Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Melie White Lotion 100ml

Rated 0 out of 5

(0)

Highlights:

Melie White Anti-Pimple Lotion 100ml

Melie White Anti-Pimple Lotion with treating plants deeply cleanses, tones, softens and gives natural freshness to the skin by eliminating pimples.

Use:

Soak dry cotton and turn it over to clean your face morning and evening.

65 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Classic 225ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Facial Cleanser Classic 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser classic that frees skin of dead surface cells, make-up, excess oil, bacteria and pore-clogging debris, allowing skin to breathe. Fresh & Anti-Oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

13% OFFFeatured

A3 Lemon + Papaya White Milk 400 ml

Rated 0 out of 5

(0)

Highlights:

A3 Lemon + Papaya White Milk 400 ml

Antioxidant and Purifying – Helps reduce skin blemishes

Rich in vitamin A, B, C – Prevents acne, oily skin and appearance of sun damages

Brighten and soften your skin with this luxurious lotion!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

65 AED

11% OFFFeatured

Clairissime Phyto Complex SK Lightening Body Milk 500ml

Rated 0 out of 5

(0)

Highlights:

Clairissime Phyto Complex SK Lightening Body Milk 500ml

It is a highly effective bleaching agent made from various plant extracts. The ingredients are particularly effective against skin pigmentation and give your skin a clear complexion. The perfectly balanced ingredients not only brighten your skin and eliminate annoying pigmentation disorders, but also restore moisture and the necessary nourishing substances to your skin, leaving it feeling pleasantly refreshed.

85 AED

17% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Navia Bright Men Beauty Cream

Rated 0 out of 5

(0)

Highlights:

Navia Bright Men Beauty Cream

Navia offers a dedicated Navia Max Bright Men Beauty Cream that targets dark spots and uneven skin tone. The brand also has other men’s skin-care products, including a face wash.

Navia Max Bright Men Beauty Cream

This cream is specifically formulated for men to achieve a brighter, more even complexion.

Key benefits: Targets dullness and uneven skin tone, reduces the appearance of dark spots, provides hydration, and offers UV protection.
Formula: It has a non-greasy, lightweight texture designed for quick absorption, making it suitable for daily use

25 AED

17% OFFFeatured

Lady Diana Complete Moisturizing & Beauty Whitening Cream 150ml

Body Gel, Creams, Skin Care

Lady Diana Complete Moisturizing & Beauty Whitening Cream 150ml

Rated 0 out of 5

(0)

Highlights:

Lady Diana Complete Moisturizing & Beauty Whitening Cream 150ml

Lady Diana Moisturizing Beauty Cream contains a creamy ultra-rich formula for skin nourishment, restoring skin’s natural barrier and makes it all even toned. It gives radiant, moisturized and healthy skin.

25 AED

8% OFFFeatured

Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

Rated 0 out of 5

(0)

Highlights:

Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

Nourish your entire household with Familia Lait de Toilette Body Lotion, an all-in-one face and body solution crafted for daily family care. Infused with vitamin E, this luxurious milk delivers deep, essential moisture while conditioning the skin barrier to keep it soft and supple. The smooth, fast-absorbing texture glides effortlessly across the skin without feeling heavy or greasy, locking in hydration from morning to night. Ideal for all skin types, it helps maintain a healthy, balanced, and radiant appearance for everyone. Elevate your daily skincare routine with a trusted, versatile formula designed to pamper and protect.

Directions for Use

Step 1: Cleanse your face and body thoroughly, patting dry with a soft towel after a bath or shower.

Step 2: Dispense a generous amount of the lotion into the palm of your hand.

Step 3: Massage evenly across your skin in smooth, circular motions until completely absorbed. Use daily for continuous softness and moisture.

60 AED

11% OFFFeatured

Pretty Cowry Collagen Gold Mask 200ml

Rated 0 out of 5

(0)

Highlights:

Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

11% OFFFeatured

Medimix Sugar Body Scrub 200gm

Rated 0 out of 5

(0)

Highlights:

Medimix Sugar Body Scrub 200gm

Pamper your skin with Medimix Ayurvedic Sugar Body Scrub. The goodness of natural ingredients gives your skin a perfectly even tone. The blend of sugar and walnut powder exfoliates and softens your skin, keeping it supple and nourished.

40 AED

13% OFF

Cire D’abeille Beeswax Body Lotion 300ml

Rated 0 out of 5

(0)

Highlights:

Cire D’abeille Beeswax Body Lotion 300ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Body lotion is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

35 AED

PRODUCTS ON SALES

View All

11% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Turmeric Essential Oils for Brightening and Moisturising 118ml

Rated 0 out of 5

(0)

Highlights:

Dr.Meinaier Pure Turmeric Essential Oils for Brightening and Moisturising 118ml

Turmeric Promote blood circulation, improve digestive system function, protect the skin, improve endocrine system function, the benefit to the skeletal system, anti-cancer effect, anti-radiation effect, anti-aging, antibacterial and anti-inflammatory.

40 AED

17% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

Rated 0 out of 5

(0)

Highlights:

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

125 AED

13% OFFFeatured

Personal Care, Skin Care, Weight Loss Kit, Wellness

Eveline Slim Extreme 4D Intense Bust Volumizing & Lifting Duo-Serum 200ml

Rated 0 out of 5

(0)

Highlights:

Eveline Slim Extreme 4D Intense Bust Volumizing & Lifting Duo-Serum 200ml

This serum effectively lifts the chest thanks to the new technology used by B-TOX, which is inspired by bees.
It contains acacia collagen that strengthens the skin structure, and the anti-sagging complex that strengthens the elastic fibers in the chest.
Visibly reshapes the breasts, activates skin cells, and increases the smoothness and elasticity of the breasts.
Suitable for all skin types.

Get a perfect breast with this wonderful serum from Evelyn.

65 AED

14% OFFFeatured

Cream 21 All Day Cream with Vitamin E 250ml

Rated 0 out of 5

(0)

Highlights:

Cream 21 All Day Cream with Vitamin E – 250ml

Cream 21 is a multi-use moisturizing cream that contains Vitamin E, known for its moisturizing and nourishing benefits for the skin. This cream is characterized by its light texture and rapid absorption, it moisturizes and nourishes dry skin, which helps prevent dryness and cracks.

Benefits and features:

A moisturizing formula containing Vitamin E to nourish and moisturize the skin. It has a light texture that is quickly absorbed without leaving a greasy effect. Maintains the moisture balance of the skin throughout the day. Helps prevent dry skin and cracks. Suitable for all skin types, including dry and sensitive skin.

How to use:

Gently cleanse the skin using a suitable cleanser. Apply an appropriate amount of Cream 21 to the skin. Gently massage until completely absorbed.

30 AED

11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Hot Oil Hair Cream Gold 1000ml

Rated 0 out of 5

(0)

Highlights:

Royal Beauty Hot Oil Hair Cream Gold 1000ml

Royal Beauty Hot Oil Hair Cream is infused with Keratin, Protein, and Collagen to strengthen and repair your hair, revitalizing each strand from within.Benefits:
Provides advanced moisturizing benefits, helping to avoid hair damage from continuous exposure to sun, pollution, dirt, and dust.
Helps soften and repair hair, making it more manageable.
Free from parabens and sulfates, ensuring a gentle treatment suitable for daily use.
Experience the transformative power of Royal Beauty Hot Oil Hair Cream and enjoy the benefits of deeply moisturized, strong, and beautiful hair every day.Why Choose Royal Beauty Hot Oil Hair Cream?
Protects and revitalizes your hair, preventing it from becoming lifeless and prone to breakage.
Deeply hydrates and nourishes for enhanced natural beauty.
Ideal for maintaining healthy, beautiful hair even in harsh environmental conditions.
Safe for dry, damaged, and color-treated hair.

40 AED

5% OFFFeatured

Lemon Glow Ultimate Exfoliating Purifying Soap 200gm

Rated 0 out of 5

(0)

Highlights:

Lemon Glow Ultimate Exfoliating Purifying Soap 200gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Exfoliating Purifying Soap is an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. It gently cleanses away dirt, excess oil, and impurities while helping improve the appearance of uneven skin tone and leaving skin feeling fresh, smooth, and refreshed.

Natural exfoliating particles help buff away dead skin cells without over-drying the skin, preparing it for the rest of your Lemon Glow skincare routine. With continued use, skin appears clearer, smoother, more even-toned, and naturally radiant.

95 AED

12% OFFFeatured

Pr. Francoise Bedon Lightening Cream Puissance 50ml

Rated 0 out of 5

(0)

Highlights:

Pr. Francoise Bedon Lightening Cream Puissance 50ml

Soft facial lightening cream enriched with sweet almond extract. Brightens the complexion and helps cell renewal leaving the fresh more rejuvenated and youthful looking.

75 AED

11% OFFFeatured

Laser White Charcoal Face And Body Scrub, 500gm

Rated 0 out of 5

(0)

Highlights:

Laser White Charcoal Face And Body Scrub, 500gm

Keep your skin smooth, exfoliated and hydrated easily with this exfoliating Body Scrub.

This essential exfoliating body scrub or body polish gently removes dead skin cells while adding nourishing moisture.

This exfoliating body scrub cleanser for dry skin has no sulfates, no parabens, no phthalates, no propylene glycol, no mineral oil, no animal testing and no petroleum

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Papaya Glowing Cream 20gm

Rated 0 out of 5

(0)

Highlights:

Arena Gold Papaya Glowing Cream 20gm

How to use Cream :Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

20% OFFFeatured

Reborn Milk Clay Mask 500ml

Rated 0 out of 5

(0)

Highlights:

Reborn Milk Clay Mask 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

GIFT SET

View All

Moisturizers, Skin Care

Dr.Meinaier Sweet Orange Soothing Gel 300g

Rated 0 out of 5

(0)

Highlights:

Dr.Meinaier Sweet Orange Soothing Gel 300g

This soothes your skin and gives a deep moisturization to your skin.

Fermented contents maximize the effect of activating components like aloesin. So, it helps your skin to be clear & healthy.

Moist feeling without stickiness. It is absorbed fast & freshly without stickiness. Plus, it soothes the stimulated skin by hot sunlight & makes your skin moist & sleek. Free system for skin health.

Uses to remove acne on forehead, nose, chin, blackheads mask allows deep cleansing.

Leaving you a fresh, clog-free skin with an ultra-soft touch.

Easy to apply, with marked effect on clearing pores and impurities on skin surface.

35 AED

18% OFFFeatured

Mouth Wash, Personal Care

Listerine Cool Mint Daily Mouthwash Mint 500ml

Rated 0 out of 5

(0)

Highlights:

Listerine Cool Mint Daily Mouthwash Mint 500ml

Kills bad breath germs: The mouthwash kills 99% of germs that cause bad breath and features a refreshing flavour
Reduces plaque: It helps reduce and prevent plaque, a major cause of gum disease
Gum protection: Kills bacteria above and below the gum line to keep gums healthy
Freshens breath: It provides lasting fresh breath while helps eliminate bad bacteria in the mouth, it doesn’t alter the balance of the oral flora
Greater reach than brushing alone: It gives a 3X deeper clean compared to brushing alone, leaving your mouth totally clean and refreshed
New-100% recyclable bottles and 50% post-consumer recycled plastic- Our new bottle now contains 50% post- consumer recycled plastic. Also, we use 100% recyclable bottles and caps*.
*Where facilities exist; safety seal excluded.

45 AED

10% OFFFeatured

Shower Gel, Skin Care

PrettyBe Strawberry Shower Gel 1000ml

Rated 0 out of 5

(0)

Highlights:

PrettyBe Strawberry Shower Gel 1000ml

Indulge in the sweet, fruity fragrance of Pretty Be Strawberry Shower Gel, a 1000ml formula designed to refresh and hydrate your skin. Infused with natural strawberry extract, this shower gel provides deep cleansing while delivering essential moisture. Rich in antioxidants, strawberry helps to brighten and protect the skin, leaving it soft, smooth, and radiant. The delightful, fresh scent of strawberries lingers, making your shower experience both rejuvenating and refreshing. Perfect for daily use, this shower gel is suitable for all skin types, especially dry or dull skin.

45 AED

13% OFFFeatured

Creams, Skin Care, Sunscreen

St Dalfour Gluta Sunscreen Cream 50gm

Rated 0 out of 5

(0)

Highlights:

St Dalfour Gluta Sunscreen Cream 50gm

Pay farewell to sunburnt, tanned, and dull skin with St DalfourGluta Sunscreen Cream, and embrace healthy, nourished, and fresh skin.

Powerful Protection by SPF90: Our St DalfourGluta Sunscreen Cream contains SPF90 that is loaded with unmountable protection against the sun’s harmful glares and pollution. It enables you to leave behind lifeless skin and earn healthy, bright, and supple skin.

Scientific Principles of Sun Defense: The robust and effective formula of St DalfourGluta Sunscreen Cream provides strong protection against UV rays. While shielding it also moisturizes, hydrates, and heals your skin. Allows you to feel sun-safe and walk blissfully without an umbrella.

For All Ages and Skin Types: St DalfourGluta Sunscreen Cream is equally beneficial for all ages and skin types. Its ingredient accommodate all skin types including sensitive skin as well. Whether you are a sunshine lover, working outdoors, or playing in nature, our cream will help you to embrace the sun carefree.

Not only skin-friendly but also earth-friendly: St Dalfour Gluta Sunscreen Cream is environment-friendly as it is free from any hazardous chemicals like oxybenzone and octinoxate. Take pleasure in benefiting both your skin and the surroundings with our sunscreen.

Enjoy the rays to their fullest: Wear sunscreen as your daily armor and cherish the warmth of the sun with your heart at rest. Incorporate St Dalfour Gluta Sunscre

65 AED

13% OFFFeatured

Neutrogena Bright Boost Gel Cream 50ml

Rated 0 out of 5

(0)

Highlights:

Neutrogena Bright Boost Gel Cream 50ml

Neutrogena Bright Boost Skin Gel Cream works to help stimulate the skin’s renewal process and to target dark spots and uneven skin tone, revealing smoother, brighter, more radiant skin. It also helps improve the appearance of dark spots and uneven skin tone while boosting the synthesis of collagen and hyaluronic acid in the skin.

This gel cream increases surface cell turnover by 10 times and reveals brighter, more even skin in just 1 week!

Features and benefits:

Visibly improves texture and fine lines.
Increases surface cell turnover by 10x.
Helps improve the appearance of dark spots.
It boosts collagen.
Reveals a brighter complexion.

How to use:

Apply Bright Boost Gel Cream twice daily to clean face and neck, use in the morning for all-day brightness and in the evening for continued hydration.

Smooth it evenly in gentle massaging motions until fully absorbed.

65 AED

11% OFFFeatured

Conditioner, Hair Care, Hair Mask

Melano Ectavita Olive Oil Hair Mask 1000gm

Rated 0 out of 5

(0)

Highlights:

Melano Ectavita Olive Oil Hair Mask 1000gm

Ectavita hair mask With Olive Oil helps prevent hair breakage and protects hair from damage. Moisturizes strengthen.

How to use

Put on wet hair, gently massaging, and leave at least 10-20mins, then rinse hair with plenty of cool water.

40 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Cream

Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

Rated 0 out of 5

(0)

Highlights:

Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

Queeny Cazara’s Sulfate-Free Coconut & Shea Butter Curling Cream is your go-to for soft, defined, and frizz-free curls. Infused with rich coconut oil and deeply nourishing shea butter, this cream locks in moisture, enhances curl pattern, and adds a natural, healthy shine—without any crunch or buildup.

Perfect for waves, curls, and coils, this lightweight formula tames frizz, boosts bounce, and leaves your hair smelling as amazing as it looks. Free from sulfates, parabens, and harsh chemicals—because your curls deserve nothing less.

How to Use:

Start with clean, damp hair.

(Works best after washing and conditioning.)

Section your hair for even distribution.

Apply a small amount of curling cream to each section, raking it through from roots to ends using your fingers or a wide-tooth comb.

Scrunch upward to encourage curl formation.

Air-dry or diffuse depending on your preferred finish.

For extra hold or shine, follow with your favorite styling gel or oil.

45 AED

11% OFFFeatured

Shower Gel, Skin Care

Fair & White Gold Exfoliating Shower Gel Scrub 940ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Gold Exfoliating Shower Gel Scrub 940ml

Get beautiful, soft skin like never before… Its magically scented rich-foam cleanses and eliminates dead cells and impurities. It leaves your skin radiant and even-looking.

Enriched with Apricot seed powder, exfoliating microbeads and Glycerin.

85 AED

10% OFFFeatured

Edge Control, Hair Care

Kaniz Wonderedge Strawberry Water Based Pomade 4oz

Rated 0 out of 5

(0)

Highlights:

Kaniz Wonderedge Strawberry Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Cowry Apricot Face & Body Wash 300ml

Rated 0 out of 5

(0)

Highlights:

Pretty Cowry Apricot Face & Body Wash 300ml

Say goodbye to dead skin! Apricot face and body scrub helps you target blemishes. It is a complete skincare solution that provides extra care to your skin whether it is oily or dry. Try it now to give your skin extra glow.

45 AED