Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Miss World 24K Beauty Cream 30gm

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Miss World 24K Beauty Cream 30gm

Miss World Beauty Cream is a whitening magic wand with the goodness of nutriment multivitamins that helps remove dark spots, dark circles, and skin dullness, it also consists of gold dust, which triggers the replenishment of collagen while also having the ability to remove bacteria from the face, helping reduce acne and dark circle under the eyes in one go.

25 AED

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Miss World Beauty Cream 30gm

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Miss World Beauty Cream 30gm

Enjoy the secret to radiant, glowing skin with the nourishing power of Pearl Dust and Milk.

Pearl Dust – A natural treasure rich in minerals, it helps brighten your complexion, smooth skin texture, and give you a youthful glow from within.

Milk Extracts – Packed with vitamins and lactic acid, milk gently nourishes, softens, and evens out skin tone for a fresh, flawless look.

Together, these powerful ingredients work to:

Reduce dullness and bring out your natural fairness
Keep your skin soft, hydrated, and silky smooth
Reveal a fresh, luminous “white beauty” glow every day

Miss World Beauty Cream – Because your skin deserves the world’s finest care.

25 AED

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Fast Action Cream 50gm

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Fast Action Cream 50gm

This powerful cream is specially formulated to target and lighten the appearance of darkened skin on the knuckles, restoring a more even and youthful look. Enriched with skin-brightening ingredients, this cream helps to diminish the appearance of hyperpigmentation and discoloration, giving your knuckles a brighter and more uniform tone. Its nourishing formula moisturizes and softens the skin, leaving it feeling smooth and supple.

25 AED

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Fast Action Extra Whitening Beauty Cream 30gm

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Fast Action Extra Whitening Beauty Cream 30gm

25 AED

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Power White Double Extra Whitening Beauty Cream 500gm

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Power White Double Extra Whitening Beauty Cream 500gm

55 AED

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Power White Double Extra Whitening Face Wash 150ml

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Power White Double Extra Whitening Face Wash 150ml

35 AED

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Power White Double Extra Whitening Hands & Feet Cream 50gm

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Power White Double Extra Whitening Hands & Feet Cream 50gm

35 AED

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Power White Double Extra Whitening Beauty Cream 1000gm

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Power White Double Extra Whitening Beauty Cream 1000gm

75 AED

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Power White Double Extra Whitening Beauty Cream 15gm

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Power White Double Extra Whitening Beauty Cream 15gm

30 AED

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Power White Double Extra Whitening Special Face Beauty Cream 15gm

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Power White Double Extra Whitening Special Face Beauty Cream 15gm

30 AED

LATEST PRODUCTS

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Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Lady Diana Baby Oil With Herbal & Fresh Blossoms 200ml

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Lady Diana Baby Oil With Herbal & Fresh Blossoms 200ml

Lady Diana offers a remarkable solution with its mild & gentle baby oil infused with herbal extracts and the essence of fresh blossoms. The Baby Oil effectively locks in moisture, preventing dryness and keeping your baby’s skin soft and supple. It creates a protective barrier that helps retain the skin’s natural moisture.

25 AED

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Yong Chin X3 Advanced Facial Collagen Serum 30ml

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Yong Chin X3 Advanced Facial Collagen Serum 30ml

Helps lif and plump, improves wrinkles appearance.

YC X3 Advanced Facial Collagen Serum is a specially formulated serum enriched with concentrated collagen to support a youthful appearance. It delivers deep hydration, combats signs of aging, and enhances your skin’s natural radiance and smoothness with its blend of natural ingredients.

How to use:

Apply the serum to your face and gently massage it into the skin until fully absorbed. Use twice daily, morning and night, after cleansing.

45 AED

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Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

VISO Beauty Cream 30gm

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VISO Beauty Cream 30gm

Value World Viso Whitening’s Beauty Cream And Multi Vitamins For Face Freshness, Freckles, Anti Wrinkles And Dark Circles For All Skin Types

30 AED

20% OFFFeatured

Mega Glow Egyptian Injection SPF 50 Glutathione & Arbutin Ultra Radiance Face & Body Lotion 400ml

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Mega Glow Egyptian Injection SPF 50 Glutathione & Arbutin Ultra Radiance Face & Body Lotion 400ml

Mega Glow Egyptian Injection SPF 50 Face & Body Lotion is an intensive brightening and radiance-focused skincare lotion formulated with Glutathione, Arbutin, Vitamin C, and Q10. Designed for use on both the face and body, the formula helps improve the appearance of dull and uneven-looking skin while providing moisturizing care and sun protection.

The combination of Glutathione and Arbutin provides targeted brightening care to support a clearer, more even-looking complexion. Vitamin C contributes antioxidant skincare benefits and helps promote a fresh, luminous appearance, while Q10 complements the formula with conditioning and antioxidant-focused care.

The product is labeled SPF 50, providing added protection against sun exposure when used as directed. Its moisturizing formula helps keep the skin feeling soft, smooth, and conditioned while promoting an ultra-radiant appearance.

Key Benefits:
• Intensive brightening-focused face and body care.
• Helps improve the appearance of dull and uneven-looking skin.
• Formulated with Glutathione.
• Contains Arbutin.
• Enriched with Vitamin C.
• Contains Q10.
• Promotes an ultra-radiant, glowing-looking complexion.
• Helps moisturize and condition the skin.
• Helps maintain softer and smoother-feeling skin.
• SPF 50 sun protection as stated on the product label.
• Suitable for face and body.
• Convenient 400ml size.

Directions for Use:Apply evenly to clean, dry skin and massage gently until fully absorbed. For sun protection, apply generously to exposed areas before sun exposure and reapply as appropriate, particularly after sweating or prolonged outdoor activity.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

Note: The packaging displays a “7 Days” claim. Individual cosmetic results can vary depending on skin type, frequency of use, and skincare routine.

120 AED

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Oils & Moisturizer, Skin Care

Bebecom Glycerin Pure Oil 100ml

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Bebecom Glycerin Pure Oil 100ml

Prevents moisture loss

Ideal for dry skin

Leaves the skin feeling soft and comfortable

The Bebecom glycerin oil ensures a pleasantly silky feeling on the skin. By gently warming the skin, it creates a pleasantly warm feeling and protects the skin from moisture loss. Suitable for normal and dry skin.

We recommend warming a pea-sized amount between your palms and then applying to any area of your body. Recommended for daily body care.

15 AED

33% OFFFeatured

Purec Pure Egyptian Gold Soap 200gm

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Purec Pure Egyptian Gold Soap 200gm

Purec Egyptian Gold Soap is formulated to firm & brightens skin with dynamic combination of 100% Natural ingredients that targets Pimples & Wrinkles. It also leaves skin soft & moisturized all day.

30 AED

20% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Body Lotion 200ml

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Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Body Lotion 200ml

Vaseline Intensive Care Cocoa Radiant Hand and Body Lotion moisturizes dry skin and dry hands

Vaseline’s Cocoa Radiant Hand and Body Lotion is made with 100% pure cocoa and shea butter, known to reveal skin’s natural radiance

Heals dry skin and dry hands for glowing radiance with non-greasy, rich moisturization

Contains pure cocoa butter to moisturize dry skin and promote a natural glow

Contains microdroplets of Vaseline Jelly to lock in moisture

Daily hand and body lotion best for dry skin, dull skin, rough skin, dry hands from washing

20 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Ascobic VIT-C Brightening Glowing Face Body Oil SPF 45 300ml

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Ascobic VIT-C Brightening Glowing Face Body Oil SPF 45 300ml

40 AED

14% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Lily Shades Shower Gel 500ml

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Skin Doctor Forever Red Shower Gel 500ml

Gives a refreshing feeling with deep cleansing and a calming floral fragrance.

Enjoy a refreshing feeling with Skin Doctor forever Red Shower Gel that deeply cleanses, Moisturizes and nourishes your skin with a calming floral fragrance.

How to use:

Pour an ample amount on wet hands or wet loofah and lather gently all over body. Rinse thoroughly with water.

30 AED

17% OFFFeatured

Oznaturals Glow Vitamin C Facial Serum 30ml

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Oznaturals Glow Vitamin C Facial Serum 30ml

OZNaturals Vitamin C Serum With Hyaluronic Acid combines the highest quality Vitamin C and Hyaluronic acid to create a potent antioxidant that goes on smoothly and helps protect and brighten your skin throughout the day.

This is your starter serum for the ultimate daily glow. Potent antioxidants from vitamin c, rose hips and astaxanthin work their magic to brighten and clear skin as well as reduce age spots and hyperpigmentation. This antioxidant powerhouse naturally helps to protect skin from future sun damage. Use daily underneath any of the OZN® serums.

50 AED

PRODUCTS ON SALES

17% OFFFeatured

Mask, Skin Care

Silky Cool Mint Facial Mud Mask Tube 300gm

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Silky Cool Mint Facial Mud Mask Tube 300gm

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

25 AED

25% OFFFeatured

Eclat White Whitening and Purifying Soap 350g

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Eclat White Whitening and Purifying Soap 350g

The brightening and purifying Eclat-White soap is developed in strict tradition of the great lightening and purifying know to solve all your skin problems. Made with vegetable oil and natural healing products, Eclat-White soap purifies your skin and the spotless leash nor the button.

15 AED

11% OFFFeatured

ActiveX Face & Body Exfoliating Scrub 500gm

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ActiveX Face & Body Exfoliating Scrub 500gm

Enjoy a luxurious exfoliating experience with ActiveX Face & Body Lightening + Scrubbing Cream. Formulated to gently exfoliate, eliminate dead skin cells, and provide deep hydration, this advanced formula leaves your skin feeling soft, refreshed, and radiant.

Highlights

Infused with moisturizing and nourishing ingredients like Argan Oil, Glycerin, and Niacinamide
Brighten and even out skin tone
Remove impurities and cleanse pores
Deeply hydrate and soothe the skin

40 AED

13% OFFFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal 100% Indian Hemp Hair & Scalp Treatment 227gm

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Royal 100% Indian Hemp Hair & Scalp Treatment 227gm

Indian Hemp hair & Scalp Conditioner is formulated with natural blend of indian hemp, jojoba oil and olive oil to condition and nourish your hair & scalp.

This special formula replenishes vital moisture needed to promote healthier and stronger hair growth. It restores incredible sheen as it repairs dry, damaged and chemically treated hair.

35 AED

10% OFFFeatured

Serums, Skin Care, Personal Care, Gift Sets

Joji Secret Young 6x Ceramide Barrier Repair Travel Set 3 PCS

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Joji Secret Young 6x Ceramide Barrier Repair Travel Set 3 PCS

45 AED

25% OFFFeaturedOut Of Stock

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Creams, Skin Care

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

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Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Skin Lightening is an advanced blend of toning plant extracts, vitamins and peptide complexes. It fades unwanted discoloration and removes dark spots or age spots caused by sun damage, aging or scarring. Cocoa Butter – smoothes spots and scars. – lightens age spots. Soy – restores skin luminosity. – naturally brightens skin tone. Licorice and Mulberry Extracts – evens skin tone and texture. Peptide Complex – helps firm and support skin structure. Increases , minimizes fine lines and plump skin. Directions: Apply a small amount as a thin layer to the affected area twice daily. Sun exposure should be limited by using a sunscreen, sunblock or protective clothing to cover the bleached skin after treatment to prevent re-darkening.

45 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Be Gentle & Purity Blueberry Bath & Shower Gel 1000ml

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PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

Pretty Be Gentle & Purity Blueberry Bath & Shower: is a mild cleanser that gently refreshes and nourishes the skin. Infused with blueberry extracts, it leaves your skin feeling soft, clean, and delicately scented. Ideal for daily use for a pure and soothing shower experience.

If you’re searching for a solution to maintain flawlessly smooth skin that fits seamlessly into your daily routine, look no further than Pretty Be Smooth. Crafted to provide effective, gentle care, this product transforms your skincare regimen into a luxurious experience. Designed for comfort and results, Pretty Be Smooth is the ideal companion for anyone looking to nourish and protect their skin effortlessly.
Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L isn’t just a product – it’s a commitment to healthier-looking skin. The innovative formula is lightweight, making it perfect for daily use without clogging pores or leaving greasy residue.
Infused with skin-loving ingredients, Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L actively replenishes moisture while shielding your skin from environmental stressors. Say goodbye to common irritations and hello to soothing, rejuvenated skin with every application.
Whether you’re preparing for work, a casual outing, or a special occasion, this product effortlessly complements your routine.

45 AED

12% OFFFeatured

Aqua Rich Ceramide Body Lotion 500ml

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Aqua Rich Ceramide Body Lotion 500ml

Deep Moisture Renewal and Skin Barrier Repair

Experience the ultimate hydration your skin deserves. This rich, silky body lotion is formulated with skin-identical Ceramides, designed to deeply replenish moisture and restore the protective barrier that keeps your skin healthy and soft. Each application melts smoothly into the skin, locking in hydration that lasts all day while delivering a velvety, supple finish.

Perfect for dry, rough, or irritated skin, it strengthens your skin’s natural resilience and prevents moisture loss, leaving it looking visibly plumper and healthier. With consistent use, it restores firmness, smoothness, and that soft, touchable glow. For optimal results, complement your daily routine with the matching body wash, face cream, or body oil to achieve a complete moisture care system that transforms your skin from within.

Usage Instructions

Apply generously on clean, slightly damp skin after bathing. Massage evenly in circular motions until fully absorbed. Focus on dry or rough areas such as elbows and knees. Use daily for best results and pair with the matching products.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs. Discontinue use if irritation or redness appears. Keep away from children. Store in a cool, dry place, away from direct sunlight.

150 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Jaborandi 1000gm

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Skala Hair Treatment Cream Jaborandi 1000gm

The Jaborandi and Camellia line has been formulated with natural extracts that combine the fragrance of Camelia and the strengthening power of Jaborandi, provides an effective cleansing and controlling the oiliness of the hair. Jaborandi has moisturizing and strengthening properties for the hair. It has the power to soften, revitalize and prevent the hair loss, because it is rich in pilocarpine, an active ingredient that acts in the peripheral circulation and nourishing of the hair bulb. Improves circulation, providing balance, lightness, soften and shine to the hair. Step of the capillary schedule: Hydration

85 AED

5% OFFFeatured

Proxima Peau de Lune GlutaWhite Carrot Face Cream 50ml

Face Cream, Skin Care, Spot Corrector

Proxima Peau de Lune GlutaWhite Carrot Face Cream 50ml

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Proxima Peau de Lune GlutaWhite Carrot Face Cream 50ml

Proxima Peau de Lune Face Cream is an advanced anti-aging formula designed to deliver multiple benefits in one product. This lightweight, non-greasy cream works to gently exfoliate impurities, helping to brighten the complexion and promote smoother, more youthful skin. With SPF 50, it offers broad-spectrum protection against harmful UV rays, helping to guard your skin from sun damage and premature aging.

Formulated with nourishing ingredients, this face cream reduces the appearance of fine lines and wrinkles while evening out skin tone and texture. Its hydrating properties provide essential moisture, leaving the skin feeling soft and nourished throughout the day. Suitable for all skin types, Peau de Lune Face Cream absorbs quickly without leaving any residue, making it ideal for daily use.

Key Benefits:

Reduces the appearance of fine lines and wrinkles.
Evens out skin tone and texture.
Protects against sun damage with SPF 50.
Hydrates and nourishes the skin.

Key Features:

Contains hyaluronic acid, vitamin C, and antioxidants.
Suitable for all skin types.
Non-greasy and lightweight formula.
Absorbs quickly into the skin.
Paraben-free and cruelty-free.

95 AED

GIFT SET

9% OFFFeatured

Lotion, Skin Care

Joji Secret Young Milky Gluta Hyaluronic Body Lotion 500ml

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Joji Secret Young Milky Gluta Hyaluronic Body Lotion 500ml

50 AED

14% OFFFeatured

Ujooba Daily Cleansing Strawberry Face Wash 150ml

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Ujooba Daily Cleansing Strawberry Face Wash 150ml

Experience the refreshing and revitalizing power of strawberries with Ujooba’s Daily Exfoliating Strawberry Face Wash. Enriched with 100% natural strawberry extracts, this face wash gently exfoliates, purifies, and deeply cleanses your skin. It effectively removes impurities, dirt, and dead skin cells while leaving your face feeling soft, smooth, and glowing.

Perfect for daily use, this face wash is designed to give your skin a radiant glow, making it feel rejuvenated and refreshed. The natural exfoliating properties of strawberries help in refining the skin’s texture without causing any irritation, making it ideal for all skin types.

Key Features:

Contains 100% natural strawberry extracts
Gently exfoliates for smoother skin
Deeply purifies and cleanses
Removes impurities and dead skin cells
Leaves skin fresh, glowing, and smooth
Suitable for daily use

How to Use: Apply a small amount of Ujooba Strawberry Face Wash to wet skin. Massage gently in circular motions, avoiding the eye area. Rinse thoroughly with water and pat dry. For best results, use twice daily.

30 AED

20% OFFFeatured

Face Wash, Skin Care, Tubes

Kenta Moroccan Skin Lightening Foam Wash 150gm

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Kenta Moroccan Skin Lightening Foam Wash 150gm

Get clean and radiant skin with Kenta’s Moroccan Brightening Foaming Wash!.Thanks to its formula rich in natural ingredients, this wash deeply cleanses the skin, removes dirt and impurities, and evens out skin tone for a natural glow! If you’re looking for a product that gives you intense freshness and hydration, this is the perfect choice!

Benefits and Features:

Deep skin cleansing: Gently removes dirt and impurities, leaving skin purer!

Super hydration: Contains natural ingredients that help moisturize the skin and prevent dryness!

Lightens and evens skin tone: Helps eliminate pigmentation and dark spots for a natural glow! Softness and Refreshment: Gives skin a smooth texture and a long-lasting fresh feeling!

40 AED

13% OFFFeatured

Pastil Elegant Touch Soft Skin Body Cream 360ml

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Pastil Elegant Touch Soft Skin Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

20% OFFFeatured

Gluta Gold Fast Action Whitening And Anti Aging Vitamin C Whitening Essential Soap 250gm

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Gluta Gold Fast Action Whitening And Anti Aging Vitamin C Whitening Essential Soap 250gm

Are you looking for a professional skincare soap that combines the power of high-potency Vitamin C (150000mg) and advanced antioxidant care to rejuvenate your complexion? Introducing the new Gluta Gold Vitamin C Whitening Essential Soap, expertly formulated to target stubborn skin concerns while delivering fast, visible whitening and anti-aging results.

20 AED

10% OFFFeatured

African Pride Olive Miracle No-Lye Relaxer Super 8 Touch Up

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African Pride Olive Miracle No-Lye Relaxer Super 8 Touch Up

Our unique StayFresh™ Crème-on-Crème formula makes touch-ups quick, easy, and mistake-free. Say good bye to the mixing errors and mess of liquid activators. And thanks to our StayFresh™ System, it stays fresh longer. Enjoy perfect straightening results every time with more conditioning and moisturizing in just 3 EASY STEPS!

45 AED

12% OFFFeatured

Difeel Ultra Growth Basil & Castor Oil Pro Growth Shampoo 354ml

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Difeel Ultra Growth Basil & Castor Oil Pro Growth Shampoo 354ml

CASTOR OIL SHAMPOO FOR HAIR GROWTH: Unique nature based essential oil formula helps promote hair growth while smoothing each hair follicle for a high shine.
NATURAL HAIR SHAMPOO FOR GROWTH: Deeply cleanses and moisturizes the scalp. Helps ease dandruff and leaves hair smooth and shiny.
SHAMPOO CASTOR OIL FOR HAIR GROWTH: Delivers hydrating and nourishing results to dry, damaged hair. Recommended for men and women with thinning hair
SHAMPOO FOR GROWING: Helps thicken hair making it smoother, stronger and less frizzy while working to prevent future breakage. To use, apply as you would any shampoo. Work into a lather and rinse.
HAIR GROWTH HEALTHY SCALP SHAMPOO: For optimal results use in conjunction with Difeel Basil & Castor Oil Hair Growth Conditioner. Easy to use and convenient Difeel packaging and dispensing.

220 AED

20% OFFFeatured

Active Balance Gold Whitening Body Lotion 500ml

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Active Balance Gold Whitening Body Lotion 500ml

Active Balance Gold Whitening Body Lotion works fine to clear dark spots on knees, elbow, thigh and other body areas affected by discolorations. Lightens up your overall skin complexion for an even glow

160 AED

2% OFFFeatured

Pr. Francoise Bedon DRM4 Miracle Carrot Lightening Milk 500ml

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Pr. Francoise Bedon DRM4 Miracle Carrot Lightening Milk 500ml

Intense and very fast lightening treatment made with carrot oil. This nourishing moisturizer corrects dark spots and evens skin tone helping you find a healthier and brighter complexion.g your shiny, healthy-looking hair will no more be a far-away dream. Perfect for all hair types, this dry hair treatment uses placenta protein to nourish your dull, frizzy hair. Massage this damaged hair repair treatment after shampooing and style your hair the way you want after three minutes. A great way to repair damaged hair, this hair treatment instantly restores life and luster to dry, damaged hair. Placenta is full of rich nutrients, proteins and Hyaluronic Acid, one of Mother Nature’s richest natural moisturizers that can hold moisture for a lengthy time. The proteins and nutrients found in Placenta Extract also provide much-needed conditioning and moisture to dry, damaged and chemically treated hair. All of this results in a beautiful healthy look for your hair! Placenta Extract used in Hask products is from bovine placenta (cow), collected after the natural birthing process in its purest and most stable form of Lyophilized Powder.

295 AED

14% OFFFeatured

Hair Care, Hair Styling Products

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 340gm

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 340gm

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African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 510gm

This moisturizing and detangling blend uses the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natural coils and curls: leaving hair soft and easy to manage during cleansing and styling.

60 AED