Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care, Tubes

Dermaglow Extra Whitening Hands & Feet Cream 50gm

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Dermaglow Extra Whitening Hands & Feet Cream 50gm

30 AED

14% OFFFeatured

Disaar Soothing & Moisture Aloe Vera 92% Soothing Gel 300ml

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Disaar Soothing & Moisture Aloe Vera 92% Soothing Gel 300ml

Deeply moisturize your skin from within

Helps to retain moisture and repairs cracks for a healthy and well-nourished glow

Helps effective moisturization of your face and keep acne and pimples away

Penetrates the open pores & removes excess oil

30 AED

Pro White Serum 30ml

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Pro White Serum 30ml

Pro white collagen Serum is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

7% OFFFeatured

Scrubs, Skin Care

Queen Helene Mud Pack 177ml

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Queen Helene Mud Pack 177ml

Mud pack masque is the original old-fashioned, time-tested earth facial treatment with imported natural english clay, that will work wonders for your skin. It’s a very effective pore cleanser. It helps tighten loose, sagging skin on your face and neck and relaxes tired face muscles to soften lines and wrinkles.

How to Use:

Cleanse your face and neck thoroughly. Apply Mud Pack Masque generously. Leave on for about 15 minutes to allow masque to dry and harden. Remove with warm water and a washcloth.

65 AED

11% OFFFeatured

Donkey Milk Sherbet Body Scrub Pink 350ml

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Donkey Milk Sherbet Body Scrub Pink 350ml

Donkey Milk Sherbet Body Scrub by WOKALI, a luxurious exfoliant designed to rejuvenate and nourish your skin. This unique scrub, enriched with the exceptional benefits of donkey milk, offers a sherbet-like texture that gently polishes away dead skin cells, revealing a smooth, radiant complexion. Ideal for restoring softness and vitality, it provides deep cleansing while nourishing your skin with every use.

Key Benefits:

Deep Cleansing and Exfoliation: Effectively removes dead skin cells and impurities, leaving your skin feeling fresh, smooth, and revitalized.
Unclogs Pores and Evens Skin Tone: Helps to dredge clogged pores and promotes a brighter, more even skin tone.
Instant Skin Repair: Infused with donkey milk, the scrub helps to soothe, hydrate, and nourish damaged or dry skin, leaving it soft and supple.
Gentle on Skin: The sherbet-like texture provides a soft, non-abrasive exfoliation suitable for sensitive skin.
Nourishes and Rejuvenates: Rich in vitamins and minerals, donkey milk helps restore your skin’s natural moisture and radiance.

Features:

Donkey Milk: Known for its rich nutrient content, it deeply nourishes and revitalizes the skin, improving texture and tone.
Sherbet-Like Texture: Provides a gentle yet effective exfoliation, ideal for sensitive skin.
Natural Ingredients: Enriched with skin-loving ingredients to hydrate and protect the skin.
Non-Irritating Formula: Suitable for all skin types, including dry or sensitive skin.

40 AED

25% OFFFeatured

Glutathione Injection Brightening Serum 100ml

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Glutathione Injection Brightening Serum 100ml

Glutathione Injection Brightening Serum sets offers a specialized approach to skin care, focusing on improving the appearance of uneven skin tone and enhancing overall skin clarity. Each serum is designed to meet different skincare needs, incorporating carefully selected ingredients to help achieve a healthier and more luminous complexion. Their lightweight formula ensures effortless application and daily suitability.

Key Features

Skin Brightening Ingredients: Contains components such as Glutathione and Kojic Acid to help refine and improve skin tone.
Targeted Formulas: Each variant addresses unique concerns such as dullness, dark spots, or hydration.
Quick Absorption: Non-greasy texture that integrates seamlessly into skincare routines.
Skin-Friendly: Formulas are crafted to suit various skin types.

Benefits

Assists in reducing the visibility of dark spots and uneven tone.
Helps promote a more radiant and refreshed appearance.
Maintains skin hydration and softness throughout the day.
Blends easily into daily skin care without heaviness or irritation.

30 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Coconut Glowing Cream 3 in 1

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Arena Gold Coconut Glowing Cream 3 in 1

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

30 AED

25% OFFFeatured

New Face Whitening Soap Brighten & Refresh Your Skin

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New Face Whitening Soap Brighten & Refresh Your Skin

Achieve a radiant, even-toned complexion with New Face Whitening Soap. Specially formulated to deeply cleanse, brighten, and reduce dark spots, this soap enhances your skin’s natural glow while controlling excess oil for a fresh, matte finish.

Key Benefits:

Oil-Free Skin – Removes excess oil without over-drying.
Visibly Fairer Skin – Promotes a brighter, more even complexion.
Dark Spot Reduction – Targets blemishes, pigmentation, and discoloration for a flawless look.
Gentle & Nourishing – Leaves skin soft, smooth, and hydrated after every wash.
Daily Use Formula – Ideal for all skin types, making it perfect for everyday skincare.

Reveal fresh, glowing skin with New Face Whitening Soap – your daily step to a brighter, healthier complexion!

15 AED

30% OFFFeatured

Silky Cool Exfoliating Gold Face & Body Scrub 500ml

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Silky Cool Exfoliating Gold Face & Body Scrub 500ml

35 AED

3% OFFFeatured

Neutrogena Rainbath Refreshing Shower & Bath Gel 946ml

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Neutrogena Rainbath Refreshing Shower & Bath Gel 946ml

Awaken your senses with Neutrogena’s refreshing Rainbath Shower Gel, featuring an original fragrance blend of spices, fruits, and herbs. This best-selling shower gel softens and soothes skin without leaving behind a heavy residue. The rich, hydrating lather of this cleansing shower gel cleanses and helps leave skin feeling softer, hydrated and refreshed. Neutrogena Rainbath can be used as a skin-smoothing shave gel, or you can add it to your bath and enjoy its clean, refreshing scent.

175 AED

PRODUCTS ON SALES

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38% OFFFeatured

Lotion, Skin Care

Vaseline® Deodorant Dry Serum Ultra Bright 45ml

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Vaseline® Deodorant Dry Serum Ultra Bright 45ml

Vaseline® Deodorant Dry Serum Ultra Bright contains GlutaCollagen & Niacinamide Serum that is quickly absorbed into the skin for visibly brighter, smooth and firm underarms.
Clinically proven to deeply repair underarm skin
Comes in a lightweight formula that quickly absorbs into the underarms
Visibly brighter, smooth and firm underarm
48-hour sweat and odor protection

25 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Olivera Clarifying Oil 60ml

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Olivera Clarifying Oil 60ml

Formulated with olive and aloe vera, Olivera Clarifying Oil clarifies, unifies and rejuvenates the skin.

Olivera Clarifying Oil with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Olivera Clarifying Oil evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

25 AED

5% OFFFeatured

Lait Asian Secret Arbutin Lightening Shower Gel 1000ml

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Lait Asian Secret Arbutin Lightening Shower Gel 1000ml

210 AED

17% OFFFeatured

Kojie San Dream White Anti-Aging Cream with Sunscreen 30gm

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Kojie San Dream White Anti-Aging Cream with Sunscreen 30gm

With SPF30, this lightweight formula contains youth regenerating properties of Milk Peptide Complex (MPC) and skin conditioners that provide moisture with continuous use. It helps lighten skin and provides skin protection form harmful effects of the sun for a fairer, younger looking skin. Paraben Free, Hypoallergenic 30g

25 AED

14% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Blossom Perfumed Talc Powder 250gm

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Skin Doctor Blossom Perfumed Talc Powder 250gm

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30 AED

10% OFFFeatured

Fruit Of The Wokali Ultra Moisturizing Body Cream With Shea Butter And Mango Extract Tropical 500ml

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Fruit Of The Wokali Ultra Moisturizing Body Cream With Shea Butter And Mango Extract Tropical 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter and Tropical Mango

Product type: Ultra-hydrating body lotion / Tropical nourishing treatment

Main ingredients:

Shea Butter: High-quality repairing base that deeply nourishes and restores skin’s flexibility.
Tropical Mango Extract: Rich in antioxidants and vitamins (A and C) that help revitalize the skin and provide a healthy glow.

Main benefits:

24-Hour Intense Hydration: Its advanced formula ensures that the skin remains moisturized and free from dryness throughout the day.
Ultra Light and Deep Moisturizer: It has a premium quality texture that quickly penetrates the layers of the skin without leaving a heavy feeling.
Nutrition and Lasting Relief: Provides immediate comfort to dry skin, protecting it against flaking and softening rough areas.
Improves Skin Texture: Leaves the body with a smooth finish, soft to the touch and visually more radiant.
Fresh and Active Fragrance: Its tropical mango scent awakens and activates the senses, providing a refreshing and exotic experience with every use.

45 AED

8% OFFFeatured

Eye & Lip Care, Skin Care

LightenUp Anti-Aging Brightening Eye Capsules (30 Capsules)

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LightenUp Anti-Aging Brightening Eye Capsules (30 Capsules)

Introducing our revolutionary single-dose LightenUp Anti-Aging Brightening Eye Capsules vegetable capsules, infused with a potent blend of Argireline and Acetyl Tetrapeptide. These two powerful peptides work in harmony to combat the signs of aging.

Our Argireline Peptide Complex targets puffiness and under-eye bags, enhancing the appearance of your delicate under-eye area. Meanwhile, Acetyl Tetrapeptide-5 smooths, hydrates, and promotes firmness, helping to reduce the appearance of facial lines and wrinkles. Together, these peptides provide a comprehensive solution for a more youthful and vibrant complexion.

Directions: Simply apply the capsule’s contents directly to your skin as an additional treatment or use it as a primer under your makeup for optimal results.

110 AED

15% OFFFeatured

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 425gm

Conditioner, Hair Care, Hair Detangler, Hair Oil

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 425gm

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African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner 237ml

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined.

How To Use It

Shake well before using.

On Wet Hair: Spray generously on clean hair. Use wide tooth comb or fingers to distribute evenly. Style as desired.

On Dry Hair: Spray generously on dry hair to replenish moisture and refresh coils. Style as desired.

55 AED

19% OFFFeatured

Petal Fresh Pure Honey & Coconut Restoring Body Butter 237ml

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Petal Fresh Pure Honey & Coconut Restoring Body Butter 237ml

The use of Honey for healing has been a practice for over 5,000 years, from the ancient Greeks to modern day home remedies.

With Coconut Oil, they repair and protect skin to increase its longevity.

This rich, creamy formula is also fortified with an exotic blend of Certified Organic Argan Oil and Shea Butter extract to leave your skin feeling silky smooth to the touch.

No harsh preservatives, parabens nor GMO’s

Vegan & cruelty-free.

65 AED

20% OFFFeatured

Reborn Intensive Moisturizing Cream Rose For Dry and Normal Skin 500ml

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Reborn Intensive Moisturizing Cream Rose – For Dry and Normal Skin 500ml

ROSE MOISTURIZING CREAM: It is a rich, high-performance cream for dehydrated skin that provides the dual benefits of hydration and antioxidant protection. Skin feels soft and supple & improves overall skin texture. DIRECTIONS FOR USE: Warm a small amount between fingertips and gently press onto face neck, and décolletage daily

40 AED

GIFT SET

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13% OFFFeatured

Serums, Skin Care

SH-18 Natural Organic Lightening Serum 50ml

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SH-18 Premium Skin Lightening Cream 50gm

SH-18 Premium Skin Cream is a 12-pack bundle of creams formulated from natural extracts and antioxidants. Rich in vitamins and hydrators, this cream is a safe and effective way to reduce the appearance of blemishes and achieve a brighter, more even skin tone. With regular use, SH-18 helps to maintain your skin’s natural healing capabilities to ensure a healthy, radiant complexion.

35 AED

11% OFFFeatured

Gluta Secret Lightening Cream 300g

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Gluta Secret Lightening Cream 300g

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Wody lotion ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

40 AED

10% OFFFeatured

Hair Care, Hair Cream

Bolony Botoxil & Protein Hair Cream 1000ml

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Bolony Botoxil & Protein Hair Cream 1000ml

Enriched with n Botoxil and Protein, perfectly treats weak and damaged hair.

Enriched with Botoxil and Protein, this hair cream mask rebuilds your weak and damaged hair from inside to out. The unique formulation transforms the damaged hair into strong, healthy & beautiful natural hair.

How to use:

After using shampoo, apply a teaspoon-sized amount of hair cream onto hair. Massage gently into the scalp. Leave on for 10-20 minutes then rinse thoroughly with water.

45 AED

14% OFFFeatured

Brilliant Skin Essentials Rejuvenating Facial Cream 10gm

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Brilliant Skin Essentials Rejuvenating Facial Cream 10gm

Reduces the appearance of wrinkles

Good anti aging moisturizer

Firm your skin

Stimulate collagen production and keep your skin tight and youthful

30 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

QEI+ Paris Active Efficacité Extreme Fine Lightening Glycerin 500ml

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QEI+ Paris Active Efficacité Extreme Fine Lightening Glycerin 500ml

In the range Active Efficacité Extrême, QEI+ has elaborated a glycerine Fine, riched of Shea Butter and the best vegetable toning extracts.
After applying, you will feel its repairing and nourishing power on your skin. The epidermis is immediately protected and revitalised.
With its very special formula, the Active Efficacité Extrême glycerin Fine will improve moisturisation, clarity and even complexion of your skin.
After carefully cleansing your skin with the Active Efficacité Extrême soap, once or twice a day, apply the Active Efficacité Extrême Fine Glycerin on your body.

280 AED

25% OFFFeatured

Toujours Jeune Corrot Skin Corrector Soap 190gm

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Toujours Jeune Corrot Skin Corrector Soap 190gm

Nourishing, protective and regenerating, Toujours Jeune Carotte soap is recommended for dry and sensitive skin. It protects the epidermis against external aggressions such as wind, cold or pollution.

Precautions

Toujours Jeune soap is recommended for all types of skin. On the other hand, stop using it in case of allergy. Prohibited from applying it to children under 12 years old.

15 AED

13% OFFFeatured

AR Vitamin E White Strawberry Yogurt & Hyaluronic Serum 600ml

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AR Vitamin E White Strawberry Yogurt & Hyaluronic Serum 600ml

Body serum, Feather-light texture with fast absorption will not deliver the unpleasant stickiness sensation. Combines with nourishment from Vitamin E, Yogurt and Hyaluronic acid to soften the skin and keep the skin’s moisture balance. While Strawberry naturally brighten the skin when use regularly.

65 AED

18% OFFFeatured

Shower Gel, Skin Care

Carotone Unifying Shower Gel 1000ml

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Highlights:

Carotone Unifying Shower Gel 1000ml

The unifying shower gel Carotone with its 3 in 1 formula, cleanses, purifies your skin and gives it a luminous complexion

Moisturizing benefits for your skin.

Rich in Collagen

3 in 1 Formula that gives your skin a radiant look

45 AED

12% OFFFeatured

Aqua Rich Turmeric and Vitamin C Body Lotion 500ml

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Aqua Rich Turmeric and Vitamin C Body Lotion 500ml

Long-Lasting Radiance and Deep Hydration

Wrap your skin in luxurious nourishment that lasts all day. This non-greasy, fast-absorbing body lotion blends the illuminating essence of turmeric with the revitalizing energy of vitamin C to deeply hydrate and reveal visibly glowing skin. Each application melts flawlessly into the skin, locking in moisture while promoting an even, radiant tone that feels indulgently soft to the touch.

Experience the synergistic effect of ancient and modern beauty rituals—turmeric calms, protects, and brightens while vitamin C helps diminish dark spots and dullness. Together, they bring out your skin’s natural brilliance. Use daily after your shower, especially when paired with the complimentary body wash, Face Cream and body oil for unmatched smoothness and all-day luminosity.

Usage Instructions

Apply to clean, towel-dried skin after showering. Massage gently in circular motions until fully absorbed.

Use morning and night for best results. For enhanced results, pair with the complimentary body wash.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs. Discontinue use if irritation develops.

Store in a cool, dry place away from direct sunlight. Keep out of reach of children.

150 AED

20% OFFFeatured

Jhalak Beauty Soap

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Jhalak Beauty Soap

Jhalak Beauty Soap is a revolutionary solution for those struggling with stubborn pimples, breakouts, and skin irritations. This soap is designed to target these issues and their underlying causes, revealing your natural beauty. Its advanced formula effectively treats pimples, reduces redness, and calms skin irritations, transforming your skin. Jhalak Beauty SoapP also tackles bacteria at its source, treating both visible signs of breakouts and the root cause by controlling the bacteria responsible for skin issues.

20 AED