Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pastil Hand Cream Strawberry

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Pastil Hand Cream Strawberry

35 AED

13% OFFFeatured

Majesty 5D Asian Whitening Yellow Molato Soap

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70 AED

29% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor Banana Heel Cream 100ml

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Skin Doctor Banana Heel Cream 100ml

Intensive moisturizer for rough, dry, cracked and callous skin.

Skin Doctor Banana Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

25% OFFFeatured

Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

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Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

INSTAWHITE soap, with egg yolk, an excellent active ingredient rich in essential nutrients, is a clarifying treatment that effectively combats dark spots, blackheads, and blemishes. This soap is extremely beneficial for the skin, deeply nourishing it and leaving the complexion visibly brighter.

15 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Multifunction BB Cream 50ml

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Eveline White Prestige 4D Whitening Multifunction BB Cream 50ml

Get a healthy look and a perfect complexion that keeps you away from using foundation with this BB cream from Eveline, designed with modern technology and developed Lumiwhite formula, for a bright and even skin tone.

SPF 15+.
Fights pigmentation.
Gentle, light formula.
Perfect for all skin types.
Moisturizes skin for up to 48 hours.
Natural finish and healthy glow.
Reduces visibility of pores.
Does not leave a greasy effect on the skin.

65 AED

11% OFFFeatured

A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

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A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

A Bonne Face & Body Cream Scrub Peach & Lemon Brightening

Experience instant brightness and silky smooth skin with A Bonne’s innovative Gelato Scrub formula. This gentle yet deep exfoliating cream scrub is enriched with Organic Peach and Lemon to refresh, smooth, and reveal naturally glowing skin. Powered by VITA-8 and 10x Niacinamide, it helps brighten dull skin, soothe irritation, and enhance your natural radiance.

Key Benefits

Instant Brightening Boost – Promotes a visibly brighter complexion after every use.
Gentle Deep Exfoliation – Creamy gelato texture removes dead skin without irritation.
Organic Peach & Lemon Extracts – Refresh and smooth the skin for a healthy glow.
10x Niacinamide + VITA-8 Complex – Enhances radiance, soothes irritation, and improves skin clarity.
Soft, Glowing Skin – Leaves your skin smooth, polished, and luminous with an extra aura.
Suitable for Face & Body – Designed to brighten and refine skin from head to toe.

How to Use

Apply the cream scrub to damp skin.
Gently massage in circular motions, especially on rough or bumpy areas.
Rinse thoroughly with clean water.
Use regularly for best results.

Reveal your most radiant, smooth, and glowing skin with A Bonne’ Peach and Lemon Gelato Brightening Scrub — a refreshing treat for your skincare routine.

40 AED

14% OFFFeatured

Silky Cool Pomegranate Moisturizing Cream 500ml

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Silky Cool Pomegranate Moisturizing Cream 500ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

Enchanteur Radiant White Romantic Lotion 250ml

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Enchanteur Radiant White Romantic Lotion 250ml

Enchanteur Radiant White Perfumed Body Lotion keeps your skin moisturized and radiantly fairer while leaving it gorgeously fragrant. It contains Pomegranate extracts evens skin tones and strengthens the skin’s barrier and glow reflectors for instant visible fairness.

20 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Alattar 100% African Shebia Herbal Oil Pure Natural Oil for Hair and Skin 200ml

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Alattar 100% African Shebia Herbal Oil Pure Natural Oil for Hair and Skin 200ml

Highlights

Deep Hair & Scalp Nourishment: This herbal oil deeply penetrates the hair and scalp to provide essential nutrients, promoting overall hair health, strength, and vitality.
Intensive Skin Moisturizer: Acts as a rich emollient, delivering intense moisture to dry or dull skin, helping to smooth rough patches and restore natural softness.
100% Pure African Shebia: Features the original formula derived from pure African Shebia herb, ensuring an authentic and potent natural treatment for beauty routines.
Enhances Hair Manageability: Regular application helps to soften hair texture and increase elasticity, making curly, coiled, or coarse hair easier to manage and style.
Multi-Purpose Beauty Oil: Versatile formula is suitable for use on both the hair (as a treatment or sealant) and the body (as a daily moisturizing oil).

60 AED

25% OFFFeatured

Alattar Vitamin E Nourishing and Whitening Facial Soap 100gm

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Alattar Vitamin E Nourishing and Whitening Facial Soap 100gm

Attar’s nourishing and whitening facial soap with Vitamin E comes in a 100g pack. This soap deeply cleanses the skin while moisturizing and lightening it thanks to the antioxidant properties of Vitamin E, which fights impurities and gives the skin a more radiant appearance.

Benefits and features:

Nourishes the skin with Vitamin E, which enhances its elasticity.
Lightens skin tone and unifies its appearance.
Deep cleansing removes impurities and excess oils.
Suitable for all skin types.

How to use:

Wet the face with lukewarm water.

Rub the soap between your hands to create a lather.

Massage the lather onto the face in circular motions for a minute.

Rinse the face well with lukewarm water and dry gently.

Warnings:

Avoid contact with eyes.

If irritation occurs, stop use and consult a dermatologist.

Store the product in a dry place away from direct sunlight.

15 AED

PRODUCTS ON SALES

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9% OFFFeatured

Oils & Moisturizer, Skin Care

Carotis Skin Brightening Glycerin With Carrot Oil 60ml

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Carotis Skin Brightening Glycerin With Carrot Oil 60ml

Carotis Glycerin Brightening Oil 60ml operates through a carefully formulated blend of ingredients that work in synergy to bring out the best in your skin. Glycerin, a key component, acts as a powerful moisturizer, locking in hydration and helping to maintain your skin’s suppleness.

Additionally, the lightening agents in this innovative formula target areas of uneven skin tone, working diligently to reduce the appearance of dark spots and promote a more balanced complexion.

100 AED

29% OFFFeatured

Creams, Skin Care, Personal Care

Valera Massage Cream Slim Externe 300gm

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Valera Massage Cream Cellulite 300gm

25 AED

22% OFFFeatured

Dhin Dhin Body Brightening Cream, 360g

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Dhin Dhin Body Brightening Cream, 360gm

Ideal for daily moisturizing and pampering routine. Helps to restore the skin’s natural moisture balance. Can be used on all skin types. Provides long-lasting moisture and protection. Enhances the overall texture and tone of the skin. Promotes a healthy and radiant complexion. Suitable for all seasons and climates.

Leaves the skin feeling soft, smooth, and supple.

Suitable for all skin types.

Helps to improve the appearance of dry and rough skin.

35 AED

15% OFFFeatured

EZColor For Women Bold Shades 3RA Intense Auburn Permanent 80gm

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EZColor For Women Bold Shades 3RA Intense Auburn Permanent 80gm

Bigen Easy Color for Women’s Bold Shades include a range of vivid, bold red tones that last. Our full kit and non-drip cream gives you maximum control for versatile applications – root touch up, full head coloring, or even adding dimensional highlight/lowlights with vibrant tones. The innovative tube packaging allows you to use what you need and store remaining for future use, so that color maintenance and achieving professional-looking results is always easy and economical.

55 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Fresh & Clear Beauty Cream Aloe Vera Avocado & Lycopene

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Fresh & Clear Beauty Cream

Fall in Lover with your Soft, Smooth & Radiant skin!!

A perfect blend of Avocado & Natural Honey
Combats discolouration, acne, blemishes, freckles, dark spots, under eye circles, acne scars & wrinkles
Protects from UV rays, revive skin & fights against skin damage
Eliminates dullness, makes skin velvety soft & brighter

25 AED

17% OFFFeatured

Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

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Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

With its exclusive and unique formula, BICARBOLIGHT lightening cream combines the whitening action of sodium bicarbonate and the purifying effect of lemon.

The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and Smoothest the epidermis

How to use

Apply BICARBOLIGHT lightening cream morning and evening to the completely cleansed body with BICARBOLIGHT shower gel. Lightly massage into skin.

25 AED

9% OFFFeatured

Makari Exclusive Tone Boosting Body Milk 500ml

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Makari Exclusive Tone Boosting Body Milk 500ml

Radiate your body with a rich blend of skin-brightening botanicals. This Body Milk effectively brightens skin tone, while diminishing the appearance of stubborn hyperpigmented discolorations. Lock in moisture with this BODY ONLY product which will leave your skin hydrated, radiant, and silky smooth.

Recommended for all skin types except sensitive
-Must first apply Toning Glycerin, Extreme Botanical Body Oil, BeBe Almond Massage Oil or other botanical oil to freshly cleansed body.
-Apply evenly on body at night 3x per week.
-Apply sparingly to brighten areas such as inner arms, thighs and legs.
-This product is for the BODY ONLY, DO NOT USE ON THE FACE!!!
-Do not use more than 3x per week. Excessive usage may damage skin.
-Do not use for more than 3-4 months consecutively.
-Recommend using skin type appropriate Naturalle SPF 15 Toning Cream or sunscreen during the day.
-Recommend using Voile de Corps Hand and Body Lotion on alternate nights to keep skin hydrated.
-Recommend using Clarifying Cream and Exclusive Toning Serum to brighten knuckles, elbows, knees and toes.

410 AED

29% OFFFeatured

Alattar Cracked Heel Cream with Chamomile & Shea Butter 100ml

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Alattar Cracked Heel Cream with Chamomile & Shea Butter 100ml

Cracked foot treatment cream from Al-Attar is used to soothe and moisturize dry and cracked skin in the foot area. The cream contains compounds that moisturize dry and cracked skin, such as glycerin, almond oil, and vitamin E. These compounds work to improve the skin’s natural moisture barrier and reduce water loss.

Benefits and features:

This cream contains moisturizing ingredients that penetrate deeply into the skin.
Helps restore moisture and hydration to dry, cracked heels.
Regular use can improve the overall condition of your skin leaving it softer and more supple.
The moisturizing properties of cracked heel cream help soften and soothe rough patches of skin on the heels.
This cream can gradually reduce the hardness and thickness of the affected areas.
It contains ingredients that help remove dead skin cells and promote healing by exfoliating damaged layers.
Heel cracks can be painful and uncomfortable, especially when walking or standing for long periods.
Cracked heel cream can provide relief by soothing the skin, reducing inflammation, and relieving any discomfort associated with cracked heels.
Using cracked heel cream regularly can help prevent future cracks.
The moisturizing and protective barrier created by the cream helps keep the skin on your heels hydrated, supple and less prone to cracking.

How to use:

Clean the feet well and dry them gently.

Apply an appropriate amount of crack treatment cream on the cracked and dry areas.

Gently massage the cream until it is completely absorbed.

Use the cream regularly for best results.

Warnings:

keep away from the reach of the children.

Wash your eyes well in case of contact.

Discontinue use in case of irritation.

25 AED

13% OFFFeatured

Conditioner, Hair Care

Ujooba Anti-Hairfall Conditioner Aloe Vera 400ml

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Ujooba Anti-Hairfall Conditioner Aloe Vera 400ml

Experience the soothing and moisturizing benefits of Ujooba Nourishing Conditioner with Aloe Vera. This deeply hydrating conditioner is formulated to provide intense moisture, leaving your hair soft, smooth, and revitalized. Aloe Vera is known for its healing and moisturizing properties, making it ideal for dry, brittle hair. It helps restore the natural moisture balance of your hair while reducing frizz and enhancing shine. Suitable for all hair types, it’s a must-have for everyday hydration.

Key Features:

Infused with Aloe Vera for deep moisture and hydration.
Restores the natural moisture balance of your hair.
Reduces frizz and leaves hair soft, shiny, and manageable.
Suitable for all hair types.
Comes in a 400ml bottle for lasting use.

How to Use:
After shampooing, apply evenly to damp hair, focusing on the ends. Leave on for 2-3 minutes, then rinse thoroughly with water. For best results, use after Ujooba Anti-Hairfall Shampoo.

35 AED

10% OFFFeatured

Creme Of Nature Sulfate Free Moisture and Shine Shampoo 354ml

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Creme Of Nature Sulfate Free Moisture and Shine Shampoo 354ml

This sulfate-free formula nourishes, hydrates, and adds Exotic Shine, while gently cleansing and detangling.

Instructions For Use

Apply a generous amount to wet hair and massage into lather. Rinse thoroughly and repeat. Follow with Creme of Nature Argan Oil from Morocco Intensive Conditioning Treatment.

45 AED

GIFT SET

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7% OFFFeatured

Serums, Skin Care

Roda Roji Retinoid Peptide Wrinkle Red Ampoule 30ml

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Roda Roji Retinoid Peptide Wrinkle Red Ampoule 30ml

RODA ROJI Retinoid Peptide Peptide Wrinkle Reduction Ampoule is designed for a complex fight against age-related changes.?It stimulates cell renewal processes, activates the synthesis of collagen and elastin fibers, strengthens the tone and shapes the oval of the face.

Key Features:

Anti-aging action:?The serum is formulated to address multiple signs of skin aging, including wrinkles, dullness, pigmentation and enlarged pores.

Stimulation of collagen production:?The presence of retinol in the formula encourages collagen production, helping to strengthen and densify the skin, thus reducing wrinkles and age spots

Reducing inflammation and normalizing sebum secretion:?? reduce inflammation, normalize sebum production and improve the overall appearance of the skin, including the reduction of enlarged pores

Skin smoothing and hydration:?contributes to skin softness and maintaining optimal hydration levels, helping to maintain a smooth and even skin texture.

Stimulation of cell regeneration:?? contributes to the stimulation of cell regeneration and strengthening of the protective functions of the skin.

65 AED

8% OFFFeatured

Moringa-O Malunggay 2-in-1 Herbal Anti-Dandruff Oil Control Shampoo 200ml

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Moringa-O Malunggay 2-in-1 Herbal Anti-Dandruff Oil Control Shampoo 200ml

Our charcoal shampoo gives a gentle yet thorough cleanse without stripping away natural oils to protect and strengthen both scalp and hair. We use nature’s multivitamins Malunggay (Moringa), Olive, Omega (Sunflower) and Argan oils rich in Vitamins A, B-complex, C, D, E, Omegas 6 & 9, calcium and other minerals essential for healthy hair.

Infused with Triprotein Actives, a natural keratin alternative composed of collagen, wheat protein, and elastin, Moringa-O2 hair oil control shampoo penetrates each strand to deliver essential proteins to damaged areas before sealing the cuticle and repairing hair from within. Our oil control shampoo also features Color Care for added conditioning and protection.

*damaged refers to roughness and dryness

60 AED

10% OFFFeatured

Washami 2 in1 Instant Restore Olive Shampoo & Conditioner 750ml

Conditioner, Hair Care, Shampoo

Washami 2 in1 Instant Restore Olive Shampoo & Conditioner 750ml

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Washami 2 in1 Instant Restore Olive Shampoo & Conditioner 750ml

Ready for a new adventure? Washami Instant Restore shampoo & conditioner, this exclusive formula is rich in olive and Keratin and removes accumulated residue to prepare your hair for the next adventure.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with abundant water. Store in a dry place.

45 AED

9% OFFFeatured

Shower Gel, Skin Care

Neoprosone Zaban Super Lightening Exfoliating Moisturizing Shower Gel 750ml

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Neoprosone Zaban Super Lightening Exfoliating Moisturizing Shower Gel 750ml

NEOPROSONE Zaban shower gel with natural microgranules is an exfoliating and moisturizing cosmetic product that removes dead cells for deep care and thereby brightens the skin.

Application: Apply directly to the skin or use a bath sponge, massage in circular movements and rinse thoroughly.

50 AED

11% OFFFeatured

QV Moisturising Cream For Sensitive Skin 100gm

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QV Flare Up Wash 150ml

QV Flare Up Skin Wash is a product specially designed to deeply and effectively cleanse the skin, helping to remove dirt, excess oil, and impurities. Contains soothing and purifying ingredients that improve the appearance of the skin and purify it.

Benefits and features:

The lotion deeply cleanses the skin, helping to remove impurities, dirt, and excess oils.
It helps balance moisture levels in the skin, maintaining its natural hydration.
It contains soothing substances that soothe the skin and reduce irritation and redness.
Leaves the skin feeling fresh and clean after use, making it ideal for daily use.
It has a gentle formula and is free of synthetic fragrances, making it suitable for sensitive skin.
It comes with a practical design that facilitates application and rinsing, making it ideal for daily use.

How to use :

Wet the face with lukewarm water.

Apply an appropriate amount of lotion to the hands and then rub gently to form a foam.

Apply foam to the skin in gentle circular movements, avoiding the eye area.

Rinse the face well with lukewarm water.

85 AED

22% OFFFeatured

Eclat Men 3in1 Clarifying Body Milk 500ml

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Eclat Men 3in1 Clarifying Body Milk 500ml

ECLAT MEN body milk for men 3in1, Clarifying, Moisturizing, Regenerating.

35 AED

8% OFF

Skin Free Beautifying Milk 150ml

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Skin Free Beautifying Milk 150ml

Skin free milk is a serum of high concentration used to clear dark knuckles, dark toes and stubborn spots, it lightens skin very well and very effective.

it is a natural fast action skin whitening milk, its a multi purpose skin oil for promixing or added to cream.

skin free beautifying milk is a strong bleaching serum . please use sparingly or mixed into your cream or lotion. it can also be used on its own, works well alongside arbutin serum.

you can spot treat with it also.

Helps clear up skin from the first use.

Helps clears the appearance of dark spots, helps heal scars to fade. Whitening in 7 days , contains v.c and carrot oil, visibly works on, black spot, age spot, sunburn, wrinkles ,acne scares, eczema, pimples, freckles

55 AED

22% OFFFeatured

Conditioner, Hair Care

Amalico Chebe Tchad Conditioner with Shea Butter 500ml

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Amalico Chebe Tchad Conditioner with Shea Butter 500ml

Elevate your hair care routine with Amalico Chebe Tchad Conditioner with Shea Butter. Formulated with the richness of shea butter and the traditional Chebe herb, this conditioner deeply moisturizes and nourishes your hair. Whether your hair is dry, damaged, or in need of extra care, this conditioner works to repair and revitalize, leaving your locks soft, smooth, and manageable. Ideal for those following Tchadian hair care traditions, this 500ml; bottle offers a generous supply of luxurious hydration for your hair. Treat your hair to the goodness of shea butter and Chebe with Amalico Chebe Tchad Conditioner.

35 AED

20% OFFFeatured

Eveline Nail Therapy Maximum Nail Growth Quickener 12ml

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Eveline Nail Therapy Maximum Nail Growth Quickener 12ml

Restore the beauty of your nails with Eveline Professional Nail Therapy Serum for daily intensive nail care.

It features a specially designed formula to strengthen brittle, weak, and easily broken nails.

The advanced formula, enriched with silk proteins, effectively strengthens the nail structure.

This rapid nail growth booster stimulates natural nail growth and restores a healthy, natural appearance.

In just 10 days, you’ll notice a visible difference in the length, strength, and beauty of your nails.

Promotes significantly faster nail growth.
Strengthens weak, thin, and brittle nails.
Enhances nail flexibility and health.
Gives longer, healthier nails in a short period of time.
Suitable for daily use.

Ingredients:

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Cellulose Acetate Butyrate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Isopropyl Alcohol, Acetyl Tributyl Citrate, Nitrocellulose, Tosylamide/Epoxy Resin, Dimethyl Urea, Acrylates Copolymer, Stearalkonium Bentonite, Adipic Acid/ Neopentyl Glycol/ Trimellitic Anhydride Copolymer, Benzotriazolyl Dodecyl p-Cresol, Citric Acid, Caprylic/Capric Triglyceride, Dipropylene Glycol Dibenzoate, Pistacia Lentiscus Gum, Citric Acid, Silk Powder, Aluminium Hydroxide, Triethoxycaprylylsilane, MEK, Methicone, Talc, CI 77891, CI 19140, CI 77491, CI 60725

40 AED

13% OFFFeatured

Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Daily Body Lotion 400ml

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Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Daily Body Lotion 400ml

Soothe and Nourish skin with Palmer’s® Shea Butter Formula® daily body lotion, crafted with vitamin-enriched Shea Butter to richly replenish dry, sensitive skin.

Shea Butter (Butyrospermum Parkii)*: Sustainably produced, raw shea butter contains important vitamins and micro-nutrients, making it a superior skin-friendly moisturizer particularly for soothing sensitive skin.

Suggested use

Use daily on clean, dry skin.

65 AED