Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

AR Vitamin E La Lacy Perfume Body Cream 200gm

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AR Vitamin E La Lacy Perfume Body Cream 200gm

AR Vitamin E La Lacy is a sweet and cute girl. Gentle lotion is absorbed quickly. It is not sticky Helps to keep the skin plump. Along with the value of Vitamin E and Sunflower oil to nourish and soften the skin. The fragrance lasts all day long.

30 AED

12% OFFFeatured

Cococare Shea Butter Cream 110gm

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Cococare Shea Butter Cream 110gm

Shea Butter Cream gives your skin complete nourishment and superior protection.

This cream is delicately formulated with natural shea butter to help treat dryness.

Evens skin tone and maintains its natural color Organic Suitable for dry and sensitive skin.

Give your skin the hydration, vitality, and freshness it deserves.

75 AED

15% OFFFeatured

Clovate Beauty Bar With Dual Nourishment 200gm

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Clovate Beauty Bar With Dual Nourishment 200gm

Our Clovate Beauty Bar With Dual Nourishment soap with the healing properties of allantoin, combined with the antibacterial benefits of eucalyptus leaf oil, works together to soothe and calm irritated-prone skin. This gentle cleanser leaves skin looking and feeling soft, smooth, and healthy.

Directions: Wet your face with warm water, then apply the cleanser and gently massage it into a lather. Rinse thoroughly and dry your face.

Ingredients: Clove Oil, Glycerin, Allantoin, Eucalyptus Leaf Oil.

55 AED

25% OFFFeatured

Yong Chin Avocado Scrub Soap 100gm

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Yong Chin Avocado Scrub Soap 100gm

Eliminating dead skin cells, dirt and residue to reveal young and thoroughly cleansed skin.

Body Scrub Soap enriched with Avocado extract and scrub bead effectively whitened and brightened. The specially scrub bead and herbal extracts do wonders in eliminating dead skin cells, dirt and residue to reveal young and thoroughly cleansed skin. The essential scrub bead will help stimulating natural moisture balance of skin cells. Enjoy with fresh scent and restoring the skin to good health.

How to use:

Gently massage soap on your skin and rinse thoroughly with water.

15 AED

13% OFFFeatured

Fruit of the Wokali Professional Care Oatmeal Moisturizing and Anti-Aging Face Mask, Hyaluronic Acid, Vitamin E and B3 30ml

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Fruit of the Wokali Professional Care Oatmeal Moisturizing and Anti-Aging Face Mask, Hyaluronic Acid, Vitamin E and B3 30ml

FRUIT OF THE WOKALI PROFESSIONAL CARE OAT FACIAL MASK: A moisturizing and anti-aging mask with natural oats, hyaluronic acid, and vitamins E, B3, provides intensive facial hydration. It helps promote healthy skin and effectively keeps it moisturized. It helps restore the skin and retains moisture to reveal its natural beauty. Deep hydration: Hyaluronic acid is a natural source of vitality that helps improve skin texture, instantly hydrating it for a deep moisturizing effect and visibly smoother skin. It provides a great capacity to retain water to increase the skin’s elasticity. 99% SKIN MOISTURE CREATES FIRMER, YOUNGER-LOOKING SKIN. SOLD INDIVIDUALLY. CONTEN

35 AED

8% OFFFeatured

Geisha Beauty Secrets Kojic Acid Foaming Wash 150ml

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Geisha Beauty Secrets Kojic Acid Foaming Wash 150ml

Our Kojic Acid Foaming Wash, gently exfoliates and helps remove dead skin cells that dim your glow. Reveal the bright skin underneath and promote better skincare product absorption, leaving you with softer, brighter skin. This moisturizing face wash with Kojic Acid and shea butter helps maintain your skin’s moisture barrier while brightening its complexion and evening out skin tone.
Directions: Use as needed, Follow up with minimum SPF 30 sunscreen protection every morning, rain or shine. This will help maintain an even skin tone.

55 AED

18% OFFFeatured

Shower Gel, Skin Care

Maricha Whitening Shower Gel 500ml

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Maricha Whitening Shower Gel 500ml

Nourishing brightening moisturizer for dry and damaged skin. Enjoy the feeling of comfort. Maricha Nourishing Body Lotion works in harmony with the skin. It intensely moisturizes and immediately relieves the driest skin. Iso White active evenly brightens your skin. Used daily, this milk fights durably against dryness by reinforcing the natural capacity of the skin to produce its own lipids, thus promoting the circulation of water in the cells of the skin. Thus the skin regains comfort, suppleness and softness.

Maricha moisturizing and whitening skin care Whitney and hydrates your skin in one step. Its formula includes the Iso White active to lighten your skin tone in a uniform way. Maricha deeply moisturizes your skin and makes it comfortable. Your skin is softened and radiant.

45 AED

20% OFFFeatured

Reborn Beauty Premium Mask Gold 500ml

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Reborn Beauty Premium Mask Gold 500ml

40 AED

11% OFFFeatured

Shower Gel, Skin Care

ActiveX Velvet Flower Scent Exfoliating Body Wash 1000ml

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ActiveX Velvet Flower Scent Exfoliating Body Wash 1000ml

Highlights

Gentle exfoliation with natural pumice stone.
Enriched with coconut extracts for hydration.
Available in Forest Herbs, Citrus Mint, and Ocean Breeze.
Refreshing scents for a revitalizing shower experience.
1000 ml size for long-lasting use.

40 AED

12% OFFFeatured

Some By Mi Galactomyces Pure Vitamin C Glow Toner 200ml

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Some By Mi Galactomyces Pure Vitamin C Glow Toner 200ml

Toner’s glamorous daily skin care gives skin an unparalleled brightness to contain 88% glacomase and 1% pure vitamin C.

It has dual effectiveness for skin lightening and wrinkle treatment, antioxidant and reduces signs of ageing by containing highly effective ingredients such as niacinamide, Korean plant extracts and 10 different types of vitamins.

Reduces wrinkles and fine lines in the skin.
Improves and opens the color of dull skin.
Keep skin hydrated for a long time.
Improves the texture and appearance of the skin.
Suitable for all skin types especially sensitive.

ngredients:

Glactomase

88% makeup lightens dark spots and adds to skin regeneration because it helps peel dead skin cells, eliminating traces of grains, prominent scars, spots and pigmentation spread on the skin surface.

Vitamin C for skin

Concentrated 1% protects against the effect of contamination on the skin, reduces inflammation, protects against UV damage and enhances the barrier function of the skin and increases the production of collagen for the skin and unites its color.

10 types of vitamins

A formula rich in skin-nutritious vitamins to maintain the health and integrity of the skin barrier and to balance the moisture and flexibility of the cells.

150 AED

PRODUCTS ON SALES

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8% OFFFeatured

Dietary Supplement, General Supplements, Weight Loss Coffee, Wellness

Wink White XS Coffee Instant Latte 0% Sugar Protein Coffee with Collagen, Almond & Pea Extract 150gm

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Start your day with Wink White XS Coffee Instant Latte — a modern coffee blend combining rich Arabica flavor with plant proteins, collagen, and Coenzyme Q10. This no-sugar, low-calorie latte is crafted to deliver a smooth, energizing drink without guilt. Just mix one sachet with 150ml of water, hot or cold, and enjoy a creamy, satisfying coffee experience that fits your daily routine.

Highlights

🥛 Instant Latte Mix — quick to prepare for home or office.
🌰 Contains Pea & Almond Protein — plant-based nourishment in your cup.
⚡ Only 40 Calories — enjoy delicious coffee with mindful indulgence.
🌸 Collagen & Vitamin Blend — formulated for balanced daily nutrition.
🌞 Made in Thailand — trusted Wink White quality with premium ingredients.

55 AED

4% OFFFeatured

Creams, Face Wash, Skin Care

Geisha Beauty Secrets Kojic Acid Face Polish with Papaya Extract 50g

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Geisha Beauty Secrets Kojic Acid Face Polish with Papaya Extract 50g

Discover the transformative power of Geisha Kojic Acid Face Polish. This unique formula combines the potency of kojic acid, licorice root, and papaya extracts, renowned for their safe and effective skin-brightening properties. Say goodbye to stubborn dark spots and skin discoloration, and revel in a clear and radiant complexion.

Directions: Begin with clean skin. Take a quarter-size amount of the scrub and gently polish away dead skin using upward strokes.

Ingredients: Sugar, Emulsifying Wax NF, Bees Wax, Shea Butter, Cocoa Butter, Coconut Oil, Sunflower Oil, Papaya Extract, Kojic Acid, Licorice Root, Lemon Essential Oil, Phenoxyethanol (Eco-certified, gentle, paraben-free preservative), d’Alpha Vitamin E, and Organic Turmeric extract.

130 AED

20% OFFFeatured

Conditioner, Hair Care

Every Strand Argan With Macadamia Hydrating Conditioner 399ml

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Every Strand Argan With Macadamia Hydrating Conditioner 399ml

Why I need it: Instantly replenishes moisture into every strand. This daily-use conditioner will transform dry, dehydrated hair into silky, soft and manageable hair.
What it is: An extra gentle formula infused with Argan Oil of Morocco and Macadamia to nourish and replenish moisture to dry, thirsty hair. Sulfate-free, paraben-free, DEA-free.
How to use it: After using Hydrating Shampoo, apply all over wet hair and, using fingers, comb through to ends. Leave on as long as desired. Rinse thoroughly.

60 AED

25% OFFFeatured

Ujooba Acne Clenser Soap 85gm

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Highlights:

Ujooba Acne Clenser Soap 85gm

🌞 UV Protection Shield: Ujooba Acne Cleanser Soap goes beyond traditional cleansing by offering a protective shield against toxic UV rays. Shield your skin from the harmful effects of the sun, ensuring it stays safeguarded while undergoing an acne-fighting regimen.

🚫 Antibacterial Powerhouse: Formulated with potent antibacterial agents, this soap works actively to combat acne-causing bacteria. Bid farewell to blemishes as Ujooba Acne Cleanser Soap helps prevent breakouts, promoting clearer and healthier-looking skin.

🔧 Skin Repair and Renewal: Ujooba’s Acne Cleanser Soap is not just about prevention; it’s about skin repair and renewal. The soap’s unique blend aids in healing and rejuvenating the skin, diminishing the appearance of acne scars and promoting a smoother complexion.

🍃 Botanical Bliss for Gentle Cleansing: Enriched with botanical extracts, our acne cleanser soap provides a gentle yet effective cleanse. These natural elements contribute to nourishing and rejuvenating your skin, leaving it refreshed and revitalized after each use.

💧 Hydration Infusion for Supple Skin: Ujooba Acne Cleanser Soap ensures your skin stays moisturized and supple. The soap’s hydrating properties contribute to maintaining your skin’s natural moisture balance, leaving it feeling revitalized and luxuriously smooth.

15 AED

10% OFFFeatured

Pretty Cowry Lemon Scrub 350ml

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Pretty Cowry Lemon Scrub 350ml

Lemon is a natural skin brightening and exfoliating ingredient. Our lemon scrub uses the antioxidant properties of lemon to add extra glow to your skin. It also helps to treat dead skin and aids in rejuvenating the skin.

45 AED

9% OFFFeatured

Hesper Shampoo Bamboo Charcoal 480ml

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Hesper Shampoo Bamboo Charcoal 480ml

Hesper shampoo clean away the oil and dirt, rinse out easily, and leave your hair shiny, manageable, and flexible

50 AED

5% OFFFeatured

Qv Face Gentle Foaming Cleanser 150ml

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Highlights:

Qv Face Gentle Foaming Cleanser 150ml

QV Skin Wash is a product specially designed to deeply and effectively cleanse the skin, helping to remove dirt, excess oil and impurities. Contains soothing and purifying ingredients that improve the appearance of the skin and purify it.

Benefits and features:

Helps remove impurities, dirt and excess oil.

It helps balance moisture levels in the skin, maintaining its natural hydration.

It contains soothing substances that soothe the skin and reduce irritation and redness.

Leaves the skin feeling fresh and clean after use, making it ideal for daily use.

It has a gentle, soap-free formula.

It comes with a practical design that facilitates application and rinsing, making it ideal for daily use.

How to use :

Wet the face with lukewarm water.

Apply an appropriate amount of lotion to the hands and then rub gently to form a foam.

Apply foam to the face in gentle circular movements, avoiding the eye area.

Rinse the face well with lukewarm water.

95 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Avocado Glowing Cream 3 in 1

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Highlights:

Arena Gold Coconut Glowing Cream 3 in 1

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

30 AED

20% OFFFeatured

DH7 Gold Lotion Clarifiante 250ml

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DH7 Gold Lotion Clarifiante 250ml

DH7 GOLD Clarifying Anti-Dark Spot Lotion with sweet orange extract, dissipates dark spots while harmoniously clarifying your complexion. It significantly brightens your complexion.

120 AED

14% OFFFeatured

Silky Cool Peach & Collagen Moisturizing Cream 500ml

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Silky Cool Peach & Collagen Moisturizing Cream 500ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

GIFT SET

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8% OFFFeatured

Lotion, Skin Care

Vaseline Healthy Bright Brightening Defense Lotion SPF24 500ml

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Highlights:

Vaseline has SPF24 PA++ for both UVA and UVB rays protection.
Formulated to help nourish and hydrate the skin while providing sun protection.
It is designed to give the skin a healthy, radiant appearance.
Suitable for daily use and can be applied to all skin types.
Sold per bottle contains 500ml of SPF24 Vaseline Healthy White Lotion.

60 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Apricot 500ml

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Highlights:

Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Roop Chandan Whitening Cream 5 Days Beauty Plan

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Highlights:

New Face Roop Chandan Whitening Cream 5 Days Beauty Plan

Achieve a brighter and more even complexion with Roop Chandan Whitening Cream, specially formulated with natural ingredients to enhance your skin’s radiance. Infused with SPF 30, this advanced formula protects against harmful UV rays while working to reduce acne, wrinkles, and freckles.

Key Benefits:

Ultra Whitening – Helps lighten and brighten skin tone.
SPF 30 Protection – Shields skin from sun damage and dark spots.
Acne & Freckle Removal – Reduces blemishes for a clear complexion.
Anti-Wrinkle Formula – Helps smooth fine lines and improve skin texture.
5-Day Beauty Plan – Visible results in just a few days with regular use.

Experience youthful, glowing skin with Roop Chandan Whitening Cream – your daily skincare solution for a flawless complexion.

25 AED

10% OFFFeatured

Clere Rich Moisture Body Lotion with Rich Musk 400ml

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Highlights:

Clere Rich Moisture Body Lotion with Rich Musk 400ml

Clere Body Moisturizing Lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Contains the refreshing scent of musk.
Nourishing formula for the skin.
Improves skin elasticity.
Softens the skin texture.
Gives you a unique aromatic experience.
Moisturizing that lasts up to 48 hours.
Enriched with nourishing vitamins, such as: Vitamin E and Vitamin A.

45 AED

6% OFFFeatured

Acure 100% Natural Argan & Pumpkin Oil Ultra Moisturizing Shampoo 236ml

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Highlights:

Acure 100% Natural Argan & Pumpkin Oil Ultra Moisturizing Shampoo 236ml

Advantages:

100% vegetable formula.
Gives hair shine and ease of styling.
Free of parabens, sulfates, mineral oil, petrolatum and formaldehyde.
Contains argan and pumpkin oil to deeply nourish and moisturize.

Benefits of natural oils:

Argan Oil (Argania Spinosa): Contributes to nourishing and restoring hair and making it more shiny.
Pumpkin oil: enhances hair strength and strengthens follicles.

Nice cleaning experience:

Enjoy the feeling of gentle cleansing and nourishing hydration with ACURE Ultra Moisturizing Shampoo. Its botanical formula deeply cleanses hair of build-up, while Argan and Pumpkin oil leave it feeling soft and shiny.

How to use:

Wet your hair with water.
Put an appropriate amount of shampoo on your hands and rub it to form a lather.
Gently massage scalp and hair with foam.
Rinse your hair well with lukewarm water.
It can be used daily as part of your hair care routine.

Ultra moisturizing and softness experience:

With Acure Ultra Moisturizing Shampoo with Argan and Pumpkin Oil, you’ll have clean, radiant, and manageable hair. Enjoy a natural care experience that gives your hair health and beauty.

Note: It is recommended to do a trial test on a small section of hair before full use to avoid any unwanted reactions. Avoid contact with eyes during use. If irritation occurs, discontinue use and consult a healthcare professional.

75 AED

13% OFFFeatured

Hair Growth, Hair Oil, Hair Care

Mega Growth Profectiv Anti Breakage Strengthener Growth Oil 236ml

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Highlights:

Mega Growth Profectiv Anti Breakage Strengthener Growth Oil 236ml

Profectiv Mega growth anti-breakage hair growth Oil, infuses an ultra-protective blend of natural oils, and conditioning proteins that help strengthen hair deep inside for stronger, longer, healthier looking hair. Whatever your texture or hairstyle, Mega growth defends against breakage, split-ends, and dryness by helping. Soothe dry scalp. Protect against heat damage. Promote healthy looking growth.

35 AED

11% OFFFeatured

African Pride Olive Miracle No-Lye Relaxer Super 1 Touch Up

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Highlights:

African Pride Olive Miracle No-Lye Relaxer Super 1 Touch Up

Our unique StayFresh™ Crème-on-Crème formula makes touch-ups quick, easy, and mistake-free. Say good bye to the mixing errors and mess of liquid activators. And thanks to our StayFresh™ System, it stays fresh longer. Enjoy perfect straightening results every time with more conditioning and moisturizing in just 3 EASY STEPS!

40 AED

18% OFFFeatured

Extract Orange Papaya Calamansi Lotion 350 ml

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Highlights:

With Extract Papaya Calamansi Whitening Lotion, you can achieve whiter skin in 7 days! It also has SPF 10 to protect your skin from harmful UV rays.Extract Whitening Lotion 350ml with Papaya Calamansi Extracts Reveal your naturally radiant and silky-smooth skin with Extract Whitening Lotion Papaya Calamansi with a longer-lasting scent! Extract Papaya Calamansi Whitening Lotion is infused with Papaya Extract, known to effectively lighten skin and Calamansi with anti-bacterial properties. Buy Extract Whitening Lotion 350ml with Papaya Calamansi Extracts

45 AED

25% OFFFeatured

AR Vitamin E La Lacy Perfume Body Cream 200gm

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AR Vitamin E La Lacy Perfume Body Cream 200gm

30 AED

20% OFFFeatured

Yoko Yogurt Milk Cream 50g

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Highlights:

Yoko Yogurt Milk Cream 50g

Facial cream, yogurt formula, makes the skin look radiant, smooth, soft, moisturized, and looks like it has good skin condition. Yogurt is rich in protein and various vitamins that help gently pamper the skin. and maintain the skin’s natural moisture Makes the skin look smooth. Brighter and more radiant. Milk protein is effective in nourishing the skin to look radiant. and smooth and provides moisture to the skin Gentle, suitable for all skin types, especially sensitive skin.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

20 AED