Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

ACM Soothing Cream for Face and Body 20ml

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ACM Soothing Cream for Face and Body 20ml

It is a treatment that soothes the sensation of discomfort in the skin.
It promotes the elimination of the pigments responsible for the blue color after trauma or blows.
It is also used in the prevention or after cosmetic or surgical interventions.

How to use:

Apply in a thin layer 2 to 3 times a day with a light massage.
Do not use on sneeze-sensitive materials, mucous membranes, damaged skin, wounds, or near the eyes.

Product benefits:

Reduces the size and color of bruises.
Lightweight texture.

Warnings

For external use only.
Keep out of the reach of children.

165 AED

11% OFFFeatured

Skin Doctor Shea Butter Regenerating Face Serum 30ml

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Highlights:

Skin Doctor Shea Butter Regenerating Face Serum 30ml

Vegan formula, deep moisturizing, restores natural oil balance and minimizes skin irritation.

Skin Doctor Shea Butter Regenerating Face Serum offers a mild formula rich in vitamins A and E with moisturizing, anti-inflammatory and antibacterial properties to soften the skin, balance the natural oil and minimize irritation.
Deep moisturizing, restores natural oil balance and minimizes skin irritation.

How to use: Apply 2-4 drops of the serum over clean and dry face, massage gently until absorbed.

Ingredients

85 AED

22% OFFFeatured

Gluta-C Intense Whitening Body Scrub Papaya Enzyme 120g

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Gluta-C Intense Whitening Body Scrub Papaya Enzyme 120g

Unveil glowing skin with Gluta-C Intense Whitening Body Scrub, enriched with Natural Papaya Enzymes.

This scrub effectively exfoliates, lightens and nourishes the skin. Infused with Glutathione and Vitamin C, it enhances your natural radiance. Your pathway to smoother, brighter skin starts here

Gentle & safe for everyday use

Moisturizing & Nourishing

Uses Natural Papaya Enzymes & Bamboo Scrubs (Microbead-free)

35 AED

17% OFFFeatured

JUUCEE Pear Petale Body Salt Scrub 250gm

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JUUCEE Pear Petale Body Salt Scrub 250gm

JUUCEE Pear Petale Body Salt Scrub 250g is a juicy salt scrub that gently exfoliates the skin while moisturizing it, leaving it with a sweet and refreshing pear scent.

25 AED

20% OFFFeatured

Spot Corrector, Skin Care

Gold Skin Spots Corrector with Snail Slime 38gm

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Gold Skin Spots Corrector with Snail Slime 38gm

GOLD SKIN Spots Coreector helps fade spots on the skin (elbows, phalanges, armpits). Used as a complement to the GOLD SKIN body care range, your complexion will regain a uniform appearance and your skin will feel smooth.

Product benefits

Helps fade spots.

Reduces and prevents skin imperfections.

Evens the skin tone.

How to use

Apply GOLD SKIN Spots Corrector with snail slime day and night on your elbows, knuckles and underarms.

Then gently massage on the parts where spots persist.

To be used in addition to the body care range.

20 AED

31% OFFFeatured

Geisha Beauty Secrets Lightening Cream With Kojic Acid 50ml

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Geisha Beauty Secrets Lightening Cream With Kojic Acid 50ml

Experience the power of Geisha Active Lightening Cream with Kojic Acid. This remarkable ingredient brightens sun spots, scars, and age spots, providing an anti-aging effect. With its antimicrobial properties, it promotes a luminous and even-toned complexion.

Our advanced formula reduces dark spots and brightens the skin, unveiling a radiant complexion. Derived from natural sources, the active ingredient, Kojic Acid, ensures gentle yet effective results.

Directions: Apply a thin layer of hydrating Cream to clean, dry skin, use it preferably at night, follow up with SPF 50 for sunscreen protection, and limit sun exposure>

Active Ingredient: Kojic Acid.

45 AED

20% OFFFeatured

Trimay Panthenol Hyaluron Ampoule 50ml

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Highlights:

Trimay Panthenol Hyaluron Ampoule 50ml

Hydrate and Soothe with Every Drop

The Trimay Panthenol Hyaluron Ampoule is a high-performance skincare solution formulated to deeply hydrate and repair dry or sensitive skin. Infused with Panthenol and Hyaluronic Acid, this concentrated ampoule helps restore the skin’s natural moisture barrier while calming irritation and redness. Ideal for daily use, it leaves your skin feeling soft, nourished, and visibly healthier.

Key Ingredients: Panthenol, Hyaluronic Acid
Skin Type: Suitable for dry, sensitive, or damaged skin
Benefits: Deep hydration, skin barrier support, soothing relief

120 AED

29% OFFFeatured

Amalico Anti- Ageing Face Serum with Green Tea Leaves 30ml

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Amalico Vitamin C Lightening Face Serum 30ml

AMALICO FACE SERUM helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

25 AED

11% OFFFeatured

Pastil Body Lotion Chocolate 480ml

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Pastil Body Lotion Chocolate 480ml

40 AED

14% OFFFeatured

RDL Whitening Cream, 25ml

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Highlights:

RDL Whitening Cream, 25ml

Effectively reduces dark spots, pimples, wrinkles and lightens your skin tone.

All-weather formulation makes it long-lasting in the face of climatic extremities.

Enriched with natural ingredients that effectively moisturise your skin.

30 AED

PRODUCTS ON SALES

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10% OFFFeatured

Scrubs, Skin Care

Pretty Cowry Apricot Scrub 350ml

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Highlights:

Pretty Cowry Apricot Scrub 350ml

The exfoliating complex delicately eliminates old cells, peeling, evens out unevenness, whitens. The product is suitable for all skin types. The formula is free of flatulates and parabens. Delicate texture suitable for the face.

45 AED

13% OFFFeatured

Pretty Cowry 100% Natural Donkey Milk Serum 30ml

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Highlights:

Pretty Cowry 100% Natural Donkey Milk Serum 30ml

Anti Aging Anti Wrinkle Whitening Moisturizing
Vitamin C Donkey Milk Serum
Hyaluronic Acid Orange Extract
Whitening Professional Skin Care

35 AED

22% OFFFeatured

Simple Micellar Water 200ml

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Highlights:

Simple Micellar Water 200ml

Simple Micellar Cleansing Water is our most advanced yet gentle facial cleanser to date. A favorite among makeup artists and beauty editors, this innovative facial cleanser contains no artificial perfumes or dyes and no harsh chemicals that can upset your skin. It is made with skin-loving ingredients perfect for all skin types, including Vitamins B3 and C and Triple Purified Water, our purest possible water. Micellar Cleansing Water from Simple helps remove contaminants known to irritate skin and leaves skin clean, fresh, and instantly hydrated. The many beauty benefits offered by Simple Micellar Water make it easy to see why this gentle facial cleanser should be part of your healthy skincare routine.skin

35 AED

13% OFFFeatured

Pastil Fresh & Natural Floral Body Cream 360ml

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Highlights:

Pastil Fresh & Natural Floral Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

31% OFFFeatured

Conditioner, Hair Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Leave-In Conditioner 250ml

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Highlights:

Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Leave-In Conditioner 250ml

Palmer’s® Cocoa Butter Formula® Length Retention system with Biotin, fully strengthens hair with powerhouse natural protectants that help block brittleness, breakage and split ends to help hair achieve its optimal length.

Why your hair will love cocoa butter and biotin

Cocoa Butter: Contains nourishing properties that shield the hair strand from the harmful effects of styling damage. Combined with Vitamin E, hair is less prone to dullness and fading, leaving hair shiny and healthier.

Biotin: Helps to optimize the natural hair growth cycle. Biotin also strengthens the hair strands, preventing hair from becoming brittle and fragile reducing breakage.

Instantly eliminates knots and tangles

Protects from splits and breakage

Improves manageability and shine

Leaves hair silky, smooth and ready for styling

Suggested use

After shampooing and conditioning with Palmer’s® Cocoa Butter Formula® Length Retention, apply directly onto damp hair in even sections. Comb through from root to tip. Can also be applied on dry hair to add additional moisture.

Recommendations: Use the entire Palmer’s® Cocoa Butter Formula® Length Retention system to improve hair and scalp’s overall health and beauty.

45 AED

25% OFFFeatured

Oils & Moisturizer, Skin Care

Piment Doux Lightening Oil 60ml

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Piment Doux Lightening Oil 60ml

Piment Doux Lightening Beauty Oil is the perfect solution to keep our skin clear and well nourished. It helps maintain the natural appearance of the skin. With Sweet Pepper oil our skin will regain the desired radiance and softness and helps eliminate stains on all parts of the body, quickly lightening the complexion.

30 AED

11% OFFFeatured

Xtreme Collection Whitening Gold Gel Scrub 500ml

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Highlights:

Xtreme Collection Whitening Gold Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Gold, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leavesit fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Gold Gel Scrub 500ml

40 AED

3% OFFFeatured

Shower Gel, Skin Care

Bismid Skin Whitening Refining Bath Black 2000ml

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Highlights:

Bismid Skin Whitening Refining Bath Black 2000ml

Bismid skin whitening refining bath gives you a fairer and more even skin tone through triple action of the innovative ingredient that helps the skin to reduce wrinkles. It is enriched with Vitamin C to gradually lighten your complexion for fairer and more beautiful skin.

160 AED

18% OFFFeatured

Hair Texturizers, Hair Care

ORS Olive Oil Girls Soft Curls No-Lye Creme Texture Softening System Kit With Olive, Coconut & Avocado Oils

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Highlights:

ORS Olive Oil Girls Soft Curls No-Lye Creme Texture Softening System Kit With Olive, Coconut & Avocado Oils

Quick and easy coil care. Formulated with curl loving ingredients like Shea Butter, Coconut and Olive Oil. Uses the latest technology to safely elongate tight coils, leaving curls softer and more manageable. Blend our Brilliant Anti-Breakage Avocado Oil formula right into the texture softening creme for an extra burst of nourishment and shine. Perfect For

Virgin hair or new growth. Recommended Use

As a gentle curl re-arranger to elongate curls for a smoother curl pattern.

45 AED

4% OFFFeatured

Moisturizers, Skin Care

Cetaphil Rough & Bumpy Daily smoothing Moisturizer 296ml

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Highlights:

Cetaphil Rough & Bumpy Daily smoothing Moisturizer 296ml

Cetaphil Rough & Bumpy Skin Daily Smoothing Moisturizer: Dermatologist developed, daily use formula designed to smooth, soothe and reduce appearance of redness or discoloration in rough and bumpy, sensitive skin
HYDRATES AND EXFOLIATES: Specially formulated with 20% urea to boost skin’s moisture while gently exfoliating to smooth rough skin and reduce appearance of bumps
REVEALS SMOOTHER SKIN: Moisturizes to reveal skin that’s noticeably softer, smoother and virtually bump-free in one month

120 AED

GIFT SET

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13% OFFFeatured

Vaseline Hair Tonic & Scalp Conditioner 100ml

Conditioner, Hair Scalp Treatment, Hair Care, Personal Care

Vaseline Hair Tonic & Scalp Conditioner 400ml

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Highlights:

Vaseline Hair Tonic & Scalp Conditioner 400ml

Replace natural oils in your hair & scalp

Leaves your hair easy to comb

It fights dry hair, dry scalp and loose dandruff

35 AED

18% OFFFeatured

Oils & Moisturizer, Skin Care

Dr. Teal’s Moisturizing Bath & Body Oil Eucalyptus & Spearmint 260ml

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Dr. Teal’s Moisturizing Bath & Body Oil Eucalyptus & Spearmint 260ml

Dr Teal’s Relax & Relief Foaming Bath transforms your self-care ritual with long-lasting bubbles & essential oils. Eucalyptus & Spearmint help to relax the body & mind, soothing the senses to help provide relief from stress.

Directions

Pour a generous amount of Dr Teal’s Foaming Bath under warm, running water for a relaxing bubble bath experience or try combining with your favorite Dr Teal’s Pure Epsom Salt Soak.

45 AED

33% OFFFeatured

R&D Skin Whitening Soap with Coconut Extract 100g

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Highlights:

R&D Skin Whitening Soap with Coconut Extract 100g

A luxurious soap consisting of the best natural ingredients to keep your skin clean without feeling dry after using it, Coconut oil helps repair dry and damaged skin, making it look healthy again.

10 AED

Even Better Moisturizing Milk Cocoa Butter 500ml

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Highlights:

Even Better Moisturizing Milk Cocoa Butter 500ml

Ensures intense moisturizing for extended periods of time.

Regenerates and soothes the driest of skins daily.

Brings immediate comfort and well-being, thanks to its soft, non-greasy texture.

Wrapped in a subtle and exquisite fragrance, the skin is soft, silky-smooth and glowing, like new.

30 AED

8% OFFFeatured

Cleansers, Personal Care, Skin Care

Bepanthen Derma Gentle Face Cleanser 200ml

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Highlights:

Bepanthen Derma Gentle Face Cleanser 200ml

Bepanthen® DERMA Gentle Face Cleanser has a unique soap-free gel formulation. It gently and effectively cleanses and protects, removing impurities while maintaining the skin’s natural moisture levels, leaving it fresh and clean without weakening its natural protective barrier.

Its B5 Repair Complex contains:

Dexpanthenol, which works deep within the skin to repair the
the disrupted cell renewal process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization
Dermatologically tested. Based on science and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

110 AED

14% OFFFeatured

Noor Herbal Ubtan Cream

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Highlights:

Noor Herbal Ubtan Cream

**Noor Herbal Ubtan Cream** includes a natural extract of sandalwood and turmeric. The cream gently cleanses the skin, nourishes it with useful substances, soothes, tones and improves color. In addition, it helps narrow the dilated pores.

Benefits

Gently cleanses the skin
Helps nourish and soothe the skin
Helps improve skin tone and color
Helps narrow the appearance of pores

Ingredients

Stearic Acid, Cetyl Alcohol, Titanium Dioxide, Aqua, Methyl Parahydroxy Benzoate, Sodium Methyl Parahydroxy Benzoate, Triethanolamine, Scrubber, Perfume, Turmeric, Colour Yellow (FD&C CI #15985), Colour Red (FD&C CI #14760)

How to Use?

Wash face with soap and dry it
Apply a small amount and massage with fingertips from bottom up and center to sides of the face
When cream dries, soak your finger (with water) and massage for another 1–2 minutes
Leave to dry for 15 minutes
Wash off with fresh water

30 AED

6% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Hair Treatment

Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances
• Made in the USA

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

75 AED

11% OFFFeatured

Conditioner, Hair Care, Hair Mask

Melano Hairstyle Hair Conditioning Mask with Garlic Extract 1000ml

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Highlights:

Melano Hairstyle Hair Conditioning Mask with Garlic Extract 1000mlHair Style Conditioning Mask with Garlic Extract
for healthy and strong hair
reduces hair loss & promotes hair growth
. Hair style conditioning mask with garlic extract gives strength and nourishment to hair as it contains many vitamins, helping to reduce hair loss and promote natural growth for healthy, strong hair.
It contains:
purified water, garlic extract, cetyl alcohol, jojoba seed oil, glycerin, aloe vera extract, lauryl alcohol, triethanolamine, vitamin E, biotin, vitamin A, citric acid, perfume.
How to use:
put on wet hair, gently massaging, and leave it for 10–20 minutes. Then rinse hair with plenty of water

40 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Mango White Extra Whitening Special Face Cream 15gm

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Highlights:

Mango White Extra Whitening Special Face Cream 15gm

30 AED

10% OFFFeatured

ActiveX Non-Greasy Moisturizer Kiwi Lightening Body Lotion 1000ml

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Highlights:

ActiveX Non-Greasy Moisturizer Kiwi Lightening Body Lotion 1000ml

Discover the perfect blend of hydration and lightness with ActiveX Lightening Body Lotion. This 1000 ML lotion features a gentle, lightweight formula designed to provide deep moisturization and emollience for all skin types, including rough and dry skin. The non-greasy formula absorbs quickly, leaving your skin feeling velvety smooth and refreshed. Choose from a selection of delightful scents to enhance your skincare routine.

Benefits:

Lightweight Formula: Provides effective moisturization without feeling heavy on the skin.
Velvety Finish: Leaves skin feeling smooth and soft after application.
Deep Hydration: Enriches skin with essential emollients to combat dryness.
Gentle on Skin: Suitable for all skin types, including sensitive skin

45 AED