Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

American Dream Cocoa Butter Original Lotion 473ml

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American Dream Cocoa Butter Original Lotion 473ml

An all over body lotion to massage in to dry to extra dry skin.

Restores balance to the skins barrier to lock in moisture

For best results apply just after bathing

If you want to take skin from dry & flaky to fabulously silky, indulge it with Cocoa Butter Original. Boasting a new and enhanced formula which includes ultra moisturising, ethically sourced cocoa butter, softening shea butter and Vitamin E, this non-greasy, bestselling butter simply melts into skin.

An antioxidant powerhouse to protect the skin from environmental damage which causes skin ageing, dark patches, and dullness. Smooth away stretch marks, fine lines and blemishes and help keep skin healthy and youthful looking.

45 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Skin Care, Make Up

Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

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Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

Lady Diana’s Aloe Vera enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15 AED

17% OFFFeatured

Skin Doctor Strawberry Hand Cream 100ml

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Skin Doctor Strawberry Hand Cream 100ml

Indulge your hands with the sweet softness of strawberry extract. Touchable soft, irresistibly smooth, perfect for all types of skin.

How to use

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

Ingredients

25 AED

10% OFFFeatured

Secret Nature Argan Oil Moisturizing Lotion 350ml

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Secret Nature Argan Oil Moisturizing Lotion 350ml

The secret natural milk with argan oil has been designed to give your skin a significantly more radiant and luminous complexion.

It very quickly reduces your hyperpigmentation spots and helps prevent their appearance.

Its formula concentrated in argan oil acts gently and effectively to even out and clarify the complexion.

Enriched with plant extracts, the secret natural milk with argan oil hydrates, protects and allows your skin to maintain all elasticity without leaving a greasy film.

It will leave your skin silky, soft to the touch and radiant with beauty, giving it a pleasant feeling of freshness.

45 AED

29% OFFFeatured

Alattar Nourishing and Whitening Facial Wash With Milk 125ml

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Alattar Nourishing and Whitening Facial Wash With Milk 125ml

Al Attar Face Wash is highly nourishing for the skin. Its formula is specially designed to moisturize your skin. It is enriched with milk extract. It helps get rid of dirt and residue. It helps prevent and control the build-up of excess oils. It restores the natural moisture balance of your skin. The skin appears clean, youthful-looking, and hydrated.

Benefits and features:

Deep moisturizing of facial skin by containing lactic acid, which acts as a natural exfoliator of dead skin and gives the skin clarity and natural whiteness.
Renewing dead skin cells, alleviating pigmentation, and reducing skin dryness
It cleanses the skin of oils and impurities stuck to the skin that oily skin suffers from
Treating sunburn due to the abundance of milk with antioxidants that help moisturize the skin and soothe inflammation
Ultra-light formula that absorbs quickly from the skin and keeps the skin moisturized and soft.
Deep moisturizing of the skin even after repeated washing due to the improved formula of this lotion.

How to use:

Take a small amount daily regularly and apply to your hands. Use more if needed.

Warnings:

Keep it out of reach of children. For external use only.

Avoid contact with eyes. In case of contact, rinse well with water.

Store at room temperature (less than 25 degrees Celsius).

25 AED

20% OFFFeatured

Eye & Lip Care, Lipstick, Skin Care, Make Up

Yong Chin Essential Lip Care 3.8gm

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Yong Chin Essential Lip Care 3.8gm

YC Essential Lip Care is a rich and intensive moisturizing lip care that helps nourish, provides long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips feeling soft, looking smooth and healthy younger.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Horse Oil Miracle Lightening and Moisturizing Oil 100ml

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Disaar Honey Miracle Lightening and Moisturizing Oil 100ml

Disaar Honey Miracle contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

25% OFFFeatured

Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

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Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

INSTAWHITE soap, with egg yolk, an excellent active ingredient rich in essential nutrients, is a clarifying treatment that effectively combats dark spots, blackheads, and blemishes. This soap is extremely beneficial for the skin, deeply nourishing it and leaving the complexion visibly brighter.

15 AED

11% OFFFeatured

Cetaphil Gentle Skin Cleanser Face & Body Wash 473ml

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Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

A light-weight non-greasy lotion specifically formulated with Avocado Oil to restore and hydrate sensitive or dry skin. Cetaphil Moisturising Lotion is clinically proven to fully restore the skin’s natural moisture barrier in just 1 week. n. Quick absorbing and long-lasting formulation leaves skin soft and soothed. With Niacinamide, Panthenol and Vitamin E.

85 AED

14% OFFFeatured

Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

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Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

30 AED

PRODUCTS ON SALES

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7% OFFFeatured

Scrubs, Skin Care

Dr Meinaier Shea Coffee Whitening Sugar Scrub 650gm

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Dr Meinaier Shea Coffee Whitening Sugar Scrub 650gm

Exfoliating dead skin aging to soften, help purify the skin remove dirt and impurities, filling the skin sm0oth and supple texture. Deeply nourish and balance skin’s hydration to help restore skin’s natural glow. This Sugar Scrub is paraben free, vegan, sulfate free, alcohol free, contains no formaldehyde donors, has a no-slip formula and long-lasting fragrance. Coconut Oil is known to help moisturize and soften skin. Lime helps with a brighter-looking complexion, while polishing skin by removing dead skin cells. Sugar is a natural exfoliant that effectively polishes away dead skin while helping to boost circulation to the skin surface.

65 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Clairissime Pure Glycerin 200ml

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Clairissime Pure Glycerin 200ml

Clairissime is 100% plant-based. It restores lost moisture to dry skin and protects against environmental influences such as cold and sun. It can also be used for baby and infant care.

70 AED

17% OFFFeatured

Extreme White 5Days Fairness Beauty Cream

Face Cream, Skin Care, Spot Corrector

Extreme White 5Days Fairness Beauty Cream

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Extreme White 5Days Fairness Beauty Cream

Extreme White 5Days Fairness Beauty Cream

Extreme White Beauty Cream is described as helping to whiten the skin, reduce dryness, freckles, dark spots, dark circles around the eyes, and acne marks, while helping to even the skin tone. The product is described as a special formula extracted from natural herbs that makes the skin look fresh and attractive within a few days of use.

Key ingredients/claims:

Aloe Vera: Described as a natural moisturiser that helps reduce roughness and leaves skin soft and gentle.
Avocado & Honey: Described as an oil-control formula intended to help protect against acne, pimples and blackheads and promote clearer-looking skin.
Multivitamins: Described as helping reduce fine lines, wrinkles and signs of ageing.

Indication: The page describes the cream as being intended for skin whitening and providing an even skin tone. It recommends performing a patch test before using a new product.

Ingredients listed: Disodium EDTA, Allantoin, Dimethicone, Parsol OMC, Propylene Glycol, Titanium Dioxide, Beeswax, Paraffin Wax, Mineral Oil, Kojic Acid Dipalmitate, Fragrance, Ozokerite Wax, Octadecanoic Acid, Cetyl Alcohol, Deionized Water, Zinc Oxide, Alpha Arbutin and Vitamin B6.

Directions: The page instructs users to clean the skin before bedtime with Extreme White Beauty Soap, pat dry, apply a small amount of the cream to dry skin and massage in circular motions. It then recommends rinsing in the morning with the Extreme White Beauty Soap.

25 AED

14% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Disaar Vitamin C Deodorant & Antiperspirant Roll On Stick 50ml

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Disaar Vitamin C Deodorant & Antiperspirant Roll On Stick 50ml

This whitening underarm cream is enriched with a variety of extracts that effectively fade dull underarms, whiten the skin, remove odor, moisturize, and keep the skin fresh and soothed with a pleasant fragrance.

It is a rapid and effective solution for achieving brighter and smoother underarms.

The cream is easy to apply and absorbs quickly, leaving no sticky residue. With regular use, it helps to lighten dark underarms and improve overall skin tone.

30 AED

13% OFFFeatured

Skin Doctor Saffron Whitening Scrub For Face & Body 500gm

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Skin Doctor Rose Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Rose which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

20% OFFFeatured

RDL Kojic Whitening Soap 150g

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RDL Kojic Whitening Soap 150g

Feel a noticeably whiter and vibrant skin with RDL Kojic Whitening Soap. It contains kojic acid which is a very effective whitening agent, and enhanced with orange peel extract to reveal a lighter and refreshing glow of the skin.

20 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Glow And Clean Beauty Cream 30gm

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Glow And Clean Beauty Cream 30gm

Original Whitening Glow & Clean Beauty Cream is the only cream that cleans pimples, wrinkles, marks, hives even dark circles under the eyes and turns your skin white. Skin Whitening Cream makes you so much looking gorgeous that you wont believe.

30 AED

8% OFFFeatured

Moisturizers, Oils & Moisturizer, Tubes, Skin Care

LightenUp Anti-Aging Intense Moisturizer 200ml

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LightenUp Anti-Aging Intense Moisturizer 200ml

Indulge in our LightenUp Anti-Aging Intense Moisturizer, a nourishing treat that deeply hydrates your skin, leaving it supple, renewed, and irresistibly soft. With its rich and buttery texture, this moisturizer is specially formulated with over 75% Shea Butter, complemented by the power of Vitamin E and natural oils. Together, they work harmoniously to improve skin texture, fortify against dryness, and minimize the visible signs of aging.

Directions: For silky-smooth skin, generously apply the moisturizer to your entire body in the morning and evening.

110 AED

8% OFFFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Sunny Isle Jamaican Black Castor Oil Pure Butter with Tea Tree Oil 118ml

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Sunny Isle Jamaican Black Castor Oil Pure Butter with Tea Tree Oil 118ml

Sunny Isle Jamaican Black Castor Oil is now… Pure butter! The Sunny Isle brand is the first ever to convert Jamaican Black Castor Oil into Pure Butter!

The conversion of Jamaican Black Castor Oil into Pure Butter Is Revolutionary and the first of its kind. 100% natural. Zero fillers added. Enjoy all the benefits of JBCO Pure Butter with the restorative essence of Tea Tree Oil.

55 AED

13% OFFFeatured

Donkey Milk Facial Serum Blue 50ml

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Donkey Milk Facial Serum Blue 50ml

Donkey Milk Facial Serum, a luxurious, nutrient-rich formula designed to revitalize and restore your skin. Infused with natural Vitamin E, collagen, and donkey milk, this serum addresses multiple skin concerns, including hydration, firmness, and brightness. Perfect for all skin types, it’s a gentle yet effective solution for radiant, youthful skin.

Key Benefits:

Anti-Aging: Reduces the appearance of fine lines and wrinkles, promoting a smoother, more youthful complexion.
Deep Hydration: Provides intense moisture, leaving skin soft, supple, and deeply nourished.
Brightening Effect: Improves skin tone and boosts radiance, revealing a natural glow.
Firming: Enhances skin elasticity for a firmer, lifted appearance.
Natural Ingredients: Enriched with donkey milk, Vitamin E, and collagen for gentle yet powerful care.

Features:

Donkey Milk: Packed with vitamins and nutrients to nourish and revitalize the skin.
Vitamin E: Provides antioxidant protection and supports skin repair.
Collagen: Improves skin elasticity and minimizes signs of aging.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.
Gentle on Skin: Suitable for all skin types, including sensitive skin.

35 AED

GIFT SET

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11% OFFFeatured

Lotion, Skin Care

Pure Carrot Bio Balance Carrot Oil Whitening Lotion 450ml

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Pure Carrot Bio Balance Carrot Oil Whitening Lotion 450ml

Pure Carrot Bio Balance Carrot Oil Whitening Lotion is formulated with plant-based Carrot oil that helps to lighten as well as help prevent the formation of aging that occurs in skin cells. Also rich in hydrating emollients that guarantee you a softer, moisturized skin. With use, skin is fairer and uniformed.

85 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Dhin Dhin Exfoliating Shower Gel Oud Fashion Essence 750ml

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Dhin Dhin Exfoliating Shower Gel Oud Fashion Essence 750ml

Enriched with micro particles for efficient cleansing

Infused with a long-lasting masculine fragrance

Suitable for face, body and hair

Skin compatibility dermatologically approved

45 AED

12% OFFFeatured

Some By Mi Galactomyces Pure Vitamin C Glow Toner 200ml

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Some By Mi Galactomyces Pure Vitamin C Glow Toner 200ml

Toner’s glamorous daily skin care gives skin an unparalleled brightness to contain 88% glacomase and 1% pure vitamin C.

It has dual effectiveness for skin lightening and wrinkle treatment, antioxidant and reduces signs of ageing by containing highly effective ingredients such as niacinamide, Korean plant extracts and 10 different types of vitamins.

Reduces wrinkles and fine lines in the skin.
Improves and opens the color of dull skin.
Keep skin hydrated for a long time.
Improves the texture and appearance of the skin.
Suitable for all skin types especially sensitive.

ngredients:

Glactomase

88% makeup lightens dark spots and adds to skin regeneration because it helps peel dead skin cells, eliminating traces of grains, prominent scars, spots and pigmentation spread on the skin surface.

Vitamin C for skin

Concentrated 1% protects against the effect of contamination on the skin, reduces inflammation, protects against UV damage and enhances the barrier function of the skin and increases the production of collagen for the skin and unites its color.

10 types of vitamins

A formula rich in skin-nutritious vitamins to maintain the health and integrity of the skin barrier and to balance the moisture and flexibility of the cells.

150 AED

20% OFFFeatured

Body Mist, Deodorants & Antiperspirants, Fragrances

Lady Diana Peaches Perfumed Body Spray Long-Lasting Freshness 200ml

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Lady Diana Peaches Perfumed Body Spray Long-Lasting Freshness 200ml

The secret of Long lasting Lady Diana Peaches Deo made from natural Peaches to keeps you fresh all day long. Buy whole this natural scent is a bit lighter, sweeter, and more effective to feel good all day long.

20 AED

11% OFFFeatured

Lotion, Tubes, Skin Care

New Light Lightening Cream with Zaban Extracts 300gm

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New Light Lightening Cream with Zaban Extracts 300gm

The benefits of NEW LIGHT Zaban Super-Fast Skin Brightening Cream: Body and hand cream enriched with Zaban & Bearberry Extracts. Acts as a Moisturizer and Protect against Weather Sensitive Skin It renews surface layers and eliminates dead cells through the combined action of natural extracts and salicylic acid. From the first application, the skin will be soft, smooth, and gently scented. The skin is supple and luminous, the complexion uniform and radiant. Hydrated, plumped, and smoothed, the skin regains its youth.

40 AED

13% OFFFeatured

Pastil Advanced Therapy Cream Pink 300ml

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Pastil Advanced Therapy Cream Pink 300ml

35 AED

6% OFFFeatured

Bella White Gluta Glow Lightening Lotion with Glutathione 500ml

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Highlights:

Bella White Gluta Glow Skin Egyptian Milk is a specialized beauty lotion formulated to provide intensive skin care and radiance. Designed as a “Gluta terminal white” treatment, this product offers a pure natural formula that helps to transform the skin’s appearance. By incorporating this nourishing milk into your daily routine, you can address various skin concerns while promoting a healthier, more luminous complexion. Its advanced formula is tailored to deliver comprehensive benefits, ensuring your skin remains protected and revitalized through consistent, daily application.

Key Active Ingredients & Features

Pure Natural Formula: Crafted with a natural-based formula.
Sun Protection: Includes SPF 50 for defense against sun damage.
Glutathione Infusion: Formulated as a “Gluta terminal white” treatment.

Promised Benefits

Skin Unification: Helps to unify and even out the skin tone.
Super Skin Glowing: Promotes a radiant, glowing appearance.
Anti-Aging: Provides anti-aging benefits to help maintain youthful-looking skin.
Sunburn Protection: Formulated to help prevent or address sunburn.
Anti-Wrinkles: Works to minimize the appearance of wrinkles.
Anti-Stretch Marks: Assists in reducing the visibility of stretch marks.

How to Use

Apply the lotion daily to clean, dry skin.
Massage gently over the body until fully absorbed, paying extra attention to areas requiring targeted care.
Use consistently as part of your morning and evening skincare routine for optimal brightening and protective effects.

Suitable For

Individuals seeking to address hyperpigmentation, uneven skin tone, and signs of aging.
Those aiming for a more radiant, glowing, and protected complexion.

Storage Instructions

Store in a cool, dry place away from direct sunlight.
Ensure the pump is securely closed after each use to maintain product potency.

Important Information

For external use only; avoid direct contact with eyes.
If irritation occurs, discontinue use immediately.
Keep out of the reach of children.

Size

500ml

IngredientsGlutathione, Egyptian Milk, Papaya Extract, Vitamin C, Glycolic Extract, Niacinamide, Collagen, Citrus Extract.

150 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

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Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

So White Ant Mark Cream Helps to Reduce the number and size marks on your skin, Brighten and even out skin tone. It helps to reduce the appearace of acne marks …

25 AED

18% OFFFeatured

Bel Eclat Kenacol Oil 30ml

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Bel Eclat Kenacol Oil 30ml

Bel EClat Kenacol Oil is specifically for treating dark spots. Kenacol Oil is a Medicinal and lightening solution designed to improve and harmonize the complexion. What’s more, it helps in the treatment of skin lesions cause by harmful bleaching creams and is suitable for green vein and stretch marks , reducing swelling, redness and itching of the skin.

How to Use Bel Eclat Kenacol Oil

Introduce Kenacol Oil in small doses into a cleansing milk, mix and apply to problem area.

45 AED

Shower Gel, Skin Care

Infini Clear Clarifying Shower Gel Carrot Oil 500ml

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Highlights:

Infini Clear Clarifying Shower Gel Carrot Oil 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

35 AED