Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Difeel Luxury Moisturizing Hand Cream Lavender 40ml

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Difeel Luxury Moisturizing Hand Cream Lavender 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Lavender Hand Cream:

Leaves your skin feeling fresh and soothed
Moisturizes, hydrates and rejuvenates dry skin with 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

11% OffFeatured

Fair & White Original Body Lotion Aloe Vera Brightening and moisturizing 485ml

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Fair & White Original Body Lotion Aloe Vera Brightening and moisturizing 485ml

Already recognized for its lightening efficiency, the Original F&W Body Lotion is enriched with a natural moisturizing ingredient: aloe vera. Selected for its softening properties, it is well known for soothing and moisturizing dry and damaged skins.

85 AED

6% OffFeatured

Aneeza Half Cast Extra Fairness Lotion 500ml

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Aneeza Half Cast Extra Fairness Lotion 500ml

Aneeza Half-Cast Body lotion helps whitening and revitalizing your skin. Keep moisture to your skin and reduce the appearance of fine lines and winkles. New formula is very powerful and effective so you can naturally and safely lightens your skin tone.

Direction: Apply daily a small amount to the desired area especially on knee, elbow and rub in gently.

75 AED

10% OffFeatured

Nano Half Caste Whitening Body Lotion + Soap + Serum+ Tube Cream+ Face Cream

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Nano Half Caste Whitening Body Lotion + Soap + Serum+ Tube Cream+ Face Cream

This amazing cream set eliminates Hyper-pigmentation on hands and feet or just knuckles by brightening your skin to be even Toned with other body areas. It’s moisturizing, smoothing, softening, anti aging etc.

135 AED

7% OffFeatured

Hair Care, Shampoo, Skin Care

Sunny Isle JBCO Tea Tree Mint Extreme Hydration & Detangling Shampoo 354ml

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Sunny Isle JBCO Tea Tree Mint Extreme Hydration & Detangling Shampoo 354ml

Our gentle yet effective formula is enriched with humectants and conditioning agents to instantly add volume, strength and shine to otherwise dry and dull hair. The always pure and natural 100% Jamaican Black Castor Oil assists with the treatment of dry, itchy scalps and aids in longer, stronger and deeply nourished looking hair. Great for all hair types, textures, and colors!

Features & Benefits:

Sulfate Free! Paraben Free! Infused with 100% Pure and Natural Jamaican Black Castor Oil, Tea Tree Oil, and Mint essence Helps strengthen hair from root to tip

Perfect for color treated hair

Excellent for all types and textures of curls, coils

Leaves hair silky, soft and more manageable

Adds volume & shine to lifeless hair

Helps with dry and itchy scalps

65 AED

12% OffFeatured

Kojique Lightening Body Milk with Kojic 300ml

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Kojique Lightening Body Milk with Kojic 300ml

This milk suitable for all skin types gives your skin clarity and harmony. It intensely regulates your complexion and meticulously protects your epidermis.

75 AED

Biolight Hibiscus Flower Lightening Cream 300ml

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Biolight Hibiscus Flower Lightening Cream 300ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

30 AED

13% OffFeatured

Cleansers, Face Wash, Skin Care

AXIS-Y Sunday Morning Refreshing Cleansing Foam 120ml

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AXIS-Y Quinoa One Step Balanced Gel Cleanser 180ml

A Gentle and Hydrating Cleanser for Fresh, Balanced Skin

Experience the convenience of a single-step cleansing routine with the AXIS-Y Quinoa One-Step Balanced Gel Cleanser. Designed to effectively remove makeup and impurities while respecting your skin’s natural pH, this cleanser leaves your skin feeling clean, hydrated, and refreshed.

65 AED

25% OffFeatured

Oils & Moisturizer, Skin Care

Piment Doux Concentrate Lightening Serum 60ml

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Piment Doux Concentrate Lightening Serum 60ml

Piment Doux Concentrate Lightening Serum is a powerful ultra-lightening concentrate and should be applied to stubborn spots or areas to be lightened. Also add to your cleansing milk to achieve the degree of lightening desired

30 AED

10% OffFeatured

Pretty Cowry Papaya Scrub 350ml

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Pretty Cowry Papaya Scrub 350ml

Apply scrub on face and body as required.

Gently message the areas with fingers and be extra careful with rough skin parts.

Rinse your face and body thoroughly.

45 AED

PRODUCTS ON SALES

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33% OffFeatured

Bar Soap, Skin Care

Melano Soap Papaya & Kojic Acid 100gm

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Melano Soap Papaya & Kojic Acid 100gm

Natural Papaya Extract rich with carotenoids & the potent antioxidants makes the skin shine, smooth and soft body.

For face and body.
– Dark Spot Elimination for Freckles, Acne Scars, Uneven Skin Tone.
– Gently removes dead skin cells leaving skin light & bright.
– Stimulates Collagen Production and decreases wrinkles.
– Clears out the scars and uneven pigmentation on the skin.

How to use:

1 – Wet your skin with water
2 -Gently massage it into your skin with a circular motion for about 30 seconds.
Repeat these steps twice a day to keep your skin fresh and brighter.

10 AED

33% OffFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera Khameerat Al Beera Soap 125gm

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Valera Khameerat Al Beera Soap 125gm

10 AED

11% OffFeatured

Zero Tache Lightening Lotion with Carrot Extract 500ml

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Zero Tache Lightening Lotion with Carrot Extract 500ml

Zero stop concentrated with vitamin E and Carrot Extract a complex designed to clarify moisturize and cleans your complexion. Rich and fruit acid preserves your capital youth softened your skin refreshed and make it so much more radiant. Its whiten dark area of the skin.

Its contain sunscreen agents

Zero spot clarifying and whitening lotion is a highly advanced natural formula to designed to intensively and automatically whiten the dark areas of the skin, the lotion is a combination of lightening active ingredients with the antioxidiate properties of vitamin E, it’s even out, brightens and even whiten the complexion whilst fighting pigments problems.its also serves as a sun fighter as it’s contains sunscreen agentsThe Carrot Extract is composed mainly of water and fat which makes it an excellent water binding agent that can lock moisture in your skin cells keeping the skin soft and supple. Minerals from vitamin E is most advisable in cosmetology. It works perfectly on cell by regenerating ; mixed with carrot it gives you a clear and even skin tone.

85 AED

9% OffFeatured

Yong Chin Premium Hair Serum with Aloe Vera 90ml

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Yong Chin Premium Hair Serum with Aloe Vera 90ml

Instant transformation of unruly frizz into stunning, super shiny results

YC Premium Hair Serum with Aloe Vera is a powerhouse solution designed for coarse and frizzy hair. This advanced serum boasts a potent combination of aloe vera and vitamin E, providing unparalleled strength. Experience the instant transformation of unruly frizz into stunning, super shiny results. Bid farewell to dry, defiant hair, as this serum leaves it remarkably supple, incredibly easy to manage, and brilliantly shiny.
Not only does it work wonders on your hair’s texture, but it also prolongs the vibrancy of color-treated hair. Additionally, our serum includes sun protection, safeguarding your hair from harmful UV rays. Embrace the benefits of YC Premium Hair Serum with Aloe Vera – your hair’s new best friend for a radiant, manageable, and protected look.

50 AED

15% OffFeatured

Conditioner, Hair Care

DAX Black Bees-Wax 213gm

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DAX Black Bees-Wax 213gm

DAX Black Bees-Wax formula is fortified with Royal Jelly and Pure Beeswax. This luxurious emollient shines, moisturizes, holds, and protects your hair. Black Beeswax is a fusion of our original Beeswax formula with maximized strength and hold that allows you to braid, coil and lock your tresses with confidence. Black Bees-Wax is great for pressing and curling too.

Emollient fortiﬁed with Royal Jelly and Pure Beeswax
Shines, moisturizes, holds and protects hair
Great for braiding, locs, twists, locs and sealing ends

Royal Jelly — Royal Jelly is a naturally derived ingredient that is high in amino acids, glucose, protein, and vitamins. This powerhouse nutrient has been known to help improve hair health by strengthening and nourishing hair from root to tip.

Pure Beeswax — Has been known to help make hair stronger and thicker. Beeswax can also help build the volume of hair in order to provide improved control and texture to hair for a particular desired style. Beeswax can give additional shine and glossy appearance to hair and offer extra protection. The presence of the wax coating and antioxidants help protect the hair from harm and damage created from everyday styling, environmental factors and conditions. Beeswax can also help provide added lubrication, moisture, hydration, and softness to hair.

55 AED

20% OffFeatured

Lustors Pink Shea Butter Coconut Oil Shampoo 355ml

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Highlights:

Lustors Pink Shea Butter Coconut Oil Shampoo 355ml

Promotes healthier hair • Protects hair from dryness that can lead to breakage • Gentle and effective cleanser • Moisturizes and detangles • Color-friendly protection • Enriched with shea butter, coconut oil and olive oil, For natural, relaxed, color-treated and texlaxed hair

40 AED

13% OffFeatured

Veet Gold Vitamin C Super Whitening Body Cream 500gm

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Highlights:

Veet Gold Vitamin C Super Whitening Body Cream 500gm

Whiten the skin and make the skin youthful and healthy

Veet gold body corrector cream

whitening and growing cream

remove black spot

nature 100%

35 AED

14% OffFeatured

Silky Cool Lychee Facial Face & Body Scrub 275ml

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Silky Cool Lychee Facial Face & Body Scrub 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

13% OffFeatured

Donkey Milk Foaming Face Wash Pink 150ml

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Donkey Milk Foaming Face Wash Pink 150ml

Revitalize your skin with the luxurious Donkey Milk Foaming Face Wash. Infused with the nourishing properties of donkey milk, this gentle foaming face wash is packed with essential vitamins, minerals, and natural enzymes. Together, these ingredients work to promote a youthful, radiant complexion while gently cleansing the skin.

Key Benefits:

Natural and Gentle: Suitable for all skin types, including sensitive skin, offering a gentle cleanse without irritation.

Nourishing and Hydrating: Enriched with vitamins and minerals to deeply moisturize and regenerate the skin for a soft, smooth texture.

Brightening: Helps even out skin tone, promoting a brighter and more radiant appearance.

Soothing and Calming: Reduces inflammation and soothes irritated or sensitive skin, providing a calming cleanse.

Deep Cleansing: Effectively removes dirt, oil, and impurities without stripping the skin’s natural moisture.

35 AED

25% OffFeatured

Carotone Brightening Soap 200gm

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Highlights:

Carotone Brightening Soap 200gm

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

15 AED

GIFT SET

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20% OffFeatured

Bar Soap, Skin Care

R&D Care Arbutin Whitening Milk Soap 100g

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Highlights:

R&D Care Arbutin Whitening Milk Soap 100g

Pure milk extract helps repair dry and damaged skin

The arbutin component gives your skin the freshness and natural glow it deserves.

Contains extracts of 7 types of alpine flowers

Give skin moisture and clean without feeling skin dryness. Get your skin brightened with Arbutin, it’s an extraction from bearberry, can help grow your skin tone and block epidermal melanin synthesis. Helps hydrate your skin with Hydrolyzed Milk Protein, it’s one of the most nutrient rich proteins that helps to improve moisturizing and soothing skin.

20 AED

13% OffFeatured

Hair Care, Hair Oil, Hair Treatment

Melano Pharma Ginseng Line Conditioner Anti Hair Loss 250ml

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Melano Pharma Ginseng Line Anti Hair Fall Serum 120ml

Melano Ginseng Line Serum (120 ml) is an advanced formula specially designed to treat hair fall from root to tip. It strengthens the follicles and provides the scalp with essential nutrients and vitamins to stimulate healthy growth and noticeable thickness.

35 AED

11% OffFeatured

Neutrogena Oil Balancing Daily Scrub with Lemon 150ml

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Neutrogena Oil Balancing Daily Scrub with Lemon 150ml

A facial scrub that cleanses, revitalizes, and reduces shine for a flawless complexion. This scrub helps tighten pores with exfoliating microbeads, glycolic acid, and aloe vera. Neutrogena’s exfoliating scrub cleanses and unclogs pores for visibly clearer-looking skin. The refreshing lemon scent ensures a wonderful, invigorating cleansing experience. A visibly shine-reducing scrub. Proven to remove 77% of excess oil upon use, leaving your skin shine-free for long-lasting results without over-drying. Bring out your best features with confidence. Benefits: Removes excess oil to eliminate shine. Formulated with exfoliating microbeads and glycolic acid to slough off dead skin cells. Non-drying. Contains aloe vera and lemon. Oil- and paraben-free. Developed with dermatologists. Directions: Massage the scrub onto your wet face once daily, then rinse well with water. Warnings: For external use only. Store in a cool, dry place. Keep out of reach of children. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water.

40 AED

44% OffFeatured

Medimix Oil Clear Face Wash 150ml

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Highlights:

Medimix Oil Clear Face Wash 150ml

The new Fast Acting Ayurvedic face wash range from Medimix has been expertly crafted to give your skin the natural care it deserves, and help you get SkinFit. Our Oil Clear Face Wash has the goodness of Ayurveda to take care of oily skin with the best of ingredients found in nature. Besan is the age-old home remedy to expel excess oil from skin. Together with the goodness of Honey, it helps maintain the perfect oil balance, so that your skin always looks fresh.

25 AED

Oils & Moisturizer, Skin Care

Bio-Oil Specialist Skin Care Oil 60ml

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Highlights:

Bio-Oil Specialist Skin Care Oil 60ml

Bio Oil Skincare Body Oil, Vitamin E, Serum for Scars Stretchmarks, Face Body Moisturizer, All Skin Types

HELPS IMPROVES APPEARANCE OF SCARS AND STRETCH MARKS – Dermatologist recommended and clinically proven for scars, stretch marks, uneven skin tone and so much more.

PACKED WITH NATUAL OILS – Vitamin E helps maintain healthy looking skin while natural Chamomile and Lavender Oil calm and soothe.

LOCKS IN ESSENTIAL HYDRATION WITHOUT CLOGGING PORES – Bio-Oil Skincare Oil is a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture.

PLANET & ANIMAL FRIENDLY — Vegan friendly, paraben free, cruelty free, non-comedogenic, and 100% recyclable

FORMULATED FOR ALL SKIN TYPES – Helps soften skin for all types, tones, textures and safe for use on face and body and won’t clog pores.

35 AED

11% OffFeatured

Zero Tache Lightening Lotion with Carrot Extract 500ml

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Highlights:

Zero Tache Lightening Lotion with Carrot Extract 500ml

Its contain sunscreen agents

85 AED

8% OffFeatured

Hair Care, Hair Fertilizer

Doo Gro Mega Long Hair Vitalizer 113gm

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Highlights:

Doo Gro Mega Long Extreme Reconstructor Ultimate Lengthening Conditioner 453gm

DEEP Conditioning for Stronger Healthier Hair! This ultimate hair stregthening condtioner is enriched with olive oil, avocado oil and silk protein to help reduce breakage and dryness, helping hair grow longer naturally. Protects and strengthens the hair shaft against the harsh effects of chemicals and relaxers helping your hair become stronger than ever!

Great for all types of hair including natural, color treated, bleached, weaved, braided and relaxed.

Ultimate Strengthening Conditioner
Conditions & strengthens with olive oil, avocado oil and silk protein
Helps repair damaged hair
Helps reduce breakage allowing hair to grow longer
Great on Natural Hair

Directions: After shampooing, generously apply DOO GRO® Mega Long Extreme Reconstructor to wet, damp or towel dried hair. Gently finger comb through hair. Leave on 1-3 minutes. For deeper conditioning, leave on 5-15 minutes (use of heat cap, plastic cap or hot towel will increase effectiveness but is not required). Rinse hair thoroughly. Style as usual.

For best results, use with the family of DOO GRO® products.

Warning: Hair is flammable. Flammability is increased by products of this type and by product build-up. Washing hair frequently can help avoid product build-up. Keep hair away from sparks, flame, extreme heat, or lit tobacco products. For external use only, keep away from eyes. If product contacts eyes, rinse with water. If accidentally swallowed, consult physician immediately. Keep out of reach of children.

55 AED

11% OffFeatured

Clairissime Phyto Complex SK Lightening Body Milk 500ml

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Clairissime Phyto Complex SK Lightening Body Milk 500ml

It is a highly effective bleaching agent made from various plant extracts. The ingredients are particularly effective against skin pigmentation and give your skin a clear complexion. The perfectly balanced ingredients not only brighten your skin and eliminate annoying pigmentation disorders, but also restore moisture and the necessary nourishing substances to your skin, leaving it feeling pleasantly refreshed.

85 AED

22% OffFeatured

Melano Snail Moisturizing Lotion 300ml

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Highlights:

Melano Snail Moisturizing Lotion 300ml

Great for moisturizing skin because it contains hyaluronic acid.

Reduce hyperpigmentation, the glycolic acid also helps to peel the skin gently.

Have anti-aging properties that reduce the appearance of lines and wrinkles.

Overview

Melano lotion is used on clean skin, better to be used directly after showering. Put an appropriate amount of lotion on your hands and gently massage it into your skin

35 AED

Featured

White Secret Skin Lightening Tube 70g

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White Secret Skin Lightening Tube 70g

White Secret Lightening Body & Face Tube Cream Original 70g

White secret specialized cream for elbows, hands, knees brightening and lightening

White Secret contains ingredients proven to enlighter your skin and remove blackheads and spots.

Also contains vitamin E that treat pigmented skin and tashes. Prevents reappearence of dark tashes. Adapted to all skin type.

Instructions: Apply twice a day. morning and evening. After the first applies the effects will become visible, your skin will be more luminous, your dye more unified.

Cautions: Avoid contact with eyes, cuts and irritaded skin. Keep out of children’s reach. Do not expose to

sun. Change in color does not alter product’s quality

20 AED