Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Silky Cool Spearmint Facial Mud Mask 500ml

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Silky Cool Spearmint Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

25% OFFFeatured

Lab White Atom Whitening Cocoa Butter Soap 160gm

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Lab White Atom Whitening Cocoa Butter Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion

The main extract from Cocoa Butter

Cocoa butter is a natural fat extracted from cocoa beans. It is solid at room temperature and is white or cream in color.

Cocoa butter has many benefits for the skin, such as moisturizing the skin, preventing dryness, reducing wrinkles and has antioxidant properties.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

15 AED

22% OFFFeatured

Amalico Coconut Face & Body Scrub 580gm

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Amalico Charcoal Face & Body Scrub 580gm

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

13% OFFFeatured

Skin Doctor Shea Jojoba Oil 125ml

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Skin Doctor Shea Jojoba Oil 125ml

Advanced multi-purpose therapy oil for skin, hair and nail. Perfect for dry Skin care, as for normal, oily and combination skin.

Jojoba Oil is perfect for dry, normal and oily types of skin. It has strong moisturising properties and helps to protect the skin from dehydration, leaving the skin with a thin protective layer and adding a healthy glow. Jojoba oil also contains nutrients like Vitamin E and Antioxidants which helps in nourishing and protecting the skin. Jojoba oil can help slow down the appearance of aging and reduce the fine lines. Applying this on you hair gives you a shiny, smoother hair and protects the Hair against sun exposure damage caused by UV and heat.

How to use:

Use one to three drops on hair and body areas day and night. Apply to wet, damp or dry hair

35 AED

12% OFFFeatured

Cococare Vitamin E Lotion 470ml

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Cococare Cocoa Butter Lotion 470ml

This lotion is enriched with moisturizing Cocoa Butter and is ideal for treating wrinkles and stretch marks.

This rich, creamy formula has been specially developed to treat dry, rough skin.

Cocoa butter helps provide high hydration that helps even out skin tone.

Suitable for daily use to make your skin soft and protected.

The perfect head-to-toe moisturizer, with time you’ll feel the difference.

Give your skin endless hydration, light and long-lasting.

75 AED

25% OFFFeatured

Gold Skin Clarifying Soap with Argan Oil 180g

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Gold Skin Clarifying Soap with Argan Oil 180g

GOLD SKIN Clarifying Soap with Argan Oil deeply cleans the skin while removing dead cells and other imperfections. Its cleansing base enriched with Argan oil helps lighten the complexion evenly, moisturizes and gives to the skin nourishing, toning and anti-aging properties. Prevented from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Moisturises and cleans the epidermis.

Removes dead cells and other imperfections.

Softens the epidermis and gets it supple.

Helps brighten the complexion.

Provides the skin with nourishing, toning and anti-aging properties.

How to use

Lather the soap and apply the foam onto the face and body.

Rinse thoroughly and gently dry the skin.

For optimal and prolonged action, apply Clarifying Milk or Clarifying Cream GOLD SKIN.

15 AED

13% OFFFeatured

AR Vitamin E Perfume Body Cream Fresh Escape 200gm

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AR Vitamin E Perfume Body Cream Fresh Escape 200gm
AR Vitamin E Fresh Escape Perfume Body Lotion 200g. Refreshing body lotion that blends the moisturizing power of Vitamin E with the invigorating Fresh Escape fragrance. This lotion hydrates and nourishes your skin, leaving it silky smooth.

35 AED

13% OFFFeatured

Creams, Skin Care, Spot Corrector

Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

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Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

Purec Egyptian Facial Whitening & Firming Cream give you a fair and flawless complexion. It reduces signs of skin ageing and increases the luminance and vibrancy of your skin. The skin appears more plum & radiant after judicious use.

Usage:

Apply liberally to clean face and gently massage into skin using small circular motion until fully absorbed. It is suitable for all skin types.

65 AED

13% OFFFeatured

Skin Doctor Hyaluronic Acid Anti-aging Face Toner 150ml

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Highlights:

Skin Doctor Hyaluronic Acid Anti-aging Face Toner 150ml

Promotes skin elasticity and flexibility while minimizing wrinkles and fine lines.

Skin Doctor Hyaluronic Acid Anti-Aging Face Toner hydrates and refreshes the skin while helping to improve elasticity and reduce the appearance of fine lines and wrinkles. Its lightweight formula balances the skin’s pH, enhances moisture retention, and preps the skin for better absorption of skincare products, leaving it plump, smooth, and youthful.

Key Benefits:
• Provides deep hydration for soft, supple skin
• Enhances elasticity and firmness
• Helps reduce fine lines and wrinkles
• Balances skin’s pH for a healthy complexion
• Prepares skin for better absorption of skincare products
• Suitable for daily use on all skin types

How to use:

After cleansing, use a face toner to balance the pH of your skin and preapare it for the face cream. Simply apply the toner to a cotton pad or clean cloth and swipe it over your face.

35 AED

17% OFFFeatured

Dr. Rashel Vitamin C Under Eye Serum 30ml

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Highlights:

Dr. Rashel Vitamin C Under Eye Serum 30ml

Dr. Rashel Vitamin C Under Eye Serum is the perfect solution to treat eye area problems such as dark circles, puffiness, and wrinkles. This serum is rich in Vitamin C, which is known for its effectiveness in lightening the skin and stimulating collagen production. It also contains nourishing ingredients that help moisturize and *rejuvenate* the skin around the eyes. Thanks to its high concentration of vitamins and nutrients, the serum works to reduce the appearance of signs of fatigue and aging, leaving the eye area brighter and younger. The serum is light in texture, quickly absorbed, and does not leave any greasy trace. It can be used as part of a daily care routine for noticeable results in a short time.

Benefits and Features:

Vitamin C helps reduce the appearance of dark circles around the eyes, leaving the area brighter and more vibrant.

The serum contains ingredients that help reduce puffiness under the eyes, giving you a fresh and youthful appearance.

Vitamin C stimulates collagen production in the skin, reducing the appearance of wrinkles and fine lines.

The serum provides deep hydration to the skin around the eyes, enhancing its elasticity and improving its appearance.

The serum formula is gentle on the sensitive skin around the eyes, ensuring effective treatment without irritation.

It contains nourishing ingredients that work to renew skin cells, promoting a more youthful and healthy appearance.

It gives noticeable results in a short time, making you notice the difference in the appearance of the eye area quickly.

25 AED

PRODUCTS ON SALES

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13% OFFFeatured

Bar Soap, Skin Care

Fair & White Original Exfoliating Soap Lemon 200gm

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Fair & White Original Exfoliating Soap Lemon 200gm

F&W Lemon Exfoliating Soap purifies the skin. Excellent for combination and oily skin, enhanced with anti-oxidant Vitamin “C” brightening properties.

Removes dead skin cells and impurities by cleansing and exfoliating skin. Purifies skin and promotes silky soft firm skin.

65 AED

20% OFFFeatured

Gluta Gold Fast Action Whitening And Anti Aging Gluta Berry Whitening Essential Soap 250gm

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Highlights:

Gluta Gold Fast Action Whitening And Anti Aging Gluta Berry Whitening Essential Soap 250gm

Are you looking for a professional beauty soap that combines high-potency antioxidants, advanced anti-aging care, and superior skin lightening? Introducing the Bloom Gluta Gold Gluta Berry 200000 MG soap, expertly formulated with a fast-action blend to target stubborn skin imperfections and deliver a luminous, healthy glow.

20 AED

18% OFFFeatured

EZColor For Women Natural Shades 2N Deep Espresso Permanent 80gm

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EZColor For Women Natural Shades 2N Deep Espresso Permanent 80gm

Bigen Easy Color for Women’s Natural Shades include a range of natural-looking options for excellent gray coverage. Designed without lifting function, these shades are a lot less damaging than most permanent color kits, which remove your natural color pigments before depositing dyes into the hair. The full kit and non-drip cream gives you maximum control, whether it’s root touch up or full head coloring. In addition, our innovative tube packaging allows you to use what you need and store the remaining for future use, so that maintaining full coverage is always quick, easy, and economical! The stain-free formula is fast-acting, in just 10 minutes, and gives you high performance without compromising the quality of your hair.

45 AED

11% OFFFeatured

Moroccan Oil Organic Bath Soap Bucket Oud 850ml

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Highlights:

Moroccan Oil Organic Bath Soap Bucket Oud 850ml

Oud Organic Bath Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.

The Moroccan Oil Bath Soap is a luxurious, moisturizing soap that combines the nourishing benefits of Moroccan oil with natural ingredients to cleanse and hydrate your skin.

Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.

Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.

Offers a gentle yet effective cleanse, removing dirt and impurities while maintaining the skin’s natural moisture balance.

Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

40 AED

7% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods, Solutions, Certified Organic Sweet Almond Oil, 8 fl oz 237 ml

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Now Foods, Solutions, Organic Avocado Oil, 4 fl oz 118 ml

Condition: Skin in need of moisturization.

Solution: Certified Organic Avocado Oil is a natural, nutrient-rich vegetable oil. Heavy in texture, avocado oil helps to keep skin supple, while lubricating the skin and forming a barrier that prevents moisture loss. When used as a massage oil, it’s soft, soothing and leaves no greasy residue.

65 AED

6% OFFFeatured

Veetgold Milk & Honey Super Whitening Shower Bath 1000ml

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Highlights:

Veetgold Milk & Honey Super Whitening Shower Bath 1000ml

With an uplifting blast of banana & mango, this unique formula cleans body breakouts, Which leaves your skin tender and elastic. The process of the shower bath is calming and relieving but still leaves a charming fragrance from your body.

How to use: Please take the appropriate amount of this product on your palm(or on the bath ball), apply it around your body, and massage your body with it gently to make it produce rich foam, then please rinse your body with water.

Anti-Oxidant
Anti-Aging
Anti-Wrinkle
Clears White Patches
Clears Spider Vein
Triple Whitening
Treats Skin Irritations
Removes Scars & Acne

INGREDIENTS: Deionized Water, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Apricot Seeds, Sodium Chloride, Cocamide DEA, Glycol Distearate, Hydrolyzed Milk Protein, Banana Extract, Mango Extract, Disodium Edta, Methylisothiazolinone, Methylchloroisothiazolinone, Fragrance.

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops. If irritation persists, consult a physician or pharmacist. keep out of reach of children. Store at 15-30°C.

85 AED

8% OFFFeatured

Mahe Naturals Shea Butter Detangler 300ml

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Highlights:

Mahe Naturals Shea Butter Detangler 300ml

This shea butter detangler creates the perfect amount of slip so you can gently detangle as you cleanse. And since it’s nice and lightweight, you don’t need to worry about it leaving behind any greasy residue. You can use this on wet or dry hair start with a generous dollop and carefully comb through your tangles from your ends up to your roots. Use a light hand and minimal tension to avoid any breakage. Smooth it through your damp hair and it’ll help detangle, soften, and even strengthen your curls. Perfect for curls or waves, this detangler smoothes, hydrates, and conditions your hair without weighing it down.

55 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Alattar 100% African Shebia Herbal Oil Pure Natural Oil for Hair and Skin 200ml

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Highlights:

Alattar 100% African Shebia Herbal Oil Pure Natural Oil for Hair and Skin 200ml

Highlights

Deep Hair & Scalp Nourishment: This herbal oil deeply penetrates the hair and scalp to provide essential nutrients, promoting overall hair health, strength, and vitality.
Intensive Skin Moisturizer: Acts as a rich emollient, delivering intense moisture to dry or dull skin, helping to smooth rough patches and restore natural softness.
100% Pure African Shebia: Features the original formula derived from pure African Shebia herb, ensuring an authentic and potent natural treatment for beauty routines.
Enhances Hair Manageability: Regular application helps to soften hair texture and increase elasticity, making curly, coiled, or coarse hair easier to manage and style.
Multi-Purpose Beauty Oil: Versatile formula is suitable for use on both the hair (as a treatment or sealant) and the body (as a daily moisturizing oil).

60 AED

8% OFFFeatured

Shower Gel, Skin Care

Clini Tone Body Butter Deep Moisturizing Glow Body Wash With Shea Butter 1000ml

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Highlights:

Clini Tone Body Butter Deep Moisturizing Glow Body Wash With Shea Butter 1000ml

It is a highly moisturizing body wash suitable for all skin types.
It contains salicylic acid for mild exfoliation and to help maintain a glowing complexion.
It features coconut and lavender fragrances.
It is described as suitable for maintaining or enhancing skin tone.

185 AED

17% OFFFeatured

Sunshine Naturals Sunshine Kojic Acid Whitening Body Lotion 230gm

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Highlights:

Sunshine Naturals Sunshine Kojic acid whitening body lotion 230gm

This product is fortified with moisturizing and whitening ingredients, which quickly penetrate the skin, remove melanin, beautify the dull, sallow, and wrinkled skin, enhance its whitening ability, and keep the skin soft, moist, and elastic.

Benefits and features:

Helps re-moisturize the skin and increase its glow.
Body lotion maintains skin elasticity and supports its texture.
It helps remove dead skin and thus replace it with new cells.
It helps the body to relax because it contains a fragrant and refreshing scent.
Reduces dead skin cells and cracks.
It increases the glow of the skin maintains its natural color and increases its luminosity.

How to use:

It is placed twice a day on the whole body after taking a shower.

25 AED

GIFT SET

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9% OFFFeatured

Conditioner, Shampoo, Hair Care

Queeny Cazara Detangling Conditioner & Sulfate Free Shampoo 250ml

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Highlights:

Queeny Cazara Detangling Conditioner & Sulfate Free Shampoo 250ml

Gently cleanses hair and scalp without harsh sulfates, maintaining natural oils while nourishing hair Infused with the trio-oil blend (Argan, Coconut, Olive) to hydrate, condition, strengthen, and reduce brittleness Helps maintain a healthy scalp, smooth texture, and natural shine while offering anti-frizz effects Suitable for dry, damaged, or color-treated hair, and supports overall hair resilience and manageability

Highlights

The Queeny Cazara Detangling Conditioner and Sulphate-Free Shampoo are formulated with a natural trio-oil blend of Argan, Coconut, and Olive oils to gently cleanse, hydrate, strengthen, and detangle hair while preventing frizz and split ends.

100 AED

14% OFFFeatured

Yong Chin Whitening Donkey Milk Face Wash 100ml

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Highlights:

Yong Chin Whitening Donkey Milk Face Wash 100ml

Reduces skin irritation, regulates the greasiness of the skin for effective cleansing.

Gentle facial wash enriched with unique moisturizing and regenerative properties of Donkey Milk keeps the skin’s oil balance and moisture complex, reduces skin irritation, repairs damaged skin tissue, erases wrinkles and provides anti-aging skin care. Its composition of Milk Protein and Vitamin A prevents dehydration, regulates the greasiness of the skin and results in effective cleansing.

How to use:

Gently apply onto wet skin all over the face and rinse off with fresh water.

30 AED

14% OFFFeatured

Hair Care, Hair Growth, Hair Oil

Aichun Beauty Beard Growth Hair Oil 30ml

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Highlights:

Aichun Beauty Beard Growth Hair Oil 30ml

This beard growth oil is specially designed to nourish the hair roots and promote faster and fuller beard growth It comes with a free derma roller that helps stimulate the skin and boost blood circulation to awaken dormant hair follicles The powerful formula combines natural oils and essential nutrients to support healthy beard development and reduce patchiness Ideal for men seeking a thicker longer and well-groomed beard Safe for all skin types and suitable for daily use

Moisturising active ingredients protects the hair from external aggressions and fights signs of ageing
Increases water retention thus providing a long lasting moisture sensation
Contains natural protective ingredients to keep the hair smooth and nourished
Product helps to nourish the hair to reduce irritation
Formula helps reactive the hair’s natural processes and intense hydration

30 AED

13% OFFFeatured

Skin Doctor Rose Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Rose Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Rose which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

5% OFFFeatured

Mane ‘n Tail Deep Moisturizing Shampoo 355ml

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Highlights:

Mane ‘n Tail Deep Moisturizing Shampoo 355ml

Mane ‘n Tail Deep Shisturizing Shampoo for dry, damaged hair. Naturally replenishes lost moisture with deep hydration. While nourishing and strengthening hair with vitamin E and provitamin B5. The result is healthy, shiny and manageable hair.

38 AED

11% OFFFeatured

Lady Diana Herbal Collection Botanical Garlic Shine Shampoo 1000ml

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Highlights:

Lady Diana Herbal Collection Botanical Garlic Shine Shampoo 1000ml

Premium quality Botanical Garlic Shampoo natural ingredients. Adds a glow and natural shine to the hair. Best for daily use. Suitable for all hair types. Contains natural scent which lasts for long.

40 AED

4% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Aveeno Stress Relief Moisturizing Body Lotion 354ml

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Highlights:

Aveeno Stress Relief Moisturizing Body Lotion 354ml

Relax and rejuvenate with Aveeno Stress Relief Moisturizing Body Lotion.
Enriched with prebiotic oat and infused with a soothing lavender scent, this lotion provides long-lasting hydration while calming your senses.
Its nourishing formula helps soothe and moisturize dry skin, leaving it soft, smooth, and refreshed.
Designed with sensitive skin in mind, this gentle lotion evolves to meet your skin’s changing needs while offering a relaxing lavender aroma.

Stress relief lotion calms and moisturizes.
Infused with lavender for a calming aroma.
Prebiotic oat formula nourishes dry skin.
Gentle for sensitive skin and dermatologist-recommended.
Long-lasting hydration for soft, smooth skin.

ingredients
Water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, dimethicone, avena sativa (oat) kernel flour, benzyl alcohol, fragrance, lavandula angustifolia (lavender) flower extract, sodium chloride.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

115 AED

11% OFFFeatured

Gluta Gold Fast Action Vitamin C Professional Skin Care Body Scrub for Whitening, Anti-Aging 600gm

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Highlights:

Gluta Gold Fast Action Vitamin C Professional Skin Care Body Scrub for Whitening, Anti-Aging 600gm

40 AED

3% OFFFeatured

Shower Gel, Skin Care

Aveeno Daily Moisturizing Refill Body Wash for Dry Skin 1064ml

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Highlights:

Aveeno Daily Moisturizing Refill Body Wash for Dry Skin 1064ml

Discover the same gentle care you trust with a sustainable twist!
Aveeno Daily Moisturizing Body Wash is now available in an eco-friendly refill pouch, reducing plastic waste by 80%.
Enriched with nourishing oat and rich emollients, it locks in moisture for softer, smoother skin that lasts long after you shower.
Free from parabens, sulfates, and dyes, this dermatologist-recommended formula ensures your skin feels healthy, cared for, and refreshed.

Eco-friendly refill pouch
Reduces plastic by 80%
Enriched with nourishing oat
Free from parabens, sulfates, and dyes
Dermatologist-recommended brand

Ingredients:
Water (eau), Glycerin, Cocamidopropyl Betaine, Sodium Laureth Sulfate, Avena Sativa (Oat) Kernel Flour, Citric Acid, Sodium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Parfum, Glycol Distearate, Polyquaternium-10, Tetrasodium EDTA, Myristyl Alcohol, Avena Sativa (Oat) Kernel Oil, Avena Sativa (Oat) Kernel Extract, Sodium Hydroxide

Disclaimer:

195 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner 385ml

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OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner 385ml

Nourish hair that’s suffering from dryness and damage with the OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner, a luxurious, creamy formula that works to revive and revitalise your locks. Enriched with Moroccan Argan Oil and Silk Proteins, the conditioner smooths and softens your strands, transforming your mane into sleek, shiny tresses. Locking in hydration, you’ll be less prone to frizz and the appearance of all kinds of damage, whether styling, colour or weather-related, will be improved. You’ll enjoy greater manageability and a finish that looks healthier and renewed.

45 AED