Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Melano Very Sexy Melano Body lotion 200ml

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Melano Very Sexy Melano Body lotion 200ml

lotion that Moisturizes with a captivating jasmine and rose fragrance for silky skin.

40 AED

9% OFFFeatured

Lalala Lotion With Natural Rejuvenating Anti Acne 100ml

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Lalala Lotion With Natural Rejuvenating Anti Acne 100ml

Lalala cleanser is a whitening cleanser, clears dark spot, clears sun burn and anti pimples. it tightens pores, makes your skin smooth, fresh , acnes free and tightens. It’s clears dark spot, dark circles and pimples.

50 AED

15% OFFFeatured

The Ordinary Alpha Arbutin Serum 2% + Hyaluronic 30ml

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The Ordinary Alpha Arbutin Serum 2% + Hyaluronic 30ml

This serum is formulated with a highly concentrated dose of Alpha Arbutin, a skin-lightening ingredient that works by reducing melanin production by targeting hyperpigmentation, age spots, dark spots, marks and scars by inhibiting melanin and is supported by a new generation hyaluronic acid complex in order to provide an enhanced complexion. Alpha arbutin is much stronger in terms of effect than arbutin or beta arbutin.

Features and Benefits:

Reduces the appearance of spots and hyperpigmentation.

A product that combines the power of purified Alpha Arbutin and Hyaluronic Acid to reduce the appearance of brown spots.

Resistant to discoloration and blemish-prone skin.

Product made from plant ingredients.

Free of solids, oils, alcohol, silicones, nuts and gluten.

Hyaluronic acid acts as a moisture delivery system and improves skin exposure to alpha arbutin.

How to use:

Apply a few drops to face in the AM and PM as part of your skincare regimen.

55 AED

11% OFFFeatured

Medimix Charcoal Body Scrub 200gm

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Medimix Charcoal Body Scrub 200gm

Medimix Ayurvedic Charcoal Body Scrub gives you a natural deep cleansing experience for your skin. The activated charcoal acts as a dirt magnet that helps in the process of detoxification. Keeping your skin hydrated and natural-looking all day long

40 AED

14% OFFFeatured

Cocoderma Lightening Cream with Coconut Oil 150ml

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Cocoderma Lightening Cream with Coconut Oil 150ml

COCODERMA cream penetrates and leaves your skin flexible, soft and hydrated. Its formula with coconut extracts daily purify and harmoniously lighten the skin.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis.

How to use

Apply only to small areas in a timely or time-limited manner. Rinse hands well after use. Avoid contact with eyes. In case of irritation, discontinue use. Use prohibited on children under 12 years old. Keep out of reach of children.

30 AED

14% OFFFeatured

BelleVie Curcuma Extract Miracle Cream 100g

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BelleVie Curcuma Extract Miracle Cream 100g

BelleVie Curcuma Extract Miracle Cream 100g contains active ingredients derived from curcuma extract to provide a hydrating and moisturizing effect, while also addressing skin damage from environmental stressors and aging. The cream is enriched with natural oils and other skin-nourishing ingredients that leave skin soft and smooth.

30 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Misk Massage Oil 500ml

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Silky Cool Misk Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

12% OFFFeatured

Petal Fresh Pure Coconut Smooting Body Scrub 437ml

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Highlights:

Petal Fresh Pure Coconut Smooting Body Scrub 437ml

Gently exfoliates skin to reveal natural, healthy glow. ”

Coconut oil is a miracle skin softener and moisturizer, packed with Vitamin E and fatty acids

Retains moisture and protects against dryness for smooth skin

No harsh preservatives, parabens nor GMO’s

Vegan & cruelty-free.

75 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Fresh & White Beauty Cream with Honey And Avocado 30gm

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Fresh & White Beauty Cream with Honey And Avocado 30gm

Fresh & White Beauty Cream is a targeted skin-brightening formula developed to visibly reduce dark spots, hyperpigmentation, and uneven skin tone. Made with carefully selected natural ingredients, it delivers real results without harsh chemicals.

This gentle yet effective cream combines kojic acid, arbutin, vitamin C, and soothing herbal extracts to help reduce melanin production—the pigment responsible for discoloration—while nourishing the skin. The result is a smoother, clearer, and more luminous complexion over time.

Perfect for anyone looking to enhance their natural glow, Fresh and White Beauty Cream also hydrates deeply, leaving the skin feeling soft, healthy, and refreshed.

30 AED

11% OFFFeatured

Vaseline Men Cooling Non-Greasy Body Lotion Jelly 600ml

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Vaseline Men Cooling Non-Greasy Body Lotion Jelly 600ml

Actively cools, and moisturizes to help heal dry skin With a hint of menthol, giving overheated-feeling skin a soothing, cooling sensation Fast-absorbing non-greasy.

40 AED

PRODUCTS ON SALES

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10% OFFFeatured

Eveline Whitening Sun Protection Face Cream 50ml

Sunscreen, Skin Care

Eveline Whitening Sun Protection Face Cream 50ml

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Highlights:

Eveline Whitening Sun Protection Face Cream 50ml

An innovative and exclusive product that combines sun protection and skin lightening.

With a formula consisting of active ingredients that give the skin a radiant appearance and charming freshness.

Enhanced with a high protection system that effectively protects the skin from UVA/UVB rays.

Leaves the skin soft and pure.
Moisturizes and nourishes the skin.
Lightweight formula.
Nice texture, non-sticky and comfortable on the skin.
Suitable for all skin types.

Ingredients:

Aqua (Water), Octocrylene, Titanium Dioxide (Nano), Silica, Ethylhexyl Methoxycinnamate, Paraffinum Liquidum, Butyl Methoxydibenzoylmethane, Ceteareth-20, Isopropyl Myristate, Propylene Glycol, Theobroma Cacao Seed Butter, Cetearyl Alcohol, Dimethicone, Glycyrrhiza Glabra Root Extract, Sodium Hyaluronate, Krameria Triandra Root Extract, Amber Extract, Glycerin, Phenoxyethanol, Daucus Carota Sativa Root Extract, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Juglans Regia Shell Extract, Parfum (Fragrance), Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, DMDM Hydantoin, Polysorbate 20, PEG-20 Glyceryl Laurate, Tocopherol, Linoleic Acid, Retinyl Palmitate, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Butylene Glycol, Xanthan Gum, Caprylyl Glycol, Diethylhexyl Syringylidenemalonate, Caprylic/Capric Triglyceride, BHT, Hydroxycitronellal, Limonene, Linalool, Butylphenyl Methylpropional

45 AED

11% OFFFeatured

Skin Doctor Gold Lightening Body Lotion Whitening Milk SPF30 400ml

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Highlights:

Skin Doctor Gold Lightening Body Lotion Whitening Milk SPF30 400ml

Skin Doctor Gold Glow Body Lotion is a luxurious and unique blend of best lightening agent’s available to minimize the production of melanin, responsible for the effect of dark skin.
It’s daily use gradually reduces hyperpigmentation.
This formula brightens and lightene your complexion with an intense skin whitening effect on the body.Includes SPF 30

Targets dark circles, spots and other pigmentation problems

85 AED

33% OFFFeatured

Kpata Kpata Fast Action Cream 40gm

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Kpata Kpata Fast Action Cream 40gm

Kpata Kpata Fast Action Cream is specifically made to treat skin conditions such as Eczema, Psoriasis and Lichen Planus. This cream helps to reduce redness, swelling and irritation of the skin caused by these skin problems. It has maximum strength and works when others fail.

30 AED

17% OFFFeatured

Difeel Premium Natural Hair Oil Jamaican Black Castor Oil 210ml

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Difeel Premium Natural Hair Oil Jamaican Black Castor Oil 210ml

BLACK JAMAICAN CASTOR OIL – Helps improve healthy hair growth.
CASTOR OIL HAIR GROWTH MEN – Jamaican black castor oil for hair growth starts at your hair scalp and strengthens hair roots.
BLACK CASTOR OIL TREATMENT – Jamaican black castor oil is a perfect leave in conditioner for natural healthy hair.
JAMAICAN BLACK CASTOR OIL FOR HAIR – raw castor oil for hair growth

125 AED

17% OFFFeatured

Biocos Multi Serum Hyaluronic Acid Advanced Hydrating & Anti-Aging Facial Serum

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Highlights:

Biocos Multi Serum Hyaluronic Acid Advanced Hydrating & Anti-Aging Facial Serum

Intense Hydration Delivered: Infuses skin with Hyaluronic Acid and Glycerin, reducing fine lines and leaving your complexion dewy and revitalized.
Brighten & Even Skin Tone: Enhanced with Vitamin B3 and Ethyl Ascorbic Acid, our serum visibly reduces pigmentation and boosts skin radiance.
Soothe & Repair: Contains Allantoin and Rose Hydrosol to calm irritation, enhance skin’s resilience, and support natural healing processes.
Refine Pores & Balance Oil: Alpha Hydroxy Acid works to tighten pores and balance oil production for a smooth, matte finish.
Eco-Conscious Skincare: Formulated with eco-friendly ingredients, our serum is cruelty-free and promotes a healthier planet without compromising on performance.

25 AED

17% OFFFeatured

Ever Sheen Cocoa Butter lotion + Shower Gel + Cocoa Butter Jar Cream 250ml

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Ever Sheen Cocoa Butter lotion + Shower Gel + Cocoa Butter Jar Cream 250ml

Ever Sheen Cocoa Butter Set.This set is for a softer younger feelings skin. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry irritated chapped or sunburned skin.

100 AED

13% OFFFeatured

Dermaglow Extra Whitening Scrub Aloe Vera 225gm

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Dermaglow Extra Whitening Scrub Aloe Vera 225gm

35 AED

20% OFFFeatured

Final Glow Half-Cast With Tomato Lotion 500ml

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Highlights:

Final Glow Half-Cast With Tomato Lotion 500ml

Before first use, rotate top portion of pump counter-clockwise until it pops up.

Fial Glow Half-Cast is a multi-action whitening cream that lightens firms, specially formulated to improve the skin’s texture & tone, gives complete defense from the sun

Use twice daily

120 AED

7% OFFFeatured

Cleansers, Skin Care, Tonners

QEI+ Paris Privilege with Caviar Extract Facial Cleanser Toner 500ml

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Highlights:

QEI+ Paris Privilege with Caviar Extract Facial Cleanser Toner 500ml

In the brand PRIVILEGE, QEI+ has elaborated a cleansing and anti-bacterial lotion with Caviar Pearl. This lotion, riched with sea benefits and the best toning vegetal extracts, actively acts on every skin types. It helps to control the epidermis sebum excess. With its astringent complex, it tightens the pores of the skin and eliminate the dead cells. Its very special formula restores a pure, healthy skin and prepares it to receive the set of the toning products from PRIVILEGE range. Use day and night, on a cotton, apply the lotion on the face and on the neck. Wait the lotion to dry, before to apply on your skin, the PRIVILEGE products.

280 AED

8% OFFFeatured

Healthy Glow Ultra Lightening Body Lotion 400ml

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120 AED

GIFT SET

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10% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Cocoa Butter Body Moisturizing Oil 150ml

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Highlights:

Mamado Aromatherapy Cocoa Butter Body Moisturizing Oil 150ml

Mamado Cocoa Butter Moisturizing Body Oil is a natural ultra-hydrating light and fast absorbing body oil which helps to tackle rough dry skin ,
 has anti-ageing properties, and lastly help prevent stretch marks .
Use it effectively as a skin conditioner or bath oil and treat yourself to a healthy, radiant skin.

45 AED

13% OFFFeatured

Hair Gel & Spray, Hair Care

Lustors Pink Holding Spray 366ml

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Highlights:

Lustors Pink Holding Spray 366ml

Pink Holding Spray makes any hairstyle you create soft, touchable and protects against dryness and humidity.

How to use:

Hold the can upright, approximately 12 cm from the hair. Spray lightly and evenly throughout the hair.

You can find out more about all Pink products at the following link:

35 AED

13% OFFFeatured

Moroccan Oil Hydra Body Lotion With Olive Oil 300ml

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Moroccan Oil Moroccan Bath Soap Walnut Casca 250ml

ndulge in a luxurious bathing experience with Moroccan Oil Moroccan Bath Soap Walnut Casca.
Enriched with natural walnut shell powder, this exfoliating soap deeply cleanses and removes dead skin cells, leaving your skin smooth, refreshed, and glowing.
Inspired by traditional Moroccan hammam rituals, it helps rejuvenate and nourish the skin while providing a gentle yet effective exfoliation.
Key Features:
Infused with Walnut Shell Powder: Gently exfoliates for softer, smoother skin.
Deep Cleansing Formula: Removes impurities while maintaining skin hydration.
Inspired by Moroccan Hammam Rituals: Offers a spa-like experience at home.
Nourishing & Revitalizing: Helps improve skin texture and radiance.
Suitable for All Skin Types: Gentle yet effective for regular use.

35 AED

Scrubs, Shower Gel, Skin Care

Citrolight Lightening Exfoliating Shower Gel 500ml

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Highlights:

Citrolight Lightening Exfoliating Shower Gel 500ml

Exfoliates dead skin cells and reveals the skin’s radiance.

Refines skin grain and evens out skin tone

Cleans deeply, eliminates all impurities

For a soft, supple and radiant skin

35 AED

11% OFFFeatured

Yong Chin Glutathione Hydro Gel 50gm

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Highlights:

Yong Chin Glutathione Hydro Gel 50gm

Antioxidant, unifies skin tone and brightens.

YC Glutathione Hydro Gel is a specially concentrated formula that absorbs quickly into the skin, enhancing brightness and promoting a naturally radiant complexion. It helps reduce melanin production, minimizing the appearance of dark spots and hyperpigmentation. Enriched with Glutathione, a powerful antioxidant, it supports skin’s defense against signs of aging, helping to reduce fine lines and wrinkles while promoting an even skin tone for a smoother, more youthful look.

How to use:

Apply YC Glutathione Hydro Gel evenly to your face and neck every day. For best results, use twice daily morning and night after cleansing.

40 AED

10% OFFFeatured

Shower Gel, Skin Care

PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

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PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

45 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Carrot Fast Action Whitening Essential Oil for Face & Body 300ml

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Highlights:

Gluta Gold Carrot Fast Action Whitening Essential Oil for Face & Body 300ml

Experience professional skincare with Gluta Gold Carrot Fast Action Whitening Essential Oil, formulated for both face and body. This 300ml essential oil is designed to whiten and brighten skin, reduce dark spots, and provide anti-aging benefits. Enriched with carrot oil, vitamins E, C, and A, sweet almond oil, and jojoba oil, it helps moisturize, firm, and protect the skin. The oil also includes SPF 45 for sun protection and aims to deliver visible results within 7 days.

Highlights

Fast-acting whitening essential oil for face and body, 300ml volume
Enriched with carrot oil, vitamins E, C, and A, sweet almond oil, and jojoba oil
Helps to brighten skin, reduce dark spots, and diminish wrinkles
Provides moisturizing and firming benefits with SPF 45 sun protection

45 AED

5% OFFFeatured

Dermaglow Extra Whitening Beauty Cream 1000gm

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Highlights:

Dermaglow Extra Whitening Beauty Cream 1000gm

95 AED

11% OFFFeatured

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

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Highlights:

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

Fabulous and luxurious toning agent allying delicacy and performance, this unique care QEI+ signs your beauty by hydrating, by unifying and by limiting the dark spots, repairing all the imperfections by revealing the brightness of your skin. It reveals day after day in the perfection, a complexion of infinitely sublime beauty.

Directions for use:

The evening having cleaned carefully the skin with the tonic lotion, having applied the body milk to the dark zones, by massing slightly.

For an optimal result, we recommend you to add the serum to the Body Milk Or Innovative.

250 AED

14% OFFFeatured

Disaar Hair Serum Anti Frizz Nourish Damaged Repair Color Keratin Of Spain 50ml

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Highlights:

Disaar Hair Serum Anti Frizz Nourish Damaged Repair Color Keratin Of Spain 50ml

This oil is a blend of multiple rare oils and has a unique formula that is easily absorbed & oil – free

Deeply nourishes & inhibits frizzy hair, brightens up Hair Color

Reduces split ends and provides long – lasting thermal & humidity protection

30 AED