Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

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Highlights:

Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

Lady Diana Foot Scrub with Lemon and Ice Mint eliminate dead cells and other skin impurities from the foot. It remove dead skiin, giving a radiant and clean skin.

25 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Juli Gold Half Caste Oil 120ml

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Highlights:

Juli Gold Half Caste Oil 120ml

A powerful whitening oil designed to visibly brighten the skin, fade dark areas, and deliver a soft, glowing complexion—no cream needed.

Key Benefits:
Brightens and lightens the skin visibly
Evens out skin tone and fades dark areas
Helps reduce the appearance of freckles, blotches, and sunburn
Ideal for underarms, inner thighs, and knuckles
Non-greasy, lightweight oil texture
Can be used without any cream
Enhances natural glow and skin radiance
Works best with a whitening soap

95 AED

17% OFFFeatured

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

12% OFFFeatured

Clinic Clear Lightening Beauty Set

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Highlights:

Clinic Clear Lightening Beauty Set

This set contain 7 Items

Clinic Clear Cream 330g

Clinic Clear Oil 125ml

Clinic Clear Bar Soap

Clinic Clear Body Lotion 500g

Clinic Clear Tube 50g

Clinic Clear Serum 50ml

Due to its rich content of Clear Clinic, it is gentle on the skin. Moisturizes, protects and allows your skin to maintain its elasticity without leaving any greasy layer. Another benefit of using Clinic Clear set is that it clears your skin from unwanted spots and it also gets rid of other skin discomforts. It can also be used as an exfoliating tint erasing solution; Used to whiten dark pigmentation of the skin. In particular, the joints, feet, knees and elbow.

220 AED

10% OFFFeatured

Creams, Skin Care, Tubes

Kenta Moroccan Lightening Cream 30gm

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Highlights:

Kenta Moroccan Lightening Cream 30gm

Helps to get a brighter complexion and freshness for natural skin beauty

It unifies skin tone and reduces appearance of blotches and pigmentation

It can be used on the face, body and sensitive areas

45 AED

16% OFFFeatured

Shower Gel, Skin Care

Fair & White Original Glutathione Shower Gel 940ml

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Highlights:

Fair & White Original Glutathione Shower Gel 940ml

Radiant and revitalized skin, Creamy foam with a revitalizing fragrance that perfectly cleanses the skin, removes dead cells and impurities, and rejuvenates the skin, For soft, beautifully clear, smooth skin and a radiant complexion.

80 AED

13% OFFFeatured

Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Charcoal which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

13% OFFFeatured

A Bonne Spa Milk Salt Bottle 380gm

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Highlights:

A Bonne Spa Milk Salt Bottle 380gm

Spa Milk Salt is a skin whitening product with Milk formula and natural spa salt benefits. It provides nourishment to your skin with Pure Milk, Arbutin and Allantion. It removes dirt deposits and dead skin cells from your body, giving you a new and radiant skin.

Direction: Pour Spa Milk Salt on your palm. Rub gently in circular motion on wet skin. Leave it on your skin for 3 minutes, then rinse off with clean water. After use, you can feel your skin’s softness and smoothness.

35 AED

22% OFFFeatured

Royal Natural Honey Lotion 300ml

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Highlights:

Royal Natural Honey Lotion 300ml

Royal Natural Honey skin conditioning lotion for dry skin

35 AED

14% OFFFeatured

Nisa Vitamin C Serum 30ml

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Highlights:

Nisa Vitamin C Serum 30ml

30 AED

PRODUCTS ON SALES

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33% OFFFeatured

Creams, Skin Care

Maricha Moisturizing & Whitening Skin Care Oil Care 125ml

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Highlights:

Maricha Moisturizing & Whitening Skin Care Oil Care 125ml

Nourishing brightening moisturizer for dry and damaged skin. Enjoy the feeling of comfort. Maricha Nourishing Body Lotion works in harmony with the skin. It intensely moisturizes and immediately relieves the driest skin. Iso White active evenly brightens your skin. Used daily, this milk fights durably against dryness by reinforcing the natural capacity of the skin to produce its own lipids, thus promoting the circulation of water in the cells of the skin. Thus the skin regains comfort, suppleness and softness.

Maricha moisturizing and whitening skin care Whitney and hydrates your skin in one step. Its formula includes the Iso White active to lighten your skin tone in a uniform way. Maricha deeply moisturizes your skin and makes it comfortable. Your skin is softened and radiant.

30 AED

13% OFFFeatured

AR Gluta Vitamin E Moisturizing Collagen Cream 200gm

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Highlights:

AR Gluta Vitamin E Moisturizing Collagen Cream 200gm

AR Gluta Vitamin E Cream with Collagen (200ml) – A nourishing cream enriched with Glutathione, Vitamin E, and Collagen to deeply hydrate, brighten, and improve skin elasticity for a radiant and youthful glow.

Whitening & Moisturizing Formula – This rich cream helps lighten skin tone, reduce dark spots, and keep your skin soft and smooth with powerful antioxidants and essential nutrients.

For Healthy, Glowing Skin – Infused with collagen and Vitamin E, this non-greasy formula absorbs quickly, promoting firm, supple, and moisturized skin for daily skincare use.

35 AED

8% OFFFeatured

Skin Care, Spot Corrector

PanOxyl Clarifying Exfoliant 2% Salicylic Acid 118ml

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Highlights:

PanOxyl Clarifying Exfoliant 2% Salicylic Acid 118ml

Enjoy acne-free skin with Panoxyl Clarifying Exfoliant.

Its formula gently exfoliates the skin because it contains salicylic acid.

Effectively rejuvenates skin cells and purifies the skin from dead skin cells.

pH balanced formula to maintain skin moisture.

Suitable for all skin types, especially oily, sensitive and acne-prone skin.

Regulates the accumulation of oils in the skin.
High concentration exfoliation.
Lightweight formula.
Rich in antioxidants.
Deeply cleanses pores.
Noticeable result.
Protects the skin from acne.
Soothes irritated skin.
Purifies the skin from impurities.
Improves skin radiance.
Fast absorbing formula.
Reduces skin redness.
Dermatologist recommended formula.

60 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Healthy Bright Sun+Pollution Protection SPF 24 PA++ Lotion 400ml

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Highlights:

Vaseline Healthy Bright Sun+Pollution Protection SPF 24 PA++ Lotion 400mL

35 AED

17% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Classic Clean Anti-Dandruff Shampoo 400ml

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Highlights:

Head & Shoulders Classic Clean Anti-Dandruff Shampoo 400ml

Get rid of dandruff with Head & Shoulders Clean & Sleek anti-dandruff shampoo. Equipped with a clinically tested formula containing pyrithione zinc, this clean and elegant shampoo fights dandruff better than traditional anti-dandruff shampoos. Shampoo with a triple action formula cleanses, protects and moisturizes your scalp and hair, so you can eliminate 100% of visible dandruff.

Its scientifically proven formula contains piroctone olamine, an active ingredient that can fight the microbe that causes dandruff, Malassezia globosa.

This effective shampoo controls the formation of flakes, dandruff, and itching that accompanies dandruff, and its effectiveness becomes apparent from the first use.

Benefits and features:

Head & Shoulders Clean & Sleek anti-dandruff shampoo removes up to 100% of dandruff

This effective shampoo controls dandruff and flakes from the first use and protects against dandruff

Its scientifically proven formula contains Piroctone Olamine, an active ingredient that fights the microbes that cause dandruff

This effective, pH-balanced shampoo has a creamy texture, a light and refreshing scent, and is effective on all hair types.

The world’s #1 dermatologically tested anti-dandruff shampoo brand

How to use:

To get the best results, you should use the product at least twice a week. The shampoo can be used for a long time to maximize dandruff control. The container must be shaken well before use. Gently massage into scalp and entire hair. Rinse hair and repeat the process when needed.

25 AED

17% OFFFeatured

Pastil Natural Organic Mustard Hair Oil 65ml

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Highlights:

Pastil Natural Organic Mustard Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

6% OFFFeatured

Conditioner, Curly & Wavy hair, Hair Care, Hair Detangler

The Doux Mousse Def Texture Foam 207ml

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Highlights:

The Doux Mousse Def Texture Foam 207ml

WHAT IT DOUX?

The OG texture queen! Our award-winning foam gives you that perfect hold for defined curls or sleek styles. No flakes, no crunch – just touchable bounce and shine that keeps you styled all day.

WHAT?S GOOD?

Aloe: Moisturizes + hydrates hair

Silk Proteins: Strengthening and protecting strands

Natural Humectants: For soft, touchable hair

DOUX YOU:

Curly styles: Distribute liberally through damp hair, smoothing from root to ends.

Straight styles: Apply a quarter-sized amount to edges prior to blowing dry for added shine, control, and resistance to humidity.

85 AED

7% OFFFeatured

PR+ Puissance Karité Brightening Glycerine For Black Skin 500ml

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Highlights:

PR+ Puissance Karité Brightening Glycerine For Black Skin 500ml

The anti-ashy treatment from the PR+ Puissance Karité range, for shadow-prone body areas that stay dry and dull.

Nourishes shadow-prone areas • Erases the ashy look • Use alone or in the mix.

Those grey, rough elbows and knees that resist everything
Targeted nutrition that restores suppleness and light
Use alone on the areas, or blended with the lotion for the whole body
Shea butter reinforcement wherever skin is driest

⭐ Anti-ashy. Pro-comfort.

Elbows, knees, ankles: the areas always left behind

It’s always the same areas: elbows, knees, ankles. Darker, drier, almost grey, they break the body’s harmony even when everything else looks fine. You moisturise them, they come right back.

These areas need more than a body lotion: they need concentrated nutrition. That’s the role of the Puissance Karité Glycerin, which softens, fades the ashy look and brings light back where skin needs it most.

Nourished, these areas blend with the rest of the body and get back all their glow, too.

A brightening glycerin formulated for Black and mixed-race skin: how it works

Targeted nutrition: shea butter nourishes the driest shadow-prone areas.
Anti-ashy action: it erases the dull, ashy look.
Evening: it harmonises these areas with the rest of the body.

Nutrition and radiance actives in the Puissance Karité range

Shea butter: intense nutrition for dry areas.
Bearberry (arbutin) & white mulberry: target the ashy look and unevenness.
Liquorice: evens and revives the light of the complexion.

Why is this glycerin different from classic body care?

✓ Targeted nutrition for shadow-prone areas, where a lotion alone isn’t enough
✓ Use alone on specific areas, or blended in for the whole body
✓ Comfort and radiance that last, even on the driest skin
✓ A formula suited to Black, dark and mixed-race skin

How to fit this glycerin into your Black or mixed-race skin routine

As a targeted care

Apply to shadow-prone areas (elbows, knees, ankles, knuckles), morning and/or evening.

The Comfort Mix

Add it to your Karité body lotion to boost nutrition over the whole body.

465 AED

4% OFFFeatured

Makari Blue Blue Crystal Skin Reviving Body Lotion 500ml

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Highlights:

Makari Blue Blue Crystal Skin Reviving Body Lotion 500ml

Skin Reviving Body Lotion heals and revitalizes skin with vitamins, antioxidants, and natural botanicals revealing a radiant glow.This creamy moisturizing lotion with Glutathione stimulates cell renewal, resulting in firmer and silky smooth even tone skin all over your body.

Recommended for all skin types
-Apply to clean and dry skin on body only. Pump into hand and massage in circular motions onto targeted areas until completely absorbed into skin.
-Highly recommend wearing sunscreen SPF 15 or higher during the day to help prevent future hyperpigmentation.
-If used post-surgery or on stitches, wait at least 2 weeks for use.
-May be used daily

480 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Skinamm Carrot Super Whitening Oil Gel 200ml

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Highlights:

Skinamm Carrot Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

30 AED

GIFT SET

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13% OFFFeatured

Body Gel, Skin Care

Skin Doctor Aloe Vera Soothing Gel 300ml

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Highlights:

Skin Doctor Aloe Vera Soothing Gel 300ml

Skin doctor Aloe vera Soothing Gel is an incredibly versatile moisturizing gel and can be used all over the body and face. Aloe vera soothing gel formula allows it to be applied even on hair or nails, without a sticky or heavy feel, making it a must have in any household. This Gel relieves and calms irritated skin after shaving and sunburns and provides soothing and moisturizing effect.

How to use: Scoop out a required amount of the gel with your fingers. Steadily and smoothly massage over face and body with circular motion, specially onto rough, sensitive and dry areas till fully absorbed.

35 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care

ORS Olive Oil Curlshow Curl Creator Infused with Collagen & Avocado Oil For Strength & Length

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Highlights:

ORS Olive Oil Curlshow Curl Creator Infused with Collagen & Avocado Oil For Strength & Length

Enhance your curls and showcase them in HD with our flexible hold Curl Creator styling gellie, made to elongate and add volume to curls, coils, and kinks while nourishing and strengthening moisture-resistant strands.

85 AED

10% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Skin Doctor Rosemary Hot Oil Hair Treatment 1000ml

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Highlights:

Skin Doctor Rosemary Hot Oil Hair Treatment 1000ml

Deeply repairing Skin Doctor Rosemary Hot Oil Hair Treatment Mask strengthens the hair against all types of environmental damage and increases its resistance to breakage.
– Provides extraordinary softness and smoothness.
– Moisturizes.
– Gives shine.
– Protects the hair.

H0w to use:

Apply generous amount of mask on wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes, then rinse well with water.

45 AED

10% OFFFeatured

MAAKE Honey & Milk Glowing Hand & Body Lotion 600ml

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Highlights:

MAAKE Honey & Milk Glowing Hand & Body Lotion 600ml

Our Hand & Body Lotion is specially formulated with a blend of moisturizing and emollient ingredients for healthy and radiant looking skin. Its lightweight texture is quickly absorbed by the skin, leaving it soft and hydrated throughout the day. Regular use results in a more relaxed complexion.

Instructions: Gently massage a generous amount of lotion all over the body, especially on dry areas such as the elbows, knees, shoulders, and feet. Suitable for all skin types.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. If irritation occurs, discontinue use. Keep out of the reach of children. Store in a cool, dry place.

45 AED

10% OFFFeatured

ActiveX Non-Greasy Moisturizer Lavender Lightening Body Lotion 1000ml

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Highlights:

ActiveX Non-Greasy Moisturizer Lavender Lightening Body Lotion 1000ml

Discover the perfect blend of hydration and lightness with ActiveX Lightening Body Lotion. This 1000 ML lotion features a gentle, lightweight formula designed to provide deep moisturization and emollience for all skin types, including rough and dry skin. The non-greasy formula absorbs quickly, leaving your skin feeling velvety smooth and refreshed. Choose from a selection of delightful scents to enhance your skincare routine.

Benefits:

Lightweight Formula: Provides effective moisturization without feeling heavy on the skin.
Velvety Finish: Leaves skin feeling smooth and soft after application.
Deep Hydration: Enriches skin with essential emollients to combat dryness.
Gentle on Skin: Suitable for all skin types, including sensitive skin

45 AED

22% OFFFeatured

Royal Natural Honey Lotion 300ml

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Highlights:

Royal Natural Honey Lotion 300ml

Royal Natural Honey skin conditioning lotion for dry skin

35 AED

8% OFFFeatured

Hair Care, Hair Food, Hair Oil

Sunny Isle Lavender Jamaican Black Castor Oil Hair Food Pomade 113ml

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Highlights:

Sunny Isle Lavender Jamaican Black Castor Oil Pure Butter 113ml

Sunny Isle Jamaican Black Castor Oil is now… PURE BUTTER! The Sunny Isle brand is the first ever to convert Jamaican Black Castor Oil into PURE BUTTER! The conversion of Jamaican Black Castor Oil into PURE BUTTER is REVOLUTIONARY and the first of its kind. 100% natural. Zero fillers added. Enjoy our Jamaican Black Castor Oil PURE BUTTER enhanced with LAVENDER Essential Oil.

HAIR: Uses & Benefits:

Stimulates hair growth

Sealant for Dry Hair

Alleviates dry, itchy, flaky scalp

Sealant for dry hair

SKIN: Uses & Benefits:

Ideal for dry sensitive skin

Alleviates Psoriasis and Eczema

Eases arthritic pain

Fades scars, acne blemishes, and stretch marks

60 AED

10% OFFFeatured

Pure Molato Oosier Gluta & Carrot SPF 50 Body Lotion 500ml

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Highlights:

Pure Molato Oosier Gluta & Carrot SPF 50 Body Lotion 500ml

Meet your skin’s new daily essential. The Pure Molato Oosier Gluta & Carrot SPF 50 Body Lotion combines the brightening power of Glutathione and Carrot extract with broad-spectrum SPF 50 sun protection giving you visibly luminous, even-toned skin while shielding it from UV damage every single day.

Enriched with antioxidant-rich ingredients, this luxurious lotion absorbs quickly, leaving skin feeling velvety soft, deeply hydrated, and beautifully radiant without a greasy finish.

Key Benefits

Broad-spectrum SPF 50 sun protection for daily UV defence
Glutathione helps brighten and even skin tone from within
Carrot extract rich in beta-carotene for a natural, healthy glow
Deeply moisturises and softens skin all day long
Reduces the appearance of dark spots and uneven pigmentation
Fast-absorbing, non-greasy, lightweight formula

How to Use

Apply generously to clean, dry skin each morning, paying extra attention to areas prone to dark spots. Massage in circular motions until fully absorbed. Reapply as needed for continued sun protection throughout the day.

180 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Organic 24k Gold Radiance And Anti-Aging Whitening Face Cream 50gm

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Highlights:

Gluta Gold Organic 24k Gold Radiance And Anti-Aging Whitening Face Cream 50gm

Indulge your skin in the luxury of pure gold. Our 24K Gold Organic Face Cream is a premium treatment formulated to revitalize your complexion. By blending pure 24K gold particles with high-potency organic botanical extracts, this cream delivers a dual action of intense brightening and structural rejuvenation.

Highlights

24K Gold Infusion: The gold particles stimulate cellular growth and collagen production, effectively firming the skin and smoothing out fine lines and wrinkles.
Advanced Whitening: Targets melanin production to fade dark spots and hyperpigmentation, resulting in a visibly brighter and more even skin tone.
Powerful Anti-Aging: Packed with antioxidants that fight free radicals, this cream restores skin elasticity and prevents premature aging for a youthful, lifted look.
Deep Nourishment: The 50g jar contains a rich, velvety formula that deeply hydrates the skin, leaving it soft, supple, and glowing without a greasy residue.
Clean & Organic: Formulated with organic ingredients, free from harmful parabens and sulfates, making it safe for all skin types, including sensitive skin.

45 AED

Moisturizers, Skin Care

Bio-Oil Dry Skin Gel 100ml

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Highlights:

Bio-Oil Dry Skin Gel 100ml

Bio-Oil Dry Skin Gel is a revolutionary oil-based formula from the makers of the world’s best-selling scar and stretch mark oil, Bio-Oil Skincare Oil. This breakthrough new Dry Skin Gel replenishes the skin’s barrier and deeply moisturises. The unique gel-to-oil texture absorbs easily and creates a protective film to resist moisture loss and restore dry skin to its optimal hydrated state.

55 AED