Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

20% OffFeatured

Bar Soap, Skin Care

Soft 7 Tumeric With Honey Soap 120gm

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Soft 7 Tumeric With Honey Soap

Smooth, Soft and Radiant skin Adjust the skin condition, eliminate dead skin cell with herbs. You can feel the change after use. Help curing acne, blemish, dark scar mask, freckled and help nourishing the skin, moisturize and prevent dryness (Noticeable within 7 days). Leaving your skin soft and radiant

Soft 7 turmeric with honey soap is a soap with honey and turmeric and it is becoming more popular lately. The turmeric in this soap helps to fade acne and acne scars and kills the bacteria causing acne and the honey in this soap helps to add moisture and nourish your skin. Soft 7 turmeric with honey soap generally enhances a soft, smooth, and radiant complexion.

20 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

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Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

So White Ant Mark Cream Helps to Reduce the number and size marks on your skin, Brighten and even out skin tone. It helps to reduce the appearace of acne marks …

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

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Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

ntroducing Super White Beauty Cream, a brilliant fusion of turmeric and zafran, designed to elevate your skincare routine. This luxurious cream, crafted with all-natural ingredients, is perfect for anyone seeking a radiant complexion. Turmeric, renowned for its anti-inflammatory properties, works diligently to reduce acne and lighten dark spots, while zafran offers a wealth of antioxidants that enhance skin luminosity. These potent botanicals combine to create a cream that nourishes your skin deeply, revealing a smoother, brighter appearance. With an enticing 30g volume, this product is tailored for daily use, making it an ideal addition to your everyday self-care regimen. Experience how these powerful ingredients create a perfect balance between efficacy and gentleness, suitable for all skin types regardless of texture or sensitivity.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Oil-Free Beauty Cream

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Super White Oil-Free Beauty Cream

ay goodbye to greasy skin with Super White Oil-Free Cream, specially made to control excess oil while keeping your skin bright, smooth, and hydrated. Its lightweight formula absorbs quickly, giving you a fresh, shine-free glow all day.

Key Benefits
✅ Controls excess oil & prevents shine
✅ Brightens dull, tired-looking skin
✅ Lightweight & non-greasy formula
✅ Keeps skin smooth, soft & hydrated
✅ Helps reduce acne breakouts caused by oil
✅ Perfect for oily & combination skin

Stay fresh, confident, and glowing without the shine – with Oil-Free Cream.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Strawberry Beauty Cream 30gm

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Super White Strawberry Beauty Cream 30gm

Give your skin the daily care it deserves with Super White Strawberry Beauty Cream. Enriched with the refreshing goodness of strawberry extracts, this lightweight beauty cream helps moisturize, nourish, and brighten your skin, leaving it feeling soft, smooth, and naturally radiant.

Its non-greasy formula absorbs quickly, making it perfect for everyday use. Whether you’re getting ready for work, college, or a special occasion, this cream helps keep your skin hydrated and fresh throughout the day.

Key Benefits

Enriched with Strawberry Extract
Helps improve your skin’s natural glow
Deeply moisturizes and hydrates dry skin
Leaves skin feeling soft, smooth, and refreshed
Lightweight, non-sticky formula for daily use
Suitable for all skin types

How to Use

Cleanse your face and pat it dry. Apply a small amount of Super White Strawberry Beauty Cream evenly to your face and neck. Massage gently in circular motions until fully absorbed. Use daily for best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Vitamin C Beauty Cream 30gm

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Super White Vitamin C Beauty Cream 30gm

Experience the natural goodness of turmeric with Super White Turmeric Beauty Cream, specially formulated to nourish, moisturize, and enhance your skin’s natural radiance. Infused with the benefits of turmeric, this lightweight beauty cream helps keep your skin soft, smooth, and hydrated while promoting a healthy, glowing complexion.

Its fast-absorbing, non-greasy formula is perfect for everyday use, making it an ideal addition to your morning and evening skincare routine. Suitable for all skin types, Super White Turmeric Beauty Cream leaves your skin feeling fresh, revitalized, and beautifully moisturized.

Key Benefits

Enriched with Turmeric Extract
Helps improve your skin’s natural glow
Moisturizes and hydrates the skin
Leaves skin soft, smooth, and refreshed
Lightweight, non-greasy formula
Suitable for daily use and all skin types

How to Use

Wash your face with a gentle cleanser and pat dry. Apply a small amount of Super White Turmeric Beauty Cream to your face and neck. Massage gently in circular motions until fully absorbed. Use twice daily for the best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Turmeric Beauty Cream 30gm

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Super White Turmeric Beauty Cream 30gm

25 AED

17% OffFeatured

Rano Beauty Cream Glowing White Skin in Just 7 days

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Rano Beauty Cream Glowing White Skin in Just 7 days

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Rano Beauty Cream Glowing White Skin in Just 7 days

Rano Beauty Cream

Visible Results in 7 days

Effective for Dryness, Darkspots, Wrinkles, Uneven skin tone, skin dullness and rough skin

25 AED

6% OffFeatured

Mixa Ceramide Protect Cream 400ml

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Mixa Ceramide Protect Cream 400ml

Mixa Ceramide Protect Body Cream 400ml provides intensive care for very dry skin.
Formulated with 10% glycerin, squalane, and ceramides, it deeply hydrates, soothes, and strengthens the skin barrier.
The cream offers up to 48 hours of moisture, relieving discomfort while keeping skin soft and protected.

Product Features:

Clinically proven to reduce dryness, even severe.
Fragrance free. Hypoallergenic
Reduces 60% of dryness
10% of glycerin, squalane & ceramides
Tested under medical control
Clinically proven results

How to use:

Apply mixa ceramide daily and generously on body

75 AED

6% OffFeatured

Mixa Urea Cica+ Repair Cream Jar 400ml

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Mixa Urea Cica+ Repair Cream Jar 400ml

Mixa Urea Cica Repair+ Cream 400ml is designed to treat dry, rough, and bumpy skin with intensive care.
Formulated with 10% urea and amino acids, it delivers deep hydration and gentle exfoliation.
Urea smooths and softens, while amino acids help maintain the skin’s natural moisture barrier and support repair.
The cream visibly reduces 90% of flakes and begins repairing skin after just one use.
It provides up to 48 hours of comfort, leaving skin noticeably smoother, softer, and protected.

Product Features:

Clinically proven: repairs in 1 use: -90% flakes
48H smoothed skin
Hypoallergenic
10%: urea: moisturizes skin
Amino acid: skin hydration
Tested under medical control
Clinically proven results

How to use:

Apply mixa cica repair daily and generously on body

75 AED

LATEST PRODUCTS

9% OffFeatured

Cleansers, Skin Care

Yong Chin Aloe Vera Micellar Cleansing Water 400ml

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Yong Chin Aloe Vera Micellar Cleansing Water 400ml

Cleanses, removes makeup, hydrates, brightens and purifies pores.

YC Aloe Vera Micellar Cleansing Wate is a facial cleanser and makeup remover that is gentle on skin. It offers a soothing formulae that gently cleanses, leaves skin feeling and looking healthy, soft and hydrated.
This micellar is formulated to gentle even on the most sensitive skin while easily removing makeup, dirt and excess oil without overdying skin.

How to use:

use a cotton pad soaked in YC Micellar water to clean the skin around the face, eyes and mouth.

50 AED

14% OffFeatured

Personal Care, Skin Care

Sebamed Baby Cleansing Wipes 288 wipes

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Sebamed Baby Wet Wipes 72’Sx 5Pack

Sebamed baby wipes are gentle on the baby’s skin ideal for efficient cleansing and hygienic protection against irritation of delicate baby skin, increasing pathogenic resistance.

30 AED

13% OffFeatured

ActiveX 5-in-1 Face & Body Exfoliating Cream Aloe Vera & Vitamin E Scrub 500ml

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ActiveX 5-in-1 Face & Body Exfoliating Cream Aloe Vera & Vitamin E Scrub 500ml

Give your skincare routine a professional-quality boost with ActiveX 5-in-1 Face & Body Exfoliating Cream. Formulated with exfoliating particles, Aloe Vera Extract, and Vitamin E, this multi-benefit cream helps remove excess oil, dead skin cells, and surface impurities while leaving skin feeling soft, smooth, and refreshed.

Designed for both facial and body care, it combines exfoliation and moisturization in one easy step, making it suitable for beauty salons, spa treatments, and personal skincare routines.

5-in-1 Benefits

Exfoliates dead skin cells
Helps remove excess oil and impurities
Smooths rough skin texture
Moisturizes and softens skin
Leaves skin feeling refreshed and revitalized

Ideal For

Facial exfoliation
Body polishing treatments
Salon facial services
Spa treatments
Weekly skincare routines

How To Use

Apply a suitable amount to clean skin and massage gently in circular motions for approximately 5 minutes. Leave on for a few minutes if desired, then rinse thoroughly with warm water and pat dry.

35 AED

12% OffFeatured

Pr.Francoise Bedon Scrubbing Peeling Seife Supreme 200gm

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Pr.Francoise Bedon Scrubbing Peeling Seife Supreme 200gm

This invigorating face and body soap removes dead skin cells, leaving your skin smooth, soft, and radiant while gently perfuming your skin.

75 AED

13% OffFeatured

Skin Doctor Red Flower Face Wash Gel 100ml

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Skin Doctor Red Flower Face Wash Gel 100ml

For combination skin, cleanses and removes excess oil, dirt and makeup traces.

Red flower Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35 AED

10% OffFeatured

Pretty Cowry Face Scrub Cream Juicy Peach, 500ml

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Pretty Cowry Face Scrub Cream Carrot, 500ml

45 AED

33% OffFeatured

Kpata Kpata Fast Action Cream 40gm

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Kpata Kpata Fast Action Cream 40gm

Kpata Kpata Fast Action Cream is specifically made to treat skin conditions such as Eczema, Psoriasis and Lichen Planus. This cream helps to reduce redness, swelling and irritation of the skin caused by these skin problems. It has maximum strength and works when others fail.

30 AED

25% OffFeatured

Olivera Unifying Body Serum 30ml

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Highlights:

Olivera Unifying Body Serum 30ml

Formulated with olive and aloe vera, Olivera Serum clarifies, unifies and rejuvenates the skin.

Olivera Serum with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Serum evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

30 AED

13% OffFeatured

A3 Lemon + Carrot White Milk Lotion 400ml

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Highlights:

A3 Lemon + Carrot White Milk Lotion 400 ml

Antioxidant and Purifying – Helps reduce skin blemishes

Emollient, Skin Restoring – Promotes Healthy, Elastic And Radiant Skin

Brighten and soften your skin with this luxurious lotion!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

65 AED

4% OffFeatured

Creams, Lotion, Skin Care

Pr. Francoise Bedon Reparateur Lightening Cream Tube 50ml

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Pr. Francoise Bedon Reparateur Lightening Cream Tube 50ml

Lightening Cream effectively fights against brown patches of the skin and natural or accidental marks and scars like caused by pregnancy, age or sun exposure.

Effectively combats brown spots on the skin and natural or permanent blemishes and scars caused by pregnancy, aging, or sun exposure. This cream is made from carefully selected tea and verbena extracts to reveal even, smooth, and clear skin without blemishes.

125 AED

PRODUCTS ON SALES

13% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Aichun Beauty Papaya Essential Oil Skin And Hair 200ml

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Aichun Beauty Papaya Essential Oil Skin And Hair 200ml

35 AED

8% OffFeatured

Silky Cool Argan Oil Hair Serum Intense Hydration 100ml

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Silky Cool Argan Oil Hair Serum Intense Hydration 100ml

Silky Cool Argana Hair Serum 100ml is the perfect solution to achieve smooth and silky hair. Infused with Argan oil, this nourishing hair serum provides deep hydration to your hair, making it look healthy and vibrant. This lightweight formula helps to reduce frizz and flyaways while protecting your hair from heat damage. Suitable for all hair types, Silky Cool Argana Hair Serum leaves your hair feeling silky soft and looking shiny. Simply apply a small amount to your hair and style as desired.

55 AED

33% OffFeatured

Melano Soap Papaya & Kojic Acid 100gm

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Highlights:

Melano Soap Papaya & Kojic Acid 100gm

Natural Papaya Extract rich with carotenoids & the potent antioxidants makes the skin shine, smooth and soft body.

For face and body.
– Dark Spot Elimination for Freckles, Acne Scars, Uneven Skin Tone.
– Gently removes dead skin cells leaving skin light & bright.
– Stimulates Collagen Production and decreases wrinkles.
– Clears out the scars and uneven pigmentation on the skin.

How to use:

1 – Wet your skin with water
2 -Gently massage it into your skin with a circular motion for about 30 seconds.
Repeat these steps twice a day to keep your skin fresh and brighter.

10 AED

10% OffFeatured

Silky Cool Caviar Revival Luxurious Hair Mask Treatment for Ultimate Rejuvenation 500ml

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Highlights:

Silky Cool Caviar Revival Luxurious Hair Mask Treatment for Ultimate Rejuvenation 500ml

Elevate your hair care with luxurious and unique hair products packed with luxurious caviar essence. These products are formulated to provide extra care and nourishment to your hair and enhance its health naturally, making it more beautiful and shinier. The caviar’s unique properties help to strengthen and revitalize your hair, promoting a healthier and more vibrant appearance in every use.

Nutrient-rich: Packed with vitamins, omega-3 fatty acids, and proteins for nourishment.
Moisturizing: Hydrates and prevents dryness and brittleness.
Strengthens Hair: Proteins strengthen the hair shaft, reducing breakage.
Adds Shine: Imparts natural glossiness and luster to hair.
Antioxidant Properties: Protects against environmental damage and free radicals.
Anti-Inflammatory: Soothes the scalp and reduces irritation.
Lightweight Texture: Suitable for various hair care products without weighing hair down.
Improves Elasticity: Enhances hair’s resilience to styling and environmental stressors.
Luxurious Experience: Provides an indulgent, spa-like sensation.
Restorative Properties: Helps repair and rejuvenate damaged hair for a healthier appearance.

45 AED

13% OffFeatured

Doctor Clear Lightening Care Facial Cream 227g

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Highlights:

Doctor Clear Lightening Care Facial Cream 227g

This beauty cream helps to remove dark spots at the surface of the skin and facilitates obtaining a clearer, brighter, and more radiant glow.

It contains UV sunscreens and has to balance properties.

In addition, it gives freshness, moisture, and nourishment to your skin.

It leaves your skin soft and nicely perfumed.

65 AED

11% OffFeatured

Hair Care, Hair Cream, Hair Treatment

Ujooba Hair Oil Hair Treatment Cream With Mix Fruit Extract 1000ml

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Highlights:

Ujooba Hair Oil Hair Treatment Cream With Mix Fruit Extract 1000ml

Treat your hair to the rich, moisturizing benefits of Ujooba Hot Oil Hair Treatment Cream with Honey Extract. Formulated to nourish and repair thin, weak, or damaged hair, this luxurious cream provides deep conditioning to restore your hair’s softness and strength. Honey extract acts as a natural humectant, locking in moisture and leaving your hair more manageable and hydrated. Whether your hair is dry, frizzy, or damaged, this treatment offers intensive care for beautiful, healthy locks.

Key Features:

Enriched with honey extract to moisturize and revitalize.
Perfect for thin, weak, or damaged hair.
Provides deep hydration and nourishment for soft, smooth hair.
Suitable for all hair types.
Available in a large 1000ml container for extended use.

How to Use: After shampooing, apply generously to your hair, focusing on the ends. Leave it on for 10-15 minutes, then rinse thoroughly. For an even deeper treatment, use a warm towel to wrap your hair during the application

40 AED

36% OffFeatured

Creams, Skin Care, Tubes

Betasol Clobetasol Cream 30gm

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Betasol Clobetasol Cream 30gm

For the relief of the inflammatory and pruritic manifestations of corticosteroid-responsive dermatoses. In the treatment of moderate to severe plaque-type psoriasis.

35 AED

10% OffFeatured

White Now Super Fast Triplet Action Serum.

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Highlights:

White Now Super Fast Triplet Action Serum.

White now Serum triple action made with natural extracts of lemon and apricot seeds to help restore a luminous complexion, firm and smooth. It exfoliates and purify your skin eliminating dead cells, giving you that radiance and healthy looking skin tone.

WHITE NOW is highly enriched with vitamins E and fruits acids derived from carrots which remove all skin imperfections and impurities. The Whitening action is reinforced up to three times with the help of plants acids.the effects of WHITE NOW are visible in 3 days. The complex formula of WHITE NOW hydrates and nourishes the skin, reduces black heads, reduces skin ageing effects and leave the skin clear, full of beauty and in good health.

45 AED

8% OffFeatured

SH-18 Premium Extra-Fort Serum 50ml

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SH-18 Premium Extra-Fort Serum 50ml

SH-18 Premium Extra-Fort Serum 50ml Featuring a blend of powerful antioxidants, including vitamins C and E, lemon peel extract, Betula alba leaf, and blackberries, this premium formula evens-out skin tone, reduces the appearance of dark spots, blemishes and promoting a youthful glow with a smooth finish. SH18 Premium Serum corrects hyperpigmentation and brightens the skin for a more radiant complexion

60 AED

14% OffFeatured

Rdl Extract Rose Brightening Hand And Body Lotion 600ml

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Highlights:

Rdl Extract Rose Brightening Hand And Body Lotion 600ml

RDL Rose Body Lotion 600 ml is a deeply moisturizing body lotion enriched with the soothing fragrance of fresh roses. Its lightweight, non-greasy formula helps nourish and hydrate dry skin, leaving it soft, smooth, and delicately scented throughout the day. Ideal for daily use, this lotion absorbs quickly and helps maintain healthy-looking skin while providing long-lasting moisture.

30 AED

GIFT SET

27% OffFeatured

Mask, Skin Care

Neutrogena Soothing Clear Turmeric Mask for Spot-Prone Skin 50ml

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Highlights:

Neutrogena Soothing Clear Turmeric Mask for Spot-Prone Skin 50ml

Rich in antioxidants that soothe stressed skin, Neutrogena’s Turmeric Mask absorbs sebum that clog pores and cause breakouts while helping to maintain essential skin hydration. This Neutrogena mask soothes and calms the skin to give you a balanced and healthy complexion. Suitable for sensitive skin prone to acne or dry skin.

Benefits and Features:

Absorbs sebum and calms stressed skin.
A non-greasy cream that does not leave a sticky feel on the skin to make you feel comfortable.
This clean, soothing mask locks in the skin’s essential moisture, and soothes skin for a healthy balance.
Enriched with skin-friendly turmeric, rich in antioxidants and soothing properties.
Suitable for acne-prone or dry skin.
Free from oils and sulfates.

How to use:

Spread an even layer on dry skin. Let the mask dry for 3 minutes. Then wash your face well with water. Use up to three times a week.

40 AED

13% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Moisturizing Scalp Care Shampoo 400ml

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Highlights:

Head & Shoulders Moisturizing Scalp Care Shampoo 400ml

With Head & Shoulders complete hair care formula with almond oil extract for healthy hair, free of hair loss and completely free of dandruff. It also works to prevent the appearance of white hair and works to supply hair follicles with the vitamins and beneficial elements they need for strong and healthy growth. It works to provide special care for your scalp and maintain it, leaving your hair soft and refreshed with its triple-action formula. It also works to protect and moisturize your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair active and more refreshed.

Features:

It works to strengthen hair and correct growth naturally.

Prevents the appearance of white hair and nourishes hair follicles

It nourishes your hair with vitamins and beneficial elements.

It improves hair growth faster from the roots.

It works to clean visible grease and impurities.

Protects your hair from direct sun damage

It works to get rid of dandruff stuck in the scalp

Protects and moisturizes your hair from ends to roots

Specially developed for hair to nourish your hair

How to use:

Shake the bottle well before use.

Massage your wet hair thoroughly and then rinse with water.

Repeat the process as needed.

35 AED

15% OffFeatured