Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Pretty Cowry Face Scrub Cream Juicy Peach, 500ml

Scrubs, Skin Care

Pretty Cowry Face Scrub Cream Juicy Peach, 500ml

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Pretty Cowry Face Scrub Cream Carrot, 500ml

45 AED

8% OFFFeatured

Cetaphil Moisturizing Cream Dry to Normal, Sensitive Skin 250g

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Cetaphil Moisturizing Cream Dry to Normal, Sensitive Skin 250g

Cetaphil Moisturizing Cream contains a superior system of extra-strength emollients and humectants clinically proven to bind water to the skin and prevent moisture loss. The result is long-lasting relief for even severely dry skin. The non-greasy formula is excellent for hands, feet, elbows, knees, and any other areas that require intensive moisturization. They defends against 5 signs of skin sensitivity, including a weakened skin barrier, irritation, roughness, tightness and dryness.

120 AED

11% OFFFeatured

Pretty Cowry Natural Donkey Milk Handmade Soap 100ml

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Pretty Cowry Natural Donkey Milk Handmade Soap 100ml

Pretty Cowry Handmade Soap Natural Anti-acne Face and Body Wash donkey milk soap

40 AED

Perfect Glow Carrot Body Cream With Vitamin C, E B 140ml

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Perfect Glow Carrot Body Cream With Vitamin C, E B 140ml

Perfect glow contains ingredients proven to enlighten your skin and remove blackheads and dark spots. Also contains vitamin E that treats pigmented skin and stains. Prevents reappearance of dark trashes. Adapted to all skin types

40 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lamia Beauty & Youthful Cream Pack of 6

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Lamia Beauty & Youthful Cream Pack of 6

Lamia Beauty Cream is a versatile skincare solution that combines four essential benefits in one product. This innovative formula moisturizes deeply, evens skin tone, reduces fine lines, and enhances radiance. Experience a luxurious blend of ingredients that nourish and rejuvenate for a radiant, youthful complexion. Beauty simplified in one powerful cream.

90 AED

10% OFFFeatured

ActiveX Pomegranate Rejuvenating and Antioxidant-Rich Massage Lotion 1000ml

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ActiveX Pomegranate Rejuvenating and Antioxidant-Rich Massage Lotion 1000ml

Pamper your skin with ActiveX Massage Lotion 1000 Ml – Pomegranate. This rejuvenating lotion, infused with the antioxidant-rich properties of pomegranate, revitalizes your skin during a luxurious massage. The nourishing formula deeply hydrates and restores your skin’s natural radiance, leaving it smooth, supple, and glowing. Immerse yourself in the delightful aroma of pomegranate as you indulge in a rejuvenating massage experience. Embrace the rejuvenating and antioxidant-rich power of ActiveX Massage Lotion – Pomegranate for a truly indulgent treat.

45 AED

13% OFFFeatured

Extreme Glow Strong Lightening Serum 50ml

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Extreme Glow Strong Lightening Serum 50ml

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Serum combines Argan Oil, Valerian Root Extract, and Vitamin C in a lightweight, fast-absorbing formula developed to deliver advanced lightening benefits while maintaining skin comfort. Designed to target stubborn discoloration, it helps visibly improve the appearance of uneven skin tone and promote a clearer, more even-looking complexion. Apply before your moisturizer to help maximize your lightening routine.

Enriched with skin-conditioning botanicals and moisturizing ingredients, it helps keep skin soft, smooth, and hydrated while supporting a healthier-looking complexion. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant.

130 AED

18% OFFFeatured

Dr. Teal’s Body Lotion Moisture + Rejuvenating Eucalyptus & Spearmint 532ml

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Dr. Teal’s Body Lotion Moisture + Rejuvenating Eucalyptus & Spearmint 532ml

Dr Teal’s® light-weight body lotion is formulated with moisturizing ingredients plus beneficial essential oils to nourish and renew skin. This restorative blend brings moisture back to your skin, leaving it soft and smooth.

Suggested use

Use daily to moisturize and promote healthier looking skin.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sia 24k Gold Beauty Cream

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Sia 24k Gold Beauty Cream

Sia Gold Beauty Cream has Saffron, Bearberry, Licorice and Aloe Vera. Sia Gold Beauty Cream use whitening beads technology (first one to use in Pakistan), Whitening Beads give vitamins directly to your skin.

Benefits :
– Brighten & Fairer your skin
– Make your skin clear and spotless
– Get glow on your face with soft & supple skin
– Suitable for all kind of skin

25 AED

11% OFFFeatured

Shower Gel, Skin Care

Silky Cool Body Shower Gel Mint & Aloe Vera 1000ml

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Silky Cool Body Shower Gel Mint & Aloe Vera 1000 ml

Elevate your daily routine with the Silky Cool Shower Gel. Infused with Aloe Vera extracts and moisturizers, this gentle, pH-balanced formula leaves your skin feeling impeccably clean, deeply moisturized, and velvety soft. Choose from our delightful range of scents to make every shower a refreshing escape.

40 AED

PRODUCTS ON SALES

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6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Eucalyptus Oil 30ml

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Difeel 100% Pure Essential Oil Eucalyptus Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: Woodsy with a hint of mint and honey

Our Eucalyptus Oil:

Helps heal cuts, wounds, abrasions, ulcers and soars
Treats acne
Acts as a moisturizer
Relieves dark circles under the eyes, tightens skin andis anti-aging

75 AED

33% OFFFeatured

Jergens Clean and Refreshing Mild Soap 125gm

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Jergens Clean and Refreshing Mild Soap 125gm

Gentle cleansing formula for all skin types
Enriched with moisturizing ingredients for soft skin
pH balanced to maintain skin’s natural barrier
Light, pleasant fragrance for a refreshing wash
Convenient pack of 6 for long-lasting supply

Jergens Mild Soap is a gentle cleansing bar designed to provide a soothing and nourishing experience for your skin. Each 125g bar is formulated with mild ingredients that cleanse without stripping moisture, making it suitable for all skin types, including sensitive skin. This pack of 6 ensures you have an ample supply for everyday use, whether at home or on the go. With its light, pleasant fragrance and rich lather, Jergens Mild Soap leaves your skin feeling clean, soft, and refreshed. Ideal for daily use, it helps maintain your skin’s natural balance while delivering a touch of luxury to your bathing routine.

10 AED

17% OFFFeatured

Touch Me Face Wash Foam With Carrot 100ml

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Touch Me Face Wash Foam With Carrot 100ml

25 AED

6% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Green Tea Nature Lean Gummies 4 Bottles x 60 Gummies

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Dr. Pinoca Green Tea Nature Lean Gummies 4 Bottles x 60 Gummies
Dr. Pinoca Green Tea Fat Burner Gummies are a delicious and effective way to support your weight management goals. These gummies are packed with the power of green tea extract to help boost metabolism and burn fat.

245 AED

10% OFFFeatured

Fruit of the Wokali Neck Cream with Vitamin C, Tightens and Lifts Neck Skin, Anti-Wrinkle Neck Line, Whitening and Firming 120ml

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Fruit of the Wokali Neck Cream with Vitamin C, Tightens and Lifts Neck Skin, Anti-Wrinkle Neck Line, Whitening and Firming 120ml

Fruit of the wokali professional care whitening firming neck cream with vitamin c tightens and lifts neck skin anti-wrinkle neck line whitening and firming a super transforming, rejuvenating and firming cream, designed to help smooth the skin of the neck and décolleté by reducing the appearance of fine lines and wrinkles, improves skin elasticity softness and hydration to reduce the appearance of horizontal lines on the neck helps improve the look and feel of the skin by sculpting, firming and tightening, while contouring the look of the neck line the jaw and neck areas cont.

45 AED

18% OFFFeatured

Brilliant Skin Papaya Butter Cream for Face & Body 500gm

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African Dream Cream with Aloe Vera Extract 500gm

Brilliant Skin Cream African Dream Aloe Vera is a cosmetic product designed to deeply nourish and moisturize the skin. The cream contains natural extracts of aloe vera, known for its ability to soothe and moisturize the skin. The cream aims to give the skin a healthy appearance and a smooth texture.

Benefits and features:

The cream provides intense hydration to the skin, making it soft and radiant.

Soothes the skin and reduces inflammation and irritation.

Works to soften the skin and make it softer and more elastic.

Gives the skin a pleasant and refreshing scent throughout the day.

Contains natural ingredients that nourish the skin and maintain its health.

How to use:

Apply an appropriate amount of the cream to clean, dry skin.

Massage gently until the cream is completely absorbed.

It can be used daily in the morning and evening or as needed.

45 AED

22% OFFFeatured

Skin Doctor Men Fairness Cream 50gm

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Skin Doctor Men Fairness Cream 50gm

Men fairness cream with a revolutionary Vitamin complex works effectively on male skin and lightens dark spots.

The revolutionary Vitamin Complex works effectively on male skin to give it a visible skin fairness and spot reduction for smoother and brighter look.

Intensive moisturizers plus herbal extracts help nourish and fight against tough skin areas and dark spots which have are caused by sun rays and other external factors due to a man’s life-style.

How to use:

Use regularly twice daily on cleansed face and neck for best results.

35 AED

13% OFFFeatured

Dermaglow Scrub Appricot 225gm

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Dermaglow Scrub Appricot 225gm

35 AED

25% OFFFeatured

Face Cream, Skin Care

Active Caviar Face Cream Gluta-C Injection 24k Gold 50gm

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Active Caviar Face Cream Gluta-C Injection 24k Gold 50gm

A unique product with a mix of vitamins A, B2, B3, C, and E, minerals from the Dead Sea, and the essence of the tropical fruits papaya and passion flower, which are well-known for their wrinkle-reducing and anti-aging effects. The cream is naturally rich, highly concentrated, and anti-oxidant-rich. It is thought that the stimulating aroma inspires passion and desire. Here is a product that can give you beautiful skin and does wonders. It is a non-greasy mixture with Shea butter and Argan oil. It provides the skin with quick relief while hydrating it to help it heal.

75 AED

10% OFFFeatured

Silky Cool Aloe Vera Infused Deep Hydration & Repair Hot Oil 1000ml

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Silky Cool Aloe Vera Infused Deep Hydration & Repair Hot Oil 1000ml

Pamper your hair with Silky Cool Hot Oil, enriched with Aloe Vera. This nourishing treatment deeply hydrates and repairs dry, damaged hair, leaving it soft, shiny, and smooth. Perfect for giving your hair the moisture it craves, while promoting a healthy, balanced scalp.

Benefits:

Deeply Hydrates: Restores moisture to dry, thirsty hair.
Repairs Damage: Helps restore softness and smoothness.
Promotes Healthy Scalp: Soothes and refreshes the scalp for better hair growth.
Adds Shine: Leaves hair looking shiny and healthy.

45 AED

GIFT SET

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7% OFFFeatured

Hair Care, Shampoo

Sulfur 8 Deep Cleaning Shampoo for Dandruff 222ml

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Highlights:

Sulfur 8 Deep Cleaning Shampoo for Dandruff 222ml

ESSENTIAL PARTNER – Pair with a conditioner to maintain moisture and avoid dryness—smart haircare for pros.
DEEP CLEANSE RITUAL – Penetrates deeply to remove buildup, leaving your scalp refreshed and ready.
FLAKE FREE CONFIDENCE – Clinically designed to eliminate dandruff flakes and boost scalp clarity.
UNIVERSAL HAIR HARMONY – Formulated for all hair textures—because your hair deserves tailored care.
BALANCED SCALP BALANCED YOU – Restores your scalp’s natural pH for healthier, more resilient hair.

Sulfur8 Medicated Shampoo is a 222ml deep-cleaning formula designed to effectively remove dandruff flakes while restoring the scalp’s natural pH balance. Suitable for all hair textures, it delivers a refreshed, flake-free scalp experience. For optimal results, pairing with a conditioner is recommended to prevent dryness.

65 AED

13% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Jojoba Oil 473 ml

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Now Foods Solutions Jojoba Oil 473 ml

Condition: In need of healthier looking hair, softer skin, or an oil for general bath care and massage.

Solution: 100% Pure Jojoba Oil is derived from the seed of the jojoba (Simmondsia chinensis) shrub and is one of the most popular cosmetic oils available today. Its high stability and cosmetic versatility make it ideal for all skin and hair types, and it is most commonly used to promote softer hair and skin. Jojoba oil contains many nutritional compounds, including long-chain essential fatty acids and fatty alcohols.

130 AED

8% OFFFeatured

Spot Corrector, Skin Care

Neoprosone With Vitamin C Dark Spot Cream 30ml

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Highlights:

Neoprosone With Vitamin C Dark Spot Cream 30ml

Our Neoprosone With Vitamin C Dark Spot Cream is formulated with powerful, safe ingredients like 20% Vitamin C, Alpha Arbutin, Hyaluronic Acid, and Vitamin E. Together they help your skin regain a youthful glow and reduce the appearance of dark spots and hyperpigmentation. Moisturizing Hyaluronic Acid helps skin retain moisture throughout the day and Vitamin C brightens the complexion while working as an antioxidant.

Directions: Apply on the desired area after cleansing and drying. Gently massage in. Keep area protected from the sun.

Key Ingredients: Vitamin C 20%, Alpha Arbutin, Hyaluronic Acid.

120 AED

8% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Acai Berry Revitalizing Curl Activator Cream, 355ml

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Cantu Acai-Beer revitalizing LEAVE-IN Rinse 340gm

Cantu Acai Berry Revitalizing LEAVE-IN Conditioner is a nourishing leave-in conditioner specially formulated to revitalize hair and give it a healthy shine. With its unique formula enriched with acai berry extract, it helps strengthen hair, detangle and reduce frizz.

The light and non-sticky conditioner is easy to spread through the hair and leaves no residue. It moisturizes the hair and protects it from external influences. The acai berry extract contains valuable antioxidants that protect the hair from damage and make it look healthy.

Cantu Acai Berry Revitalizing LEAVE-IN Conditioner can be used on damp or dry hair. Distribute a small amount in the palms of your hands and distribute evenly throughout the hair, especially along the lengths and ends. Do not rinse and style as usual.

Pamper your hair with the Cantu Acai Berry Revitalizing LEAVE-IN Conditioner and enjoy revitalized and shiny hair.

55 AED

11% OFFFeatured

Laser White Milk Facial Scrub and Whitening 500gm

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Laser White Milk Facial Scrub and Whitening 500gm

40 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Caro White Lightening Beauty Oil 50ml

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Highlights:

Caro White Lightening Beauty Oil 50ml

Effectively erases pigment spots,Refines the skin’s texture,Skin care in addition to the lotion and cream

Makes your complexion brighter and more evenEvens out skin tone and makes it firmer giving a more radiant complexion.

Fights against a dull complexion and diminishes the visible appearance of pigment spots.

Hydrates and protects the epidermis.

The skin is soft, supple and radiant.

20 AED

22% OFFFeatured

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

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Highlights:

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit is one complete touch up kit. All new African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit formula is enriched with Extra Virgin Olive Oil and Shea Butter for the ultimate in silky smooth straight hair from edges to ends. our unique StayFresh Creme-on-Creme formula makes touch ups quick, easy and mistake free

35 AED

17% OFFFeatured

Disaar Beauty Skincare Orange Vitamin C Facial Serum 30ml

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Highlights:

Disaar Beauty Skincare Orange Vitamin C Facial Serum 30ml

Refine rough skin improve roughness. Pores make skin look smoother. Orange can extract more vitamins to promote skin water Smooth Firming. Fades sun spot. Smoothing. Lifting. Moisturizing. Rich in vitamin C and plant extracts. Anti-oxidation. Fully retain the nutrients given by nature’s Vitamin C concentrate and effectively resist various skin problems. Highlights: Induced with essential nutrients and vitamins that offer you soft smooth and hydrated skin instantly. Reduces the appearance of fine lines and wrinkles. Delivers moisture for a lush younger look. Main Ingredients: Vitamin C Arbutin Hyaluronic acid Green tea extract. Volume: 30ml transparent bottle. Product effect: Moisturizing anti-acne anti-wrinkle anti-aging.

25 AED

10% OFFFeatured

Edge Control, Hair Care

Kaniz Wonderedge Lemon Berry Water Based Pomade 4oz

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Highlights:

Kaniz Wonderedge Grape Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Egg & Honey Hair Conditioner 5 Litre

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Highlights:

Silky Cool Egg & Honey Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED