Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care, Tubes

Pr. Francoise Bedon DRM4 Miracle Carrot Lightening Cream 50ml

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Pr. Francoise Bedon DRM4 Miracle Carrot Lightening Cream 50ml

Consists of a formula made from plant extracts and carrot extract which acts in synergy to provide immediate long lasting hydration to your skin. Thanks to its high content of beta carotene and Vitamin A, your skin and epidermis gains a better protection against daily damages that your skin receives from pollution, wind, cold. The Vitamin E in its formula helps fight against free radicals, which are responsible for premature aging and wrinkle formation. Plants extracts in its formula help clarify your skin and restore its original brightness. DRM4 Carrot Lotion helps your skin regain the radiance and healthy appearance that it deserves.

180 AED

25% OFFFeatured

Double Dose Ultra Whitening Salt Body Scrub 5 Days Action 580gms

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Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

Are you looking for an advanced body scrub that harnesses the power of salt exfoliation combined with the nourishing benefits of carrot extracts for ultimate skin brightening? Discover Double Dose Molato Salt Body Scrub, expertly formulated with a potent Carrot 3X Action to effectively slough away dead skin cells, purify pores, and leave your skin brilliantly radiant.

45 AED

13% OFFFeatured

Joji Secret Young Bright & Shine Fluffy Salt Scrub 350gm

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Joji Secret Young Bright & Shine Fluffy Salt Scrub 350gm

Bright & Shine salt scrub helps gently exfoliate and renew the skin while enhancing natural radiance

Formulated with silky premium micro salt for smooth glowing skin after every use

Product Efficacy:

Helps remove dead skin cells gently
Supports enhancing skin brightness and glow
Improves overall skin texture and smoothness
Promotes a more even-looking skin tone
Helps purify pores and refine the complexion
Reduces dull and rough appearance
Leaves the skin feeling deeply refreshed
Suitable for weekly care for all skin types

Product Features:

Contains fine premium micro salt for effective exfoliation
Formula designed to support shine and glow
Easy-to-apply and rinse-off texture
Suitable for body use
Does not cause dryness when used properly
Large 350g size for regular use
Ideal for use once or twice weekly
Leaves the skin soft and radiant

How to Use:

Apply on wet skin
Take an appropriate amount and massage in gentle circular motions
Focus on dry or uneven areas
Rinse thoroughly with lukewarm water
Follow with a suitable moisturizer

35 AED

16% OFFFeatured

CeraVe SA Smoothing Cleanser 236ml

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CeraVe SA Smoothing Cleanser 236ml

CeraVe Renewing SA Cleanser provides gentle, non-irritating exfoliation without harsh microbeads that can scratch your skin. Suitable for use on your face and body as well as acne-prone skin, our salicylic acid cleanser not only exfoliates the skin, but with three essential ceramides, hyaluronic acid and niacinamide, it also helps soften and smooth the skin without disrupting its protective barrier. This formula is also non-comedogenic, fragrance-free and enriched with antioxidant vitamin D.

80 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Bronz Tone With Cocoa Butter Oil 50 ml

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Bronz Tone With Cocoa Butter Oil 50ml

Bronz Tone With Cocoa Butter Oil 50ml is a luxurious oil designed to give your skin a radiant and healthy-looking glow. The unique formula of cocoa butter helps to reduce the appearance of dark spots and even out your complexion, leaving you with a beautiful bronzed color. This oil is perfect for adding a subtle hint of color to your skin without looking artificial. The non-greasy formula is easy to use and absorbs quickly for a natural-looking finish. For best results, use this oil along with other products from the Bronz Tone range. Safe for use on all skin types, this oil is perfect for giving your skin a summery glow year-round.

30 AED

13% OFFFeatured

Love White Glutathione Whitening Serum 30ml

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Love White Glutathione Whitening Serum 30ml

35 AED

20% OFFFeatured

Jhalak Whitening Beauty Serum

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Jhalak Whitening Beauty Serum

Jhalak Whitening Beauty Serum is a revolutionary formula designed to transform your skin, providing a brighter, more youthful complexion. It features an ultra-concentrated formula that delivers remarkable results, resulting in a noticeable improvement in skin tone. The serum effectively lightens and brightens the complexion, resulting in a more luminous and even complexion. It also helps restore skin’s natural equilibrium, smoothing away dry lines and wrinkles, and actively fades dark spots for a more uniform and blemish-free complexion.

The serum is enriched with 100% natural botanical extracts that work in harmony with your skin. It effectively eliminates pigmented cells from surfacing, contributing to a more flawless and radiant appearance. The serum is powered by the exclusive power of the Beauty Icon, ensuring maximum energizing, nourishing, and skin-strengthening effects. Experience the transformation with Jhalak Whitening Beauty Serum and unlock your skin’s full potential.

20 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Lip Balm Enriched with Natural Strawberry 4.5gm

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Lady Diana Lip Balm Enriched with Natural Strawberry 4.5gm

Lady Diana’s Strawberry enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Clairissime Pure Glycerin 200ml

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Clairissime Pure Glycerin 200ml

Clairissime is 100% plant-based. It restores lost moisture to dry skin and protects against environmental influences such as cold and sun. It can also be used for baby and infant care.

70 AED

8% OFFFeatured

Lait Snapchat Diamant Bleu Serum 100ml

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Lait Snapchat Diamant Bleu Serum 100ml

Snapchat Lightening Serum is formulated with kojic + Arbutin concentrate and essential oils to lighten as well as moisturize your skin. For best results, use with Snapchat Lotion.

Snapchat Lightening Serum Ingredients

Glutathione, Olive Oil, Vitamin C, E, Q10, Adansonia, Aloe Vera, Snail Slime, Essential Multi-Oil, Hyaluronic Acid

110 AED

PRODUCTS ON SALES

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17% OFFFeatured

Bar Soap, Skin Care

Zero Tache Whitening & Exfoliating Soap with Egg Yolk Extract 200g

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Zero Tache Whitening & Exfoliating Soap with Egg Yolk Extract 200g

36 heures propre zero tache soap Is a deep cleansing and exfoliating face and body soap. It was made with the African beauty skin in mind. Deliver excellent results.

Its original formula promotes lightening of the skin after first exfoliating it. The combination of the mixture of lightening plants and fruit acids guarantees an exceptional result guarantees an exceptional result, a clear and luminous complexion. Its richness in carrot extracts and Vitamin E makes it a powerful product that moisturizes, Lightens the stratum corneum of the skin while nourishing it, and softening it. Vitamin E, on the other hand, protects against the harmful effects of the sun’s rays responsible for the appearance of excessive pigmentation.

25 AED

11% OFFFeatured

Hair Care, Shaving Gel

PrettyBe Shaving Gel Natural 500ml

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PrettyBe Shaving Gel Natural 500ml

40 AED

18% OFFFeatured

Pr. Francoise Bedon Royal Booster Lightening Serum 50ml

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Pr. Francoise Bedon Royal Booster Lightening Serum 50ml

Royal brightening booster serum, formulated to even out skin tone and target areas of the body prone to visible spots.

Professor Françoise Bedon’s Royal Booster Serum is an intensive brightening serum, presented as one of the fastest-acting treatments in the range. It is designed to visibly correct dark spots and promote a more even complexion. Its fluid texture allows for targeted application to affected areas of the body, particularly the knuckles, elbows, and knees, and easily integrates into a regular skincare routine.

Usage tips

Apply a small amount of serum to clean, dry skin, directly onto the areas to be treated. Gently massage until fully absorbed. Use regularly, preferably in conjunction with other products in the range.

Precautions for use

For external use only. Avoid contact with eyes. Do not apply to irritated or broken skin. If a skin reaction occurs, discontinue use. Keep out of reach of children.

165 AED

20% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Strawberry Moisturizing Lip Balm 10gm

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Skin Doctor Strawberry Moisturizing Lip Balm 10gm

Everyday hydration. Soothes and softens.

Skin Doctor Moisturizing Strawberry Lip Balm protects the lips from harsh weather by moisturizing them intensively. An excellent way to soothe chapped and cracked lips.

How to use:

Apply directly on lips as often as needed. Can be used on its own as moisturizer or applied before color lipstick for smoother and more beautiful finish.

20 AED

13% OFFFeatured

Pastil Face & Body Scrub Nila Zarka

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Pastil Face & Body Scrub Nila Zarka

35 AED

9% OFFFeatured

Makari Exclusive Tone Boosting Body Milk 500ml

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Makari Exclusive Tone Boosting Body Milk 500ml

Radiate your body with a rich blend of skin-brightening botanicals. This Body Milk effectively brightens skin tone, while diminishing the appearance of stubborn hyperpigmented discolorations. Lock in moisture with this BODY ONLY product which will leave your skin hydrated, radiant, and silky smooth.

Recommended for all skin types except sensitive
-Must first apply Toning Glycerin, Extreme Botanical Body Oil, BeBe Almond Massage Oil or other botanical oil to freshly cleansed body.
-Apply evenly on body at night 3x per week.
-Apply sparingly to brighten areas such as inner arms, thighs and legs.
-This product is for the BODY ONLY, DO NOT USE ON THE FACE!!!
-Do not use more than 3x per week. Excessive usage may damage skin.
-Do not use for more than 3-4 months consecutively.
-Recommend using skin type appropriate Naturalle SPF 15 Toning Cream or sunscreen during the day.
-Recommend using Voile de Corps Hand and Body Lotion on alternate nights to keep skin hydrated.
-Recommend using Clarifying Cream and Exclusive Toning Serum to brighten knuckles, elbows, knees and toes.

410 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

SKALA Collagen Formula Beauty Cream 30gm

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SKALA Collagen Formula Beauty Cream 30gm

Dr. SKALA Collagen Formula Beauty Cream is a daily beauty cream designed to hydrate, nourish, and support a smoother, more youthful-looking complexion. Its collagen-focused formula helps improve the appearance of dryness, fine lines, and uneven-looking skin while promoting a soft and radiant glow. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ Collagen-focused beauty formula
✓ Helps hydrate and nourish the skin
✓ Supports smoother, softer-looking skin
✓ Helps improve the appearance of fine lines and wrinkles
✓ Promotes a brighter, radiant-looking complexion
✓ Helps reduce the appearance of dull and uneven skin
✓ Supports a youthful-looking appearance
✓ Moisturizing and comfortable for daily use
✓ Suitable for all skin types

Dr. SKALA Collagen Formula Beauty Cream is formulated to provide daily hydration and nourishment while helping maintain a smooth, radiant, and youthful-looking complexion. Its creamy texture helps replenish moisture and leaves the skin feeling soft, comfortable, and refreshed.

The collagen-focused formula helps support the appearance of firmer, smoother-looking skin while helping reduce the visible appearance of fine lines and wrinkles. It also helps improve the look of dull and uneven skin, promoting a brighter and more luminous complexion.

25 AED

8% OFFFeatured

Hair Care, Hair Treatment

Damatol Mentholated Dusting Powder 200gm

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Damatol Medicated Hair Scalp and Skin Treatments 110gm

Damatol Medicated Hair Treatment is a specialized formula designed to address a variety of scalp and hair concerns. With its blend of active ingredients, it helps combat dandruff, soothe itching, and nourish the scalp, promoting healthier and more manageable hair. Ideal for those suffering from dry, flaky scalps, or mild scalp irritations, Damatol offers quick relief while improving the overall health of your hair.

Key Benefits:

Dandruff Control: Effectively combats dandruff, flakes, and scalp dryness.
Soothes Itching: Alleviates scalp irritation and itching, providing comfort.
Nourishes the Scalp: Hydrates and nourishes the scalp, promoting healthier hair growth.
Strengthens Hair: Helps improve hair texture and manageability.
Gentle and Effective: Suitable for all hair types, including sensitive scalps.

Usage:

Apply a small amount of Damatol to your scalp.
Massage gently for a few minutes to ensure even distribution.
Leave on for a few minutes to allow the product to take effect.
Rinse thoroughly with warm water.
Use regularly for best results.

For a healthier, more comfortable scalp and smoother, dandruff-free hair, choose Damatol Medicated Hair Treatment for your hair care routine.

60 AED

18% OFFFeatured

Shower Gel, Skin Care

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

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Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml Lemon Clear shower gel, rich in vitamins C and E, helps fight dark spots and even out the complexion. Thanks to the vitamin C it contains, Lemon Clear exfoliating shower gel restores radiant, clean skin. It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance. This gel promotes cell renewal thanks to its antioxidant-rich formula. Lemon Clear leaves your skin soft and radiantly beautiful while instantly restoring the complexion’s natural radiance

45 AED

8% OFFFeatured

Hair Care, Hair Lotion

Gro Secrets Foaming Wrap Lotion 236ml

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Gro Secrets Foaming Wrap Lotion 236ml

Formulated with?pure Coconut Oil and Shea Butter, groSecrets Foaming Wrap Lotion volumizes, controls frizz, and serves as a protectant during heat styling.

The lightweight formula provides a great assist in detangling, adds bounce, and leaves hair radiant.

Perfect for any desired style.

60 AED

GIFT SET

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6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Mais Lisos 1000gm

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Highlights:

Skala Hair Treatment Cream Mais Lisos 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

Loosen and frizz free strands – for natural straight or straightened hair

Skala warns: this product may cause very high leves of satisfaction!

Do you know that hair conditioning you will use all the time? That’s the one! You can’t help falling in love with it! Enriched with vitamin E and D-panthenol, it also has rice proteins, corn starch and amino acids which form a protective layer around strands granting less volume and perfectly alligned.

Rice proteins: natural glow to dull and lifeless hair.

Corn starch: strength and capillary fiber reconstruction.

Amino acids: strength, resistence and flexibility restorage to natural strands providing capillary fiber repairing.

85 AED

15% OFFFeatured

EZColor For Women Natural Shades 4N Mocha Brown Permanent 80gm

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EZColor For Women Natural Shades 4N Mocha Brown Permanent 80gm

Bigen Easy Color for Women’s Natural Shades include a range of natural-looking options for excellent gray coverage. Designed without lifting function, these shades are a lot less damaging than most permanent color kits, which remove your natural color pigments before depositing dyes into the hair. The full kit and non-drip cream gives you maximum control, whether it’s root touch up or full head coloring. In addition, our innovative tube packaging allows you to use what you need and store the remaining for future use, so that maintaining full coverage is always quick, easy, and economical! The stain-free formula is fast-acting, in just 10 minutes, and gives you high performance without compromising the quality of your hair.

55 AED

10% OFFFeatured

Fair & White Brightening & Moisturizing Body Lotion Sublime Radiance Maxi Tone 250ml

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Fair & White So Lemon Glow Booster Body Care 500ml

This body lotion with a fresh, invigorating lemon fragrance is the ideal product for combating pigmentation spots, leaving your skin beautifully illuminated, even-toned and clear. Enjoy soft, supple, unified and radiantly beautiful skin every day.

90 AED

13% OFFFeatured

Belle Vie Serum Concentrate135ml

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Highlights:

Belle Vie Serum Concentrate, 135ml

Belle Vie Serum Concentrate is a natural skincare serum infused with the powerful properties of turmeric.

This serum is designed to help enhance your skin’s natural beauty while providing a comprehensive approach to treating common skin concerns such as dark spots, pigmentation, and aging signs.

Key Features:

Reduces Age Spots and Freckles: Effectively minimizes the appearance of freckles and age spots, promoting a clearer and more even complexion.
Brightens Skin Tone: Works to brighten the skin, helping to lighten pigmentation for a more radiant look.
Anti-Aging Properties: Helps diminish the appearance of fine lines and wrinkles, promoting a smoother, youthful complexion.
Blemish Treatment: Targets dark spots and blemishes to improve skin texture and radiance.
Safe for External Use: Formulated specifically for topical application, ensuring safe use for your skin.

Benefits:

Achieves a brighter, more even skin tone.
Helps reduce the appearance of fine lines, wrinkles, and other visible signs of aging.
Minimizes blemishes, freckles, and age spots, leaving skin looking healthy, smooth, and glowing.

35 AED

27% OFFFeatured

Shea Moisture Manuka Honey & Yogurt Hydrate & Repair Shampoo 384ml

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Highlights:

Shea Moisture Manuka Honey & Yogurt Hydrate & Repair Shampoo 384ml

Bring those curls back to life! Infused with Manuka and Fair Trade Shea Butter, this sulfate free, ultra moisturizing shampoo formula gently cleanses to revive dry, brittle curls. The results: hydrated, healthier-feeling hair with noticeable shine.

Use with our Manuka Honey & Yogurt Hydrate + Repair Conditioner for hair that is 5x more moisturized+ with 2x less breakage+ after just 1 use.

40 AED

5% OFFFeatured

Qv Face Gentle Foaming Cleanser 150ml

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Highlights:

Qv Face Gentle Foaming Cleanser 150ml

QV Skin Wash is a product specially designed to deeply and effectively cleanse the skin, helping to remove dirt, excess oil and impurities. Contains soothing and purifying ingredients that improve the appearance of the skin and purify it.

Benefits and features:

Helps remove impurities, dirt and excess oil.

It helps balance moisture levels in the skin, maintaining its natural hydration.

It contains soothing substances that soothe the skin and reduce irritation and redness.

Leaves the skin feeling fresh and clean after use, making it ideal for daily use.

It has a gentle, soap-free formula.

It comes with a practical design that facilitates application and rinsing, making it ideal for daily use.

How to use :

Wet the face with lukewarm water.

Apply an appropriate amount of lotion to the hands and then rub gently to form a foam.

Apply foam to the face in gentle circular movements, avoiding the eye area.

Rinse the face well with lukewarm water.

95 AED

11% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Cocoa Butter Moisturizing Rich Conditioning 450ml

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Vaseline Men Cooling Non Greasy Body Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

40 AED

7% OFFFeatured

Pr.Francoise Bedon Homme Lightening Lotion 500ml

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Pr.Francoise Bedon Homme Lightening Lotion 500ml

A moisturizing cream with plant-based nourishment and shea butter. The formula treats and eliminates scars. This clarifying and unifying milk eliminates scars, evens the complexion, and guarantees clear, smooth, and bright skin.

280 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 9.001 Very Light Intense Ash Blond 100ml

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Bolony Hair Color Cream 9.001 Very Light Intense Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

5% OFFFeatured

Neutrogena Bright Boost Serum 30ml

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Neutrogena Bright Boost Serum 30ml

Neutrogena Bright Boost Brightening Serum is formulated with the highest concentration of Neoglucosamine, a premium ingredient scientifically proven to boost radiance, smoothness, and even skin tone. Neutrogena formulated this product to target dullness, redness, dark spots, pigmentation, and uneven skin tone. It reduces the appearance of blemishes and promotes clearer skin. It also helps stimulate the skin’s natural renewal process, ensuring you’ll achieve a more radiant, even-toned complexion. Neutrogena Bright Boost Brightening Serum is suitable for all skin types. Benefits and Features: Scientifically proven formula helps activate the natural renewal process of skin cells Contains the highest concentration of neoglucosamine Fights skin aging and ensures a uniform tone and brighter skin Reduces the appearance of dark spots and uneven skin tone and reduces fine lines Suitable for all skin types Developed in collaboration with dermatologists Directions for use: Use it daily on your skin, massaging it until it penetrates completely.

95 AED