Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Pure Egyptian Magic Whitening Serum Gold,14 Days Face & Body Serum 100ml

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Purec Pure Egyptian Secret Halfcast Serum 120ml

Discover the captivating allure of Egyptian beauty and embrace the radiance that Purec Egyptian Secret Halfcast Serum can bring to your skin. Elevate your skincare routine to new heights and indulge in the luxury of this enchanting serum. Unlock the secrets of timeless beauty and unveil your skin’s true brilliance with Purec Egyptian Secret Halfcast Serum.

What sets Purec Egyptian Secret Halfcast Serum apart is its unique combination of natural extracts and advanced skin-enhancing elements. The formula is enriched with potent antioxidants and vitamins, such as Vitamin C and E, which work together to combat free radicals, reduce the appearance of fine lines and wrinkles, and promote a more youthful-looking skin.

45 AED

15% OFFFeatured

Shower Gel, Skin Care

Pure Egyptian Magic Whitening Gold Body Wash 1000ml

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Pure Egyptian Magic Whitening Gold Body Wash 1000ml

This extra brightening and firming body wash with tomato extract, glutathione+, ascorbic acid and collagen cleans and freshens up with with this fragrant body wash enriched with tomato extracts that fig the appearance of stress, fight dry skin and dull skin, it also reveals a brighter and healthier looking complexion and keeps skin young looking. Glutathione and tomato mixture with high lycopene to help youthful skin. Water is healthy. Tofu to help tighten skin firm and moisturized skin, moisturizes and reduces acne. Bright white Can be used both face and body. To use: Apply to cleansed face and body. Glutathione, collagen and Tomato Extract Soothes and softens the skin to 6 levels. See results in 7 days (tomato + collagen + glutathione +Pure Egyptian Bath with glutathione, collagen and tomato mixture, with high lycopene to help youthful skin. Water is healthy. Glutathione to help tighten skin firm and moisturized skin, moisturizes and reduces acne

85 AED

11% OFFFeatured

Medimix Rejuvani Body Scrub 200gm

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Medimix Rejuvani Body Scrub 200gm

Relish the goodness of enriching natural ingredients like Indian Aloe, Rose, Fenugreek, Mustard and Orange with Medimix Ayurvedic Rejuvani Body Scrub. Rejuvani’s cleansing properties remove excess oil and impurities, gently working on the skin to make it soft, supple and radiant.

40 AED

20% OFFFeatured

Face Wash, Scrubs, Skin Care

Botanical Facial Toner 150ml

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Botanical Facial Toner 150ml

Our mild, alcohol-free Botanical Facial Toner is formulated to remove all traces of impurities and make-up that may remain after cleansing, while tightening pores and helping to moisturise and refresh the skin.

This gentle, 100% natural toner combines a mild exfoliating action with the moisturising qualities of palm kernel and coconut oils, leaving your skin soft and your complexion clean, bright and clear.

For the best results, use after cleansing with our Botanical Facial Wash.

**The amazing properties of witch hazel (astringent), soothing, moisturising and antibacterial – make this toner ideal for acne-prone skin.

**Powerful natural antioxidants, including vitamin C, help to reduce the appearance of blemishes and normalise the skin’s barrier layer.

**Organic aloe vera delivers essential minerals, proteins and amino acids to moisturise, soothe and repair damaged skin.

How to Use

After Botanical Facial Wash, squeeze a small amount into a cotton wool pad and wipe all over face and neck, avoiding eyes. Use regularly morning and night for best results. Follow with Botanical facial milk.

Caution:Avoid eye contact; discontinue use if signs of irritation occur. External use only

Ingredients

Aqua (Water), Glycerin (Vegetable Glycerine), Aloe Barbadensis (Aloe Vera) Leaf Juice, Sorbitol (Fruits) Extracts, Witch Hazel (Hamanelis Virginana), Sodium PCA (Amino Acid), Castor Oil, Panthenol (Vitamin B), Phenoxyethanol, Tocopherol Acetate (Vitamin E), Ascorbic Acid (Vitamin C), Allantoin (Comfrey Root) Extract, Retinyl Palmitate (Vitamin A), Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Parfum (Essential Oil)

160 AED

20% OFF

Creams, Tubes, Skin Care

Labidjanaise Lightening Tube 50gm

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Labidjanaise Lightening Tube 50gm

L’abidjanaise carrot is a lightening cream which repairs,helps your skin rid off resistant dark spots caused by ageing, sun exposure. Its special formula offers you a light texture rich in variety beauty benefits before and after is really impressive

20 AED

25% OFFFeatured

Bio Claire Lightening Care Soap 190g

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Bio Claire Lightening Care Soap 190g

Bio Claire Lightening soap without hydroquinon “Bio Claire” is a natural beauty care with Bio-Vegetal Activator. It gives shiny skin and sublimates a perfect complexion. Result: A complexion clear, and even, with no mess

15 AED

17% OFFFeatured

Anti Stretch Marks, Skin Care, Spot Corrector

Forever White Repair Day & Night Cream 30gm

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Forever White Repair Day & Night Cream 30gm

Forever White Repair Day & Night Cream is a daily skincare moisturizer designed to hydrate, nourish, and support your skin’s natural radiance around the clock. Its lightweight, non-greasy formula helps keep skin soft, smooth, and refreshed while promoting a brighter, more even-looking complexion. Suitable for all skin types and ideal for both daytime and nighttime use.

Key Highlights

✓ Deeply moisturizes and hydrates the skin
✓ Helps improve skin softness and smoothness
✓ Supports a brighter, more radiant complexion
✓ Helps improve the appearance of uneven skin tone
✓ Lightweight, non-greasy formula
✓ Suitable for both day and night use
✓ Ideal for all skin types
✓ Leaves skin feeling fresh and nourished
✓ Perfect for everyday skincare routine

Forever White Repair Day & Night Cream is formulated to deliver long-lasting hydration and nourishment while helping maintain healthy-looking, radiant skin. Its lightweight texture absorbs quickly, providing moisture without leaving a greasy residue, making it comfortable for daily use.

The nourishing formula helps strengthen the skin’s natural moisture barrier, leaving your skin feeling soft, smooth, and refreshed throughout the day and night. With regular use, it supports a more even-looking complexion and enhances your skin’s natural glow.

Suitable for all skin types, Forever White Repair Day & Night Cream fits easily into both your morning and evening skincare routine, helping keep your skin moisturized, comfortable, and naturally radiant every day.

25 AED

17% OFFFeatured

Creams, Tubes, Skin Care

Peau Jaune Tube Fast Action Anti Spot 50gm

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Peau Jaune Tube Fast Action Anti Spot 50gm

The super lightening Peau Jaune Tube Fast Action Anti Spot with fruit active ingredients has been designed for rapid action in the treatment of acute dermatitis (eczema, pruritus, skin allergy)

Use :Mix with your yellow skin beauty milk or body cream and apply it preferably in the evening, 3 to 4 times a week on clean skin. Massage until absorbed.

25 AED

14% OFFFeatured

Washami Nourishing Body Lotion with Shea Butter Deep Hydration & Smooth Skin 500ml

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Washami Nourishing Body Lotion with Shea Butter Deep Hydration & Smooth Skin 500ml

Experience deep nourishment with the Nourishing Body Lotion with Shea Butter 500ml. This ultra-hydrating formula is enriched with natural shea butter, known for its ability to moisturize, protect, and restore dry skin. It absorbs quickly without leaving a greasy feel, making it perfect for everyday use. Regular application helps to smooth rough patches, improve skin elasticity, and maintain healthy, radiant skin. Suitable for all skin types, including dry and sensitive skin.

Highlights

Enriched with shea butter for deep and long-lasting hydration
Softens rough, dry skin and improves skin texture
Fast-absorbing formula without stickiness or residue
Ideal for daily use on all skin types, including sensitive skin
Leaves skin feeling smooth, supple, and moisturized all day

30 AED

11% OFFFeatured

Kojie San Dream White Anti-Aging Facial Toner with Collagen 100ml

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Highlights:

Kojie San Dream White Anti-Aging Facial Toner with Collagen 100ml

Formulated for all skin types. It contains Marine and Botanical Extracts making skin moisturized thus helps prepare skin for other anti-aging products. It helps rehydrate, whiten and nourish skin. It also has a pore tightening active for smoother and firmer skin.

40 AED

PRODUCTS ON SALES

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10% OFFFeatured

Creams, Skin Care

Joji Secret Young Plumping Booster & Firming Booster Cream 8+8G

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Highlights:

Joji Secret Young Plumping Booster & Firming Booster Cream 8+8G

Joji Plumping Booster Essence and Firming Booster Cream is a skincare duo designed to enhance and firm the skin. The product comes in a convenient dual-chamber packaging, with one side containing the Plumping Booster Essence in a green chamber and the other side housing the Firming Booster Cream in a pink chamber.

The Plumping Booster Essence is likely designed to hydrate and plump the skin, potentially reducing the appearance of fine lines and wrinkles. The Firming Booster Cream, on the other hand, is formulated to improve skin firmness and elasticity.

This product is part of a larger skincare line from the Joji brand, which appears to offer various skincare solutions targeting different skin concerns. The packaging is designed for easy application and portability, making it suitable for on-the-go skincare routines.

The brand seems to be marketed towards those interested in K-beauty trends, as evidenced by the product design and promotiol imagery featuring a popular style often associated with Korean entertainment.

45 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Argan Oil 30ml

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Difeel 100% Pure Essential Oil Argan Oil 30ml

Extra Premium Grade

These Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils, these oils are soothing, relaxing and full of benefits.

Aroma: None

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Is lightweight, absorbs quickly and does not leave the skin greasy
Moisturizes and deeply penetrates the skin and hair
Reduces facial blemishes, and appearance of scars
Controls hair frizz and leaves hair shiny
Reduces muscle pain

75 AED

25% OFFFeatured

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

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Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

Lady Diana SPF UV 40 Sunblock and Whitening Lotion contains natural extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

15 AED

10% OFFFeatured

Clere Tropical Coconut Body Cream Pure Glycerine Enriched 500ml

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Highlights:

Clere Vanilla Honey and Argan Oil Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to honey and vanilla.

Clear cream helps keep the skin radiant, hydrated, and fresh.

For dry and very dry skin.

45 AED

14% OFFFeatured

QEI+ Paris Active Harmonie Réparateur Lightening Serum 50ml

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Highlights:

QEI+ Paris Active Harmonie Réparateur Lightening Serum 50ml

QEI Active Harmonie Repair Lightening Serum: In the brand Active Harmonie Réparateur, QEI+ has elaborated a new serum based on carrot oil and the best toning vegetable extracts. It is very active against the hyper-pigmentation marks, to even the skin complexion in an efficient and lasting way.
For an optimal result, use once a day, add some drops of the QEI+ Active Harmonie Réparateur Serum into the QEI+ Active Harmonie Réparateur Body Lotion or the QEI+ Active Harmonie Réparateur Fine Glycerin.

150 AED

11% OFFFeatured

Skin Doctor Argan Oil Moisture Vitality Shampoo 400ml

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Highlights:

Skin Doctor Argan Oil Moisture Vitality Shampoo 400ml

Moisturizes and helps to stimulate blood flow to the root of the hair making it softer, smoother and healthier.

Skin Doctor Argan Oil Moisture Vitality Shampoo has and ultra moisturizing formula that gently cleanses the hair without striping color. The Argan oil helps restore vitality and strength of damaged hair. It is extremely safe for colored and chemically treated hair.
This shampoo helps to stimulate blood flow to the root of the hair, giving better body and leaving your scalp and hair feeling softer, smoother and healthier. Applying Skin Doctor Moisture Vitality Shampoo adds shine to your looks, it helps protect your hair from environmental and heat damage, reducing free radical formation caused by UV and heat styling.

How to use:

Apply on the hair directly, massage hair for a few minutes and then rinse it out thoroughly with clear water

40 AED

13% OFFFeatured

Anti-Dandruff, Shampoo, Hair Care

Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo, 1000ml

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Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo, 1000ml

Transform frizzy hair into smooth hair in just one wash with Head & Shoulders Smooth & Silky 2in1 Anti-Dandruff Shampoo and Conditioner. Developed with a unique formula for dry and frizzy hair, Head & Shoulders Smooth and Silky helps control frizz for up to 24 hours. Thanks to the addition of conditioner, it locks in its anti-dandruff power within the scalp. Head & Shoulders shampoo with a triple action formula cleanse, protects, and moisturizes the scalp and hair (with regular use), so you can get up to 100% dandruff-free hair (visible dandruff, with daily use). Now up to date with the highest standards of modern beauty, and with an active and proven formula for dandruff protection, Head & Shoulders shampoo keeps your hair silky smooth and healthy looking with a 100% dandruff-free scalp (visible dandruff, with daily use).

Benefits:

Hair is 100% dandruff-free (visible dandruff, with daily use

Unique formula for frizzy and dry hair

Helps control frizz for up to 24 hours

Triple action formula cleanses, protects, and moisturizes the scalp and hair (with regular use

With the addition of conditioner, to lock in the anti-dandruff effect inside

2-in-1 Smooth & Balanced Shampoo and Conditioner with Ingredient

How to use:

Apply onto wet hair wash and rinse.

65 AED

10% OFFFeatured

Hair Care, Hair Lotion

Ebin New York Curl & Twist Setting Lotion 250ml

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Highlights:

Ebin New York Curl & Twist Setting Lotion 250ml

The Curl & Twist Setting Lotion is a lightweight mist for setting and defining curls. Formulated with protein and avocado to increase shine and smoothness for stronger and healthier hair. 
 Giving long lasting moisture and shine for your hair. Define and enhance curls without frizz. Gentle and shiny finish without crispy texture. Quick dry and no build up or flacking. 
Keep and set your waves in place all day wherever and whenever you go. Don?t worry about the frizz or flyaway.
Keep your hair stylish along with moisture and nourishment to make your hair stronger and healthier while giving a natural shine.
Formulated with argan oil, jojoba oil, keratin, green tea and avocado to prevent hair breakage due to everyday damage. Manage your hair for healthier scalp and fuller hair.
Cruelty free, vegan friendly with argan and castor oil included. Keep your hair healthy and stylish at the same time.

45 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Powder Fresh Antiperspirant Spray Deodorant 150ml

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Highlights:

Lady Speed Stick Powder Fresh Antiperspirant Spray Deodorant 150ml

– Feel unstoppable and protected with Lady Speed Stick® Powder Fresh antiperspirant

– Provides reliable protection against sweat and bad odor for 48 hours

– Convenient and easy to apply

– Delicious floral aroma with fruit notes, bergamot and orange mix

– Protection as awesome as you are

Product Features:

– Ultra dry and protected.

– 48h of protection agaist sweat and bad odor

25 AED

33% OFFFeatured

Maricha Moisturizing & Whitening Skin Care Oil Care 125ml

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Highlights:

Maricha Moisturizing & Whitening Skin Care Oil Care 125ml

Nourishing brightening moisturizer for dry and damaged skin. Enjoy the feeling of comfort. Maricha Nourishing Body Lotion works in harmony with the skin. It intensely moisturizes and immediately relieves the driest skin. Iso White active evenly brightens your skin. Used daily, this milk fights durably against dryness by reinforcing the natural capacity of the skin to produce its own lipids, thus promoting the circulation of water in the cells of the skin. Thus the skin regains comfort, suppleness and softness.

Maricha moisturizing and whitening skin care Whitney and hydrates your skin in one step. Its formula includes the Iso White active to lighten your skin tone in a uniform way. Maricha deeply moisturizes your skin and makes it comfortable. Your skin is softened and radiant.

30 AED

GIFT SET

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13% OFFFeatured

Lotion, Skin Care

Washami Washami Extra White Rose Body Lotion 480ml

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Highlights:

Washami Washami Extra White Rose Body Lotion 480ml

Washami body Lotion with its non-greasy formula provides long-lasting nourishing moisture whilst protecting the skin from dryness, leaving behind the delicate, floral notes of Peony Rose. Reveals smooth, soft, and radiant skin naturally when used continuously.

Safety Information

For external use only, Avold contact with eyes. If this heppens, rinse your eyes with abundant water. Store in a dry place Keep out of reach of children.

35 AED

11% OFFFeatured

Kanza Whitening Body Lotion 550ml

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Highlights:

Kanza Whitening Body Lotion 550ml

The Kanza Whitening Body Lotion moisturises skin and makes skin soft and young. It protects your skin against acne, pimple and sunrays, gives pretty and gorgeous look after every use

40 AED

11% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Shivanya Skin Whitening Beauty Cream White 2x30gm

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Highlights:

Shivanya Skin Whitening Beauty Cream White 2x30gm

Skin-lightening products are products used to achieve lighter skin tones. This practice is prevalent in communities of color around the world. These skin lightening products contain toxic ingredients such as hydroquinone, lead, steroids, or mercury. These ingredients can have long term effects such as skin thinning, discoloration, organ failure, and other severe health complications. These risks are present even in low quantities of these products. It is important to prioritize health and embrace your natural skin tone.

This particular product falls within the category of skin lightening products and should not be used in any quantity to ensure safety and preservation of health.

40 AED

20% OFFFeatured

Ujooba Multivitamin Beauty Soap 85gm

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Highlights:

Ujooba Multivitamin Beauty Soap 85gm

Ujooba Beauty Soap with Multivitamins. Extra White Magical Formula Description: Advanced Multi-Vitamin Defense: Ujooba Beauty Soap goes beyond traditional cleansing by incorporating an advanced multi-vitamin agent. Packed with essential vitamins, this soap works to nourish your skin, promoting a healthier and more radiant appearance. Sun Protection for Everyday Radiance:

20 AED

20% OFF

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

Kojic Acid contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

20 AED

18% OFFFeatured

Oils & Moisturizer, Skin Care

Dr. Teal’s Moisturizing Bath & Body Oil Shea Butter 260ml

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Highlights:

Dr. Teal’s Moisturizing Bath & Body Oil Shea Butter 260ml

Dr Teal’s Shea Butter Body Oil is formulated with Jojoba Oil, Sweet Almond Oil, and Cocoa Butter to help soothe dry skin and seal in moisture. This gentle formula absorbs quickly and is perfect to use after your shower or bath. Add to your bath to enjoy the soothing scent and moisturize while you soak.

Directions

After your shower or bath, smooth a few drops onto damp skin to seal in moisture and condition skin. A little goes a long way. For a spa experience, add a few drops to your bath water and relax with the natural botanical oils.

45 AED

4% OFFFeatured

Eye & Lip Care, Skin Care

Tocobo Bio Collagen Brightening Eye Gel Cream 30ml

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Highlights:

Tocobo Bio Collagen Brightening Eye Gel Cream 30ml

A brightening eye gel-cream.

Brighten and soothe your under eyes with TOCOBO’s Collagen Brightening Eye Gel Cream. Infused with vegan collagen, retinol, and niacinamide to deliver triple brightening, moisture, and elasticity care for all skin types, this gel texture helps under eyes look instantly refreshed, with long-term use reducing the appearance of fine lines and wrinkles. For an additional hydration boost, quartz water and panthenol lock in moisture to keep the skin soft and supple.

125 AED

18% OFFFeatured

Shower Gel, Skin Care

Dr. Teal’s Body Wash With Pure Epsom Salt Coconut Oil 710ml

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Highlights:

Dr. Teal’s Body Wash With Pure Epsom Salt Coconut Oil 710ml

Dr Teal’s® Coconut Oil Body Wash hydrates and conditions skin. Aloe Vera, Shea Butter and Vitamin E nourish and moisturize, while Pure Epsom Salt (Magnesium Sulfate USP) helps revitalize tired, achy muscles.

Coconut Oil has long been known to moisturize skin and help soothe irritation.

Suggested use

Apply a generous amount of Dr Teal’s® Body Wash to hands, wash cloth, or pouf. Gently massage all over your body for ultra-moisture and total rejuvenation.

45 AED

14% OFFFeatured