Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Spot Corrector, Skin Care

Bio Claire Clarifying Shower Gel 500ml

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Bio Claire Clarifying Shower Gel 500ml

Bio Claire clarifying shower gel is the first ritual your body needs before applying the rest of body claire care products.

How to use: twice a day, on a wet skin, put a generous amount of gel and rub gently all over body. It gives a pleasant feeling and clears skin day after day.

35 AED

13% OFFFeatured

Alada Dewy Gluta Soap with Niacinamide, Glutathione & Collagen, Whitening Soap 70gm

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Alada Dewy Gluta Soap with Niacinamide, Glutathione & Collagen, Whitening Soap 165gm

Experience intensive skin care with the Alada Dewy Gluta Soap, a 70g facial and body bar formulated to deliver a brighter, more even-toned complexion. Enriched with L-glutathione, niacinamide, and collagen, this soap is designed to reduce melanin, target dark spots, and improve uneven skin tone. Its deeply moisturizing properties come from a blend of coconut oil, aloe vera extract, and glycerin, ensuring skin remains hydrated without stripping its natural barrier.

Further enhanced with vitamin C, licorice extract, and carrot extract, this 100% natural soap bar promotes radiant skin and a smoother texture with daily use. The lightweight cleansing formula is suitable for both face and body care as part of a daily skincare routine.

Features & Benefits of Alada Dewy Gluta Soap:

Brightens Dull & Uneven Skin: Glutathione, Niacinamide, and Licorice Extract help improve the appearance of dark spots and uneven-looking skin tone for a radiant glow.
Hydrates & Softens Skin: Coconut Oil, Aloe Vera, and Glycerin help maintain skin moisture while leaving skin feeling soft and comfortable after cleansing.
Gently Cleanses Face & Body: Multi-use cleansing soap bar creates a rich lather that helps remove dirt, oil, and impurities without over-drying the skin.
Improves Skin Texture: Lactic Acid and Collagen help support smoother-looking skin texture and a refreshed appearance with regular use.
Fresh & Comfortable Daily Care: Lightweight cleansing formula leaves the skin feeling clean, refreshed, and non-greasy, suitable for daily skincare routines.

Ideal for those searching for glutathione soap, brightening face soap, soap for dark spots and uneven skin tone, hydrating body cleansing bar, and daily skincare soap for glowing skin. The gentle cleansing formula leaves skin feeling fresh, clean, and naturally refreshed after every wash.

Highlights

Formulated with L-glutathione, niacinamide, and collagen for intensive brightening and skin conditioning.
Targets dark spots and uneven skin tone with licorice extract, vitamin C, and carrot extract.
Deeply moisturizes and soothes skin using coconut oil, aloe vera extract, and glycerin.
Versatile 70g bar suitable for both facial and body use, made with 100% natural ingredients.

35 AED

20% OFFFeatured

Body Butter Mild Lightening Gluathione Enriched All Over Glow Bath Scrub

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Body Butter Mild Lightening Gluathione Enriched All Over Glow Bath Scrub

This product is a rich, hydrating body butter that moisturizes and softens skin while promoting a brighter, more even tone and healthy glow. Its mild lightening formula, enriched with glutathione, helps to fade discoloration and protect against dullness. It’s suitable for all-over use, providing intensive nourishment without a greasy feel.

Key features:

Deeply moisturizing: The body butter formula provides intense hydration, ideal for dry or rough skin.
Mild lightening: Glutathione and other ingredients work gently to brighten the skin and promote a more even complexion over time.
Radiant glow: Antioxidant support and moisturizing properties help enhance skin’s natural radiance and protect it from dullness.
Smooth application: It’s a lightweight, easily absorbed lotion that leaves skin feeling soft and smooth.
All-over use: Designed to be used on the entire body for overall skin health and brightness

120 AED

9% OFFFeatured

Pretty White exfoliating Shower Gel With Exfoliating Scrub 500ml

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Pretty White exfoliating Shower Gel With Exfoliating Scrub 500ml

Exfoliates dead cells and reveals skin radiance

New skin effect

Soft, supple and radiant skin

50 AED

8% OFFFeatured

Clear Essence Platinum Dark Circle Eye Serum 15ml

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Clear Essence Platinum Dark Circle Eye Serum 15ml

Lighten under eye circles in only 4 weeks!

Clear Essence® Platinum Dark Circle Eye Serum is a concentrated lightweight serum that gently fades away dark circles around the eye area. This dark spot remover is also effective in correcting acne prone face and body discolorations.

Skin Concern: Under eye bags, dark spots, age spots, post acne marks, or sun discolorations

Recommended Skin Type: Normal, Oily

Used For: Eliminate under eye circle, correction of dark spots, an even, flawless complexion

185 AED

22% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Organic Jasmine Massage Oil 250ml

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Skin Doctor Organic Jasmine Massage Oil 250ml

Organic jasmine massage oil is rich in a variety of active natural components that are beneficial to the skin. Well known for its calming, soothing properties, the jasmine oil also helps lower anxiety levels and eases restlessness, thus promoting a healthy happy mood. The endorphins released along with gentle jasmine oil massage improve blood flow and promote skin rejuvenation.

Apply Massage Oil onto the body and massage well until absorbed by the skin.

35 AED

13% OFFFeatured

Pastil Sunblock Orange 200ml

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Pastil Sunblock Orange 200ml

35 AED

20% OFFFeatured

A3 Lemon Dermo Purifying Soap with Antibacterial Allantoin and Vitamin E 100gm

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A3 Lemon Dermo Purifying Soap with Antibacterial Allantoin and Vitamin E 100gm

Experience the refreshing and purifying effects of A3 Lemon Dermo Purifying Soap, formulated with antibacterial properties, Allantoin, and Vitamin E for clear, luminous skin.

Incorporate A3 Lemon Dermo Purifying Soap into your daily skincare routine to achieve clear, refreshed, and luminous skin. Perfect for normal to oily skin, this soap ensures your skin stays healthy and radiant every day.

20 AED

25% OFFFeatured

Renew Anti Oxidant And Anti Bacterial Guava Herbal Soap With Tea Tree 135gms

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Renew Anti Oxidant And Anti Bacterial Guava Herbal Soap With Tea Tree 135gms

The Herbal soap is all-natural cleansing soap with a unique combination of guava and tea tree extracts and its superb skin care product and excellent choice for the whole family with its wide range of properties including its refreshing action. It can be your ideal germ-free soap with good skin penetration and and natural remedy for skin irritations.

15 AED

9% OFFFeatured

Shower Gel, Skin Care

Yong Chin Super Vitamin C Shower Gel 500gm

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Yong Chin Super Vitamin C Shower Gel 500gm

Cleanses skin without over-drying and boosts up for a fair and radiant complexion.

Super Vitamin C Shower contains Orange Extract, Lemon Extract, Tomato Extract and natural ingredients. It cleanses skin without over-drying, perfect for all skin types. The benefits of double Active Vitamin C is to boost up for a fair and radiant complexion, helps remove brown freckles and black spots. Leaves your skin moisturized, feeling refreshed and invigorated.

How to use:

Add a drop on your palm or wet sponge and wash with reach creamy lather, wash off with water

50 AED

PRODUCTS ON SALES

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5% OFFFeatured

&Honey Color Control Repair Hair Treatment 445ml

Hair Care, Hair Treatment

&Honey Color Control Repair Hair Treatment 445ml

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&Honey Color Control Repair Hair Treatment 445ml

A nourishing hair treatment that repairs & protects colored hair
Formulated with over 90% moisturizing & color care ingredients, deeply hydrates & maintains hair color vibrancy
Developed with a blend of three types of honey: 60% organic manuka honey from New Zealand, 20% lavender honey from Spain & 20% raw honey from Japan, ensuring optimal moisture retention
Contains argan oil, hydrolyzed proteins & 3D hyaluronic acid, penetrates the hair shaft to nourish & rebuild, leaving hair healthier & more resilient
Includes color-protecting & color-locking ingredients, developed with hair dye experts, to maintain the bright color of dyed hair
Suitable for all hair types, especially beneficial for colored & damaged hair
Made in Japan

95 AED

3% OFFFeatured

LightenUp Girl Intense Perfection Lightening Face Cream 100ml

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LightenUp Girl Intense Perfection Lightening Face Cream 100ml

Experience the light and creamy texture of LightenUp Girl Intense Perfection Lightening Face Cream. This unique formula not only hydrates your skin but also helps fade the appearance of dark brown spots, improving clarity and promoting a luminous complexion. Infused with the benefits of Vitamin A, it restores soft, smooth, and even-toned skin.

Directions: Apply a thin layer of LightenUp Girl! Intense Perfection Lightening Cream to clean, dry skin, preferably at night. For effective pigmentation prevention, always follow up with an SPF 30 or higher during and after using this brightening treatment. It is recommended to limit sun exposure.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

Key Ingredient: Rumex Occidentalis

145 AED

7% OFFFeatured

African Pride Moisture Miracle Honey & Coconut Oil Shampoo 473ml

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African Pride Moisture Miracle Honey & Coconut Oil Shampoo 473ml

This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils. Using a blend of Honey & Coconut Oil to deeply penetrate and hydrate natural coils and curls, leaving the hair soft, nourished and with natural shine.

65 AED

25% OFFFeatured

Vitamin White Serum with Vitamin Cocktail 50ml

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Vitamin White Serum with Vitamin Cocktail 50ml

The Vitamin White Body Serum, with a fruit cocktail, is a clarifying and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

Application

After showering or bathing, apply serum to damp skin. In order to repair and hydrate it. Full use of the range is recommended.

30 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Raw Rice Glowing Cream 20gm

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Arena Gold Raw Rice Glowing Cream 20gm

How to use Cream :Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

18% OFFFeatured

Bel Eclat Kenacol Oil 30ml

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Bel Eclat Kenacol Oil 30ml

Bel EClat Kenacol Oil is specifically for treating dark spots. Kenacol Oil is a Medicinal and lightening solution designed to improve and harmonize the complexion. What’s more, it helps in the treatment of skin lesions cause by harmful bleaching creams and is suitable for green vein and stretch marks , reducing swelling, redness and itching of the skin.

How to Use Bel Eclat Kenacol Oil

Introduce Kenacol Oil in small doses into a cleansing milk, mix and apply to problem area.

45 AED

14% OFFFeatured

Make Up Remover, Make Up

Pastil Vitamin C Make Up Remover 225ml

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Pastil Vitamin C Make Up Remover 225ml

Apply with finger tips or cotton pad. Remove with cotton pad, toner or water. Skin compatibility, dermatologically and ophthalmologically approved.

30 AED

17% OFFFeatured

Body Mist, Fragrances

Reborn Pear Body Mist 250ml

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Reborn Pear Body Mist 250ml

25 AED

17% OFFFeatured

Moisturizers, Skin Care

Cream 21 Petroleum Jelly Moisturizing with Almond Oil 300ml

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Cream 21 Petroleum Jelly Moisturizing with Almond Oil 300ml

21 Petroleum Jelly Moisturizing Cream enriched with Vitamin E and Almond Oil is designed to moisturize and soothe dry, rough skin. It contains a combination of natural almond oil and Vitamin E that deeply moisturize and nourish the skin, making it appear soft and supple.

Benefits and features:

It contains petroleum jelly, which deeply moisturizes the skin and restores its natural moisture balance.
It contains natural almond oil and vitamin E, which enhance skin nutrition and protect it from dryness.
It helps soothe irritated and damaged skin, relieving the feeling of itching and irritation.
It makes the skin appear smoother and more elastic, enhancing its healthy appearance.
It absorbs quickly without leaving any greasy layer on the skin.
Its gentle formula makes it suitable for all skin types, including sensitive skin.

How to use:

Before use, clean the skin well with soap and water.

Gently dry the skin with a clean towel.

Apply an appropriate amount of 21 Petroleum Jelly Cream to the skin and massage it gently until it is completely absorbed.

Use it daily for best results.

25 AED

17% OFFFeatured

Smooth As Silk Complexion Super Toning Soap 200gm

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Smooth As Silk Complexion Super Toning Soap 200gm

Smooth as Silk Exfoliating Soap is Complexion Toning Soap with a special formula. When used daily as part of your skin care regime, it helps give a clearer, brighter and lighter Complexion Fades out: Pimples, Sunburn, Darkspots, Stretchmarks

25 AED

GIFT SET

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17% OFFFeatured

Feminine Care, Serums, Skin Care

Dr. Rashel Vitamin C Face Serum 50ml

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Dr. Rashel Vitamin C Face Serum 50ml

With a new and improved formula, Dr. Rachel’s Vitamin C Facial Serum is gentle and highly effective. It will help fade sun spots and discoloration, refine skin texture, reduce wrinkle formation and reduce existing wrinkles. It also contains a highly concentrated base of pure plant hyaluronic acid to plump, protect and restore skin cells. Powerful antioxidants neutralize free radicals to prevent and reverse sun damage and fade sun spots and discoloration.

Benefits and features:

Dr. Rashel Vitamin C Facial Serum is a skin care product designed to brighten and even skin tone and reduce the appearance of wrinkles and fine lines.

It contains Vitamin C, a powerful antioxidant that can help protect the skin from damage caused by free radicals.

The serum also contains other ingredients like hyaluronic acid, which helps hydrate the skin, and niacinamide, which can help reduce redness and inflammation.

25 AED

11% OFFFeatured

Bigen Powder Hair Dye Black 6gm

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Bigen Powder Hair Dye Black 6gm

Bigen hair dye powder to renew your hair color, easy to use as you can use it only by adding water.

Provides flawless coverage of gray hair for perfect results.

Formulated with natural oils that provide intense hydration and protection for color-treated hair.

It gives you an amazing high color intensity that stays put without fading.

40 AED

Creams, Spot Corrector, Skin Care

Pyary Turmeric Herbal Cream for Face and Neck 80gm

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Pyary Turmeric Herbal Cream for Face and Neck 80gm

Its an ayurvedic preparation, in its composition is unique in containing the active ingredients of Tumaric which is highly valued in the treatment of skin disorders

Turmeric is an effective antiseptic of nature and can be applied to sprains and wounds

It contains essential oil (Curcumin oil) and is an indespensible ingredient in certain medical preparations for skin

15 AED

16% OFFFeatured

Rapid Clair Lightening lotion with Papaya Oil 750 ml

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Rapid Clair Lightening lotion with Papaya Oil 750 ml

Experience the power of Rapid Clair Lait with Papaya in a convenient 750 ml bottle. This unique formula is designed to provide you with clear, radiant skin in no time. Infused with the goodness of papaya, it helps to lighten dark spots, even out skin tone, and reduce the appearance of blemishes.

Whether you’re looking to achieve a brighter complexion or simply want to maintain vibrant skin, this product is perfect for you. Say goodbye to dullness and hello to luminous skin with Rapid Clair Lait with Papaya 750 ml.

80 AED

13% OFFFeatured

Creams, Tubes, Skin Care

Fair & White So White Skin Perfector Lightening Cream 50ml

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Highlights:

Fair & White So White Skin Perfector Lightening Cream 50ml

A smooth, rich and comfortable cream that will make your skin smoother than ever: it is smooth, brown spots become lighter, the grain is refined. Purified and more even, your skin appears more radiant.

65 AED

22% OFFFeatured

ORS Olive Oil Strengthen & Nourish Replenishing Conditioner Infused With Sweet Orange Oil 362ml

Conditioner, Hair Care

ORS Olive Oil Strengthen & Nourish Replenishing Conditioner Infused With Sweet Orange Oil 362ml

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ORS Olive Oil Strengthen & Nourish Replenishing Conditioner Infused With Sweet Orange Oil 362ml

The ORS Replenishing Conditioner deeply penetrates to restore moisture and add shine to the hair scalp. Formulated with Olive Oil, Sweet Orange Oil and Marine Proteins, this conditioner fortifies and balances moisture and protein levels, resulting in stronger, healthier hair that is shiny and manageable. Suitable for all hair types. Perfect For

Anyone with chemically treated or natural, weakened hair that lacks hydration and shine Recommended Use

As a conditioner to balance hair’s pH levels while strengthening and moisturizing. As a treatment for hair needing strength, shine and manageability.

35 AED

18% OFFFeatured

Brilliant Skin Papaya Butter Cream for Face & Body 500gm

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African Dream Cream with Aloe Vera Extract 500gm

Brilliant Skin Cream African Dream Aloe Vera is a cosmetic product designed to deeply nourish and moisturize the skin. The cream contains natural extracts of aloe vera, known for its ability to soothe and moisturize the skin. The cream aims to give the skin a healthy appearance and a smooth texture.

Benefits and features:

The cream provides intense hydration to the skin, making it soft and radiant.

Soothes the skin and reduces inflammation and irritation.

Works to soften the skin and make it softer and more elastic.

Gives the skin a pleasant and refreshing scent throughout the day.

Contains natural ingredients that nourish the skin and maintain its health.

How to use:

Apply an appropriate amount of the cream to clean, dry skin.

Massage gently until the cream is completely absorbed.

It can be used daily in the morning and evening or as needed.

45 AED

17% OFFFeatured

Dhin Dhin Whitening & Brightening Face Cream

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Dhin Dhin Whitening & Brightening Face Cream

Dhiin Dhiin Face Cream is a natural fairness cream, with a powerful blend of 16 herbal ingredients known to restore natural balance and give you fairer looking skin naturally. WARNING: Avoid contact with eyes. In case of contact, wash immediately with plenty of water. For external use only

25 AED

8% OFFFeatured

Hair Care, Hair Colour

Silky Cool 10 Levels Lift Bleaching Powder For Maximum Hair Lightening Blue Powdered 450gm

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Silky Cool 10 Levels Lift Bleaching Powder For Maximum Hair Lightening Blue Powdered 450gm

A new product in the field of hair coloring with a distinctive formula that gives greater ability than any other bleaching powder. This blue powdered formula allows you to lighten your hair as much as you want without the fear of side effects. It enables you to bleach up to 10 levels without weakening or damaging the hair. When mixed with hydrogen peroxide cream, it transforms into a smooth, stable cream, keeping the bleaching powder active throughout the process for perfect, even results. Infused with a refreshing menthol scent, it delivers a cool, mint-like fragrance for a more pleasant bleaching experience.

55 AED

18% OFFFeatured

Diproson Skin Lotion 30ml

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Diproson Skin Lotion 30ml

Diproson contains a topical corticosteroid called betamethasone dipropionate, which is used in the treatment of skin conditions like eczema, psoriasis (red, itchy, sometimes scaly and thickened patches on the skin), contact dermatitis, seborrheic dermatitis (dandruff), lichen planus, (tiny red or purplish bumps on the skin, nails, scalp), lichen simplex (thickened and leathery skin), and otitis externa (redness and swelling in the outer ear canal)

45 AED