Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

Creams, Sensitive Areas, Skin Care, Personal Care

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

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Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

This wonderful cream works to lighten the outer layer of the skin and unify the tone of the skin.
Fights severe pigmentation for up to 48 hours after use.
Suitable for all skin types and smoothes the texture of the skin and improves its texture.

With an advanced formula that gives the skin deep hydration and a clear lightening of skin tone.

70 AED

33% OFFFeatured

Bar Soap, Skin Care, Make Up

Bebecom Pure Glycerin Soap 150gm

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Bebecom Pure Glycerin Soap 150gm

The mildly foaming soap with a variety of natural ingredients gently cleanses the skin and preserves the skin’s own protective functions. In addition, the wonderful scent exudes pleasantly fragrant in the room.

The soap enriched with olive oil and sea water effectively cleanses the skin. The rich texture ensures freshness and suppleness.

10 AED

12% OFFFeatured

Aqua Rich Niacinamide and Alpha Arbutin Body Lotion 500ml

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Aqua Rich Niacinamide and Alpha Arbutin Body Lotion 500ml

Intense Brightening and Silky Hydration

Unveil the secret to smoother, brighter, and more even-toned skin. This ultra-hydrating body lotion blends the power of Niacinamide and Alpha Arbutin—two dermatologist-loved brightening agents that fade dark spots, refine texture, and reveal lasting radiance. Its lightweight yet deeply nourishing texture absorbs quickly, leaving your skin irresistibly soft with a natural glow that lasts all day.

Every application delivers a spa-like experience that restores vitality to dull, dehydrated skin. Niacinamide strengthens the skin barrier, promoting elasticity and a smooth finish, while Alpha Arbutin works to visibly even out discoloration for a flawless, luminous look. Pair it with the complementary body wash, Face Cream and body oil to amplify results and lock in moisture that keeps your skin glowing from dawn till dusk.

Usage Instructions

Apply generously to clean, towel-dried skin after bathing. Massage gently in circular motions until fully absorbed.

Use twice daily for best results. For enhanced radiance, pair with the matching body wash.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation develops. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.

150 AED

35% OFFFeatured

Turmeric Glow Brightening Exfoliating Soap 200gm

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Turmeric Glow Brightening Exfoliating Soap 200gm

Lightening Strength: Gentle Radiance – Suitable for sensitive skin

Turmeric Glow Exfoliating Beauty Soap is a brightening cleansing bar that gently exfoliates and helps reveal smoother, more even-looking skin. Formulated with Niacinamide, Tranexamic Acid, Turmeric Root Extract, and Kojic Acid, it helps improve the appearance of uneven skin tone and discoloration while cleansing away impurities.

Gentle exfoliation buffs away dull surface buildup to reveal skin that feels smoother and looks more radiant. A blend of conditioning moisturizers helps maintain hydration and comfort, leaving skin soft, refreshed, and visibly more even-toned with continued use. Skin is left feeling clean, smooth, and naturally glowing after every wash.

65 AED

10% OFFFeatured

AR Gluta Vitamin E Collagen Lotion Moisturizer Serum Firm & Smooth Skin 400ml

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AR Gluta Vitamin E Collagen Lotion Moisturizer Serum Firm & Smooth Skin 400ml

It’s time to upgrade your skin!!! With AR Vitamin E skin care lotion, serum texture, absorbs quickly, not sticky, to help nourish the skin, making it look bright and healthy again.

Ar Gluta Vitamin E Collagen Moisturizing Serum Serum that combines the value of Vitamin E + Collagen + Sunflower Oil that will enhance the skin to be naturally radiant, helps maintain moisture and nourish the skin to be smooth, bright and radiant with aura.

45 AED

25% OFFFeatured

Reborn Natural Moroccan Soap with Olive Oil 500ml

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Reborn Natural Moroccan Soap with Olive Oil 500ml

Lather up with a slice of our fresh, Moroccan soaps.Moroccan black soap is part of the traditional hammam ritual. It is the number one treatment in oriental public baths. With a texture of butter, this natural vegetable paste based with black olives is rich in vitamin E. It is obtained from a mixture of oil and crushed olives, soaked in salt and potash. In the nineteenth century it was used as a product of Dermatology and later became a real beauty tool for the body suitable for every type of skin. It prepares the skin for exfoliation. The skin will be softer and ready for a scrub. Combined with the action of the loofah glove, it will remove impurities and dead skin.

45 AED

10% OFFFeatured

PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

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PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

45 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Reborn Lavender Massage Oil 250ml

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Reborn Lavender Massage Oil 250ml

Lavender: These powerful herbs help neutralize nigative energy and promote deep sleep. These aromatics have been used for centuries in the healing arts to promote weliness and protection. Our botanical body oil is formulated with the finest plant based oils that feed, nourish and protect the skin. DIRECTIONS OF USE: Pour an ample amount of Reborn Beauty Massage Oil Lavender into your palm apply directly to your body and massage unit oil is abosorbed on your body. For best result, use after bath and before bed time. It keeps your body relaxed and your skin moisturized.

40 AED

5% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Hyaluronic Acid Vitamin C Facial Moisturizer 50ml

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Pretty Cowry Hyaluronic Acid Vitamin C Facial Moisturizer 50ml

Face cream serum is an important subject in daily skin care. The Pretty Cowry cream serum is made from natural ingredients which are completely hypoallergenic. This cream serum is safe to use for sensitive skins. Gently massage the cream all over face and neck skin after cleansing daily will definitely make your skin better.

What makes it so special?

Hyaluronic Acid – This ingredient could act as a healer to your facial skin. With its incredible function of hydrating and moisturing, hyaluronic acid helps dry skins to hold moisture and draw it deep into the skin. What is more, a long-term use would make your skin smooth.

Vitamin C & vitamin E – These two different kinds of vitamins share a common function. Blend with hyaluronic acid synergistic ally, vitamin C & vitamin E works together to make your skin brighter, firmer and younger. These ingredients aim to solve the most common skin problems such as wrinkles, dark spots and sun spots.

Skin-friendly – This cream with its plant based formula abandoned any of that color ingredients to maintain the purity and its original functions. So there is no need to worry about additional chemicals.

Aloe Vera extract – Natural ingredients from the evergreen plant. It helps cell to heal itself and to regenerate. This is the secret to your young-looking skin.

Main ingredients:

Hyaluronic acid, Vitamin C, Vitamin E, Aloe extract, Green Tea, Propolis, Shea Butter, Rose hips and etc.

38 AED

14% OFFFeatured

Shower Gel, Skin Care

Gold Skin Shower Gel with Argan Oil 500ml

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Gold Skin Shower Gel with Argan Oil 500ml

GOLD SKIN clarifying shower gel with Argan oil cleans the skin. Enriched with Argan oil, it helps even out the skin tone and reduce blemishes. Removed from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Cleans the skin.

Reduces and prevents skin imperfections.

Helps even out the complexion.

How to use

To be used in daily toilet. In case of contact with eyes, rinse immediately. Keep out of reach of children.

30 AED

PRODUCTS ON SALES

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11% OFFFeatured

Feminine Care, Personal Care, Sensitive Areas

Laser White Gentle Intimate Area Cleansing Fluid Musk Al Tahara 150mls

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Laser White Gentle Intimate Area Cleansing Fluid Musk Al Tahara 150mls

40 AED

21% OFFFeatured

CeraVe Skin Renewing Retinol Serum 30ml

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CeraVe Skin Renewing Retinol Serum 30ml

CeraVe Skin Renewing Retinol Serum is designed to help diminish the appearance of fine lines and wrinkles while also helping to repair the protective skin barrier with 3 essential ceramides (1, 3 and 6-II). This anti-ag
RETINOL SERUM FOR FACE Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin

95 AED

10% OFF

PrettyBe Body Lotion Papaya 500ml

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PrettyBe Body Lotion Papaya 500ml

45 AED

8% OFFFeatured

Conditioner, Hair Care

Creme Of Nature Strength and Shine Leave In Conditioner 250ml

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Creme Of Nature Strength and Shine Leave In Conditioner 250ml

Strengthening protein complex to protect against damage and heat styling. Moisturizes hair, adds Exotic Shine, detangles and provides protection. Revitalizes chemically treated hair from inside out. Infused with argan oil from Morocco.

Instructions For Use

This is a two-phase formula. To activate ingredients, shake conditioner well before using. Spray throughout damp or dry hair as needed. Do not rinse. Style as usual.

60 AED

13% OFFFeatured

Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

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Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Coffee which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

18% OFFFeatured

Aztec Secret, Indian Healing Clay 454gm

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Aztec Secret, Indian Healing Clay 454gm

Offers deep pore cleansing to keep skin squeaky clean and clear

Helps to minimize breakouts, enlarged pores and lighten blemishes

Free from additives and animal-derived ingredients

Product does not contain additives, fragrances, animal products

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

22% OFFFeatured

Veetgold Almond Super Whitening Body Repair Lotion, 300ml

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Veetgold Almond Super Whitening Body Repair Lotion, 300ml

Veet Gold Almond Super Whitening Body Repair Lotion is a luxurious, fast-acting formula that delivers visible results in just 7 days. This nourishing lotion is enriched with the goodness of almond oil and other natural ingredients to deeply hydrate and repair damaged skin. It works to lighten dark spots, even out skin tone, and promote a radiant, youthful complexion.

35 AED

10% OFFFeatured

Silky Cool Hot Oil Garlic Deep Conditioning Hair Treatment for Hair Growth 1000ml

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Silky Cool Hot Oil Garlic Deep Conditioning Hair Treatment for Hair Growth 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

13% OFFFeatured

Pastil Sunblock Orange 200ml

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Pastil Sunblock Orange 200ml

35 AED

GIFT SET

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8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

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Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

Soothes Skin Irritations: Effectively reduces redness, itchiness, and inflammation caused by eczema and psoriasis. Contains Azelaic Acid and Bisabolol for deep skin healing.
Restores Skin’s Natural Balance: Helps restore the skin’s physiological state, improving hydration and elasticity. Enriched with Allantoin and Gold for enhanced skin rejuvenation.
Provides Intensive Moisture: Hydrates dry, irritated skin while preventing moisture loss, leaving the skin soft and supple. Powered by Caprylic/Capric Triglyceride for deep moisturization.
Prevents Allergic Reactions: Calms allergic reactions and local inflammation with Glabra Root Extract, reducing redness and providing quick relief from skin discomfort.
Anti-Inflammatory and Healing: Targets inflammation and skin conditions with potent ingredients like Sclerotium Gum and Azelaic Acid, promoting smoother, healthier skin with regular use.

60 AED

8% OFFFeatured

Clini-Tone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Lotion + Soap

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Clini-Tone Radiant Vitamin C Body Butter Kojic + Glutathione Body Wash 1000ml

This premium 2-piece set from Clini-tone features a 1000ml Vitamin C-enriched body wash and a 400ml matching lotion, both infused with Kojic Acid, Glutathione, Orange extract, and Arbutin. Designed for all skin types, it delivers a radiant, luminous complexion while providing deep hydration and SPF 30 protection. Packaged in large, easy-to-use pump bottles, this duo transforms your daily routine into a spa-like glow experience.

370 AED

33% OFFFeatured

Creams, Tubes, Skin Care

Melano Civic Carrot Gel 40gm

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Melano Civic Carrot Gel 40gm

Skin lightening and even tone

-Soothing and calming the skin from itching and inflammation

-Ideal for all skin types.

Civic Lightening Cream with sunscreen helps clear skin from all these imperfections, such as

skin discoloration. age spots.

20 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

D.E.S 5.5 Lightening Unifying Body Oil Rich in Baobab Oil 70ml

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D.E.S 5.5 Lightening Unifying Body Oil Rich in Baobab Oil 70ml

This luxurious D.E.S 5.5 Complexion Unifying Body Oil is enriched with potent and natural Baobab oil to reduce scarring, correct imperfections and relieve all spots. Its lightweight, non-greasy texture is quickly absorbed and provides long-lasting brightness and clarity to your complexion. Use daily on the face, neck and bust, paying extra attention to areas where stubborn spots persist. For best results, use at bedtime. Your skin will be left feeling hydrated, nourished and radiant.

25 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Coco Musk 250ml

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Ella James Body Mist Coco Musk 250ml

25 AED

10% OFFFeatured

ODEON Strawberry Aloe Vera Face and Body Scrub 100ml

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ODEON Strawberry Aloe Vera Face and Body Scrub 100ml

DETAN SCRUB Experience the magic of our exfoliating scrub a potent tan removal scrub enriched with the goodness of strawberries This detan scrub effectively revitalizes helping to brighten your skin and restore your natural radiance

ANTIOXIDANT DEFENCE Our detan body scrub combines the powerful antioxidants of strawberries and aloe vera to shield your skin against environmental stressors effectively fighting premature aging and promoting a vibrant youthful appearance

NOURISHING STRAWBERRY EXTRACTS Indulge in the rejuvenating benefits of our strawberry body scrub enriched with real strawberry extracts This rich source of vitamins and antioxidants nourishes and revitalizes your skin unveiling a radiant and healthy glow

SOOTHING ALOE VERA The soothing effects of aloe vera in our detan bathing scrub provides relief to irritated skin making it an ideal body scrub for postsun exposure care

EXQUISITE EXFOLIATION Experience the rejuvenating power of our exfoliating body scrub the Strawberry Aloe Vera Scrub Enriched with fine natural Walnut exfoliating particles it delicately buffs away dead skin cells unveiling a smoother more radiant complexion

EVEN SKIN TONE Embrace the transformative effects of our strawberry body scrub where the natural AHA alphahydroxy acids in strawberries works to harmonize skin tone diminishing the visibility of dark spots and blemishes for a more balanced complexion

45 AED

11% OFFFeatured

Creams, Face Cream, Skin Care

Skin Doctor Alpha Arbutin Brighteing Face Cream 100ml

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Highlights:

Skin Doctor Alpha Arbutin Brighteing Face Cream 100ml

Promotes skin elasticity and flexibility while minimizing wrinkles and fine lines.

Skin Doctor Alpha Arbutin Brightening Face Cream deeply nourishes the skin while helping to reduce dark spots and even out skin tone. Its rich yet non-greasy formula hydrates, smooths, and enhances radiance, leaving the skin soft, supple, and glowing.

Key Benefits:
• Helps fade dark spots and discoloration
• Brightens and evens skin tone
• Deeply hydrates and nourishes
• Suitable for daily use on all skin types

How to use:

Take a small mount of face cream and gently massage it into your skin in circular motions. Be sure to cover your entire face, including your neck until absorbed.

40 AED

29% OFF

Perfect White Lightening Serum 30ml

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Highlights:

Perfect White Lightening Serum 30ml

Effectively erases pigment spots

Refines the skin’s texture

Additional skin care to the lotion and cream

Makes your complexion brighter and more even

25 AED

18% OFFFeatured

EZColor For Women Natural Shades 1N Natural Black Permanent 80gm

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EZColor For Women Natural Shades 1N Natural Black Permanent 80gm

Bigen Easy Color for Women’s Natural Shades include a range of natural-looking options for excellent gray coverage. Designed without lifting function, these shades are a lot less damaging than most permanent color kits, which remove your natural color pigments before depositing dyes into the hair. The full kit and non-drip cream gives you maximum control, whether it’s root touch up or full head coloring. In addition, our innovative tube packaging allows you to use what you need and store the remaining for future use, so that maintaining full coverage is always quick, easy, and economical! The stain-free formula is fast-acting, in just 10 minutes, and gives you high performance without compromising the quality of your hair.

45 AED

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Skin Doctor Hand Balm Cream 50ml

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Skin Doctor Vitamin C Brightening Soothing Gel 300ml

Ideal soothing gel for a radiant and bright skin.

Skin Doctor Vitamin C Brightening Soothing Gel is the ideal soothing gel for a radiant skin; reduces dark spots, tightens pores, brightens the skin and gently protects the skin from pollution.

How to use:

Scoop out an appropriate amount of the gel with your fingers. Steadily and smoothly massage over face and body with smooth circular motions, specially onto rough and dry areas. Use regularly for best results or as often as needed.

25 AED