Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Tubes, Skin Care

Rich & Pure Shower Gel 750ml

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Rich & Pure Shower Gel 750ml

Rich & Pure Shower Gel 750ml RICH & PURE Exfoliating Shower Gel cleanses deeply the pores and removes dead cells of the skin. This shower gel stoles gently and leaves skin smooth and healthy. use daily for a more radiant and glowing skin. Keep out of the reach of children.

40 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Kojic + Pure Collagen Skin Glow Body Oil 200ml

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Kojic + Pure Collagen Skin Glow Body Oil 200ml

Revitalize your skin with Kojic Pure Collagen Glow Body Oil, a luxurious blend designed to enhance your natural beauty. This expertly formulated body oil combines the powerful benefits of Kojic acid and pure collagen, delivering a skincare experience that promotes a radiant, even-toned complexion. Product Description Kojic Pure Collagen Glow Body Oil is enriched with 100% natural ingredients, including Kojic acid, pure collagen, jojoba oil, argan oil, and vitamin E. This unique combination works synergistically to lighten dark spots, reduce hyperpigmentation, and improve overall skin texture. The oil not only hydrates but also nourishes the skin, ensuring it remains soft, smooth, and supple throughout the day. How to Use Kojic Pure Collagen Glow Body Oil 1. Cleanse: Start with clean skin

30 AED

10% OFFFeatured

Joji Secret Young Very Berry Acne Clarifying Toner 120ml

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Joji Secret Young Very Berry Acne Clarifying Toner 120ml

.Oil control formula reduces acne with the value of 7 types of berry complex extracts (Very Berry Acne Care M) helps reduce excess oil on the face.
Exfoliate dead skin cells, reduce skin clogging, soothing the skin with the combination value of cell extracts to tighten the pores and collagen to moisturize the skin.

45 AED

12% OFFFeatured

Cococare Shea Butter Cream 110gm

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Cococare Shea Butter Cream 110gm

Shea Butter Cream gives your skin complete nourishment and superior protection.

This cream is delicately formulated with natural shea butter to help treat dryness.

Evens skin tone and maintains its natural color Organic Suitable for dry and sensitive skin.

Give your skin the hydration, vitality, and freshness it deserves.

75 AED

15% OFFFeatured

Oils & Moisturizer, Skin Care

Veetgold Halfcast Face and Body Whitening Oil 1000ml

Veetgold Halfcast Face and Body Whitening Oil 1000ml

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Veetgold Halfcast Face and Body Whitening Oil 1000ml

Veetgold Halfcast Face and Body Whitening Oil increases skin elasticity, making skin appear flawless and spotless.

Skin concern:

Skin Brightening/Polishing

Usage:

After cleansing, apply proper amount on your palms and apply it to face, neck, back, hands and feet for a smoother, healthier complexion.

85 AED

25% OFFFeatured

Nano Classic Half Caste Whitening Serum 30ml

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Nano Classic Half Caste Whitening Serum 30ml

Nano extra white whitening shower cream with natural papaya and carrot is made with vitamin a and c to help reduces oil, acne, melasma and freckles on your body and shedding cells to whiten your skin.

30 AED

17% OFFFeatured

Dr Rashel Collagen Essence Elasticity & Firming Spray 160ml

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Dr Rashel Collagen Essence Elasticity & Firming Spray 160ml

Oil-free,Mild Skin-friendly,Soothes, elasticity and firm skin,,A refreshing, light spray

Benefits：

Collagen essence spray contains pure collagen and elastin to enhance moisture levels, hydrates, and recovers loss of firmness and elasticity. Even color tone, oxygenates and stimulates natural skin collagen production. The easy-to-use spray offers instant soothing refreshment and creates a softer skin texture.

Skincare tip:

Suitable for use as a makeup setting spray or for freshening top-ups throughout the day, or for men as a natural clean aftershave Use anytime throughout the day for an extra boost of hydration!

Application:

Hold upright; do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin in a fine mist. Leave on for 2 to 3 minutes, and then gently pat dry.

Warning：

For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water. If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

11% OFFFeatured

Kojic Gold Lightening and Whitening Body Lotion 600ml

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Kojic Gold Lightening and Whitening Body Lotion 600ml

Lightens skin and reduces dark spots Controls hyper pigmentation reduces visible skin blemishes restores skin suppleness leaves skin moisturized paraben free

The whitening lotion with sunscreen helps whiten and nourish the skin for a continuous glow.

Made with natural ingredients.

Kojic San Gold makes your body glowing under any weather.

It works to lighten and unify the skin tone.

The body lotion contains sunscreen to protect against UV rays.

40 AED

20% OFFFeatured

Skin Doctor Gold Glow Whitening & Correcting Serum 60ml

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Skin Doctor Whitening & Correcting Serum Gold Glow 60ml

Skin Doctor Gold Glow Serum is formulated with high concentrations of vitamins and nutrients which make it an ideal daily addition to your skincare routine. Almond oil, an incredibly gentle yet effective oil, is suitable for any skin type, including sensitive, dry, or oily. Its specialized components can deeply cleanse pores without blocking them, treating issues such as sunburn, eczema, Stretch marks, knuckle, and black head.

Benefits

Eliminate sunburn and eczema.
Reduce stretch marks, and knuckles.
Rebuild dead cells.
Revitalizes youthful skin.
Smooth and flawless skin.

Side Effects/Caution

External use only. Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children.

60 AED

9% OFFFeatured

Anua Peach 77% Niacin Brightening and Elasticity Protecting Peach Cream 50ml

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Anua Peach 77% Niacin Brightening and Elasticity Protecting Peach Cream 50ml

Anua Peach 77 Niacin Enriched Cream is a face cream enriched with fermented nutrients that brighten, moisturise and help fight rough, lacklustre skin. It contains ceramides, panthenol and collagen to restore moisture levels and increase skin elasticity and firmness. The cream has a powdery texture, absorbs quickly and does not leave a sticky feeling.

150 AED

PRODUCTS ON SALES

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13% OFFFeatured

Personal Care

ActiveX Professional Callus Remover Gel for Foot Care and Pedicure Treatments 500ml

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ActiveX Professional Callus Remover Gel for Foot Care and Pedicure Treatments 500ml

ActiveX Professional Callus Remover Gel is specially formulated to help soften stubborn calluses, rough heels, and hardened skin. The fast-acting gel works within minutes to prepare thickened skin for gentle removal during pedicure treatments and foot care routines.

Suitable for both professional and personal use, the formula helps simplify callus maintenance while leaving feet feeling smoother and softer.

Highlights

Fast-acting formula helps soften hard, thickened calluses and rough skin.
Suitable for professional salon pedicures and home foot care routines.
Ideal for use on heels, soles, and other dry, hardened areas of the feet.
Helps prepare callused skin for easier filing and removal.
Easy-to-apply gel formula with quick action in 3–5 minutes.
Suitable for beauty salons, spas, foot care specialists, and personal use.

35 AED

13% OFFFeatured

QV Baby Barrier Cream 50gm

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QV Baby Barrier Cream 50gm

QV Baby Baby Skin Protection Cream is a product specially designed to protect babies’ delicate and sensitive skin from factors that cause rashes and allergies. This cream consists of soothing and moisturizing ingredients that soothe and deeply moisturize the skin.

Benefits and features:

The cream contains ingredients that help protect the baby’s skin from rashes and irritations.

Its gentle formula, free of harmful substances, makes it suitable for use on children’s sensitive skin.

It contains soothing substances that soothe irritated and sensitive skin.

Its formula, rich in moisturizers, helps deeply moisturize the skin and prevent dryness.

It has a light and fast-absorbing formula, making it suitable for daily use.

It can be used on all baby skin types, including dry, oily and combination skin.

Maintains effective protection even after sweating or showering.

How to use :

Apply an appropriate amount of cream to clean and dried skin.

Gently massage the cream until it is completely absorbed.

35 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Dark Spot Cream Brightening Formula with Sweet Almond Oil

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Biocos Dark Spot Cream Brightening Formula with Sweet Almond Oil

Fades Dark Spots & Hyperpigmentation: Formulated with Vitamin C and Azelaic Acid, this cream reduces dark spots and discoloration for a more even and radiant skin tone.
Brightens Dull Skin for a Youthful Glow: Powered by Glycerin and Almond Oil, our cream revitalizes tired skin, leaving it visibly brighter and refreshed.
Hydrates & Nourishes Deeply: Enriched with natural ingredients like Glycerin and Almond Oil, it provides essential moisture, keeping your skin smooth, soft, and deeply nourished.
Anti-Aging Protection for Radiant Skin: The antioxidant-rich formula fights free radicals, helping to prevent further signs of aging while promoting healthier, smoother skin.
Gentle & Suitable for All Skin Types: Dermatologist-tested, this cream is ideal for all skin types, including sensitive skin, providing safe and effective dark spot correction.

30 AED

13% OFFFeatured

Feminine Care, Personal Care

Laser White Feminine Wash with Green Tea Extract, 200ml

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Laser White Feminine Wash with Green Tea Extract, 200ml

Mild and skin friendly feminine liquid wash for daily hygiene of intimate areas with the usage of wate

Enriched with allantoin that reduces skin irritations, moisturizers and improves the texture of skin, thanks to neutral ph the natural protective barrier of the skin remains intact

Very gentle ingredients with anti-irritating.

It has soothing and regenerating properties.

Intimate areas to ensure comfort and feeling of freshness.

35 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit of the Wokalí Moisturizing Day Face Cream with Oat Extract and Vitamins B3 55gm

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Fruit of the Wokalí Moisturizing Day Face Cream with Oat Extract and Vitamins B3 55gm

Fruit of the Wokali Professional Care – Moisturizing Day Cream with Oats

Product type: Daily moisturizing face cream / Repairing and soothing treatment

Main ingredients: Natural Oat Extract, Vitamin E and Vitamin B3 (Niacinamide).

Main benefits:

Soothing and Moisturizing Action: Oats are known for their anti-inflammatory properties that relieve irritation while providing deep moisture.
Skin Barrier Reinforcement: Thanks to its combination of vitamins, it helps to strengthen the skin’s natural protective layer, protecting it against external aggressors.
Cell Regeneration and Reproduction: Promotes skin renewal, helping to repair damaged tissue and improving the overall texture of the face.
Moisture Retention Capacity: Significantly improves the skin’s ability to retain water, preventing dehydration throughout the day.
Anti-aging and radiance effect: Its continuous use helps to achieve a more youthful, firm, visibly more hydrated and radiant appearance.
Vitamin Nutrition: Vitamin E acts as a powerful antioxidant, while B3 evens out skin tone and improves luminosity.

35 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Very Sexy Now Body Splash Mist 250ml

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Melano Very Sexy Now Body Splash Mist 250ml

A floral body splash infused with jasmine and rose for a soft, alluring scent. It refreshes and lightly moisturizes, leaving your skin silky and beautifully fragrant.

How to use

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Viva White Whitening Body Oil 125ml

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Viva White Whitening Body Oil 125ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

35 AED

33% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sheesha Lovely Beauty Cream Beauty Cream

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Highlights:

Sheesha Lovely Beauty Cream Beauty Cream

Original glass cream is a multi-purpose cream with anti-acne, anti-blemish, brightening, and anti-wrinkle properties.

This cream contains herbal and natural ingredients such as vitamins A and A5, vitamins B3 and E, aloe vera, alpha arbutin, rose extract, avocado extract, almond extract, and lycopene.

The glass cream can be used at night and sunscreen, moisturizer, and skin nourishing creams can be used during the day.

The effectiveness of the glass cream gradually became apparent after about 5 days.

20 AED

9% OFFFeatured

Silky Cool Rose Foot & Body Scrub Gel 1000ml

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Silky Cool Rose Foot & Body Scrub Gel 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

50 AED

6% OFFFeatured

Hair Treatment, Hair Care

Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

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Highlights:

Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

The Pot?o Nutritious Capillary Mayonnaise has been formulated especially for you who seek for ally to keep the threads healthy! It is the perfect combination of 3 elements that help give hydration, strength and untangling of the hair. And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner. Just use and let it rest all day long.

Cane Molasses + Carrot Oil: prevents the aging damaged yarns helping with the healthy hair growth.

Amaranth extract: amino acids restorage, making combing a lot easier.

Castor oil: it prevents hair from loss by making it stronger.

For all type of hair.

85 AED

GIFT SET

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3% OFFFeatured

Shower Gel, Skin Care

Diamond Glow Elegant Whitening Body Wash 750mls

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Diamond Glow Elegant Whitening Body Wash 750mls

Lightening Strength: Maximum Strength – Strongest Lightening for Maximum Results

Diamond Glow Elegant Deep Moisture Body Wash is a luxurious daily cleanser that gently removes dirt, excess oil, and impurities while helping to reveal brighter, healthier-looking skin. Infused with Amla and Dandelion Extracts, and combined with Alpha-Arbutin, Kojic Acid, Glycolic Acid, and Mulberry Root Extract, this rich foaming formula helps improve the appearance of uneven skin tone and dullness while leaving skin feeling refreshed, soft, and comfortably hydrated.

Moisturizing ingredients and botanical extracts help replenish hydration as you cleanse, leaving skin feeling soft, smooth, and comfortable without a tight or dry feeling. With continued use, skin appears cleaner, more even-looking, and naturally radiant, making it the perfect first step in your complete Diamond Glow lightening routine.

680 AED

11% OFFFeatured

Laser White Face and Body Scrub with Apricot 500gm

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Laser White Face and Body Scrub with Apricot 500gm

40 AED

10% OFFFeatured

Washami Professional 2x Keratin Smooth Shampoo 1000ml

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Washami Professional 2x Keratin Smooth Shampoo 1000ml

Makes hair straighter, smoother and controils frizz for up to 3 days

45 AED

22% OFFFeatured

Yoko Ultra Bright Vitamin C Serum

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Highlights:

Yoko Ultra Bright Vitamin C Serum

Rich in extracts from 8 types of fruits, along with vitamins C, B3, B5 and essential nutrients for the skin. Helps restore the skin to look healthy and have an aura. Combined with 3 molecules of hyaluronic acid (X3), it protects the skin from dryness. Provides moisture and smoothness to the skin. Coenzyme Q10 It is an anti-oxidant in the beads that helps reduce wrinkles. fill in the trenches Reveals firm, youthful-looking skin. Vitamin B3, 5 % concentrated , helps reduce dark spots. Make your skin look naturally radiant.

35 AED

10% OFFFeatured

Hair Care, Hair Treatment

ActiveX Post Epilation Cleansing Oil Lemon 500ml

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Highlights:

ActiveX Post Epilation Cleansing Oil Lemon 500ml

The ActiveX Post Epilation Cleansing Oil Lemon is a refreshing wax residue remover designed for effective post-hair removal care. It gently removes wax while refreshing and soothing the skin, leaving a clean, energized citrus finish.

Highlights

Removes wax residue after hair removal
Refreshes and cleans post-wax skin
Helps soothe and moisturize skin
Reduces dryness after epilation
Suitable for salon & home use

45 AED

25% OFFFeatured

Bellevie Extra Strong Clarifying Soap Curcuma Extract 225g

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Bellevie Extra Strong Clarifying Soap Curcuma Extract 225g

Bellevie Extra Strong Clarifying Soap Curcuma Extract 225g uses a unique blend of 100% natural curcuma extract to deep cleanse and clarify skin. Its extra strong formula helps to remove dirt, makeup, oil, and other impurities while providing lasting hydration and softness. Enjoy clear, healthy skin with this soap!

15 AED

17% OFFFeatured

Next Glow Beauty Cream Perfect Glowing Just in Few Days

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Next Glow Beauty Cream Perfect Glowing Just in Few Days

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Highlights:

Next Glow Beauty Cream Perfect Glowing Just in Few Days

25 AED

10% OFFFeatured

Pretty Cowry Apricot Scrub 350ml

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Highlights:

Pretty Cowry Apricot Scrub 350ml

The exfoliating complex delicately eliminates old cells, peeling, evens out unevenness, whitens. The product is suitable for all skin types. The formula is free of flatulates and parabens. Delicate texture suitable for the face.

45 AED

14% OFFFeatured

Crusader Skin Toning Cream Triple Action 50gm

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Crusader Skin Toning Cream Triple Action 50gm

Crusader Skin Toning Cream is a rich, soothing cream which lightens dark areas on the skin such as freckles, age and liver spots and blotches, to give a more even skin tone. A wonderful new ingredient, sunscreen ESCALOL 507 (Octyl Dimethyl Paba) helps prevent darkening from reoccurring.

Directions:

Clean you skin with Crusader Soap. Adult and Children over 12 years old apply cream evenly to your skin twice a day or as directed by a doctor.
Sun exposure should be limited by using a sunscreen agent, a sun blocking agent or protective clothing to cover skin after treatment is completed, to prevent darkening from reoccurring.

30 AED

25% OFFFeatured

Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

Eye & Lip Care, Skin Care

Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

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Highlights:

Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

Vaseline Aloe Fresh Lip Therapy is made with pure Vaseline petroleum jelly for long-lasting moisturizing

Clinically proven to help heal and prevent dry lips by locking in moisture

Gentle non-sticky, non-greasy formula

15 AED