Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Fairlady Papaya & Niacinamide Extra Whitening Body Lotion 700ml

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Fairlady Papaya & Niacinamide Extra Whitening Body Lotion 700ml

Fair Lady Papaya Lotion is a skin care product designed to lighten and even out skin tone. It contains papaya extract and niacinamide, which work together to improve the appearance of the skin and make it brighter.

Benefits and Features:

Helps reduce pigmentation and dark spots, giving the skin a brighter and more even appearance.
Provides intense hydration to the skin, leaving it soft and supple.
Contains ingredients that nourish the skin and improve its elasticity and overall health.
It is designed to be gentle and effective on all skin types.
It features a light formula that is quickly absorbed by the skin without leaving a greasy residue.
Contains niacinamide, which is known for its effectiveness in improving the appearance of the skin and reducing pigmentation.

How to use:

Use daily after bathing or as needed.

Apply an appropriate amount of lotion to dry, clean skin.

Gently massage the lotion in circular motions until it is completely absorbed by the skin.

For best results, it is preferable to use it regularly in the morning and evening.

60 AED

13% OFFFeatured

AR Super Brightening Multi Vitamin Cream 200gm

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Highlights:

AR Super Brightening Multi Vitamin Cream 200gm

Facial & Body cream, riches in Niacinamide(Vitamin B3) that help to wrinkles and dark spots faded, leaving the skin looking smooth Kojic Acid, Vitamin C, Glutathione, Fruit Extract help to skin look white* and radiant naturally Vitamin E help to moisturize the skin reveal youthful and naturally radiant looking when used daily continuously.

Directions : Apply to the face and body regularly in the morning – evening or as often as needed.

35 AED

12% OFFFeatured

Shower Gel, Skin Care

Aveeno Daily Moisturizing Body Wash for Dry Skin 975ml

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Highlights:

Aveeno Daily Moisturizing Body Wash for Dry Skin 975ml

This body wash is designed to gently cleanse and hydrate dry skin.
Formulated with nourishing oat, it helps to replenish the skin’s moisture barrier while leaving it feeling soft and smooth.
The mild formula is suitable for daily use and is dermatologist-tested, ensuring it is safe for dry and sensitive skin.
It is free from harsh chemicals and helps to maintain skin’s natural moisture balance.

Gently cleanses and hydrates dry skin
Formulated with nourishing oat
Dermatologist-tested for sensitive skin
Suitable for daily use
Free from harsh chemicals

Ingredients:
Water, Glycerin, Sodium Chloride, Cocamidopropyl Betaine, Avena Sativa (Oat) Kernel Extract, Sodium Lauroamphoacetate, Citric Acid, Fragrance, Polyquaternium-7, Sodium Benzoate, Caprylyl Glycol, Hydroxypropyl Methylcellulose, Propylene Glycol, Disodium EDTA.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

220 AED

25% OFFFeatured

Lemon Clear Exfoliating Soap 200g

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Highlights:

Lemon Clear Exfoliating Soap 200g

Lemon Clear soap, rich in vitamins C and E, helps fight dark spots and even out the complexion.It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance.

This soap promotes cell renewal thanks to its antioxidant-rich formula.Thanks to the vitamin C it contains, the LEMON CLEAR exfoliating soap restores radiant, clean skin.

15 AED

15% OFFFeatured

White Express Lotion 5 Days Gold Egg Yolk 500ml

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Highlights:

White Express Lotion 5 Days Gold Egg Yolk 500ml

White express Lightening body milk with egg yolk with plant extracts takes care of your skin on a daily basis.

The butyresoricinol complex softens and protects your body against dryness and brings you lightness in 5 days

White Express Egg Yolk Lotion with SPF 15 and Kojic Acid Extra Whitening Milk.

Composition: demineralized water, Aha buytresorcinol, cetyl stearate, stearic acid, petroleum oil, isopropyl palmitate,

cetearyl achohol, a-tocophcrol, cctyl paimitate, EDTA Na, citric acid, dimethicon, benzoyl alcohol,

propylene glycol, methylparaben, perfume, kojic acid.

85 AED

18% OFFFeatured

Neoprosone Vit C Cleansing Bar 200gm

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Highlights:

Neoprosone Vit C Cleansing Bar 200g

Cleanse with invigorating anti-oxidant Vitamin “C” as it freshens, soothes and nourishes skin without over-drying. Reveals a soft radiant complexion.

Directions: Form a rich lather between hands and apply to face and body as needed. Gently massage, rinse and let dry.

45 AED

7% OFFFeatured

Shampoo, Skin Care, Hair Care

Sunny Isle JBCO Tea Tree Mint Extreme Hydration & Detangling Shampoo 354ml

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Highlights:

Sunny Isle JBCO Tea Tree Mint Extreme Hydration & Detangling Shampoo 354ml

Our gentle yet effective formula is enriched with humectants and conditioning agents to instantly add volume, strength and shine to otherwise dry and dull hair. The always pure and natural 100% Jamaican Black Castor Oil assists with the treatment of dry, itchy scalps and aids in longer, stronger and deeply nourished looking hair. Great for all hair types, textures, and colors!

Features & Benefits:

Sulfate Free! Paraben Free! Infused with 100% Pure and Natural Jamaican Black Castor Oil, Tea Tree Oil, and Mint essence Helps strengthen hair from root to tip

Perfect for color treated hair

Excellent for all types and textures of curls, coils

Leaves hair silky, soft and more manageable

Adds volume & shine to lifeless hair

Helps with dry and itchy scalps

65 AED

17% OFFFeatured

Lady Diana Herbal Extracts & Aloe Vera Face Wash 170ml

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Highlights:

Lady Diana Herbal Extracts & Aloe Vera Face Wash 170ml

Lady Diana Purifying Face-Wash is a soap free herbal formulation which contains natural Aleo Vera extracts and essential vitamins for deep cleansing, resulting in a radiant and clear skin. Daily use of this premium Aleo Vera face wash removes excess oil and impurities from the facial skin, at the same time preventing acne and pimple while keeping the skin hydrate for long.

25 AED

14% OFFFeatured

Eye Primer, Serums, Skin Care, Make Up

Dr Rashel VC & Niacinamide Brightening Primer Serum 100ml

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Highlights:

Dr Rashel VC & Niacinamide Brightening Primer Serum 100ml

Moisturizes the skin and prepares it for makeup and gives you a bright glow.

Benefits:

Vitamin C primer Serum is packed with antioxidants that keep the skin looking young and feeling soft. Brighten and even skin tone, and visibly reduce the appearance of dark spots. Hyaluronic Acid nourish the skin, addressing dehydration, lines and wrinkles. Use as a hydra-blurring primer before makeup.

How to use:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare, before applying your makeup/foundation. It can be used as an effective primer, can also be layered as a spot treatment for heavily textured areas on the skin. This will leave your skin with a brightened, blurred, and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water. If irritation occurs, discontinue use. Keep it out of reach of children.

30 AED

25% OFFFeatured

Renew Tomato Extract Whitening Soap 135gm

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Highlights:

Renew Tomato Extract Whitening Soap 135gm

A unique herbal soap which utilizes the extract of tomatoes.Hydrates skin as it contains high levels of lycopene a superb antioxidant which helps to prevent skin damage, making it effective in treating acne and tightening of pores.

15 AED

PRODUCTS ON SALES

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14% OFFFeatured

Lotion, Skin Care

Mekako Gluta-LCP 15Plus Whitening Body Lotion 400ml

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Highlights:

Mekako Gluta-LCP 15Plus Whitening Body Lotion 400ml

Infused with NATURAL EXTRACTS (Lemon: Antioxidant and purifying – Carrot Oil: Emollient, skin restoring – Honey: Nourishing and moisturizing – Papaya: Rich in Vitamin A, B, C to prevent acne and oily skin), associated with GLUTATHIONE and NIACINAMIDE (known to be able to treat uneven skin tone), it delivers a Clear Tone and skin glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the Italian citrus groves..

60 AED

9% OFFFeatured

EOS Shea Better Body Lotion coconut waters 473ml

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Highlights:

EOS Shea Better Body Lotion coconut waters 473ml

The eos Shea Better Body Lotion in Coconut Waters is a refreshing moisturizer designed to hydrate and nourish your skin.

This lotion combines the benefits of natural ingredients with a hydrating formula for a revitalizing skincare experience.

Infused with shea butter and coconut oil, it deeply moisturizes, leaving your skin feeling soft and supple.

Moisturizes and softens the skin.
Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not tested on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Caprylic/Capric Triglyceride, Cetyl Alcohol, Isopropyl Palmitate, Dicaprylyl Carbonate, Glyceryl Stearate SE, Dimethicone, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Cocos Nucifera (Coconut) Fruit Extract, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Stearic Acid, Dimethiconol, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid, Benzyl Salicylate, Coumarin.

150 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Honey, 500ml

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Pretty Cowry Face Scrub Cream Honey, 500ml

45 AED

8% OFFFeatured

Purec Pure Egyptian Secret Halfcast Serum 120ml

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Highlights:

Purec Pure Egyptian Secret Halfcast Serum 120ml

Discover the captivating allure of Egyptian beauty and embrace the radiance that Purec Egyptian Secret Halfcast Serum can bring to your skin. Elevate your skincare routine to new heights and indulge in the luxury of this enchanting serum. Unlock the secrets of timeless beauty and unveil your skin’s true brilliance with Purec Egyptian Secret Halfcast Serum.

What sets Purec Egyptian Secret Halfcast Serum apart is its unique combination of natural extracts and advanced skin-enhancing elements. The formula is enriched with potent antioxidants and vitamins, such as Vitamin C and E, which work together to combat free radicals, reduce the appearance of fine lines and wrinkles, and promote a more youthful-looking skin.

60 AED

6% OFFFeatured

Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

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Highlights:

Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

An anti-wrinkle face cream that reduces the appearance of wrinkles, strengthens collagen and elastin fibers and restores skin moisture.
It contains collagen that intensely rejuvenates the skin and effectively fights the symptoms of aging.
A formula containing marine algae rich in proteins, fats, and minerals that intensely nourishes the skin.
The semi-oil-intensive texture is an innovative blend of natural and technologically advanced ingredients.
It features effective ingredients of hyaluronic acid, panthenol, allantoin, vitamin F, olive oil, and urea.
One double-strength cream with natural active ingredients that visibly lifts the face and prevents facial lines from appearing.
It replaces lost collagen, stimulates its additional production, and accelerates the formation of new fibers.

Enjoy glowing, healthy, and wrinkle-free skin.

75 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Seaweed & Argan Oil Strengthening Conditioner 355ml

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Highlights:

Petal Fresh Pure Seaweed & Argan Oil Strengthening Conditioner 355ml

Restores hair strength and vitality to dry, damaged hair

Organic seaweed and argan oil fortifies follicles and roots and seals in moisture for softer, shiny hair

No sulfates, parabens, harsh preservatives or color added – Vegan and cruelty free, color safe and gluten free

95 AED

13% OFFFeatured

Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

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Highlights:

Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

This product offers a special formula that contains natural exfoliating particles and Turmeric which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

9% OFFFeatured

Hesper Shampoo Coconut 480ml

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Highlights:

Hesper Shampoo Coconut 480ml

Hesper shampoo clean away the oil and dirt, rinse out easily, and leave your hair shiny, manageable, and flexible.

50 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Mais Lisos 1000gm

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Highlights:

Skala Hair Treatment Cream Mais Lisos 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

Loosen and frizz free strands – for natural straight or straightened hair

Skala warns: this product may cause very high leves of satisfaction!

Do you know that hair conditioning you will use all the time? That’s the one! You can’t help falling in love with it! Enriched with vitamin E and D-panthenol, it also has rice proteins, corn starch and amino acids which form a protective layer around strands granting less volume and perfectly alligned.

Rice proteins: natural glow to dull and lifeless hair.

Corn starch: strength and capillary fiber reconstruction.

Amino acids: strength, resistence and flexibility restorage to natural strands providing capillary fiber repairing.

85 AED

15% OFFFeatured

Shea Moisture Coconut & Hibiscus Hand & Body Scrub 340gm

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Highlights:

Shea Moisture Coconut & Hibiscus Hand & Body Scrub 340gm

Exfoliate and cleanse your skin to a gorgeously radiant glow with SheaMoisture’s Coconut & Hibiscus Hand & Body Scrub. This all-natural SheaMoisture body scrub contributes to cleaner, healthier, softer and firmer skin with every wash!

SheaMoisture’s Coconut & Hibiscus Hand & Body Scrub is a hydrating body care solution formulated with natural ingredients designed to nourish and repair your skin. Coconut Oil used in the formulation of this gluten free body scrub is rich in Vitamin E, which quells dryness by creating moisture barriers and helping replenish lost oils. Hibiscus flowers act as emollients to soothe dry, irritated skin while Songyi Mushrooms even your skin tone.

Every natural ingredient in this luxurious formula is further enhanced by the inclusion of our popular certified organic Shea Butter, and it’s a high-quality blend that provides nourishing moisturization to make your skin supple and oh-so soft. Enjoy using this body scrub in the bath or shower for an all-over exhilarating skin exfoliating and cleaning session. If dry, rough hands are an issue, it makes a great hand exfoliating scrub for softer, smoother hands for men and women.

SheaMoisture scrubs featuring Coconut & Hibiscus gently exfoliate your skin of dry, flaky dead cells to reveal healthier, softer, glowing skin. And it’s so delightful to use because it smells divine. Watch out – regular use of this nourishing cleanser will get you addicted to silky smooth skin!

55 AED

GIFT SET

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17% OFFFeatured

Lotion, Skin Care, Tubes

Melano Liquorice Lotion Advanced Nourishment Complex 220ml

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Highlights:

Melano Liquorice Lotion Advanced Nourishment Complex 220ml

25 AED

17% OFFFeatured

Kamill Skin Care Cream Classic 200ml

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Highlights:

Kamill Skin Care Cream Classic 200ml

A product designed to provide daily hydration and comfort to the skin. It comes in a 200 ml bottle and aims to improve skin texture and nourish the skin with a balanced formula.

Features:

Effective Moisturizing: Provides deep hydration and enhances the skin’s ability to retain moisture, preventing dryness and cracking.
Nourishes the skin: Contains ingredients that help nourish the skin, improving its elasticity and smoothness.
Rich, creamy texture: It has a rich, creamy texture that penetrates the skin easily without leaving a greasy residue.
Suitable for all skin types: Can be used on all skin types including sensitive skin.
Daily use: Can be used as part of your daily skincare routine to maintain healthy, moisturized skin.

How to use:

Application: Apply an appropriate amount of cream to the skin after showering or washing the face.
DISTRIBUTION: Gently massage the cream into the skin until it is completely absorbed.
Frequency: Use daily, preferably twice daily (morning and evening) for best results.

Warnings:

For external use only: Avoid contact with eyes. If contact occurs, rinse eyes thoroughly with water.
Discontinue use: If any signs of irritation or sensitivity occur, discontinue use and consult a physician.
Storage: Store in a cool, dry place away from direct sunlight.

With Kamill Skin Care Cream Classic, you can enjoy soft and moisturized skin thanks to the hydration and nourishment provided by the cream.

25 AED

31% OFFFeatured

Conditioner, Hair Treatment, Hair Care

Aphogee Shampoo for Damaged Hair 473ml

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Highlights:

Aphogee Shampoo for Damaged Hair 473ml

Shampoo for damaged hair is for pre-treated, color-treated or damaged hair. Gently cleanses hair, restores shine, strengthens hair and normalizes pH

110 AED

29% OFF

JRA Brightening Face and Body Cream 40g

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Highlights:

JRA Brightening Face and Body Cream 40g

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Cream is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

25 AED

8% OFFFeatured

Doo Gro Mega Thick Anti-Thinning Growth Lotion 355ml

Hair Care, Hair Lotion

Doo Gro Mega Thick Anti-Thinning Growth Lotion 355ml

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Highlights:

Doo Gro Mega Thick Anti-Thinning Growth Lotion 355ml

Helps thicken and strengthen weak, damaged hair. Its special blend of shea butter, vitamins, beeswax and botanical thickeners moisturizes and detangles, while helping promote thick, strong, healthy hair. Helps protect and repair hair damaged by blow dryers, curling irons, and chemical treatments while leaving hair with a beautiful softness and natural shine. DOO GRO® Mega Thick® Lotion can be used on all types of hair including color treated, relaxed and braided.

Thickens & strengthens
Helps repair weak & damaged hair
Moisturizes & detangles
Shea butter, botanical thickeners, beeswax & vitamin enriched
Helps reduce breakage allowing hair to grow longer

Directions: SHAKE WELL BEFORE USING. Use daily or as often as needed. Apply to palm of hand and massage through hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual.

60 AED

American Dream Miracle Serum 56ml

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Highlights:

American Dream Miracle Serum 56ml

A highly concentrated All in One serum to target and address a wide range of skin problems, especially on the face Instantly brightens the skin

Use a small amount to even skin tone, fade dark spots, smooth fine lines and wrinkles, reduce and eliminate spots and razor bump.

Once the skin issue is under control, mix a little serum in to your favourite American Dream Cocoa Butter product to dilute for continued treatment.

55 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Fresh & White Beauty Cream with Honey And Avocado 30gm

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Highlights:

Fresh & White Beauty Cream with Honey And Avocado 30gm

Fresh & White Beauty Cream is a targeted skin-brightening formula developed to visibly reduce dark spots, hyperpigmentation, and uneven skin tone. Made with carefully selected natural ingredients, it delivers real results without harsh chemicals.

This gentle yet effective cream combines kojic acid, arbutin, vitamin C, and soothing herbal extracts to help reduce melanin production—the pigment responsible for discoloration—while nourishing the skin. The result is a smoother, clearer, and more luminous complexion over time.

Perfect for anyone looking to enhance their natural glow, Fresh and White Beauty Cream also hydrates deeply, leaving the skin feeling soft, healthy, and refreshed.

30 AED

13% OFFFeatured

Skin Doctor Shea Butter Regenerating Face Wash 125ml

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Highlights:

Skin Doctor Shea Butter Regenerating Face Wash 125ml

Skin Doctor Shea Butter Regenerating Face Was offers a rich creamy texture that deep cleanses and purifies the skin. Richa in Vitamin E with anti-inflammatory, antibacterial and antioxidant properties, shea butter highly moisturizes and regenerates skin while helping reduce irritation.
Deep moisturizing, restores natural oil balance and minimizes skin irritation

35 AED

7% OFFFeatured

Fair & White Mix Glow Effect Brightening Face Cream 50ml

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Highlights:

Fair & White Mix Glow Effect Brightening Face Cream 50ml

Complete your unique skincare experience with the divinely scented Brightening Face Cream, designed to brighten and protect the skin, unify the complexion and give it a real glow! Its incomparably velvety texture melts perfectly into the skin, providing comfort and protection against dehydration, while its illuminating concentrate brightens and unifies the complexion. Your skin is left radiant, unified and ultra-luminous!

65 AED

29% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Flawless Face Wash 75ml

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Highlights:

Golden Pearl Flawless Face Wash 75ml

Golden Pearl Flawless Face Wash gives you a spot-free and radiant complexion while cleansing your skin pores. Its unique formulation contains Vitamin B3 to reduce dark spots and freckles, Vitamin C for a healthy glow and fatty acids to gently cleanse the skin. Get clean and spotless skin in just a few days with our Flawless Face Wash. How to Use: Squeeze a little amount of Golden Pearl Flawless Face wash into your palm and add a few drops of water to create lather. Now, apply all over to your face and neck then massage gently for 60 seconds. Rinse with warm water and pat dry. Use it daily in the morning and evening for better results. Net Weight: 75 ml Ingredients: DI Water, Vitamin E, Lemon Extract, Glycerin, Glyceryl Stearate & PEG 100 Stearate, Cetearyl Alcohol, Octanoic Acid /Triglyceride, Isopropyl Palmitate, Salicylic acid, Methyl Paraben, Propyl Paraben, EDTA, Amino Acid Whitening Agent, Betaine, Germall II and Fragrance.

Highlights

Golden Pearl Flawless Face Wash gives you a spot-free and radiant complexion while cleansing your skin pores.
Its unique formulation contains Vitamin B3 to reduce dark spots and freckles, Vitamin C for a healthy glow and fatty acids to gently cleanse the skin.
Get clean and spotless skin in just a few days with our Flawless Face Wash.
How to Use: Squeeze a little amount of Golden Pearl Flawless Face wash into your palm and add a few drops of water to create lather. Now, apply all over to your face and neck then massage gently for 60 seconds. Rinse with warm water and pat dry.
Use it daily in the morning and evening for better results.

25 AED