Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

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Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

Instant Skin Relief: Perfect for treating minor scrapes, burns, and bumps, this soothing gel provides immediate relief and accelerates skin recovery.
Calms & Hydrates Irritated Skin: Aloe Vera’s natural cooling properties calm rough, sunburned, or irritated skin, restoring moisture and comfort.
Antioxidant-Rich & Rejuvenating: Packed with antioxidants, this gel nourishes and rejuvenates the skin, helping to reduce inflammation and promote healing.
Versatile Skincare Solution: Ideal for daily use as a moisturizer, it hydrates dry skin and maintains a smooth, refreshed complexion.
Balances Skin Tone & Texture: Regular use helps improve skin texture and tone, leaving it soft, even, and radiant.

25 AED

7% OFFFeatured

Shampoo, Skin Care, Hair Care

Sunny Isle JBCO Tea Tree Mint Extreme Hydration & Detangling Shampoo 354ml

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Sunny Isle JBCO Tea Tree Mint Extreme Hydration & Detangling Shampoo 354ml

Our gentle yet effective formula is enriched with humectants and conditioning agents to instantly add volume, strength and shine to otherwise dry and dull hair. The always pure and natural 100% Jamaican Black Castor Oil assists with the treatment of dry, itchy scalps and aids in longer, stronger and deeply nourished looking hair. Great for all hair types, textures, and colors!

Features & Benefits:

Sulfate Free! Paraben Free! Infused with 100% Pure and Natural Jamaican Black Castor Oil, Tea Tree Oil, and Mint essence Helps strengthen hair from root to tip

Perfect for color treated hair

Excellent for all types and textures of curls, coils

Leaves hair silky, soft and more manageable

Adds volume & shine to lifeless hair

Helps with dry and itchy scalps

65 AED

10% OFFFeatured

BNB Vitamin C Scrub 200ml

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BNB Vitamin C Scrub 200ml

BNB Vitamin C Rice Scrub is a rich and soothing emulsion made from fine rice particles which enables optimal facial exfoliation. Respectful of even the most sensitive skin types, the scrub eliminates impurities and dead skin, while stimulating elasticity and cellular renewal, Enriched with Vitamin C formula it gives you a brighten glow on your skin. The goal of our rice facial scrub is to gently exfoliate your skin – not irritate it.

How to use: Wash face & dab the cream on to your face in small dots. Focus on trouble areas,Such as the cheeks and forehead.Massage gently till absorb.

45 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit of the Wokali Anti-Aging Oat Facial Cream, Firming, Reduces Wrinkles, Vitamin B3, Soothing And Moisturizing 55gm

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Fruit of the Wokali Anti-Aging Oat Facial Cream, Firming, Reduces Wrinkles, Vitamin B3, Soothing And Moisturizing 55gm

FRUIT OF THE WOKALI PROFESSIONAL CARE OAT FIRMING ANTI-AGING CREAM. This cream improves elasticity, reduces wrinkles, and slows the signs of aging. Enriched with vitamin E and B3, its calming and moisturizing properties help strengthen the skin barrier, promote skin regeneration, and improve hydration. It will help you achieve a more youthful, hydrated, and radiant appearance.

35 AED

Caro light Exfoliating Shower Gel Carrot Oil & Apricot Kernel Powder 500ml

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Caro light Exfoliating Shower Gel Carrot Oil & Apricot Kernel Powder 500ml

Exfoliates dead cells and reveals skin radiance

Refines skin texture and evens out complexion

Deeply cleanses and removes impurities

Soft, supple and radiant skin.

25 AED

Beneks Fashion Fair Cleartone Fast Action Skin Gel 30g

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Highlights:

Cleartone Fast Action Skin Gel is a unique blend that’s ideal for clearing dark skin around the underarm, armpit region. It is also effective against other skin condition such as eczema, rashes, allergies and skin inflammation cause by death skin cells. Cleartone helps removes death skin cell, pimples and lessen stretch marks. It also makes the skin lighter, radiant, soft, flawless and satin-smooth.

25 AED

8% OFFFeatured

Neoskin Whitening Body Lotion 250ml

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Neoskin Whitening Body Lotion 250ml

Neoskin Essence-B Whitening Body lotion is a unique skin lightening formula with a ‘BRIGHT UP’ complex that combines Carrot Oil, Kojic acid, and Glycolic. This unique formula nourishes and gradually lightens the skin by fading dark spots and dark patches to provide an even skin tone with a sweet Carrot fragrance.

55 AED

25% OFFFeatured

Skin White Whitening Bath Soap Classic 135gm

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Skin White Whitening Bath Soap Classic 135gm

Introducing Skin White Whitening Bath Soap Classic: Your daily essential for brighter, more even-toned skin. This soap is specially crafted to promote skin whitening while gently cleansing and moisturizing. Infused with skin-brightening ingredients, it helps reduce the appearance of dark spots and hyperpigmentation. Suitable for daily use, it leaves your skin feeling refreshed and rejuvenated with each wash. Conveniently sized at 90gm, it’s perfect for home use or travel. Elevate your skincare routine and unveil a radiant complexion with Skin White Whitening Bath Soap Classic.

15 AED

6% OFFFeatured

Shower Gel, Skin Care

Tree Hut Lotus Water Foaming Gel Wash 532ml

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Tree Hut Lotus Water Foaming Gel Wash 532ml

Refresh your shower routine with the delicious scent of Lotus Water! Our shimmering, gel formula suds up into a luxe lather that pampers skin, leaving it feeling soft, clean and moisturized. Tree Hut washes are infused with our hydrating oil complex, packed with antioxidant-rich avocado, kiwi and orange oils for the ultimate refreshed glow.

80 AED

3% OFFFeatured

Pro Lab Snail Mucin +Retinol Advanced Renewal Body Lotion 500ml

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Pro Lab Snail Mucin +Retinol Advanced Renewal Body Lotion 500ml

Body lotion for rough, dull, and uneven skin. Helps smooth texture, fade dark areas, and give your skin a cleaner, more refined look with consistent use.

Benefits

Smooths rough, uneven skin texture
Helps reduce appearance of dark areas (knuckles, knees, elbows)
Improves overall skin clarity and tone
Supports long-term skin renewal, not just surface hydration

145 AED

PRODUCTS ON SALES

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17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Coco Musk 250ml

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Ella James Body Mist Coco Musk 250ml

25 AED

6% OFFFeatured

Bella White Gluta Glow Lightening Lotion with Glutathione 500ml

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Highlights:

Bella White Gluta Glow Skin Egyptian Milk is a specialized beauty lotion formulated to provide intensive skin care and radiance. Designed as a “Gluta terminal white” treatment, this product offers a pure natural formula that helps to transform the skin’s appearance. By incorporating this nourishing milk into your daily routine, you can address various skin concerns while promoting a healthier, more luminous complexion. Its advanced formula is tailored to deliver comprehensive benefits, ensuring your skin remains protected and revitalized through consistent, daily application.

Key Active Ingredients & Features

Pure Natural Formula: Crafted with a natural-based formula.
Sun Protection: Includes SPF 50 for defense against sun damage.
Glutathione Infusion: Formulated as a “Gluta terminal white” treatment.

Promised Benefits

Skin Unification: Helps to unify and even out the skin tone.
Super Skin Glowing: Promotes a radiant, glowing appearance.
Anti-Aging: Provides anti-aging benefits to help maintain youthful-looking skin.
Sunburn Protection: Formulated to help prevent or address sunburn.
Anti-Wrinkles: Works to minimize the appearance of wrinkles.
Anti-Stretch Marks: Assists in reducing the visibility of stretch marks.

How to Use

Apply the lotion daily to clean, dry skin.
Massage gently over the body until fully absorbed, paying extra attention to areas requiring targeted care.
Use consistently as part of your morning and evening skincare routine for optimal brightening and protective effects.

Suitable For

Individuals seeking to address hyperpigmentation, uneven skin tone, and signs of aging.
Those aiming for a more radiant, glowing, and protected complexion.

Storage Instructions

Store in a cool, dry place away from direct sunlight.
Ensure the pump is securely closed after each use to maintain product potency.

Important Information

For external use only; avoid direct contact with eyes.
If irritation occurs, discontinue use immediately.
Keep out of the reach of children.

Size

500ml

IngredientsGlutathione, Egyptian Milk, Papaya Extract, Vitamin C, Glycolic Extract, Niacinamide, Collagen, Citrus Extract.

150 AED

17% OFFFeatured

Orbi 20 Anti Marks Lightening Serum 30ml

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Orbi 20 Anti Marks Lightening Serum 30ml

Triple action serum, fights all skin imperfections, unifying repairing correcting deep cleanses and treats spots acnes eye shadows by providing smooth and whitening skin. The facial serum makes the skin clear and also protects from harmful sun rays and protects from the side effects of makeup. By using this serum for just a few days, get soft and naturally clear skin.

25 AED

10% OFFFeatured

DH7 Gold Soin Lumiére Lightening Body Milk 500ml

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DH7 Gold Soin Lumiére Lightening Body Milk 500ml

DH7 Gold “Soin Lumiére” Lightening Body Milk is excellent to lightens your skin and moisturizes. A full efficiency for a perfect complexion and a smooth skin
Liste INCI : Aqua, Aloe Barbadensis gel, Paraffinum Liquidum, Glycerin, Glyceryl Stearate, Kojic Diplamitate, Kojic Acid, Urea, Ceteareth-20, Prunus Amygdalus Dulcis oil, Phenoxyethanol, Ceteareth-12, Cetearyl Alcohol, Butyl Methoxydibenzoylmethane, Ethylhexyl Methycinnamate, Butylene Glycol, Chlorphenesin,

450 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Pomegranate & Acai Color Protection Conditione 355ml

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Petal Fresh Pure Pomegranate & Acai Color Protection Conditione 355ml

Helps protect longevity of colortreated hair. Protects hair against environmental stressors including thermal styling, fluorescent lighting and the sun

Maintain ultravibrant color with Petal Fresh Pure Pomegranate and Acai Conditioner (Color Protection). The unique blend of Certified Organic Acai and tanninrich Pomegranate Extract helps bind color pi

Acai Acai is rich in omega 3, 6 and 9 and vitamins B, C and E, which is known for improving the health of the scalp, reducing hair loss.

Infused with essential oils. No harsh preservatives, parabens nor GMO’s. Safe for colored hair. Vegan and crueltyfree.

Pomegranate Pomegranate is known for its ability to strengthen the hair follicles and improve circulation to the scalp, stimulating hair growth.

95 AED

31% OFFFeatured

Conditioner, Hair Care

Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Conditioner 400ml

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Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Conditioner 400ml

Essential nutrient system with natural antioxidants for maximum shine, volume & a balanced scalp.

Palmer’s® Olive Oil Formula® Shine Therapy perfectly nourishes dull, frizzy hair and dry scalp to maximize fullness and improve manageability, for irresistibly soft and shiny hair.

Why Your Hair Will Love Olive Oil and Jamaican Black Castor Oil

Cold Pressed Extra Virgin Olive Oil: This shine enhancing emollient packed with antioxidants soaks into the hair preserving hydration while smoothing strands and minimizing frizz creating softer, shinier, more manageable hair. Olive Oil also invigorates the skin and soothes tightness to support a healthy scalp foundation.

Jamaican Black Castor Oil: Helps rid the scalp of environmental stressors creating an optimal foundation for growing hair. Jamaican Black Castor Oil also locks in moisture and promotes fuller strands.

Suggested use

After shampooing with Palmer’s® Olive Oil Formula® Shine Therapy Shampoo, apply generously and work through hair from root to tip and allow to penetrate for 2 to 3 minutes or as desired. Rinse thoroughly with cool water.

45 AED

10% OFFFeatured

PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

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PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

45 AED

8% OFFFeatured

Purec Pure Egyptian Magic Whitening Carrot Lotion 300ml

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Purec Pure Egyptian Magic Whitening Carrot Lotion 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

14% OFFFeatured

Zahrat Al Lebanon Beauty Pack With Free Two Anti Acne & Whitening Serums

Face Cream, Skin Care, Spot Corrector

Zahrat Al Lebanon Beauty Pack With Free Two Anti Acne & Whitening Serums

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Zahrat Al Lebanon Beauty Pack With Free Two Anti Acne & Whitening Serums

Hydrates, moisturizes & revives skin
Anti-Acne Serum fights against acne formation
Brightening Serum provides skin a luminous glow
Combats against pollution, UV rays & other environmental stressors
Works well or all types skin skin of men & women

30 AED

40% OFFFeatured

Yoko Herbal Soap 110g

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Yoko Herbal Soap 110g

Skin cleansing soap Thai herbal formula Thoroughly cleans the body skin. Fragrant scent of natural herbs

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

15 AED

GIFT SET

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15% OFFFeatured

Serums, Skin Care

Nutriclair Lightening Concentrated Serum 30ml

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Nutriclair Lightening Concentrated Serum 30ml

The Concentrated Vegetable Extracts Care For A Luminous, Clear And Pure Complexion.

To Be Used Pure For Black Spots Or To Be Mixed In 1L Of Body Lotion.

Helps reduce dark spots and imperfections.
Brightens the skin using it day after day.
Helps reduce the signs of aging.
The skin texture becomes ultra-fine & radiant complexion.

85 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

13% OFFFeatured

IQueen Classic Wood Large Paddle Porcupine Cushion Hair Brush 75x235mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Large Paddle Porcupine Cushion Hair Brush 75x235mm

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IQueen Classic Wood Large Paddle Porcupine Cushion Hair Brush 75x235mm

Made with elegant beech wood, this brush features a straight handle with a rubber ring for balance and stability during styling. Soft nylon bristles with ball tips gently detangle without snagging, while shorter bristles add shine and control. Heat-resistant ionic nylon reduces frizz, retains moisture, and boosts shine. Perfect for detangling and grooming all hair types and textures.

Paddle Shape, Large Size, Overall Width: 75mm, Length: 235mm

70 AED

11% OFFFeatured

Shower Gel, Skin Care

Fair & White Gold Exfoliating Shower Gel Scrub 940ml

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Fair & White Gold Exfoliating Shower Gel Scrub 940ml

Get beautiful, soft skin like never before… Its magically scented rich-foam cleanses and eliminates dead cells and impurities. It leaves your skin radiant and even-looking.

Enriched with Apricot seed powder, exfoliating microbeads and Glycerin.

85 AED

6% OFFFeatured

Bella White Glow and Radiance Vitamin C Lotion 500ml

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Highlights:

Bella White Glow and Radiance Vitamin C Lotion 500ml

Bella White Glow And Radiance Vitamin C Lotion is formulated with all natural ingredients for healthy, smooth, and radiant skin. pH 5.5 helps prevent acne and maintain skin moisture.

Benefits Of Bella White Vitamin C Lotion

It reduces the appearance of stretch marks on the skin
Unifies your skin complexion with consistent usage
Helps prevent acne breakouts on the skin
Promotes a smooth and healthy skin
Firms your skin

Ingredients: shea butter, aloe vera, and natural extracts such apple, sunflower, and rosemary

How to Use Bella White Glow Lotion

After taking your bath, Pump out some amount of the lotion on your palm and gently massage it all over your body until it is all completely absorbed into your skin.

Frequently Asked Questions

Question: Does vitamin C lotion lighten skin?

Answer: It may also help brighten your skin’s appearance.

Question: Does Bella white lotion contain hydroquinone?

Answer: This formula is free of hydroquinone and contains only safe, natural ingredients.

Question: Is this product fake?

Answer: No…!!! We sell the original product

150 AED

Conditioner, Hair Care

Dr. Miracle’s Leave In Conditioner 237ml

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Highlights:

Dr. Miracle’s Leave In Conditioner 237ml

Dr. Miracles Leave In Conditioner strengthens and softens. This product is blended with vitamins a, c and E to provide strong, soft and manageable shiny hair. It is great for relaxed, braided, natural or weave hair.

45 AED

5% OFFFeatured

Medicube Kojic Acid Turmeric Peel Shot Exfoliating Serum 80ml

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Highlights:

Medicube Kojic Acid Turmeric Peel Shot Exfoliating Serum 80ml

Experience radiant, clearer skin with the Medicube Kojic Acid Turmeric Peel Shot, a gentle yet effective exfoliating serum formulated to remove dead skin cells, excess sebum, and impurities. Enriched with Kojic Acid, Turmeric, Niacinamide, and Vitamin C, this peel shot targets uneven skin tone, dullness, and rough texture to reveal a brighter, smoother complexion. Ideal for sensitive skin, this lightweight formula helps maintain skin clarity while soothing and protecting your skin barrier. Perfect for daily use to achieve visibly healthier and glowing skin.

95 AED

24% OFFFeatured

TXTR by Cantu For Curls + Coils Defining Cream 473ml

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TXTR by Cantu For Curls + Coils Defining Cream, 473ml

TXTR by Cantu For Curls + Coils Defining Cream is a styling cream specifically designed for curly and coiled hair. This creamy formula defines and tames your curls, giving them long-lasting hold and bounce.

TXTR by Cantu’s Defining Cream contains nourishing ingredients like shea butter and jojoba oil to moisturize and add shine to your hair. It helps reduce frizz, detangle hair, and enhance the natural structure of curls, while protecting hair from heat and environmental stressors.

Apply a generous amount of Defining Cream to towel-dried hair and distribute evenly from roots to ends. Gently scrunch your curls to increase definition and let your hair air dry or use a diffuser for more volume. You can also use the Cream on dry hair to refresh your curls.

With the TXTR by Cantu For Curls + Coils Defining Cream you can perfectly define and style your curls and coils. Enjoy long-lasting, defined curls with natural shine and bounce.

42 AED

25% OFFFeatured