Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Yong Chin Vitamin C Brightening Fairness Soap 100gm

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Yong Chin Vitamin C Brightening Fairness Soap 100gm

Discover the power of our Vitamin C Soap for skin brightening and evening.

Enriched with concentrated Vitamin C, it effectively lightens and evens out the skin tone, while maintaining its hydration and restoring its natural radiance.

Enjoy clean, soft, and moisturized skin as it helps reduce the appearance of scars and imperfections for a smoother complexion.

Suitable for all skin types, it is your perfect everyday companion to achieve a radiant and flawless look.

15 AED

10% OffFeatured

Eveline Whitening Sun Protection Face Cream 50ml

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Highlights:

Eveline Whitening Sun Protection Face Cream 50ml

An innovative and exclusive product that combines sun protection and skin lightening.

With a formula consisting of active ingredients that give the skin a radiant appearance and charming freshness.

Enhanced with a high protection system that effectively protects the skin from UVA/UVB rays.

Leaves the skin soft and pure.
Moisturizes and nourishes the skin.
Lightweight formula.
Nice texture, non-sticky and comfortable on the skin.
Suitable for all skin types.

Ingredients:

Aqua (Water), Octocrylene, Titanium Dioxide (Nano), Silica, Ethylhexyl Methoxycinnamate, Paraffinum Liquidum, Butyl Methoxydibenzoylmethane, Ceteareth-20, Isopropyl Myristate, Propylene Glycol, Theobroma Cacao Seed Butter, Cetearyl Alcohol, Dimethicone, Glycyrrhiza Glabra Root Extract, Sodium Hyaluronate, Krameria Triandra Root Extract, Amber Extract, Glycerin, Phenoxyethanol, Daucus Carota Sativa Root Extract, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Juglans Regia Shell Extract, Parfum (Fragrance), Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, DMDM Hydantoin, Polysorbate 20, PEG-20 Glyceryl Laurate, Tocopherol, Linoleic Acid, Retinyl Palmitate, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Butylene Glycol, Xanthan Gum, Caprylyl Glycol, Diethylhexyl Syringylidenemalonate, Caprylic/Capric Triglyceride, BHT, Hydroxycitronellal, Limonene, Linalool, Butylphenyl Methylpropional

45 AED

44% OffFeatured

Creams, Skin Care, Spot Corrector

Mena Herbal Cream With Mineral Renewal 13gm

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Mena Herbal Cream With Mineral Renewal 13gm

Our Mena Herbal Cream differs with the richness of water resistant watches copy omega seamaster various natural extracts. Chinese ginseng strengthens and brightens the skin.

Turmeric helps enhance softness. Curcumin works well to alleviate

inflammation of acnes. White mineral oil moisturizes the skin and

protects it from pollutions. Mena Herbal Cream gently penetrates

the skin and works from within to swiss sturdy watches fake hublot produce fair, smooth and clarified skin. Its lightness makes it ideal as foundation cream also.

25 AED

14% OffFeatured

Arena Gold Fairness Serum for Men 5ml

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Arena Gold Fairness Serum for Men 5ml

How to use Serum:

Take a pea-sized amount (about 3-4 drops) of a face serum from the dropper onto your palms Spread it between your palms without rubbing the product too much dab the serum all over your face and neck using small and gentle tapping motions. Wait for a couple of minutes before continuing with your skincare regime. You can also use it by mixing it with cream.

30 AED

4% OffFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Exclusive ( Body Lotion, Serum and Soap ) 3-pc Set

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Highlights:

Makari Exclusive ( Body Lotion, Serum And Soap ) 3-pc Set

Illuminate and unify skin tone with this 5-pc clarifying exclusive toning gift set. Formulated with our most potent botanical ingredients, this multi-benefit gift-set reverses damage caused by severely darkened pigmentation issues such as age spots, melasma, dark spots and acne scars helping to promote a clearer, brighter all-over complexion.

Recommended for all skin types except sensitive.

Toning Cream recommended for dry, normal and maturing skin types only.

820 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Ambar Whitening Beauty Cream 5 in 1 Pack

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Highlights:

Ambar Whitening Beauty Cream 5 in 1 Pack

Beauty Cream – Moisturizes, nourishes and enhances your glow

Whitening Soap – Gently cleanses while brightening your complexion
Whitening Serum – Fades dark spots, other skin’s imprefection and evens out skin tone
Anti-Acne Serum – Targets breakouts and soothes irritated skin
Glutathione Capsules – Powerful antioxidant support for radiant, healthy skin from within

30 AED

20% OffFeatured

Reborn 5 in 1 Whitening Scrub 500ml

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Reborn 5 in 1 Whitening Scrub 500ml

Reborn Beauty 5in1 Scrub is products that include Blemish Control and Timeless Skin scrubs, as well as smoothing the Face. Use this scrub for bright, clear skin every day. Direction of Use: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

9% OffFeatured

Infini Clear Clarifying Milk Carrot Oil 500ml

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Highlights:

Infini Clear Clarifying Milk Carrot Oil 500ml

iNFINI CLEAR clarifying beauty lotion is a formula rich in beta carotene arid vitamin t order to make your skin light, manageable and satin-smooth. Its components and active principles are specifically designed to deep-nourish your skin. Protect it and give you a feeling of well-being. Apply twice a day on whole body after shower of bath.

50 AED

11% OffFeatured

Scrubs, Shampoo, Skin Care

Shea Moisture Raw Shea Butter Moisturizing Crème Body Scrub 320gm

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Highlights:

Shea Moisture Raw Shea Butter Moisturizing Crème Body Scrub 320gm

This ultra-rich, exfoliating scrub melts into skin. Blended with fair trade raw shea butter, this moisturizing formula buffs away dry skin cells, leaving you feeling instantly smooth & soft and looking radiant!

Our Story:

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Tested on our family for generations. Never on animals.

40 AED

14% OffFeatured

Jergens Ultra Healing Extra Dry Skin Moisturizer 600ml

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Highlights:

Jergens Ultra Healing Extra Dry Skin Moisturizer 600ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

30 AED

PRODUCTS ON SALES

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17% OffFeatured

Creams, Skin Care, Tubes

Melano Pharma Top Gel Fluocimel 30gm

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Highlights:

Melano Pharma Top Gel Fluocimel 30gm

Say hello to smooth, flawless skin with the Melano Pharma Top-Gel Fluocimel Cream! This cream is your ultimate solution for various skin concerns, offering a potent blend of active ingredients designed to rejuvenate and restore your skin’s natural beauty. Whether you’re dealing with stubborn dark spots, acne scars, or uneven skin tone, Fluocimel Cream is here to save the day.

Key Benefits:

Effective Dark Spot Treatment: Helps fade away dark spots and hyperpigmentation for a more even skin tone.
Acne Scar Reduction: Reduces the appearance of acne scars, leaving your skin looking smoother and clearer.
Skin Brightening: Enhances your skin’s radiance by promoting a brighter and more luminous complexion.
Moisturizing Formula: Provides essential hydration to keep your skin soft, supple, and healthy.
Anti-Inflammatory: Soothes irritated skin, reducing redness and inflammation.
Fast Absorbing: Lightweight and non-greasy, it absorbs quickly into the skin for instant benefits.

25 AED

10% OffFeatured

Anti Stretch Marks, Creams, Skin Care, Spot Corrector

Fruit Of The Wokali Vitamin C Anti-Spot Facial Cream 50gm

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Fruit Of The Wokali Vitamin C Anti-Spot Facial Cream 50gm

Fruit of the Wokali Vitamin C Anti-Spot Cream is non-greasy, has a pleasant scent, and helps eliminate skin blemishes, age spots, sun spots, and freckle pigmentation. Skin appears softer and smoother. It protects the skin from UV exposure and gradually reduces melanin production. This lightweight, easily absorbed cream moisturizes and also diminishes fine lines and wrinkles

45 AED

17% OffFeatured

Skin Doctor Lavender Tea Hand Cream 100ml

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Skin Doctor Lavender Tea Hand Cream 100ml

Feel the magic of lavender, where hydration meets relaxation. Soothe, restore and protect your hands in every application.

How to use:

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

Ingredients

25 AED

10% OffFeatured

Conditioner, Hair Care

Cantu Guava & Ginger Length Retention Hair Lotion 355ml

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Cantu Guava & Ginger Length Retention Hair Lotion 355ml

Cantu’s moisturizing Guava & Ginger hair lotion ensures that hair breakage stops and beautiful growth begins.

This moisturizing hair lotion with a blend of guava extract, ginger, baobab oil and shea butter strengthens hair strands to prevent breakage and maintain hair length.

Use as a daily moisturizer or as a nourishing heat protectant when blow-drying or heat styling. Jojoba and coconut oil seal in moisture, leaving thirsty hair hydrated and with a natural shine.

45 AED

8% OffFeatured

Doo Gro Stimulating Hair Oil 133ml

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Highlights:

Doo Gro Stimulating Hair Oil 133ml

DOO GRO® Stimulating Hair Oil helps relieve dry scalp. Softens dry, brittle hair. Its special blend of botanical oils, vitamins A & E and herbs conditions hair while at the same time strengthens and helps repair hair that is damaged or abused. DOO GRO® Stimulating Hair Oil is extra light, and safe to use on all types of hair including color treated and relaxed

Directions: On damp or dry hair, apply directly to hair and scalp. Massage gently. Do not rinse out. Style as usual. Use daily or as often as needed. For best results, use DOO GRO® Products.

Hot Oil Directions: After shampooing, liberally apply to hair and scalp. Massage gently. Cover hair with a plastic cap. Leave on for 5-15 minutes. Rinse well (lightly shampoo if necessary). Style as usual.

55 AED

10% OffFeatured

OGX Hydrate & Defrizz+ Kukui Oil Shampoo 385ml

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Highlights:

OGX Hydrate & Defrizz+ Kukui Oil Shampoo 385ml

Cleanse and hydrate your hair with the OGX Hydrate & Defrizz+ Kukui Oil Shampoo. This rich formula is free from SLS to cleanse your hair of excess oils, impurities and product build-up without stripping the natural moisture barrier. The luxurious shampoo helps to tame tresses that are prone to frizz and is ideal for combatting heat, rainy days and humidity. This exotic formula is blended with an ancient Hawaiian secret to nourish and smooth. A Kukui nut oil infused blend helps to create a natural looking shimmery gloss, while banishing frizz so you can shine on. Thick and frizzy hair types will be left feeling clean, soft and manageable thanks to this rich, indulgent formula for good hair days every day.

45 AED

10% OffFeatured

Silky Cool Hot Oil Papaya Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

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Highlights:

Silky Cool Hot Oil Papaya Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

12% OffFeatured

Easy Glow Pure Brightening Toning Face Cream Anti Sun Burn 80gm

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Easy Glow Pure Brightening Toning Face Cream Anti Sun Burn 80gm

Age Spots, Blemishes, Dark Circles, Discoloration, Acne, Lightening, Early Signs of Aging, Dark Spots, Hydration, Nourishing, Radiance, Redness, Regenerating, Restorative, Revitalizing, Skin Firming

75 AED

11% OffFeatured

Shower Gel, Skin Care

Fair & White Gold Argan Radiance Cleansing & Fragrant Shower Gel 1000ml

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Fair & White Gold Argan Radiance Cleansing & Fragrant Shower Gel 1000ml

A precious shower gel with Argan* oil promises a bright and beautiful day… Its luscious, golden texture transforms into a creamy foam that will cleanse your skin. A truly delightful divine fragrance for a moment of well-being.

85 AED

20% OffFeatured

Renew Black Seed Hair and Body Soap with Black Cumin Oil for all Skin 90gm

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Highlights:

Renew Black Seed Hair and Body Soap with Black Cumin Oil for all Skin 90gm

Renew Black Seed Hair & Body Soap a special formulated soap that gives essentials benefits in natural way, to restore the natural health and beauty skin. Powerful Antioxidant, Anti -bacterial, Moisturisers and Heal dry skin. Specially formulated soap that gives essential benefits in a natural way, to restore the natural health and beauty of skin. Powerful Antioxidant Anti Bacterial, Moisturizes and heal dry skin hair and scalp.

20 AED

GIFT SET

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17% OffFeatured

Creams, Skin Care

Lady Diana Cucumber Moisturizing Face and Body Cream 170ml

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Highlights:

Lady Diana Cucumber Moisturizing Face and Body Cream 170ml

Lady Diana Cucumber Moisturizing Cream for extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

7% OffFeatured

Oils & Moisturizer, Skin Care

Gluta Gold Half Cast Papaya Lightening Body Oil 330ml

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Gluta Gold Half Cast Papaya Lightening Body Oil 330ml

65 AED

36% OffFeatured

Scrubs, Skin Care, Tubes

Melano Papayatone Whitening Scrub

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Highlights:

Melano Papayatone Whitening Scrub

Melano PapayaTone Brightening Gel With Papaya 40gm

Papaya Tone gel to lighten the skin with papaya extract, vitamin C and vitamin E, 40 grams. How to use Use a small amount of Papaya Tone Gel and gently massage the skin until completely absorbed

The formula has a light texture to lighten the skin, including melasma, pigmentation, and dark spots

It helps unify skin tone to obtain healthy and elastic skin

It helps increase skin hydration to obtain soft and elastic skin

35 AED

10% OffFeatured

Silky Cool Caviar Revival Luxurious Hair Serum Treatment for Ultimate Rejuvenation 500ml

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Highlights:

Silky Cool Caviar Revival Luxurious Hair Serum Treatment for Ultimate Rejuvenation 500ml

Elevate your hair care with luxurious and unique hair products packed with luxurious caviar essence. These products are formulated to provide extra care and nourishment to your hair and enhance its health naturally, making it more beautiful and shinier. The caviar’s unique properties help to strengthen and revitalize your hair, promoting a healthier and more vibrant appearance in every use.

Nutrient-rich: Packed with vitamins, omega-3 fatty acids, and proteins for nourishment.
Moisturizing: Hydrates and prevents dryness and brittleness.
Strengthens Hair: Proteins strengthen the hair shaft, reducing breakage.
Adds Shine: Imparts natural glossiness and luster to hair.
Antioxidant Properties: Protects against environmental damage and free radicals.
Anti-Inflammatory: Soothes the scalp and reduces irritation.
Lightweight Texture: Suitable for various hair care products without weighing hair down.
Improves Elasticity: Enhances hair’s resilience to styling and environmental stressors.
Luxurious Experience: Provides an indulgent, spa-like sensation.
Restorative Properties: Helps repair and rejuvenate damaged hair for a healthier appearance.

45 AED

10% OffFeatured

Conditioner, Hair Care

OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner 385ml

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Highlights:

OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner 385ml

Nourish hair that’s suffering from dryness and damage with the OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner, a luxurious, creamy formula that works to revive and revitalise your locks. Enriched with Moroccan Argan Oil and Silk Proteins, the conditioner smooths and softens your strands, transforming your mane into sleek, shiny tresses. Locking in hydration, you’ll be less prone to frizz and the appearance of all kinds of damage, whether styling, colour or weather-related, will be improved. You’ll enjoy greater manageability and a finish that looks healthier and renewed.

45 AED

10% OffFeatured

Oils & Moisturizer, Skin Care

Pretty Be Massage Oil Lemon Grass 500ml

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Highlights:

Pretty Be Massage Oil Lemon Grass 500ml

45 AED

13% OffFeatured

Donkey Milk Facial Serum Pink 50ml

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Highlights:

Donkey Milk Facial Serum 50ml

Donkey Milk Facial Serum, a luxurious, nutrient-rich formula designed to revitalize and restore your skin. Infused with natural Vitamin E, collagen, and donkey milk, this serum addresses multiple skin concerns, including hydration, firmness, and brightness. Perfect for all skin types, it’s a gentle yet effective solution for radiant, youthful skin.

Key Benefits:

Anti-Aging: Reduces the appearance of fine lines and wrinkles, promoting a smoother, more youthful complexion.
Deep Hydration: Provides intense moisture, leaving skin soft, supple, and deeply nourished.
Brightening Effect: Improves skin tone and boosts radiance, revealing a natural glow.
Firming: Enhances skin elasticity for a firmer, lifted appearance.
Natural Ingredients: Enriched with donkey milk, Vitamin E, and collagen for gentle yet powerful care.

Features:

Donkey Milk: Packed with vitamins and nutrients to nourish and revitalize the skin.
Vitamin E: Provides antioxidant protection and supports skin repair.
Collagen: Improves skin elasticity and minimizes signs of aging.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.
Gentle on Skin: Suitable for all skin types, including sensitive skin.

35 AED

7% OffFeatured

LightenUp Flaw-Less Glow Tone Facial Lotion 100ml

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Highlights:

LightenUp Flaw-Less Glow Tone Facial Lotion 100ml

A gentle, alcohol-free toner that soothes, tones, and preps your skin while reducing dark spots and refining texture.

65 AED

8% OffFeatured

Hair Care, Hair Treatment

&Honey Milky Precious EX Repair Treatment 500ml

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Highlights:

&Honey Milky Precious EX Repair Treatment 500ml

This hair treatment uses high-purity honey beauty to treat hair damage. &honey Milky is an upgraded version of &honey Creamy, designed to provide enhanced repair and moisture for damaged hair. This product introduces new ingredients, “Milk Honey” and “Keratin Honey,” to deliver the highest level of hydration and damage care within the &honey series. Enjoy a rich, sweet, and fruity fragrance unique to each item in the line.

120 AED

14% OffFeatured

Bravia Concentrated Milk 60ml

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Highlights:

Bravia Concentrated Milk 60ml

Bravia condensed milk gives your skin a clear, uniform and spot-free complexion. Thanks to its concentrated formula, your skin becomes healthy and luminous.

30 AED