Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Beauty Booster Beauty Cream 30gm

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Beauty Booster Beauty Cream 30gm

Beauty Booster Whitening Beauty Night Face Cream is a powerful skincare product designed to nourish and brighten your complexion during your beauty sleep. Enriched with potent ingredients, this night cream works to reduce dark spots, even out skin tone, and promote a more radiant and youthful appearance. Wake up to revitalized and glowing skin with Beauty Booster.

How to Use:

Cleanse your face thoroughly, removing any makeup or impurities.
Take a small amount of Beauty Booster Whitening Beauty Night Face Cream on your fingertips.
Gently apply the cream onto your face and neck, using upward circular motions.
Massage the cream into your skin until fully absorbed, focusing on areas with dark spots or uneven skin tone.
Leave the night cream on overnight to allow its potent ingredients to work their magic while you sleep.
In the morning, cleanse your face to remove any residue from the night cream.
For best results, use Beauty Booster Whitening Beauty Night Face Cream every night as part of your skincare routine.

25 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Arabian Beauty Winter Snow Fairness & Moisturizing Cream 30gm

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Arabian Beauty Winter Snow Fairness & Moisturizing Cream 30gm

Arabian Beauty Winter Snow Fairness & Moisturizing Cream deeply hydrates, brightens skin tone, and protects against dryness, leaving skin soft, smooth, and radiant even in harsh winters.

Arabian Beauty Winter Snow Fairness & Moisturizing Cream is specially formulated to provide deep hydration and nourishment while enhancing your skin’s natural fairness. Its rich, non-greasy formula locks in moisture, prevents dryness, and keeps skin soft, smooth, and glowing throughout the winter season.

Infused with powerful skin-brightening ingredients, it helps even out skin tone, reduce dark spots, and restore a radiant complexion. The ultra-hydrating formula strengthens the skin’s natural barrier, protecting it from harsh winter conditions and environmental damage.

Perfect for all skin types, Arabian Beauty Winter Snow Fairness & Moisturizing Cream is your go-to winter skincare essential for a flawless, luminous glow every day!

How to Use

Cleanse Your Face – Wash with a gentle face cleanser and pat dry.
Apply a Small Amount – Take a pea-sized amount on your fingertips.
Massage Gently – Spread evenly on the face and neck using upward circular motions.
Use Twice Daily – For best results, apply in the morning and at night.
Follow with Sunscreen (Daytime Use) – If using during the day, apply sunscreen for added protection.

25 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

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Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

Lady Diana’s Aloe Vera enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15 AED

13% OFFFeaturedOut Of Stock

Creams, Skin Care

Effimax 5 Q10+ Clarifying Beauty Cream 300gm

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Effimax 5 Q10+ Clarifying Beauty Cream 300gm

Effimax 5 Q10+ Beauty Cream (300gr) is a top-of-the-line product that combines natural ingredients with advanced technologies to create an effective beauty solution. It contains Q10+ complexes, which have been clinically proven to reduce the appearance of wrinkles and other signs of aging. Its innovative formula is designed to help smooth the skin and improve skin tone and luminosity. With regular use, this cream can help keep your skin looking youthful and radiant.

35 AED

14% OFFFeatured

Scrubs, Skin Care

Odeon Face & Body Scrub Refreshing Soft Healthy Glowing Skin Cucumber & Mint 300ml

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Odeon Face & Body Scrub Refreshing Soft Healthy Glowing Skin Cucumber & Mint 300ml

Awaken your skin with the cool, refreshing touch of ODEON’s Cucumber & Mint Scrub. This gentle exfoliator works to remove dead skin cells while revitalizing and soothing your skin, leaving it soft, smooth, and naturally radiant. Infused with the calming benefits of cucumber and the energizing boost of mint — it’s your go-to for a healthy, glowing complexion from head to toe.

Highlights

Infused with cucumber to soothe and hydrate
Cooling mint for a refreshed, clean feel
Gently exfoliates to reveal soft, smooth skin
Promotes a healthy, radiant glow

30 AED

25% OFFFeatured

Vitamin White Serum with Vitamin Cocktail 50ml

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Vitamin White Serum with Vitamin Cocktail 50ml

The Vitamin White Body Serum, with a fruit cocktail, is a clarifying and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

Application

After showering or bathing, apply serum to damp skin. In order to repair and hydrate it. Full use of the range is recommended.

30 AED

17% OFFFeatured

Zero Tache Tube with Carrot Extract 50gm

Creams, Tubes, Skin Care

Zero Spot Tube with Carrot Extract 50gm

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Zero Tache Tube with Carrot Extract 50gm

The Super Lightening Clean 36-Hour Tube with carrot or egg yolk extracts and vitamin E has been designed for rapid action in the treatment of acute dermatitis (eczema, pruritus, skin allergy)

Use :

Mix with your own 36-hour beauty milk and apply it preferably in the evening, 3 to 4 times a week on clean skin. Massage until absorbed.

25 AED

22% OFFFeatured

AmAcne Prone Skin Acne Deep Cleansing Foam Facial Wash for Acne Treatment

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AmAcne Prone Skin Acne Deep Cleansing Foam Facial Wash for Acne Treatment

Are you ready to say goodbye to stubborn acne once and for all? Amalico’s acne set is your ultimate solution! With their incredible face wash, foam wash, cream, serum, and soap, you’ll be armed with the power of all-natural ingredients to tackle those breakouts head-on.

35 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Dr Davey Vitamin B3 Glow Body Oil 200ml

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Dr Davey Vitamin B3 Glow Body Oil 200ml

Dr Davey Vitamin B3 Glow Body Oil is a premium skincare product crafted to rejuvenate and deeply hydrate your skin, leaving it radiant, healthy, and irresistibly smooth. Infused with Vitamin B3 (Niacinamide), this moisturizing body oil offers incredible vitamin B3 body oil benefits, making it an essential addition to your body care routine. As a skin brightening oil, it promotes a glowing complexion while working to even out skin tone and reduce visible signs of aging.

This niacinamide body oil not only nourishes the skin but also helps improve elasticity, making it a top choice among South Africa skincare products. Designed to enhance your natural beauty, it’s perfect for anyone seeking a hydrating body oil that delivers long-lasting moisture and a luminous finish. Whether you’re looking for a body oil for glowing skin, an anti-aging body oil, or a skin-nourishing body oil, Dr Davey Vitamin B3 Glow Body Oil combines the benefits of niacinamide with superior hydration for a smoother, more youthful appearance.

Add this radiant skin oil to your routine and experience the transformative power of vitamin B3 skincare with Dr. Davey skincare—your go-to solution for glowing, healthy skin.

30 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Glow Face & Body Serum Carrot 3X Action 100ml

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Double Dose Ultra Whitening Molato Glow Face & Body Serum Carrot 3X Action 100ml

Helps brighten the appearance of the skin for a natural-looking glow.
Carrot 3X Action formula for enhanced skin care.
Helps moisturize the skin and maintain softness.
Suitable for daily face and body care.
Helps improve the appearance of skin for a fresher-looking complexion.
Easy to incorporate into your daily skincare routine.
Leaves skin looking soft, smooth, and radiant with regular use.

45 AED

PRODUCTS ON SALES

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5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Seaweed & Argan Oil Strengthening Conditioner 355ml

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Petal Fresh Pure Seaweed & Argan Oil Strengthening Conditioner 355ml

Restores hair strength and vitality to dry, damaged hair

Organic seaweed and argan oil fortifies follicles and roots and seals in moisture for softer, shiny hair

No sulfates, parabens, harsh preservatives or color added – Vegan and cruelty free, color safe and gluten free

95 AED

11% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Rosemary Mint Strengthening Hair Serum 100ml

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Skin Doctor Rosemary Mint Strengthening Hair Serum 100ml

Skin Doctor Rosemary Mint Stregnthening Hair Serum protects agains environmental damage, adds shine, strengthens follicles, and prevents split ennds. Acting as a sunscreen for your hair, it keeps your hair soft, silky, and healthy. Infused with nourinishing oils, it moisturizzes deeply, making hair smooth and lustrous.
Key features:
– No parablen
– No sulfate.
– No paraffins.
– No mineral oils.
– No DEA.
– No animal testing.

How to use:

Disspense a few drops of the serum into your palm and spread it evenly through your hair from roots to tips. Style as desired, using a blow dryer and brush, followed by a flat iron for a smooth finish.

40 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Dhin Dhin Ameer Al Oud Exfoliating Shower Gel 750ml

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Dhin Dhin Ameer Al Oud Exfoliating Shower Gel 750ml

Enriched with micro particles for efficient cleansing

Infused with a long-lasting masculine fragrance

Suitable for face, body and hair

Skin compatibility dermatologically approved

45 AED

16% OFFFeatured

Hair Care, Hair Treatment

Palmer’s, Hair Success with Vitamin E, Gro Treatment 200gm

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Palmer’s, Hair Success with Vitamin E, Gro Treatment 200gm

Palmer’s® Hair Success® Gro Treatment with Vitamin E and Protein coats and protects the hair shaft, prevents breakage and allows hair to grow longer. Conditions and moisturizes dry scalp.

Suggested use

Daily – Apply a small amount to hair. Do not rinse. Weekly – Apply to clean hair. Wrap in hot towel or shower cap and leave on for 20 minutes. Rinse well.

38 AED

18% OFFFeaturedOut Of Stock

Zeenat Glow Booster Skin Lightening Cream 100gm

Creams, Skin Care, Spot Corrector

Zeenat Glow Booster Skin Lightening Cream 100gm

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Zeenat Glow Booster Skin Lightening Cream 100gm

Zeenat Glow Booster is an ultra-rich brightening and moisturizing cream that nourishes the skin while reducing the appearance of visible spots, dullness and discoloration.

It contains the active ingredients glutathione, saffron extract, curcumin extract and probiotics to maintain an even skin tone and prevent hyperpigmentation – for an even and balanced complexion.

Application:

Apply to dry, cleansed skin on dark brown spots on the body.

45 AED

25% OFFFeatured

Bar Soap, Skin Care

Biocos Pure Neem Soap Fights Acne & Oil, Purifies & Hydrates Skin

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Highlights:

Biocos Pure Neem Soap Fights Acne & Oil, Purifies & Hydrates Skin

Banish Blemishes Naturally: Infused with Neem oil, renowned for its antibacterial qualities that target acne and clear skin impurities.
Control Oil Effectively: Regulate sebum production with Neem extract, maintaining a shine-free complexion throughout the day.
Soothe & Nourish: Enriched with essential fatty acids to hydrate and calm irritated skin, perfect for daily use on sensitive skin.
Detoxifying Deep Clean: Deeply purifies pores and detoxifies skin with natural Neem, leaving your skin fresh and revitalized.
Revitalize with Neem: Experience refreshed and revitalized skin with the healing power of Neem oil, which helps restore natural skin pigmentation and texture.

15 AED

10% OFFFeatured

Pretty Cowry Charcoal Scrub 350ml

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Highlights:

Pretty Cowry Charcoal Scrub 350ml

Pamper your skin with Charcoal scrub! Prepared with natural extract charcoal, it helps to exfoliate deadly skin and revitalises the skin. It’s a great body scrub that will improve your face and body skin.

45 AED

10% OFF

PrettyBe Facial Scrub Papaya 500ml

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PrettyBe Facial Scrub Papaya 500ml

45 AED

17% OFFFeatured

Ujooba Face And Body Scrubs Cucumber And Mint 250ml

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Ujooba Face And Body Scrubs Cucumber And Mint 250ml

Give your skin the care it deserves with the Ujooba Brightening Face & Body Scrub. This revitalizing scrub is enriched with the refreshing combination of cucumber and mint, specially designed to brighten and smooth your skin. Suitable for all skin types, it gently exfoliates while refreshing the skin, leaving it soft, rejuvenated, and radiant.

Key Benefits:

Brightening Formula: Helps to restore a natural glow and lighten dark spots.
Exfoliating Action: Removes dead skin cells, unclogging pores and improving texture.
Cucumber & Mint: Naturally soothes, cools, and hydrates your skin, promoting a fresher appearance.
For All Skin Types: Gentle enough to be used on both face and body, suitable for all skin types.

How to Use:

Apply a small amount of scrub onto damp skin.
Massage in circular motions to exfoliate.
Rinse thoroughly with water.
Use 2-3 times a week for best results.

Why Choose Ujooba?
Ujooba products are formulated with natural ingredients to provide effective skincare solutions. With a focus on quality and results, our scrubs are designed to nourish and enhance your skin’s natural beauty

25 AED

8% OFFFeatured

G-MOON Extra Beauty Glow Intensive Half Cast 500ml

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Highlights:

G-MOON Extra Beauty Glow Intensive Half Cast 500ml

This body lotion is formulated with active ingredients that target uneven body skin tone, dark spots, and daily dryness directly. The formula absorbs effectively into the skin, delivering its key actives where they are needed most. Regular use as part of a consistent morning and evening skincare routine produces progressive improvement in skin appearance, texture, and tone over time. For best results, pair with an SPF50 sunscreen every morning to protect progress from daily UV exposure .

Key Benefits of Extra Beauty Glow Intensive Half Cast Lotion 500ml

Targets uneven body skin tone, dark spots, and daily dryness with a targeted, active formula
Formulated to work effectively on dark and melanin-rich Nigerian skin
Delivers visible improvement with consistent daily use
Absorbs comfortably into skin without heaviness or residue
Supports a complete skincare routine for healthy, radiant skin

How to Use Extra Beauty Glow Intensive Half Cast Lotion 500ml

Apply to clean skin as directed for this product type. For body lotions products, use morning and evening as part of your regular skincare routine. Apply an appropriate amount and massage gently into the skin until fully absorbed. Always follow morning application with SPF50 sunscreen to protect your skin from UV damage and maintain your skincare results.

185 AED

GIFT SET

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10% OFFFeatured

Hair Care, Shampoo

OGX Clarify & Shine+ Apple Cider Vinegar Shampoo 385ml

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OGX Clarify & Shine+ Apple Cider Vinegar Shampoo 385ml

Purify your way to super shiny locks with the OGX Clarify & Shine+ Apple Cider Vinegar Shampoo. This powerhouse shampoo targets areas of oiliness as it gently dissolves dirt, grime and product build-up that may be lingering on the scalp and ends.

Formulated without SLS, the hair cleanser is packed full of revitalising ingredients that help to refresh and reinstate balance in lustreless locks. Apple Cider Vinegar, an ancient remedy popular for its versatile benefits, is rich in vitamins and minerals, working to breathe new life into brittle tresses while enhancing shine and promoting resilience.

Infused with a luscious fruity fragrance, the kind-to-hair OGX shampoo boasts an invigorating formula, effectively lifting away impurities and residue for a clean, high-gloss finish. This product clarifies and comforts to help leave locks looking fresh and vibrant.

45 AED

21% OFFFeatured

Queen Helene Cocoa Butter Hand & Body Lotion 946mls

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Highlights:

Queen Helene Cocoa Butter Hand & Body Lotion 946ml

This nourishing, non-greasy lotion combines moisture-rich Glycerin and antioxidant Vitamin E to help guard your skin against moisture loss and skin-aging effects of sun, smoke, pollution and stress. Helps maintain skin’s resilience and suppleness for a younger-looking appearance.

Directions Massage a generous amount to hands, face or body.

Ingredients Water (Aqua), Stearic Acid, Stearyl Alcohol, Glyceryl Stearate, Glycerin, Tocopherol Acetate (Vitamin E), Isopropyl Myristate, Sodium Lauryl Sulfate, Dimethicone, Triethanolamine, Propylene Glycol, Fragrance (Parfum), Phenoxyethanol, Disodium EDTA, Diazolidinyl Urea, Methylparaben, Propylparaben, Caramel,

55 AED

7% OFFFeatured

Shower Gel, Skin Care

Fruit Of The Wokali Nourishing And Activating Shower Gel With Natural Lemon Essence 1300ml

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Fruit Of The Wokali Nourishing And Activating Shower Gel With Natural Lemon Essence 1300ml

Fruit of the Wokali Shower Gel – Fashion Lemon (Nourishing & Activating)

Product type: Nourishing and revitalizing shower gel / Professional care liquid body wash with citrus essence

Main ingredients: Natural Lemon Essence and Active Moisturizing Agents.

Main benefits:

Deep Cleansing and Clarifying: The power of lemon effectively removes accumulated dirt and excess oil, leaving the skin completely clean and purified.
Water Balance and Shine Control: Maintains the ideal moisture balance in the skin while regulating oil secretion, preventing a heavy feeling.
Double Hydration: Its advanced formula softens and deeply moisturizes the body, ensuring that the skin remains elastic and cared for for a long time.
Exquisite and Soft Texture: Transforms the texture of the body’s complexion, leaving it with a smooth, “fair” and visibly healthy finish.
Immediate Freshness: When applied, it provides a feeling of absolute freshness and comfort, without leaving greasy or sticky residue after bathing.
Energy and Aromatherapy: The light lemon fragrance adds a vibrant and energizing aromatic atmosphere that accompanies you at all times.

65 AED

13% OFFFeatured

Ujooba Sulphate Free Shampoo With Collagen 500ml

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Highlights:

Ujooba Sulphate Free Shampoo With Collagen 500ml

Restore Shine, Hydration, and Smoothness with Every Use

Complement your hair care routine with the ultra-nourishing Ujooba Sulphate-Free Conditioner with Collagen. Specially crafted to lock in moisture and enhance elasticity, this conditioner helps repair damage, improve manageability, and leave your hair feeling luxuriously soft.

🌟 Key Benefits:

Collagen-Enriched Moisture: Replenishes lost hydration while strengthening hair from within.
Tames Frizz & Breakage: Smoothes cuticles and minimizes split ends for silky, touchable results.
Post-Wash Perfection: Seals in nutrients after shampooing to extend your hair’s softness and shine.
Detangling Power: Makes combing easier while preventing mechanical hair damage.

🚫 Free From:

Sulphate
Paraben
Silicone
Colorants

35 AED

17% OFFFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Lady Diana Baby Oil With Herbal & Fresh Blossoms 200ml

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Highlights:

Lady Diana Baby Oil With Herbal & Fresh Blossoms 200ml

Lady Diana offers a remarkable solution with its mild & gentle baby oil infused with herbal extracts and the essence of fresh blossoms. The Baby Oil effectively locks in moisture, preventing dryness and keeping your baby’s skin soft and supple. It creates a protective barrier that helps retain the skin’s natural moisture.

25 AED

22% OFFFeatured

Lotion, Oils & Moisturizer, Skin Care

Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream 75gm

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Highlights:

Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream 75gm

Dark Spot Fade Cream: This face cream targets dark spots, age spots, uneven skin tone and discoloration while helping improve suppleness and elasticity and minimizing the appearance of fine lines and wrinkles

Unique Formula: Formulated for all skin types, this skin lightening cream provides a flawlessly radiant complexion by visibly correcting discoloration; No Hydroquinone, Parabens, Phthalates, Sulfates, MI or Dyes

35 AED

13% OFFFeatured

Joji Secret Young Light & Radiance Mineral Essence 130ml

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Joji Secret Young Light & Radiance Mineral Essence 130ml

70 AED

13% OFFFeatured

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

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Highlights:

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

Ceramic coating on barrel helps evenly spread and retain heat well. Reduces heat damage.

Crafted with a genuine solid wood handle and classic triangle grip, this brush offers timeless style and comfort. Laser-engraved details ensure a secure, professional hold.
The vented, ceramic-coated barrel heats quickly and evenly—ideal for use with a blow dryer to add volume at the roots or create smooth, rounded styles.
Heat-resistant ionic bristles reduce frizz, lock in moisture, and boost shine while withstanding high temps.
Overall Diameter: 62mm, Length:256mm

70 AED

20% OFFFeatured

Face Cream, Feminine Care, Gift Sets, Serums, Skin Care

Dr. Rashel Complete Facial Serum Set 3 Pack

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Dr. Rashel Complete Facial Serum Set 3 Pack

Vitamin C Serum 30ml

Benefits : Brightening & Anti-Aging. Advanced moisture + brightening formula. Vitamin C, Niacinamide, Hyaluronic Acid, Vitamin C serum absorbs fast and fights fine lines, wrinkles and sun damage. Fades sun spots, hyper-pigmention & acne scars, help brighten your skin balance your skin tone, helps fight free radicals, increases skin’s glow

Retinol Serum 30ml

Benefits : Anti-aging & repair. Age defense + repair formula Hyaluronic acid, Vitamin E, vitamin A. Powerhouse retinol ingredients to dramatically smooth skin’s surface and fights eye bags, spots and crow’s feet, treat signs of sun damage, rough texture, wrinkles and surface imperfection. A multi-benefit, anti-aging glow serum for even-toned and radiant skin

Hyaluronic Acid Serum 30ml

Benefits : Deep hydrating. Enhance hydration moisturizing formula. Vitamin B5, Vitamin E, Hyaluronic acid serum hydrates and plumps skin, increases moisture and elasticity in skin, helps smooth and soften skin. It is a hybrid serum that reduces the appearance of pores and imperfections, and leaves a brightened fine-tuned effect. Achieve ultimate hydration and a youthful glow

40 AED

6% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Hair Treatment

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED