Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Melano Melanofree Soap 100gm

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Melano Melanofree Soap 100gm

The best combination that will help you ” : Brightening and fresh skin

Contains antioxidants against ultraviolet rays.Containing antibacterial and fungal materials

Brings freshness and softness to the skin, because it contains vitamin E

Softens skin irritation and infections caused by sun exposure

Gives the skin a shiny and ultra-soft appearance because it contains natural ingredients

Suitable for all types of skin

How to use:

1 – Wet your face with water

2 -Gently massage it into your skin with a circular motion for about 30 seconds.

Repeat these steps twice a day to keep your skin fresh and brighter.

” The best to use before and after using Melanofree cream “

10 AED

13% OFFFeatured

Pastil Hand Cream Strawberry 500ml

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Pastil Hand Cream Strawberry 500ml

35 AED

18% OFFFeatured

Gluta-C Kojic Plus+ Toner 4X Skin Whitening 100ml

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Gluta-C Kojic Plus+ Toner 4X Skin Whitening 100ml

Unveil flawless skin with Gluta-C Kojic Plus+ Acne Control Toner, your secret to fighting blemishes and impurities.

Infused with natural ingredients like Glutathione and Kojic Acid, this acne-fighting toner brightens, lightens, and delivers a complexion clear of acne marks. Ideal for daily use, its lightweight formula is perfect for all skin types. Say goodbye to acne and hello to radiant skin. Order today for a blemish-free glow.

Anti-Acne & Antibacterial

Oil Control & Pore-minimizing

Alcohol-Free & Paraben-Free

45 AED

25% OFFFeatured

Hi Glow Intensive Glow Beauty Soap

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Hi Glow Intensive Glow Beauty Soap

Glow up with Hi Glow Beauty Soap! Say goodbye to dull skin and hello to radiant glow!

Add Hi Glow Beauty Soap to your self-care routine for a radiant glow.

Specific Skin Types

1. Dry skin? Try Hi Glow Beauty Soap for long-lasting hydration
2. Oily skin? Hi Glow Beauty Soap controls oil and reduces acne
3. Sensitive skin? Hi Glow Beauty Soap soothes and calms

15 AED

Dr.Meinaier Natural And Health Body Scrub, Coffee Flavour, 680g

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Dr.Meinaier Natural And Health Body Scrub, Coffee Flavour, 680g

Massage onto skin the with circular motions starting with any sore muscles or cellulite, the legs, then arms and body, making your way towards your heart.

This scrub made exclusively to scrub away all the dead skin cells, blackheads, impurities, pollution, and unwanted tan.

This Scrub evenly polishes your skin to give you a smooth and irresistibly soft skin.

45 AED

14% OFFFeatured

Alatar Sidr Leaves Brightening and Moisturizing Face Wash

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Alatar Sidr Leaves Brightening and Moisturizing Face Wash

30 AED

13% OFFFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 600ml

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Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 600ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

35 AED

2% OFFFeatured

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Milk 500ml

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Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Milk 500ml

DRM4 Miracle Nourishing Moisturizing Lightening Milk Helps nourish and protect dry skin. Exceptionally rich in shea butter and glycerin, moisturizes and protects the skin against external aggressions. Your complexion is radiant and healthy. It effectively fiths against premature aging and wrinkle formation. It brightens and evens your skin complexion and restores its original luster.

295 AED

31% OFFFeatured

Eveline Foot Care Med+ Professional Exfoliating Mask Pair

Mask, Scrubs, Skin Care

Eveline Foot Care Med+ Professional Exfoliating Mask Pair

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Eveline Protective Hand Cream Raspberry Coriander 50ml

This hand cream is specially formulated for dry hands skin.
It intensely soothes and moisturizes the hands, deeply rejuvenates and nourishes the skin, and acts as a protective shield against harmful external factors.
It contains coriander extract which has antioxidant properties.
Extracted from Scandinavian berries that visibly smooth skin.
It contains allantoin, which treats irritation and moisturizes the skin, and shea butter, which speeds up the process of skin renewal.

The perfect cream to protect, nourish and moisturize your hands from Eleven.

45 AED

25% OFFFeatured

Bar Soap, Shampoo, Skin Care

Shea Moisture Raw Shea Butter Bar Soap with Frankincense & Myrrh 227gm

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Shea Moisture Raw Shea Butter Bar Soap with Frankincense & Myrrh 227gm

This sulfate-free bar soap, blended with Raw Shea Butter, Frankincense & Myrrh, gently cleanses so skin feels hydrated and revitalized.

Our Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Suggested use

Lather in hands or on a washcloth and wash entire body.

45 AED

PRODUCTS ON SALES

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25% OFFFeatured

Bar Soap, Skin Care

Renew Orange 4 in 1 Soap, Bar Soap for Skin Whitening 135gm

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Renew Orange 4 in 1 Soap, Bar Soap for Skin Whitening 135gm

Renew orange 4 in 1 soap regenerate, firm and whiten your skin. A special formulated soap that gives four essential beniefits to the skin. Whitening, anti aging, cleansing and anti bacterial

15 AED

8% OFFFeatured

Hair Fertilizer, Hair Care

Doo Gro Mega Thick Hair Vitalizer 113ml

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Doo Gro Mega Thick Hair Vitalizer 113ml

Helps thicken and strengthen weak and damaged hair. Its special blend of vitamins, herbal extracts, shea butter and botanical thickeners provides needed conditioning for strong, healthy, and shiny hair.

Safe to use on all types of hair including natural, color treated, and relaxed. Moisturizes dry scalp on thinning edges and temple areas.

Promotes thick, strong, healthy hair
Helps reduce breakage allowing hair to grow longer

Directions: Use daily or as often as needed. Gently massage into hair and scalp. Do not rinse out. Style as usual.

For best results, use with DOO GRO® Mega Thick Shampoo and Conditioner.

Warning: Hair is flammable. Keep hair away from open flames, lit tobacco products, extreme heat and hot objects. For external use only. Keep out of eyes. If accidentally swallowed, consult physician immediately. Keep out of the reach of children.

60 AED

6% OFFFeatured

Tree Hut Cotton Candy Shea Sugar Scrub 510gm

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Tree Hut Cotton Candy Shea Sugar Scrub 510gm

Tree Hut Cotton Candy Shea Sugar Scrub is a fun, indulgent exfoliating scrub that polishes away dead skin to reveal smooth, glowing softness. Made with sugar, shea butter, strawberry extract, and a blend of nourishing oils including avocado, macadamia, sweet almond, and evening primrose it hydrates while it exfoliates, leaving skin silky and sweetly scented like cotton candy. Perfect for boosting your shower routine with a playful, skin-loving treat.

Highlights

Effective Exfoliation: Sugar crystals gently buff away dead skin for a smooth, glowing finish.
Deeply Nourishing: Enriched with shea butter, strawberry extract, and multiple natural oils for hydration and softness.
Playful Cotton Candy Scent: Sweet, fun fragrance enhances your shower routine.
Skin-Loving Oil Blend: Includes avocado, macadamia, sweet almond, safflower, and evening primrose oils for added nourishment.
Easy to Use: Apply to damp or dry skin, massage in circular motions, and rinse for instant radianc

75 AED

13% OFFFeatured

Renew Glutathione Extreme Glow Whitening & Anti-Ageing Toner 100ml

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Renew Glutathione Extreme Glow Whitening & Anti-Ageing Toner 100ml

Renew Glutathione Extreme Glow Whitening + Anti-Aging Toner is a meticulously crafted skincare solution designed to enhance your complexion and combat signs of aging. This potent toner combines the brightening power of glutathione with a blend of key active ingredients to deliver radiant, youthful skin.The formula’s **Extreme Glow Whitening** properties work to brighten and even out skin tone, helping you achieve a more luminous complexion. **Vitamin E** provides essential antioxidant protection, nourishing and hydrating the skin to maintain a healthy, supple appearance. Infused with **Rosehip Oil**, the toner aids in skin rejuvenation, enhancing texture and radiance with its restorative qualities. Incorporating **Alpha Lipoic Acid**, a powerful antioxidant, the toner supports the reduction of fine lines and wrinkles, promoting improved skin elasticity and a smoother texture. The **pH Balanced** formula ensures that it maintains the skin’s natural balance, preventing potential dryness or irritation while delivering effective results.Suitable for use on both the **face and neck**, this 100 ML toner is perfect for daily application, offering comprehensive care for your skin. Embrace a glowing, youthful complexion with Renew Glutathione Extreme Glow Whitening + Anti-Aging Toner and experience the benefits of advanced skincare in one easy step

35 AED

13% OFFFeatured

Purec Pure Egyptian Magic Whitening Turmeric & Caviar Spa Scrub 750gm

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Purec Pure Egyptian Magic Whitening Turmeric & Caviar Spa Scrub 750gm

Purec Egyptian Magic Whitening Turmeric & Caviar Spa Scrub is the perfect exfoliating and lightening scrub formulated with Pure and natural extracts with fine apricot powder. This scrub is created for superior anti-aging and lightening benefits. Scrub beads help brighten the complexion and reduce inflammation thereby revealing a clearer and more even complexion.

It has high exfoliating property and helps properly rejuvenate the skin. The strong aroma of the scrub will keep you feeling fresh all day long.

65 AED

6% OFFFeatured

Serums, Tubes, Skin Care

Fair & White So White Skin Perfector Serum 30ml

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Fair & White So White Skin Perfector Serum 30ml

Enjoy its lightness softness and unique and gently melting texture. Enriched with a clarifying agent, it softens, smoothes and unifies your complexion. To be used as a treatment in association with a Skin Perfector care.

85 AED

22% OFFFeatured

Amalico Lightening Coffee Face & Body Scrub 580gm

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Amalico Lightening Coffee Face & Body Scrub 580g

Amalico Face & Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

20% OFFFeatured

Face Cream, Skin Care

Jhalak Beauty Cream with Rich Saffron 30gm

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Jhalak Beauty Cream with Rich Saffron 30gm

Jhalak Beauty Cream is a revolutionary skincare product designed to rejuvenate and revitalize damaged skin tissues, leaving skin smooth and supple. It also serves as a shield against harmful UV effects, protecting the skin from sunspots, fine lines, and sun damage. The blemish-erasing formula targets blemishes and imperfections, allowing you to maintain a fair and youthful complexion.

Jhalak Beauty Cream nurtures the skin, ensuring a fresh, youthful glow regardless of age. The cream is designed to help you rediscover their natural beauty and embrace a youthful, flawless complexion. The cream is a must-have for anyone looking to rediscover their skin’s true potential and radiate confidence. Don’t let your skin’s true potential remain hidden, discover it with Jhalak Beauty Cream today.

20 AED

20% OFFFeatured

Silka SPF10 Green Papaya Skin Whitening Lotion 200ml

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Highlights:

Silka SPF10 Green Papaya Skin Whitening Lotion 200ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

Contains SPF that offers optimum protection from the sun’s rays

20 AED

8% OFFFeatured

ACM Dark Spot Cream Azéane Azelaic Acid Cream 15% 30ml

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ACM Dark Spot Cream Azéane Azelaic Acid Cream 15% 30ml

Its formula, which contains 15% azelaic acid, prevents and treats skin cracks and signs of sensitivity, and contains exfoliating acids.
Its formula contains 15% azelaic acid which should be treated, repaired and prevented at any time and signs of pollution caused by the soil.
In addition, this cream is also applied with salicylic acid and other exfoliating acids to maintain the skin’s natural radiance and reduce shine and shine.
Ideal for treating acne, pink, oily and red spots.

Instructions for use:

Apply to clean, dry skin every day.
Massage gently until completely absorbed.

110 AED

GIFT SET

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17% OFFFeatured

Bar Soap, Spot Corrector, Skin Care

Pure Carrot Kojic, Arbutin and Carrot Oil Lightening Soap 190gm

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Pure Carrot Kojic, Arbutin and Carrot Oil Lightening Soap 190gm

Pure Carrot Kojic balance soap is rich in beta carotene which is a tonic to the skin and helps to reduce itchy skin, dryness, dark marks and premature ageing (especially around the neck) It also helps the healing process by assisting in the regeneration of new and healthy skin cells.

25 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

QEI+ Paris Active Efficacité Extreme Fine Lightening Glycerin 500ml

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QEI+ Paris Active Efficacité Extreme Fine Lightening Glycerin 500ml

In the range Active Efficacité Extrême, QEI+ has elaborated a glycerine Fine, riched of Shea Butter and the best vegetable toning extracts.
After applying, you will feel its repairing and nourishing power on your skin. The epidermis is immediately protected and revitalised.
With its very special formula, the Active Efficacité Extrême glycerin Fine will improve moisturisation, clarity and even complexion of your skin.
After carefully cleansing your skin with the Active Efficacité Extrême soap, once or twice a day, apply the Active Efficacité Extrême Fine Glycerin on your body.

280 AED

3% OFFFeatured

Shower Gel, Skin Care

Advanced Korean Skin Bright & Clear Body Gel Wash 1200ml

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Highlights:

Advanced Korean Skin Bright & Clear Body Gel Wash 1200ml

Transform your daily shower routine with the Advanced Korean Skin Bright & Clear Body Gel Wash—a luxurious formula designed to cleanse, hydrate, and rejuvenate your skin. Infused with premium Korean skincare ingredients, this gel wash delivers gentle exfoliation to remove dead skin cells, revealing brighter, smoother, and more even-toned skin.

Key Benefits:

Brightening Formula: Enriched with natural extracts like niacinamide and licorice root to help reduce dark spots and promote radiant skin.
Gentle Exfoliation: Features mild AHAs or natural enzymes to refine texture without over-drying.
Hydration Boost: Infused with centella asiatica and hyaluronic acid to lock in moisture and soothe sensitive skin.
Skin-Loving Ingredients: Free from harsh chemicals, parabens, and sulfates, making it perfect for all skin types.

Let your skin feel clean, refreshed, and glowing with every use. The Advanced Korean Skin Bright & Clear Body Gel Wash is your ultimate step towards visibly healthier, brighter, and irresistibly soft skin.

Perfect for:

Dull or uneven skin tones
Dry, rough, or flaky patches
Everyday hydration and glow

Usage:

Massage onto wet skin, lather, and rinse thoroughly. For best results, use daily and follow up with a nourishing body lotion.

195 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Shivanya Skin Whitening Beauty Cream White 30gm

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Highlights:

Shivanya Skin Whitening Beauty Cream White 30gm

Skin-lightening products are products used to achieve lighter skin tones. This practice is prevalent in communities of color around the world. These skin lightening products contain toxic ingredients such as hydroquinone, lead, steroids, or mercury. These ingredients can have long term effects such as skin thinning, discoloration, organ failure, and other severe health complications. These risks are present even in low quantities of these products. It is important to prioritize health and embrace your natural skin tone.

This particular product falls within the category of skin lightening products and should not be used in any quantity to ensure safety and preservation of health.

20 AED

25% OFFFeatured

Skin White Whitening Bath Soap Germ 135gm

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Highlights:

Skin White Whitening Bath Soap Classic 135gm

Introducing Skin White Whitening Bath Soap Classic: Your daily essential for brighter, more even-toned skin. This soap is specially crafted to promote skin whitening while gently cleansing and moisturizing. Infused with skin-brightening ingredients, it helps reduce the appearance of dark spots and hyperpigmentation. Suitable for daily use, it leaves your skin feeling refreshed and rejuvenated with each wash. Conveniently sized at 90gm, it’s perfect for home use or travel. Elevate your skincare routine and unveil a radiant complexion with Skin White Whitening Bath Soap Classic.

15 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Argan Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Argan Oil 30ml

Extra Premium Grade

These Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils, these oils are soothing, relaxing and full of benefits.

Aroma: None

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Is lightweight, absorbs quickly and does not leave the skin greasy
Moisturizes and deeply penetrates the skin and hair
Reduces facial blemishes, and appearance of scars
Controls hair frizz and leaves hair shiny
Reduces muscle pain

75 AED

13% OFFFeatured

Silky Cool Chamomile Foot & Body Scrub Gel 500ml

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Silky Cool Chamomile Foot & Body Scrub Gel 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

35 AED

8% OFFFeatured

Purec Egyptian Magic Whitening Gold Lotion 14Days 300ml

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Purec Egyptian Magic Whitening Gold Lotion 14Days 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

25% OFFFeatured

Creams, Moisturizers, Skin Care

Yoko Perfume Serum Body Gel Vit C & Collagen 120ml

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Yoko Perfume Serum Body Gel Vit C & Collagen 120ml

Yoko Perfume Serum Body Gel – Vit C & Collagen 120 ml. Experience smooth, clear skin and look younger than ever. With Yoko Body Serum Vitamin C and collagen formula Light gel texture Deeply nourishes the skin with a long-lasting fragrance all day long.

Vitamins C & B3 revitalize dull skin. Come back and look bright and clear.
Collagen from starfish. Make your skin look youthful and smooth.
Aloe vera. Add moisture to the skin

How to use : Apply all over the body regularly in the morning and evening.

15 AED

18% OFFFeatured

Disaar Retinol SPF 50 Sunscreen 80gm

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Highlights:

Disaar Retinol SPF 50 Sunscreen 80gm

Introducing the Disaar Anti-Aging Sunscreen Cream SPF50, a high SPF sunscreen lotion designed to provide superior UV protection. Enriched with Nicotinamide, Retinol, and Vitamin C, this waterproof sunscreen offers anti-aging benefits and antioxidant protection.

Ideal for daily use, it effectively shields the skin from harmful UV rays, helping to prevent premature aging and sun damage. Perfect for those seeking a reliable and potent sunscreen for outdoor activities or daily skincare routines.

45 AED