Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Joji Secret Young Day Aura UV Protect & Night Booster Sleeping Mask 8+8G

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Joji Secret Young Day Aura UV Protect & Night Booster Sleeping Mask 8+8G

Grants you superior daytime protection from harmful sunlight thanks to the “Aura Bright UV Protect” complex.
Rids you of skin dullness, providing instant radiance and a “Tone-up” effect that evens out your skin tone.
Enhances deep skin hydration while you sleep with the “Night Booster” mask, enriched with 11 types of Hyaluronic Acid (11X HYA).
Contributes to balancing sebum secretions and controlling skin shine throughout the day.
Provides intensive nourishment that works to repair the damaged skin barrier all night long.
Imparts a plump, dewy glow to your skin, so you wake up with a vital and refreshed look.

Product Features:

Innovative 2-in-1 Design: A dual sachet combining day cream and night mask, making it perfect for travel and on-the-go use.
Multi-Hyaluronic Formula: Contains 11 hyaluronic molecules to ensure hydration reaches all skin layers.
Protection & Beauty: The day cream doesn’t just protect; it acts as a lightweight makeup base that instantly improves skin appearance.
Ultra-Absorbent Night Mask: Penetrates deeply without leaving a sticky residue on your pillow.
Practical Size: 8ml capacity per side, sufficient for multiple uses with its concentrated formula.

How to Use:

In the Morning: After cleansing your face, apply an adequate amount of the “Day Cream” (blue side) and distribute evenly for protection and hydration.
In the Evening: Before bed, apply the “Sleeping Mask” (purple side) as the final step in your nightly routine; do not rinse until morning.

Banu Lifestyle

45 AED

5% OFFFeatured

Extreme Glow Exfoliating Purifying Soap 200gm

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Extreme Glow Exfoliating Purifying Soap 200gm

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Exfoliating Purifying Soap is an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. Enriched with Argan Oil, Valerian Root Extract, and Vitamin A, it gently cleanses, smooths skin texture, and helps prepare the skin for the rest of your brightening routine.

Natural exfoliating particles help buff away dead skin cells and impurities without leaving skin feeling overly dry, while moisturizing ingredients help maintain softness and comfort. With continued use, skin feels smoother, looks more radiant, and is better prepared to absorb your Extreme Glow treatment products.

95 AED

8% OFFFeatured

Purec Pure Egyptian Secret AHA Lotion 400ml

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Purec Pure Egyptian Magic Whitening Half Cast Lotion 300ml

Introducing Purec Egyptian Magic Whitening Half cast Lotion, a skin-transforming masterpiece inspired by the beauty secrets of ancient Egypt. This exceptional lotion is designed to elevate your skincare experience, leaving you with a complexion that radiates pure enchantment.

Formulated with a perfect balance of advanced skin brightening agents and natural extracts, Purec Egyptian Magic Whitening Half cast Lotion offers a unique fusion of efficacy and luxury. It combines the power of potent whitening ingredients with the gentle touch of skin-nourishing elements to deliver remarkable results.

Experience the enchanting benefits of Half cast technology, carefully engineered to bring out your skin’s natural luminosity. This technology works to visibly lighten dark spots, even out skin tone, and improve skin texture, leaving you with a radiant and flawless appearance.

60 AED

17% OFFFeatured

CBL Lightening Green Soap 150gm

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CBL Exfoliating and Lightening Soap 250gm

With the combination of exfoliating particles, lightening plant extracts and sweet almond oil, this soap will instantly exfoliate the skin while softening it. He gives
also luminosity and will even out the skin tone of the user.

25 AED

15% OFFFeatured

Palmes Lemon And Honey Body Lotion 500ml

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Palmes Lemon And Honey Body Lotion 500ml

Palmes body lotion formula contains fruit acids and honey which softens the skin, clears wrinkles, tones the skin & makes it feel fresh.

85 AED

20% OFFFeatured

Moroccan Oil Organic Soap Coffee 100gm

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Moroccan Oil Organic Soap Coffee 100gm

Organic Bath Soap With Coffee
Removes impurities and absorbs the excess oil along with the dirt from the skin and makes the skin firmer and tighter.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil – It has an antioxidant function.
Coffee – With its Antioxidant and Anti-inflammatory properties, it reduces and prevent inflammation and redness, and gives a beautiful skin tone.

20 AED

Even Better Moisturizing Cream Shea Butter 300ml

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Even Better Moisturizing Cream Shea Butter 300ml

Ensures intense moisturizing for extended periods of time.

Regenerates and soothes the driest of skins daily.

Brings immediate comfort and well-being, thanks to its soft, non-greasy texture.

Wrapped in a subtle and exquisite fragrance, the skin is soft, silky-smooth and glowing, like new.

30 AED

11% OFFFeatured

Pure Carrot Flawless Moisture Surge Body Milk 450ml

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Pure Carrot Flawless Moisture Surge Body Milk 450ml

Pure Carrot Flawless moisture Surge Body Milk is formulated with Vitaniacin Complex and Vitamin E to give your skin long lasting moisture , minimize the appearance of wrinkles and fine lines as well as brighten up dull skin for a more even complexion.

85 AED

5% OFFFeatured

Bar Soap, Lotion, Serums, Skin Care, Gift Sets

Makari Blue Crystal ( Body Lotion, Serum and Soap ) 3-pc Set

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Highlights:

Makari Blue Crystal ( Body Lotion, Serum And Soap ) 3-pc Set

Makari Blue Crystal collection heals and revitalizes skin with vitamins, antioxidants and natural botanicals restoring its radiant glow. Makari Blue Crystal stimulates cell renewal, tightens the appearance of skin, clarifies skin tone and boosts vibrancy leaving your skin softer, silkier and younger-looking.

Obstructs the production of melanin
Moisturizes and slows the photo-aging process
Erases fine lines and wrinkles
Smooths texture, brighten tone and renew skin’s luster.

Set Includes:

Blue Crystal Skin Reviving Body Lotion –USE ON BODY ONLY.
Blue Crystal Revivify Beauty Bar Soap
Blue Crystal Regenerating Serum

950 AED

6% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Freesia 42ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Freesia 42ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Freesia Hand Cream:

Extremely moisturizes skin
Rejuvenates, softens and heals dry skin
Has 100% pure Natural Oil and Vitamin E

75 AED

PRODUCTS ON SALES

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29% OFFFeatured

Face Wash, Tubes, Skin Care

Melano Facial Wash With Cucumber & Aloe vera 200ml

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Highlights:

Melano Facial Wash With Cucumber & Aloe vera 200ml

Cucumber & Aloe vera face wash

For all skin types, especially for sensitive skin.

– Gently washes dirt, make-up & other impurities to get fresh & clean skin.

– Calms & moisturizes the skin inflamed or damaged.

– Maintains skin elasticity & tightens pores

Leaves skin clean & supple, with a healthy radiant glow.

Cucumber & Aloe vera face wash contains:

Glycerin, D-panthenol, Cucumber Extract, Aloe vera Extract, Honey.

How to use:

Apply cucumber and aloe vera face wash on wet skin with gentle massage.

Leave it for a minute then rinse well with water.

For best results use it twice daily.

25 AED

11% OFFFeatured

Shaving Gel, Hair Care

PrettyBe Shaving Gel Natural 500ml

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PrettyBe Shaving Gel Natural 500ml

40 AED

13% OFFFeatured

Creams, Tubes, Skin Care

Melano Melaakne Cream Acne Prone Skin 30gm

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Melano Melaakne Cream Acne Prone Skin 30gm

Melaakne Cream is a specialized solution for acne-prone skin, expertly crafted with a powerful blend of 5% sulfur, 0.5% salicylic acid, and honey. This potent combination not only targets active acne but also addresses the aftermath by effectively fading acne scars. The formula goes beyond conventional treatments by regulating sebum secretion, controlling excess oil production, and preventing future breakouts. With its exfoliating properties, it gently removes dead skin cells, promoting a refreshed and revitalized complexion. Experience the transformative effects as Melaakne Cream smoothens the skin, leaving it soft, supple, and on the path to a clearer, healthier appearance. Each application, packaged in a convenient 30g size, is a step towards achieving a more confident and radiant complexion.

Proficiently anchored to offer a higher level of functionality and efficiency

It also helps to deodorize with confidence to protection

Minimize pores and enlarged fillings.

35 AED

38% OFFFeatured

Valera Foot Cream Lemon 75ml

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Valera Foot Cream Lemon 75ml

25 AED

9% OFFFeatured

Body Mist, Women, Fragrances

MAAKE Fresh Lavender Body Splash 250ml

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MAAKE Fresh Lavender Body Splash 250ml

It smells like summer! MAAKE Body Splash is a long-lasting body mist derived from a unique combination of flowers carefully selected by professionals to provide optimal quality and an elegant, appealing scent through each fragrance.

Instructions: Lightly spray 2 to 3 times on the skin. Use daily as perfume or as a home fragrance.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse well with water. Keep out of the reach of children. Store in a cool, dry place. Keep away from heat sources.

50 AED

10% OFFFeatured

Conditioner, Hair Mask, Hair Treatment, Hair Care

Melano Pharma Ginseng Line Hair Mask Anti Hair Loss 500gm

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Melano Pharma Ginseng Line Hair Mask Anti Hair Loss 500gm

45 AED

14% OFFFeatured

Creams, Lotion, Serums, Skin Care

Dhin Dhin Anti-Stretch Mark Lotion 250ml

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Dhin Dhin Anti-Stretch Mark Lotion 250ml

Dhin Anti-Stretch Mark Lotion helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

30 AED

13% OFFFeatured

Ujooba Anti-Hairfall Shampoo Aloe Vera 400ml

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Ujooba Anti-Hairfall Shampoo Aloe Vera 400ml

Hydrate and strengthen your hair with Ujooba Anti-Hairfall Shampoo, enriched with Aloe Vera for deep moisture. This gentle shampoo is designed to reduce hair fall while providing intense hydration to dry, brittle hair. Aloe Vera is known for its soothing and moisturizing properties, leaving your hair softer, smoother, and more resilient. Perfect for daily use, it works to nourish your scalp and strengthen your strands.

Key Features:

Enriched with Aloe Vera to hydrate and reduce hair fall.
Provides deep moisture for dry and brittle hair.
Strengthens hair and reduces breakage.
Suitable for all hair types.
Comes in a 400ml bottle for everyday use.

How to Use:
Apply to wet hair, gently lather, and massage into the scalp. Rinse thoroughly and follow with Ujooba Nourishing Conditioner for best results.

35 AED

25% OFFFeatured

Cleansers, Tubes, Skin Care

Fair and White So White Purifying Toner Acne Medication Cleanser 250ml

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Fair and White So White Purifying Toner Acne Medication Cleanser 250ml

To purify the skin and tighten pores. Its formula contains Aloe Vera and leaves a coolness feeling.

Purifying Toner So White! has been developed to purify the skin and tighten the pores. Its formula contains Aloe Vera and leaves a coolness feeling. Apply daily on a perfectly cleansed skin. Free Shipping on all our products within the United States with USPS First Class. 250ml/8.45fl.oz

60 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Shiza Fatima Collagen Booster Night Cream

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Highlights:

Shiza Fatima Collagen Booster Night Cream

Gentle Skincare-Moisturizing & hydrating formula. Natural & pure collagen works
without any irritation or redness. Suitable for sensitive skin.
Nourishment for the skin as it penetrates deep into skin cells for more youthful & bouncy skin. Provides extra hydration and locks moisturize.
Makes skin moisturizing & brightening & makes skin soft while reducing fine lines &
spots making skin luminous & radiant.
With regular use, it minimizes wrinkles, restores skin strength & glow.
Helps to retain moisture in the skin to make the skin even & brighter.

25 AED

GIFT SET

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18% OFFFeatured

Creams, Skin Care

African Dream Cream with Aloe Vera Extract 500gm

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African Dream Cream with Aloe Vera Extract 500gm

Brilliant Skin Cream African Dream Aloe Vera is a cosmetic product designed to deeply nourish and moisturize the skin. The cream contains natural extracts of aloe vera, known for its ability to soothe and moisturize the skin. The cream aims to give the skin a healthy appearance and a smooth texture.

Benefits and features:

The cream provides intense hydration to the skin, making it soft and radiant.

Soothes the skin and reduces inflammation and irritation.

Works to soften the skin and make it softer and more elastic.

Gives the skin a pleasant and refreshing scent throughout the day.

Contains natural ingredients that nourish the skin and maintain its health.

How to use:

Apply an appropriate amount of the cream to clean, dry skin.

Massage gently until the cream is completely absorbed.

It can be used daily in the morning and evening or as needed.

45 AED

4% OFFFeatured

Hair Care, Hair Cream, Hair Styling Products

Difeel Rosemary and Mint Biotin Styling Cream 340gm

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Difeel Rosemary and Mint Biotin Styling Cream 340gm

Introducing Difeel Rosemary and Mint Biotin Styling Cream, a weightless styling solution designed to add flexible hold and volume to your hair while enhancing its natural texture.

Infused with the invigorating scents of rosemary and mint, this biotin-enriched cream provides the perfect balance of control and nourishment.

Free from parabens and phthalates, and safe for color-treated hair, it is ideal for all hair types. Difeel Rosemary and Mint Biotin Styling Cream offers a gentle yet effective way to achieve your desired hairstyle, leaving your hair looking voluminous, naturally textured, and beautifully managed.

Experience the refreshing and revitalizing effects of this versatile styling cream and elevate your hair care routine.

A weightless, protein enriched styling cream that adds flexible hold and volume while enhancing your hairs natural texture.

HOW TO USE
Rub a small amount between hands. Apply evenly through damp or dry hair; style as desired and let dry.

115 AED

13% OFFFeatured

Some By Mi Super Miracle Spot All Kill Cream 30ml

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Highlights:

Some By Mi Super Miracle Spot All Kill Cream 30ml

Sum Bay Mi offers you a miracle cream specifically designed to treat acne and annoying patches on the skin.

A transparent and light-textured gel of 75% Trusika is a vegan component of the Bay Me sum that soothes skin and supports the natural protection barrier.

Dedicated to urgent stain care and effects caused by skin pills and contains natural exfoliating acids.

It has a high concentration of D-Panthenol which helps moisturize the skin and maintain the natural balance of water and oil in the skin, dual effectiveness in lightening pigments and treating skin wrinkles.

It contains ingredients that are effective in standardizing skin tone and resisting pigmentation, helping skin to get rid of damaged tissue.

Its texture is very light and fast-absorbing to give you instant hydration without leaving a greasy feeling.

skincare and pore cleaning.
Double efficacy for lightening skin and treating wrinkles.
Dedicated to treating spots, redness and the effects of pills.
Safe ingredients on sensitive skin.
Suitable for all skin types.

130 AED

8% OFFFeatured

Joji Secret Young Melon & Pineapple Cellulite+Anti-Strechtmarks Silky Whipp Bubble Soap 100gm

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Joji Secret Young Melon & Pineapple Cellulite+Anti-Strechtmarks Silky Whipp Bubble Soap 100gm

Soap bar helps cleanse your skin gently while supporting the look of smoother firmer skin

Enriched with melon and pineapple extracts to provide softness and a refreshing feel after every

23 AED

25% OFFFeatured

Bioskin Exfoliating and Lightening Soap 180gm

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Highlights:

Bioskin Exfoliating and Lightening Soap 180g

BIOSKIN exfoliating and clarifying soap deeply cleans and smoothes the skin texture. The pomegranate extracts it contains help stengthen its protective action. Your complexion is more even and your skin radiant.

Product benefits

The skin is smoother.
A unified and radiant complexion.
Better penetration of Bioskin® care assets.

How to use

Foam Bioskin exfoliating soap.

Wash the body and face with small circular movements.

Rinse with clear water.

15 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Veet Gold Black Spots Oil Corrector 1000ml

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Veet Gold Black Spots Oil Corrector 1000ml

Veet Gold Black Spots Oil Corrector is formulated for face and body and contains Lemon Grass extract, Cinnamon Oil to erase and clear black spots, wrinkles and dead skin cells from the body. Contains SPF15 to protect your skin from re-darkening and sun damage.

Veet Gold Black Spots Oil Corrector Ingredients

Cinnamon Oil, Anise Oil, Sweet Almond Oil, Wheat Germ Oil Jojoba Seed Oil

120 AED

20% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Every Strand Shea & Coconut Oil Leave In Hair Treatment 236ml

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Highlights:

Every Strand Shea & Coconut Oil Leave In Hair Treatment 236ml

Why I need it: A rich blend of Shea Butter and Coconut Oil to provide intense moisture and long-lasting brilliant shine.
What it is: A lightweight Leave-In Treatment to help protect hair against damage from styling tools. Eliminates frizz, leaving your hair soft, smooth, and protected.
How to use it: Distribute evenly on damp or towel dried hair using your fingers. Do not rinse and style as usual.

60 AED

25% OFFFeatured

Bar Soap, Shampoo, Skin Care

Shea Moisture Raw Shea Butter Bar Soap with Frankincense & Myrrh 227gm

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Highlights:

Shea Moisture Raw Shea Butter Bar Soap with Frankincense & Myrrh 227gm

This sulfate-free bar soap, blended with Raw Shea Butter, Frankincense & Myrrh, gently cleanses so skin feels hydrated and revitalized.

Our Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Suggested use

Lather in hands or on a washcloth and wash entire body.

45 AED

5% OFFFeatured

Advanced Clinicals 5% Niacinamide Serum 52ml

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Advanced Clinicals 5% Niacinamide Serum 52ml

Infused with potent anti-aging minerals like Zinc and Magnesium. Discover bright, soft and supple skin with the antioxidant power of Niacinamide. This anti-aging form of Vitamin B erases the look of blotchy discolorations and age spots. Ultra-hydrating formula quells red spots and soothes dry areas. Our Potent 5% Niacinamide pairs up with hydrating Hyaluronic Acid, antioxidant Ferulic Acid and soothing Zinc to fight the visible signs of aging. Niacinamide targets melanin to promote a brighter complexion while Hyaluronic Acid draws moisture to dry skin, delivering a visible plumping effect. Dermatologist and allergy tested, free from parabens, dyes, and fragrance.

95 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Teen Spirit Berry Punch 65gm

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Lady Speed Stick Teen Spirit Berry Punch 65gm

Stay confidently fresh all day with Colgate Mennen Teen Spirit Lady Speed Antiperspirant Deodorant Stick. Featuring an irresistible Berry Punch fragrance, it offers efficient sweat and odor control for long-lasting freshness. Perfect for on-the-go usage and travel, this deodorant stick ensures you stay confidently fresh wherever you are. Experience all-day confidence with Colgate Mennen Teen Spirit Lady Speed Antiperspirant Deodorant Stick.

25 AED