Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Cleansers, Skin Care

Vitamin White Gold 24 Carat Lotion Cleanser 50ml

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Vitamin White Gold 24 Carat Lotion Cleanser 50ml

Vitamin White GOLD body lotion is a repairing and anti-impurity complex. It offers the face delicious comfort with preserved brown skin and complexion.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

30 AED

10% OFFFeatured

Lotion, Skin Care

Joji Secret Young Night Of The Crescent Perfume Body Primer Lotion 50gm

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Joji Secret Young Night Of The Crescent Perfume Body Primer Lotion 50gm

The Joji Night of the Crescent Perfume Body Primer Lotion is a 3-in-1 lightweight lotion that combines deep hydration, skin smoothing, and a lasting alluring scent. Its formula preps and primes the skin, helping fragrance adhere longer while leaving a soft, radiant finish. Available in a convenient 50ml sachet, it is made in Thailand.

Key features:

• 3-in-1 formula: hydrates, smooths, and enhances fragrance longevity

• Lightweight body primer lotion that preps the skin

• Helps fragrance last longer on the skin

• Smooths skin texture for a soft, even finish

• Features an alluring perfume scent

• Compact 50ml sachet format for convenience

• Made in Thailand The product is presented in a travel-friendly spout sachet packaging, making it easy to dispense and carry. The packaging features a purple-toned design inspired by a perfume bottle aesthetic, reflecting the product’s “Night of the Crescent” theme. As a body primer lotion, it is designed to be applied before perfume to enhance scent retention and prepare the skin’s surface.

45 AED

20% OFFFeatured

Moroccan Oil Organic Soap Rosemary 100gm

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Moroccan Oil Organic Soap Rosemary 100gm

The Moroccan Oil Organic Soap with Rosemary is a refreshing and rejuvenating soap bar that provides a natural cleanse with the added benefits of Moroccan oil and organic rosemary extract.
This soap gently cleanses and nourishes your skin while offering a soothing, aromatic experience.
Rich with rosemary essential oil that infuse moisture and reveals a healthy, younger looking skin.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Sage – rich in Calcium and Vitamin A known for removing the top layer of dead skin.
Rosemary Oil – an essential Oil that helps in infusing the skin with moisture.

20 AED

7% OFFFeatured

Dr Meinaier Peach Whitening Sugar Scrub 650gm

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Dr Meinaier Peach Whitening Sugar Scrub 650gm

The DR. Meinaier Peach Sugar Scrub is a gentle exfoliating scrub infused with peach extracts and fine sugar granules. Designed to remove dead skin cells, it leaves skin soft, smooth, and refreshed. This scrub not only polishes the skin but also provides hydration, making it suitable for achieving a radiant, healthy-looking glow. Ideal for all skin types.

65 AED

20% OFFFeatured

Creams, Tubes, Skin Care

QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

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QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections.
Rich of the best toning plants and the sea benefits power, this cream will give a real clarity and a deep moisturisation to your skin and soft to the touch. USE: In the evening, after perfectly cleansing your skin with the QEI+ soap, apply the cream on the dark areas with gently massages for a good penetration.

120 AED

10% OFFFeatured

Scrubs, Skin Care, Tubes

Kenta Moroccan Lightening Scrub for Face and Body 500gm

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Kenta Moroccan Lightening Scrub for Face and Body 500gm

Kenta Moroccan Face and Body Scrub is an innovative cosmetic treatment that combines ancient Moroccan traditions with modern skincare techniques. This scrub features a unique formula containing natural ingredients that help remove dead skin cells and deeply cleanse the skin, leaving it noticeably smooth and radiant. Used to exfoliate the face and body, this scrub helps improve skin texture and brighten it, leaving it looking brighter and more vibrant. Recommended for use as part of your weekly skincare routine for best results.

Benefits and Features:

Effective exfoliation removes dead skin cells and impurities, helping to rejuvenate and improve skin texture.

Skin lightening helps even out skin tone and lighten dark areas with regular use.

Natural formula containing safe and gentle natural ingredients.

Suitable for all skin types, tested to suit all skin types, including sensitive skin.

Improves absorption of other products: Prepares the skin for better absorption of moisturizers and other products after exfoliation.

Blackhead removal Helps cleanse pores and remove blackheads, leaving skin with a clearer appearance.

A relaxing experience that provides a unique Moroccan bath experience that helps relax and rejuvenate.

45 AED

5% OFFFeatured

Clovate Brightening Face Cream Jar 50gm

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Clovate Brightening Face Cream Jar 50gm

Our light and creamy Clovate Brightening Face Cream is formulated with a safe and effective Arbutin Complex that reduces dark brown spots while hydrating and protecting against free radicals. It promotes a luminous complexion and restores soft, smooth, and even-toned skin.

Directions: Gently massage a small amount onto dampened face and neck. Rinse thoroughly with water.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

105 AED

14% OFFFeatured

Creams, Tubes, Skin Care

Beneks Fashion Fair Cream 25g

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Beneks Fashion Fair Cream 25g

Beneks Fashion Fair Fast Action Cream works as a lightening cream to mask imperfections and blemishes as well as an inflammatory treatment. As an inflammatory treatment, Fashion Fair is composed of Clobetasol propionate for the treatment of dermatisis/ eczema, Psoriasis and Lichen.

30 AED

5% OFFFeatured

PanOxyl Acne Foaming Wash 10% Benzoyl Peroxide Maximum Strength 156gm

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PanOxyl Acne Foaming Wash 10% Benzoyl Peroxide Maximum Strength 156gm

Do you suffer from acne? This PanOxyl foaming wash is the perfect solution.

It contains benzoyl peroxide, an antibacterial ingredient, for clear skin.

It helps reduce existing acne and prevents the formation of new ones to give you perfect skin.

A soap-free skin cleanser formulated with 10% benzoyl peroxide, the highest concentration without a prescription, that helps fight acne bacteria and reduce inflammation.
Fights acne on the face, chest and back.
Kills more than 99% of acne-causing bacteria.
Effective and fast result.
Recommended by dermatologists.
Gentle formula on the skin.
Contains moisturizing ingredients, including glycerin.
Deeply cleanses pores.

95 AED

10% OFFFeatured

Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract 100ml

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Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract 100ml

Restores moisture, softens feet, repairs and protects skin.

Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract is a deeply moisturizing cream that is enriched with shea butter to soften feet, while repairing and protecting skin. It restores skin’s softness, moisture balance and helps keep dry patches from coming back. Together with the aloe vera extract that leaves your feet fresh and clean.

45 AED

PRODUCTS ON SALES

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17% OFFFeatured

Bar Soap, Skin Care

Moroccan Oil Moroccan Bath Soap Grace Ward 250ml

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Moroccan Oil Moroccan Bath Soap Grace Ward 250ml

The Moroccan Oil Moroccan Bath Soap Grace Ward is a luxurious soap designed to provide a rich, nourishing experience for your skin.
Infused with Moroccan oil, it cleanses while replenishing moisture and offering a beautifully refreshing scent.
Prevent dust release during handling and product application and make the product environmentally friendly.
100% natural moroccan soap for all skin type
Contains: Jar with Box & Gloves This Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.
The rich content of Olive oil helps to promote smooth & radiant complexion. Combined with the calming, floral aroma of Jasmine for more relaxing bath experience.

25 AED

14% OFFFeatured

Yong Chin Whitening Face Wash with Watermelon Extract 100ml

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Yong Chin Whitening Face Wash with Watermelon Extract 100ml

Deeply cleanses and hydrates for a radiant skin.

YC Whitening Face Wash with Watermelon Extract is specially formulated to leave your skin feeling energized and smooth. Rich in lycopene and a vitamin complex, it cleanses without drying out your skin. This face wash removes excess oil and dirt, reduces redness, and combats wrinkles and irritation, all while providing balanced hydration. Your skin will look healthy, bright, and youthful.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

17% OFFFeatured

Spot Corrector, Skin Care

Gold Skin Spot Corrector with Argan Oil 38gm

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Gold Skin Spot Corrector with Argan Oil 38g

GOLD SKIN Spots Corrector helps fade spots on the skin (elbows, phalanges, armpits). Used as a complement to the GOLD SKIN body care range, your complexion will regain a uniform appearance and your skin will feel smooth.

Product benefits

Helps fade spots.

Reduces and prevents skin imperfections.

Evens out the skin tone.

How to use

Apply the GOLD SKIN patches of day and night onto your elbows, phalanges and underarms. Then gently massage on the parts where spots persist.

To be used in addition to the body care range.

25 AED

9% OFFFeatured

Pure White Gold Glowing Lightening Lotion 400ml

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Pure White Gold Glowing Lightening Lotion 400ml

Pure white gold glowing lotion Pure White Gold Glowing is concentrated with 6 precious vegetal oils {Argan, Macadamia, Hazelnut, Carrot, Sweet Almond and Camellia} combines active ingredients enriched with plant extracts and antioxidant properties of vitamin E. To Brighten your body

50 AED

15% OFFFeatured

Pr. Francoise Bedon Exfoliating Lightening Soap Puissance 200gm

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Pr. Francoise Bedon Exfoliating Lightening Soap Puissance 200gm

Pr. BEDON® PUISSANCE SOAP Scrub Exfoliating: is a soap of vegetable gumming to the apricot’s core, specially formulated for the hygiene of the body.

It’s a soap of beauty which purifies skin delicately. It’s innovative, rich and consistent formula cleans, hydrate and scents your skin carefully. This soap clears up your dye and leaves your skin soft, smooth, healthy and luminous.

Direction for us: To use the soap every day while letting act the credits during one minute, then to rinse with water.

55 AED

25% OFFFeatured

Carrot Magic Exclusive Whitening Extra Body Milk SPF 60 500ml

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Carrot Magic Exclusive Whitening Extra Body Milk SPF 60 500ml

Carrot Magic Exclusive Whitening Face & Body Milk is a skin-brightening and moisturizing formula developed for both the face and body. Formulated with Glutathione, Carrot, Hyaluronic Acid, and Kojic Acid, it helps improve the appearance of uneven skin tone while keeping the skin hydrated, soft, smooth, and radiant.

The formula combines brightening ingredients with moisturizing skincare to help improve the appearance of dullness, dark areas, and uneven-looking skin. Hyaluronic Acid supports skin hydration, while the combination of Carrot, Glutathione, and Kojic Acid provides targeted brightening care for a clearer and more luminous-looking complexion.

The product is labeled Hydroquinone Free and features SPF 60 PA+++ for added daytime sun protection. Its face-and-body formulation makes it suitable for an everyday skincare routine.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Helps improve the appearance of dark spots and discoloration.
• Provides moisturizing care for the face and body.
• Formulated with Glutathione.
• Contains Carrot.
• Contains Hyaluronic Acid for hydration.
• Formulated with Kojic Acid.
• Helps promote smoother and softer-looking skin.
• Supports a radiant and more even-looking complexion.
• SPF 60 PA+++ sun protection.
• Hydroquinone Free.
• Suitable for face and body.

Directions for Use:Apply an appropriate amount to clean, dry skin and massage gently until fully absorbed. Use consistently as part of your daily face and body skincare routine. When using during the daytime, apply generously to exposed areas and follow appropriate sun-protection practices. Avoid contact with the eyes and broken or irritated skin. Discontinue use if irritation occurs. For external use only.

150 AED

8% OFFFeatured

Conditioner, Hair Care

Creme Of Nature Strength and Shine Leave In Conditioner 250ml

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Creme Of Nature Strength and Shine Leave In Conditioner 250ml

Strengthening protein complex to protect against damage and heat styling. Moisturizes hair, adds Exotic Shine, detangles and provides protection. Revitalizes chemically treated hair from inside out. Infused with argan oil from Morocco.

Instructions For Use

This is a two-phase formula. To activate ingredients, shake conditioner well before using. Spray throughout damp or dry hair as needed. Do not rinse. Style as usual.

60 AED

5% OFFFeatured

Silky Cool Coconut Shampoo 5Litre

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Silky Cool Coconut Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

22% OFFFeatured

Bio Claire Lightening Body Cream 300ml

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Bio Claire Lightening Body Cream 300ml

The lightening cream without hydroquinone Bio Claire stimulates the skin lightening process in a natural way while ensuring the complete elimination of skin imperfections. Thanks to its natural Bio-Vegetal activator, the skin becomes healthy and luminous.

35 AED

10% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

African Pride Dream Kids Olive Miracle Detangling Moisturizing Leave-In Conditioner 425gm

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African Pride Dream Kids Olive Miracle Detangling Moisturizing Leave-In Conditioner 425gm

African Pride Dream Kids Olive Miracle Detangling Moisturizing Leave-In Conditioner is an excellent hair care option for children of color. It has properties that help manage tangles, and it helps improve softness while boosting shine. This African Pride conditioner gives you more control over your hair, so that it’s easier to style. Application is easy and simple, so you can get on with your day. It features olive oil and other herbal extracts for natural effectiveness. Apply it to your hair while it’s still wet from shampoo and leave it in.

45 AED

GIFT SET

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14% OFF

Hair Care

PrettyBe After Shave Balm For Men 400ml

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PrettyBe After Shave Balm For Men 400ml

30 AED

13% OFFFeatured

Skin Doctor Cucumber Hydrating Soothing Gel 300ml

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Skin Doctor Cucumber Hydrating Soothing Gel 300ml

Skin Doctor Cucumber Hydrating Soothing Gel helps promote natural moisture balance & replenishes the skin hydration to prevent roughness and dryness. This gel calms the skin after sun exposure. Suitable for all skin types.

How to use:Scoop out an appropriate amount of the gel with your fingers. Steadily and smoothly massage over face and body with smooth circular motions, specially onto rough and dry areas. Use regularly for best results or as often as needed.

35 AED

4% OFFFeatured

Oserth Fortify Shampoo 300ml

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Highlights:

Oserth Fortify Shampoo 300ml

Fortify Shampoo gently cleanses while delivering a potent blend of plant actives to refresh the scalp and create optimal conditions for fuller-looking hair.

• Clarifies Without Stripping: Mild cleansers remove buildup while maintaining scalp’s natural moisture balance
• Scalp Revival: Menthol and aloe vera provide an immediate cooling sensation to soothe irritation
• Hair-Thickening Effect: Apigenin and panthenol help reinforce hair density at the roots
• Clean Formula: Free from sulfates, parabens, and harsh irritants
• Invigorating scent: boasts a fresh scent, harmonizing ripe pink pomelo, lemongrass, and verbena with the cool notes of peppermint, spearmint, and snow crystals.Refresh your haircare routine with this invigorating, plant-powered cleanse.

115 AED

10% OFFFeatured

Hair Care, Hair Cream

Reborn Hot Oil Cream with Cobra 1000ml

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Highlights:

Reborn Hot Oil Cream with Cobra 1000ml

Nutrient-rich herbal concoctions keep your hair and scalp in tip-top condition. REBORN BEAUTY The collection of Hot Oil Treatment creams nourishes and deeply restores capillary fibre. Repairing, stimulating and regenerating, it protects against the damaging effects of environmental stresses. This rich and silky cream leaves your hair strong, shiny, soft, and smooth.

45 AED

18% OFFFeatured

Dr. Teal’s Shea Sugar Scrub Citrus 538gm

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Dr. Teal’s Shea Sugar Scrub Citrus 538gm

Dr Teal’s® Shea Sugar Body Scrub is formulated with Shea Butter, Vitamin C, Sugar, and Essential Oils to exfoliate and smooth skin. Citrus essential oils helps uplift your mood, while shea butter, orange oil and avocado oil leave the skin moisturized.

Suggested Use

Massage Dr Teal’s® Shea Sugar Body Scrub into wet skin in circular motions, focusing on rough, dry areas. Rinse thoroughly. Great for use in bath or shower, or as a hand scrub.

45 AED

33% OFFFeatured

Yoko Lavender Spa Milk Salt 300g

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Yoko Lavender Spa Milk Salt 300g

Spa salt scrub Lavender recipe With extracts from lavender and milk Helps relax and nourish the skin. Helps shed old skin cells. Ready to reveal new, noticeably whiter skin.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

10 AED

3% OFFFeatured

Pr. Francoise Bedon Royal Body Lightening Gel Royal Luxe 200ml

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Pr. Francoise Bedon Royal Body Lightening Gel Royal Luxe 200ml

Extra strength multi-vitamin formula lightens and helps reduce dark areas of the skin especially focusing on knees and elbows. Skin is left silky, clear and luminous complexion.

165 AED

10% OFFFeatured

Fruit Of The Wokali 24-Hour Rejuvenating Body Cream With Shea Butter, Avocado And Bergamot 500ml

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Fruit Of The Wokali 24-Hour Rejuvenating Body Cream With Shea Butter, Avocado And Bergamot 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter, Avocado and Bergamot

Product type: Rejuvenating body lotion / 24h ultra-hydrating treatment

Main ingredients:

Shea Butter: Provides a repairing base that intensely nourishes and improves elasticity.
Avocado Oil: Rich in fatty acids and vitamins A, D and E, which penetrate deeply to regenerate dry skin.
Bergamot Essence: Provides antiseptic properties and a refreshing citrus aroma that helps to revitalize and rejuvenate the appearance of the skin.

Main benefits:

Hydration and Rejuvenation: A balanced formula that not only moisturizes, but works gently to restore youth to dull skin.
24 Hour Deep Nutrition: Offers continuous relief from tightness, keeping skin protected from external agents throughout the day.
Premium Softening Formula: Designed to transform the texture of dry skin, leaving it noticeably more supple, soft, and elastic.
Healthy Glow: Enhances the body’s natural radiance without leaving a greasy feeling, thanks to its fast-absorbing texture.
Sensory Stimulation: Its pleasant and refined fragrance combines creamy notes with citrus touches to stimulate the senses with every application.

45 AED

17% OFFFeatured

Diamond Glow Elegant Whitening Treatment Cream 50gm

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Diamond Glow Elegant Whitening Treatment Cream 50gm

Lightening Strength: Maximum Strength – Strongest Lightening for Maximum Results

Diamond Glow Elegant Whitening Treatment Cream is a rich, nourishing facial moisturizer formulated for those seeking maximum visible lightening results while maintaining soft, comfortable skin. Infused with Amla and Dandelion Extracts, and combined with Alpha Arbutin, Kojic Acid, Vitamin C, and Licorice Extract, this intensive formula helps visibly lighten stubborn discoloration, improve the appearance of uneven skin tone, and promote a brighter, more radiant complexion.

Enriched with moisturizing emollients, antioxidants, and skin-conditioning ingredients, it helps replenish hydration while improving skin texture and maintaining softness. With continued use, skin appears visibly brighter, smoother, more even-toned, and naturally radiant with a healthy, youthful-looking glow.

125 AED

20% OFFFeatured

A Bonne Acne White Silky Salt Scrub Mangosteen & Centella 350gm

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A Bonne Acne White Silky Salt Scrub Mangosteen & Centella 350g

A 2in1 Acne White Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt gently exfoliate to help unclog pores for skin that looks smoother and brighter without skin irritation.

* Mangosteen Peel Extract is the natural antibacterial properties help to treat acne. It has the power to mattify the skin to create a healthy complexion.

* Centella Extract its soothing, antibacterial, and inflammatory properties, help to reduce redness and give healthy.

* Arbutin can reduce melanin and gives a brighter , smoother skin.

✔ Whitening Arbutin

✔ Premium Micro Salt

Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

20 AED