Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Irish Gold with Carotene Extract Toning Formula 300ml

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Irish Gold with Carotene Extract Toning Formula 300ml

Natural carrot extracts are used in the composition to help erase scars and spots produced by ageing as well as sunburns. Carrot assist to keep skin healthy and clear by providing vitamin C and antioxidants, which aid to prevent wrinkles and remove blemishes and scars. The antioxidants in carrots also help to treat minor skin conditions such as pimples and mild acne, rashes. It assists by rebuilding skin tissue and giving UV protection. So glitzy and glam! The potency of this cream will astound you. It combines a brightening active ingredient with Carrot Oil for a more radiant complexion and lovely skin on a daily basis. Using Irish Gold with Carrot Extract on the body leaves the skin beautiful, shining, and silky with a fresh skin tone.

85 AED

25% OFFFeatured

Shower Gel, Skin Care

Piment Doux Lightening Lotion 60ml

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Piment Doux Lightening Lotion 60ml

Piment Doux 24 hours Lightening Lotion

This cleanser helps the skin to get rid of dead cells and all impurities. Brightening, eliminates pimples and black spots. Makes the complexion clear and even.

30 AED

13% OFFFeatured

Joji Secret Young Cherry Revive Dull Skin Mask 30gm

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Joji Secret Young Cherry Revive Dull Skin Mask 30gm

35 AED

13% OFFFeatured

Fruit of the Wokali Daily Brightening Facial Cleanser with Vitamin C 130ml

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Fruit of the Wokali Daily Brightening Facial Cleanser with Vitamin C 130ml

Fruit of the Wokali Facial Wash with Vitamin C

Product type: Brightening facial cleanser / Revitalizing daily cleanser

Main ingredient: High purity Vitamin C.

Main benefits:

Natural Illumination: Its antioxidant properties restore the skin’s natural radiance, combating a dull and tired appearance.
Collagen Stimulation: Helps in skin repair by promoting collagen production and improving superficial blood circulation.
Imperfection Control: Deeply cleanses pores, helping to eliminate blackheads and control excess oil throughout the day.
Radiant and Healthy Skin: Leaves the face with a feeling of freshness and vitality, promoting a more even texture.
Versatile Formula: Its gentle composition is perfect for daily use and effectively adapts to all skin types (dry, combination or oily).

35 AED

5% OFFFeatured

Shower Gel, Skin Care

Tomatine Brightening Gel 30gm

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Tomatine Brightening Gel 30gm

Our Tomatine Brightening Gel,

Formulated in a light refreshing scent, Tomatine Brightening Gel reduces the appearance of dark brown spots, evening out skin tone with brightening Arbutin Complex. Anti-oxidant Lycopene Extract helps to protect the skin from environmental assaults.

Directions:

Apply a thin layer of Tomatine Brightening Gel to clean dry skin preferably at night. To avoid further pigmentation, always follow up with a PSF 30 Limit sun exposure.

90 AED

20% OFFFeatured

Face Cream, Skin Care

Face Fresh Beauty Cream Small

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Face Fresh Beauty Cream Small 7gm

Face Fresh Beauty Cream is a virtuoso for attractiveness of skin. It has Vitamin B3 that is niacinamide which is the best ingredient to ameliorate dead skin and scars. It maintains the natural glow of skin regardless of skin types. It is beneficial for all kinds of skin e.g. normal, sensitive, dry, oily or combination Skin. It helps to remove extra scars and makes the skin tone even. It makes sure to give you acne free skin for a long time.

20 AED

6% OFFFeatured

Fair Child Natural Moisturizing Body Milk with Oatmeal, Shea butter Cocoa butter 400ml

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Fair Child Natural Moisturizing Body Milk with Oatmeal, Shea butter Cocoa butter 400ml

Natural & Moisturizing Body Milk with Oatmeal, Shea Butter & Cocoa Butter

This Natural & Moisturizing Body Milk is a rich, creamy blend formulated to deeply hydrate, soothe, and soften the skin. Infused with oatmeal, shea butter, and cocoa butter, it provides intense moisture and nourishment, making it ideal for dry, sensitive, or irritated skin.

Oatmeal works to calm and protect the skin, reducing dryness and discomfort. Shea butter delivers essential fatty acids and vitamins that restore elasticity and lock in moisture, while cocoa butter helps to smooth, tone, and improve skin texture.

85 AED

13% OFFFeatured

QEI+ Paris Privilege with Caviar Extract Exfoliating Purifying Soap 200gm

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QEI+ Paris Privilege with Caviar Extract Exfoliating Purifying Soap 200gm

The Privilège Soap exfoliates, purifies and regenerate your skin. The small exfoliating particles included in the Privilège soap with Caviar Pearl, deeply cleanse your skin and eliminate its dead cells. Enriched with the sea benefits, it feeds and regenerates the epidermis, while protecting its lipidic film. Your skin is cleaned, purified and fed. Your skin complexion keeps its smoothness and is clear. Use every day to prepare the skin to receive the Privilège products.

105 AED

17% OFFFeatured

Caretone Lightening Body Cream 60gm

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Caretone Lightening Body Cream 60gm

Caretone is a lightening and unifying cream specially designed for black and mixed skin.

A real innovation in the field of lighteners, Caretone lightens the complexion while preventing the appearance of new pigmentary spots on the skin.

25 AED

20% OFFFeatured

Lait Asian Secret Oil Final White Carrot Body Oil 300ml

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Lait Asian Secret Oil Final White Carrot Body Oil 300ml

Discover Lait Asian Secret Oil Final White Carrot Body Oil, a 300ml body oil designed for your daily body-care routine. Featuring a carrot-inspired beauty formula, this all-purpose body oil is marketed for skin radiance, a more even-looking skin tone, and smoother-looking skin.

Lait Asian Secret Oil Final White Carrot Body Oil – 300ml

Elevate your body-care routine with Lait Asian Secret Oil Final White Carrot Body Oil. This all-purpose body oil comes in an elegant bottle with gold accents and is designed for customers looking to enhance the appearance and feel of the

120 AED

PRODUCTS ON SALES

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11% OFFFeatured

Scrubs, Skin Care

MAAKE Powder Glowing Face & Body Scrub 600ml

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Highlights:

Our Face & Body Scrub is the result of an effective formulation that contains natural extracts and exfoliants, along with Vitamin E, quickly unclogging pores, removing blackheads, and dead skin cells. Suitable for regular use, this scrub cleanses, revitalizes, moisturizes, and smooths the skin, leaving you fresh and squeaky clean.

Non-abrasive. Suitable for daily use.

Instructions:Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your skin, or combine with MAAKE Face & Body Moisturizer Gel.

Caution:For external use only. Avoid eye contact. If eye contact occurs, rinse thoroughly with water. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

Highlights

Vitamin E moisturization, Skin glowing, Oil control, Removes dead skin cells, exfoliating
Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your ski

40 AED

14% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Blossom Perfumed Talc Powder 250gm

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Skin Doctor Blossom Perfumed Talc Powder 250gm

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Bronz Tone With Cocoa Butter Oil 50 ml

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Bronz Tone With Cocoa Butter Oil 50ml

Bronz Tone With Cocoa Butter Oil 50ml is a luxurious oil designed to give your skin a radiant and healthy-looking glow. The unique formula of cocoa butter helps to reduce the appearance of dark spots and even out your complexion, leaving you with a beautiful bronzed color. This oil is perfect for adding a subtle hint of color to your skin without looking artificial. The non-greasy formula is easy to use and absorbs quickly for a natural-looking finish. For best results, use this oil along with other products from the Bronz Tone range. Safe for use on all skin types, this oil is perfect for giving your skin a summery glow year-round.

30 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Half Cast Organic Lightening Body Oil 330ml

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Gluta Gold Half Cast Organic Lightening Body Oil 330ml

45 AED

43% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Ramie Back Strap St0835 1

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Moroccan Oil Ramie Back Strap St0835 1

The Moroccan Oil Ramie Back Strap ST0835 is a high-quality accessory designed for use in salons or at home.

Crafted from durable ramie fabric, this strap is designed to offer comfort and support during hair treatments.

Ideal for use during styling, it helps to keep hair in place, ensuring that clients or users can enjoy a mess-free experience.

The versatile design makes it easy to use and perfect for various hair care applications.

Key Features:

Made from durable ramie fabric for long-lasting use

Provides comfort and support during hair treatments

Helps keep hair in place for a mess-free experience

Ideal for use in salons or at home

Versatile design suitable for various hair care applications

20 AED

14% OFFFeatured

Reborn Lemon Cleanser 230ml

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Reborn Lemon Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin

30 AED

13% OFFFeatured

Rinju Total Beauty Hand and Body Lotion 473ml

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Highlights:

Rinju Total Beauty Hand and Body Lotion 473ml

Ultimate Moisture and Protection: Daily Hydration

Provide your skin with ultimate moisture and protection every day. Enriched with pure shea butter, which smoothens and softens all skin types while restoring their youthful glow. Its exotic fragrance, blended with essential oils, provides the ultimate relaxing experience.

Benefits:

Ultimate Moisture: Deeply hydrates and nourishes all skin types.

Smoothens and Softens: Pure shea butter restores softness and elasticity.

Restores Youthful Glow: Revitalizes skin for a youthful appearance.

Exotic Fragrance: A blend of essential oils offers a relaxing and pleasant scent.

Daily Protection: Shields skin from environmental stressors.

Experience the ultimate in skin care with our deeply hydrating and protective lotion.

65 AED

10% OFFFeatured

Precious Skin Alpha Arbutin Collagen Body Serum 45ml

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Highlights:

Precious Skin Alpha Arbutin Collagen Body Serum 45ml

Brightening and Whitening: Contains Alpha Arbutin, which helps lighten dark spots and evens skin tone, promoting a brighter complexion.
Collagen-Enriched: Infused with collagen to help improve skin elasticity and firmness, giving the skin a smoother and more youthful appearance.
Deep Hydration: Provides long-lasting moisture, leaving the skin soft, smooth, and well-hydrated.
Suitable for All Skin Types: Gentle enough for daily use on all skin types.
Light and Non-Greasy: Absorbs quickly into the skin without leaving a greasy residue.
How to Use:
Apply to the body after showering and massage gently until fully absorbed. Use daily for best results.

45 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Jaborandi 1000gm

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Highlights:

Skala Hair Treatment Cream Jaborandi 1000gm

The Jaborandi and Camellia line has been formulated with natural extracts that combine the fragrance of Camelia and the strengthening power of Jaborandi, provides an effective cleansing and controlling the oiliness of the hair. Jaborandi has moisturizing and strengthening properties for the hair. It has the power to soften, revitalize and prevent the hair loss, because it is rich in pilocarpine, an active ingredient that acts in the peripheral circulation and nourishing of the hair bulb. Improves circulation, providing balance, lightness, soften and shine to the hair. Step of the capillary schedule: Hydration

85 AED

10% OFFFeatured

Silky Cool Hot Oil Coconut Deep Conditioning Hair Treatment for Dry, Frizzy & Damaged Hair 1000ml

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Silky Cool Hot Oil Coconut Deep Conditioning Hair Treatment for Dry, Frizzy & Damaged Hair 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

GIFT SET

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13% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Menthol Refresh Anti-Dandruff Shampoo 1000ml

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Head & Shoulders Menthol Refresh Anti-Dandruff Shampoo 1000ml

Get rid of dandruff with Head & Shoulders Fresh Mint Anti-Dandruff Shampoo.

Formulated with natural menthol, this shampoo provides a cooling feel and revitalizes hair and scalp thanks to the addition of conditioner.

Head & Shoulders shampoo with triple action formula cleanses, protects, and moisturizes scalp and hair (with regular use), so you can get up to 100% dandruff-free hair.

Benefits and Features:

1- A gentle, pH-balanced shampoo and conditioner for daily use.

2- For all hair types, even colored or chemically treated.

3- Leaves hair free of dandruff by up to 100%.

4-Helps soften and restore dry, frizzy hair to give it a smooth, silky look.

5-Shampoo with soft and pH-balanced conditioner for daily use.

65 AED

7% OFFFeatured

Creams, Skin Care, Skin Supplements

LightenUp Plus Lightening Gel Pump 30ml

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Highlights:

LightenUp Plus Lightening Gel Pump 30ml

Experience the refreshing scent and transformative effects of our LightenUp Plus Lightening Gel Pump. This potent gel is specially formulated to restore a clear, even-toned, and luminous complexion, targeting common skin concerns such as brown patches triggered by pregnancy, medications, acne scars, sun damage, and age spots.

Infused with the rich properties of Coconut Oil, this gel also softens dry and rough skin in stubborn areas such as elbows, knees, knuckles, and feet. LightenUp Plus Lightening Gel is designed to safely and effectively penetrate the skin, quickly absorbing to lighten existing skin imperfections and prevent the formation of new spots.

Directions: Apply a thin layer of Lighten Up Gel to dark discolored areas on dry, cleansed skin, preferably at night. For comprehensive protection, follow up with our Skin Protect SPF 50 sunscreen daily, both during and after treatment, to prevent further skin discoloration.

Key Ingredient: Alpha Arbutin

130 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Fatima Beauty Whitening Cream

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Highlights:

Fatima Beauty Whitening Cream

Reveal a brighter, smoother, and more radiant complexion with Fatima Beauty Whitening Cream. Enriched with fruit extracts, SPF 30, and Lycopene, this lightweight daily cream helps nourish the skin while protecting it from harmful UV rays. Its moisturizing formula helps improve skin texture, leaving your skin feeling soft, refreshed, and healthy-looking.

Perfect for everyday use, Fatima Beauty Whitening Cream is suitable for those looking to maintain an even-looking complexion while keeping their skin hydrated and protected throughout the day.

Key Benefits

Helps brighten the appearance of dull skin
Moisturizes and softens the skin
Enriched with nourishing fruit extracts
Contains Lycopene, a powerful antioxidant that helps protect the skin
SPF 30 helps protect against harmful UVA and UVB rays
Lightweight, non-greasy formula for daily use
Suitable for all skin types

How to Use

Cleanse and dry your face before application. Apply a small amount evenly to the face and neck, gently massaging until fully absorbed. For best results, use every morning and reapply sunscreen as needed during prolonged sun exposure.

Product Details

25 AED

17% OFFFeatured

Yoko Tamarind Spa Salt Shower Bath 250g

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Highlights:

Yoko Tamarind Spa Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, tamarind formula, rich in vitamin E. and tamarind extract Helps gently exfoliate your skin. Helps your skin look radiant, smooth, soft, moisturized, with a gentle fragrance that makes you feel relaxed. Refreshing while taking a shower

How to use

Pour enough salt onto your palm. Scrub onto wet skin in circular motions or use with soap and leave for about 3 minutes, then rinse.

25 AED

22% OFFFeatured

Eve Turmeric Clay Mask 500ml

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Highlights:

Eve Turmeric Clay Mask 500ml

35 AED

12% OFFFeatured

Creams, Moisturizers, Skin Care

Neutrogena Norwegian Cracked Heel Repair Foot Cream 50ml

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Highlights:

Neutrogena Norwegian Cracked Heel Repair Foot Cream 50ml

Neutrogena Norwegian Formula Cracked Heel Intense Repair Foot Cream has a concentrated formula that intensely moisturizes and soothes dry, damaged, and cracked feet skin. Neutrogena Norwegian Formula Cracked Heel Intense Repair Foot Cream has a unique formula that combines panthenol, known for its powerful soothing action, and glycerin, which helps restore the skin’s natural moisture. Clinically proven to deliver results from the 1st day, Neutrogena Norwegian Formula Cracked Heel Intense Repair Foot Cream provides noticeable softer, smoother, and more comfortable skin. Its nourishing texture is non-greasy and easily absorbed. Get visibly softer, smoother feet with Neutrogena Norwegian Formula Cracked Heel Intense Repair Foot Cream

Ingredients:

Glycerin, Aqua, Paraffinum Liquidum, Cetearyl Alcohol, Cyclopentasiloxane, Cera Microcristallina, Dimethicone, Paraffin, Panthenol, Sodium Hyaluronate, Allantoin, Bisabolol, Tocopheryl Linoleate, Palmitic Acid, Stearic Acid, Sodium Cetearyl Sulfate, Sodium Sulfate, Dilauryl Thiodipropionate, Methylparaben, Propylparaben, Parfum

How to use:

Apply the cream at least twice a day on the cracked and damaged area of your feet.

75 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Goat Milk Whitening & Anti-Wrinkle Soap 125gm

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Valera Goat Milk Whitening & Anti-Wrinkle Soap 125gm

10 AED

13% OFFFeatured

Skin Doctor Lime & Peppermint Moisturizing Foot Cream 100ml

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Skin Doctor Lime & Peppermint Moisturizing Foot Cream 100ml

fast absorbing, Relives dry feet and provides hydration.

How to use:

35 AED

6% OFFFeatured

Tree Hut Turmeric Shea Sugar Scrub Smoothens & Renew Skin 510gm

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Highlights:

Tree Hut Turmeric Shea Sugar Scrub Smoothens & Renew Skin 510gm

Highlights

Removed dead skin cells, leaving skin smooth and refresh
Reduces dark spots and enhances natural radiance
Prevent breakouts and heal scars
Reduces redness, irritation, and skin conditions like eczema
Rich in antioxidants that protect against wrinkles and damage

75 AED

17% OFFFeatured

Hair Care, Hair Treatment

A Bonne Hair Spa Treatment 280gm

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Highlights:

A Bonne Hair Spa Treatment 280gm

Hair Spa Treatment with Milk strengthens hair roots repair hair cells damaged from UV rays or from heavily hair dyes or curling. Its rich moisturizer serves as hair coat providing nourishment to hair and scalp, prevents dryness, split-ends, and adding hair volume. After use Hair Spa, hair is more manageable, easy to set the style. Giving it a healthy and glossy look.

✔ Milk Protein Intensive Nourishing treatment

Direction: After shampooing, apply Hair spa thoroughly, massage it all over the scalp and leave it on for 5 minutes. to get best result, covering hair with a towel soaked with warm water or steaming for certain period. Then set hair in your favorite style.

25 AED