogenic (won’t clog pores) Made with triple-purified jelly. Purity Guaranteed. BEST FOR: DRY SKIN, CRACKED SKIN, GERM PROTECTION
Vaseline Petroleum Jelly Germsafe keeps the skin free of germs while also offering dry skin relief.

13 AED

14% OFFFeatured

Dove Body Love Intense Care Panthenol Body Lotion 400ml

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Dove Body Love Intense Care Panthenol Body Lotion 400ml

Give very dry skin the deep care it needs with Dove Body Love Intense Care Body Lotion. This rich yet fast-absorbing body lotion is specially made to help transform very dry skin into skin that feels soft, smooth, moisturized, and healthy-looking.

Formulated with Ceramide Restoring Serum, it helps support the skin’s natural barrier and lock in moisture for long-lasting comfort.

Key Benefits

• Deeply nourishes very dry skin
• Helps moisturize for up to 48 hours
• Leaves skin feeling soft, smooth, and radiant
• Helps support the skin’s natural moisture barrier
• Fast-absorbing and comfortable for daily use
• Helps improve skin softness after just one use
• Dermatologically tested

Hero Ingredient

• Ceramide Restoring Serum – helps replenish moisture and support healthier-looking skin by strengthening the skin barrier

Why You’ll Love It

• Rich and creamy but absorbs easily
• Great for skin that feels rough, tight, or flaky
• Ideal for daily use after bathing
• Helps keep skin feeling restored and comfortable

How to Use

• Apply in the morning and/or evening after a bath or shower
• Massage gently into the body until fully absorbed
• Pay extra attention to very dry areas
• For best results, use daily

Perfect For

• Very dry skin
• Rough or flaky body skin
• Daily deep moisturising care
• Soft, healthy-looking skin all day

30 AED

6% OFFFeatured

Silky Cool Mulberry Feet Scrub 4000ml

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Silky Cool Mulberry Feet Scrub 4000ml

Removes black dead cells & impurities leaves your skin fresh and younger

75 AED

31% OFFFeatured

Skin Light Cocoa Butter Lightening Body Cream 500ml

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Skin Light Cocoa Butter Lightening Body Cream 500ml

Skin Light Super Lightening Body Cream with Shea Butter is formulated to gently care for your skin while enhancing its softness and even complexion. Enriched with shea butter, this cream helps reduce dark spots and blemishes, promoting a healthier, radiant, and satin-smooth skin texture.

45 AED

11% OFFFeatured

Yong Chin Peeling Gel with Vitamin C 150gm

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Yong Chin Peeling Gel with Vitamin C 150gm

Brightens and smooths, eliminates dead skin cells.

YC is proud to present Peeling Gel with Vitamin C for smooth care of dead skin cells without irritation on skin. Especially developed for the bright skin tone, this enzymatic exfoliating solution gently eliminates dead cell and impurities, leaving the skin instantly smooth and velvety soft.
Enriched with skin nourishing vitamins, when used regularly, your skin will be soft, smooth, bright and healthy which enriched with skin nourishing vitamins.

How to use:

Apply gel on dry skin. Gently massage in circular motion to visibly exfoliate. Rinse with water. For extra enzymatic exfoliation, leave on for 3 to 5 minutes before rinsing. Use 1-3 times a week depending on skin sensitivity.

40 AED

11% OFFFeatured

Personal Care, Shower Gel, Skin Care

ActiveX Exfoliating Body Wash Forest Herbs Scent 1000ml

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ActiveX Exfoliating Body Wash Forest Herbs Scent 1000ml

Highlights

Gentle exfoliation with natural pumice stone.
Enriched with coconut extracts for hydration
Available in Forest Herbs, Citrus Mint, and Ocean Breeze.
Refreshing scents for a revitalizing shower experience.
1000 ml size for long-lasting use

40 AED

17% OFFFeatured

Vaseline Healthy Bright Daily Brightening Even Tone Body Lotion 400ml

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Vaseline Healthy Bright Daily Brightening Even Tone Body Lotion 400ml

Moisturizer cream & lotion are giving you deep moisturize your skin and giving you softness and no dryness you body hand it’s very best for you This unique lightweight cream offers tough protection from pollution and UV rays, while being gentle on the skin. The non-greasy formula forms a shield to protect against dirt, pollution, and the sun It is a Moisturizing body lotion and clinically proven to restore dry skin. Suitable for all skin types. The hot summer saps the moisture from our skin and makes it dehydrated. This makes the skin look dull. So, we don’t feel fresh in summers. Aloe Fresh Body Lotion is specially crafted for summers to address this issue, as it helps to keep your skin fresh in summers and gives it 24 Hours hydration.

25 AED

13% OFFFeatured

Personal Care, Skin Care, Weight Loss Kit, Wellness

Eveline Slim Extreme 4D Thermo Fat Burner Slimming Serum 250ml

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Eveline Slim Extreme 4D Thermo Fat Burner Slimming Serum 250ml

With a highly effective formula that warms the skin to ensure that the active ingredients penetrate deep into the skin, accelerating the process of burning subcutaneous fat.
It prevents the appearance of cellulite on the surface of the skin and also controls the size of the fat cells under the skin.
Effective in reducing the appearance of cellulite.
Helps improve the appearance of the skin of the chest and neckline.

65 AED

22% OFFFeatured

Queen Elisabeth Shea Butter Hand & Body Lotion 400ml

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Queen Elisabeth Shea Butter Hand & Body Lotion 400ml

Queen Elisabeth Shea Butter Lotion is rich in natural shea butter.

Helps protect skin from drying out, excellent for use on skin over-exposed to the elements.

Helps your skin restore and preserve essential moisture balance and elasticity.

Nourishes soothe and heal dry, irritated, or chapped skin. Also helps relieve stretchmarks.

35 AED

PRODUCTS ON SALES

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20% OFFFeatured

Serums, Skin Care

Skin Doctor Gluta Glow Whitening Serum 60ml

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Skin Doctor Gluta Glow Whitening Serum 60ml

Skin Doctor Gluta serum is a concentrated whitening and correcting formula, specially formulated with a clarifying agent to enhance texture and even out skin tone. Blend it into your body lotion to achieve a brighter, luminous complexion.

Benefits Of Skin Doctor Gluta Whitening Serum

Soothes the skin
Lightens the skin
Exfoliates dead skin cells
Even whitening agents
Also, use skin doctor soap for the best result

60 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist (V2) April Charm 240ml

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Ella James Body Mist (V2) April Charm 240ml

25 AED

14% OFFFeatured

Disaar Hair Growth Shampoo Ginger 200ml

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Highlights:

Disaar Hair Growth Shampoo Ginger 200ml

Rich in vitamin E, fatty acids, phenols, easy to absorb, moisturizing, tender and shiny, cold pressing, hair control, repair damaged hair, repair dry and bifurcate hair ends, reduce dandruff, improve hair dry, rash, dark and other problems.

30 AED

10% OFF

PrettyBe Glycerin Lotion Chamomile Extract 450ml

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PrettyBe Glycerin Lotion Chamomile Extract 450ml

45 AED

8% OFFFeatured

Omic+ Retinol & Hyaluronic Acid Serum 30ml

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Omic+ Retinol & Hyaluronic Acid Serum 30ml

Introducing our Omic+ Retinol & Hyaluronic Acid Serum, a skin-loving powerhouse that accelerates cell turnover to help defy aging. This serum combines the benefits of retinol and hyaluronic acid to deliver impressive results.

Retinol, a form of Vitamin A, is known for its ability to fade brown spots and promote a dewy complexion that appears youthful and glowing. It helps to rejuvenate the skin, reduce the appearance of wrinkles and fine lines, and improve overall skin texture.

Hyaluronic acid, on the other hand, provides deep hydration without leaving a greasy or oily feeling. It delivers a surge of moisture, helping to plump and smooth the skin for a more youthful appearance. It is suitable for use around the eyes, face, and neck.

Directions: Apply the serum directly to dry, cleansed skin and massage it in circular motions. For optimal results, follow up with SPF daily to protect your skin from harmful UV rays.

Key Ingredients: Organic Aloe Vera Juice, Organic Sunflower Oil, Kosher Vegetable Glycerin, Guar Gum, Avocado Oil, dL Panthenol, dAlpha Tocopherol (Pure Vitamin E) Oil, Vitamin A (Retinol) Hyaluronic Acid, Phenoxyethanol, Ethylhexylglycerin, EDTA

120 AED

6% OFFFeatured

Conditioner, Hair Care

TGIN Green Tea Moist Leave-In Conditioner 384ml

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TGIN Green Tea Moist Leave-In Conditioner 384ml

Kiss dry hair goodbye and say hello to soft, beautiful moisturized curls with tgin Green Tea Super Moist Leave in Conditioner. Packed with green tea, shea butter, and argan oil, this lightweight formula has the perfect combination of moisture and antioxidants, which helps to improve manageability, fight frizz, and transform dry brittle strands into soft, smooth and healthy hair. This natural conditioner is also great for detangling and safe enough for kids!

Benefits

Lightweight formula with no build-up

Leaves hair feeling soft, smooth and manageable

Detangles knots and tangles

Reduces frizz and flyaways

Replenishes hairs natural oils

Penetrates hairs cuticle to allow for thorough conditioning

Prevents split ends and reduces breakage

Promotes healthy hair growth

75 AED

29% OFFFeatured

Creams, Skin Care, Tubes

Skinbo Whitening Cream 30gm

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Skinbo Whitening Cream 30gm

This cream will give results within 4 to 7 days, and if you use this cream on any single side of your body you will get more benefits such as hand and throat face underarm where you like

When using this cream, you can use sunblock cream to use this cream only at night and sunblocks will be used in daylight.

This cream containing can be used for 90 grams and it is useful for up to 60 days from the time of opening this cream.

25 AED

1% OFFFeatured

Acure Skin Lightening Cleansing Gel 118ml

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Acure Sandpaper Brightening Facial Scrub 118ml

Restore your skin’s radiance with a gentle and nourishing exfoliation.
Enjoy a bright and smooth complexion with Acure’s Brightening Facial Scrub. Designed to gently remove dirt and oil from the skin while promoting new cell growth thanks to its nourishing formula containing chlorella algae. Suitable for all skin types, it provides an effective exfoliating experience without causing irritation.

Key benefits:

Nourishing and gentle exfoliation: Gently removes accumulated dirt and oil without damaging the skin.
Cell regenerating formula: Contains chlorella algae to promote new cell growth and skin regeneration.
Suitable for all skin types: Works seamlessly on sensitive, oily and dry skin.

How to use:

Wet your face with lukewarm water.
Apply a small amount of the scrub and gently massage into the skin in circular motions.
Rinse your face thoroughly and gently pat dry.
Use 2-3 times a week for best results.

79 AED

10% OFFFeatured

Clere Tropical Coconut Body Cream Pure Glycerine Enriched 500ml

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Highlights:

Clere Vanilla Honey and Argan Oil Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to honey and vanilla.

Clear cream helps keep the skin radiant, hydrated, and fresh.

For dry and very dry skin.

45 AED

33% OFFFeatured

Rubee Beauty Magic Hand and Body Lotion 59ml

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Rubee Beauty Magic Hand and Body Lotion 59ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

10 AED

GIFT SET

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10% OFFFeatured

Scrubs, Skin Care

Pretty Cowry Strawberry Scrub 500ml

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Pretty Cowry Strawberry Scrub 500ml

Strawberry Scrub makes the skin glow and soften with pure sea salt and vitamins mixed with strawberry extracts. It is a natural exfoliator, works great to remove dead cells and stimulate skin whitening. it is also useful in treating blemishes and acne as well.

45 AED

Featured

White Secret Lightening Body Lotion 300ml

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White Secret Lightening Body Lotion 300ml

White Secret contain ingredients proven to enlighter your skin and remove black blackheads and spot.

White secret contains ingredients proven to enlighten your skin and remove blackheads and spots. Also contains vitamin E that treats pigmented skin and rashes. Prevents reappearance of dark rashes.

Rich formula is thick enough to be a body moisturizer but gentle enough to be used as daily facial moisturizer.

30 AED

11% OFFFeatured

Pr. Francoise Bedon Lightening Milk Puissance 500ml

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Pr. Francoise Bedon Lightening Milk Puissance 500ml

Pr. Francoise Bedon® Lightening Milk Puissance 16.8oz: This Formula treats and helps to eliminate scars and marks like caused by pregnancy, age or sun exposure. Moreover it is enriched by particularly hydrating Sweet Almond Oil to restore epidermal lipids lost. It also contains Vitamin E to protect the skin from ageing and free radicals.
This extremely thorough formula was developed by highly qualified laboratories.Intense and very fast lightening treatment made with sweet almond. This nourishing moisturizer corrects dark spots and evens skin tone helping you find a healthier and brighter complexion.

Directions: Apply it once or twice a day, insisting on hands, elbows and knees.
Result: It eliminates all marks and blemishes, lights your skin tones and guarantees you a clear, smooth and even skin. IT will leave you a light and hydrated skin. With certified result.

250 AED

17% OFFFeatured

Laser White Face Wash with Whitening Complex, 100ml

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Highlights:

Laser White Face Wash with Whitening Complex, 100ml

It’s a skin-reviving face wash that helps to revive dull skin by gently eliminating dead skin cells and controlling excess sebum.

Face wash with a built-in face brush will give dull, lifeless skin a new lease on life.

Removes bacteria, germs, and impurities from your skin.

It has a detoxifying agent that helps to purify the skin.

Skin-friendly formula prevents skin irritation.

25 AED

10% OFFFeatured

Yong Chin Whitening Facial Scrub with Apricot Extract 450gm

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Yong Chin Whitening Facial Scrub with Apricot Extract 450gm

Gently exfoliates, swiftly and gently removes impurities that dull the complexion.

YC Shower Salt Scrub with Apricot Extract delicately exfoliates dull surface cells, unveiling clean, fresh, and healthy-looking skin. Formulated with natural scrubs and herbal extracts, this facial scrub gently removes dead cells and eliminates complexion dullness, resulting in a whiter, softer, and smoother complexion. Apricot extract aids in maintaining skin moisture. Enriched with Vitamin E and a natural fiber complex, it swiftly and gently removes impurities that dull the complexion.

How to use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

10% OFFFeatured

Silky Cool Rose Foot & Body Scrub Gel 500ml

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Silky Cool Rose Foot & Body Scrub Gel 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

13% OFFFeatured

Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

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Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

Fruit of the Wokalí Hydrolyzed Milk Collagen Vitamin E Foaming Facial Cleanser with Vitamins. A moisturizing and soothing foaming facial cleanser with vitamin E, aloe vera, calendula flower, and cucumber to help cleanse the skin without causing dryness. It deeply cleanses the skin, giving it a soft and fresh glow. It is very refreshing to use after a tiring day, when the skin feels oily and dirty. It leaves a fresh feeling after use. The built-in brush helps to gently cleanse and moisturize the skin to improve its appearance and texture. The active ingredients are rich in moisturizers and antioxidants.

35 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Whitening Cream Advanced 7-Day Whitening Formula

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Highlights:

New Face Whitening Cream Advanced 7-Day Whitening Formula

Achieve visibly brighter and more even-toned skin with New Face Whitening Cream, designed with an extra-whitening strength formula for fast and effective results. This 7-day whitening cream reduces dark spots, pigmentation, and uneven skin tone while deeply nourishing your skin for a smoother, more radiant complexion.

Key Benefits:

Advanced Skin Brightening – Formulated to enhance skin luminosity and promote a naturally fairer tone.
Dark Spot & Pigmentation Reduction – Helps fade blemishes, acne scars, and hyperpigmentation.
7-Day Whitening Formula – Specially developed to deliver visible results within a week.
Hydration & Skin Protection – Shields skin from environmental damage while maintaining moisture balance.
Smooth & Even Texture – Improves skin elasticity and reduces the appearance of fine lines.

Experience a powerful skincare solution with New Face Whitening Cream, your go-to formula for flawless, glowing skin.

25 AED

Conditioner, Hair Care

American Dream Coconut Wonder Oil Nourishing Conditioner 473ml

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American Dream Coconut Wonder Oil Nourishing Conditioner 473ml

Coconut Wonder Oil Nourishing Conditioner is a moisturizing conditioner with a nourishing blend of coconut oil, argan oil and avocado oil. Hair is left hydrated, soft and manageable with more shine and less frizz.

45 AED

11% OFFFeatured

Royal Beauty Face & Body Scrub Coffee 500ml

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Royal Beauty Face & Body Scrub Coffee 500ml

A rich and creamy blend of natural cocoa butter specially formulated for use as a daily body cream. Its smooth non-greasy formula helps restore the skin’s natural mositure as is protects against sunburn, rough & dry skin and chapping. Ideal for use before and after pregnancy as it reduces the appearance of stretch marks. This Body Cream is a super rich absorbing moisturizer that provides soothing relief. Enriched with vitamin E that help calm and soothed.

40 AED