Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Difeel 100% Pure Essential Oil Jojoba Oil Boxed 30ml

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Difeel 100% Pure Essential Oil Jojoba Oil Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Jojoba Oil:

Reduces muscle pain
Reduces blemishes and the appearance of scars
Acts as a moisturizer for skin
Moisturizes hair and controls frizz

75 AED

6% OFFFeatured

Aneeza Strong Carrot Extract Strong Lotion 500ml

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Aneeza Strong Carrot Extract Strong Lotion 500ml

Whiten up your skin in 5 days. Achieve a sensational skin with this whitening, revitalizing and refreshing lotion for all skin types. Made with carrot extracts.
It is dermatologically tested to whiten up the skin in 5 days. Also contains cucumber, lemon and papaya carrot extract.

75 AED

5% OFFFeatured

Belle Face Lightening & Glowing Lotion 500ml

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Belle Face Lightening & Glowing Lotion 500ml

In view of the difficulties encountered by many people, men as women have to solve definitively the problems of black spots on the elbows, palms and other eye contours without forgetting the harmonization of the complexion. we have elaborated for you and with a very high precision an ultra strong anti stain milk, it acts precision on the softness of your skin, eradicates definitively these different ailments ,it gives you the possibility to correct all skin problems in 5 days.

95 AED

6% OFFFeatured

Fair Child Natural Skin Tone with Amino & Vitamin Body Lotion Kids & Teens 400ml

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Fair Child Natural Skin Tone with Amino & Vitamin Body Lotion Kids & Teens 400ml

Fair Child natural and moisturizing body milk is made of Aloe vera and glycerin to protect fragile skins against red spots and other minor irritations. Enriched with Amino Acids, Multivitamins and skin moisturizers to nourish and leave skin soft, smooth, beautiful and mild toned complexion. A good moisturizer suitable for your child’s healthy skin glow and contains a high dose of natural unharmful ingredients appropriate for your child’s skincare need. Comes in highly recommended. It can be used at any stage of your child’s growth. Great product to use for a child.
Direction: Apply mornings and evenings on a perfectly cleansed skin, massaging gently until complete absorption.
Warning:For external use only. Avoid direct contact with eyes.
Ingredients:De-ionized water, Isopropyl Palmitate, Glycerin, Benzophenone, Silicon oil, Stearic acid, Cetyl alcohol, Sodium tetraborate, Mineral oil, Coswax, Sodium chloride, Paraffinium liquidum, Propylene glycol, Vitamins A, B, C & E, Amino Acids, Fragrance (cool)

85 AED

11% OFFFeatured

Creams, Lotion, Skin Care

Aichun Beauty Face And Body Whitening and Moisturizing Cream 120ml

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Aichun Beauty Face And Body Whitening and Moisturizing Cream 120ml

This cream is enriched with lightening and moisturizing ingredients that quickly infiltrate the skin and remove excess melanin
Improves dull and uneven skin efficiently
Improves its ability to whiten, keeping it soft, hydrated and elastic
It is suitable for all types of skins

40 AED

13% OFFFeatured

Creams, Face Powders, Skin Care, Make Up

Skin Doctor Cream Goat Milk Cream 50gm

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Skin Doctor Cream Goat Milk Cream 50gm

Intensive and nourishing whitening cream with goat milk extract.

The unique special Skin Doctor Goat Milk Cream is an innovation of beauty care which is the combination of goat milk extract that tightens and covers facial lines, helps smoothen and gives more radiance to the skin from the inside without causing any skin irritation.

How to use:

After facial cleansing, lightly apply cream onto face and neck with upward motions. Use regularly, twice daily, morning and night.

35 AED

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Fair and White Exclusive Whitenizer Fade Cream 200ml

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Fair and White Exclusive Whitenizer Fade Cream 200ml

Clarifiance is a comprehensive care product that has been designed to almost attenuate the brown spots on your skin. For purified, clearer and more radiant skin.

200 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit of the Wokali Regenerative Night Face Cream with Vitamin C 50gm

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Fruit of the Wokali Regenerative Night Face Cream with Vitamin C 50gm

Fruit of the Wokali Regenerative Night Cream with Vitamin C, a powerful antioxidant known to brighten and even out skin tone, reducing dark spots, sun spots, age spots, and hyperpigmentation. Vitamin C is known to stimulate the skin’s natural sun-reflection and diminish the appearance of fine lines and wrinkles. This antioxidant-rich nighttime skin moisturizer provides restorative protection overnight and supports the skin’s natural rejuvenation.

35 AED

10% OFF

Scrubs, Shower Gel, Skin Care

PrettyBe Brightening Body Wash Strawberry 1000ml

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PrettyBe Brightening Body Wash Strawberry 1000ml

45 AED

8% OFFFeatured

Shower Gel, Skin Care

BERG White Miracle Whitening Body Wash

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BERG White Miracle Whitening Body Wash

BERG White Miracle Whitening Body Wash is enriched with Amino Acid, Vitamin C, Niacinamide, Papaya Extract, and Hyaluronic Acid to gently cleanse, brighten, and rejuvenate the skin. Its advanced formula supports skin whitening, improves texture, and promotes a glowing, healthier look with regular use.

Key Benefits:

Whitens and brightens dull skin
Enriched with Vitamin C & Niacinamide for radiance
Papaya Extract helps reduce marks and uneven tone
Hyaluronic Acid locks in hydration
Leaves skin soft, smooth, and refreshed

55 AED

PRODUCTS ON SALES

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20% OFFFeatured

Bar Soap, Skin Care

Yoko Spa Milk Soap 90g

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Yoko Spa Milk Soap 90g

Skin cleansing soap Moisturizes with milk protein and olive oil. Gentle, suitable for all skin types, especially sensitive skin.

How to use

Rub to create foam and use to clean the face and body. Rinse with clean water.

12 AED

8% OFFFeatured

Shower Gel, Skin Care

K Brothers 5 Days Super Bleaching Half Cast & Glutathione Whitening Body Wash 2000ml

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Highlights:

A heavy-duty exfoliant and whitening body wash formulated with glutathione to help lighten the skin, fade dark spots, and smooth out blemishes on target areas.

Bath
Calms sensitive & acne-prone skin
pH-balanced & non-irritating
Hydrates & refreshes

120 AED

13% OFFFeatured

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Body Gel, Oils & Moisturizer, Skin Care

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

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Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Surely Wi Collagen & Carrot Oil Spotless Body Oil. Moisturizes, Prevent skin aging, Brightens, Firms, Fades Dark Spots, Acne Scars, Blemishes, Sun Spots, Smooths & Make skin Clear, White, Glowing radiant and Even Toned.

This Surely Wi Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.

Our Surely Wi brightening body oil contains turmeric oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

35 AED

13% OFFFeatured

Pastil Fresh & Natural Almond Body Cream 360ml

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Pastil Fresh & Natural Almond Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

20% OFFFeatured

A Bonne Watermelon And Vitamin E Super Hydrating Multicolour Whip Soap 100gm

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A Bonne Watermelon And Vitamin E Super Hydrating Multicolour Whip Soap 100gm

A super hydrating bar soap with a delicate net to create soft, luxurious foam give deeply cleanses and nourishes skin.
*Watermelon extract high in Vitamin C and E give antioxidant, rich of vitamin fulfill of water and give brightening.
*Watermelon other benefits: prevent acne
*Act as a skin toner
*It helps to keep skin hydrated
*Moisturized
*Vitamin E help to reduce free radical and protect skin pollution.
*Vitamin B3 & Kojic Acid can reduce melanin and gives a brighter, smoother skin.
*Vitamin B3 skin benefits: Protect sun damaged
*Treats hyperpigmentation
*Controls fine lines and wrinkles
*Treats Acne
*Regulates excess oil

20 AED

8% OFFFeatured

Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

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Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

Creme of Nature Pure Honey collection is infused with the blend of pure honey, certified natural coconut oil & shea butter. This collection targets dry, dehydrated hair to provide essential moisture, softness and smoothness where your hair needs it without weighing it down.

* Formulated without adding

** Formulated without adding ethanol

Suggested use

Apply to damp or dry hair from ends to root for definition. Allow hair to air dry or diffuse. Product can also be used to roller set, flexi rod set or twist out hair. Style as desired.

60 AED

14% OFFFeatured

A Bonne Spa White C Salmon Shower Salt 350gm

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A Bonne Spa White C Salmon Shower Salt 350gm

Relaxing and indulging yourself with home spa product. A wonder Spa Shower Salt clean deeply and firming your skin with the natural value of Spa Salt, Vitamin C and Salmon Ovary Peptide.

* Hydrating AHA Scrub

* Exfoliating Whitening

* Smooth & Radiant

Direction: Scoop out a generous amount and apply onto wet skin. Massage gently a circular motion to remove dead skin cells and leave on for 3 minutes, then rinse off thoroughly.

30 AED

11% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Bust Cream 125gm

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Palmer’s, Cocoa Butter Formula with Vitamin E, Bust Cream 125gm

Firm, tone and help visibly reduce the appearance of stretch marks on the delicate skin around your bust after pregnancy and weight loss. Our specially formulated cream that smoothes on like a gel contains a unique blend of trusted ingredients. Cocoa Butter, Shea Butter, Vitamin E and our exclusive Bio C-Elaste® help moisturize and support skin around the bust area for visibly increased tone and firmness. Bio C-Elaste® is a powerful combination of Collagen, Elastin, Centella Asiatica, Sweet Almond Oil and Argan Oil

Bio C-Elaste® along with other key ingredients is designed specifically for breast and body to visibly improve elasticity.

After 8 Weeks*

98% felt the appearance of the skin around the bust area was more toned, tightened and firmer.

99% said that stretch marks around their bust area were visibly reduced.

*Based on an 8-week in home trial of 53 female panelists, aged 25-55

Suggested use

Massage into skin around bust at least 2 times daily. Remove product from bust area prior to breastfeeding.

40 AED

18% OFFFeatured

Gold Skin Clarifying Body Lotion With Snail Slime 250ml

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Gold Skin Clarifying Body Lotion with Snail Slime 250ml

GOLD SKIN is a clarifying and restorative treatment formulated with snail slime. This highly restorative, skin-enhancer and anti-aging active ingredient helps day after day to moisturize, unify and firm your skin while respecting its natural integrity. Protected and sublimated, your skin recovers softness, radiance and firmness.

Product benefits

Moisturises and unifies the epidermis.
Clarifies and repairs skin imperfections.
Softens the epidermis.
Uniform skin tone.
Protects, and fight skin aging.
Leaves a protective film from external aggressions and irritations of the skin.

How to use

Apply GOLD SKIN clarifying milk day and night onto a clean and dry skin. Make it penetrate by performing light massages.

For an optimal result clean your skin with GOLD SKIN soap.

45 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Aloe Vera Hydrating and Nourishing 1000ml

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ActiveX Hot Oil Hair Cream Aloe Vera Hydrating and Nourishing 1000ml

Experience the hydrating and nourishing benefits of ActiveX Hot Oil Hair Cream 1000 Ml – Aloe Vera. Infused with the goodness of aloe vera, this cream deeply moisturizes and revitalizes your hair. Indulge in the luxurious treatment as the cream penetrates each strand, leaving your hair soft, smooth, and beautifully hydrated. Embrace the power of ActiveX Hot Oil Hair Cream – Aloe Vera (New) for healthy, luscious locks.

40 AED

GIFT SET

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6% OFFFeatured

Scrubs, Skin Care

Tree Hut Exotic Bloom Shea Sugar Scrub 510gm

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Tree Hut Exotic Bloom Shea Sugar Scrub 510gm

Smells like luxurious, floral bloom with key notes of Freesia, Sandalwood and Vanilla
Exfoliating body scrub removes dull, dry skin to reveal glowing, soft, smooth skin
Deeply nourish and balance skin’s hydration to help restore skin’s natural glow
Hemp Seed Oil is known to have powerful antioxidants and skin-soothing properties with high concentration of essential fatty acids that aides to help replenish moisture
Lavender Oil helps to soothe and calm irritated skin while also helping to bring on a peaceful mood and relieve stress

75 AED

7% OFFFeatured

Creams, Skin Care, Skin Supplements

LightenUp Plus Lightening Gel Pump 30ml

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LightenUp Plus Lightening Gel Pump 30ml

Experience the refreshing scent and transformative effects of our LightenUp Plus Lightening Gel Pump. This potent gel is specially formulated to restore a clear, even-toned, and luminous complexion, targeting common skin concerns such as brown patches triggered by pregnancy, medications, acne scars, sun damage, and age spots.

Infused with the rich properties of Coconut Oil, this gel also softens dry and rough skin in stubborn areas such as elbows, knees, knuckles, and feet. LightenUp Plus Lightening Gel is designed to safely and effectively penetrate the skin, quickly absorbing to lighten existing skin imperfections and prevent the formation of new spots.

Directions: Apply a thin layer of Lighten Up Gel to dark discolored areas on dry, cleansed skin, preferably at night. For comprehensive protection, follow up with our Skin Protect SPF 50 sunscreen daily, both during and after treatment, to prevent further skin discoloration.

Key Ingredient: Alpha Arbutin

130 AED

15% OFFFeatured

Conditioner, Hair Care

Dax Indian Hemp 14oz 397gm

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Dax Indian Hemp 14oz 397gm

DAX Indian Hemp contains a unique oil blend that moisturizes hair to help repair damage caused by chemical treatments. DAX Indian Hemp helps lock in moisture and improve hair texture.

Hair conditioner made of a unique blend of oils
Stimulates the scalp while soothing and calming damage done by chemical treatments
Helps lock in moisture and improve texture

55 AED

14% OFFFeatured

SH-18 Premium Skin Exfoliating Soap 200gm

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SH-18 Premium Skin Exfoliating Soap 200gm

SH-18 Premium Exfoliating Soap with avocado powder is formulated to cleanse the skin of impurities, keeping it fresh and moisturized. It protects the skin efficaciously, eliminates body odors, and helps you fight blackheads and pimples.

SH-18 Premium Exfoliating Soap is a gentle yet effective formula designed to cleanse and exfoliate your skin.

Infused with avocado powder, it helps to remove impurities and unclog pores, leaving your skin feeling refreshed and revitalized.

With its moisturizing properties, the soap helps to protect your skin from dryness and keep it hydrated, leaving it feeling soft and supple.

30 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Irha Gold Beauty Cream 30gm

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Irha Gold Beauty Cream 30gm

Experience a Brighter You with Irha Gold Beauty Cream! Our Natural Formula Helps Brighten Skin, Fade Pimples & Dark Spots in Just 3 Days. Discover Your Best Skin – Buy Now!

25 AED

38% OFFFeatured

Medimix Oil Clear Face Wash 100ml

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Medimix Oil Clear Face Wash 100ml

The new Fast Acting Ayurvedic face wash range from Medimix has been expertly crafted to give your skin the natural care it deserves, and help you get SkinFit. Our Oil Clear Face Wash has the goodness of Ayurveda to take care of oily skin with the best of ingredients found in nature. Besan is the age-old home remedy to expel excess oil from skin. Together with the goodness of Honey, it helps maintain the perfect oil balance, so that your skin always looks fresh.

25 AED

10% OFFFeatured

Yong Chin X3 Arbutin Serum 30gm

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Yong Chin X3 Arbutin Serum 30gm

Unveil your skin’s luminescence: embrace the power of arbutin serum.

YC X3 Arbutin Serum is a specially formulated concentrated serum that contains arbutin. Arbutin, extracted from mulberry, promotes smoother and younger-looking skin. The serum is enriched with a skin whitening complex and potent antioxidants that brighten and lighten the skin. Arbutin also helps reduce the appearance of dark circles and dark spots.

How to use:

Apply the serum to your face and gently massage it into the skin for optimal absorption. Use twice daily, in the morning and at night, after cleansing.

45 AED

14% OFF

Cire D’abeille Beeswax Cream 150gm

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Cire D’abeille Beeswax Cream 150gm

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step. This Cream 150gm is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

30 AED

14% OFFFeatured

RDL Papaya Extract + Vitamin E Whitening Hand & Body Lotion 600ml

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RDL Papaya Extract + Vitamin E Whitening Hand & Body Lotion 600ml

Whitening lotion for hands and body. It has a strong and effective formula in lightening skin tone and getting rid of pigmentation.

It features effective whitening ingredients such as Vitamin E and papaya along with a range of powerful antioxidants.

It helps moisturize the skin, maintain its high elasticity, and work to unify its color.

Moisturizing lotion for the skin that gives you a smooth, silky texture and a bright, glowing uniform color.

It gives a beautiful scent and restores the skin’s natural balance.

Restores the natural beauty and softness of the skin.

30 AED

25% OFF

Bravia Clarifying Soap 190gm

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Bravia Clarifying Soap 190gm

Bravia clarifying soap removes impurities from your skin and evens out your skin a little more after each shower. Based on snail slime, Bravia clarifying soap eliminates stretch marks on your skin. For a more effective result, Bravia soap is used in addition to the rest of the range.

15 AED